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Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Estée Lauder names Kōki as new Global Brand Ambassador

    Estée Lauder names Kōki as new Global Brand Ambassador

    The Estée Lauder Companies has named Japanese model Kōki as the newest global brand ambassador for its flagship Estée Lauder brand.

    She will feature across the brand’s digital, television, in-store, and print media, in domestic and travel retail markets, beginning with a makeup campaign in April. Kōki will also appear in all of Estée Lauder’s digital campaigns beginning in the Autumn.

    Kōki — real name Mitsuki Kimura — was born and raised in Tokyo. She began her modeling career in 2018 and appeared on the covers of several high-profile fashion magazines in Japan and in the wider Asia Pacific region. This includes Harper’s Bazaar Hong Kong, ELLE Japan, ELLE Hong Kong, Marie Claire Japan and InStyle China among others.

    In 2018, Kōki won the Elle Cinema Rising Star Award. The following year, she made her runway debut at the Chanel Cruise Collection fashion show. She is also currently serving as a brand ambassador for other leading luxury brands such as Bvlgari, Coach, and Louis Vuitton.

    Kōki joins a stellar roster of Estée Lauder brand ambassadors which include South Sudanese Model Anok Yai, Italian model/actress/socialite Bianca Brandolini D’Adda, American model Carolyn Murphy, Indian model Diana Penty, American models Grace Elizabeth and Karlie Kloss, Chinese Actress Yang Mi and recently-appointed Cuban actress Ana de Armas.

    “Kōki brings a fresh energy to the Estée Lauder brand,” commented The Estée Lauder Companies Group President and Estée Lauder and AERIN Global Brand President Stéphane de La Faverie. “We are excited to amplify her rising star power to connect our brand with a new generation of consumers in Japan and around the world while continuing the brand’s legacy of celebrating women across all backgrounds, ages, and ethnicities.”

    Commenting on her role, Kōki said: “It is a dream come true to join the Estée Lauder brand. It is such an iconic brand that is loved by so many women around the world. I am honored and grateful to be a part of it.”

  • Jewelry firm PNJ eyes 15-pct post-tax profits growth

    Jewelry firm PNJ eyes 15-pct post-tax profits growth

    At its annual general meeting Saturday, it also announced a revenue target of VND21 trillion, up 20 percent.

    But Phu Hung Securities Corporation has forecast revenues of VND18.4 trillion and profits of VND1.09 trillion, explaining that the volatility in gold prices and consumers’ increasing preference for imported jewelry would keep numbers down.

    BSC Securities expected the jewelry industry to recover this year, and forecast PNJ a 22 percent rise in profits to VND1.3 trillion on revenues of VND19.8 trillion (up 13 percent).

    PNJ chairwoman Cao Thi Ngoc Dung said the targets are achievable since the pandemic would be contained this year and the economy would recover.

    The company aims to open 40-45 stores in 2021 and buy machinery for its jewelry workshops.

    Its CEO, Le Tri Thong, said demand for jewelry among young people in major cities is high, and this would boost the company’s revenues and profits. Smaller cities and rural areas too however show promise, he said.

    Last year, revenues edged up 3 percent to VND17.5 trillion, but Thong pointed out though the growth was lower than the average of 32 percent in recent years, the fact that PNJ managed to grow its revenues amid the pandemic was a success for it.

    It opened 29 stores and closed 36 existing ones in 2020, most of them were silver jewelry stores in shopping malls with modest business and high rentals.

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  • Piaget to expand store network across China

    Piaget to expand store network across China

    Piaget, the luxury watch brand from Switzerland, will be opening more stores in 2021, especially in the Middle East and China, Chief Executive Chabi Nouri has told Reuters.

    “We’ll open more stores this year. We’ll reopen a flagship store in Beverly Hills and also have projects in the Middle East and China,” Nouri noted in an interview at the Watches and Wonders online event held last week.

    Piaget, with its array of well-known sleek and slim timepieces, has opened 130 brand-specific outlets and has a network of 300 retail partners.

    Piaget said in a January statement that high demand from China had driven sales to increase by five percent in the last quarter of 2020.

    Nouri noted that Piaget, which also creates watches encrusted with gems, diamonds, and jewelry, had bolstered its e-commerce presence while remaining focused on its own outlets, retail partnerships, and online selling to assist the distribution process.

