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Tag: AI

  • SoftBank Unveils Game-Changing DGX B200 SuperPOD: A Milestone for AI Computing Power

    SoftBank Unveils Game-Changing DGX B200 SuperPOD: A Milestone for AI Computing Power

    SoftBank Corp. has unveiled a groundbreaking DGX SuperPOD featuring DGX B200 systems, powered by over 4,000 NVIDIA Blackwell graphics processing units (GPUs). This formidable setup solidifies SoftBank’s position as the owner of the largest NVIDIA DGX SuperPOD worldwide equipped with DGX B200 systems. With the addition of NVIDIA Quantum-2 InfiniBand networking, this AI computing platform now boasts an impressive total of more than 10,000 GPUs, delivering a staggering computing power of 13.7 exaflops.

    A New Frontier in AI Development

    The advanced capabilities of this platform are set to be harnessed by SB Intuitions Corp., a subsidiary focused on developing large language models (LLMs) designed specifically for the Japanese language. In fiscal year 2024, SB Intuitions aims to build LLMs boasting around 460 billion parameters, with a commercial model dubbed “Sarashina mini” anticipated to launch by March 31, 2026, featuring 70 billion parameters. Leveraging the upgraded computing power, SoftBank is on a mission to accelerate the development of increasingly vast and sophisticated models that could revolutionize Japanese-language applications.

    Scaling New Heights in AI Performance

    SoftBank’s venture into AI computing is not new; they initially deployed a DGX SuperPOD with over 2,000 NVIDIA Ampere GPUs back in September 2023, achieving a performance benchmark of 0.7 exaflops. The journey, however, has been anything but stagnant. In October 2024, the company made headlines again by augmenting its capabilities with over 4,000 NVIDIA Hopper GPUs, catapulting the overall performance to an eye-watering 4.7 exaflops. It seems that in the race of AI, SoftBank has put its best foot forward — or, to be more precise, its best GPU!

    Building an AI Ecosystem

    The construction of this state-of-the-art AI computing platform has earned certification for supply assurance from Japan’s Ministry of Economy, Trade, and Industry (METI) as part of a Cloud Program under the Economic Security Promotion Act. This seal of approval underscores SoftBank’s intent to bolster the burgeoning generative AI (GenAI) development ecosystem. The company aims to provide computational resources not only for its internal projects but also extend this infrastructure-as-a-service (IaaS) model to other enterprises and research institutions throughout Japan, fostering growth and innovation across the sector.

    Questions & Answers

    What is the significance of SoftBank’s new DGX SuperPOD?
    SoftBank’s new DGX SuperPOD positions it as a leader in AI capabilities, boasting the largest platform of its kind in the world and dramatically enhancing its computational power to support advanced AI model development.

    How will SB Intuitions utilize this AI computing platform?
    SB Intuitions plans to use the upgraded platform to develop large language models tailored to the Japanese market, aiming for innovative applications and commercial releases in the coming years.

    What role does the Japanese government play in SoftBank’s AI initiatives?
    The Japanese government has certified SoftBank’s AI computing platform for supply assurance, supporting the development of critical technology under the Economic Security Promotion Act, which helps ensure a secure and robust technological infrastructure in Japan.

  • Google Enhances Virtual Try-On Tool with Exciting New AI Features for Shoppers

    Google Enhances Virtual Try-On Tool with Exciting New AI Features for Shoppers

    Amid a landscape of rapidly changing consumer preferences, the Asia-Pacific region continues to lead the way in retail innovation. From bustling markets in Bangkok to sleek showrooms in Tokyo, retailers are adapting to ensure they meet the evolving demands of shoppers who are increasingly drawn to convenience, variety, and experiential shopping.

    Shifting Tides in Consumer Behavior

    As online shopping cements its place in daily life, traditional brick-and-mortar stores are feeling the pressure to reinvent themselves. With a surge in e-commerce, driven by a tech-savvy population eager for instant gratification and seamless service, physical retailers are compelled to enhance the in-store experience. This dynamic is particularly noticeable in countries like China, where the rise of social commerce has changed the shopping landscape overnight. Retailers are increasingly leveraging livestreaming and interactive platforms to engage consumers in real time, encapsulating the adage that if it’s not fun, it’s not selling.

    Technology as a Game Changer

    The integration of technology into retail isn’t merely a trend—it’s a necessity. Augmented reality (AR) and artificial intelligence (AI) are transforming how shoppers interact with products. Innovative retailers are using AR to allow customers to “try before they buy,” enabling virtual fittings for clothing and makeup. Meanwhile, AI is being deployed to analyze shopping data, helping retailers anticipate trends and stock accordingly. The result? A more tailored shopping experience that speaks directly to what consumers want, rather than what retailers predict they might buy.

    The Rise of Sustainability

    Sustainability remains a hot topic in the retail sector, especially among younger consumers who are keen to support environmentally conscious brands. Retailers across Asia are responding with initiatives aimed at reducing waste and embracing ethical sourcing. Brands that can effectively communicate their sustainability practices are not only attracting a loyal customer base but are also setting themselves apart in an increasingly crowded marketplace. It’s all about making sustainability not just a checkbox, but a cornerstone of brand identity—a move that’s both smart and refreshing in an industry often critiqued for its environmental footprint.

    Adapting to Economic Realities

    The economic landscape in Asia is as diverse as its cultures, with each country presenting unique challenges and opportunities. Retailers must navigate fluctuating currencies, varying regulations, and differing consumer sentiments. Cambodia is not just a hidden gem in tourism; it’s emerging as a bright spot for retail investment, attracting international brands eager to tap into a youthful population. Similarly, Southeast Asia’s rising middle class fuels demand for more upscale products, prompting local businesses to upscale their offerings.

    With so much at play, the retail sector in Asia is like a game of chess; those who strategize effectively will be the ones to thrive. Yet, amidst all this growth and change, it’s essential to remember that retail is fundamentally about connection—between brands and consumers, products and experiences.

    As Asia continues to shape the future of retail, one thing is clear: innovation is not just encouraged; it’s a survival instinct.

    Questions & Answers

    How are retailers in Asia adapting to the rise of e-commerce?
    Retailers are enhancing their in-store experiences by integrating technology and leveraging social commerce strategies, such as livestream shopping, to engage consumers more effectively.

    What role does sustainability play in current retail strategies in Asia?
    Sustainability is increasingly central to brand identity, attracting younger consumers who prioritize environmentally conscious practices and ethical sourcing.

