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Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Cos, H&m’s High-end Fashion Brand, To Debut In India With New Delhi Store

    Cos, H&m’s High-end Fashion Brand, To Debut In India With New Delhi Store

    Cos, the fashion brand owned by H&M and renowned for its “Collection of Style,” is set to make its debut in India later this year.

    Store Location and Offerings

    The inaugural store will be situated in New Delhi, India’s capital. It will exhibit the brand’s trademark contemporary aesthetic, featuring ready-to-wear collections along with accessories. The product range will cater to women, men, and children, thereby covering all demographics.

    Cos is globally recognized for its minimalist design, with a strong emphasis on craftsmanship. The brand is eager to bring its approach of creating long-lasting, durable fashion pieces to the new Indian market.

    Company Vision

    The company expressed its excitement for the new venture stating, “We are excited to introduce Cos to the Indian market and bring our emphasis on craftsmanship and innovative materials to a new audience.”

    Established in 2007, Cos has grown into a significant global presence. The brand operates 239 stores across 48 physical markets and holds an online presence in 38 markets. Apart from running its own outlets, the brand also sells through wholesale and franchise channels, marking its omnipresence in the fashion industry.

    Questions & Answers

    Where will Cos open its first store in India?
    The first Cos store in India will be opened in New Delhi.

    What is Cos known for?
    Cos is globally recognized for its minimalist design and a strong emphasis on craftsmanship.

    How does Cos distribute its products?
    Cos operates physical stores, has an online presence, and sells through wholesale and franchise channels.

  • Lululemon Partners With Tata Cliq To Expand Global Reach Into India

    Lululemon Partners With Tata Cliq To Expand Global Reach Into India

    Lululemon, a prominent Canadian athleisure brand, is preparing to penetrate the Indian market. This development comes as a result of a franchise agreement with domestic distributor Tata Cliq, signaling a crucial phase in Lululemon’s strategy for global expansion.

    Brick-and-Mortar Store Set to Launch in India

    The first physical Lululemon store in India is expected to open its doors in the latter half of next year. To complement this physical presence, the athleisure brand will also carve out a digital space on Tata Cliq Luxury and Tata Cliq Fashion.

    Gopal Asthana, in his capacity as CEO of Tata Cliq, expressed his excitement about the partnership. He emphasized that the collaboration is aimed at acquainting the Indian consumer with Lululemon’s superior-quality athletic wear and lifestyle products.

    Lululemon’s Product Range

    Asthana further elaborated on the range of products Lululemon will introduce in India. These include innovative athletic and lifestyle apparel, shoes, and accessories. The brand’s high-performance items are designed for a variety of activities, including yoga, running, training, tennis, and golf.

    Lululemon’s Global Presence

    Since its inception in 1998, Lululemon has spread its wings to operate over 760 stores across the globe. Its presence is felt in North America, Europe, and the Asia-Pacific region.

    The upcoming launch in India aligns with the broader vision of Lululemon’s CEO, Calvin McDonald. He anticipates expanding the brand’s global reach to a total of 1,000 locations.

    Questions & Answers

    Who is Lululemon partnering with to break into the Indian market?
    Lululemon has entered into a franchise agreement with Tata Cliq, a local distributor, to make inroads into the Indian market.

    What range of products will Lululemon be introducing in India?
    Lululemon will present an array of products to the Indian consumer, including innovative athletic and lifestyle apparel, shoes, and accessories designed for activities such as yoga, running, training, tennis, and golf.

    What is the broader vision of Lululemon’s CEO, Calvin McDonald?
    Calvin McDonald has expressed his goal of expanding Lululemon’s global footprint to encompass 1,000 locations.

  • Inditex’s Budget Brand Lefties Makes A Comeback In France Amid Rising Online Competition

    Inditex’s Budget Brand Lefties Makes A Comeback In France Amid Rising Online Competition

    In a recent announcement, the CEO of Inditex, the parent company of renowned fashion brand Zara, revealed plans to expand the company’s budget brand, Lefties, into France. The move is seen as an attempt to appeal to younger consumers and increase competition with low-cost rivals, including the popular online retailer Shein.