    Nouri stated that in the wake of the coronavirus disease pandemic, Piaget was left with no choice but to reassess its strategies on connecting with its customer base and partners, though not impelling it to make adjustments to its product line.

    At the Watches and Wonders event, Piaget displayed timepieces, including the Limelight Gala Precious Rainbow gold model that is bedecked with colorful rainbow-hued sapphires and is priced at $106,922.99.

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  • Korean fashion house ADLV lands in Australia this May

    Korean fashion house ADLV lands in Australia this May

    The Korean clothing brand Acmé de la Vie (ADLV) opened its first stationary store in Australia in May of this year in QV Melbourne in front of a local online shop.

    ADLV co-founders Jinmo and Jaemo Goo started the streetwear business in 2017 and opened their first store in the Korean district of Gangnam. Since then, the brand has opened more than 50 stores in Asia, partnering with Disney, Pink Fong, Kakaotalk and The Simpsons.

    ADLV’s Australian director Ying Yang said the company knew streetwear was a staple of Australian fashion.

    “We love to see how consumers adapt pieces to the Australian climate. Given the circumstances and the year we have all been through, we are both proud and grateful that we can continue our growth and better serve our customers on this side of the world. “

    The brand was inspired by the French passage “acme de la vie” ;, which means “the high point of life”.

    Focusing on high-end streetwear fashions like t-shirts, sweats, hoodies, accessories, and outerwear, ADLV is known for graphics and pop culture characters like the Baby Face series.

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  • H&M marks Zalora launch with exclusive online collection

    H&M marks Zalora launch with exclusive online collection

    The partnership with H&M and  Zalora as H&M’s e-commerce partner in Southeast Asia covering four markets namely Malaysia, the Philippines, Singapore, and  Indonesia. The tie-up debuted in Indonesia in mid-March, 1 April in Malaysia, and on 14 April in Singapore. H&M and Zalora also confirmed the extension of the initial two-month collaboration in the Philippines, which began in Q4 2020 to a long-term one.

    “Following our success in the Philippines these past months, we are excited to continue strengthening our partnership with Zalora by further extending our footprint across Southeast Asia. Backed by its strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com. We see great potential for substantial future growth and Zalora will be an important part of this to cater to the evolving needs and demands of our customers, so we can shape a more sustainable future for fashion and be even more locally relevant,”  says Oldouz Mirzaie, Regional Manager of H&M South Asia and Pacific.

    “We are excited to continue working with a globally renowned fashion brand like H&M and bring their extensive range to over 400 million digital consumers in Southeast Asia. As the largest online fashion and lifestyle vertical in the region, we will leverage our deep local expertise and strong fulfillment and logistics network to support H&M as they continue their strategy of integrating offline and online retail,”  shares Zalora’s CEO, Gunjan Soni.

    On 1 April 2021 , all online shoppers in Malaysia gained access to H&M´s fashion products on Zalora across all categories of customer groups: women, men, teenagers, and children. Online shoppers can now find everything with a klick of a button for any occasion –  from the casual weekend and sporty essentials to dressy workpieces and trendy must-haves.

  • Hong Kong chain AbouThai raided over labelling breaches

    Hong Kong chain AbouThai raided over labelling breaches

    Hong Kong authorities have seized nearly 9000 Thai cleaning products suspected to have wrong labeling from a shop founded by a pro-democracy activist facing charges under the city’s contentious national security law. Customs officers on Thursday raided 25 shops belonging to the chain, AbouThai, and arrested a 33-year-old male director of the group, the government said in a statement.

    The suspect had been released on bail and further arrests had not been ruled out, it added.

    “The product information marked on the packages of the products involved failed to bear Chinese and English bilingual warnings or cautions,” it said, adding the estimated market value of the 8805 products seized was about HK$400,000 (US$51,400).

    Under Hong Kong’s Consumer Goods Safety Ordinance, warnings or cautions on products must be in both English and Chinese and are required to be “legibly and conspicuously shown on the goods”.

    Customs chiefs said the raids were carried out in connection with missing safety warnings on cleaning products, with some only having warnings or cautions in Thai, while others bore warnings or cautions in Thai and English.

    The company’s founder, Mike Lam, is among 47 democrats charged under the city’s national security law on a charge of conspiracy to commit subversion and is currently on bail.

    Crowds queued outside branches of the shop across the city on Friday to show support for Lam, with some saying they believed the raid was politically motivated.

