After the recent launch of the AW2017 collection with the new #WEARCONFIDENCE concept, first “Flagship Store” Sacoor Brothers in Portugal, Downtown Colombo opened its doors on Oct 3rd in Lisbon. On Tuesday, October 3rd Sacoor Brothers inaugurated the first Flagship store in Portugal. Located on the first floor of the Centro Colombo in Lisbon, this is the largest store of the brand worldwide. The new collection presents itself in 450 square meters of sales area, aimed at a younger and trendy audience, following the launch of the brand’s new concept #Wearconfidence.
The store is divided into three distinct spaces: Man, Boy & Woman, with a strong emphasis on the latter, where it presents a wide range of clothing options and accessories for the female audience. The Flagship store wears a distinctive store concept and features a number of unprecedented additional services: Barber, Sharing Work Table, Touch Screen with Social Wall, Healthy Bar, In-House Tailor, DJ and fully stocked music store, all in a chic and super cool environment. The digital presence in this store is also a must with digital screens to pass Sacoor Brothers’ content, and a social wall where all the photographs marked with #SacoorBrothers and related hashtags are shown.
The façade of the store also has a LED screen that in addition to the logo, passes several different pictures and videos throughout the day. This new space intends to create for its shopper the feeling of being in the living room of a Manhattan penthouse, hence the availability of some services such as espresso and bottled water, several sofas, works of art and sculptures among other details that mark the difference.
Differentiating and irreverent, this alignment is in line with the recent launch of the AW2017 collection, which aims to make a brand repositioning closer to a younger, more fashionable and trendy audience, taking advantage of the motto to communicate its offer to the public, demystifying the idea that the brand is essentially masculine. The concept itself, colours and spaces are innovative, as they follow a line of revamping that the brand wants to do for new audiences, aiming to captivate them as customers. This new concept is being launched firsthand in Portugal, where the brand was born, and because it is also the mission of Sacoor Brothers to shed spotlight on the country across borders.
This opening is a very important milestone for the presentation of the new #SacoorNextGeneration store concept. This hashtag will be used for new projects, with the intention to lead the evolution of the brand. Today, there are many open perspectives and the brand also brings with this new concept a much greater emotional level to its campaigns, services and customer connection.
#SacoorNextGeneration will be visible on all brand content, including the E-Commerce store, whose release is coming soon in some countries. This Flagship store will define the service and image standard of Sacoor Brothers, which intends to reposition and involve the entire Sacoor family in the project. Also the launch of E-commerce will help in cementing the digital experience of this store, with the integration of a service omni-channel, among other novelties, which will also include the existence of devices in the store. The whole experience of the omni-channel world was created to think about the needs of our final customer. For Nelson Pinto, CEO Europe “Sacoor Brothers will soon celebrate 28 years of history. This means that we will soon be able to celebrate the opening of 115 stores in 13 countries – Portugal, Spain, Belgium, United Kingdom, United Arab Emirates, Bahrain, Kuwait, Qatar, Saudi Arabia, Lebanon, Malaysia, Singapore and Indonesia “. High resolution images:
