On the morning of June 6, the usually vibrant streets of Hang Ngang and Hang Dao in Hanoi’s Hoan Kiem District appeared unusually desolate. Once a bustling commercial center, these roads felt eerily quiet, reminiscent of the Lunar New Year holiday lull, with a predominant number of shops shuttered.
Lan, a 35-year-old local, found herself navigating this stillness, riding her motorbike back and forth, hoping to find an open store. After parking, she ventured on foot, peering through closed shutters in search of familiar fashion outlets. “I usually buy clothes here, and I’m just trying to find something still open,” she explains. Her quest led her to a shop with a barely open roller door. Inside, the owner swiftly closed it behind her, revealing a strategy to avoid the ongoing government raids targeting counterfeit goods.
With a crackdown on counterfeit and tax evasion intensifying, marketplaces in both Ho Chi Minh City and Hanoi are witnessing closures among fashion, watch, and pharmaceutical retailers. Authorities recently conducted extensive inspections, unveiling thousands of counterfeit luxury items in Ho Chi Minh City, with brands like Rolex, Chanel, and Gucci found without proper documentation. The prices of these counterfeit products far underscored their genuine counterparts.
Once outside the shop, Lan noted the rapid descent of the shutter, making the store appear closed once more. Finding shoes proved even more challenging as nearly all footwear retailers were also shuttered. Resorting to modern communication, she connected with a store via the Zalo messaging app, hoping to browse styles and place an order since “in-person sales are suspended during this time.” Yet after two hours, her shopping needs remained unfulfilled.
Unexpected Shopping Experiences
Similarly, Kieu Tuyet, 45, from Hai Ba Trung District, faced difficulties procuring sleepwear on Hang Dao. After half an hour of searching, she stumbled upon a familiar shop where her purchase took less than ten minutes. “In the past week, it has become a challenge to shop. You either squeeze through barely open doors or place phone orders for pickup or delivery. It almost feels illegal,” she remarked.
A recent VnExpress survey indicated that around 80% of clothing, footwear, and cosmetics stores along the famed streets and Dong Xuan and Hang Da markets were closed. Meanwhile, other shopping hotspots, such as Chua Boc Street in Dong Da District and Ninh Hiep Market in Gia Lam District, reported similar closures. At the few stores still operating, doors were partly ajar, and staff awaited delivery drivers outside to expedite transactions.
On social media, shoppers shared amusing snippets of their experiences, showcasing people squeezing through tight slots to gain entry. Nguyen Thi Oanh, a 60-year-old clothing vendor, noted that most businesses had remained closed since June 1 due to fears of inspections. “Some days, I only sell three or four outfits, but that’s better than facing fines. I simply can’t shoulder that burden,” she lamented.
New Tax Environment Creates Anxiety
The recent introduction of tax reforms requiring businesses with annual revenues exceeding VND1 billion (about US$38,380) to issue e-invoices linked to tax authorities has left many vendors anxious. Oanh now exclusively takes cash payments, shunning card transactions, particularly with foreign customers, for fear of mismanaging the new requirements.
Tuyet Hoa, 74, who has operated a tea stall on Hang Ngang Street for nearly a decade, described the current atmosphere as reminiscent of Covid lockdowns. Despite appearances, she affirmed, sales continue quietly inside many stores, often relying on delivery drivers for business. Yet, as foot traffic diminishes, her sales have plummeted, once quite popular among delivery riders, now struggling to reach ten cups of tea daily.
She anticipates that normal trading patterns may not return until after June 15 when the government’s intensified efforts against counterfeit goods are expected to conclude.
According to Nguyen Ngoc Tinh, vice president of the Ho Chi Minh City Tax Consultant and Agent Association, the transition to a real-time tax assessment model has left business owners in trepidation, needing to invest in new systems they may not feel comfortable managing. Pham Ngoc Trung, a seasoned voice in the retail industry, echoed concerns over the crackdown on counterfeit goods, noting that many vendors have either suspended operations entirely or cautiously operate behind closed doors, all while hoping to meet essential expenses.
Questions & Answers
What are the current shopping conditions in Hanoi’s commercial districts?
Most shops on key streets like Hang Ngang and Hang Dao are currently closed, with many shoppers resorting to online communication to place orders.
What is causing the widespread closure of stores?
Authorities are ramping up inspections to combat counterfeiting and ensure tax compliance, prompting many retailers to temporarily shut down.
How have vendors adjusted to the new tax regulations?
Many have switched to cash-only transactions to cope with the complexities of the new e-invoice requirements, leading to a dramatic shift in their business operations.