    Lefties Returns to France

    This new development signifies Lefties’ re-entry into the French market after a previous launch in 2009 that saw the closure of all its French outlets by 2012. Lefties, which was established a quarter of a century ago, began as an outlet for Zara’s leftover items. It has since blossomed into a significant player in the industry with a presence in 18 countries. The brand’s growth comes amidst increasing competition from online-only retailers such as Shein, known for their ultra-low prices.

    As part of its recent rebranding efforts, Lefties unveiled a new, all-capital letters logo in May alongside the slogan, “Lefties everywhere, on everyone.” While the brand’s main focus remains Spain and Portugal, Inditex CEO Oscar Garcia Maceiras recently stated that Inditex is currently “testing Lefties in new markets.”

    Pricing Competitive to Market Rivals

    Lefties offers competitively priced items, with dresses costing as low as 9.9 euros (US$11.55) and jeans at 12.99 euros. These prices are on par with those of Shein and Primark, and offer a more affordable alternative to Zara, which has seen price hikes in recent years.

    Expansion of Inditex’s Other Brands

    In addition to the expansion of Lefties, Inditex is also extending its range of other brands, as announced by Garcia Maceiras at the firm’s annual shareholder meeting. Bershka is slated to open its first stores in Denmark, Stradivarius in Austria, Oysho in the Netherlands, and Massimo Dutti in Brazil. In the United States, the Zara Man label is set to launch with a store in Costa Mesa, Los Angeles.

    The planned store openings, including Lefties’ expansion into France, are scheduled to occur this year and next, according to an Inditex spokesperson.

    Questions & Answers

    What are the expansion plans of Inditex for its budget brand Lefties?
    Lefties, the budget brand of Inditex, is set to expand into France as part of a strategy to attract younger consumers and compete with low-cost rivals.

    When did Lefties first launch in France and what happened?
    Lefties initially launched in France in 2009, but by 2012 all its French outlets were closed. The current plan signifies a re-entry of the brand into the French market.

    What other brands are Inditex planning to expand and where?
    Inditex is also planning to expand other brands, including Bershka in Denmark, Stradivarius in Austria, Oysho in the Netherlands, and Massimo Dutti in Brazil. Furthermore, the Zara Man label is set to make its U.S. debut with a store in Costa Mesa, Los Angeles.

  • Patek Philippe Unveils Grand Store In Hong Kong With Unique Themed Zones And Local Art

    Patek Philippe Unveils Grand Store In Hong Kong With Unique Themed Zones And Local Art

    Patek Philippe, the notable luxury watchmaker, has recently launched its grand store in the heart of Hong Kong, specifically at Queen’s Road.

    The Store’s Design and Features

    Stretched over an area of more than 3000 square feet, this new store is designed with meticulous attention to details. The shop features seven uniquely themed zones to provide a distinctive experience for its visitors. Among these zones, there is a museum dedicated to collectors, an elegant bar lounge, a private dining room, and a special ‘gold-leaf room’, a feature meant exclusively for the Hong Kong store.

    To incorporate a local flavor into its global brand, Patek Philippe has included a tailor-made art piece in the store design that is inspired by the scenic Victoria Harbour. This addition demonstrates the brand’s acknowledgement and appreciation of local aesthetics.

    Customer Experience

    This new store of Patek Philippe in Hong Kong is more than just a regular retail outlet. Rather, it is designed to provide an immersive experience for its customers and collectors. The aim is to transform the shopping experience into a memorable event, where customers can interact with the brand’s prestigious history, innovative design process, and superior craftsmanship.

    About Patek Philippe

    Patek Philippe, originally located in Geneva, is a family-owned, independent watch manufacturer. The brand is renowned for its innovative approach to watchmaking, which is evident from its ownership of more than 80 patents. The company takes pride in its commitment to the creation of timeless pieces that push the bounds of traditional watchmaking.

    Questions & Answers

    Where is Patek Philippe’s new store located?
    The new store is located at 12 Queen’s Road, Central Hong Kong.

    What unique features does the new Patek Philippe store offer?
    The store has seven themed zones including a collectors’ museum, a bar lounge, a private dining room, and a ‘gold-leaf room’ exclusive to the Hong Kong store.

    What sets the Patek Philippe brand apart from other luxury watchmakers?
    Patek Philippe, a family-owned company, is recognized for its focus on innovation. The brand has more than 80 patents and is dedicated to crafting timepieces that defy the limits of traditional watchmaking.

