Category: General

Retail News Asia is committed to providing both local and global retailers with the latest General Retail news throughout the Asian market. This on a daily base.

  • Textile and garment firms fear drop in profit as orders slow down

    Textile and garment firms fear drop in profit as orders slow down

    Most garment and textile enterprises have received orders for production until the third quarter or October, according to the Ministry of Industry and Trade.

    However, the industry’s growth momentum showed signs of slowing down from the middle of the second quarter when major export markets such as the U.S. and EU fell into an inflationary spiral.

    As a result, new orders have decreased and customers have shortened the order period from 6 months to 3 months.

    A company specializing in the production of children’s fashion clothes in Dong Nai used to get new orders of 80,000 – 100,000 garments every month from US partners.

    The company’s manager, Thai Minh, said that over the past two months, the number of new orders has fallen by 20-30 percent.

    Minh said the situation will not improve in the short term if the inflation issue in the U.S. remains serious, forcing people to tighten spending on non-essential goods.

    “We are promoting our products to Canada and Mexico that have many similar consumption characteristics. We hope to get a few new contracts for the year-end season,” she said.

    The decrease in textile and garment orders was mainly due to the slow consumption in large markets, especially the U.S. and EU, the increase in inventories of importers and high inflation pressures in the second half of 2022 and early 2023.

    “At the beginning of the year, after the pandemic situation was under control, countries reopened and our partners urged us to deliver goods quickly, but now they are very indifferent,” Minh said.

    The Vietnam Textile and Garment Group (Vinatex) and Rong Viet Securities Company (VDSC) have forecast that the demand for textiles and garments in the second half of the year will decrease due to “overbuying” and inflation that prompts belt-tightening for non-essential products like fashion.

    In addition, the double impact of post-pandemic supply chain disruptions and the Russia-Ukraine conflict have pushed the price of raw materials for the garment industry, especially fabric and cotton, up by about 7-10 percent compared to the same period in 2021.

    Post-pandemic labor shortage, increasing transportation charges and labor costs triggered by fuel price hike have negatively affected the entire textile and garment supply chain from manufacturers to retailers, industry insiders said.

    “Increasing fuel, freight and logistics prices will greatly affect business performance in the last six months of 2022 and possibly until 2023,” said Duc Viet, CEO of leading garment firm May 10.

    Textiles are also indirectly affected when the euro depreciates against the USD. The EUR dropped to the lowest in 20 years last week at roughly the same as USD, with the greenback surging this year amid global economic uncertainties.

    Vinatex general director Cao Huu Hieu said that a weakening euro will reduce the profit margin of buyers in EU countries.

    VDSC forecasts that the profits of Vietnamese textile and garment companies will be hit hard in the second half of the year as new orders decrease.

    Some leading garment firms have adjusted this year’s business performance targets.

    The Song Hong Garment Jsc estimates its pre-tax profits at VND500 billion ($20.83 million) down 8 percent from a year ago.

    Nguyen Van Thoi, Chairman of TNG Investment and Trading Joint Stock Company, said that the impacts will be uneven among enterprises in the same industry.

    He said the industry can recover if inflation is brought under control and consumer purchasing power increases.

    According to data from the Ministry of Industry and Trade, textile and garment exports hit $22.3 billion in the first six months of the year, an increase of over 20 percent year-on-year.

  • Whatsapp is adding more privacy options

    Whatsapp is adding more privacy options

    The next WhatsApp update is rolling out and if you’re participating in the Google Play Beta Program, chances are you already have the version 2.22.16.12 of the popular chat app. If not, the guys at WABetaInfo have dissected the package and found out what this update is all about.

    It turns out that a feature that was under development for the iOS version of WhatsApp is now coming to Android as well. This feature is the ability to hide your online status from prying eyes. There will be a new section under Privacy Setting inside WhatsApp that will allow you to choose from two available scenarios – “everyone,” and “same as last seen.”

    The first option is self-explanatory but the second will take your “last seen” settings – more specifically “Nobody,” and “My contacts except.” This will basically make your online status invisible for everyone or a select group of your contacts.

