Category: Food

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  • Vietnam’s food processing industry an appetizing option for investors

    Vietnam’s food processing industry an appetizing option for investors

    With huge untapped potential and steady growth, Vietnam’s food processing industry promises much for foreign investors, officials say. In Ho Chi Minh City, Vietnam’s biggest city, the food processing industry grew by 8.7 percent and the beverage production sector grew by 4.6 percent in the first ten months of this year, according to the municipal trade department.

    The industry’s products are sold at 2,280 convenience stores in the city, up 507 stores over 2017, it said.

    In the past five years, Vietnam’s annual consumption of processed food and beverages has grown at an average of 9.68 percent and 6.66 percent respectively, says data compiled by the Ministry of Industry and Trade.

    In 2013-2017, the industrial production index grew by an average 6.8 percent per year for processed food and 9.7 percent for drinks, Deputy Minister of Industry and Trade Do Thang Hai said at a recent seminar in HCMC.

    The country’s annual food consumption value is estimated to make up 15 percent of its gross domestic product, he said, adding that the figure is about to grow bigger thanks to higher annual incomes and the increasing trend of consuming ready-to-eat food, especially organic ones.

    In the first nine months this year, the consumption index grew by 8 percent and 10.2 percent against the same period last year for processed food and drinks, respectively, according to the Vietnam Report Joint Stock Company, a Hanoi-based market research and business assessment firm.

    The Business Monitor International (BMI) projected earlier this year that Vietnam’s food industry will grow by 10.9 percent each year between 2015 and 2020.

    Tran Kim Oanh, director of the Investment Promotion Center for Industry under the Vietnam Trade Promotion Agency, said that in the 2010-2016 period, the number of companies operating in the sector made up two percent of the total, but their total revenue accounted for 7.3 percent, or $54 billion.

    With more than half of a population of 95 million of working age, Vietnam’s food processing industry has a lot of room to grow, said experts.

    Food and beverages currently account for the highest proportion of monthly consumer spending in Vietnam, accounting for about 35 percent of the total, she said.

    Opportunities

    Food processing is one of the industries Vietnam is giving priority to in its growth plans until 2025 with vision until 2035.

    Vu Van Chung, deputy head of the Foreign Investment Agency under the Ministry of Planning and Investment, said that so far, foreign investment in the food processing industry of Vietnam was $11.2 billion in 717 projects, excluding those formed through merger-acquisition deals.

    Most foreign investment has flowed into processing agricultural produce, seafood and producing beverages.

    The food processing industry in Vietnam is considered attractive thanks to tax preferential policies including an import tax exemption for technologies to upgrade the production chain in Vietnam.

    “Despite preferential policies for investors, Vietnam’s food processing industry has not been able to attract investments from markets that strong in this field, like Japan, the U.S., Australia and the EU,” Chung said.

    The biggest obstacle for the sector right now is that domestic material supply is unable to meet production chain demands.

    For example, domestic materials supply can only meet 25 percent of inputs for the dairy sector, and up to 90 percent of materials to make cooking oil is imported, he said.

    But deputy minister Hai was hopeful that things would improve when the free trade agreements that Vietnam has signed come into effect, opening a broader consumption market for investors in Vietnam in general and investors in the food processing industry in particular.

  • Rivalry heats up in Vietnam’s food delivery market

    Rivalry heats up in Vietnam’s food delivery market

    Last week, a sea of red filled the inside of a milk tea shop in Ho Chi Minh City instead of regular young customers usually found in such places. GoViet drivers were queuing up to purchase food ordered by customers over its online delivery app Go Food, which was running a 50-percent discount program along with free delivery within 5 kilometers.

    The very next morning, the shop was filled with green shirts of Grab drivers. Grab had launched a free delivery promotion for the first 999 cups of milk tea ordered.

    Gradually, the green shirt – red shirt war is becoming visible on the streets.

    Despite being new entrants in the online food delivery market, both Go Viet and Grab are using various measures to attract and capture customer habits. Everyday, these two tech companies spend big on promotions across a wide range of food and drinks.

