Category: Food

Retail News Asia is committed to providing both local and global retailers with the latest Food and Food & Beverage news throughout the Asian market. This on a daily base.

  • Patisserie Janice Wong opens in Changi, Singapore

    Patisserie Janice Wong opens in Changi, Singapore

    Singaporean pastry chef Janice Wong has opened her first airport store, at Changi Terminal 3.

    Janice Wong concession at T3 1

    Janice Wong concession at T3 5

    The concession allows international travellers to purchase a selection of Janice Wong’s signature products alongside special-edition chocolate bars, available in three artisanal flavours, ruby chocolate, sea salt and palm sugar.

    Janice Wong concession at T3 3

    Janice Wong concession at T3 2

    Other products include Janice Wong’s chocolate crayon box set, chocolate paint jar set, signature tea, chocolate boxes, bon bons, single-origin chocolate bars, cookies and lollipops.

  • Wendy’s Malaysia Closing Down

    Wendy’s Malaysia Closing Down

    A series of Wendy’s restaurant closures have prompted rumours that the brand is shutting down in Malaysia for good.

    While no formal announcement has been made of the brand’s apparent withdrawal from the territory, social media posts documenting vacated Wendy’s Malaysia premises have been circulating since venues began disappearing last year.

    Online users have speculated that Wendy’s Malaysia franchisor Berjaya Burger has decided not to renew its agreement with the international fast food chain. The Wendy’s Malaysia Instagram account has also been shut down, and the firm’s last Facebook post was in early January this year.

    A 2016 article announcing the planned expansion of Wendy’s in Malaysia has been held up as a relic of better times for the global brand.

    At last count, just one branch in Kuala Lumpur – at Berjaya Times Square – and two in Penang were still operating.

  • Domino’s Pizza Bangladesh opens first Restaurant

    Domino’s Pizza Bangladesh opens first Restaurant

    Domino’s Pizza Bangladesh has opened its first store, in the capital city, Dhaka.

    The store features a new ‘pizza theatre’ design with in-house seating offering a front-row view of pizza-making.

    More stores  are planned later this year.

    Domino’s Bangladesh is operated by master franchisee Jubilant FoodWorks and its local operator Golden Harvest.

    “We are excited to launch the first Domino’s restaurant in Dhaka and look forward to offering a menu that keeps the needs and preferences of local customers in mind, while also offering the best of the brand’s international menu,” said Pratik Pota, Jubilant FoodWorks CEO and director.

    Pota said the brand will also launch an ordering app that will help “redefine the pizza-ordering experience” for consumers in Bangladesh.

    “We are confident that Domino’s is going to be one of the most-loved pizza brands in Bangladesh,” said Rajeeb Samdani, MD at Golden Harvest Group.

    “The open-kitchen design will be innovative in this market and will show our commitment to food safety and quality standards.”

    Founded in 1960, Domino’s now operates in more than 85 markets worldwide, with more than half of its global retail sales coming from international stores.

  • Habitat by Honestbee expands choices

    Habitat by Honestbee expands choices

    Habitat by Honestbee has added two new outlets to its 15 existing eateries.

    The first, Hama Hama, is a seafood bar with Asian-centric small plates and a seasonal sharing menu, with oysters at its core.

    The second new offer is B Bar, located near the liquor aisle and serving classic drinks along with cocktails featuring local and Asian flavours. Mocktails are also available.

    Honestbee, the online grocery-delivery service, opened its 60,000sqft Habitat last November.  The full-scale supermarket hosts more than 20,000 Asian and global foods and ingredients as well as daily essentials, which can be purchased both online and offline.

  • Jollibee Malaysia makes debut

    Jollibee Malaysia makes debut

    Jollibee Malaysia has opened its first outlet – in the beachside city of Kota Kinabalu. CEO Ernesto Tanmantiong said opening in Malaysia marked a new chapter for the group.

    “We invite Malaysians to come and see for themselves why people line up for hours.”

    Jollibee Foods head of international business, Dennis Flores, said Jollibee is beloved throughout Asia, because it appeals to diverse tastes and cultures.

    “This has propelled us to become the fastest-growing Asian restaurant company, and we are thankful for the overwhelming support. It drives us to do better for our customers, and to continue to serve delicious food with our signature warm service.”

    The Jollibee Malaysia opening follows the brand’s recent expansion into London and Manhattan as its rapidly expands its global store network to surpass 4300.

