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Tag: Vietnam

  • Vietnam Gold Price Soars Amid Anticipated Federal Reserve Interest Rate Cut: An 89.9% Increase Since Start of Year

    Vietnam Gold Price Soars Amid Anticipated Federal Reserve Interest Rate Cut: An 89.9% Increase Since Start of Year

    On Tuesday morning, Vietnam saw a rise in the price of gold, in line with global rates which experienced an upward trend. This increase is attributed to market anticipation of a Federal Reserve interest rate cut.

    The Saigon Jewelry Company reported a 1.66% increase in the price of their gold bars, with the cost reaching VND152.9 million, equivalent to US$5,777.32 per tael. In addition, the price of their gold rings also experienced a rise of 1.68%, costing VND151 million per tael. To clarify, one tael is approximately 37.5 grams, or 1.2 ounces.

    Gold Price Surge

    There has been a marked increase in Vietnam’s gold price since the start of the year, with an overall surge of 89.9%.

    International spot gold also saw an increase, adding 0.27% to its value and reaching $4,144 per ounce. This rise is supported by growing hopes for a Federal Reserve interest rate cut in the coming month and the anticipation of fresh U.S. economic data offering further insights into monetary policy.

    Anticipation for Interest Rate Cut

    The head of commodity strategies at TD Securities, Bart Melek, stated, “The market is increasingly convinced that the U.S. Federal Reserve is set to cut interest rates in December.”

    Gold, a non-yielding asset, typically performs positively in situations where interest rates are low. This is particularly true during times of geopolitical and economic instability.

    Melek added, “We’re awaiting data, and the expectation is that it may display weakness. Inflation is likely not very high, and this all suggests that gold will perform well.”

    Questions & Answers

    Why has there been a surge in gold prices in Vietnam?
    The uptick in gold prices in Vietnam can be attributed to the anticipation of a Federal Reserve interest rate cut, along with global gold prices demonstrating a similar upward trend.

    How does the potential cut in interest rates affect gold prices?
    Gold, being a non-yielding asset, tends to perform well in low-interest-rate environments. The anticipation of a cut in interest rates therefore often leads to an increase in gold prices as investors seek stable investments.

    What does the future hold for gold prices?
    While it’s challenging to predict with certainty, current market expectations are that gold will continue to perform well, particularly if inflation remains low and economic data indicates weakness.

  • Vietnam Climbs to 5th Spot in US International Student Rankings; Contributes $1.15B to Economy

    Vietnam Climbs to 5th Spot in US International Student Rankings; Contributes $1.15B to Economy

    During the previous academic year, U.S. higher education institutions saw an unprecedented influx of nearly 25,600 students from Vietnam. As such, Vietnam now holds the title of being the fifth most significant source of international students for the United States.

    Academic Year 2024-2025: A Closer Look

    The 2024-2025 academic session witnessed a significant 15.9% increase in Vietnamese students studying in the U.S., taking the total count to 25,584. This not only marked the highest inflow of Vietnamese students ever recorded but also contributed nearly US$1.15 billion to the U.S. economy.

    The data, which was recorded by the Institute of International Education (IIE), is the highest it has ever been since the IIE commenced tracking Vietnamese students in the U.S. in the 2000-2001 academic session.

    The majority of these students were enrolled in undergraduate programs, comprising 63% of the total. They were followed by graduate students at 17.3%, students on Optional Practical Training (OPT) at 14.2%, and non-degree students making up the remainder.

    Global Presence

    In the same academic year, more than 1.17 million international students from over 200 countries and territories chose to study in the U.S., marking a 4.5% increase from the previous academic year. These international students constituted 6% of the total U.S. higher education population and contributed nearly $55 billion to the U.S. economy, thereby supporting over 355,000 jobs.

    The top countries contributing to the U.S. student population were India with 363,019 students (a 9.5% increase), China with 265,919 students (a 4% decrease), South Korea with 42,293 students (a 2% decrease), and Canada with 29,903 students (a 3% increase).

    Interestingly, while there was a 2.7% decrease in the number of students enrolled in graduate programs (master’s or doctorate degrees), undergraduate student enrollment witnessed an increase of 4.2%. This marks the first significant surge in undergraduate enrollment since the onset of the Covid-19 pandemic. The number of international students pursuing OPT also experienced a substantial growth, reaching 294,253 – constituting a 21% increase from the previous year.

    Over half (57%) of international students across all academic levels pursued STEM fields (Science, Technology, Engineering, and Mathematics). The most popular fields were Mathematics and Computer Science, chosen by one in four students, followed by Engineering, and Business & Management.

    However, it is important to note that despite the overall growth in the number of international students, new enrollments, i.e., students studying for the first time, decreased by 7.2% to 277,118 in 2024-2025.