  • Levi Strauss & Co. Projects Revenue Surge, Boosting Fy25 Forecast Amid Strong Q2 Performance

    Levi Strauss & Co. Projects Revenue Surge, Boosting Fy25 Forecast Amid Strong Q2 Performance

    Levi Strauss & Co. anticipates a brighter financial future following robust sales and profit increase in the second quarter. The company has revised its net revenue growth forecast for FY25, projecting a rise of 1-2% compared to the earlier prediction of a 1-2% decline.

    Projected Organic Revenue Growth

    The expected organic growth in revenue has also been adjusted. Levi Strauss & Co. now projects an increase of 4.5-5.5%, a significant improvement from the earlier estimate of 3.5-4.5%. These expectations are centered on the company’s continuing operations, excluding the Dockers business, which was divested earlier in May.

    Implication of Tariffs on Outlook

    The company’s forecasts take into consideration the current tariff rates. It anticipates that the US tariffs on imports from China will persist at 30%, and the remaining global tariffs will remain at 10% for the rest of the year.

    Harmit Singh, Chief Financial and Growth Officer of Levi Strauss & Co., expressed confidence in the company’s future, asserting, “We are fundamentally evolving into a higher growth, higher margin organization, with enhanced cash flows and returns on invested capital.”

    Second Quarter Performance

    The second quarter, which concluded on June 1, was a strong one for Levi Strauss & Co. The company achieved a 6% increase in net revenues on a reported basis and a 9% increase on an organic basis, culminating in a total revenue of US$1.4 billion.

    Regionally, organic sales rose 9% in the Americas and 15% in Europe. However, sales remained stagnant in Asia. Net income from continuing operations also witnessed a remarkable increase, rising from $17 million in the previous year to $80 million.

    Looking Ahead

    The company’s President and CEO, Michelle Gass, expressed optimism about the company’s future. She stated that Levi Strauss & Co. is entering the second half of 2025 with a strong foundation. The company continues to strive towards becoming a leading denim lifestyle brand and a top direct-to-consumer retailer. Gass is confident that Levi’s future is brighter and its legacy larger, and the company is steadily building towards this vision quarter by quarter.

    Questions & Answers

    What is the revised net revenue growth forecast for Levi Strauss & Co. for FY25?
    The company now expects a 1-2% increase in net revenue, a reversal from the previous prediction of a 1-2% decline.

    What is the projected organic revenue growth for the company?
    The revised estimate for organic revenue growth is 4.5-5.5%, up from the earlier forecast of 3.5-4.5%.

    How did Levi Strauss & Co. perform in the second quarter?
    The company reported a 6% increase in net revenues on a reported basis and a 9% increase on an organic basis. Net income from continuing operations rose to $80 million, a significant increase from $17 million in the previous year.

  • On Unveils Flagship Store In Singapore: More Than Retail, It’s A Community Hub For Running Enthusiasts

    On Unveils Flagship Store In Singapore: More Than Retail, It’s A Community Hub For Running Enthusiasts

    Swiss-based shoe company, On, has marked its entry into Southeast Asia with the launch of its premier store at Jewel Changi Airport in Singapore. Covering an impressive 9300 square feet over two levels, the retail space is designed to reflect the brand’s ‘Dream On’ ethos, presenting an environment that is simultaneously practical and inviting.

    The Vision Behind the Store

    On’s CEO, Martin Hoffman, expressed that the store is not simply a retail outlet, but rather a fusion of innovation and community. The exterior of the store draws its inspiration from Singapore’s picturesque coastal running tracks, while the interior introduces customers to the brand’s unique technologies through interactive displays.

    Highlights of the store include a modular ‘Magic Wall’ designed for quick shoe try-ons, and an introduction to On’s patented innovations such as their CloudTec cushioning and Speedboard technologies. The ground floor of the store is dedicated to the Performance Zone, which showcases technical footwear and clothing items. This includes popular models like the Cloudmonster and Cloudrunner shoes, as well as the upcoming ‘Zendaya x On’ ‘Zone Dreamers’ collection and the LightSpray material innovation.