    After making its debut in the capital of Sabah, Jollibee Malaysia plans further outlets in major cities across the country.

  • The Alley Singapore to open two more outlet stores

    The Alley Singapore to open two more outlet stores

    Taiwanese bubble tea chain The Alley Singapore is opening two outlets in mid-April.

    The first of a new global concept called The Alley Luxe is set to open in Cineleisure. The concept carries what the brand describes as its finest collection of beverages on a curated menu distinctive to Singapore.

    The outlet will offer European baked treats such as croissants, ‘cruffins’ and Kouign-amann. Customers can opt for take-away, or dine-in while enjoying a view over Orchard Road.

    The Alley Luxe

     

    The second outlet will be launched in Jewel Changi Airport about the same time.

    Having opened its first outlet in 2013, The Alley now has more than 300 stores around the world.

  • PopSquare pops up at Mong Kok

    PopSquare pops up at Mong Kok

    AI pop-up store platform PopSquare is now installed at TOP Mall in Mong Kok.

    The kiosk, which stocks a variety of fashionable and designer international products targeted at young adults and couples, uses big data and AI technology to collect customer responses to products on sale.

    The Mong Kok PopSquare kiosk features a new interactive game – “Grab Grab Fun” – via the kiosk’s touch screen. The game serves to draw customer attention and increase engagement while building a customer database for future marketing and product pre-launch testing initiatives.

    PopSquare rotates at different locations from time to time to extend its reach to potential consumers.

  • 200 Mr Bean stores Set To Open for Vietnam

    200 Mr Bean stores Set To Open for Vietnam

    Soy-milk retailer Mr Bean has entered into a franchise agreement with EGroup to launch 200 stores in Vietnam.

    Mr Bean VN

    The stores will be rolled out gradually over the next decade, following the first five locations in Hanoi and Ho Chi Minh City, which opened yesterday.

    Mr Bean VN 1

    “Markets overseas are bigger than Singapore and chuan zong jie dai (carrying on the family line) has always been my dream,” said founder and CEO Loh Jwee Poh.

    Mr Bean VN 2

    “What sets [Mr Bean] apart is the fact that [Loh] works with contract farmers in North America to ensure a consistent supply of non-genetically modified soybeans used for their products,” said EGroup’s president and founder Nguyen Ngoc Thuy.

    Poh has taken the brand to several overseas locations. Only Japan, South Korea and Singapore have met with success. He launched Mr Bean as a hawker stall in Singapore’s Chinatown in 1995.

  • DFS Celebrates Eighth Prestigious Masters of Wines and Spirits in Singapore

    DFS Celebrates Eighth Prestigious Masters of Wines and Spirits in Singapore

    DFS Group (DFS), the world’s leading luxury travel retailer in partnership with Changi Airport Group (CAG) hosted its eighth annual edition of the prestigious Masters of Wines and Spirits in Singapore on Saturday, March 23 and Sunday, March 24. The highly-anticipated event showcased a curated collection of 140 of the rarest and finest whiskies, wines, Cognacs and Champagne from around the world.

    The 2019 edition of Masters of Wines and Spirits was hosted at Singapore’s state-of-the-art complex, Infinite Studios. The event brought together over 1,000 local and international guests to celebrate DFS’ global travel retail leadership and innovation and their relationships with some of the world’s top wine and spirit houses. Guests were invited on an immersive and interactive journey to discover each of the brands through engaging video art installations and digital projections and an exploration of a wide variety of unique tasting experiences.

    This year’s edition of Masters of Wines and Spirits explored the theme of “Masters at Work” – an homage to those who have acquired complete knowledge or skill in a subject, technique or artform and whose passionate commitment to their task continues to raise the bar for all others in the field. During the weekend, DFS celebrated six masters across a spectrum of backgrounds including Brooke Supernaw of DFS as Master of Curation, Ewan Gunn of Diageo as Master of Whisky, Sarah Burgess of The Macallan as Master of Malt, Fabrice Papin of Château Lafite Rothschild as Master of Wine, Hidetsugu Ueno of Bar High Five as Master of Cocktails, and DJ Arthur Bray as Master of Music.

