A flagship for Magnum Pleasure Store Singapore has opened in Ion Orchard, offering Magnum coffee for the first time in Asia.
Its design features special art installations such as the Singapore skyline made out of Magnum ice-cream bars and the sticks.
There is also a Magnum Pleasure Bar where visitors can customise their ice-cream treats. Eighteen toppings available, including chopped almonds, cocoa nibs, rose petals, goji berries and chili flakes.
In five styles, the new coffee is made from Magnum chocolate-infused coffee beans.
Merchandise can also be bought at the store including a Magnum tumbler, notebook and a leather pouch.
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