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Changing consumer shopping tastes and expectations are quietly transforming the retail industry. Shoppers increasingly crave instant gratification, one-of-a-kind merchandise and are cozying up to the idea of borrowing goods versus buying them.
As a result, the shopping model of the near future is poised to look radically different from just a decade ago, and retailers that don’t keep pace with changing tastes are setting themselves up for a rude awakening, at best or extinction.
Hear from real L”Oréal interns about their Travel Retail Internships across marketing, finance and sales in Hong Kong, the head office for the Asia Travel Retail business. You”ll discover the interesting projects and experiences as a L”Oréal Intern plus hear about how they feel they have made an impact on the business. L”Oréal internships are the perfect way to begin a career at L”Oréal.
Claire Mula, Co-founder, Managing Director , Sprooki spoke to us at Retail World Asia expo (co-located with Cards & Payments Asia expo) to give us an insight into their local marketing system, specifically tailored for retail groups and malls and why they chose to be a part of the show.
Retailers come here to discover new product, make connections and explore latest trends. Register as a visitor today! Established since 2009, Retail Asia Expo is an award-winning exhibition consists of three focus areas: Retail Technology, Retail Design & In-Store Marketing and Internet Retailing.
As one of the most populated cities in the world, Tokyo’s large and discerning consumer market has long been a draw for retailers. Premium brands like Louis Vuitton and Gucci have been present in the city for over three decades. More recently, we’ve seen the likes of Balenciaga, Alice+Olivia and MCM open up in central Tokyo. Precincts popular with international retailers include Ginza, Omotesando, Shibuya and Shinjuku which collectively form one of the largest retail concentrations in Asia.
The improving Japanese economy and lower barriers for entry for new to market brands has also revived retailer interest in the city. On top of this, growing tourism from the rest of Asia – and more recently South East Asia – offers an even wider pool of captive shoppers – especially with a target of 20 million by 2020.With the Olympics just a few years away, we’re likely to see more and more retailers turn their eye to Tokyo to establish and consolidate their presence in Asia.