    Which countries in Asia are showing promising growth in retail investment?
    Countries like Cambodia are emerging as key markets for retail investment, alongside the rapid growth in demand observed in Southeast Asia due to a rising middle class.

  • Just 4% of Insurers Fully Trust AI Agents Amid Rising Enthusiasm for Technology

    Just 4% of Insurers Fully Trust AI Agents Amid Rising Enthusiasm for Technology

    In a revealing new report from the Capgemini Research Institute, the insurance industry finds itself at a crossroads regarding the adoption of AI technology. While the potential for transformation remains vast, with a $450 billion opportunity on the horizon, the current implementation is far from robust. Shockingly, only 10% of insurance organizations have partially or fully deployed AI agents, and a further 20% are merely dipping their toes into pilot projects.

    AI Adoption Left in the Dust

    A significant portion of the industry—42% of insurers—has yet to define a formal strategy for integrating AI agents into their operations. As excitement brews within the sector for what is termed Agentic AI, many firms still grapple with the early stages of adoption, revealing a pressing need for clear implementation roadmaps.

    Where Insurers Expect AI to Shine

    Despite the rocky terrain, there is optimism about the role AI could play in daily operations. Sales and customer service emerge as frontrunners, with 52% and 57% of insurers, respectively, anticipating that AI agents will manage at least one process daily in these areas. Yet, despite these lofty expectations, trust in AI technology remains disturbingly low. Only 4% of organizations report full confidence in AI agents, and overall trust has dipped from an average of 54% in 2024 to 47% in 2025.

    Concerns Rising Among Insurers

    Chief concerns identified by insurers highlight critical issues surrounding privacy, bias, and transparency, each garnering concern from half of the surveyed firms. As these risks loom large, the path forward for AI integration remains fraught with caution.

    The Future of AI in Insurance

    Looking ahead, 26% of insurers believe that AI agents will begin augmenting human work within the next one to three years, while 35% foresee these agents operating independently under human oversight. The demand for skilled personnel also rises sharply; 67% of employers indicate that programming and software development skills will be crucial, while 60% emphasize the importance of decision-making as a key soft skill.

    Yet, the ethical landscape appears murky; only a mere 8% of insurance organizations have successfully embedded ethical AI principles into their operations, significantly trailing the global average of 14%. As the financial sector increasingly embraces digital transformation, one can’t help but wonder: will insurers be quick enough to catch up, or will they find themselves left in a behind-the-times conundrum?

    Questions & Answers

    What does the Capgemini report reveal about the current state of AI adoption in the insurance industry?
    The report indicates that only 10% of insurance organizations have fully implemented AI agents, with another 20% in pilot stages, while 42% have no formal strategy for deployment.

    Which areas within insurance are most expected to benefit from AI agents?
    Sales and customer service are identified as the primary areas, with a significant number of insurers believing AI will manage daily processes in these functions.

    What are the main concerns regarding the implementation of AI agents among insurers?
    Insurers are particularly worried about privacy, bias, and transparency, with half of respondents expressing concern over these risks.

  • Rakuten Partners with Japan’s GENIAC Project to Propel Generative AI Innovation

    Rakuten Partners with Japan’s GENIAC Project to Propel Generative AI Innovation

    Rakuten Group, Inc. has recently been selected to participate in the third term of the Generative AI Accelerator Challenge (GENIAC), an initiative backed by Japan’s Ministry of Economy, Trade and Industry (METI) and the New Energy and Industrial Technology Development Organization (NEDO). This collaboration is part of a larger effort to foster the development of generative AI within Japan.

    Empowering AI Development Through Collaboration

    The primary goal of the GENIAC project is to provide critical computing resources that facilitate the advancement of generative AI technology. By fostering collaboration around the latest trends and technologies, the program encourages knowledge sharing among developers, enhancing the landscape for AI innovation.

    Since its inception, R&D support has been available for earlier terms of the program, with the first becoming accessible in February 2024 and the second in October 2024. Rakuten’s project was selected during the application phase of the third term, which commenced in March 2025. The company has been proactive in developing and releasing AI models optimized for the Japanese language within the open-source community since March 2024.

    Leading the Charge with Innovative AI Models

    From the outset, Rakuten has emphasized cost efficiency in its AI initiatives, opting to create smaller, highly efficient models like Rakuten AI 2.0. This model employs a mixture of experts (MoE) architecture, allowing only relevant subsets to activate during query processing, resulting in significantly lower operational costs compared to traditional dense models.

    As part of its commitment to the project, Rakuten is set to kick off research and development in August 2025 on an advanced open-weight AI foundation model. This model aims to incorporate groundbreaking techniques that will greatly enhance memory capabilities, thus improving information retrieval when generating responses. The end goal is to tackle existing limitations of generative AI models concerning memory recall and overall performance—a worthy challenge for any ambitious AI research team.

    Personalization Takes Center Stage

    Looking ahead, Rakuten is paving the way for a more personalized AI experience, focusing on memory retention in user interactions. By enabling large language models (LLMs) to recall past conversations, Rakuten plans to foster long-term relationships with users empowered by predictive suggestions. This approach represents a significant leap beyond the constraints of current transformer architectures, which often grapple with maintaining extended context. Who knew memories could be a primary feature in AI?

    In addition to bolstering memory, Rakuten plans to enhance operational efficiency through improved training and inference algorithms. These advancements will open new avenues for personalized AI applications across the expansive Rakuten Ecosystem, elevating customer experiences and streamlining business operations.

    Yu Hirate, Vice General Manager at Rakuten Group’s AI Research Supervisory Department and Rakuten Institute of Technology Worldwide, expressed enthusiasm for this cutting-edge project, stating: “I am very pleased to be able to work on the development of a cutting-edge generative AI foundation model with the support of NEDO and the METI. Through this cost-effective AI model, we hope to contribute to the realization of AI agents that are best optimized for the Japanese language and are highly personalized, as well as empower local businesses and boost the economy.”

    As it moves forward, Rakuten plans to leverage its vast data resources, extensive channels, and growth strategies to create new value not just in Japan, but for customers around the globe.

    Questions & Answers

    What is the Generative AI Accelerator Challenge (GENIAC)?
    GENIAC is an initiative supported by METI and NEDO, focused on fostering the development of generative AI in Japan by providing essential resources and promoting collaboration among developers.