    Even though WABetaInfo shared a screen of the new feature, it’s not available in the latest beta – there’s just a hint that it’s under development. Fortunately, rolling it out to the general public won’t take much time, as it’s an easy update, and one that’s been already under development for iOS.
  • Preventing Money Laundering Risks of E-Commerce

    Preventing Money Laundering Risks of E-Commerce

    The development of technology and growing internet presence have created a lot of opportunities for modern-day businesses. There is hardly an industry sector left that hasn’t experienced the benefits, but among them, ecommerce has benefited the most. Considering it hasn’t even existed until the nineties, ecommerce has revolutionized how we shop during this short time. In 20 years, ecommerce has reached $5 trillion in sales, and the industry will continue to grow with the help of new technological developments. As reported by Australia Post on growth in online shopping, Australians have even set a new online shopping record with 9.3 million online purchases made by March.

    Unfortunately, even the ecommerce sector hasn’t managed to escape the dangers of the internet, such as cyber-attacks, fraud attempts, and money laundering. Criminals always look for new opportunities for exploiting people and companies, and their growing internet presence has given them a chance to reach more individuals and organizations than ever before. While in the past, ecommerce hasn’t been targeted by money laundering as much as with other types of fraudulent attempts, the situation is turning. Their usual hunting ground, financial services, has updated their cybersecurity strategy, making it easier to prevent money laundering, but leaving criminals looking for a new solution. It is time to step up and learn what you can do to prevent it from ever affecting your business and customers.

    Money laundering in ecommerce

    Money laundering is nothing new in the retail industry. Physical stores had to deal with it for a long time before ecommerce was even present, from overpaying retail cards and asking for refunds or purchasing high-end goods. But, eCommerce development has allowed criminals to update their malicious activity and move money faster and simpler. Money laundering happens when cybercriminals and fraudsters use your businesses to process their illegitimate funds and, by doing so, convert them into “clean money.”

    According to the SEON’s guide on AML fraud, the global anti-money laundering (AML) record was set in 2020, with $706m in fines handed out by authorities. In order to avoid them, you should start taking proactive steps to prevent money laundering risks.

    How can you stop money laundering from affecting your business?

    As ecommerce continues to grow in popularity, so will the threats it faces, from ecommerce fraud to money laundering. They no longer have the option of ignoring the dangers, hoping it won’t affect them, as every business faces the real danger of becoming a victim. This is why ecommerce businesses must start taking proactive steps and set up their defense strategies, from identifying risks to preventing them. Just imagine the consequences you would face if your business were involved in money laundering. Not only that you would be helping criminals to continue with their horrible actions, such as human trafficking, organized crime, or terrorism, but you would also have to pay anti-money laundering fines. Luckily, that can be prevented.

    Technology is a big part of our lives today. A report by Monterail explains that frontline workers believe technology plays a critical role in customer service today. Why not use it to protect us from criminals and fraudsters?

    1.   Implement AML solution

    In today’s world, implementing AML solutions is essential for any business dealing with financial transactions. These solutions can handle a higher volume of transactions, helping you to determine the legitimacy of the transactions efficiently. Thanks to the machine learning aspect of it, it does it while causing minimal user friction. They can also help you to follow AML regulations and remove compliance risks. While implementing an AML solution is a step in the right direction, for the best results, it should be combined with anti-fraud solutions and KYC (Know Your Customer). This allows you to prevent fraudsters from even attempting their malicious activities.

    2.   Comply with regulations

    Any business dealing with payment information needs to ensure they stay compliant with the Payment Card Industry Security Standard (PCI DDS). This set of requirements ensures that companies securely store clients’ credit card information and keep them safe from fraudsters.

    3.   Employee awareness and training

    Your employees are one of the biggest elements in your business, and they can help you fight against criminals and fraudsters. Educating them about recognizing signs and red flags connected with money laundering and what to do when they encounter it will significantly increase your chances of stopping it.

    4.   Conduct regular risk assessments

    Your journey to a protected company doesn’t end with implementing a cybersecurity policy. Fraudsters are continuously updating their efforts, trying to exploit any weakness they find, and it is up to you to ensure that doesn’t happen. By conducting regular risk assessments of your business, partners, customers, and third parties, you will be able to patch any vulnerability as it arises.

    Conclusion

    While the growth of ecommerce has offered numerous benefits to businesses, it also brought the risk of money laundering. If companies want to remain successful and compete in the busy market, they need to stay a step ahead of fraudsters and protect their business.