    They are also recruiting stars from the entertainment industry to endorse their service.

    From the get go, Go Viet had announced a partnership with singer Son Tung M-TP, who broke the record of Asia’s most viewed music video in 24 hours last May, as the company’s brand ambassador.

    Similarly, Grab’s start-studded ads feature diva My Tam, goalkeeper Bui Tien Dung and striker Nguyen Quang Hai of the national football team.

    While having large financial and technological capabilities, both Grab and Go Viet face many challenges after entering the market later than competitors like Delivery Now by Foody, Vietnammm, and Lala, which are apps well known to many customers.

    Delivery Now offers a wider range of food on its menu than Grab and Go Viet, had has a dense network of partners from large restaurants to small pavement stalls, industry insiders say.

    Delivery Now is a product of Foody Corporation, a Vietnamese food service startup that was acquired by Singapore-based internet firm Sea LTD last year; Vietnammm.com is a subsidiary of Takeaway.com, one of the world’s largest online food ordering websites based in the Netherlands; and Lala is invested by Ho Chi Minh City-based Scommerce Group, an information technology and services firm.

    Many experts believe that the race for market share between Go Viet and Grab will resemble that of Grab and Uber when they first entered Vietnam.

    Both Grab and Go Viet are aspiring to become super apps, for which food delivery is an indispensable keystone. In addition to attracting users with incentives and advertising, the two companies are spending a lot of money on reward policies to incentive drivers and expand their network of partner restaurants.

    Grab Vietnam CEO Jerry Lim claimed GrabFood’s growth has been very impressive, with the number of its contractors increasing eight-fold in just a month of testing in Hanoi. GrabFood was released in the city early last month, after a period of testing.

    In Vietnam, Grab is reaching delivery speeds of under 25 minutes and aims for a further reduction to 20 minutes per order, the fastest in regional markets.

    Grab Food is available in both Hanoi and Ho Chi Minh City, while Go Food is only present in the latter.

    Go Viet, however, remains confident that it will meet the needs of customers, aiming to partner up with thousands more restaurants nationwide in casual dining, fast food or luxury dining.

    “Food delivery and e-wallets are promising market segments,” GO Viet CEO Nguyen Vu Duc said after a few months of competing against Grab.

    However, these delivery apps also have certain limitations. For some items on their menu, drivers have to pay up front when ordering for customers in non-partner restaurants.

    Not all drivers are happy to buy food this way as waiting is time consuming, they have to make advance payments and risk the customer not accepting delivery.

    Do Xuan Quang, deputy head of Vietnam Logistics Business Association, said Vietnam was the fastest growing e-commerce market in Southeast Asia, and along with the strong growth of the logistics industry at 15-20 percent, a similar movement in the delivery market was not surprising.

    In 5-10 years, the delivery market in Vietnam will be valued at around $10 billion, he said.

    U.K.-based market research firm EuroMonitor International values the food delivery market in Vietnam at around $33 million this year and at more than $38 million in 2020. It also puts the annual growth rate of the market at 11 percent.

  • BBQ, hotpot dining blooms in Vietnam

    BBQ, hotpot dining blooms in Vietnam

    Among non-Vietnamese cuisine channels, BBQ and hotpot are leading eating out options, and establishments offering these are growing bigger. From last year’s fourth quarter to this year’s third quarter, these two segments have posted the strongest growth in terms of diners’ visits – 46 percent for BBQ and 37 percent for hotpot, according to data compiled by HCMC-based market research firm Decision Lab.

    In terms of international cuisines, Japanese food and other Asian food grew the strongest in terms of diners’ visits – 49 percent and 23 percent respectively.

    The firm tracked all food and drink consumed out of home on a daily basis with an annual sample size of 15,000 completed interviews, and respondents were Vietnamese consumers aged above 15, who also reported on consumption by children (under 15 years) present when eating out.