    Questions & Answers

    What was the increase in Vietnamese students studying in the U.S. during the 2024-2025 academic year?
    The number of Vietnamese students studying in the U.S. increased by 15.9% during the 2024-2025 academic year.

    Which countries contributed the most to the U.S. student population in the 2024-2025 academic year?
    The top countries contributing to the U.S. student population in the 2024-2025 academic year were India, China, South Korea, and Canada.

    Which academic fields were the most popular among international students in the 2024-2025 academic year?
    The most popular academic fields among international students in the 2024-2025 academic year were Mathematics and Computer Science, followed by Engineering, and Business & Management.

  • Café Amazon Bids Vietnam Goodbye: Thai Coffee Giant Wraps up 5-Year Journey Amidst Competitive Market

    Café Amazon Bids Vietnam Goodbye: Thai Coffee Giant Wraps up 5-Year Journey Amidst Competitive Market

    The Thai coffee shop chain, Café Amazon, ended its operations in Vietnam on November 18. This closure concludes the brand’s five-year tenure in the Vietnamese market.

    The Closure

    Staff at Café Amazon locations commemorated their last day at work by sharing farewell images. The company returned its store leases, and its branches are no longer visible on prevalent food-delivery applications in the region.

    This decision follows Central Plaza Hotel Public Company Limited’s withdrawal from the Vietnamese Café Amazon joint venture in the previous month. The move demonstrates a well-planned shift in the company’s strategy due to Vietnam’s intensely competitive coffee business landscape.

    Future Plans

    Café Amazon has unveiled plans for global expansion, but Vietnam is notably absent from their target markets. The company has yet to provide an official comment on its departure from Vietnam.

    Questions & Answers

    Why did Café Amazon close its stores in Vietnam?
    Café Amazon closed its stores in Vietnam due to the intense competitiveness of the country’s coffee market. The company also underwent a strategic shift following Central Plaza Hotel Public Company Limited’s withdrawal from the Vietnamese Café Amazon joint venture.

    What steps did Café Amazon take after deciding to close its Vietnam operations?
    After deciding to cease its operations in Vietnam, Café Amazon returned its store leases and eliminated its presence from food-delivery applications in the region.

    Is Vietnam included in Café Amazon’s future expansion plans?
    No, Vietnam is not included in Café Amazon’s announced plans for global expansion. The company is yet to release an official statement on this move.

  • Unveiling Vietnam’s Top 100 Workplaces in 2025: New Faces Emerge in Annual Ranking

    Unveiling Vietnam’s Top 100 Workplaces in 2025: New Faces Emerge in Annual Ranking

    The 2025 version of the ‘Vietnam 100 Best Places to Work’ list has introduced several newcomers, including KienlongBank and Duy Tan Recycling. Global consumer goods corporation Unilever managed to retain its top spot in the large business category in the 12th annual iteration of this esteemed list.

    Top 10 Contenders

    Other prominent names in the top 10 comprise American drinks manufacturer Coca-cola, Japanese food producer Acecook, retail giant AEON, and Vietnamese powerhouses Vingroup and FPT.

    Leading Medium-sized Enterprises

    When it comes to the medium-sized enterprise category, American beverage producer Foods secured the number one position for the third year in a row.

    The list also welcomed fresh faces like paint manufacturing company TOA Paint, German pharmaceutical firm STADA Pymepharco, fitness equipment brand Yes4All operating out of the United States, Duy Tan Recycling, KienlongBank, and materials production company Phenikaa Group.

    Survey Details

    The list was compiled after assessing over 650 businesses across 18 different industries. The procedure included polling nearly 73,000 employees and students.

    This year’s survey marked the first instance of students’ participation in order to accommodate the interests of the younger workforce seeking transparent working conditions.

    CEO of Anphabe, Thanh Nguyen, expressed that the survey provides critical data which assists companies in improving their strategies for attracting and retaining talent. Anphabe is a company that offers employer branding solutions and plays a significant role in market development for platforms like Meta’s Workplace and LinkedIn.

    Questions & Answers

    Who topped the ‘Vietnam 100 Best Places to Work’ list in the large business category for 2025?
    Unilever retained its position at the top of the list in the large business category.

    Which new companies made it to the list in 2025?
    Newcomers to the list included KienlongBank, Duy Tan Recycling, TOA Paint, STADA Pymepharco, Yes4All, and Phenikaa Group.

    Who led the medium-sized enterprise category?
    The American beverage producer, Foods, held the top spot in the medium-sized enterprise category for the third consecutive year.

  • Fuel Frenzy: Vietnam’s Gasoline and Diesel Prices Tumble Amid Global Petroleum Market Fluctuations

    Fuel Frenzy: Vietnam’s Gasoline and Diesel Prices Tumble Amid Global Petroleum Market Fluctuations

    On Thursday, Vietnam saw a decrease in its petrol and diesel prices, following a surge in the previous week. The frequently-used fuel RON95 saw a 0.15% drop in price, falling to VND20,540 (US$0.78) per litre from its price the preceding Thursday.