     

     

  • Instagram now helps you find popular places more easily

    Instagram now helps you find popular places more easily

    Instagram now offers a new map experience for Android and iPhone users, which should allow you to rediscover local businesses and find popular locations around you more easily. As the social media announced, you can now tap on location tags inside a post in your feed or in a Story of a friend to find places around you.

    However, the most interesting part is that you can now manually find locations via the Explore tab as well. You can search for a place in the search bar and tap on the search result, which will open the establishment in question, or you can just type the name of your city or neighborhood, and the app will show you what popular locations are around you.

    Instagram also added filter options that allow you to find places by category. At the moment, there are six filter categories: Restaurants, Cafes, Sights, Hotels, Parks & Gardens, and Bars. You just need to tap on the type of location you want to visit, and Instagram will list all the places around you that fall into that category.

    Although the new map feature on Instagram will undoubtedly let you find more places easily, we should point out that Instagram isn’t the only social media platform that has such a function. For quite some time now, Snapchat has been offering pretty much the same feature. You can go to Snapchat’s map and basically find various establishments around you. Also, just like Instagram, Snapchat offers six filter options that will help you find the place you are looking for more easily.

  • WhatsApp adds ability to transfer chat history and more from Android to iPhone

    WhatsApp adds ability to transfer chat history and more from Android to iPhone

    Switching from an old phone to a new one has become a very mundane process in the last several years, but things are a bit more hectic when it comes to switching platforms. Ever since Android and iOS existed, both Google and Apple have done everything they could to make switching from one platform to another as painful as possible. Very subtly, of course.

    Since many of us want to keep as much of the information we have stored on a phone as possible when we buy a new one, it’s very important for apps like Messenger, Telegram and WhatsApp to provide users with a hassle-free way to transfer their data not just between phones, but also between ecosystems.

    WhatsApp announced this week that it’s now making it much easier to migrate data from an Android phone to an iPhone and vice versa. Regardless of what phone you’re switching to, you’ll now be able to transfer your account information, profile photo, individual chats, group chats, chat history, media and settings.

    However, you will not be able to transfer your call history or display name if you’re moving from an Android phone to an iPhone. The same goes for peer to peer payment messages, although personal messages can be transferred from an Android phone to an iPhone.

    It’s important to mention for iPhone users that transferred data won’t go to cloud storage after migration, at least not until you specifically create an iCloud backup.

    As far as Android users go, the data transferred will remain on the Android phone unless WhatsApp is deleted or you completely wipe your phone. Here what the full process of migrating your data from Android to iPhone looks like:

    • Open the Move to iOS app on your Android phone and follow the on-screen prompts.
    • A code will be displayed on your iPhone. When prompted, enter the code on your Android phone.
    • Tap Continue and follow the on-screen prompts.
    • Select WhatsApp on the Transfer Data screen.
    • Tap START on your Android phone, and wait for WhatsApp to prepare the data for export. You’ll be signed out from your Android phone once the data is prepared.
    • Tap NEXT to return to the Move to iOS app.
    • Tap CONTINUE to transfer the data from your Android phone to your iPhone and wait for Move to iOS to confirm the transfer is complete.
    • Install the latest version of WhatsApp from the App Store.
    • Open WhatsApp and log in using the same phone number used on your old device.
    • Tap Start when prompted, and allow the process to complete.
    • Finish activating your new device and you’ll see your chats waiting for you.

    Make sure you meet the requirements

    To successfully migrate date between Android and iPhone and vice versa, your phone must run Android 5/iOS 15.5 or above, Move to iOS app installed your Android phone, and the latest version of WhatsApp. Also, your iPhone must be factory new or reset to factory settings to pair with the Move to iOS app and move data from your Android phone.

    Finally, both devices must be connected to the same Wi-Fi network. Another option would be to connect the Android phone to an iPhone’s hotspot. Of course, you must use the same phone number as your phone on your new device to be able to transfer your data.

