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Tag: etail

  • Walmart Hires robots to handle cleaning and unboxing

    Walmart Hires robots to handle cleaning and unboxing

    US retailer Walmart is adding thousands of robots to its stores to handle cleaning tasks, allowing workers more time to help customers.

    Walmart said by February 2019, it will have introduced the 920-pound autonomous floor scrubbers at 1,860 of its 4,700 US stores.

    The robots will clean the floors and unload boxes in its stockrooms. The “smart assistants” can scan shelf inventory at 350 stores and bots will be placed at 1,700 stores to automatically scan boxes as delivery trucks drop them off and they are sorted onto conveyor belts.

    “The overall trend we’re seeing is that automating certain tasks gives associates more time to do work they find fulfilling and to interact with our customers,” CEO Doug McMillon told of the new technology last year.

    Walmart is hoping that the bot army will increase sales and in-store efficiency. The retailer said it’s quite difficult to find workers to work overnight to receive the supplies from trucks.

    “We’re seeing increases in sales and reductions in turnover in what had been a very difficult job to fill,” CEO McMillon told.

    Walmart goes high tech

    Last year Walmart invested over US$2 billion to remodel stores around the country and improve online shopping services for its new in-store pickup feature. Walmart said on Tuesday that it would bring 16-foot-tall automated vending machines to 900 new stores this year to quickly fetch customers’ online orders.

    “There is a labor shortage in retail. It will not be easy for Walmart to add labor to perform these functions. So a high level of automation is required,” said Kirthi Kalyanam, director of the Retail Management Institute at Santa Clara University told.

    Earlier this month the retailer announced a partnership with Google on the new Walmart Voice Order which allows shoppers to order groceries through Google Assistant.

  • Asics Singapore E-commerce Platform Launched

    Asics Singapore E-commerce Platform Launched

    Asics Singapore has launched an online store, with other Southeast Asian markets to follow soon.

    The one-stop destination for all Asics products introduces an integrated shopping experience with shoes exclusive to the online store and a seamless check-out experience.

    The e-commerce site will strengthen Asics’s omnichannel retail strategy in Singapore, providing avid runners with easy access to shoes across all categories and a platform to browse for new purchases while on the move.

    Shoppers can choose to collect their orders directly from the stores or have them delivered.

    Asics’ brick-and-mortar stores will have tablets accessible to customers who want to  experience the Asics.com portal while in store.

    During the next eight weeks, shoppers can collect Asics shopping vouchers at pop-up vending machines across the island. By answering the questions posted weekly on the machines, shoppers can receive an eight-digit code to obtain the vouchers.

    This month, vending machines will be placed at SAFRA EnergyOne Toa Payoh from April 8 to 17; at SAFRA EnergyOne Yishun from April 18 to 27; and at Singapore Polytechnic (InnoMall) from April 28 to May 5. More locations will be revealed on the Asics Instagram account.

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  • Zilingo received fresh investment funding

    Zilingo received fresh investment funding

    Online marketplace Zilingo has raised US$226 million in its recent Series D funding.

    The fresh capital round brings the total amount raised by the company to $308 million. Having secured its latest investments, the company is now looking to China as well as other key Asian markets as part of its growth strategy to expand its B2B business.

    Key investors from this latest round included Sequoia Capital, Temasek Holdings, Burda Principal Investments, Sofina, Singapore investment fund EDBI as well as existing investors.

    “Sequoia’s investment in Zilingo dates back to when the company wasn’t even yet incorporated and the name wasn’t finalised,” said Sequoia Capital (India) Singapore’s MD Shailendra Singh.

    “Ankiti and team have rapidly transformed their original ideas about Zilingo into a platform company that serves fashion consumers, merchants, retailers, brands and manufacturers, collectively representing a multi-hundred-billion-dollar market size. We are amazed by the team’s ability to envision and execute against such an ambitious roadmap and are excited to continue to support them on their journey.”

    The company says it plans to invest the capital in long-term value building across the supply chain, building new and deeper relationships with manufacturing partners in Vietnam, Cambodia, Sri Lanka and China, and expanding into new markets such as the Philippines, Indonesia, Australia and the US this year.”

