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Category: E-Tailing

Retail News Asia is committed to providing both local and global retailers with the latest E-Commerce & Etail news throughout the Asian market. This on a daily base.

  • What is Singles’ Day like in the Philippines?

    What is Singles’ Day like in the Philippines?

    It all started with a few students from Nanjing University who decided to break away from the monotony of being single for one day. They chose 11.11 because of the solitary implications of the number 1 which symbolize being single. However, this simple celebration turned into one of the largest shopping days in the world.

    It turns out that this event gained great interest also in Southeast Asia.

    According to Google, in Philippines the popularity of Singles’ Day has increased more than four times in the last five years.

    Who’s taking part in Singles’ Day? What are the behaviours of consumers on that day? 

    Shopping therapy for the young and lonely

    Who shops on Singles' Day

    So, who exactly takes part in Singles’ Day?

    57% are actually women.

    In accordance with the event’s name, three out of four consumers are single.

    Of course, not only singles went on a shopping spree.

    An increase in interest, although not as significant as among singles, can also be noted in the group of people in relationships.

    The interest in Singles’ Day is especially apparent among young Filipinos.

    Compared to a regular day, the number of transactions on Singles’ Day among people aged 18-24 grew by 1022%.

    However, getting great discounts is not restricted to younger people as there is a noticeable interest in this shopping festival among all age groups.

    The day for singles to indulge themselves

    What and how Filipinos buy on 11.11

    More than half of Filipinos do not prepare for the Singles’ Day shopping craze but buy impulsively on that day.

    43% compare the prices in different stores while 11% make lists before shopping.

    It looks like most people treat 11.11 as an occasion to meet their desires rather than an opportunity to execute a well-thought-out shopping plan.

    On top of that, more than 60% of consumers buy things just for themselves and only one-third buy gifts for other people on that day.

    An average man buys less than an average woman—2.4 and 4 products respectively.

    The most desirable items among men are clothes, delivery food and electronics. Similarly, women buy mostly clothes, delivery food and cosmetics.

    Shopping fever in the middle of the day

    Shopping behaviours on Singles' Day

    It’s not surprising that Filipinos buy more than usual on Singles’ Day.

    The number of online transactions increased significantly with 970% more purchases compared to a regular day.

    On average, a Filipino is willing to spend 3050 PHP on a Singles’ Day shopping spree and sales reached a peak right in the middle of the day, at 1 PM.

    Mobile users far behind

    Singles' Day: Devices types and brands

    70% of consumers use desktops when doing their shopping on Singles’ Day.

    Only 26% of Filipinos make their purchases on mobile phones.

    Most of the transactions are made on Apple devices, followed by Samsung, OPPO, Asus and Huawei appliances.

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  • ‘Physical and online retail will co-exist in the future in India’

    ‘Physical and online retail will co-exist in the future in India’

    The retail sector in India has been evolving at a swift pace. Rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes – of particularly the middle-class – are major contributors to the revolution of the retail industry.

    In a freewheeling chat, Anuj Puri, Chairman – ANAROCK Property Consultants talks about what canbe expected from the Indian retail industry going ahead. Excerpts:

    How do you see retail industry shaping up in India?

    Retail is back with a big push. A lot of foreign brands are looking to enter India, a number of Indian brands are expanding rapidly, a number of new Indian brands are opening up retail stores. Equally, I see a huge amount of promptness within the Indian retail real estate on the bounce back of organised retail in India. Modern retail is growing fast. 10 years ago, the contribution of modern retail format was only 2 percent and today it is getting into the double digits.

    Which retail format will come out clear-cut winner in future?

    There will be newer formats that will be very important to get into the retail real estate spaces. F&B and new formats in entertainment will continue to do very well.

    Anything which is experiential and cannot be bought online and has an ability to touch, feel, taste, hear and smell, those formats in the physical space will continue to do well.

    With e-commerce expanding at a rapid pace, what is future of malls in India?

    Expanding e-commerce in India has a positive impact on the physical retail real estate. E-commerce space cannot divulge into physical space. Both of them are integrating with each other like Walmart has recently bought Flipkart, Amazon in setting up its physical stores, there are number of e-commerce players which are planning to set up their retail stores and many e-retailers are also investing/ buying existing physical stores. We can say it is an integration of e-commerce and physical space.

    What is the future of malls a few years from now?

    Going ahead, technology is going to play a big role for both retailers and mall developers. The taste of the consumer coming in, the ability to drive the footfalls to the right stores, to understand the demographics of the people who are coming into mall are all going to be important learnings which the mall developer will pass on to his partners – the retail brands.

