Tag: airasia

  • AirAsia partners with Vice to woo travellers with culinary adventurism

    AirAsia partners with Vice to woo travellers with culinary adventurism

    AirAsia has announced a content partnership with Vice to encourage travellers to explore some of the world’s spiciest regions and cuisines.

    The content partnership consists of a four-part travel series Hot Heads which will be hosted by Karina Utomo, of Australian hardcore band High Tension, who will travel to India to discover the spiciest dishes available.

    Hot Heads will tour diverse locations within AirAsia’s India network which includes Chennai, Bangalore, Hyderabad and Jaipur.

    AirAsia Group head of branding, Rudy Khaw said: “Vice are the perfect partner for us to showcase India as an exciting destination for millennials. Using food as the driver, the unique series challenges the host Karina to step outside her comfort zone and explore the diverse sights and sounds of India.”

    Business development director of brand partnerships Vice Australia, Cain Collins said: “We’re incredibly excited to be working with the team at AirAsia, and inspiring the search for unique and exciting experiences.

    “Hot Heads is a travel series informed by quantifiable insights drawn from Vice owned data around what’s currently driving young people’s destination consideration set: culinary adventurism and local experiences, combined with a little bit of Schadenfreude.”

    AirAsia recently re-created its Weekdays campaign from 2015 to encourage more people to travel within Thailand.

  • AirAsia celebrates Avalon Airport launch with $99 flights to Asia

    AirAsia celebrates Avalon Airport launch with $99 flights to Asia

    Earlier in the year, Avalon Airport and AirAsia announced they would be teaming up to offer the first ever international flights out of Melbourne’s second airport, Avalon.

    Now, tickets for first flights are finally out and to celebrate they are on sale for as little as $99 each way.

    These are to AirAsia’s home city Kuala Lumpur and, to be perfectly frank, are actually on sale for $12 each waywith airport taxes coming in at $87. Put the two together and you get your flight fare.

    Whichever way you look at it, it is super cheap and is definitely not one to be missed.

    The Melbourne to Kuala Lumpur route will operate twice daily on AirAsia’s long haul carrier AirAsia X on an A330-300 aircraft. While it’s the focus flight of this launch, it isn’t the only one from Avalon Airport on sale. Direct flights from Melbourne (Avalon) to Bangkok are also available from $154 each way while over 70 indirect flights via Kuala Lumpur are also available to snap up for cheap. This includes Melbourne to Singapore from $140, Melbourne to Phuket from $147, Melbourne to Male (Maldives) from $201 and Melbourne to Tokyo from $249, to name a few.

    Again all these fares are one-way with returns costing double.

    Travel is open across a more-than-generous period, ranging from 4 December 2018 to 13 August 2019. This includes peak season dates such as Christmas, though these are limited so you may need to be flexible with your dates around high-season to keep to your intended budget.

  • Air Asia introduces two new international routes from Hanoi and Phuket to Penang

    Air Asia introduces two new international routes from Hanoi and Phuket to Penang

    Expanding its wings even further, AirAsia marked another milestone by celebrating its new international inaugural flights from Hanoi in Vietnam and Phuket in Thailand, into its Penang hub at the Penang International Airport (PIA) here today.

    Its three-hour flight from Hanoi touched down at PIA at 12.50pm, carrying passengers up to 80 per cent load, while the Phuket flight will land later tonight at 11.05pm.

    The inaugural flight from Hanoi was received by state Tourism Development, Heritage, Culture and Arts committee chairman Yeoh Soon Hin, AirAsia Malaysia Head of Commercial Spencer Lee and Penang Global Tourism chief executive officer Ooi Chok Yan.

    Lee said AirAsia was pleased to strengthen its Penang hub further with the two new routes. He said the AirAsia Group had flown over 11 million guests in and out of Penang since 2015.

    “In 2017 alone, we had 3.5 million passengers, and for this year until June, we already have two million guests.

    “We are happy to share that we are leading the market in Penang with 68 per cent of direct routes as of this April.

    “We look forward to further boosting tourist arrivals, while at the same time, connecting Penangites and the northern community to more destinations internationally with the AirAsia network,” he said in his speech.

    Yeoh said that the two new direct routes from Hanoi and Phuket would further boost the number of tourists arriving from these two cities.

    “This upward trend in Penang tourism is a good indicator for a robust economy in the immediate foreseeable future,” he added.

    The four-times weekly direct flight from Hanoi and daily direct flights from Phuket are the seventh and eighth new routes launched by the airline into Penang as a group, thus further strengthening the Asean footprint through connectivity aside from the Kuala Lumpur hub.