    The event also featured four exceptional masterclasses to inspire and delight guests. Masters of Malt hosted by Sarah Burgess, Whisky Maker at The Macallan, saw guests taste premium and exclusive products such the Macallan Enigma and Macallan M Decanter. Masters of Wine hosted by Fabrice Papin, International Brand Ambassador of Château Lafite Rothschild took guests through a full-range tasting of eight different Domaines Barons de Rothschild Châteaux wines. Masters of Blending hosted by Ewan Gunn, Global Whisky Master at Diageo, saw guests taste Coal Ila 35 year-old, Port Ellen 39 year-old and Johnnie Walker Blue Ghost and Rare.  Masters of Cocktails presented by Japanese mixologist and Spirited Awards World’s Best Bartender in 2016, Hidetsugu Ueno, took guests on a journey through the Japanese craft of spirits and a cocktail making session featuring whisky, sake and gin.

    “This year’s Masters of Wines and Spirits once again showcases the extensive expertise of DFS’ merchant team in curating a world-class, bespoke collection and bringing together the world’s most sought-after wines and spirits and their brand ambassadors,” said Brooke Supernaw, DFS Group’s Senior Vice President Wines, Spirits, Tobacco, Food and Gifts. “Our ability to present such an unrivalled and illustrious assortment of highly collectable and exclusive products would not be possible without the longstanding partners and relationships we hold dear.”

    “Changi Airport is honored to host the latest annual edition of the Masters of Wines and Spirits here in Singapore. Through our long-term partnership with DFS, we strive to delight our passengers with unique experiences and look forward to showcasing another outstanding and rare collection that can only be found at Changi,” said Teo Chew Hoon, Group Senior Vice President for Airside Concessions, Changi Airport Group.

    The 140-piece strong curation – featuring collectable items such as the oldest whisky ever released by The Macallan family, The Macallan 72 Year Old in Lalique – The Genesis Decanter; a set of three extremely rare vintages, The Château Lafite Rothschild Double Magnum Collection; and one of 1,500 bottles produced from the owner’s original stocks – Port Ellen’s 39 Year Old. The collection will also be showcased and celebrated at Changi Airport through a series of activations at Terminals 2 and 3 until the end of April.

    DFS’ Masters of Wines and Spirits 2019 Collection

    More than 80 Cognacs and Whiskies make up this year’s collection and include The Dalmore Constellation Vintage 1973 Drinking Cabinet, a very special bespoke and handcrafted cabinet commissioned by Richard Paterson, containing The Constellation Vintage 1973 (cask no.10). The Bunnahabhain 39 Year Old Spanish Octave Finish, an exclusive limited edition piece that forms part of the new Bunnahabhain Element Series which is crafted around the importance of various elements impacting on the character of each Bunnahabhain whisky, and the DFS Exclusive, Caol Ila 35 Year Old boasting a fine freshness, cleanliness and precision for its age.

    The Glenfiddich 45 Year Old, an exclusive blend for DFS Masters of Wines and Spirits, honors a whisky-making tradition dating back to 1887 and is a true reflection of the passion and innovative spirit passed down through all five generations of the Grant family. Possibly the last ever cask of Karuizawa Single Malt to be bottled in Japan is the Karuizawa Single Cask 1995. Port Ellen 39 Year Old is an elegant complex 39 year old Single Malt Whisky, unlocked from the heart of Port Ellen and is expertly married from a selection of ex-Bourbon and ex-Sherry refill casks.

    Macallan presents The Macallan 72 Year Old In Lalique – The Genesis Decanter, the oldest whisky ever released by the Macallan family in commemoration of the opening of its new Distillery and Visitor Experience. Presented in a bespoke limited-edition crystal decanter handcrafted by Lalique, this exceptional whisky celebrates the collaboration of masters from across the fields of whisky, crystal, architecture, construction and craftsmanship. Also from the Macallan family comes The Macallan Fine & Rare Decades Collection. Created exclusively for DFS, the collection features five Fine & Rare vintages from 1938, 1947, 1954, 1965, 1976, each drawn from a single unique cask, denoting key historical events for the year.

    From the world of wine, DFS presents more than 60 collections including The Château Lafite Rothschild Double Magnum Collection, a rare opportunity to collect three of the great vintages produced by the estate in big formats and The Château Mouton Rothschild Magnum Collection, a unique six-vintage magnum set of exceptional vintages from 1988 to 2009.

    The Penfolds 2015 Bin 707 Cabernet Sauvignon Imperial is one of the world’s most iconic Cabernet Sauvignons and a true representation of the Penfolds ‘House Style’ and has shown its ability to age with grace and finesse since the first vintage in 1964. All great wines begin with a great site, and the Continuum Tim Mondavi Library Vertical Selection is a unique collection offering an opportunity to enjoy a vertical flight of Continuum vintages from 2010 through 2015.