    What innovative features is Rakuten introducing in its new AI model?
    Rakuten’s advanced AI foundation model will incorporate enhanced memory capabilities, allowing it to better recall previous interactions, fostering a more personalized user experience.

    How does Rakuten plan to improve AI efficiency?
    Rakuten aims to enhance operational efficiency through advanced training and inference algorithms, which will unlock new opportunities for personalized AI throughout the Rakuten Ecosystem.

  • Indosat Business Unveils Vision AI: Revolutionizing Next-Gen Surveillance Solutions for Enhanced Security

    Indosat Business Unveils Vision AI: Revolutionizing Next-Gen Surveillance Solutions for Enhanced Security

    Indosat Ooredoo Hutchison is stepping into the future of security with the launch of Vision AI, an innovative surveillance solution tailored for businesses throughout Indonesia. Unveiled by the company’s enterprise division, Indosat Business, this AI-driven system is designed not just to enhance security, but also to improve operational efficiency and enable smarter decision-making based on real-time data analysis.

    Revolutionizing Surveillance with AI

    At the heart of Vision AI is its capacity for real-time video analytics, utilizing advanced AI and deep learning technologies. This cutting-edge system analyzes live footage, identifies patterns, and issues early warnings—allowing businesses to respond rapidly and accurately. Importantly, it emphasizes operational intelligence while ensuring data privacy and adherence to regulatory standards.

    Muhammad Danny Buldansyah, Director and Chief Business Officer of Indosat Ooredoo Hutchison, characterized the launch as a significant shift in the surveillance landscape. “AI isn’t the future anymore; it’s the present,” he declared. “Vision AI proves that technology can create surveillance systems that are more responsive, efficient, and still prioritize privacy protection.” It’s a sentiment that might make traditional security systems feel a bit like yesterday’s newspaper.

    A Solution for Every Business

    With a modular design, Vision AI caters to a wide array of industry needs. The system comprises AI-ready cameras, an AI box, 3D stereo sensors, and a customizable training platform, which allows for easy integration with existing CCTV setups. According to Indosat, this technology is scalable, making it accessible for businesses ranging from startups to large corporations.

    This versatile platform is ideal for numerous applications, such as monitoring restricted areas, analyzing traffic, enhancing public safety, and studying customer behaviors in retail and public service environments. Vision AI processes data locally and in real time, all while utilizing a secure infrastructure that safeguards sensitive information.

    Innovation Meets Compliance

    Built upon a robust foundation of sovereign cloud technology, local data centers, and strong partnerships with tech providers, Vision AI complies with Indonesia’s national data security and sovereignty regulations. By storing data within the country, Indosat Business addresses concerns regarding cross-border data exposure, all while fostering innovation within a secure framework.

    Questions & Answers

    What features does Vision AI include to enhance surveillance?
    Vision AI includes real-time video analytics, AI-ready cameras, 3D stereo sensors, and a customizable AI training platform, making it adaptable to various industries.

    How does Vision AI ensure compliance with data protection regulations?
    The system utilizes local data centers and sovereign cloud technology to comply with Indonesia’s national regulations on data security and sovereignty.

    Who can benefit from using Vision AI?
    Businesses of all sizes, from small enterprises to large corporations, can easily adopt Vision AI to enhance security and operational efficiency.

  • Ant Unveils Innovative AI Travel Companion Integrated into Mobile Wallets for Seamless Adventures

    Ant Unveils Innovative AI Travel Companion Integrated into Mobile Wallets for Seamless Adventures

    Retailing giants in Asia are grappling with the delicate balance of managing supply chain disruptions and keeping pace with ever-changing consumer expectations. As economies rebound from the impacts of the pandemic, retailers are re-evaluating their strategies to navigate an increasingly competitive landscape.

    Adapting to Shifting Consumer Behaviors

    According to recent reports, consumer preferences in Asia are shifting dramatically. In a bid to cater to the growing demand for seamless shopping experiences, retailers are investing heavily in technology. From advanced inventory management systems to mobile payment solutions, the focus is on creating frictionless interactions both online and in-store. “Consumers want convenience; they want it now. If we can’t deliver that, we risk losing their business,” said Mei Chen, a retail analyst in Shanghai.

    Sustainable Practices Take Center Stage

    Another notable trend is the rise of sustainable retail practices. As climate awareness increases among shoppers, brands across Asia are stepping up their efforts to incorporate eco-friendly practices. From sourcing sustainable materials to implementing recycling initiatives, companies such as Tokyo-based Uniqlo are leading the charge toward a greener future. In a surprising twist, some brands are even rewarding consumers for returning items for recycling, turning sustainability into a rewarding experience.

    The E-commerce Boom Continues

    The pandemic may have accelerated the e-commerce boom, but it seems to be here to stay. Data shows that online shopping is now a staple for many consumers in Asia, leading traditional retailers to rethink their brick-and-mortar approaches. As digital giants like Alibaba and JD.com continue to thrive, smaller retailers are also recognizing the need for a robust online presence. “It’s almost as if the physical store has transformed into a showcase, while e-commerce does the heavy lifting,” noted Raj Patel, an analyst based in Mumbai.

    Collaborative Strategies on the Rise

    In a surprising twist on competition, retailers are increasingly collaborating to enhance their offerings. Partnerships between tech firms and retail giants are blossoming, helping both parties tap into new consumer bases. For instance, the collaboration between a leading grocery chain and a digital health startup has resulted in combined rewards programs that benefit customers on multiple fronts. “We’re no longer just competing with one another; we’re finding new ways to grow collectively,” remarked Jaspreet Kaur, head of retail strategy at a major conglomerate in Bangalore.

    Embracing Omnichannel Retailing

    The omnichannel retail strategy has become a buzzword, with companies integrating various platforms to enhance customer experience. This strategy not only streamlines operations but also fosters greater brand loyalty. Retailers are realizing that today’s consumers often blend their shopping experiences, moving seamlessly between online and offline environments. “You can’t just be a one-trick pony anymore,” said Chao Wei, a representative for a major electronics retailer in Beijing.

    Looking Ahead

    As Asia’s retail landscape continues to evolve, industry leaders face the challenge of maintaining relevance while adapting to new paradigms. Those who embrace innovation, prioritize sustainability, and harness collaboration stand to thrive in a dynamic market. With consumer expectations at an all-time high, the race to keep up is not just a sprint; it’s a marathon, filled with opportunities and surprises for those willing to take the leap.