    In future, technology will integrate the experience, partners and will help in driving the sales, deriving right retail formats in the malls. Just like in the more mature markets, where technology plays a huge role in the mall operation, similarly it will be replicated in India as well.

    How can the malls stay relevant to the consumers for years?

    It is true that a mall has to continue to change its skin. It is necessary to bring something new to attract different retailers. Change is a perennial process. Malls must continue to attract footfalls by adapting to change.

    What is your outlook on retail spaces in Tier II cities and beyond?

    Big retailers are occupying a huge space in Tier II cities as the profit margins are very high and the rentals are low. Also, since consumers coming to these stores have more time to spend, they have an ability to experience on the entertainment, leisure, retail and food. We are not only bullish on Tier II cities but Tier III cities as well. Retailers are often seen complaining about lack of good retail real estate spaces in India.

    How do you see this changing in the future?

    At this point of time, we are starved for good quality retail spaces. It is absolutely true that there are more retailers who want to get into the malls which are successful. We are hopeful that over the next 2-3 years there will be a better equilibrium because there are number of malls that are under-construction and it is expected that these malls will be able to cater to the increasing requirement of retailers.

    I also think that these mall developers who are building up the malls have also learnt that how to build, operate good quality malls and how to attract right kind of retailers within those malls.

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  • HK’s Goxip secures funding for massive expansion plan

    HK’s Goxip secures funding for massive expansion plan

    Hong Kong fashion e-commerce business Goxip has secured US$1.4 million from financial services firm Convoy Global Holdings. The investment will fund Goxip’s planned expansion in Southeast Asia and allow the establishment of new payment services, including installment loans to online shoppers. The initiatives are expected to make the firm’s products more affordable to a broader audience in the region.

    Goxip has already set up in Malaysia and Thailand.

    Goxip raised $5 million early this year from Chinese imaging/video app developer Meitu and Nan Fung Group along with input from three individual investors. Meitu, which is also bringing its 456 million active users into play, also invested in this round of funding.

    Goxip’s CEO Juliette Gimenez said: “With Meitu’s help, we’ve been growing faster than expected, especially with our Thailand launch ahead of schedule. Bringing Convoy on board will allow us to keep our momentum while also adding an important fintech component to our play, especially as we enter emerging markets across Southeast Asia where spending power still lags behind Hong Kong and Singapore.”

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  • Flipkart, Amazon see bumper in India festive sale

    Flipkart, Amazon see bumper in India festive sale

    With festive sales drawing to a close, e-tailing giants Amazon and Flipkart have claimed bumper sale on their platforms, and that they were ahead of the competition, as they received orders from customers from over 99 percent of the pin codes in the country.

    According to a report: Citing a survey by Kantar IMRB and other reports, Amazon India Senior Vice President and Country Head Amit Agarwal said Amazon emerged as “the most visited and transacted shopping destination in India this festive season” (October 10-15, October 24-28 and November 2-5).

    “With 99.3 percent of pin codes placing at least one order, 89 percent of new customers coming from smaller towns, almost 70,000 small and medium businesses getting at least one order and new Prime memberships growing by nearly 2X, we are humbled that India trusts us to find, discover and buy anything online,” he said in a release.

    Asked about another report stating that Flipkart cornering 51 percent share of the festive sale between October 9-14, Agarwal said, “we don’t comment on reports that are based on non-scientific methodologies”.

    The said industry report had stated that Amazon.in had a 32 per share in the first leg of the festive sale before Dusshera.

    Both Walmart-backed Flipkart and Amazon have claimed record-breaking sales numbers across categories like smartphones, large appliances and fashion during their festive sales.

    “The current sale (November 1-5) is already more than 2X of our Big Billion Days sale this year. We were the clear leaders in the fashion category… we had all brands (of smartphones) except one…competition is no where close to that,” Smrithi Ravichandran, Head of Growth, Flipkart said.

    She added that customers on an average spent Rs 7,500 on various purchases during this festive sale and that its gross merchandise value (GMV) was up 90 percent over last year.

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  • Alibaba promises US$200 billion global sourcing plan

    Alibaba promises US$200 billion global sourcing plan

    Alibaba has committed to help import US$200 billion worth of goods from more than 120 countries over the next five years. The company says the move underscores its long-term commitment to globalisation and boosting its efforts to meet the rising demand of Chinese consumers for high-quality international products.