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  • Amazon Products Now Available in Australia

    Amazon Products Now Available in Australia

    Amazon has launched another key part of its business in the Australian market – it’s advertising products.

    Amazon Advertising, the part of the company that offers display and video ads and an online tool to programmatically buy ads, launched in Australia on Friday, according to a company blog post.

    This gives businesses a way to reach the millions of unique visitors who land on Amazon’s local website each month, according to figures the company cited from SimilarWeb.

    “With Amazon Advertising, agencies and advertisers – regardless of whether or not they sell on Amazon – can deliver relevant messages to customers on and off Amazon, throughout their customer journey,” the blog post reads.

    The launch comes amid a recent revamp of the US e-commerce giant’s advertising business. In 2017, the company added a new office and 2000 jobs, mostly in advertising, in New York City. It has also introduced self-service buying tools, among other new products, and started providing deeper insights into its enormous customer database.

    These efforts seem to be paying off. Advertising was part of Amazon’s fastest growing business segment last year. Revenue from the company’s “other” category, which includes advertising, grew 115 per cent in 2018, to US$10.1 billion. Research firm Magna estimated that advertising accounted for US$6 billion of that figure.

    Most of this growth has come at the expense of rival digital advertising giant, Google, according to a report last week. 

    The report stated that WPP PLC, the world’s largest ad buyer, spent about US$300 million on Amazon search ads in 2018, and about 75 per cent of that money came from Google search. This was up from the US$100 million to US$150 million it spent on Amazon search ads in 2017, according to sources familiar with the matter.

    Advertising at the point of purchase

    One reason Amazon may be attracting more advertising dollars is that it enables businesses to reach customers much closer to the point of purchase than Google or Facebook, although both tech giants – particularly Facebook, which owns Instagram – have been working to close the gap between the discovery and purchase stages of the customer journey for some time.

    But before retailers completely upend their advertising budgets, they may want to consider the metrics they’re using to allocate budget to begin with. New research from Monash University has revealed that ‘last touchpoint attribution’, a key metric most advertisers use to measure ad effectiveness and allocate budget, is not accurate.

    “At the moment, if a consumer buys a new toy online, Google can look at the search patterns that person has had over the past few days, or whether they’ve received any emails from a department store such as Kmart,” Peter Danaher, head of the department of marketing at Monash Business School, said.

    “They use a method called ‘last touchpoint attribution’. So, if the consumer last opened an email about toys, the email gets the credit. It they last did a Google search on toys before making the purchase, Google gets the credit.

    “The advertising industry has used this method for the past five years because it’s simple and effective. The problem is, this method ignores how long consumers remember an advertisement.”

    According to Danaher, last touchpoint attribution doesn’t take into account the cumulative effect of seeing ads in different places, and allocating budget based on this metric is less effective than allocating budget to maximise profit.

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  • Online grocery marketplace Dei Lifts Off in Singapore

    Online grocery marketplace Dei Lifts Off in Singapore

    Home-grown online grocery marketplace Dei has launched in Singapore.

    Standing for ‘Daily Everything’, Dei hosts more than 70 physical Singapore-based Indian retailers, and 15,000 products categorised into canned goods, clothing, locally sourced vegetables, fruit and meat.

    Consumers will enjoy same-day delivery along with post-sale services.

    “Dei was founded to promote digital transformation and introduce new technologies for Little India’s merchant community,” said Jay Varman, co-founder and CEO.

    “With Dei, Little India’s retailers and merchants can enjoy greater access to the greater Singapore community and increase their revenue by up to 30 per cent.”

    Appointed by the Little India Heritage Association (LISHA) and the Singapore India Chamber of Commerce and Industry (SICCI), Dei was soft-launched in 2016, and has gained year-on-year growth of 120 per cent, peaking at an average of 50 daily orders with an estimated $900,000 in total revenue.