    Giving reason to celebrate is the Rare Le Secret Magnum Vintage 1997 With Emerald, Ruby, Sapphire. Inspired by the muse of both Maisons, Marie- Antoinette, Queen of France, Rare Le Secret  High Jewellery is royally embellished with a one- carat precious stone, interwoven golden bands set with 510 diamonds. Presented in a majestic box, this spectacular edition has been for more than 20 years in the cellar of Régis  Camus,  Rare  Champagne’s Cellar Master.

    DFS Masters of Wines and Spirits is part of the DFS Masters Series, a signature program of exhibitions around the world. The Masters Series is a showcase of the pinnacle of DFS’ leadership and innovation in curating and creating exceptional experiences across its five pillars of luxury: Wines and Spirits, Beauty and Fragrances, Watches and Jewelry, Fashion and Accessories, and Food and Gifts.

    The full 2019 Masters of Wines and Spirits Collection will be available for purchase at Singapore’s Changi Airport from March 25. A smaller, curated collection will be available later in year at T Galleria by DFS in Hong Kong and Macau.

  • Tealive parent Loob Holding eyes on IPO

    Tealive parent Loob Holding eyes on IPO

    Tealive parent Loob Holding, is planning an IPO to fund ‘aggressive expansion’. The company is looking to open 1000 Tealive stores in 15 countries by the end of next year.

    Along with another 150 new outlets in India by 2024.

    China is still its focus market, with 500 more outlets to come after first outlet opened last November.

    Tealive has more than 200 outlets in its home market, seven in Vietnam, two in China, and one in Australia. About one third of these are operated by franchisees.

    Loob Holding CEO Bryan Loo said the company is building relationships with potential business partners in Japan, Indonesia, Myanmar, Mongolia, and the UAE, while Singapore is also in its expansion plan.

    Apart from Tealive, Loob also runs F&B franchises in Malaysia, including Gindaco, Croissant Taiyaki, Define:food, Define:burgers and Ko Ko Kai.

  • Industry leaders at Café Asia, Singapore’s largest coffee and tea show welcome the inaugural Restaurant Asia 2019

    Industry leaders at Café Asia, Singapore’s largest coffee and tea show welcome the inaugural Restaurant Asia 2019

    This morning, business leaders and key players from the coffee, tea and bakery industries gathered at the official opening ceremony of the 7th Café Asia 2019, the 7th International Coffee & Tea (ICT) Industry Expo, and the 6th Sweets & Bakes Asiashows at Marina Bay Sands Singapore Expo & Convention Centre. This year, the three shows are held concurrently with the inauguralRestaurant Asia 2019 (RA 2019).

    The official opening ceremony was graced by Guest-of-Honour, Mr Chee Hong Tat, Senior Minister of State, Ministry of Trade and Industry & Ministry of Education.

    Together, the four exhibitions form a dedicated platform to host some 250 exhibitors from 28 countries, who are here to meet the needs of cafes and restaurants all over ASEAN and beyond. The one-stop convenient sourcing hub for the coffee, tea, pastry and the F&B industries is organised to foster new collaborations, explore opportunities, and to present the latest trends and developments to trade professionals and members of the public. Spanning a gross exhibition area of 7,000 square metres, the shows are expected to attract over 10,000 restaurateurs, baristas, café and coffee purveyors, coffee roasters, tea and baking ingredients suppliers, equipment distributors, and members of the public over the next three days.

    Restaurant Asia 2019 presents a dedicated showcase of the latest in cutting-edge restaurant, kitchen and culinary equipment, as well as solutions and supplies that will address the needs of restaurant owners, from front of house reception to the back of house operations. Restaurant Asia will also present its first Restaurant Asia Symposium 2019. Speakers at the symposium themed, Futureproof F&B: The Next Lap, will share invaluable insights on productivity, capability development and leverage on relevant technologies to future-proof the F&B business.

    Among the topics to be presented at the symposium is Menu Re-engineering for Profit Maximisation, led by Mr Chen Xin Shi, Managing Director of the illustrious Han Yuan Academy, a Taiwan-based organisation which provides consultations and classes for restaurateurs and the food & beverage industry. Classes and consultations conducted by Mr Chen are known to have leaders and players of the local and international food & beverage industry flocking into Taiwan for his invaluable insights and knowledge. During the presentation, Mr Chen will share knowledge on actionable steps to increase top-line through an understanding of customers and restaurants’ value perceptions and needs. Through strategic menu design and mixed management, restaurant owners will be able to enhance customer satisfaction and maximise unrealised profits.