    However, it could also be construed as a move to shore up alternative supply chains in the wake of growing trade tensions between the US Trump administration and China.

    “Globalisation is one of Alibaba’s most critical long-term growth strategies,” said Alibaba CEO Daniel Zhang in a statement. “We are building the future infrastructure of commerce to realize a globalised digital economy where trade is possible for every country around the world.”

    He said using Alibaba’s innovative technology and robust ecosystem, the company is positioned to make global trade more inclusive and fulfil its mission “to make it easy to do business anywhere in the digital era.”

    Zhang outlined Alibaba’s plan at its Global Import Leadership Summit held at the first-ever China International Import Expo in Shanghai. Between 2019 and 2023, Alibaba forecasts it will help import international goods from businesses of all sizes in top countries such as Germany, Japan, Australia, the US, South Korea and Singapore. Several top global brands including P&G, Nestle, JBS, and Refa, have confirmed their holistic partnership with the Alibaba ecosystem.

    By collaborating with various Alibaba businesses units, these brands have been able to effectively engage with China’s massive middle class, a primary engine powering China’s consumption growth.

    Alvin Liu, GM of Tmall import and export, said China’s middle class is booming. “As incomes are rising in China, consumers want faster access to and a wider variety of high-quality products from around the world. Tmall is uniquely positioned to help international brands tap into the growing China market as consumers seek to upgrade their lifestyle.”

    According to a joint report by Deloitte China, the China Chamber of International Commerce, and AliResearch, China’s robust economic growth in recent years has increased the number of middle-to-high income Chinese consumers, who are fuelling the demand for imported, quality goods.

    The report notes that China’s cross-border e-commerce market has grown remarkably, with the proportion of imports to total e-commerce sales growing from 1.6 per cent in 2014 to 10.2 per cent last year. The report also highlights that, between 2014 and 2017, the number of shoppers on Alibaba’s dedicated platform for cross-border shopping, Tmall Global, has grown 10-fold.

  • High Suning profit increase reported

    High Suning profit increase reported

    Chinese O2O retailer Suning has posted RMB172.97 billion (US$24.79 billion) in operating revenue in its third quarter performance report. The result shows a 31.15 per cent year-on-year increase on the reported figure during the first three quarters this year. The company also generated a net profit of RMB6.127 billion ($878 million), an increase of 812.11 per cent over the same period last year.

    The company credits the result to the strength of Suning’s fast-growing online sales comparative to other e-commerce platforms.

    Suning currently has more than 382 million registered users. It operates 6292 direct-sale physical stores and 1453 Suning retail cloud franchise stores.

    Suning says it will provide free delivery in the days approaching the holiday the 11.11 Singles Day shopping spree and will not raise its delivery fees on the day.

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  • Alibaba’s second-quarter revenue jumps high

    Alibaba’s second-quarter revenue jumps high

    Alibaba’s second-quarter revenue grew 54 per cent year on year, reaching RMB 85.1 billion ($US12.3 billion). Net income attributable to shareholders was RMB 20 billion ($2.9 billion), a 13 per cent year-on-year increase. “Alibaba had another strong quarter of rapid growth,” said Alibaba Group CEO Daniel Zhang.

    “Annual active customers increased by 25 million to reach 601 million in the year ended September 30.”

    “Annual active customers increased by 25 million to reach 601 million in the year ended September 30.”

    Alibaba’s cloud-computing arm saw 90 per cent year-on-year growth to RMB 5.6 billion, launching more than 600 products and features during the quarter ranging from big data analytics, AI application innovation, security and internet-of-things enhancements.

    The business’s online Tmall operations saw a 30 per cent increase in gross merchandise value, driven by improved conversion rates and increased traffic in the fast-moving consumer goods, home furnishings and apparel categories.

    Alibaba’s New Retail strategy has continued to pay off across its Hema supermarkets network, with stores that have been in operation for at least 1.5 years seeing online sales account for 60 per cent of turnover for the September quarter. By the end of the quarter, 77 Hema stores had been opened in China.

    The group has dropped its forecast revenue guidance for the full year by 4 to 6 per cent to between RMB 375 billion and RMB 383 billion. As it stands, the group expects revenue to grow by 54 to 56 per cent.

  • Korea’s Cafe24 launched in Japan

    Korea’s Cafe24 launched in Japan

    South Korean e-commerce platform Cafe24 has launched in Japan. The new Japanese service offers local businesses solutions to use online stores, payment gateways, logistics networks and marketing tools to reach global customers. Japanese businesses are able to use the service to build multilingual online stores and offer international and Japanese payment gateway services.

    The Japanese e-commerce market is currently the world’s fourth largest, growing in value at more than ¥1 trillion per year.

    Cafe24’s CEO Lee Jae-suk said: “Our expansion into Japan’s e-commerce market marks an important milestone and adds momentum to our growth as a global company … We will continue to rigorously sophisticate the Japanese platform in accordance with local situations to successfully set roots in Japan’s e-commerce market.”

    Cafe24 has indicated plans to expand into English-speaking countries and Southeast Asia, following Japan.

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  • Alibaba Group Puts Spotlight on Indonesian Brands

    Alibaba Group Puts Spotlight on Indonesian Brands

    Chinese e-commerce giant Alibaba launched a special section for Indonesian products on its platform on Friday to promote the country’s best products to more than a billion Chinese consumers. The section, known as the Indonesian Pavilion, debuted on Alibaba’s Tmall Global, a platform dedicated to helping international retail brands and entrepreneurs reach out to the Chinese market despite not having a presence in the country.

    Indonesian Ambassador Djauhari Oratmangun and Ryan Wang, general manager of public affairs at Tmall, inaugurated the special section during an event in Shanghai.

    The Indonesian Pavilion was launched in time for Alibaba’s 2018 11.11 Global Shopping Festival, the world’s largest one-day shopping event, which takes place on Nov. 11 every year.

    The section will initially offer five leading Indonesian food and beverage brands: Indomie instant noodles, Kapal Api packaged coffee, Richeese biscuits, Yan Ty Ty swallow’s nests and Papatonk shrimp crackers.

    Through Tmall’s integrated service center, brands can increase consumer awareness of their products ahead of the upcoming shopping festival.

    Chinese consumers will also have a chance to learn about Indonesia’s cultural richness and exotic tourist destination, which will also be featured on the platform.

    This forms part of Alibaba’s ongoing initiatives over the past few years to support Indonesian startups and small and medium enterprises.

    Jack Ma, Alibaba chairman and co-founder, serves on Indonesia’s digital economy board, advising the government on how to best nurture and implement digital technology to drive development.

    The government and Alibaba are also discussing ways to help Indonesia train local talent in the digital field and increase innovations in financial technology.

  • Rakuten and Seiyu to partner in online grocery service

    Rakuten and Seiyu to partner in online grocery service

    Japanese online retail company Rakuten is partnering with Walmart-owned supermarket Seiyu to launch an online grocery service. Spokespeople from the companies say about 20,000 products will be available on the site, drawn from the Seiyu range, including fresh food. Orders will be fulfilled from stores, restricting the service – for now – to about 16 Japanese suburbs, however a warehouse has been opened near Tokyo to serve the capital.

    “We can tap into Rakuten’s 99 million-strong membership base,” said Seiyu executive officer Tamae Takeda. “[Rakuten’s] advantage is in technology, so we can combine our strengths.”

    The new online grocery service will compete with one launched by Amazon in April last year, as well as those offered by larger Japanese supermarket chains.

    Seiyu and Rakuten plan to offer free delivery on orders over a set threshold, or $4 for those under it.

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  • Auchan products to be sold on Lazada

    Auchan products to be sold on Lazada

    Auchan Vietnam has launched its store on LazMall, a branded shopping mall from Lazada, allowing customers to purchase French products online with rapid delivery. Despite having its own online store, Auchan believes it can expand its reach and boost sales by working with Lazada Vietnam. Customers will be able to choose from Lazada’s same-day delivery, next-day delivery or low-cost delivery options.

    Free delivery applies to customers in Hanoi, Ho Chi Minh City, Hue, Danang, Dong Nai, Ba Ria-Vung Tau, Binh Duong and Long An with orders worth VND99,000 (US$4.24) or more.

    Initially, Auchan products on LazMall will be mainly consumer goods, with the range to expand over time.

    The French retailer will link all of its 21 brick-and-mortar stores with LazMall, so orders will be fulfilled from the nearest Auchan store to customers.

    Lazada was recently ranked the second largest e-commerce platform in Vietnam behind Shopee, which earns a monthly average traffic of 34.5 million visitors.

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  • Singles Day 2018 faces delivery challenges

    Singles Day 2018 faces delivery challenges

    Alibaba and its partner retailers will face a massive challenge ensuring flawless delivery of millions of parcels all over China and beyond given the expectations of further growth on Singles Day 2018 next week.