    Questions & Answers

    What strategies are retailers in Asia adopting to meet consumer expectations?
    Retailers are investing in technology for seamless shopping experiences, emphasizing convenience, and focusing on eco-friendly practices to appeal to sustainability-conscious consumers.

    How has e-commerce affected traditional retail in Asia?
    The e-commerce boom has led traditional retailers to adapt their business models, often transforming physical stores into showrooms while boosting their online presence to reach customers more effectively.

    What is the significance of collaboration among retailers in the current market?
    Collaboration allows retailers to leverage each other’s strengths, expand consumer reach, and provide innovative solutions that benefit both businesses and customers, making the retail landscape more dynamic.

  • Revolutionary New Chip Boosts AI Network Efficiency with Lightning-Fast 102.4-Tbps Speed

    Revolutionary New Chip Boosts AI Network Efficiency with Lightning-Fast 102.4-Tbps Speed

    In a bold step toward revolutionizing the realm of artificial intelligence, Broadcom has unveiled the Tomahawk 6, a state-of-the-art Ethernet switch chip boasting an impressive bandwidth of 102.4 Tbps. This innovation is set to become a cornerstone of large-scale AI workloads, unlocking the potential for organizations to harness the power of expansive AI clusters.

    A New Era for AI Infrastructure

    What sets the Tomahawk 6 apart is its capability to support over a million auxiliary processing units (XPUs) in sprawling scale-out architectures, effectively doubling the bandwidth available compared to previous offerings. This leap in technology is more than just numbers; it paves the way for unprecedented computational power in AI applications.

    Advanced Features for Seamless Performance

    The chip comes equipped with advanced features, including 100 Gbps and 200 Gbps SerDes, co-packaged optics, and enhanced routing software designed for real-time congestion management. Not one to shy away from energy efficiency, Tomahawk 6 integrates long-reach passive copper support, reducing power consumption while also minimizing latency through sophisticated telemetry and adaptive routing systems.

    Simplifying Connectivity with Open Standards

    One of the key advantages of the Tomahawk 6 is its compatibility with standard Ethernet networks and multiple network topologies, simplifying the scaling process without the need for proprietary systems. Its adherence to open standards, such as those championed by the Ultra Ethernet Consortium and the newly established Scale Up Ethernet (SUE) Framework, signifies a strong commitment to fostering a more accessible technology landscape.

    Meeting the Demands of Generative AI

    As the demand for generative AI (GenAI) training, inference, and fine-tuning continues to surge, the Tomahawk 6 positions itself as a critical player in meeting these challenges. Broadcom has already lined up several large-scale deployments, with plans that include configurations featuring over 100,000 AI accelerators operating in production environments. This chip doesn’t just represent a technological upgrade; it embodies a significant shift in how industries may approach AI scalability.

    Questions & Answers

    How does Tomahawk 6 improve AI cluster performance?
    With its ability to support more than a million XPUs and deliver 102.4 Tbps bandwidth, Tomahawk 6 significantly enhances the performance and scalability of AI clusters.

    What advanced features does the Tomahawk 6 include?
    The chip features 100 Gbps and 200 Gbps SerDes, co-packaged optics, and advanced routing software for real-time congestion control, all designed to optimize performance while minimizing latency.

    Why is compatibility with open standards important?
    Being compatible with standard Ethernet networks and open standards ensures that the Tomahawk 6 can be easily integrated into existing infrastructure, allowing for flexible scaling and widespread adoption without being locked into proprietary solutions.

  • CommBank Launches AI Bots to Combat Scams and Enhance Customer Security

    CommBank Launches AI Bots to Combat Scams and Enhance Customer Security

    The Commonwealth Bank of Australia (CBA) is leveraging the power of artificial intelligence to combat the rising tide of scams targeting unsuspecting Australians. In an innovative move, the bank has deployed “a fleet of thousands of AI-powered bot profiles” specifically designed to engage with scammers, gather crucial intelligence, and disrupt their illicit operations.

    AI Bots on the Frontlines Against Scams

    This impressive initiative comes from Apate.ai, a cyber-intelligence firm that evolved from Macquarie University. Each day, Apate.ai unleashes thousands of these smart conversational bots to thwart scammers who rely on text messages and voice calls to deceive their victims. The launch of this bot network follows a successful pilot program from late 2024, showcasing the potential of AI in consumer protection.

    A Honeypot System for Scammers

    At the core of Apate.ai’s operations is an innovative “honeypot” system, explained Dali Kaafar, the company’s CEO and founder. In collaboration with telecommunications partners, the firm maintains an expansive and ever-growing array of dedicated phone numbers that are specifically designed to attract scammers. “When a scammer dials or messages one of these numbers, they actually engage in conversations with one of our AI-powered bots and not a person,” Kaafar elaborated, emphasizing the ingenious trap set for fraudsters.

    The Evolution of Retail security

    The integration of such technology marks a significant step not just in banking but across the entirety of retail, as businesses grapple with the constant threat posed by scammers. While traditional methods of fraud prevention still have their place, the adoption of advanced AI technologies offers a fresh line of defense, transforming the way retailers and banks protect their customers and maintain their trust.

    With creativity and intelligence, CBA and Apate.ai are setting a precedent that may very well redefine how industries combat financial fraud in the digital age. In a world where scams are becoming as common as avocado toast on brunch menus, it pays to have sophisticated tools in your corner.

    Questions & Answers

    How is Commonwealth Bank using AI to combat scams?
    The Commonwealth Bank of Australia is utilizing a network of thousands of AI-powered bots to engage with scammers, gathering intelligence and disrupting their operations.

    What technology underpins Apate.ai’s scam-fighting strategy?
    Apate.ai’s approach is based on a “honeypot” system that employs dedicated phone numbers designed to attract scammers and engage them in conversations with AI bots.

    Why is the integration of AI significant for the retail industry?
    The use of AI in combating scams represents a revolutionary step for the retail industry, as businesses increasingly adopt advanced technologies to protect consumers and safeguard trust.

  • AIS Unveils Groundbreaking Homegrown Hyperscale Cloud Platform, Revolutionizing Digital Infrastructure in Thailand

    AIS Unveils Groundbreaking Homegrown Hyperscale Cloud Platform, Revolutionizing Digital Infrastructure in Thailand

    Thailand is making waves in the tech world with the launch of its first hyperscale cloud infrastructure, developed entirely by a homegrown company. This bold step from AIS Business comes at a crucial time, as the demand for artificial intelligence (AI)-ready platforms continues to surge. The service, named ‘AIS Cloud powered by Oracle Cloud Infrastructure,’ is backed by a robust initial investment of THB 4 billion, aimed at establishing locally governed data centers across the nation.