    Every process that involves more than 10 steps would probably not be considered convenient, but the alternative would be to remain stuck with a phone and OS that you no longer love, or risk losing all your WhatsApp data. Despite requiring a little bit of knowledge before attempting to migration process, this is actually a very cool feature that will probably be fine tuned in the years to come.
  • Facebook starts rolling out chronologically ordered Feeds

    Facebook starts rolling out chronologically ordered Feeds

    Facebook is gaining a new way for users to consume content from friends, Favorites, Pages and groups – a chronologically ordered Feed tab. Mark Zuckerberg posted a short demo of the feature on Thursday, saying it is one of the most requested features on Facebook.

    “One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feed tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further,” posted Zuckerberg on Facebook.

    Furthermore, people will be able to create a Favorites list inside the Feeds tab, consisting of friends, pages and groups, in order to get to their favorite content faster and easier. This change is similar to what Meta has done with Instagram – the company announced a chronological Feed back in January, and rolled out the feature a couple of weeks later.

    The new Feed tab in Facebook is already rolling out to some users on Android and iOS. There’s a slight difference between the two operating systems – on Android the tab can be found at the top of the UI, while on iOS it is at the bottom. The fill rollout should take place over the course of next week.

     

  • Ecommerce Business Lifecycle Technology Requirements

    Ecommerce Business Lifecycle Technology Requirements

    Every business is different. From its launch to its maturity or failure, businesses go through many stages. There are ups and downs, barriers and successes, all that mark the uniqueness of a business and the strategies used in it.

    Just like that, there are many differentiations for the business life cycle of ecommerce stores these days. According to Gartner’s Identify Small Business Opportunities by Understanding Business Life Stage Requirements, there are four key stages that influence the technology requirements of businesses. His differentiation is between startup, expansion, establishment, and business maturity.

    That’s just one point of view, really. The Corporate Finance Institute differentiates between launch, growth, shake-out, maturity, and decline.

    Before we get too far in the differentiations of life cycle events, it’s important to understand that your business strategy is different from that of anyone else. Reality is, the different phases demonstrate your start, your ups and downs, as well as your successes.

    While we cannot tell you what exactly will happen to your business, there are some things that we can help with. In this article, you will learn about the technology requirements that come with the three most commonly defined stages of your ecommerce store life cycle.

    The first is your launch and your business’ growth.

    The second is the period of slowing growth.

    The third is the renewed growth that leads to your business’ maturity.

    Whether you find yourself in all these stages or not, this article will help you determine what technology you need to keep your business afloat.

    1.  Launch of New eCommerce Businesses and Their Initial Growth

    This stage would be your early period, the moment when your ecommerce business is considered ‘a startup’. In most cases, new businesses are subject to an early, sometimes very rapid growth. Everything is better than zero, so whatever you succeed at the start is a growth for your new business.

    At this point, you need technology to get your business up and running and get your products to your customers. For that purpose, you’ll need to decide what platforms you’ll use. Whether you’ll use WordPress or a different platform, pick between Shopify and WooCommerce, and choose between traditional or headless commerce.

    This particular phase is full of experimentation and comes with big costs unless you take wise and well-thought actions. At this stage, we can recommend to make your choices tactfully and take your time while considering what you’ll invest in.

    Keep in mind that, the big choices you make now such as what platform you’ll use for your site, what you’ll use for hosting, or what type of ecommerce you’ll opt for – will determine a lot in the future.

    For starters, we’d like you to think about whether you’ll go for headless commerce or traditional commerce. The first is a big buzzword in this business world because of the flexibility it offers, while the latter is used by most of the older stores and comes with ready templates and fewer customization options.

    Next, we’d like you to consider your hosting options. Will you go for the hosting that your web builder offers or another one that integrates with it?

    Of course, at this point you should also consider things like the SSL certificate and how you’ll protect your customers, data, as well as plugins and tools you’ll use to present your products to your audience. You’ll also need to consider things such as payment methods you’ll offer to customers, delivery options, etc.

    While you can adjust most of this later on, the technology you use now can help you jump into the ecommerce world with full power and get to that growth stage faster.

    2.  Slowing Growth of Your Business

    As we mentioned, businesses have their ups and downs. If you survive the first stages and start making sales and creating customers, chances are you’ll get to this stage sooner or later. It happens to everyone. This is the stage that will challenge your business and determine whether it will keep existing or not.

    Many businesses panic and start searching for some quick-fix technology solutions when this point comes. They invest in things that aren’t effective or long-term, which soon leads to the end of their business.