    “I find it unreasonable that the Customs targeted AbouThai. That’s why I come here to support. I am quite touched that many people come,” said Chris, who declined to give his full name due to the sensitivity of the national security law.

    The legislation punishes what Beijing broadly defines as secessionism, subversion, terrorism and collusion with foreign forces with up to life in jail.

    Local broadcaster RTHK quoted Vincent Chan, from the customs consumer protection bureau, as saying the department condemned any “false accusation” that the raid was an “act of repression”.

    Hong Kong anti-government protesters have queued outside businesses that openly support the democracy movement since anti-government protests flared in 2019.

    The former British colony returned to Chinese rule in 1997 with a promise of safeguards for its wide-ranging autonomy. Democracy activists say authorities are chipping away at those freedoms, accusations which officials in Beijing and Hong Kong reject.

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  • Some luxury brands thriving in Korea despite pandemic

    Some luxury brands thriving in Korea despite pandemic

    Expensive luxury brands are racking up strong sales in South Korea, despite the coronavirus outbreak.

    Consumers, denied overseas travel, have resorted to spending on luxury goods instead, gaining popularity among the MZ Generation (millennials and Generation Z) in particular.

    The Financial Supervisory Service reported that Christian Dior Couture Korea Co, the South Korean branch of French luxury brand Christian Dior, generated operating profits of 104.7 billion won (US$93.6 million) last year, 2.4 times more than the previous year.

    The company reported 328.5 billion won in sales and 77.7 billion won in net income, up by 75.8 percent and 253.4 percent, respectively.

    Moncler Korea, the operator of the puffer jacket brand Moncler, generated 31.7 billion won in operating profits and 23.1 billion won in net income last year, up by 57.4 percent and 59 percent from the previous year.

    The Ministry of Trade, Industry, and Energy reported that last year’s luxury sales at major department stores jumped by more than 15 percent from the previous year.

    Out of all products sold at department stores, only products from famous foreign brands and household goods saw a rise in sales.

    There are other high-end brands, however, that failed to demonstrate better performance.

    Ferragamo Korea, the South Korean branch for the luxury shoes brand Salvatore Ferragamo, reported 4.5 billion won in operating profits last year, a drop of more than 50 percent from the previous year.

    The company generated 105.6 billion won in sales and 3.5 billion won in net income, dropping by 29.7 percent and 56.9 percent.

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  • Dolce & Gabbana opens first DG Beauty boutique in Southeast Asia

    Dolce & Gabbana opens first DG Beauty boutique in Southeast Asia

    Italian luxury brand Dolce & Gabbana has opened its first DG Beauty boutique in Southeast Asia at Ion Orchard, in Singapore.

    The 92sqm store will host a selection of fragrances, and for the first time will exclusively sell its makeup line in-store.

    Each corner of the boutique is adorned with details reflecting the brand’s “La Casa” DNA,  allowing customers to immerse themselves in Dolce & Gabbana’s aesthetic.

    According to the brand, its makeup collection will be luxurious, high-impact, and sensorial, inspired by its Italian heritage. Fragrances such as Light Blue, The One, and K by Dolce & Gabbana, will also appear alongside the brand’s latest novelties like the Fruit Collection, Dolce Rose, and Deva Cassel as the face of the fragrance collection.

    The DG Beauty boutique in Singapore will also offer the exclusive Velvet fragrance line, a collection of perfumes inspired by its designers’ vision of Sicily and the Mediterranean.

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  • Malabar to open 56 stores most sit in Asia

    Malabar to open 56 stores most sit in Asia

    In India, the expansion will span Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, Maharashtra, Delhi, West Bengal, Uttar Pradesh, Odisha, and Kerala, and globally, new outlets will open in Singapore, Malaysia, Oman, Qatar, Bahrain, and the UAE.

    In India 12 new stores are slated to open in Q1 of the fiscal in Chennai, Lucknow, Hyderabad, Mumbai, Pune, and Bengaluru, and in small towns like Eluru, Mancherial, Solapur, and Ahmednagar. Globally, new shops will open in Little India in Singapore, Kuala Lumpur and Penang in Malaysia, Ruwi, Baushar and Al Khoudh in Oman, Jeryan Jenaihat and Rawdat in Qatar, Bab al Bahrain in Bahrain, and in the UAE in Al Zahia and Muweilah in Sharjah, and Silicon Oasis and Dubai Gold Souk Dubai.