    Building Digital Sovereignty

    In an age where digital identity is as valuable as gold, Phupa Akavipat, Chief Enterprise Business Officer at AIS, emphasized the necessity of nurturing Thailand’s own AI capabilities. “We firmly believe that Thailand must have its own AI capabilities to ensure long-term technological sovereignty and resilience,” he stated. Akavipat sees the new infrastructure as a cornerstone for national development, reinforcing Thailand’s place in the global digital landscape.

    A Localized Cloud Experience

    AIS Cloud is designed with local users in mind, offering Thai-language contracts and transactions in Thai baht, allowing businesses to sidestep potential currency fluctuations. It also promises enhanced support, featuring Thai-speaking experts ready to assist. The platform boasts advanced capabilities like auto-scaling for heavy workloads and full compatibility with emerging technologies such as machine learning (ML) and big data analytics, making it an appealing option for local enterprises eager to innovate.

    Government Backing and Certification

    The launch has garnered significant support from the Thai government. Dr. Passakon Prathombutr of the Digital Economy Promotion Agency (DEPA) highlighted a landmark achievement, announcing that AIS Business is the first Thai provider to receive the prestigious dSURE 3-Star certification. This accolade, the highest national standard for cloud services, guarantees secure, local data storage without cross-border transfers, aligning perfectly with Thailand’s ambitions for a thriving digital economy.

    Enhancing National Cloud Policy

    Wisit Wisitsora-at, Permanent Secretary of the Ministry of Digital Economy and Society, expressed strong endorsement for the initiative, identifying it as a key element of the national cloud policy. He stressed that collaboration between government and industry is vital for enhancing the country’s digital infrastructure and developing a skilled talent pool that meets modern demands. In a landscape often fraught with uncertainty, this partnership could be the secret ingredient to a brighter digital future for Thailand.

    Questions & Answers

    What is the significance of AIS Cloud in Thailand’s tech landscape?
    AIS Cloud represents a crucial advancement toward digital sovereignty, providing Thailand with independent AI capabilities and enhancing the country’s overall technological infrastructure.

    How does AIS Cloud address the needs of local businesses?
    The platform offers features like Thai-language contracts and transaction support in Thai baht, catering specifically to local companies and helping them navigate currency fluctuations.

    What role does the government play in supporting AIS Cloud’s launch?
    The Thai government has actively backed the initiative, with notable officials endorsing the project as a cornerstone of national digital policy and emphasizing the need for collaboration between the public and private sectors.

  • Sahabat-AI: Empowering Indonesia’s Multilingual Landscape with Innovative Solutions

    Sahabat-AI: Empowering Indonesia’s Multilingual Landscape with Innovative Solutions

    In a groundbreaking initiative that positions Indonesia at the vanguard of Southeast Asia’s artificial intelligence (AI) evolution, PT GoTo Gojek Tokopedia Tbk (GoTo Group) and Indosat Ooredoo Hutchison (Indosat) have officially launched an enhanced version of their open-source large language model (LLM), Sahabat-AI.

    Originally unveiled in November 2024 during Indosat’s Indonesia AI Day, Sahabat-AI has swiftly transitioned from a burgeoning project to an essential pillar of Indonesia’s digital transformation. This latest enhancement not only broadens Sahabat-AI’s capabilities but also strengthens its role as a reflection of Indonesia’s identity, cultural diversity, and aspirations within the AI sphere.

    The introduction of the new 70-billion parameter Sahabat-AI model is a remarkable leap from earlier versions, which were limited to 8 and 9 billion parameters and downloaded over 35,000 times from Hugging Face. This surge in interest highlights a growing hunger for locally-developed AI solutions, particularly those that are community-oriented. With its revamped architecture, the new chat service promises not only improved speed and accuracy but also a sharper intellect.

    Equipped with robust reasoning skills, Sahabat-AI can now tackle complex user inquiries with natural, insightful responses in a variety of languages. This includes five of Indonesia’s major local tongues: Bahasa Indonesia, Javanese, Sundanese, Balinese, and Bataknese, alongside several international languages.

    Bridging Language and Technology

    The multilingual capabilities of Sahabat-AI highlight an important crossroads of technology and culture in Indonesia, a nation rich with over 700 local dialects spread across its 17,000 islands. By incorporating Bahasa Indonesia into its ecosystem, Sahabat-AI aims to foster digital inclusivity, cultural significance, and national technological autonomy. With around 35 million native speakers and over 150 million who use it as a second language, Bahasa Indonesia serves as a vital unifying medium in this diverse country.

    This focus on Bahasa Indonesia helps dismantle linguistic barriers that previously excluded many from accessing AI-driven services, enabling a broad swath of the population to engage with advanced technology in their mother tongue.

    All training, storage, and deployment occur within Indonesia, utilizing Indosat’s sovereign AI infrastructure, GPU Merdeka. This not only reinforces national compliance but ensures user data stays within the country’s borders.

    The addition of Sundanese, spoken by approximately 39 million people, further enriches the cultural tapestry. By enabling Sahabat-AI to comprehend and reply in Sundanese, Indosat promotes regional equity and allows AI’s benefits to reach out into the heart of local communities. West Java, a densely populated economic hotspot, stands to gain tremendously as Sundanese speakers access AI tools in their native language, enhancing educational resources and entrepreneurial opportunities.

    Empowering Culture and Community

    Sahabat-AI provides a culturally attuned solution, especially for digitizing traditions and supporting tourism.

    By incorporating Balinese, Sahabat-AI can facilitate the digitization of traditional rituals and the preservation of temple manuscripts, while also developing voice-to-text applications that support multiple speech levels: Bali Alus, Madya, and Kasar.

    This technological leap is set to significantly boost cultural tourism by providing translations, guided tours, and interactive experiences for visitors embracing Balinese culture. As North Sumatra rises as a digital and ecotourism hub, particularly near Lake Toba, the inclusion of Bataknese ensures that local traditions and languages remain vibrant in the digital era. Sahabat-AI is poised to play a crucial role in digitizing traditional events and supplying real-time translation services to tourists, thereby enabling local communities to showcase their cultural heritage worldwide.