    More Than Just Retail

    The upper level of the store houses the Lifestyle and Expansion Zones, offering a diverse range of products. Customers can explore a tennis section co-created with tennis legend Roger Federer, a lifestyle wall featuring popular styles like the Cloudtilt and Cloud 6, and an outdoor section presenting travel-ready designs, including the Cloudultra and Cloudrock models. Customers can also get a sneak peek at On’s upcoming kids’ range.

    In addition to the retail offering, the store aims to become a community hub, hosting weekly group runs, training sessions, and workshops. The store will also serve as the headquarters for the On Run Club in Singapore.

    Hoffman stated that the ambition is to create an environment that not only showcases their cutting-edge products but also fosters a community of running enthusiasts. He believes that this commitment to community connection resonates with Singapore’s dynamic fitness culture and strengthens their presence in the region.

    Questions & Answers

    What is the concept behind On’s new store in Singapore?
    The new store is based on On’s ‘Dream On’ concept. It aims to be more than just a retail space, serving as a place where innovation meets community. The goal is to showcase their innovative products while also nurturing a community of passionate runners.

    What unique features does the store offer?
    The store offers a modular ‘Magic Wall’ for quick shoe try-ons and interactive displays introducing On’s proprietary technologies. It also houses a Performance Zone, Lifestyle and Expansion Zones, and will host weekly group runs, training sessions, and workshops.

    How does the new store align with Singapore’s culture?
    The store’s focus on community connection aligns with Singapore’s vibrant fitness culture. It aims to foster a community of running enthusiasts, thereby strengthening On’s regional presence.

  • Leadership Shakeup At Nike: Aaron Cain Steps Up As Converse CEO Amid Sales Slump

    Leadership Shakeup At Nike: Aaron Cain Steps Up As Converse CEO Amid Sales Slump

    Nike’s Converse division is set to undergo a change in leadership as Aaron Cain steps into the role of CEO, succeeding Jared Carver who has served in the position for the past two years.

    A veteran of Nike for over two decades, Cain has contributed to the company in a variety of roles, most recently as Nike’s Vice President and General Manager of Global Men’s Business.

    Financial Performance

    Nike’s recent annual results in June revealed a 9% decrease in sales, with Converse suffering a more significant slump of 19%. Despite these figures, Nike’s CEO and President, Elliot Hill, remains optimistic about future performance, citing the company’s ‘Win Now’ strategy as a catalyst for improvement.

    Executive Shakeup

    The appointment of Cain as CEO of Converse is just one move in a series of recent executive changes within the brand. Tony Bignell has assumed the role of Chief Operating Officer, while Amy Montagne has been named Nike’s Brand President. Additionally, Jennifer Hartley has been designated as the new Chief Strategy Officer.

    To ensure a smooth transition, Cain and Carver will overlap in their roles until the end of July.

    Questions & Answers

    Who has been appointed as the new CEO of Nike’s Converse division?
    Aaron Cain has been appointed as the new CEO of Nike’s Converse division.

    What were the recent changes in Nike’s sales performance?
    Nike reported a 9% decrease in its annual sales, with the Converse division experiencing a 19% decrease.

    Who are the new executives appointed in Nike?
    Apart from Aaron Cain, Tony Bignell has been appointed as the new COO, Amy Montagne as Nike’s Brand President, and Jennifer Hartley as the Chief Strategy Officer.

  • Tokyo Lifestyle Sees Sales Surge Thanks To Global Expansion: Eyes Middle East, Vietnam, Australia Next

    Tokyo Lifestyle Sees Sales Surge Thanks To Global Expansion: Eyes Middle East, Vietnam, Australia Next

    Tokyo Lifestyle, a retailer listed in the US but with its roots in Japan, has seen a boost in sales over the past fiscal year due to its steady growth in all markets. The company reported a revenue increase of 7.4 per cent during the year that ended on March 31, reaching a total of US$210.1 million.

    Growth Through Expansion

    The company’s management team has credited this surge in growth to the expansion of its existing network and branching out into new territories. Throughout the relevant year, Tokyo Lifestyle launched five new directly operated stores in the US, Canada, and Hong Kong. Additionally, the company added three franchise stores and 54 wholesale partners to its network, contributing significantly to its growth.

    Revenue derived from directly operated physical stores showed an impressive increase of 14.4 per cent, while sales from franchise stores and wholesale customers rose by 9.1 per cent.