    Fuel Price Declines

    Additionally, Biofuel E5 RON92, another widely used fuel in Vietnam, experienced a 0.20% price decrease, bringing its price down to VND19,800. Diesel, another key fuel type, mirrored this trend with a 0.20% price drop, taking its price to VND19,820.

    Global Influence on Fuel Prices

    The global petroleum market, within the last week, was influenced by several factors which had an impact on Vietnam’s fuel prices. The Ministry of Industry and Trade cited the OPEC+ agreement to marginally enhance oil production in December, coupled with the reopening of the U.S. government, as major influences.

    RON95’s global price fell by 0.3%, landing at $82.4 per barrel. Diesel, too, followed suit and saw a 0.3% dip to $93.35 per barrel.

    Questions & Answers

    What was the percentage drop in RON95’s price?
    The price of RON95 fell by 0.15% from the previous week.

    What caused the global petroleum market to be influenced in the past week?
    The global petroleum market was affected by several factors including OPEC+’s decision to slightly increase oil production in December and the reopening of the U.S. government.

    What was the new price for Diesel?
    Diesel’s new price was VND19,820, marking a 0.20% drop.

  • Vietnam’s Gold Prices Soar Despite Global Dip: Market Awaits US Fed Insight

    Vietnam’s Gold Prices Soar Despite Global Dip: Market Awaits US Fed Insight

    On Wednesday morning, the price of gold in Vietnam increased, while global bullion rates experienced a minor drop. Saigon Jewelry Company’s gold bar price rose by 0.94%, reaching VND150.7 million (US$5,713.52) per tael. Notably, local prices are approximately VND21 million per tael higher than global rates.

    Gold Ring Prices Also Increase

    The price of gold rings experienced a growth of 0.41%, reaching VND148.4 million per tael. For reference, one tael is equivalent to 37.5 grams or 1.2 ounces.

    Global Gold Trend

    On a global scale, gold prices slightly dropped on Wednesday due to a stronger dollar. Investors are currently awaiting the minutes from the Federal Reserve’s latest policy meeting and the upcoming U.S. jobs report, which can provide further insight into the trajectory of the central bank’s interest rates.

    Spot gold decreased by 0.2%, settling at $4,059 per ounce. Furthermore, U.S. gold futures for December delivery saw a marginal decline of 0.1%, falling to $4,061.60 per ounce.

    Market Analyst Perspective

    According to Tim Waterer, Chief Market Analyst at KCM Trade, the momentum of gold has been somewhat hindered by a stronger USD and uncertainties regarding the next Federal Reserve rate cut. However, he noted that gold remains attractive to investors as a safe investment during periods of market risk aversion, which has limited its decline.

    Economic Indicators

    Data released on Tuesday revealed that the number of Americans receiving unemployment benefits was at a two-month high in mid-October. The U.S. Federal Reserve reduced interest rates by 25 basis points last month, however, Chair Jerome Powell has expressed caution about another rate cut this year, due in part to a lack of data. It’s worth noting that non-yielding gold tends to perform well in a low-interest-rate environment and during times of economic uncertainties.

    Questions & Answers

    What factors have influenced recent gold prices?
    Recent gold prices have been affected by a combination of local and global factors, including a stronger USD, investor anticipation of Federal Reserve decisions, and economic uncertainties.

    Why does the price of gold increase during times of economic uncertainty?
    Gold is often seen as a safe haven investment by investors during times of economic uncertainty. As such, its price increases as demand for it grows.

    What is the significance of the U.S. Federal Reserve’s interest rate decisions on global gold prices?
    Decisions by the U.S. Federal Reserve regarding interest rates can significantly impact global gold prices. This is because these decisions affect the value of the USD, which in turn influences the attractiveness of gold as an investment.

  • US Dollar Slides against Vietnamese Dong in Black Market Trade Amid Global Market Tremor

    US Dollar Slides against Vietnamese Dong in Black Market Trade Amid Global Market Tremor

    On Wednesday morning, the Vietnamese dong experienced a slight increase against the U.S. dollar on the unofficial market while maintaining a robust stance against other major counterparts. In unregulated exchange locations, the U.S. dollar dropped by 0.24% from the preceding day to a rate of approximately VND27,772. Despite this fluctuation, Vietcombank’s exchange rate remained stable at VND26,388.

    Global Performance of the U.S. Dollar

    In the worldwide market, the U.S. dollar exhibited steady performance against most of its major competitors during the early trading hours in Asia on Wednesday. This stability is attributed to investors seeking refuge in safe haven assets in the wake of a global stock sell-off that has lasted for several days.

    Global equity markets have experienced a significant blow this week, with factors such as concerns over the valuation of AI stocks triggering a four-day losing streak for the S&P 500. U.S. equity futures continued this downward trend during Asian trading on Wednesday.

    Simultaneously, the dollar index, an indicator of the U.S. dollar’s strength against six other currencies, remained unchanged at 99.594. This level is nearing a one-week high as U.S. Treasury bonds began to attract bids.

    Performance of Other Currencies

    The yen saw a slight increase of 0.1% after reaching a nine-month low against the dollar on Tuesday, with the exchange rate standing at 155.49 yen to the dollar.

    Meanwhile, the Australian dollar was slightly weaker, trading at $0.65085, a 0.1% decrease. This dip came after new data showed a steady rise in wages during the third quarter. The New Zealand dollar, or kiwi, also slid by 0.2% to $0.5659.

    The euro remained virtually unchanged, trading at $1.1580 but hovering close to a one-week low of $1.1572. Similarly, the British pound sterling remained stable, trading at $1.3148.

    Questions & Answers

    How did the U.S. dollar perform against the Vietnamese dong?
    On the unofficial market, the U.S. dollar experienced a slight decrease against the Vietnamese dong, dropping by 0.24% to a rate of approximately VND27,772.

    What factors have contributed to the global stock sell-off?
    The global stock sell-off has been attributed to concerns over the valuation of AI stocks, which has led to a four-day losing streak for the S&P 500.

    How have other major currencies performed against the U.S. dollar?
    The yen, Australian dollar, and New Zealand dollar all experienced slight decreases against the U.S. dollar. In contrast, the euro and British pound sterling remained stable.

  • Vietnam’s Coffee Exports Skyrocket, Set to Surpass $8B in 2025 Thanks to Quality Boost and Market Expansion

    Vietnam’s Coffee Exports Skyrocket, Set to Surpass $8B in 2025 Thanks to Quality Boost and Market Expansion

    The Vietnam Coffee-Cocoa Association has recently projected that coffee exports for this year could greatly exceed expectations, potentially reaching over US$8 billion. This is a substantial increase from the previously set target of $6 billion for 2030. The association attributes this optimistic forecast to three primary factors, namely enhanced product quality, an increased proportion of processed products, and strategic long-term market expansion.

    According to the Ministry of Agriculture and Environment, Vietnam’s coffee exports in the first ten months of this year amounted to 1.3 million tonnes, bringing in $7.41 billion. This indicates a remarkable growth of 61.8% compared to the same period last year. Notably, shipments to several markets, including Mexico, experienced exceptional growth. Specifically, exports to Mexico increased by a factor of 34.7.

    The average export price of coffee also saw a significant increase, reaching $5,653 per tonne, a 42.5% surge from the previous year. The association cited that the low coffee prices prior to 2020 resulted in farmers reducing their plantations, thereby decreasing the overall supply. Conversely, businesses have increased their investments in sustainable production chains to enhance quality in compliance with international standards.

    The tight global supply paired with the continued rise in demand led to a spike in coffee prices, propelling export revenue to unprecedented levels. The Association went further to analyze that free trade agreements, particularly the EU-Vietnam Free Trade Agreement (EVFTA), have encouraged both businesses and farmers to adjust their practices to meet stricter emission and quality standards.

    This year saw the coffee industry develop a comprehensive ecosystem focused on responsible production, ranging from raw-material sourcing to processing. This move is expected to pave the way for sustainable growth in the years to come.

    Questions & Answers

    What led to the surge in Vietnam’s coffee exports?
    Enhanced product quality, an increased proportion of processed products, and strategic long-term market expansion are major factors that have contributed to the surge in Vietnam’s coffee exports.

    How have free trade agreements impacted the coffee industry in Vietnam?
    Free trade agreements, specifically the EU-Vietnam Free Trade Agreement (EVFTA), have encouraged businesses and farmers in Vietnam to adjust their practices to conform to stricter emission and quality standards.

    What steps have been taken towards sustainable growth in Vietnam’s coffee industry?
    The industry has developed a comprehensive ecosystem focused on responsible production, which spans from raw-material sourcing to processing. This is a strategic move towards achieving sustainable growth in the future.

  • Apax Leaders English School Chief Faces Charges for $291M Investment Fraud Scheme: Over 10,000 Investors Duped

    Apax Leaders English School Chief Faces Charges for $291M Investment Fraud Scheme: Over 10,000 Investors Duped

    Nguyen Ngoc Thuy, owner of the English language school Apax Leaders, is facing allegations of defrauding 10,123 investors out of VND7.68 trillion (US$291 million) by selling fraudulent shares in his company, Egroup.

    The Investigation

    The Ministry of Public Security has finalised its probe into the activities of Egroup’s chairman, Mr. Thuy. It has recommended charges of bribery and wrongful misappropriation of assets against him and 29 of his associates.