    The launch of the inaugural Restaurant Asia expo this morning also bore witness to the signing of the Memorandum of Understanding between restaurant associations in the region to facilitate the forming of the ASEAN Restaurant Association Alliance. Present at the ceremony were representatives of the Cambodia Restaurant Association, the Indonesian Hotel and Restaurant Association, the Malaysian Food & Beverage Executives Association, the Hotel & Restaurant Association of the Philippines, the Restaurant Association of Vietnam and the Restaurant Association of Singapore.

    The MOU is the first step to the associations in ASEAN working towards promoting each other’s events and jointly organising activities for the business benefit of members of the collaborating associations, promoting the industry’s best practices, the creation of strong business relations among members of MOU partners and more.

    A key highlight of Café Asia this year is the inaugural ASEAN Coffee Federation (ACF) Specialty Coffee Auction which will make its debut on the second day of the show. A joint event by the ACF and Conference & Exhibition Management Services Pte Ltd (CEMS), the auction will feature coffee of specialty grade from participating exhibitors of Café Asia and also from ASEAN. All the beans on auction have been graded to meet ASEAN’s very own set of Coffee Standards which focuses on coffee beans cultivated in the ASEAN region. The set of ASEAN Coffee Federation Standards which was announced at Café Malaysia earlier this year, also makes its debut at Café Asia and is an excellent tool to boost the growth of the coffee industry in ASEAN which features key differentiations from existing standards originating from the west. The auction is attractive because the specialty coffee beans offered observe a dedicated process to acquire better quality beans.

    Café Asia’s packed comprehensive programme includes three high-octane National Coffee Championships which will see Singapore’s home-grown baristas, brewers, latte artists, and students contend in the Singapore Latte Art Championship, Singapore Cup Tasters Championship and the Singapore Coffee in Good Spirits Championship. Winners of the respective national titles will represent Singapore on the international stage at the world championships later this year.

    As part of the multi-sensorial and a highly interactive experience promised by Sweets and Bakes Asia 2019, visitors and bread-lovers will get to attend cooking studio workshops and demonstrations at the show. Activities will include hands-on sessions on baking the classic Ham Mayo Bread treat, workshops on baking the soft and fluffy Soufflé Cheesecake, as well as demonstrations on how to bake the all-time favourite flourless Gateau au Chocolat. Coffee cocktail lovers who visit Café Asia will also be feted with three daily demonstrations by coffee experts on how to concoct coffee cocktails using the finest coffee liqueur.

    Café Asia 2019, the International Coffee & Tea Industry Expo 2019, and Sweets & Bakes Asia 2019 are organised by CEMS. Café Asia 2019 and International Coffee & Tea Industry Expo 2019 are hosted by Singapore Coffee Association. The inaugural Restaurant Asia 2019 is organised by the Restaurant Association of Singapore (RAS) in partnership with CEMS.

  • Starbucks opens 30,000th store, somewhere in China

    Starbucks opens 30,000th store, somewhere in China

    Starbucks has opened its 30,000th store – launched in Shenzhen, China.

    The new Starbucks Reserve Shenzhen Bay Mix City location in the largest growth market for Starbucks globally serves to demonstrate the continued momentum in the firm’s global growth agenda. The new store is inspired by Shenzhen harbour, the spirit of the city as a technology hub, and the modern life of its community.

    Starbucks first opened in China in 1999, and has since grown to more than 3700 stores in its 20 years in the market.

    “The opening of Starbucks’ 30,000th store is a proud moment for all Starbucks partners,” said the firm’s president and CEO Kevin Johnson. “Over the past 48 years we have worked to build a different kind of company based on a mission grounded in the human experience, the world’s finest coffees, and a constant of pursuit of doing good.

    “Starbucks now serves more than 100 million customer occasions across 78 markets around the world. It all started with our first store in Seattle, Washington, and today we celebrate the 30,000th store that just opened in Shenzhen, China.”

    Starbucks drives net new store growth of 6–7 per cent annually, including a variety of different formats.

    Recently three new Starbucks Reserve roasteries opened in Milan, New York and Tokyo, along with a first-of-its-kind coffee sanctuary in Bali, Indonesia. A second ‘signing store’ providing employment opportunities for the deaf and hard of hearing also launched recently in Washington, DC.