    Despite this, Tokyo Lifestyle’s bottom line didn’t fare as well. The gross profit rose by 2.3 per cent, reaching $23.9 million, but net income fell from $7.5 million to $6.6 million, primarily due to losses from foreign currency exchange and changes in the fair value of warrants.

    Ambitious Expansion Strategy

    Mei Kanayama, the principal executive officer of Tokyo Lifestyle, expressed confidence in the company’s potential for long-term growth. She attributed this optimism to their ambitious yet thoroughly planned expansion strategy. She further stated, “We believe that our profitability will continue to improve steadily as our global footprint becomes more established with the addition of more distribution points.”

    On its expansion journey, the company revealed it has established a new subsidiary in Australia and has plans to launch stores in Vietnam, Australia, and the Middle East.

    Tokyo Lifestyle currently offers an array of Japanese products including beauty and health items, sundries, luxury items, electronic products, collectible cards, and trendy toys in Hong Kong, Japan, North America, Thailand, and the UK.

    Questions & Answers

    What contributed to Tokyo Lifestyle’s growth in the past fiscal year?
    The company attributes its growth to the expansion of its existing network and entry into new markets.

    What is Tokyo Lifestyle’s future expansion plan?
    Tokyo Lifestyle plans to establish more distribution points globally, with a particular focus on Vietnam, Australia, and the Middle East.

    What range of products does Tokyo Lifestyle offer?
    Tokyo Lifestyle offers a diverse range of Japanese products, encompassing beauty and health items, sundries, luxury items, electronic products, popular toys, and collectible cards.

  • Uniqlo’s Parent Company Chooses the Netherlands as Its Strategic European Distribution Hub

    Uniqlo’s Parent Company Chooses the Netherlands as Its Strategic European Distribution Hub

    Fast Retailing, the parent company of the popular Uniqlo brand, has unveiled one of its largest automated warehouses globally, strategically located in the Netherlands. This ambitious move aims to streamline distribution across Europe, a market the retailer has identified as ripe for expansion.

    A New Hub for European Operations

    The state-of-the-art distribution center in Rotterdam represents a significant investment, totaling 10 billion yen (approximately $69.2 million). Spanning an impressive 110,000 square meters on a 145,000 square meter site, the facility mirrors the dimensions of a similar warehouse that Fast Retailing launched in the United States in 2021. With this new hub, the company is poised to enhance its logistics capabilities in the region, setting the stage for accelerated growth.

    Meeting Market Demand

    As demand for Uniqlo’s affordable yet high-quality clothing continues to rise, this latest venture reflects the company’s strategy to bolster supply chain efficiency. By consolidating its European distribution efforts, Fast Retailing not only enhances its operational capabilities but also positions itself to better serve customers in a rapidly evolving retail landscape. After all, who wouldn’t want to get their favorite wardrobe staples delivered faster and more reliably?

    The Future Looks Bright

    With increased automation and a focus on sustainability, Fast Retailing’s new facility aligns perfectly with its long-term goals. As the retail sector continues to innovate, the company’s proactive investment in logistics is likely to pay dividends, fostering growth in the European market while ensuring that shoppers can enjoy Uniqlo’s offerings with even greater convenience.

    Questions & Answers

    What is the significance of the new distribution center for Fast Retailing?
    The new center in Rotterdam enhances Fast Retailing’s logistics capabilities in Europe, allowing for greater efficiency and improved customer service as demand for Uniqlo products grows.

    How does this facility compare to others that Fast Retailing has built?
    The Rotterdam facility, at 110,000 square meters, is comparable in size to a warehouse Fast Retailing opened in the United States in 2021, showcasing the company’s commitment to large-scale investments in automation.

    What are Fast Retailing’s long-term goals with this investment?
    The company aims to optimize its supply chain, boost sustainability efforts, and ensure quicker delivery of its products, positioning itself for significant growth in the European retail market.

  • Uniqlo Sees 3% Dip in China Profits for Q3, While North America Thrives with Solid Growth

    Uniqlo Sees 3% Dip in China Profits for Q3, While North America Thrives with Solid Growth

    TOKYO – Fast Retailing, the parent company of Uniqlo, has reported a modest uptick in operating profit growth, which edged up by 1.4% for the three months ending in May. This figure, while positive, reflects a slowdown in growth that is making analysts sit up and take notice. The company is navigating a complex landscape as it adjusts to the economic ripples caused by tariffs introduced by former U.S. President Donald Trump.