    Within educational environments and community spaces, Sahabat-AI acts as a bridge between age-old teachings and modern technological access, ensuring that the Balinese language not only survives but thrives in contemporary settings. Who knew the path to preserving a language could be paved with AI?

    Fortifying AI Infrastructure

    The backbone of Sahabat-AI is Indosat’s GPU Merdeka, a sovereign AI cloud infrastructure that assures data residency, regulatory compliance, and real-time capabilities for training and inference, all while safeguarding data within Indonesia. This is a key element of digital sovereignty, which has been emphasized by both government figures and corporate leaders.

    Vikram Sinha, President Director and CEO of Indosat, elaborated:

    “Through GPU Merdeka, our sovereign AI cloud, we’re establishing the digital foundation that guarantees AI innovation is not only advanced but also nationally secured, culturally relevant, and equitably accessible. Sahabat-AI is more than just a model; it’s a national asset powered by collaboration and designed for all Indonesians.”

    The local hosting and sovereign architecture of the model lay a robust groundwork for public sector integration. In an era when secure, domestically developed digital services are prioritized, Sahabat-AI sets a blueprint for AI-enabled governance, public health initiatives, language education, and localized content regulation.

    From a business perspective, GoTo Group is integrating Sahabat-AI into the GoPay app—one of Indonesia’s most widely utilized digital platforms—demonstrating the practical utility of AI in everyday life. Whether enhancing customer service or improving financial literacy, the chatbot transforms into a daily digital ally.

    Patrick Walujo, CEO of GoTo Group, reinforced this ambition. He remarked, “Its multilingual capability, paired with increased precision, allows Sahabat-AI to cater more effectively to the varied needs of individuals and businesses throughout Indonesia. It reflects our commitment to digital sovereignty and aligns with President Prabowo’s vision for technology that is both locally developed and hosted.”

    He further noted, “By collaborating with Indosat and a wide array of partners, we’ve crafted a platform that is smarter, faster, and more affordable. We’re making the Sahabat-AI chat service available via the GoPay app, ensuring millions can reap the rewards of this uniquely Indonesian LLM. It’s already making a tangible difference across the GoTo ecosystem, reducing costs, enhancing service quality, and deepening engagement.”

    Strengthening the National Agenda

    National leaders are also voicing their support for Sahabat-AI as a vital element of Indonesia’s future. Luhut Binsar Pandjaitan, Chairman of the National Economic Council, emphasized, “Data sovereignty isn’t merely a technical matter; it’s fundamental to our independence in this digital age. I commend GoTo and Indosat for spearheading the Sahabat-AI ecosystem and for fostering technological innovation rooted in our national identity. By crafting AI solutions that understands our uniquely diverse linguistic and cultural landscape, we are ensuring that digital transformation benefits all Indonesians.”

    With a focus on local languages, sovereign infrastructure, and open collaboration, GoTo and Indosat are championing a national agenda for any nation eager to leverage AI without compromising its unique cultural essence.

    Questions & Answers

    What is Sahabat-AI and why is it significant for Indonesia?
    Sahabat-AI is an open-source large language model developed by GoTo Group and Indosat. Its significance lies in its enhancement of digital inclusivity and cultural relevance, making AI services accessible to Indonesians in their native languages while ensuring compliance with local regulations.

    How does Sahabat-AI promote regional equity in Indonesia?
    By including local languages such as Sundanese and Bataknese in its repertoire, Sahabat-AI empowers speakers to engage with AI tools, thereby enhancing digital accessibility, educational opportunities, and boosting local entrepreneurship in regionally significant areas.

    In what ways will Sahabat-AI impact tourism in Indonesia?
    Sahabat-AI enhances tourism by digitizing traditional rituals, providing translations, and offering interactive experiences in local languages, which not only helps preserve cultural heritage but also allows local communities to connect with visitors and share their culture more effectively.

  • Rakuten, AWL, and Vissel Kobe Unveil Exciting New Edge AI Initiative

    Rakuten, AWL, and Vissel Kobe Unveil Exciting New Edge AI Initiative

    In a groundbreaking initiative, Rakuten Mobile, AWL, Inc., and Rakuten Vissel Kobe have joined forces under the auspices of the Ministry of Internal Affairs and Communications’ Regional Digital Transformation (DX) Promotion Package Project, managed by the Mitsubishi Research Institute. This collaboration officially kicked off this month with a joint demonstration in Kobe City, signaling a significant step in the integration of cutting-edge technology in Japan’s security landscape.

    Transforming Security with Edge AI

    This project will harness edge artificial intelligence (AI) technology to optimize communication loads in large venues, such as Noevir Stadium Kobe, home to the professional soccer team Vissel Kobe, a proud member of the Rakuten Group. By fusing AWL’s intelligent camera systems, Rakuten Mobile’s robust network infrastructure, and sophisticated AI algorithms, the initiative aims to create a more responsive security environment.

    Aiming for Smart Solutions Amidst Challenges

    The overarching goal is to tackle persistent challenges in the security sector, particularly labor shortages and rising personnel costs. While digital transformation and AI-driven automation offer promising solutions, employing cloud-based AI for surveillance in expansive arenas has proven complex. The sheer volume of video data transmission can overburden communication networks, leading to inflated operational costs and unveiling infrastructural limitations.

    Innovative Demonstrations to Test New Technologies

    This partnership is structured around three innovative demonstration areas. The first involves deploying far-edge devices at surveillance camera locations to conduct real-time risk assessments and analyze video feeds using AI-powered image recognition. These devices will compress video data dynamically into three formats—text, image, and video clip—based on the assessed risk levels and live network congestion feedback from edge servers. These servers will consolidate surveillance data, generating actionable reports for security personnel through a small-scale language model (SLM).

    The second demonstration will put AI’s image recognition capabilities to the test, evaluating its performance in identifying critical incidents such as falls and aggressive behaviors. This robust assessment aims to ensure the reliability of AI in various environmental conditions, with the ambition of developing versatile applications that can adapt to the security needs of different venues.

    In the final demonstration, the project aims to pioneer portable, environment-agnostic security solutions that minimize disruptions to existing communication infrastructures. By merging portable camera systems with integrated AI processing and mobile network technologies, the initiative seeks to create adaptable security applications for a spectrum of environments—from bustling event venues and amusement parks to transportation hubs and retail stores, potentially even in rural settings.

    Set to span from June 2025 to January 2026, this collaboration aims to significantly enhance the safety and security of communities across Japan, marking a bold stride in the practical applications of AI and innovative network solutions. After all, in the realm of technology, a secure future isn’t just closer—it’s right on the horizon.