    “As the event grows, the logistics challenge becomes bigger and bigger,” observes retail analyst Pascal Martin, partner at OC&C Strategy Consultants.

    “During last year’s event 812 million parcels were delivered just on Tmall. Observers are betting that this year’s milestone might be more than 1 billion parcels.”

    And, says Martin, although brands don’t like to talk about it, there is also a huge challenge in taking care of large quantities of returned goods.

    “11.11 is a massive test bed for Alibaba’s backbone infrastructure: the network of partners that make it all possible, from payment to delivery to data management, as well as AI and cloud technologies that are put to work to ensure a successful event.”

    Alibaba’s Cainiao Smart Logistics Network says it has upgraded its technology to cope with the expected increased volumes from 11.11 this year. The company boasts more than 30 million sqm of warehousing worldwide and a logistics field force of more than 3 million people.

    Domestically, Cainiao has opened a new robotic warehouse, expanded its Internet of Things (IoT) systems and built out its platform’s last-mile reach. For cross-border deliveries, more than 1000 shipping containers and 51 charter planes are booked, ready to speed orders across the world.

    Cainiao VP Ben Wang says while nobody knows how many orders Singles Day 2018 will generate, the logistics company needs to keep upgrading systems, anticipating growth and seeking higher efficiency, because of customer expectations.

    “It was only five years ago that parcel orders surpassed 100 million for the first time. Back then it took nine days to deliver the first 100 million parcels,” said Wang. “Last year, it took less than three days (2.8 days) to deliver the same number of parcels. Consumers increasingly want faster, better delivery, so that’s what we’re doing. This year, we’re striving to achieve a new high, leveraging the beauty of scale and technology.”

    Delivery “within minutes”

    Cainiao’s preparations this year also reflect the changing demands of logistics in the New Retail era. For the first time, goods ordered during 11.11 will be delivered directly from stores to customers during the Festival – sometimes within minutes. Short-distance delivery services will be available in more than 280 cities.

    “Cainiao is the logistics backbone of Alibaba’s New Retail strategy,” Wang said. “We are providing an online and offline, cross-platform supply-chain solution to merchants and enabling them to cut inventory costs, while increasing operating efficiency, especially around 11.11 ­– the busiest season of the year. Ultimately, consumers will enjoy a brand-new shopping experience, as delivery service will always be on-demand.”

    Martin expects Singles Day 2018 to include more partners, not only online but also offline, leveraging Alibaba’s New Retail ecosystem. For example, Tmall 3000+ convenience stores, Hema and RT Mart supermarkets, Suning and Auchan, will be fully integrated into the event.

    The event will also be expanding beyond China through Lazada, the Southeast Asia online platform owned by Alibaba.

    “We expect to see participation of an increasing number of international brands that are taking advantage of the Tmall Global platform – number one by far among Chinese cross-border platforms – to get introduced to Chinese consumers without any direct presence in China for many of them.”

    And diversification will be another key factor in this year’s event, he says.

    “It’s not just about purchasing products, it’s also increasingly about purchasing a variety of services, from videos on Youku to mobile games on UC, theatre tickets on Taopiaopiao, music on Xiami music, travel on Feizhu, etc… All of this will not happen without challenges.”

    Yet another test, says Martin, is for Alibaba to expand the event beyond its group companies.

    “Right now, most of the non-Tmall companies participating in the 11.11 event are Alibaba Group companies. Getting non-group companies to embark on the 11.11 band wagon will be the next step to sustain continued growth of the event in future years.

    “Finally, to keep the event fresh and exciting, Alibaba will need to continue to surprise increasingly demanding Chinese consumers with entertainment and festivals to delight them around the event. 11.11 has become much more than a commercial fair, it is now a major annual milestone in China’s cultural calendar.”

    Last year’s 11.11 event saw GMV reach 254 billion RMB (US$36.6 billion) including 168 billion RMB on Tmall alone. That turnover represented a 43.5 per cent increase over the 2016 GMV.

    Singles Day 2018 will mark the event’s 10th anniversary.

  • Jack Ma’s strategy in final letter to shareholders

    Jack Ma’s strategy in final letter to shareholders

    In his final letter to shareholders, Alibaba founder and executive chairman Jack Ma made a case for globalisation despite recent uncertainties in US-China trade relations, consumer trends, stock markets and the manufacturing industry.

    This is the third time that Alibaba has faced a setback in the global economy over the 19 years, but experience suggests there are opportunities behind the anxiety and friction.