    Tariffs: Not as Wild as Expected

    Despite initial concerns, Fast Retailing clarified that the impact of these tariffs on its fiscal 2025 profits will be more limited than feared. Company representatives noted that they currently hold a “considerable” volume of products in their U.S. warehouses, effectively cushioning them from the immediate consequences of the tariffs. This tactical inventory management could prove to be a smart move, leaving room for speculation about what other strategies they might employ to keep their momentum.

    Eyes on the Future

    As the retail giant looks ahead, all eyes remain on how it can sustain growth in an unpredictable market. The slow profit increase is a signal to stakeholders that while the brand remains resilient, there are challenges on the horizon. With fierce competition and economic pressures, it will be intriguing to see how Fast Retailing adapts—after all, in retail, fortune favors the flexible!

    Questions & Answers

    What was the operating profit growth percentage for Fast Retailing in the recent quarter?
    The operating profit growth for Fast Retailing was 1.4% for the three months ending in May.

    How is Fast Retailing addressing the impact of U.S. tariffs?
    Fast Retailing indicated that the impact of tariffs on their fiscal 2025 profits will be limited because they already have a substantial volume of merchandise in their U.S. warehouses.

    What might the future hold for Fast Retailing in the competitive retail landscape?
    Fast Retailing faces several challenges but remains focused on adapting its strategies to sustain growth amid competition and economic fluctuations.

  • Mountain Dew And Pyra Unveil High-performance Urbanwear In Unique Fashion Collaboration

    Mountain Dew And Pyra Unveil High-performance Urbanwear In Unique Fashion Collaboration

    Mountain Dew, in collaboration with the acclaimed Australian outdoor brand, Pyra, is launching its inaugural apparel line. This innovative collection harmoniously fuses practical, high-performance elements with an urban, stylish aesthetic.

    Artful Blend of Performance and Style

    Drawing inspiration from the iconic Volt Green color, symbolic of both brands, the collection contains a wide variety of unique pieces. Highlights include a versatile, reversible puffer jacket insulated with 3M Thinsulate featherless down, a sherpa fleece balaclava hoodie and a versatile multi-pocket camouflage vest bearing a Realtree print.

    A Fresh Take on Streetwear

    The collection also features a range of organic cotton graphic tees, generously cut nylon cargo pants, and innovative antimicrobial accessories. These items are not only trail-ready but also promise to make a significant style statement on city streets.

    Rachel Siu, Mountain Dew’s brand manager, spoke enthusiastically about the new collection. “Mountain Dew has always represented a vibrant, bold approach to life. This collection allows us to extend that ethos into the world of fashion. While the gear is indeed technically proficient, it also captures a fun, playful spirit in the best way imaginable.”

    Building on Previous Success

    This new Mountain Dew x Pyra collection comes on the heels of the brand’s previous viral hit: the Mountain Dew Djorts. The success of this previous launch has generated significant anticipation for the brand’s latest venture into the fashion world.

    This limited-edition collection is currently available exclusively through the Pyra online store.

    Questions & Answers

    What inspired the new clothing line by Mountain Dew and Pyra?
    The line is inspired by the iconic Volt Green color, symbolic of both brands, and a desire to blend high-performance outdoor gear with street-smart design.

    What are some standout pieces in the collection?
    The collection features a reversible puffer jacket, a sherpa fleece balaclava hoodie, a multi-pocket vest in Realtree print, organic cotton graphic tees, nylon cargo pants, and antimicrobial accessories.

    Where can consumers purchase items from the collection?
    The limited-edition collection is currently available exclusively through the Pyra online store.

  • Onitsuka Tiger Unveils Vibrant New Flagship Store In Paris: A Milestone In Brand’s Global Expansion

    Onitsuka Tiger Unveils Vibrant New Flagship Store In Paris: A Milestone In Brand’s Global Expansion

    Onitsuka Tiger, a prominent Japanese fashion and footwear label, has recently inaugurated its latest global flagship store located in Paris. This unveiling is a major milestone in the brand’s continued international growth.