    The flights heading to Hanoi will take off at 6.15am every Monday, Wednesday, Friday and Sunday. The return flights from Hanoi will take off at 8.50am Vietnam time on the same four days every week.

    The one-hour flight to Phuket will depart at 8.25pm daily while the return flight will take off at 11pm Thailand time.

    In conjunction with the momentous occasion, AirAsia is offering celebratory promotional all-in-fares from RM119 flight to Hanoi and RM79 flight to Phuket, both flights from Penang.

    The special promotion is available for booking from July 2 to July 8 for the travel period between July 2, 2018, to Jan 31 next year.

    Guests can visit airasia.com or use the AirAsia mobile app on the iPhone or Android devices to enjoy the special promotional fares.

  • Citaglobal Airports’ proposal for new LCCT was supported by AirAsia

    Citaglobal Airports’ proposal for new LCCT was supported by AirAsia

    A proposal for a new low-cost carrier terminal (LCCT) to be developed at Kuala Lumpur International Airport (KLIA) was made last year by a company called Citaglobal Airports Sdn Bhd, a move which looks to have had the backing of the AirAsia group, the largest user of klia2, the current LCCT.

    Documents revealed that the company’s director, Datuk Seri Mohamad Norza Zakaria, had proposed to then prime minister Datuk Seri Najib Abdul Razak, via a letter dated Nov 24, 2017, the building of a new LCCT that will be able to accommodate higher passenger numbers, especially with the establishment of the Digital Free Trade Zone.

    Citaglobal Airports said it will be able to generate the required funds for the project from the private sector which will benefit the government in terms of savings on infrastructure and operation costs.

    In addition to that, it said UK-based airport operator Manchester Airports Group Plc indicated interest to manage and operate the new LCCT.

    The project was said to require 450 acres, for which Citaglobal Airports suggested the government transfer land rights from the Director General of Land and Mines to the Transport Ministry, which will then be leased out for the project for a period of 99 years.

    “The necessity for a new LCCT in KLIA will make Malaysia a leading hub in Asia with a ‘dual hub’, whereby the main KLIA terminal will house the OneWorld Alliance, klia2 will house other premium airlines and the new LCCT will accommodate the low-cost carriers,” the proposal read.

    Companies Commission of Malaysia records show that Citaglobal Airports was incorporated on Nov 2, 2017 and is involved in wholesale of goods without particular specialisation and management and business consultancy activities.

    AirAsia Bhd issued a letter of support for the plan via a letter dated Nov 2, 2017 which coincides with Citaglobal Airport’s incorporation date. The letter carried AirAsia’s letterhead and bore the signature of its executive chairman Datuk Kamarudin Meranun and copies were sent to AirAsia group CEO Tan Sri Tony Fernandes and AirAsia Bhd CEO Aireen Omar.

    The low-cost airline expressed its interest in shifting its operations to the new LCCT.

    “We understand that Citaglobal Airports Sdn Bhd plans to develop a LCCT at KLIA. We are in full support of this proposal as the aviation sector is a major contributor to the country’s economic growth and accords significant contributions to other sectors of the economy,” it said, citing a study by Bain & Co.

    Kamarudin said it would support Citaglobal by making the new LCCT the base for AirAsia Bhd and AirAsia X Bhd operations, have all flights operated by AirAsia group operate at the new LCCT and participate with Citaglobal to generate non-aeronautical revenue.

    Citing the recent increase in Passenger Service Charge (PSC) introduced by the Malaysian Aviation Commission (Mavcom) and the proposed equalisation of PSC at both airports, on top of other cost increases proposed by the commission and the Department of Civil Aviation, the airline said an LCCT with a much reduced PSC and cost for travellers is required to accommodate the low-fare travel segment while KLIA and klia2 could be used to accommodate premium airlines.

    AirAsia declined to comment in response to the matter.

    According to Malaysia Airports Holdings Bhd, AirAsia accounts for 95% of traffic at klia2 and they are the largest occupant.

    “Any new airport terminal construction will be under the purview of the Ministry of Transport and will need to get the government’s approval. We are currently guided by the existing National Airport Master Plan,” its spokesperson said, who added that it has not received anything official on the matter.

    The Transport Ministry was yet to respond to request for comments as at press time.

  • AirAsia strongly refutes India CBI allegations

    AirAsia strongly refutes India CBI allegations

    AirAsia Group Bhd (AAGB) lambasted the Indian Central Bureau of Investigation’s (CBI) first information report (FIR) lodged against the low-cost airline, based on information from an unnamed “reliable source.”