    As Starbucks celebrates its 30,000th store, the company’s more than 380,000 employees deliver the brand experience to more than 100 million customers weekly across 78 markets around the world.

  • Starbucks launches a New $100 million equity fund

    Starbucks launches a New $100 million equity fund

    Starbucks has launched an investment fund to boost food and retail startup technology companies.

    The new entity, Valor Siren Ventures, will be managed by Valor Equity Partners, a growth-focused private equity investment firm that was among the first investors in food technology. Starbucks has contributed an initial US$100 million into the fund, which will identify and invest in companies developing technologies, products, and solutions relating to food or retail.

    “These verticals are increasingly relevant to Starbucks as it seeks to support its world-class talent with an innovation agenda accelerated by external relationships,” the company said in a statement.

    Valor Siren Ventures will seek to raise an additional $300 million in the coming months from other strategic partners and key institutional investors.

    Separately, Starbucks will also explore direct commercial arrangements with these start-ups. Starbucks president and CEO Kevin Johnson says the company is embracing new ideas and innovations that are relevant to its customers, inspiring to its partners, and meaningful to its business.

    “We believe that innovative ideas are fuel for the future, and we continue to build on this heritage inside our company across beverage, experiential retail, and our digital flywheel,” he said.

    “At the same time, and with an eye toward accelerating our innovation agenda, we are inspired by, and want to support the creative, entrepreneurial businesses of tomorrow with whom we may explore commercial relationships down the road. This new partnership with Valor presents exciting opportunities, not only for these startups, but also for Starbucks, as we build an enduring company for decades to come.”

    Over 20 years, Valor’s team has worked with companies, principally in the consumer, engineered products, and services sectors. Its investments in food and retail technology include GoPuff, Fooda and Sizzling Platter.

  • Sushi Sushi acquired by Odyssey

    Sushi Sushi acquired by Odyssey

    Sushi Sushi has announced an expansion into New South Wales, and New Zealand, alongside an agreement to sell a majority share to Odyssey Private Equity. Founder Anna Kasman said she is confident the business will continue to prosper under Odyssey, and that she is grateful to its dedicated and passionate team and franchise partners.

    The acquisition is expected to be finalised by the end of the month, while the New Zealand store will open in May, followed by New South Wales store openings later in the year.

    Sushi Sushi chief executive Scott Meneilly said the team was very proud of what they had achieved with the Japanese food market business, and are looking forward to working with Odyssey moving forward to grow the business, signalling that “2019 is set to be very exciting.”

    Meneilly had previously indicated that the brand had intended to grow into New South Wales during 2018, and had formed relationships with potential partners across Malaysia, the UK, the US and Dubai in the lead-up to an international expansion.

    “When you take a brand overseas, you’re relaunching it and you need to get the nuances right within those regions,” Meneilly said.

    “What worked in Australia won’t necessarily work overseas, you have to tailor it. It takes an incredible amount of focus and resources to get it right.”

    Odyssey partner Paul Readdy said that the acquisition was a great change to work with the experienced management team, with executives who have previously held positions in Boost Juice and Retail Zoo.

    “The growth in demand for sushi and Japanese inspired food more generally is being driven by consumers’ demand for healthy and convenient meals,” Readdy said.

    “We believe that Sushi Sushi’s commitment to innovation, consumer experience and quality food will continue to fuel the company’s growth.”

  • Jollibee Guam flagship Restaurant Opening Early April

    Jollibee Guam flagship Restaurant Opening Early April

    Filipino fast food chain Jollibee, the largest and fastest-growing Asian restaurant company in the world, is soon to open its flagship brand in Guam.

    The first Jollibee Guam outlet will launch at Micronesia Mall on Saturday, April 6.

    “We’ve seen people queue even in extreme weather to enjoy our unique and tasty food,” said Jollibee Foods Corporation’s president and head of international business Dennis Flores. “We invite everyone – Chamorus, Micronesians, mainland Americans in Guam; everyone here in Guam – to come taste and see for themselves why people are willing to wait and line up for our food.”

    With Jollibee operating in Guam – where America’s day begins – the company says it can claim that it is serving food to more diners on American soil at any given moment of the day or night. Jollibee has 37 stores in the US.

    Jollibee, from its humble beginnings as an ice cream house in 1975, quickly grew into a fast-food giant with more than 1300 stores worldwide. Its openings have drawn queues with people lining up to 20 hours for a taste of their Jollibee favourites.