    A New Flagship Store on the Champs-Élysées

    The new two-story storefront, situated at 25 Avenue des Champs-Elysees, nestles at the base of the iconic Hotel de la Paiva. It stretches across 5500 square feet, providing ample space for the brand’s showcase.

    The store’s interior design revolves around the brand’s vibrant Yellow Concept. It brings to the forefront items from Onitsuka Tiger’s runway collections. Additionally, the store also features the brand’s Japan-manufactured Denivita denim line. Exclusive to the Parisian store is a special edition of the Mexico 6 NM sneaker, adding a unique edge to its product offerings.

    An Integrated Cafe

    In addition to its retail offerings, the flagship store also houses Cafe Onitsuka Tiger on its ground floor. This Cafe offers a blend of Japanese-inspired drinks and Parisian-style snacks, creating a harmonious fusion of the two cultures.

    Ryoji Shoda, the head of Onitsuka Tiger, expressed his excitement regarding the store’s opening. He emphasized the significance and challenge of designing a retail space that marries both the iconic Champs-Élysées streetscape and the historical building’s value to the local community.

    As a brand connecting Japan with the rest of the world, Shoda stated that their aim was to create a store and an environment that respects and embodies the spirit of the Champs-Elysees, co-existing harmoniously with the city’s rich culture.

    Expansion of Global Network

    The Paris store is a noteworthy addition to the international network of Onitsuka Tiger. The brand currently boasts 192 standalone stores worldwide. This includes 48 stores in Japan, 83 in China, 32 in South Korea, 19 in Southeast Asia, seven in Europe, and three in Australia.

    Questions & Answers

    Where is Onitsuka Tiger’s new global flagship store located?
    The new global flagship store is located at 25 Avenue des Champs-Elysees in Paris.

    What unique features does the new flagship store offer?
    The new store houses Cafe Onitsuka Tiger and offers exclusive products like the special edition of the Mexico 6 NM sneaker.

    How many Onitsuka Tiger standalone stores are there worldwide?
    Onitsuka Tiger has 192 standalone stores around the globe.

  • Seasoned Executive Felipe Garcia Alvarez Appointed As New Ceo Of Zalora, Set To Drive Brand Transformation

    Seasoned Executive Felipe Garcia Alvarez Appointed As New Ceo Of Zalora, Set To Drive Brand Transformation

    Zalora, an e-commerce fashion firm under the ownership of the Global Fashion Group (GFG), has recently announced the appointment of Felipe Garcia Alvarez as their new Chief Executive Officer (CEO). Alvarez is set to take up his role beginning in September.

    A Seasoned Executive

    Alvarez brings with him a wealth of experience that spans over two decades in the e-commerce fashion industry. His career has seen him hold key executive roles in leading digital brands across regions including Europe, Southeast Asia and the Middle East. Among the prominent digital brands he has served include Amazon UK, Lazada Singapore, and Namshi.

    Driving Transformation

    In his capacity as CEO, Alvarez will be at the helm of Zalora’s transformation journey. His focus areas will include improving product selection, enhancing customer engagement, and refining marketing strategies. He will be tasked with leading an all-encompassing brand transformation to fortify Zalora’s market presence and enhance its competitive edge.

    GFG’s CEO, Christoph Barchewitz, extended a warm welcome to Alvarez, expressing pleasure at his decision to join GFG. Barchewitz expressed strong confidence in Alvarez’s ability to spearhead Zalora’s transformation, considering him instrumental to the brand’s future trajectory.

    Questions & Answers

    Who is the newly appointed CEO of Zalora?
    Felipe Garcia Alvarez has been appointed as the new CEO of Zalora.

    What experience does Alvarez bring to his new role at Zalora?
    Alvarez has over 20 years of experience in the e-commerce fashion industry, with previous executive roles in companies such as Amazon UK, Lazada Singapore, and Namshi.

    What will be the main focus areas for Alvarez as he takes the helm at Zalora?
    Alvarez will focus on enhancing the product mix, improving the customer experience, and refining marketing strategies as he leads Zalora’s transformation.