    It is important to understand that the growth of a business will slow down at some point. It is your job to figure out why and find a way to stop declining.

    At this point, the technologies that can help you with your decisions and actions are mostly research-based. You are looking at research and analytics tools, fierce marketing and retention programs, and many surveys and customer insights.

    3.  Renewed Growth and Business Maturity

    Every phase of slowing or staggering growth makes your business more mature. Successful businesses overcome many such stages, after which this particular period comes – renewed growth.

    This happens when the stagnant phase ends and you start getting new or returning customers i.e. when your business’ success starts growing again. If you overcame the second stage we listed here, this is what comes next.

    However, this doesn’t mean that your job ends here or you don’t need technology to keep going. You can easily get back to the ‘slowing growth’ stage again if you don’t tread carefully.

    That being said, some technologies that are good for this stage include research tools, which you’ll need to use on a regular basis. It is important to keep track of how your business is progressing and which of your strategies are showing good or bad results.

    Research will steer your strategy in this stage, too, which means more customer experience and user testing, optimization of your mechanics for conversions, etc.

    And, of course, getting to this stage means that you’ll have more revenue. At this point, you should re-evaluate your investments and, if possible, invest in more versatile, feature-rich tools to replace the simpler ones you had to use before.

    Wrapping Up

    Strategic planning is vital for the success and survival of an ecommerce business, but so is technology. Since these businesses operate online, they need a variety of technology tools to achieve their goals. If you use the right tools and strategies at different stages that your business is in, you can get it to a more mature state and keep it successful.

     

     

    @[email protected] Approved, aside from one comment below

  • Gold plummets to 8-month low

    Gold plummets to 8-month low

    SJC’s gold price plunged by 3.1 percent to VND62.5 million (US$2,667.18) per tael Tuesday, the lowest in eight months, after recording a historic decrease Monday.

    The drop was the second biggest single-day decline for the safe haven metal after the 6 percent fall Monday.

    A tael equals 37.5 grams or 1.2 ounces.

    Global gold prices fell to their lowest in 11 months last week as the U.S. dollar has been gaining this year amid concerns of inflation and geopolitical tensions.

    But they rose by 1.1 percent Monday to $1,708.18 per ounce.

  • The thought process behind the small changes made to the icon for the Chrome Browser

    The thought process behind the small changes made to the icon for the Chrome Browser

    It was back in February when we told you that Google was going to change the icon for the Chrome Browser. The changes that were proposed at that juncture included eliminating the shadows between the colors. This had the effect of removing the 3D effect that made the red-colored area look as though it was “floating” above the yellow-hued part of the Chrome icon.
    Google today printed the results of an interview with user experience interaction designer Elvin Hu and visual designer Thomas Messenger that discusses the origin of the Chrome icon and gives more details about what it originally supposed to be (a soccer ball?) and what it represents.
    Messenger said that the original design was going to be a rocket ship with a red lightning bolt. This was created to represent how fast Chrome could take users from website to website. However, the rocket ship design was dropped and Messenger explained that “…our team decided to move away from a literal rocket ship in the end, and came to a design that looked approachable and clickable that still captured the spirit of Google.”

    The recent update was necessary, said Hu, because eight years had elapsed since the last icon change and the Chrome team wanted to give Chrome “a refreshed and modern look to reflect how Chrome has evolved as a product. We also noticed that the visual design of modern operating systems was becoming more stylistically diverse, so it was important that the Chrome icon felt more adaptable, native and fresh no matter what device you used.”

    Hu added “We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google’s current brand design. We also found that placing certain shades of green and red next to each other created an unpleasant “glow” between the two colors, so we introduced a very subtle gradient to the main icon to make the icon easier to the eyes compared to using flat colors.”