    According to the survey, which covered the out-of-home eating and drinking market in Hanoi, Ho Chi Minh City and Da Nang, Vietnam’s three biggest cities since April 2016, the drivers of consumer choice for these cuisines may differ, but all hint at Vietnamese’s underlying expectations toward a dining destination.

    They choose BBQ places for celebration, quality of food and friendly service, and prefer hotpots because it is good for socializing, is suitable for celebrating special occasions, and provides a clean environment.

    Such customer preference has helped these service providers to register robust growth.

    For Vietnamese dining out in big cities, especially Hanoi and HCMC, Kichi-kichi, Gogihouse, SumoBBQ, ThaiExpress, Seoul Garden, KingBBQ and Hotpot Story are no strange names.

    Run by two Vietnamese operators Golden Gate Restaurant Group and Red Sun ITI Corporation, these are among most popular grill and hotpot restaurant brands in the country.

    Le Vu Minh, vice president of franchising, research and development and international relations for Redsun ITI said back in September that the company has maintained annual growth rates between 40 and 60 percent since 2015.

    The company increased its charter capital to VND150 billion ($6.6 million) from VND70 billion ($3.1 million) early this year.

    Redsun aims at setting up 400 restaurants in the next three years, half of them franchisees.

    Golden Gate’s revenues hit topped VND3.3 trillion ($142 million) last year, up 30 percent over 2016 and seven times that of 2013.

    Its pre-tax profit stayed at over VND250 billion ($10.75 million), while the company has a charter capital of VND64 billion ($2.73 million) last year.

    This year, it has targeted VND4.4 trillion ($190 billion) in revenue and VND326 billion ($13.93 million) in pre-tax profits and raising the number of outlets from 227 to 316.

    Vietnamese spend more than a third of their income on food and beverages, topping education and utilities, according to market research firm Vietnam Report.

  • Niche market of coffee lover in Korea

    Niche market of coffee lover in Korea

    South Korea’s cafe market is notoriously crowded pushing some large players to the brink and suffering from price attacks from convenience store operators. Yet niche is still a nice place to be, judging by the experiences of a small Seoul startup.

    Two young entrepreneurs have shared their vision of launching a coffee franchise called That Coffee Roasters.

    Co-CEOs Chin Kyo-hwa and Lee Chang-hoon reported that redecorating their first coffee shop to appeal more to female customers was key to their initial success.

    According to Chin, low early revenues escalated after the change.

    “It took more than three years for our coffee shop to gain popularity,” he said. “The store’s monthly sales more than doubled in the past two months on the back of word-of-mouth online and the new interior design.

    “The store is tiny and small, but we hope to launch at least three more stores in less than five years in Seoul.”

    Chin and Lee also run a roastery factory in Guro, Seoul for direct sale to clients. While the business currently serves a small client base, the pair are already planning to expand operations as the company gains more traction.

  • Taco Bell to open store in Bangkok

    Taco Bell to open store in Bangkok

    Taco Bell Thailand is scheduled to launch in Bangkok early next year. Thoresen Thai Agencies, which also holds the Thailand franchise for Taco Bell’s sister brand Pizza Hut, is planning to open the restaurant in Mercury Ville mall on the BTS Chidlom stop. The firm has already begun scouting for employees for the outlet.

    Taco Bell’s International president Liz Williams is leading the franchise on a broad expansion campaign, with progress currently being made in India, Brazil, and Spain among others where the brand has strong franchisees.

    Thoresen Thai’s CEO Chalermchai Mahagitsiri said that Taco Bell Thailand should do well in the territory as “the strong flavours meet the palate of Asian people.”

    Taco Bell’s owner Yum Brands operates around 7000 restaurants worldwide, predominantly based in the US, bringing in US$10 billion sales per year.

  • Chai Point to open 20 more outlets by FY 2019

    Chai Point to open 20 more outlets by FY 2019

    Tea, which conquers 70 percent of the non-alcoholic beverage market in India, is unofficially the national beverage of the country. Tea lovers never shy away from enjoying a hot cuppa, be it any season or any time of the day. Even the social and emotional lives of Indians are linked with tea. In an effort to brew never-ending excitement around tea, Amuleek Singh Bijral took a plunge into the tea business around eight years ago and since then there has been no looking back.