  • Adidas Revives 90’s Icon With ‘superstar, The Original’ Campaign, Narrated By Samuel L. Jackson

    Adidas Revives 90’s Icon With ‘superstar, The Original’ Campaign, Narrated By Samuel L. Jackson

    Adidas has launched a new campaign entitled “Superstar, The Original,” aimed at rekindling the public’s fascination for its iconic 90s sneaker and Firebird Tracksuit.

    Featuring Prominent Personalities

    The campaign is narrated by renowned actor Samuel L. Jackson and showcases a variety of personalities from the world of art and sports. Noteworthy appearances include Missy Elliott, Jennie, Anthony Edwards, Mark Gonzales, Glorilla, Teezo Touchdown, and Gabbrielle.

    Classic Sneakers with a Modern Twist

    Adidas is bringing back the Superstar sneakers in two of its original color schemes, but with the addition of upgraded padding in the tongue and collar for enhanced comfort.

    A Two-Chapter Narrative

    Directed by Thibaut Grevet, the black-and-white campaign unfolds in two distinct chapters. The first chapter, titled Pyramids, draws an analogy between significant cultural landmarks and the enduring cultural relevance of the Superstar. The second chapter, Clocks, encompasses the entire cast in a visual tale linking the sneaker’s legacy with the innovative spirit of a new generation of creators.

    More Than Just a Sneaker

    Annie Barrett, VP of marketing at Adidas Originals, emphasizes the campaign’s forward-looking perspective. “This campaign isn’t about looking back, it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically,” Barrett said. She further stressed the significance of the Superstar beyond its function as a sneaker. “The Superstar has always been more than just a sneaker. It’s a symbol of originality and a spark for cultural change,” she added.

    Questions & Answers

    What is the objective of Adidas’ “Superstar, The Original” campaign?
    The campaign aims to renew interest in Adidas’ classic 90s sneaker and Firebird Tracksuit.

    Who are some of the personalities featured in the campaign?
    The campaign showcases several artists and athletes, including Missy Elliott, Jennie, Anthony Edwards, Mark Gonzales, Glorilla, Teezo Touchdown, and Gabbrielle.

    What does the Superstar sneaker symbolize according to Annie Barrett, VP of marketing at Adidas Originals?
    Barrett emphasizes that the Superstar is more than just a sneaker. It’s seen as a symbol of originality and a catalyst for cultural change.

  • Marithe Francois Girbaud launches first store in Greater China

    Marithe Francois Girbaud launches first store in Greater China

    Misto Holdings has announced its expansion plans in Greater China with the introduction of Marithe Francois Girbaud, a French casualwear brand. The company has opened the first local store for this label in the bustling Xintiandi district of Shanghai. The new flagship outlet has been meticulously designed to appeal to China’s young, style-conscious consumers.

    Store Highlights

    One of the key attractions of this new store is the “DIY Eco-Bag” customization station. This unique feature allows shoppers to personalize their bags, adding a level of individuality and creativity to their shopping experience.

    Expansion Plans

    The Shanghai store is just the beginning of Misto’s expansion in the region. The company has planned the launch of three more outlets in major cities including Hangzhou and Beijing. The upcoming stores are set to be located in well-known retail spaces such as IN77 in Hangzhou, Taikoo Li in Beijing, and the IAPM Mall in Shanghai.

    A spokesperson for Misto Holdings emphasized the significance of the Shanghai flagship store in promoting the brand across Greater China. They stated, “We will continue to offer unique brands that represent authenticity. Our value will be clear through our knowledge of execution and understanding of the market.”

    Introducing Korean Fashion Brands

    In addition to launching Marithe Francois Girbaud in China, Misto is also extending its fashion portfolio in the region with an array of Korean fashion labels. The company plans to introduce brands like Matin Kim, Raive, and Rest & Recreation, further diversifying its fashion offerings.

    Questions & Answers

    What is the significance of Misto Holdings’ new flagship store in Shanghai?
    The new store signifies Misto’s commitment to expanding in the Greater China market. It will serve as a crucial point for increasing brand awareness throughout the region.

    What unique feature does the new Marithe Francois Girbaud store offer its customers?
    The store features a “DIY Eco-Bag” customization station where shoppers can personalize their own bags.

    What are Misto’s future plans in regards to expansion in China?
    Misto plans to open three more stores in major cities including Hangzhou and Beijing. They also aim to introduce a variety of Korean fashion brands to further expand their fashion footprint in the region.