    “We question the motives of the unnamed person, persons or organisation that lodged this FIR but we will cooperate fully with the Indian authorities in accordance with due process provided in law,” it said in a filing with the stock exchange.

    AAGB refuted strongly all the allegations made in the FIR as baseless, unsupported and unjustified and will vigorously challenge these allegations.

    The FIR claimed that unknown public servants have engaged in a criminal conspiracy involving AAGB, AirAsia India, group CEO Tan Sri Tony Fernandes, deputy CEO Bo Lingam, four other named parties and unknown public servants and unknown private persons, to expedite the approval process and change in aviation policies to suit AirAsia India, by lobbying with stakeholders in the Indian government through non-transparent means.

    AAGB explained that its move, together with other aviation players, to lobby the Indian government to remove the 5/20 rule was done in compliance with the law and without any unlawful payments. The 5/20 rule inhibits competition and the development of a healthy aviation sector that endures for the benefit of the Indian consumer.

    “Further, AAGB has had an internal review and concluded that there has been no wrongdoing by either Fernandes or Lingam.”

    AAGB said the joint venture with Tata Sons Ltd to set up its low cost carrier in India carrying the AirAsia brand, was primarily due to the sterling reputation and integrity of Tata Sons in India.

    “All required approvals were obtained through normal channels and it took more than a year to get these approvals. Given Tata’s more than 100 years track record and that of AirAsia’s reputation, we refute any inference of impropriety in obtaining these approvals.”

    AirAsia Investments Ltd holds 49% equity in AirAsia India, while the remaining 51% is owned by Tata Sons (49%) and two individuals on the board (2%) who are Indian nationals.

    AAGB reiterated that all the allegations in the FIR are unfounded and are without any rational basis and are wholly inconceivable in the context of corporate governance norms in Malaysia.

    “Accordingly AAGB denies all allegations of wrongdoing and will pursue all legal remedies available to address these allegations.”

    Meanwhile, AAGB said AirAsia India lodged an FIR against former CEO Mittu Chandilya last year over the contract with HNR Trading Pte Ltd which was unauthorised by the company.

    It also submitted a forensic audit report by an accounting firm in India to show that funds were illegally siphoned out of the company through that unauthorised contract.

    “We believe that the Bangalore police are still investigating although much time has lapsed.”

  • AirAsia to transfer International flights to MCIA’s new Terminal 2

    AirAsia to transfer International flights to MCIA’s new Terminal 2

    With the opening of the new Terminal 2 of the Mactan Cebu International Airport (MCIA) next month, AirAsia Philippines has announced its transfer of international flights to and from Cebu at the new terminal by July 1.

    In an interview on Tuesday morning, AirAsia Philippines CEO Captain Dexter Comendador said they are excited to transfer to the new P17.5 billion terminal.

    “We are delighted to be moving to a new terminal, which will provide our guests with enhanced travel experience. The relocation to the new terminal also provides us with great capacity for long-term growth and expansion in Cebu as AirAsia’s hub,” he said.

    The low-cost airline is advising their passengers traveling from Cebu starting July to be at the Terminal 2 at least three hours before their scheduled flights.

    Currently, AirAsia already operates several international flights in Cebu including Kuala Lumpur, Singapore, Taipei, Incheon, Shenzhen, Hangzhou.

    They will also be having their inaugural flight from Cebu to Shanghai in China this coming July 7.

  • AirAsia to start flights to Ipoh

    AirAsia to start flights to Ipoh

    Low-cost carrier AirAsia Group Bhd is adding services to Ipoh and also looking at restarting flights to Kuantan, according to its group chief executive Tan Sri Tony Fernandes.

    He said this in a tweet this morning from his handle @tonyfernandes: “We opening IPOH soon and also looking to restart Kuantan. Would mean we would fly to all local destinations.”

    AirAsia had initially introduced flights to Kuantan in June 2008, but dropped it later.

    At 11.49am, AirAsia fell 1.25% or 4 sen to RM3.15 with 1.9 million shares done.

  • AirAsia on the offensive over traffic rights

    AirAsia on the offensive over traffic rights

    AirAsia has accused Malaysia’s aviation body, Mavcom, of holding back the country’s aviation and damaging tourism growth.

    The airline made the accusations, Thursday, in a rebuttal of an earlier statement released by Mavcom saying it always adhered to a transparent and objective process when considering traffic right applications.