    Talking about the retail mapping of the brand, Bijral says, “We are into an Omnichannel business and have close to 106 stores. Apart from this, we also have about 2,000 plus milk-based dispensers – boxC – installed at corporate houses and our own line of packaged
    products.”

    “Going forward, we want to build a globally relevant tea platform and we are doing this with the help of our cloud-based platform – SHARK, which allows us to manage all our channels in a comprehensive fashion, connects to a common supply chain and allows us to serve customers their various demands and ensures to offer similar customer experience across all the channels,” he states.

    Initial Challenges

    According to Bijral, the initial challenges were to find the prime real estate locations as builders and landlords were not convinced about why such a concept would succeed when tea is available in every nook and corner of the city.

    “However, this notion has now changed over a period of time and the credit goes to customers who have become hygiene conscious and no longer enjoy having their tea on the roadside.”

    Marketing Strategy

    The beverage-centric brand, which gets 25-30 percent contribution towards its revenue from food, has never felt the need to do aggressive ATL spends as stores are their core brand platform.

    According to Bijral, all the brand’s spends are BTL-centric and that is the strategy Chai Point will continue to evolve and adopt.

    “Apart from this, we are very aggressive on digital awareness as our audience is digitally-savvy. We are centred around white-collared corporates and that is an area where our spends can be categorised as ATL and are likely to get more sophisticated and aggressive over time,” he explains.

    Technology Rules

    Bijral, who hails from a technology background, believes technology is an important part of the business. The tea lover has amalgamated technology with tea to provide a frictionless experience to customers.

    Explaining this further, Bijral states, “When customers enter the store, they do not want to stand in the queue, they do not want to punch in numbers to give their loyalty code, they do not want to carry loyalty cards in their wallet, but they want to be served at the earliest possible, so how will the brand solve all these problems? The answer to this problem is facial recognition.”

    “We have successfully piloted facial recognition across five stores and now we are at a stage where we are confident enough of rolling it out across other stores,”says Bijral.

    Even the loyalty program of the brand – PrioriTea – bets big on technology by combining facial recognition with Artificial Intelligence to offer enhanced experience to customers.

    Future Plans

    Singh explains, “ There is an immense opportunity in the tea business. Iced Tea which is a huge market abroad has not even opened up in India.”

    The brand is planning to open 20 more outlets in the next three to four months. As of now, all the outlets are company-owned and company-operated and going further, Chai Point will continue with the same operating model.

    “The brand is still at a relatively nascent stage and we believe that we need to have our own store to cement the system, processes and more importantly aggressively redefine and improve customer experience,” asserts Bijral.

    “Stores remain core to our brand. Delivery and boxC are faster-growing segments, which support the store format,” he adds.

    At present, stores and delivery from stores contribute 56 percent to the total revenue, 4 percent comes from packaged food business and the remaining 40 percent from BoxC business.

    “We have been operating profitable for last six years. We are aiming to be EBITDA level 100 percent profitable by this fiscal-end, covering all the expenses that we have taken towards our Omnichannel growth,” reveals Bijral.

    On a run rate basis, the brand is targeting Rs 200 crore by the end of fiscal.

  • Plum food delivery to cut entire staff

    Plum food delivery to cut entire staff

    Food delivery startup Plum has laid off its entire staff, casting doubt on its continued operations in Singapore and its home market of Hong Kong. According to a report, Plum co-founder Desmond Clinton Cheung, who is also the company’s GM, said full-time contracts for all 110 workers, including his own, had been terminated. The company is creating a new structure which would give staff who wish to remain with the company an equity ownership.

    “In the past, they were salaried staff and they would become shareholders,” he said.

    Plum was founded in Hong Kong a year ago and Cheung said it may have grown “a bit fast”.

    Efforts to reduce losses, including laying off 40 staff several months ago, had not worked and Cheung said he believed the new company structure offered an opportunity for the company to continue trading on a more sustainable basis.