    Malabar Group Chairman, MP Ahammed, said: “In over 25 years, we have transformed from a small retail jewelry business to a global player across the verticals of gold and diamond jewelry retail, manufacturing, and multi-retail business. Transparency and customer trust have been our growth pillars and the new expansion will take us to the next level.”

    He said the new stores will offer an unparalleled customer experience in line with the Malabar Promise of incomparable quality and service assurance. The group’s goal is to be the number one jewelry retail brand in the world in terms of showroom numbers and turnover.

    Abdul Salam KP, Group Executive Director of Malabar Group, said: “In line with our social commitment, the expansion will create 1,750 new jobs. We follow industry best practices, ethical sourcing, and professional fund management.”

    “The expansion will strengthen the group’s retail footprints in territories where it has a strong presence,” said Shamlal Ahamed, Managing Director, International Operations of Malabar Gold and Diamonds.

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  • Chinese ‘limited edition’ sneaker sales soar after Xinjiang backlash

    Chinese ‘limited edition’ sneaker sales soar after Xinjiang backlash

    Prices of some Chinese limited edition sneakers soared among collectors and speculators following calls for local consumers to boycott global brands that have said they don’t source products or yarn from China’s western Xinjiang region. Nike and Adidas came under attack on Chinese social media last month over past comments.

    Some researchers and foreign lawmakers say Xinjiang authorities use coercive labor programs to meet seasonal cotton-picking needs, which China strongly denies.

    The listed price of the “All Star” version of Li-Ning Way of Wade 4 on the Dewu App – the country’s largest sneaker resale platform also known as “Poizon” – reached 48,889 yuan ($7,463) per pair, 31 times higher than the official price of 1,499 yuan, the state-owned Global Times reported on Monday.

    Anta’s Doraemon-themed casual shoes on the platform were also eight times higher than the original price of 499 yuan.

    Both offerings disappeared from Dewu, which deleted listings for numerous local shoe models after state media criticized speculation on sneaker prices and taking advantage of people’s patriotic feelings.

    “A large number of internet users choose to support domestic brands, which is normal,” said a Tuesday opinion piece on People.cn, the website of the People’s Daily, the official newspaper of China’s ruling Communist Party.

    “But some scalpers though they have caught on to a business opportunity as if they smelled blood.”

    Dewu on Tuesday said that it deleted listings of 20 kinds of sneakers made by Chinese sportswear brands including Li Ning and Anta Sports after noticing abnormal price fluctuation.

    Michael John, research and strategy manager at Shanghai-based consultancy AgencyChina, said he believes the frenzy for domestic sneaker brands will pass.

    “First, the platform Dewu continues to facilitate the exchange of limited edition Nike and Adidas sneakers,” he told Reuters on Tuesday.

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  • Shu Uemura’s first global flagship store to open this month

    Shu Uemura’s first global flagship store to open this month

    Shu Uemura will open the world’s first global flagship beauty boutique in Omotesando, Tokyo.  The new “Makeup Box” flagship store is scheduled to open on April 16, 2021.

    The store features a jet-black design inspired by the brand’s icon.  Highlights from the flagship store include gift wrapping using red, black, and white Japanese paper that is inspired by kimono and origami.  A professional cleaning brush service will be offered to the customers.  In addition, limited items such as makeup products and accessories will be available at this store.

    The lineup includes tote bags, pouches, tumblers, and vanities.  Limited edition premium eyelashes will also be on sale for a limited time as well. Shu Tokyo Makeup Box

    Open Date: Friday, April 16, 2021

    Address: 5-11-2 Jingumae, Shibuya-ku, Tokyo

    TEL : 03-3427-258

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  • H&M caught in a catch 22 as Vietnam boycott begins

    H&M caught in a catch 22 as Vietnam boycott begins

    H&M’s attempt to mend fences in China after angering consumers there with its stance against forced labor appears to have triggered another boycott next door in Vietnam.

    The Swedish fashion retailer drew Vietnam’s ire after it posted a map on its website that depicts islands in the South China Sea as Chinese territory. Vietnam has a competing claim on the islands. H&M changed the map at the request of authorities in China, according to Vietnamese media.

    Authorities in Shanghai said they summoned H&M’s local unit last week to address an issue with a map on its website, though it is unclear if this is the same map as the one angering Vietnamese citizens.

    In Vietnam, Twitter and Facebook users have been circulating images of a crossed-out map of China next to a map of Vietnam reflecting Hanoi’s claims to the islands and demanding the company apologize or have its 11 stores in the Southeast Asian country shuttered.