    Questions & Answers

    How will this collaboration improve security in large venues?
    The collaboration aims to enhance security by utilizing edge AI to optimize communication loads and conduct real-time risk assessments, making surveillance systems more responsive and efficient.

    What are the three demonstration areas of the project?
    The project is structured around real-time risk assessment with intelligent cameras, evaluating AI’s reliability in recognizing critical incidents, and developing portable security solutions that reduce the impact on existing communications infrastructure.

    How long will the project run?
    The initiative is scheduled to run from June 2025 to January 2026, seeking to advance community safety through innovative AI applications.

  • Google Teams Up with Gentle Monster to Unveil Innovative AI-Powered Smart Glasses

    Google Teams Up with Gentle Monster to Unveil Innovative AI-Powered Smart Glasses

    As Asia’s retail landscape continues to evolve, brands are increasingly turning to innovative strategies to capture consumer attention and drive sales. The latest trend highlights international pop-up stores, merging the excitement of limited-time offerings with immersive brand experiences. These transient spaces have been gaining traction across major Asian cities, allowing retailers to experiment with their concepts while maintaining a sense of urgency and exclusivity that consumers find irresistible.

    Pop-Ups Redefining Retail

    The rise of pop-up stores has given retailers a fresh avenue to interact with their target audiences in vibrant and engaging environments. For instance, in bustling urban centers like Tokyo and Shanghai, brands are setting up shop, often accompanied by high-profile collaborations with local artists, chefs, or influencers. This approach not only enhances the customer experience but also generates buzz on social media, drawing in crowds eager to connect with the brands they love.

    Mastering the Art of Engagement

    What makes a successful pop-up? According to experts, it’s all about creating memorable moments. From interactive installations to exclusive product launches, retailers are increasingly focusing on engaging consumers beyond mere transactions. Take, for example, a cosmetics brand that offers personalized consultations alongside complimentary experiences like high-tech skin assessments. These enticing interactions transform passive shoppers into enthusiastic brand advocates, reinforcing the idea that retail is about more than just buying goods—it’s about building relationships.

    The Asian Market’s Unique Pulse

    Asia’s diverse cultural landscape affords a unique opportunity for brands to tailor their pop-up strategies to local preferences. In South Korea, for instance, where trends can shift at the speed of light, brands are quick to adapt, often launching limited-edition items that speak directly to consumer desires. Meanwhile, in Southeast Asia, where street culture thrives, pop-ups are often set against the lively backdrop of local festivals or markets, integrating seamlessly into the community fabric. It’s a bit like a retail tango—where rhythm and location are key to keeping consumers coming back for more.

    A New Era of Sustainability

    Sustainability is another pivotal aspect shaping pop-up strategies in Asia. As consumers become more environmentally conscious, retailers have begun to craft pop-ups that emphasize eco-friendly practices. This includes using reclaimed materials for storefront construction or offering zero-waste products, which not only attract eco-aware shoppers but also reflect a brand’s commitment to social responsibility. In a market where customers increasingly demand transparency, this approach helps forge deeper connections, positioning brands as allies in the sustainability journey.

    Looking Ahead

    As we look to the future, the pop-up phenomenon is set to continually reshape Asia’s retail environment. What started as a temporary solution has morphed into a dynamic strategy essential for brands aiming to stay current and relevant. In a world where consumer loyalty is fragile and attention spans are short, retailers that embrace the thrill of temporary experiences are likely to secure a special place in the hearts—and shopping lists—of savvy Asian consumers.

    Questions & Answers

    What are the key benefits of pop-up shops for retailers?
    Pop-up shops allow retailers to engage consumers in new and exciting ways, create urgency with limited-time experiences, and experiment with different concepts without the long-term commitment of a permanent store.

    How do pop-ups differ across various Asian markets?
    Pop-ups are tailored to reflect local culture and preferences; for example, in South Korea, they often feature limited-edition items due to rapidly changing trends, while in Southeast Asia, they may integrate with local festivities, enhancing community engagement.

    What role does sustainability play in the pop-up trend?
    With a growing emphasis on environmental consciousness, many retailers are using pop-ups to showcase eco-friendly practices, from incorporating sustainable materials in their setups to offering zero-waste products, appealing to a more eco-aware consumer base.

  • Starbucks pilots ‘Green Dot’ AI virtual assistant tool

    Starbucks pilots ‘Green Dot’ AI virtual assistant tool

    Starbucks has initiated a testing phase for a novel artificial intelligence (AI)-driven virtual assistant, Green Dot Assist, across 35 outlets in the United States and Canada. This innovative tool is designed to offer immediate, conversational answers to baristas’ queries, thereby eliminating the necessity to consult manuals or conduct online searches for information.

    Green Dot Assist is intended to facilitate easy access to key information, bolster baristas’ confidence and familiarity with products, and ensure smooth workflow. As an example, Starbucks cited how Green Dot Assist could swiftly refresh a barista’s memory about ingredients in a seasonal beverage.

    Starbucks has expressed that this tool aligns with its broader strategy to minimize friction in the workplace and give baristas more time to concentrate on preparing beverages and interacting with customers.

    The AI assistant, powered by Microsoft Azure’s OpenAI platform, is expected to automate technical alerts and staff scheduling adjustments in the near future.

    Following the completion of this trial phase, Starbucks intends to extend the usage of Green Dot Assist to more outlets.

    Questions & Answers

    What is the purpose of Starbucks’ Green Dot Assist?
    Green Dot Assist is an AI-powered virtual assistant designed to facilitate easy access to key information, bolster baristas’ confidence and familiarity with products, and ensure smooth workflow in Starbucks outlets.

    How does Green Dot Assist work?
    Green Dot Assist provides immediate, conversational responses to baristas’ queries, eliminating the need for staff to consult manuals or search for information online.

    What are the future plans for Green Dot Assist?
    Following the completion of its testing phase across select outlets in the US and Canada, Starbucks intends to extend the implementation of Green Dot Assist to more locations. The AI assistant is also expected to automate technical alerts and staff scheduling adjustments in the future.

  • AI in Retail: Revolutionizing the Customer Experience Across Asia

    AI in Retail: Revolutionizing the Customer Experience Across Asia

    Retailers are gearing up for a game-changing era as they embrace the power of artificial intelligence (AI). With technology rapidly evolving, retailers across Asia are discovering AI’s potential to personalize experiences, streamline operations, and redefine customer engagement. From analytics to chatbots, AI is not just a trend; it’s becoming an essential element in staying competitive in today’s market.