    “The only question is how we should pivot,” he said.

    “Monumental challenges give rise to monumental opportunities, and Alibaba is well-positioned because we are adept at weathering adversity.”

    Ma added that Alibaba’s mission to make it easy to do business anywhere is precisely suited to the current environment, in which doing business is becoming harder.

    “We have spent the past three years to develop a trading system that serves small and medium enterprises and consumers around the world,” he said, referencing the company’s goals of ‘global buy’, ‘global sell’, ‘global delivery’ and ‘global travel’.

    “I am excited that we are able to deploy Alibaba’s technology, experience and resources, thereby establishing and improving a new and inclusive global trade system for the future.”

    Alibaba claims to have helped 200,000 brick-and-mortar retailers to implement online and offline integration in line with its New Retail vision.

    Ma reaffirmed the company’s commitment to sustainable growth for at least 102 years, with the goal of serving two billion global consumers, empowering 10 million profitable businesses and creating 100 million jobs by 2036, even as he prepares to step down from the board in September 2019, when CEO Daniel Zhang will take over his role as executive chairman.

    But Ma said he will “always be happy to engage in any discussion about the company at any time in the future” and will remain a shareholder in the company and partner in the Alibaba partnership.

    He thanked Alibaba’s shareholders for their trust and support and promised that the company would not stop innovating to solve problems and create value, market opportunity and profitability.

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  • Amazon reports US$ 56.6 bn revenue in Q3

    Amazon reports US$ 56.6 bn revenue in Q3

    Riding on its Cloud business, retail giant Amazon.com saw its net sales increasing 29 percent to US$ 56.6 billion in the third quarter this year, compared with US$ 43.7 billion in third quarter of 2017. Operating income increased to US$ 3.7 billion in the third quarter, compared with operating income of US$ 347 million in the third quarter of 2017.

    Net income increased to US$ 2.9 billion in the third quarter, or US$ 5.75 per diluted share, compared with net income of US$ 256 million, or US$ 0.52 per diluted share, in the third quarter of 2017.

    “Amazon Business has now reached a US$ 10 billion annual sales run rate and is serving millions of private and public-sector organisations in eight countries,” said Jeff Bezos, Founder and CEO, Amazon.

    “We’re not slowing down — Amazon Business is adding customers rapidly, including large educational institutions, local governments, and more than half of the Fortune 100,” Bezos said in a statement.

    Amazon gave fourth-quarter revenue guidance in the range of US$ 66.5 billion and US$ 72.5 billion.

    Amazon Web Services (AWS) announced several new customer commitments and major migrations during the quarter.

    In the third quarter, Amazon introduced a new family of Echo smart home speaker devices.

    Amazon also introduced the all-new Fire HD 8 tablet, featuring an 8-inch HD display, a quad-core processor, 16 GB of internal storage with support for up to 400 GB more via microSD, up to 10 hours of mixed use battery life, and hands-free access to Alexa.

    The number of Alexa-compatible smart home devices has quintupled year to date to more than 20,000 devices from over 3,500 brands.

    Through new tools, including updated Alexa Smart Home Skill APIs and the Alexa Connect Kit, developers and device makers can enable voice control of any device and feature with Alexa.

    Amazon India also announced the launch of Amazon.in in Hindi.

    Amazon Business is generating US$ 10 billion in annual sales, serving hundreds of thousands of business sellers and millions of customers across eight countries.

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  • India’s KOOVS.COM goes offline now exclusively at Central

    India’s KOOVS.COM goes offline now exclusively at Central

    KOOVS.COM, the ultimate fashion destination in India, has announced the launch of its first shop-in-shop presence exclusively at Central M.G Road, Gurugram, India. The launch saw Bollywood celebrity and fashionista, Kiara Advani walk the ramp in the brand’s latest collection marking the celebrations.

    Recognized for bringing latest fashion off international runways for both men and women to the country, KOOVS.COM now gives all fashion lovers an access to the collection offline. Customers can touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store and get it delivered at their doorstep.

    Mary Turner, CEO KOOVS.COM, said “The brand is taking a step to get closer to our customer, by providing them the diverse range of the fresh fashion collection for both men and women. We are excited to see the response at the store and take customer interaction to the next level.”

    The venue was turned into mini London representing brand’s aesthetics and inspiration, resonating European fashion history and impressions of uber chic design philosophy.

    The brand is bringing alive the new trends in style through an aesthetic portrayal for the new age Indian consumers who have a global outlook and admire fashion in their everyday life.

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