    The company has been attempting to win back consumers in China, where it became a lightning rod for public anger after multiple foreign brands stopped carrying items made using cotton from Xinjiang because of reports of human rights and labor abuses in the Muslim-majority region. It has been the subject of boycotts, and a number of its physical stores have been forced to close by landlords since the controversy flared up. H&M stores even disappeared from leading mapping service Baidu Maps and ride-hailing platform Didi Chuxing.

    The territorial dispute in the South China Sea is a hot-button topic in Vietnam. Hanoi has been one of, if not the most, vocal governments pushing back against Beijing’s claim to govern most of the sea, though the U.S. often calls for freedom of navigation in the region, calls which European powers have recently echoed.

    The dispute is not just a matter of government interest, either. When maps of the region are published, the Vietnamese public looks closely to see how the islands are portrayed. Backlash has followed perceived slights from an array of institutions, from the Hollywood film “Abominable” to the maps in passports issued by Beijing. Even the U.S. Embassy in Hanoi was accused of misrepresenting the territorial issue in September, when it posted on Facebook a Vietnam map with the islands, only to later delete the archipelagos.

    While the uproar in Vietnam adds to H&M’s recent headaches in Asia, the company is just one of several multinationals caught up in the Xinjiang controversy. Nike, Adidas, Burberry and others are also struggling with the balance between retaining Chinese shoppers and complying with Western laws against forced labor and other human rights violations. The U.S., Canada, the European Union and the U.K. all slapped sanctions on China in March, citing the country’s human rights violations against Uyghur Muslims.

  • Louis Vuitton launches Objets Nomades in Hong Kong

    Louis Vuitton launches Objets Nomades in Hong Kong

    Louis Vuitton has transformed Pedder Building into its own private salon, replete with their celebrated Objets Nomades collection. The occasion also marks the international launch of the brand’s latest Objet Nomade — Lanterns, intricately weaved lamps that are designed by design duo Zanellato/ Bortotto.

    The grand showcase is a labor of love by local scenographer and interior designer Nelson Chow. Set over two floors, the exhibition brought us into the world of Louis Vuitton, where existing iconic pieces are also displayed in a new light for visitors to see, touch and feel.

    Since 2012, the Louis Vuitton Objets Nomades collection has put the skills of international designers such as Atelier Oi, Atelier Biagetti, the Campana Brothers, Andre Fu, Raw Edges and Tokujin Yoshikoka to the test. Each designer must create objects of art that are rooted in Louis Vuitton’s vision of travel, embodying the brand’s design codes and savoir-faire. From hammocks to foldable stools and lounge chairs, to leather screens and sofas that can be transformed into smaller furniture pieces, the collection showcases the House’s attention to complex craftsmanship and creative innovation.

    Showing their support at the opening of the exhibition were stars such as Karena Lam, Grace Chan, Sham Yuet, Sham Yet and Stephanie Au. Other renowned guests also include Adrian Cheng, Andre Fu, Michelle Cheng, Yen Lo, Alan Lo, Esther Sham, Queenie Law and more.

    The Louis Vuitton Objets Nomades 2021 exhibition runs from now until April 8th, 2021 by private appointment.

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  • H&M slips to loss, pledges to rebuild trust in China after backlash

    H&M slips to loss, pledges to rebuild trust in China after backlash

    Swedish clothing giant H&M said on Wednesday (Mar 31) it was doing “everything” to resolve a boycott in China that was sparked by its decision to stop sourcing cotton from Xinjiang over forced labor concerns.

    H&M and other fashion brands have been under fire in China for statements voicing concern about allegations of labor violations in cotton fields in the far west region.

    Chinese celebrities and tech firms pulled partnerships with H&M, Nike, Adidas, Burberry and Calvin Klein. H&M was even erased from Chinese shopping apps.

    “We are working together with our colleagues in China to do everything we can to manage the current challenges and find a way forward,” H&M said in a statement.

    “We are dedicated to regaining the trust and confidence of our customers, colleagues, and business partners in China,” it said.

    Australian Olympians were the latest to be embroiled in the row on Wednesday as the country revealed its uniforms for the upcoming Tokyo Games.

    The Australian Olympic committee faced criticism as it rolled out ASICS-branded sportswear, with the company facing questions over its use of cotton from the Xinjiang region.