    The Accusations

    Authorities claim that Thuy and his accomplices misrepresented the financial status of Egroup. They allegedly claimed the company had a charter capital of VND963 billion ($36 million) to appeal to potential investors.

    The reputation of the Apax English school, which Mr. Thuy owned, was also utilised to lure victims. At one point, the school boasted 120 centres scattered across the country, adding to its credibility. Some investors even traded real estate for the supposed shares.

    The 10,123 individuals who invested in Egroup were promised that the company would repurchase the shares after one year at a higher price.

    The Aftermath

    However, the police have discovered that 8,926 of these investors never received any return on their investment, essentially losing their money.

    Questions & Answers

    Who is Nguyen Ngoc Thuy?
    Nguyen Ngoc Thuy is the owner of the English language school, Apax Leaders. He is also the chairman of Egroup, a company involved in this alleged fraudulent case.

    What activities of Egroup is Nguyen Ngoc Thuy being investigated for?
    Thuy is being investigated for allegedly selling fraudulent shares of Egroup to over 10,000 investors, defrauding them of a total of VND7.68 trillion ($291 million).

    What was the false promise made to the investors?
    Investors were assured by Thuy and his associates that the company would repurchase the shares sold to them after one year at a higher price. However, the majority of these investors never received any return on their investments.

  • Australian Kensington Pride Mangoes Skyrocket in Vietnam: 7.5 Times Costlier than Local Produce

    Australian Kensington Pride Mangoes Skyrocket in Vietnam: 7.5 Times Costlier than Local Produce

    Kensington Pride mangoes, originally from Australia, have been on sale in Vietnam at an astounding price — VND600,000 (US$22.8) per kilogram, which is 7.5 times more than the price of the local variety. A store owner in Dinh Bo Linh Street, located within the Binh Thanh Ward of Ho Chi Minh City (HCMC), revealed that a seven-kilogram box of these mangoes could bring in a whopping VND 3.7 million.

    Importing Exotic Fruits

    The store owner started importing these mangoes just recently, in late October, and has been conservatively buying only five boxes at a time due to the steep costs of transportation and storage. The Kensington Pride mangoes are characterized by their weight, approximately 500-600 grams per fruit, and their firm flesh and high sugar content that accounts for their exceptional sweetness.

    Similarly, an employee from a store in Hanoi’s West Lake region, which also sells the fruit at the same high price, mentioned that these mangoes need to be kept chilled at all times, which further adds to their cost.

    The Allure of Australian Mangoes

    The Australian mango variety, known for its brilliant golden flesh and gentle aroma, is primarily imported to Vietnam via air. It is also widely cultivated in the Mekong Delta region, specifically in the Tien Giang and Dong Thap provinces along with the Can Tho city. The locally grown variety is sold for VND20,000-25,000 per kilogram at the farm gate and VND80,000 at retail stores.

    In Australia, these mangoes flourish in dry climate regions like certain parts of Queensland and the Northern Territory. The harvest typically happens between October and December. Major Australian supermarkets such as Woolworths, Coles, and Harris Farm usually sell these mangoes for $6.7-8 per kilogram.

    Surge in Fruit and Vegetable Imports

    According to statistics from the customs department, the import of fruits and vegetables from Australia to Vietnam surpassed $100 million in the first nine months of this year, marking a 27% increase from the previous year. Mangoes, followed by cherries, grapes, mandarins, and oranges were the most imported items, each carrying a hefty price tag in Vietnam.

    Questions & Answers

    Why are Kensington Pride mangoes so expensive in Vietnam?
    The high cost is due to the import and cold storage charges, which makes the fruit more expensive than the local variety.

    What makes Kensington Pride mangoes different from other varieties?
    These mangoes are known for their bright golden flesh, mild aroma, and a distinct sweetness. They are also larger in size, weighing approximately 500-600 grams per fruit.

    Which fruits are the most imported from Australia to Vietnam?
    Mangoes top the list, followed by cherries, grapes, mandarins, and oranges. They all carry a high price tag in Vietnam due to import costs.

  • Highlands Coffee Brews Up Success with Record 17% Earnings Jump in Q3

    Highlands Coffee Brews Up Success with Record 17% Earnings Jump in Q3

    Highlands Coffee, the biggest coffeehouse chain in Vietnam, noted an earnings before interest, taxes, depreciation and amortization (EBITDA) of 666 million Philippine pesos, equivalent to US$11.3 million, for the third quarter. This demonstrates a 17.1% growth compared to the same period last year and is the highest quarterly EBITDA since Q3 2023 when Jollibee Foods Corporation, its parent company, started releasing its financial data separately.

    Contribution to Parent Company’s Earnings

    The Vietnamese coffee brand contributed about 6.1% to the total EBITDA of Jollibee Foods Corporation, which is based in the Philippines. Moreover, it made up 29% of the corporation’s coffee and tea sector. Sales at locations that have been in operation for a minimum of 15 months saw a 17.2% increase.

    The EBITDA of Highlands Coffee for the first three quarters of 2025 experienced a 9.5% rise, amounting to 1.9 billion Philippine pesos.

    Chain Expansion

    The coffee chain operates 928 branches both domestically and internationally, 109 of which were inaugurated within the first nine months of the year. Originally established in 1999 as a packaged coffee vendor in Hanoi, the business transitioned into the coffeehouse industry in 2002 with its pioneer branch in Ho Chi Minh City. The chain was later acquired by Jollibee Foods Corporation in 2012.

    Business Strategy

    David Thai, the founder and CEO, acknowledged earlier this year that the coffee chain has witnessed positive outcomes due to its business model, customer-centric approach, and well-defined positioning in terms of products, pricing, and taste. The company streamlined its operations and expanded methodically. Moreover, the firm primarily focuses on enhancing its flavor profiles before investing in marketing efforts.

    Highlands Coffee is planning to go public in Vietnam, Thai confirmed, although a specific timeline was not provided. Industry analysts and securities agencies forecast that it will likely be listed in 2026-2027, coinciding with an anticipated wave of initial public offerings.

    Vietnamese F&B Market

    In the first half of the current year, the food and beverage sector in Vietnam generated VND406.1 trillion, equivalent to US$15.4 billion in revenues, a slight increase from the VND403.9 trillion recorded a year earlier, as stated by digital management solution provider iPOS.

    Despite major holidays such as the Lunar New Year in February and the Reunification Day at the end of April not boosting sales as expected, Vietnamese consumers seem to be maintaining their F&B expenditures. However, the report also indicated that the number of F&B locations is dwindling and the market is heading towards intense competition.

    Questions & Answers

    What is the current contribution of Highlands Coffee to Jollibee Foods Corporation’s total EBITDA?
    Highlands Coffee contributes approximately 6.1% to Jollibee Foods Corporation’s total EBITDA.

    What is the business strategy of Highlands Coffee according to its CEO, David Thai?
    The business strategy of Highlands Coffee is based on its unique business model, customer-centric approach, and distinctive positioning in terms of products, pricing, and taste. The company prioritizes developing its flavor profiles before allocating resources to marketing.

    What is the projected timeline for Highlands Coffee to go public in Vietnam?
    Securities firms and analysts predict that Highlands Coffee will go public in Vietnam between 2026 and 2027.

  • New Love Trend: Young Vietnamese Couples Investing in Homes Before Rings

    New Love Trend: Young Vietnamese Couples Investing in Homes Before Rings

    In a shift of convention, many young couples are prioritizing financial stability and homeownership over marriage. Rather than saving for a wedding, these couples are committing to mortgage contracts together, seeing this as the true foundation for their future.

    After a short dating period of only six months, Ngoc Ly and Huy Hoang, both 30 years old, decided to jointly purchase a 65-square-meter apartment on Tran Phu Street in Hanoi’s Ha Dong District, valued at USD135,000. The couple is not yet married, but they believe that owning a home lays a secure foundation, after which marriage can follow at any time.

    Hoang and Ly are both architecture graduates and began dating shortly before Lunar New Year festival of 2024. They had been working for six years before deciding to make a joint property purchase, both to grow their investments and to secure a place of their own.

    “In our assessment, we realized that no matter how hard we work, keeping pace with housing prices is almost impossible,” Hoang explains. “As people from other provinces, we’ve always dreamed of having our own place in Hanoi.”

    In May 2024, they jointly purchased the apartment in Ha Dong. A bank loan covered 60% of the property’s value. Another couple in Vung Tau, Le Hoai and Thien Nhi, both 26 years old, made a similar decision.

    The couple bought a two-story, 30-square-meter house for VND2 billion. Despite criticism and doubt from those around them, they believed purchasing a home should come before their wedding. To afford the house, they sold a homestay in Da Lat and borrowed more from relatives. In June 2024, they moved into their new house.

    A Shifting Paradigm

    The trend among young people to prioritize homeownership over marriage is growing. According to data from the Vietnam Association of Realtors Institute for Research and Evaluation, buyers aged 25–35 are now involved in over 40% of all transactions, and this figure can rise up to 70% in some housing projects.

    Truong Anh Tuan, head of the legal department at the Vietnam Real Estate Association, notes, “In recent years more young people have been pooling money to buy property together, especially in major cities. This reflects a shift in their perspective on ownership, which has become more flexible, pragmatic, and open to risk-taking.”

    Dr. La Linh Nga, director of the Center for Psychological and Educational Science Research and Application, adds that young people today approach love with practicality and independence. They plan carefully for each stage of their lives, from dating to marriage, from securing housing to starting a family.