  • Brewhouse Ice Tea secures US$ 2 mn loan

    Brewhouse Ice Tea secures US$ 2 mn loan

    Bottled ice tea brand Brewhouse Ice Tea Monday said it has secured US$ 2 million loan from Singapore-based FMCG firm Food Empire Group to expand its footprint and product offerings. Food Empire Group had previously invested US$ 6,00,000 in Positive Food Ventures in November 2017. Positive Food Venture Pvt Ltd, maker of bottled ice tea brand Brewhouse, has secured a loan of US$ 2 million from Food Empire Holdings, the company said in a statement.

    “Currently, we are present at over 2,000 points of sale in major cities and are expanding our operation pan India. We plan to invest the loan amount from Food Empire Group towards expanding our reach to 10,000 points of sale in 2020 and to introduce newer and interesting variants,” Siddharth Jain, Founder, Brewhouse Ice Tea said.

    The brand started operations in Delhi in May 2017 and at present has presence in over 10 cities, including Delhi, Chennai, Bangalore, Mumbai, Pune, Kolkata, Hyderabad, Jaipur, Chandigarh, Lucknow and are retailing with over 300 restaurant and cafe partners.

  • Casa Perú Opens Its Doors In Beijing Mall

    Casa Perú Opens Its Doors In Beijing Mall

    The Peruvian Ministry of Foreign Commerce venture House of Peru has opened a store in Beijing. The outlet, which opened in Shimao Gongsan Plaza, Sanlitun, serves as a promotional platform for products from the South American nation as well as to popularise tourism in the region among consumers in China.

    Local store representative Huang Zhaohui commented that Peru is well-known for its alpaca wool clothing. The warm, light material has been promoted globally by Peru since establishing the Alpaca label in 2014.

    At the opening ceremony, Huang Zhaohui was awarded the title of “Peru-china Friendship Envoy” by the foreign trade and tourism minister of Peru to honour her contribution to the trade and exchanges between both countries.

    The store also retails food, coffee and Pisco wine.

  • Uber Eats appoints Alia Bhatt as India brand ambassador

    Uber Eats appoints Alia Bhatt as India brand ambassador

    Uber Eats, the food delivery arm of ride-hailing major Uber, Thursday said it has appointed actor Alia Bhatt as its brand ambassador in India. India is the first country for Uber Eats globally where the company has appointed a brand ambassador, Uber Eats said in a statement.

    “Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality. “She is known for her unique style and agility as an actor – the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India,” Bhavik Rathod, India and South Asia Head, Uber Eats said.

    Uber Eats was launched in India in May 2017. The food delivery service is available across 37 cities compared to 31 cities where the American company operates its rides business. Uber Eats started in 2014 as a small delivery pilot in Los Angeles and was launched as a separate application in Toronto in December 2015. It is now available as a stand-alone app in over 350 cities globally.

    The US-based company has been aggressively investing in its Uber Eats business globally. Earlier this month, Uber said gross bookings from Uber Eats grew more than 150 percent in September quarter to US$ 2.1 billion (excluding Southeast Asia and Russia) over the year-ago period.

  • Tealive makes debut with opening first store in China

    Tealive makes debut with opening first store in China

    Malaysian bubble-tea brand Tealive has launched the first of 500 stores planned for China. Located inside SML Center in Shanghai’s Huangpu district, the store attracted long queues on the opening day. “With China being the world’s largest tea market and the fourth overseas market for Tealive, we decided to create a specific menu for China to showcase Southeast Asian ingredients including durian, cempedak, gula melaka, Bentong ginger and Sabah-origin tea,” said Tealive’s parent company Loob CEO Bryan Loo.

    “More outlets will be opened in Shanghai and we plan to have 20 outlets in China by June next year,” he added.

    Loob had entered into a joint venture with two Chinese companies, Zhejiang Boduo International Trade and Shanghai Panfei International Trade to open 500 stores in China within three years.