    While the changes made by Google to the Chrome icon wouldn’t stand out to the average user, Messenger noted that Google considered a more complex change to the Chrome icon. “In the exploratory phase, we tried all kinds of ideas; softening corners, different geometries, whether or not to separate the colors with white. We also tried options that further departed from the overall shape we’ve been using for the past 12 years. But we knew how well the four Google colors and circular composition are recognized, so we decided not to deviate too much from that.”
    The process was “fun” according to Hu and he noted that the brainstorming sessions led to multiple possibilities for a new Chrome icon. Google stress tested many of the colors to make sure that any changes wouldn’t result in the Chrome icon getting lost. The change also allowed the icon to be more easily viewed even when small.
    The Chrome Browser is the default browser on many Android phones (this writer prefers the Samsung Internet Browser on his Pixel 6 Pro, and the Opera Browser on iOS). It can be downloaded from the Google Play Store and the Apple App Store. Chrome does come with Google Search and Google Translate built-in. Since it is the default browser on Android, many with Android-powered devices never bother to consider using other options which is why the app has been installed over 10 billion times according to the data found in the Google Play Store.
  • AirAsia X adds three new routes

    AirAsia X adds three new routes

    AirAsia X confirms its latest services to Melbourne (Tullamarine), and Perth in Australia and Auckland in New Zealand will launch on 1 November 2022.

    The three new services boost the airline’s routes to 13. It is already serving  Sydney, New Delhi, Seoul, Tokyo, Sapporo, Osaka and Honolulu, as well as London, Dubai and Istanbul.

    AAX will recommence its services to Melbourne (Tullamarine), Perth and Auckland (via Sydney) with three weekly flights starting in November and gradually increasing to daily flights by the first quarter of 2023.

    On the AirAsia Super App and website, the starting fare to Perth is MYR 499, to Melbourne  MYR699 and Auckland MYR999 (inclusive one-way economy). Premium Flatbed fares start from MYR1,999 to Perth, MYR2,999 to Melbourne and MYR5,999 to Auckland.

    Guests flying to Kuala Lumpur can also enjoy all-in value fares one way from AUD209 from Perth, AUD359 from Melbourne, and NZD499 from Auckland in economy class.

    AAX also flies from Kuala Lumpur to Sydney with all-in fares from MYR899 (economy) and MYR2,799 (Premium Flatbed) one-way.

  • WinMart Vietnam parent plans 720 new stores by Christmas

    WinMart Vietnam parent plans 720 new stores by Christmas

    Vietnamese supermarket and minimart operator, WinCommerce, says it will boost its WinMart store network by 720 more stores this year.

    The plan includes 700 new WinMart+ stores – a hybrid minimart or convenience store format – and more than 20 WinMart supermarkets and hypermarkets. Deputy GM of operations at WinMart+, Nguyen Van Quy, told local media the company is on track with its expansion plan with more than 300 new stores opened already this year.

    With the retail market now in a post-Covid era, the Masan Group-owned retailer is also shifting its focus on developing a multi-utility business model and franchised stores, which it expects to become a retail trend in the near future.

    The company said it will work closely with local suppliers and producers to create a closed-loop supply chain and provide goods to customers quickly and affordably.

  • Vietnam gold prices hit 4-month low

    Vietnam gold prices hit 4-month low

    Gold prices in Vietnam have plunged to a four-month low as global rates tumbled amid the surge of the U.S. dollar.

    The Saigon Jewelry Company (SJC) sold its gold at VND67.95 million ($2,897.03) per tael Friday afternoon, down 0.37 percent from Thursday. A tael equals 37.5 grams or 1.2 ounces.

    Owner of a jewelry store in Ho Chi Minh City’s District 8, who asked not be identified, said that there has been little demand in recent days.

    “Only a few customers show up each day. There are less buyers than sellers as global rates drop.”

    Global gold price now stands at $1,704 per ounce, lowest since April 2021, as analysts said that investors are more interested in the gaining USD which is now at the highest in two decades.

  • Thai 7-Eleven operator CP All appoints new CEO

    Thai 7-Eleven operator CP All appoints new CEO

    Thai retailer CP All has appointed Yuthasak Phoomsurakul as its new CEO of operations, overseeing the company’s network of more than 11,000 7-Eleven stores.

    Phoomsurakul started his career with the company as the deputy MD of marketing and product management in 2007.

    He has also held several key leadership roles in companies such as Big C Supercenter, B2S Company, Amarin Printing Company and Publishing Public Company over the years.

    “I am extremely grateful and honoured to have been trusted by the board of directors to be appointed as CEO,” said Phoomsurakul. “In continuation of our corporate philosophy, customers and employees are the heart of our business operations.”

    In his new role, he says he will work to grow the company sustainably bringing innovation and integrating the business both offline and online.