    AirAsia has accused Malaysian Aviation Commission (Mavcom) of making a grossly misleading statement on the evaluation process when allocating air traffic right to airlines.

    Mavcom had earlier said it that it followed a process that would take into account airlines’ views when it was allocating air traffic rights.

    But in its public statement, AirAsia disputed Mavcom’s claim saying the agency had failed to take into account the airline’s viewpoint made at three meetings since November last year to May this year.

    “Most of our concerns were ignored and have not been addressed,” the airline said in its statement.

    The airline claims that operations on international routes that are linked to unrestricted bilateral air agreements (permitting unlimited operations by airlines in terms of frequencies, seat capacity and aircraft types), should not be blocked by Mavcom.

    “Mavcom’s decision to reject our route applications is therefore completely against the Open Skies policy advocated by Malaysia’s  Ministry of Transport when negotiating for bilateral air agreements with other countries.”

    AirAsia is objecting to Mavcom’s demand that airlines should provide commercially sensitive and confidential information, such as unit revenue/cost (RASK/CASK) figures and fare structures, when requesting for route approvals.

    “Financial evaluation of routes should be left to the airlines, as it is the airlines’ prerogative to decide on the commercial viability of their own operations,” AirAsia said.

    It called on Mavcom to simplify the air traffic rights allocation process claiming it is “ now extremely cumbersome due to the high number of documents and data that need to be provided to support applications for route approvals.”

    AirAsia calls for more transparency from Mavcom as no detailed computation/supporting data is provided when a route is rejected, other than a statement citing “overcapacity” on the route concerned.

    The airline group noted that Mavcom rejected an application to increase Kota Kinabalu-Sandakan flights from 25 to 32 trips per week citing there was overcapacity on the route event though flights were operating at a 90% load factor.

    “We also wish to seek clarification from Mavcom on why MASwings is being allowed to operate 21 trips per week on the route. MASwings is a fully subsidised airline and possesses an undue financial advantage over other commercial airlines, and a review of its 21 times weekly service is required. Inter-Sabah air connectivity has been held back for years and we are keen to boost tourism in the state.”

    Malaysian carriers already lag behind their Asean competitors in terms of total weekly seats deployed for points in Asia.

    According to the Ministry of Tourism Malaysia, Thai carriers have deployed 893,166 weekly seats, while Singapore carriers have deployed 661,863, compared to 590,422 by Malaysian carriers as of December 2017.

    “Mavcom blocking growth in this manner only serves to benefit other regional airlines who are allowed to grow without undue restrictions by their own civil aviation authorities.

    “We have also seen a 3% decline in tourist arrivals to Malaysia to 25.95 million in 2017 from 26.76 million in 2016. Mavcom’s rejection of route applications will only further compound the issue and hamper Malaysia’s tourism and economic growth.”

    AirAsia Malaysia CEO Riad Asmat said, “Mavcom is not an airline, and should leave the business to actual airlines like AirAsia that understand the market. Since 2001, we have grown from two planes to more than 200 aircraft and from 200,000 guests flown in that first year to 89 million guests this year. We operate more than 320 routes – one-third of which are unique – to over 130 destinations across Asia-Pacific, the Middle East and the US.

    “By failing to understand the true business of airlines, and by trying to micro-manage the industry, Mavcom is doing more harm than good to Malaysian aviation, the exact opposite of its mandate. It is holding the industry back with slow approvals and high charges, while other countries invest heavily in increased air traffic connectivity, to the detriment of the Malaysian tourism sector and the economy,” the airline’s CEO concluded.

  • AirAsia dares Singaporeans to dream with new campaign

    AirAsia dares Singaporeans to dream with new campaign

    AirAsia’s new #DareToDream campaign, which is currently running in Singapore with the tagline “We Dare to Dream, So You Can Too”, aims to inspire by sharing personal stories, to encourage individuals to dream big, push limits and seize the day.

    The campaign was motivated by AirAsia’s own success story, and credits its employees who have propelled AirAsia to where it is today. It runs until August 2018 on YouTube, Facebook and Channels 5 and 8. AirAsia will also seed its #DareToDream message on various other digital platforms through InSkin and S4M, and also run ad images on buses to further reinforce the brand messaging. The Smalls and Carat Singapore were involved in the campaign.

    #DareToDream also shares the achievement of one of the airline’s All-Stars, Captain Suwapich Wongwiriyawanich, who dared to dream and made it come true. She is the first female A330 pilot in AirAsia Thailand.