    After the dispute with Chatime, Tealive has expanded to overseas markets. It entered Vietnam last October, and now has six stores in the country, with two more planned by the end of this year.

    The brand also expanded into Australia in July, with its first store opening in Melbourne.

    In India, Loob has appointed a master franchisee with the target of opening 200 outlets within five years.

  • Sydney to be home for Lindt’s  first “premium chocolate” store

    Sydney to be home for Lindt’s first “premium chocolate” store

    Swiss chocolatier Lindt is ramping up its Australia retail expansion with the opening of its latest chocolate boutique in Sydney. Located in Sydney’s Macquarie shopping mall, the new boutique-style shop is filled with Lindt’s complete luxury chocolate range. However, with five stores already operating in the city, the new location is the first of its kind to offer a more “premium chocolate shopping experience”.

    The premium aspect includes an exclusive range featuring a new Gourmet Selection, which comes in seven flavours of premium roasted nuts and fruit coated in Lindt Chocolate.

    Likewise, the new shop offers a selection of specialty-crafted chocolate slabs with gourmet ingredients and a wide variety of Lindt’s signature pralines.

    Inside, Australian shoppers are encouraged to browse from the gift boxes on offer, which vary across three different sizes, before filling each with an assortment of Lindor balls and other Lindt chocolates, creating a quasi ‘Pick and Mix’ concoction, so each purchase can be custom made.

    There is also a Lindt Chocolate Bar, which offers a range of takeaway hot and cold drinks made with pure Lindt chocolate.

    “It is a great addition to our NSW Lindt Chocolate Shop locations and we know the shoppers at Macquarie Centre will enjoy indulging in the exclusive gourmet ranges on offer,” CEO Lindt Australia Stephen Loane told local media.

    The boutique store is surrounded by close to 400 international and national retailers to be shopped at Sydney’s Macquarie Centre, located in Sydney’s northern suburb of North Ryde.

    Lindt’s expansion comes at a time when rival chocolate retailer and café Max Brenner and its Australian arm has filed for bankruptcy.

    Max Brenner Australia, which was started in 1999 and is owned by Tom and Lilly Haikin, appointed voluntary administrators in early October citing rising costs and sluggish retail trade.

    On October 8, administrators McGrathNicol closed 20 of Max Brenner’s 37 stores.

  • Indian rice rates gain for third week; markets eye Philippine order

    Indian rice rates gain for third week; markets eye Philippine order

    Rice export prices rose for a third straight week in India while an Philippine order did little to infuse activity in Thailand and Vietnam. India’s 5 percent broken parboiled variety was quoted around $367-$375 per tonne this week, from $363-$371 the last week. The top exporter’s rupee currency rose to its highest level in more than two months, trimming exporters’ margins.

    “Paddy rice prices have jumped in Chhattisgarh and other neighbouring states and accordingly export prices are going up,” said an exporter based in Kakinada in the southern state of Andhra Pradesh.

    In July, the government raised prices paid to local farmers for common grade paddy rice by 13 percent from a year earlier to 1,750 rupees per 100 kg for the new season crop.

    Meanwhile, neighbouring Bangladesh will procure 600,000 tons of rice at 36 taka ($0.40) per kg from local farmers in the current harvesting season to boost reserves, a food ministry official said.

    In Vietnam, rates for 5 percent broken rice fell to about $410 a ton from $415-$420 last week.

    “Though prices are lower, trade remains very quiet as domestic supplies are empty. Prices will fall further in the coming weeks, closer to the levels offered by Thailand and India,” a trader based in Ho Chi Minh City said.

    “The Tan Long Group offered 118,000 tonnes in a Philippines import tender for 500,000 tons earlier this week, but the firm hasn’t been seen buying rice from the local market, and it’s not clear where its source will be.”

    The Philippines is on a rice-buying spree this year in a bid to tame prices that surged as stocks at government warehouses nearly ran out.

    Singapore-based commodity trader Olam International offered to supply the Philippines with 210,000 tons and Vietnam’s Tan Long Group Joint Stock Co offered 118,000 tons.