  • Bayer Vietnam launches positive energy campaign

    Bayer Vietnam launches positive energy campaign

    Berocca Performance Mango, a brand of Consumer Health Bayer, has launched a campaign to affirm its commitment to raising awareness and comprehensively improving the health of consumers.

    The “Strengthen Energy to Radiate Positivity” campaign was kicked off by the Positive Energy Trip event and 2PM Turns on Positivity MV.

    Following the opening event, a series of online and offline activities radiating positive energy to the community will be organized. This campaign affirms Bayer’s focus on supporting consumers to practice self-care for a healthy life, thereby bringing long-term benefits for the community with the vision “Health for All, Hunger for None.”

    The Positive Energy Trip took place on July 9 at Vietnam National University dormitory in HCMC’s Thu Duc City with the participation of popular celebrities including Isaac, the brand ambassador, Jun Pham, Mlee, Lien Binh Phat, and up to 1,000 young and dynamic participants.

    At the event, singer Isaacfor the first time, performed the campaign’s theme song – “2PM Turns on Positivity” – and interacted with fans and other guests to share his positive life experiences. The vibrant tune of the song together with flashmob performance brought joyful moments to all participants.

    The importance of mental health is increasingly recognized in society today. According to World Health Organization (WHO) data, in the first year of the Covid-19 pandemic, the global prevalence of anxiety and depression increased by a massive 25 percent, meaning in every four individuals, one can be suffering from stress, fatigue or mental depression.

    Physical fatigue and mental breakdown heavily affect the quality of life of each person and of surrounding people too. Thus, taking care of physical health and fueling the mind with positive energy every day is vital to stay happy, optimistic, and productivity, to perform better in school and work, to create more values in life, and thereby spreading positivity to everyone.

    Isaac said: “Initially, I was not very conscious about recharging during work, especially the time after 2 p.m. when I used to get mentally and physically exhausted. Thanks to this campaign by Berocca Performance Mango of Bayer, I have been paying more attention to my health and am more conscious about practicing self-care. It is an honor to collaborate with the brand in advocating self-care practice and radiating positive energy to the audience. I hope that this meaningful campaign as well as my new MVcanhelp to boost up energy level in every audience and inspire them to embrace a healthy lifestyle”.

    Luigi Isabelo Dejos, head of Consumer Health Division at Bayer Vietnam, said: “While managing our busy day-to-day schedules, we need not just physical energy to keep our body function properly, but also positive energy to lift our mood and keep us stay productive and motivated.

    “Launching the event with the participation from energetic KOLs, Berocca Performance Mango wishes to underline the role of positive energy in life, encourage everyone to take care of both physical and mental health, and radiate good vibes throughout the community,” he added.

    During the campaign period, Berocca Performance Mango will provide consumers many promotions at drugstores nationwide and on e-commerce sites.

    For updated information, follow https://www.facebook.com/BeroccaVN.

    This product is not medicine and not intended to diagnose treat cure or prevent any disease.

  • Co-working gains ground post-Covid

    Co-working gains ground post-Covid

    Co-working spaces are becoming extremely popular in the post-Covid era and boast an average occupancy rate of 80 percent.

    The country has 179 co-working spaces concentrated in Hanoi, HCMC and Da Nang, according to corporate service provider Acclime Vietnam and property consultancy Knight Frank Vietnam.

    Alex Crane, managing director of Knight Frank, attributed growth to high demand for grade A and B offices with companies being set up or resuming business after the pandemic.

    In the first six months 76,233 companies were incorporated, up 13.6 percent from the same period last year.

    “Flexible workspace is not only an effective tool for corporate tenants but also a key promoter of growth of Vietnamese start-ups,” Crane said.

    The Vietnamese start-up spirit is one of the driving factors of growth along with the expansion by multinational companies in the country, he added.

    Vietnam ranks among the top 20 Asian markets in terms of co-working space, according to Acclime.

    Some prominent players in the market include local names such as Dreamplex, UPGen, CirCO, and Toong and global players like Regus, The Executive Center and WeWork.

    U.S.-based WeWork, operator of 4.16 million square meters of space globally, said its revenues in Vietnam rose by 40 percent in the first quarter.

    “Vietnam remains our most dynamic market in Southeast Asia,” WeWork director for Southeast Asia and Australia, Balder Tol, said.