    “At AirAsia, one of our core values is to dare to dream and we want to inspire our employees and guests to do so too. No dream is too big,” AirAsia Singapore, head of marketing, Sharon Cheong, said.

  • Maxis, AirAsia put up RM30 mil for World Cup airing on RTM

    Maxis Bhd (Maxis) was announced as the main sponsor for the live telecast of 41 World Cup 2018 matches through Radio Televisyen Malaysia (RTM).

    Information and Communications Minister, Gobind Singh Deo, said meanwhile, AirAsia Bhd (AirAsia) had agreed to a RM12 million sponsorship in the gold category, sealing the deal for the games’ telecast here, which costs an overall RM30 million.

    He said there were other corporate bodies who had expressed interest to sponsor the telecast.

    “RTM is still in a negotiation process with the interested parties. We encourage those interested to come forward. The RM30million is meant for the 41 World Cup matches, so other sponsorships could be used for promotional activities and even additional telecast for the remaining matches,” he said in a Press conference to launch FIFA World Cup 2018 the free live telecast today.

    He said the government thrived in providing the platform for the people for different fields including patriotism, recreational and entertainment.

    “We can’t deny the fact that football is a very popular sport among the people. Thus, the telecast agenda was given priority so that the message could be channeled effectively.

    “The sponsorship is not only important in making that the World Cup telecast a success, but also a boost to RTM’s reputation,” said Gobind, who is a fan of Brazil football team.

    Out of the 64 matches, RTM will show 41 matches, out of which 28 will be live and 13 delayed.

    RTM allocates a total of 400 hours of telecast through TV1 and TV2 in the 21st FIFA World Cup, which will be held in Russia starting from June 14.

    TV viewers also stand a chance to win flight tickets in a contest by AirAsia held throughout the tournament.

  • AirAsia to fly from KK to Bangkok from Aug 16

    AirAsia to fly from KK to Bangkok from Aug 16

    AirAsia Group Bhd will fly from Kota Kinabalu (KK) to Bangkok, Thailand from Aug 16, 2018, marking the airline’s ninth route connecting Malaysia and Thailand.

    In a statement today, the low-cost airline said the thrice-weekly KK-Bangkok direct flights would be operated by AirAsia Thailand, with promotional all-in-fares starting from RM99 one way for travels between Aug 16, 2018, and Aug 13, 2019.

    Bookings for the promotional flight tickets are available from today until June 17, 2018.

    Currently, the Malaysia-Thailand routes operated by AirAsia includes Kuala Lumpur (KL)-Bangkok (84 times weekly), Penang-Bangkok (14 times weekly), Johor Baru-Bangkok (11 times weekly), KL-Hat Yai (11 times weekly), KL-Hua Hin (four times weekly), KL-Chiang Mai (seven times weekly), KL-Phuket (seven times weekly) and KL-Krabi (21 times weekly)

  • AirAsia: Neither we nor CEO has received any notice from India’s CBI

    AirAsia: Neither we nor CEO has received any notice from India’s CBI

    Airasia Group Bhd and its CEO Tan Sri Tony Fernandes have not received any notices from the India’s Central Bureau of Investigation (CBI) contrary to reports which stated that Fernandes has been summoned for questioning on June 6.

    “We wish to state categorically that neither AirAsia Group nor Tan Sri Tony Fernandes, in his personal capacity, has received any such notice as of today,” the group said in a statement.

    If and when any such notice is received through formal and official channels, then in accordance with the sovereign laws of Malaysia we will abide by the due process of the letter of the law,” it added.

    AirAsia said both the group and Tony will fully cooperate with the respective authorities in India in the investigations.

    The group was referring to news reports quoting sources in which it was reported that AirAsia’s Indian unit allegedly broke rules while obtaining rights for international flights out of the country.

    CBI reportedly named Fernandes, the airline and others in a complaint, alleging they lobbied government officials “to secure mandatory approvals, some of them through non-transparent means”.

    Reuters quoted a CBI source on Friday as saying that Tony had been called for questioning in the case on June 6, adding that others would also be called as part of the investigation.

    In 2014 the low-cost carrier launched its domestic flight operations in India with local joint venture partner Tata Sons.

    At market close, Airasia’s share price rose 4.19% to close at RM3.23 with some 10.5million shares done.

  • AirAsia Potentially Planning Launch of Esports Team, League, and Center

    AirAsia Potentially Planning Launch of Esports Team, League, and Center

    Malaysian low-cost airline, AirAsia, is looking to take its esports activities to new heights. In an Instagram post, Kamarudin Meranun—chairman of AirAsia and CEO of its parent company, Tune Group—says the company will develop its own team, league, and esports centre.