    Transforming Customer Journeys

    The integration of AI in retail is revolutionizing how brands interact with consumers. Imagine walking into a store and receiving personalized product recommendations right on your smartphone—sounds like magic, right? It’s actually AI at play. Retailers are utilizing AI to analyze consumer data, allowing them to tailor recommendations based on preferences, past purchases, and even browsing histories. This hyper-personalization goes beyond simple marketing; it cultivates a shopping experience that feels genuinely curated for each individual.

    Streamlining Operations

    Operational efficiency is another area where AI is making waves. From inventory management to supply chain logistics, AI-powered tools are helping retailers predict demand, optimize stock levels, and reduce waste. By employing machine learning algorithms, businesses can make data-driven decisions that enhance productivity and minimize costs. In a world where every dollar counts, these advancements are not just nice to have—they’re crucial for survival.

    Enhancing the Shopping Experience

    AI-enhanced customer service tools, like chatbots, have changed the way retailers communicate with consumers. These digital assistants offer 24/7 support, answering questions and resolving issues at lightning speed. This not only boosts customer satisfaction but also allows human staff to focus on more complex tasks that require a personal touch. The result? A seamless shopping experience that keeps customers coming back for more.

    Amid these technological advances, it’s interesting to note that some retailers are also looking back. Nostalgia marketing is proving to be a surprising ally as brands blend AI’s cutting-edge approach with classic consumer sentiments—who wouldn’t want to reminisce about their favorite childhood snacks while shopping?

    Questions & Answers

    What role does AI play in personalizing customer experiences?
    AI analyzes customer data to provide tailored product recommendations, creating a unique shopping experience for each individual.

    How does AI improve operational efficiency in retail?
    AI tools help retailers optimize inventory and supply chain logistics by predicting demand and making data-driven decisions, which leads to reduced waste and increased productivity.

    What impact do chatbots have on customer service?
    Chatbots provide instant support around the clock, improving customer satisfaction and freeing up human employees for more complex interactions.

    As the retail landscape continues to evolve, one thing is clear: the future is not just automated; it’s personal.

  • Over a third of APAC Consumers Use AI to Shop, with adoption across generational groups, Adyen’s Research shows

    Over a third of APAC Consumers Use AI to Shop, with adoption across generational groups, Adyen’s Research shows

    Adyen, the global financial technology platform of choice for leading businesses, today published its 2025 Annual Retail Report which highlights a rising momentum in AI adoption across APAC’s retail landscape. 

    A poll of 41,000 consumers across 28 markets including Singapore, Australia, Hong Kong, India, Japan, and Malaysia reveals that over a third (38%) of APAC consumers now use AI to help them get their shopping done. This is a 39% surge from 2024, with more than one in ten APAC consumers (11%) having used AI for shopping for the first time over the past 12 months.

    The experience for APAC consumers has been positive. 63% say that AI inspires their purchase decisions from outfits to meals, faster than anyone else can. AI also serves as a search tool, with 62% of APAC consumers wanting to find unique brands and shopping experiences using AI, a development that highlights the chance for brands to combine partnerships and cross-selling to drive customer sales. 59% of APAC consumers are now open to making purchases using AI in the future.

    AI Adoption Prevalent Across Generations 

    Generations across APAC are increasingly exploring shopping with AI. It is most popular among Generation Z (ages 16 to 27), especially in places like Malaysia and Hong Kong, where 74% and 64% of Gen Z shoppers use AI, respectively. Older generations are also catching on; in Singapore, Generation X (44 to 59 years) and Millennials (28 to 43 years) recorded the biggest increases1 in their use of AI in shopping over the past 12 months, at 45% and 28% respectively. 30% of those aged 60 and over say they currently use AI to support them in making purchases. 

    “The introduction of AI in shopping has created new shopper journeys that are more exciting than ever. From it, we see an emergence of new consumer behaviors — one characterized by personalization and convenience,” said Warren Hayashi, President, Asia Pacific, Adyen. “For retailers, embracing AI isn’t just about staying current; it’s about meeting evolving consumer expectations and staying competitive in a fast-changing retail landscape.”

    Retailers Look to AI for Growth

    When asked how they plan to boost revenues in 2025, many APAC retailers pointed to AI and emerging technologies as key strategies. More than a third (34%) said they would invest in AI to support business activities across areas like sales and marketing, product innovation, and security and fraud prevention. 

    “Retailers generate vast amounts of payments data through their daily operations, presenting a substantial untapped opportunity,” said Hayashi. “Where AI comes into play is to drive conversions at scale. Building on this potential, we recently launched an AI-powered payment optimization solution called Adyen Uplift. By training AI on all of the transactions Adyen processes, we help retailers identify genuine shoppers at scale, and fly them through checkout securely and with minimal friction.” 

    Enabling Safer Payments Amid the AI boom 

    While AI sparks excitement, 26% of APAC consumers now feel more worried about the possibility of fraud and scams. One in five don’t enable their devices to remember their payment details in anticipation of fraud. 

    “Besides optimizing revenue, AI could aid in the fraud-fighting efforts of retailers,” said Hayashi. “By training AI on the thousands of transaction data retailers process each day, it can spot anomalies, identify patterns, and predict fraud attempts – ultimately ensuring consumer trust and protecting retailers’ hard-earned revenue.”

    Currently, 40% of retailers in APAC use AI to help prevent fraudulent transactions in their stores.

    Beyond AI, Unified Commerce Offering Still Key 

    While investment in new technologies is welcome, less than half (46%) of APAC retailers currently enable customers to shop easily across online and offline channels. Understanding the importance of an omnichannel strategy, a further 19% of business leaders plan to enable this over the next 12 months. 

    Having an online presence creates new channels for brands to connect with customers. In today’s digital world, 46% of APAC consumers expect to be able to easily shop with a business across multiple touch points including social media, apps, and the online store, with the rise of social commerce seeing more than 36% of APAC consumers using social media to shop.

    Despite this, APAC shoppers still have a strong preference for physical stores. 42% of shoppers like both equally, while the remaining shoppers choose brick-and-mortar (35%) over online platforms (22%). Consumers still prefer to see and feel the product (48%) and try on items (41%) before purchasing, and appreciate the immediacy of having their items on hand upon purchase (35%).