    This trend highlights the harsh reality of homeownership dreams in the face of rising property prices and stagnant wages. As a result, the government has initiated programs like the “One Million Social Housing Units” and preferential credit packages to support young buyers.

    Questions & Answers

    What are the factors influencing young couples to prioritize homeownership before marriage?
    Rising property prices and stagnant wages are pushing young couples to prioritize homeownership. They are pooling resources to buy property together as they believe it provides a secure foundation for their future.

    What is the government doing to support young property buyers?
    The government has initiated several programs like the “One Million Social Housing Units” and preferential credit packages to assist young property buyers.

    What does this trend signify about the new generation’s perspective on homeownership?
    This trend reflects a shift in perspective among the new generation who are more pragmatic, flexible, and open to risk-taking. They are considering joint property ownership as a form of investment and a step towards financial stability.

  • Vietjet Named Among Southeast Asia’s Most Valuable Airlines, Tops Vietnam’s Aviation Industry

    Vietjet Named Among Southeast Asia’s Most Valuable Airlines, Tops Vietnam’s Aviation Industry

    Vietjet has been recognised by Brand Finance, the world’s leading brand valuation consultancy, as one of Southeast Asia’s most valuable airline brands, and the most valuable airline brand in Vietnam for 2025. This prestigious recognition underscores Vietjet’s growing presence as a leading carrier connecting Singaporean travellers with Vietnam and major destinations across Asean and beyond.
    As one of ASEAN’s six most valuable airline brands this year, Vietjet has steadily built its footprint in the region, offering more flight options, greater convenience, and affordable fares to travellers seeking new experiences. Since its first flight linking Singapore and Vietnam over a decade ago, and now operating four direct services to Ho Chi Minh City, Hanoi, Da Nang, and Phu Quoc, the airline further expands its proactive approach to meeting market demand and fostering tourism and trade growth between the two countries and beyond.
    With additional flights to Da Nang and Phu Quoc set to launch by the end of the year, Vietjet is poised to serve around half a million passengers annually on the Singapore–Vietnam flight network.

    In the first nine months of 2025, the airline reported revenue of VND52.329 trillion (approx. SGD2.59 billion), gross profit of VND6.724 trillion (approx. SGD332.8 million), and pre-tax profit of VND1.987 trillion (approx. SGD98.52 million), up 28% year-on-year. The company’s value has continued to rise steadily. As of 7 November 2025, the airline’s market capitalisation reached nearly VND105.3 trillion (approx. SGD5.22 billion). Operating 130 aircraft on more than 170 routes, Vietjet has served over 250 million passengers across the Asia-Pacific region to date.

    Building on its strong financial performance, the airline is evolving into a global aviation group with hundreds of new aircraft orders, an expanding intercontinental network, and ongoing sustainability initiatives that reinforce its commitment to a greener, future-ready aviation model.
    “Our consistent brand value growth reflects the trust of customers, investors, and international partners in Vietjet,” said Ms. Ho Ngoc Yen Phuong, Vietjet’s Vice President, Chief Financial Officer, and Member of the Board of Directors. “We will continue to deliver diverse, convenient, and affordable travel experiences to our passengers while further enhancing Vietnam’s value and position in the global aviation landscape.”
    Earlier this year, Vietjet was named the Grand Winner in the Tourism Category at the ASEAN Business Awards 2025, and also received multiple prestigious international honours from Skytrax, AirlineRatings, and the World Travel Awards.

    Brand Finance, the world’s leading brand valuation and financial consultancy, founded in 1996 and headquartered in London, United Kingdom, operates in over 25 countries worldwide.

  • Vietnam’s Auto Market Zooms Ahead: 24% Sales Growth in October Fueled by Promotions & EV Surge

    Vietnam’s Auto Market Zooms Ahead: 24% Sales Growth in October Fueled by Promotions & EV Surge

    In a significant rebound from an initially sluggish year, the Vietnam Automobile Manufacturers Association (VAMA) reported a 24% surge in car sales in October, with a total of 37,910 vehicles sold. This increase reflects a revival in consumer demand coupled with an abundant supply, and is also attributed to the appeal of promotional programs during the year-end shopping season. The association, which comprises more than a dozen major auto companies, provided this information in its latest report.

    October Sales in Detail

    Breaking down the October sales, passenger cars dominated, with 27,246 units sold marking a 33% rise from September. Commercial vehicles also saw a boost, accounting for 10,162 units, a 6.6% increase. However, special-purpose vehicles experienced a slump in sales, dropping 15% to 502 units. Locally assembled vehicles saw a 19% increase in sales to 17,129, while imports, or completely built-up (CBU) units, witnessed a 28% surge with 20,781 units sold.

    SUVs, sedans, and MPVs were the top selling segments, aligning with the urban mobility needs of consumers.