    With no formal announcement made by the airline yet, it’s not clear whether the company is launching own competition series, or simply become a named sponsor for an existing event.

    AirAsia CEO Tony Fernandes acquired a majority stake in Mobile Legends esports organization Team Saiyan, earlier this year. The squad was subsequently rebranded, but this announcement suggests the airline could even be building its own esports team subsidiary.

    The Esports Observer reached out to AirAsia, who declined to provide more details at this point in time.

    The airline is also a sponsor of Mineski’s Dota 2  team, and runs an esports program for its employees: the AirAsia Allstars Esports Club. Tony Fernandes, who is also a majority shareholder of the Queens Park Rangers soccer club, has also previously hinted at a potential partnership with Singapore-gaming brand Razer

  • AirAsia stock plunges after India launches bribery probe

    AirAsia stock plunges after India launches bribery probe

    Shares in Asia’s biggest low-cost airline tumbled on Wednesday after police said they were investigating allegations that executives bribed Indian government officials. India’s Central Bureau of Investigation (CBI) said Tuesday it had opened a case looking into whether AirAsia’s Indian affiliate used illegal means to try and get favorable treatment from local regulators.

    Indian police conducted raids on AirAsia offices and residences belonging to company officials in Delhi, Mumbai and Bangalore, CBI spokesperson R.K. Gaur said. The CBI case names Tony Fernandes — founder and CEO of the Malaysia-based carrier — among several people accused of wrongdoing.

    AirAsia India denied any wrongdoing. Shuva Mandal, a director at the company, said in a statement that the company is “cooperating with all regulators and agencies to present the correct facts.”

    Indian police allege that AirAsia India executives used middlemen to funnel bribes to Indian government officials in order to try to secure a license for the airline to operate international flights.

    Until recently, airlines in India were required to have a fleet of 20 aircraft and five years of service in order to fly in and out of the country, conditions which AirAsia India could not meet because it only launched in 2014 and operates 18 planes.

    News of the investigation buffeted AirAsia Group’s stock, which fell nearly 7% in Kuala Lumpur on Wednesday.

    “Investors are concerned that the investigations could reduce or eliminate AirAsia India’s chances to operate international flights, which is where the goldmine lies,” said Corrine Png, founder of transportation research firm Crucial Perspective.

    The CBI case also accuses the airline’s Indian franchise of breaching the country’s foreign investment rules.

    Indian laws prevent foreign airlines from holding a controlling stake in any local airline. AirAsia Group owns 49% of its Indian affiliate, with another 49% held by Indian conglomerate Tata Sons.

    However, the CBI alleges that AirAsia India is effectively controlled by Fernandes, a violation of investment rules. It said that was achieved through a “brand license agreement” that turned AirAsia India into “a de-facto subsidiary rather than a joint venture.”

    In a statement late Wednesday, AirAsia India said Indian regulators had approved its operations and management as recently as February 2017, ruling that the license agreement was meant “only for ensuring uniformity of brand and quality of services.”

    “[AirAsia India] will be cooperating with the relevant authorities to facilitate an early conclusion of this matter,” it added.

    AirAsia in Malaysia didn’t respond to requests seeking comment from Fernandes on the allegations.

  • AirAsia unveils first UFC-branded livery following sponsorship

    AirAsia unveils first UFC-branded livery following sponsorship

    irAsia has launched the first UFC branded livery on an AirAsia Airbus A330-300, in collaboration with premier mixed martial arts (MMA) organisation UFC. This aircraft is the first of its kind in the world to feature the UFC branding, the press statement read.

    According to Rene Valencia, UFC vice president, international marketing partnerships, the partnership between UFC and AirAsia is a testament to the passion behind both brands. Vice president of Asia Pacific at UFC, Kevin Chang also added that the brand is committed to growing the brand and sport in Asia, and this collaborative partnership will continue to help the brand do that.

    “We are pleased to unveil this special livery as the Official Airline of the UFC in Asia. Fight fans have been eagerly awaiting the return of UFC to Singapore, and we are thrilled to be able to present Cowboy vs Edwards for their enjoyment,” Rudy Khaw, group head of branding, AirAsia added.

    Last year, AirAsia had inked a deal with UFC to serve as the global brand’s first-ever “Official Airline” sponsor. This gives the airline rights to the signage and branding at select international events in 2018. In addition, AirAsia will also serve as presenting sponsor of select UFC Fan Experiences throughout the region.