Sweden’s H&M has revealed it’s engaged on a brand new retail model – nevertheless it gained’t say what it’s for now.
CEO Karl-Johan Persson has stated in an interview the brand new retail idea can be utterly totally different to H&M and its sister manufacturers, which embrace Monki, Cos and Low cost Monday.
Persson hinted the brand new idea could also be unveiled in 2017.
Cos is positioned as a excessive road model slightly pricier than H&M, concentrating on an older demographic and a bit of extra minimalist in design.
Monki is aimed toward teenagers and younger ladies with daring, mischievous retailer designs and story telling decor.
Low cost Monday is primarily a denim model, whereas Weekday positions itself providing Scandinavian type.
Persson says the aim of secondary manufacturers is to permit H&M to check ideas and tendencies at totally different worth factors.
Nils Vinge, from H&M’s investor relations division says the corporate has a improvement staff solely targeted on new ideas however acknowledged to media there are “some concrete issues” being thought-about presently.
Archrival retail model Zara, a part of Spain’s Inditex, has expanded out of style into homewares with a rising community of Zara Residence shops. So it’s conceivable that H&M’s subsequent model won’t be