    Factors Driving the Surge

    Industry experts pin the October sales boom on a confluence of factors. Aggressive promotional campaigns, improved supply chains, more flexible consumer credit, lower interest rates, and rising urban demand all played a role. The launch of multiple new models from Japanese, Korean, Chinese, and European brands also fueled the increase in sales.

    In the year to date, VAMA members have sold a total of 289,331 units, a 9.5% hike year-on-year. Sales of domestically assembled vehicles increased by 2%, while imports saw a significant 18% jump, indicating a growing consumer preference for imported vehicles with diverse designs and advanced technology.

    VinFast’s Record Performance

    However, it’s worth noting that these figures from VAMA may not fully represent the market, as the association does not include several major players such as VinFast and Hyundai, the two leading carmakers by market share in Vietnam, along with other brands like Audi, BYD, and Jaguar Land Rover.

    VinFast, a local automaker, reported a record delivery of 20,380 electric vehicles in October, bringing its total for the first ten months of 2025 to 124,264 units, the highest ever for a Vietnamese automaker. This milestone solidifies VinFast’s leadership in the electric vehicle segment and underscores its significant contribution to the local automotive industry.

    Looking Forward

    Vietnam’s auto market is poised for a promising year-end, with the influx of new models, growing demand for imported cars, and VinFast’s record performance shaping a dynamic, competitive, and technology-driven industry landscape.

    Questions & Answers

    What were the factors driving the surge in October auto sales in Vietnam?
    Promotional campaigns, improved supply chains, flexible consumer credit, lower interest rates, and rising urban demand, along with the launch of new models, primarily contributed to the surge.

    Which was the top-selling vehicle type in October?
    Passenger cars dominated the sales in October, registering a 33% rise from September.

    What does VinFast’s record delivery of electric vehicles indicate?
    VinFast’s record delivery underlines its leadership in the electric vehicle segment and marks a significant contribution to the Vietnamese automotive industry.

  • Vietnam’s Fruit Exports Skyrocket to $4.06B in China: Durian and Banana Leading the Charge

    Vietnam’s Fruit Exports Skyrocket to $4.06B in China: Durian and Banana Leading the Charge

    In the first three quarters of 2025, Vietnam set a new export record, shipping out fruits and vegetables worth US$4.06 billion to China, marking a 19% increase in comparison to the previous year. This growth was largely driven by the export of durian and banana.

    Vietnam’s Market Share in China

    According to the data from Chinese customs, these exports accounted for 20% of China’s total fruit and vegetable imports, marking an increase from 17.9% a year earlier. Durian was the leading export product, with shipments valued at $2.3 billion. The average export price per ton was $3,696, which is 14-15% less than that of Thai durian. This fact has positioned Vietnam as the second-largest exporter of this fruit to China, preceded only by Thailand.

    The Popularity of Vietnamese Bananas

    Bananas were another significant export product, with shipments totaling $232 million, a 16% annual increase. With an average price of $409 per ton, Vietnamese bananas were considerably less expensive than those from the Philippines and Ecuador, which cost $589 and $757 respectively. This has made Vietnamese bananas a favorite among Chinese importers, particularly in border provinces such as Guangxi and Guangdong, where consumers value fresh, affordable, and high-quality products.

    China’s Fruit and Vegetable Imports

    Chinese imports of fruits and vegetables amounted to nearly $20.3 billion in the first nine months of 2025. Thailand was the leading supplier, with its exports to China accounting for $6.7 billion, representing a yearly increase of 10% and a 33% share of the market.

    Vietnam’s Export Strategy

    Dang Phuc Nguyen, the general secretary of the Vietnam Fruits & Vegetables Association, noted that Vietnamese exporters benefit from the close geographical proximity to China, resulting in lower transportation durations and costs. A representative from an exporter in Can Tho, a major durian producer, confirmed this, stating that this advantage enables them to maintain the freshness and quality of the fruit while cutting shipping costs by half compared to their Thai competitors.

    Free trade agreements, like ASEAN-China and RCEP, as well as bilateral quarantine protocols, have also facilitated exports. In response to China’s stricter import requirements, many Vietnamese businesses have improved their orchards and packaging lines and invested in cold storage facilities this year.

    Despite durians accounting for over half of Vietnam’s fruit and vegetable exports to China, export specialists have advised against over-reliance on a single product. To enhance its market share in China, they recommend that Vietnam diversify its products, improve storage technology, and adhere to quality standards.

    Questions & Answers

    What is the main fruit exported from Vietnam to China?
    Durian is the main fruit that Vietnam exports to China.

    How have Vietnamese businesses upgraded in response to China’s stricter import requirements?
    Vietnamese businesses have upgraded their orchards and packaging lines and invested in cold storage to meet China’s stricter import requirements.

    What are the recommendations for Vietnam to increase its market share in China?
    To increase its market share in China, Vietnam should diversify its products, improve its storage technology, and adhere to quality standards.