    The vice president of the Olympic committee said it had been assured that none of the cottons came from that region.

    Rights groups say more than one million Uyghurs and other mostly Muslim ethnic minorities have been held in internment camps in Xinjiang, where they have also been forced to work in factories.

    H&M makes around 6 percent of its revenue in China, which is home to nearly 10 percent of its stores.

    China had become H&M’s third-biggest market before the boycott.

    The company has not released the figures on the financial impact of the boycott or which measures it has taken in response to the controversy.

    “China is a very important market to us and our long-term commitment to the country remains strong,” H&M said, noting it has been presented in the country for more than 30 years.

    “We want to be a responsible buyer, in China and elsewhere, and are now building forward-looking strategies and actively working on next steps with regards to material sourcing.”

    The statement was issued on the sidelines of quarterly results which showed a net loss of 1.07 billion kronor ( US$123 million) in the December to February period due to the coronavirus pandemic.

    In late March, about 1,500 of the company’s 5,000 stores were temporarily closed due to coronavirus restrictions, H&M said.

    Sales, however, jumped 55 percent in March compared to the same month last year.

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  • Tumi and McLaren launch collaborative range

    Tumi and McLaren launch collaborative range

    Travel and lifestyle brand Tumi has unveiled a new luggage and travel collection designed and developed in partnership with luxury supercar maker and Formula 1 team McLaren.

    Each of the nine pieces in the capsule collection is, according to the partners, designed to simplify all aspects of travel and life on the move.

    Tumi and McLaren said their common vision of “continually pursuing higher levels of excellence” is reflected in the details and materials featured in the new range. Elements of McLaren’s supercars are included, along with the brand’s signature Papaya colourway and CX6 carbon fibre accents.

    Key travel pieces include Aero International Expandable 4 Wheel Carry-On and the Quantum Duffel. The carry-on features Tegris, a hardwearing thermoplastic composite found in race cars and a moulded fabric front panel which contrasts the hard shell.

    The supercar-influenced design is echoed throughout the collection and compression straps are modelled from the six-point racing harnesses found in McLaren race cars and track-only models, such as the limited-edition McLaren Senna GTR.

    The Tumi x McLaren range includes the Aero International Expandable 4 Wheel Carry-On, Velocity Backpack and Teron Travel Kit.

    “For me, this is the ultimate collaboration as Tumi and McLaren have an innate synergy. We are two like-minded brands who share the same values – unparalleled quality, technical innovation and design excellence. The value of this partnership, however, extends beyond the product” – Tumi Creative Director Victor Sanz

    The Velocity Backpack includes a USB port, padded laptop compartment and ‘add-a-bag’ sleeve while the Torque Sling and Lumin Utility Pouch offer hands-free options. Accessories include the Orbit Small Packing Cube, Trace Expandable Organizer, and split compartment Teron Travel Kit.

    The collection is available from 31 March on Tumi and McLaren websites, in Tumi stores and through selected McLaren retailers.

    Tumi Creative Director Victor Sanz said: “For me, this is the ultimate collaboration as Tumi and McLaren have an innate synergy.

    “We are two like-minded brands who share the same values—unparalleled quality, technical innovation and design excellence. The value of this partnership, however, extends beyond the product.

    “With a keen focus on lifestyle, we design for the betterment of the customer experience. With McLaren’s advanced technology and our top-of-the-line materials, our gear can tackle the most arduous excursions and still effortlessly translate into daily life.”

    Packing aerodynamic automotive inspiration: The Orbit Small Packing Cube is designed for quick journeys

    McLaren Automotive Design Director Rob Melville commented: “When I first met with Victor to define the collection we quickly realised that we each brought a shared creative vision for what we wanted to achieve.

    “At McLaren we focus on articulating a clear design language and materials selection which combines and leads into our car’s performance. We wanted to capture those aspects with Tumi so we have spent a great deal of time working to analyse and refine every aspect of this collection.

    “The result is something that I am incredibly proud of and that I believe will elevate the owner’s experience while serving as a reminder that, like our cars, it’s about enjoying the journey and not simply the destination.”

    McLaren Racing Chief Commercial Officer Mark Waller commented: “McLaren strives to push the boundaries of design, performance and perfection in everything it does, whether on the road or on the track. This collaboration exemplifies that spirit.

    “We are delighted to be collaborating with Tumi on this collection. We look forward to seeing our race team use it around the world as we commence the 2021 Formula 1 season.”