    Traders said the Vietnamese market will remain quiet until early next year when supplies of the winter-spring crop become available.

    Meanwhile in Thailand, benchmark 5 percent broken rice prices were quoted at $382-$395 per ton, free on board (FOB) Bangkok, narrowed from $380-$398 last week.

    Thailand will only supply part of the Philippines deal so there has been no immediate impact yet, but there is a chance that domestic price could rise later this week because of it, a Bangkok-based rice trader said.

  • Jumbo Seafood sales boosted by Thailand, China

    Jumbo Seafood sales boosted by Thailand, China

    Singapore-headquartered multi-dining concept food and beverage operator Jumbo Seafood has opened its first franchised seafood restaurant in Bangkok. The 9500sqft venue is the group’s fifth franchised location worldwide, with other outlets established in Fuzhou, Ho Chi Minh City, Taipei and Taichung. There are now 16 Jumbo seafood restaurants across Asia. The new Bangkok restaurant is operated by C J Seafood Co under a 10 year term at the IconSiam mega-development complex.

    Jumbo’s CEO and executive director Ang Kiam Meng said: “Having a presence in Bangkok allows us to bring our signature Singapore heritage cuisine to yet another Asian destination.”

    Jumbo released its unaudited end-of-year financial report at the end of September, showing an increase in revenue by 5.5 per cent compared to last year’s results. Revenue from operations in Singapore increased by SG$2.1 million (US$1.53 million) over the period, a figure dwarfed by the group’s $5.8 million ($4.2 million) increase out of Mainland China.

    Jumbo’s reported gross profit hit $96 million ($69.9 million) this financial year, up 4.4 per cent from $91.9 million ($66.9 million) in last year. Profit attributable to owners of the company, however, decreased by 23.8 per cent ($3.5 million/$2.55 million) to $11 million ($8 million) this year.

  • Food firms hope to feast on snack sales in Vietnam

    Food firms hope to feast on snack sales in Vietnam

    Vietnamese companies are hoping to make big bucks selling popular foods like fried chicken and crispy pork skin. Nguyen Ngoc An, general director of Vietnam Livestock Industry Company (Vissan), sees great potential in the snacks market. He is not referring to potato chips, but to fresh food made with chicken and pork.

    “Deep-fried pork skin, seaweed dried chicken and pha lau (pork meat and offal braised in a spiced stock) are favorite dishes among young people,” he said.

    “Such snacks will be a good source of revenue for the company in the near future.”

    Already in the market, Saigon Food JSC has released more than 10 fresh snack products, including rice paper pancakes, corn fried shrimps, and tamarind fried balut eggs, which are selling very well.

    Le Thi Thanh Lam, deputy general director of Saigon Food, said that the company’s products are sold at 7-Eleven convenience stores in Ho Chi Minh City.

    “In the near future, we will be exploring new product lines that fit the tastes of consumers to expand the snacks segment,” she said.

    A leading producer of poultry eggs, Ba Huan JSC has also latched on to this trend, launching a group of snack products including spicy chicken legs, skewers, sausages, and omega 3 flan.

    Pham Thanh Hung, deputy general director of the company, said these snacks are new to the market, but sales are quite high. Most of the products are sold in supermarkets or convenience stores. Spicy chicken legs are most liked, he said.

    Vinh Dat Food JSC, which introduced fresh snacks into the market before any of the above companies, said that initially, processed egg products such as balut egg stew, preserved black eggs and braised eggs saw slow consumption.

    But by 2017, explosive growth of this segment forced the company to invest in more production facilities to meet demand. In the coming months, the company will develop more soft-boiled egg products and wholesale various types of braised eggs to restaurants.

    The latest survey carried out by market research firm Decision La shows that on average Vietnamese youth spends VND13 trillion ($556.53 million) on snacks every month.

    And according to statistics by London-based market research firm Euromonitor, by the end of 2016, Vietnam had about 149,000 food kiosks on the streets, including mobile vans or fixed in front of houses, which earn about VND46.9 trillion ($2.01 billion) per year.