    “Dei helps to bridge the gap between e-commerce and the traditional brick and mortar space, allowing for the consolidation of shipments into one,” said Rajakumar Chandra, chairman of LISHA,

    “We hope to collectively onboard all business owners and merchants of Little India to ensure that everyone benefits from the nationwide digitalisation push. Furthermore, we are in discussions with representatives from Chinatown and Kampong Glam to expand into their respective precincts, thus providing a truly seamless experience for all Singaporeans.”

    The platform is currently raising seed funding for future expansion. It plans to build hyperlocal, omnichannel-integrated marketplaces across Southeast Asia.

  • Shiseido and Alibaba Collaborating to Please Chinese Customers

    Shiseido and Alibaba Collaborating to Please Chinese Customers

    Japanese cosmetics giant Shiseido on Sunday become the world’s first multinational cosmetic company to open a dedicated office in Hangzhou to work with Alibaba Group and co-create products specifically tailored for Chinese consumers.

    The Shiseido and Alibaba office, within walking distance of the Alibaba Xixi headquarters, will house a team of around 20 Shiseido employees by next year. The purpose is to tighten collaboration with Tmall, Alibaba’s B2C marketplace and better position Shiseido in China, said the makeup company’s China region CEO Kentaro Fujiwara.

    “China is Shiseido’s biggest and most-important market [outside of Japan]. By combining Alibaba’s strengths in digitisation and consumer engagement with Shiseido’s world-class standards in research and development, we can create products that can precisely capture the appetite of the Chinese consumer,” he said. “I hope this unprecedented collaboration will pave the way for further innovations for the entire [Shiseido] group.”

    According to Shiseido, its China business saw the fastest acceleration in 2018 with sales growth of 32.3 per cent year-on-year to RMB 11.6 billion (US$1.73 billion). China accounted for 17.4 per cent of Shiseido’s total net sales last year, making it the profitable country market, following its home market Japan. Shiseido said it expects e-commerce to generate 40 per cent of its China sales by next year.

    “Without a doubt, whether it be e-commerce or digital innovation, Alibaba is the leader. Alibaba is one of the most important strategic partners for Shiseido China as well as for the entire group,” said Fujiwara.

    Mike Hu, president of Tmall’s fast-moving consumer goods division, said Shiseido’s leadership position in the industry and its quick adaptation to digital transformation is a common value shared by Alibaba.

    “Our primary mission is to enable others, and we are always eager to work with the world’s leading companies to help them bring their best products into the China market in the most effective and efficient way. This definitely includes Shiseido, a reputable brand that is synonymous with high standard and high quality,” he added.

    “The opening of the Shiseido and Alibaba office represents an important and historical milestone of our long-term collaboration,” Hu said.

    One of Shiseido’s cosmetics brands, Za, opened a Tmall flagship store in September 2011. Since then, 12 flagship shops and 15 major brands also launched on the platform. Fujiwara said there is a plan to bring Shiseido’s mother-and-baby product brand into China later this year via Tmall.

  • Pininfarina Launches New Website To Strengthen Its Online Presence

    Pininfarina Launches New Website To Strengthen Its Online Presence

    Mahindra-owned Pininfarina has announced the launch of its new website detailing out its complete product and service that are on offer. The Italian marque says that the new website will further aid to strengthen the company’s digital presence and showcase how broad and structured its service offer is. For this project, Pininfarina has roped in the creative agency Vangogh from Milan, which has designed and developed the new website.

    Talking about the company’s new website, Giuseppe Bonollo, Director Sales and Marketing, Design, Pininfarina S.p.A. said, “We are a company made up of people with a multitude of skills, from car design to engineering, from industrial design to architecture, from digital design to the ability to build prototypes and cars in small series. A wealth of skills that allows us to have a unique and comprehensive approach to projects, always consistent with our mission from the beginning: the creation of products and services that transform and innovate the experience for the end user. The new site is, therefore, the global showcase of the plurality of our skills and services”.

    In addition to the company’s several design projects, the website also offers details about its all-new fully-electric hypercar the Battista, which was revealed early this year in Cambiano, Turin. Furthermore, the website also talks about Mahindra’s recently launched intermediate commercial vehicle, the Mahindra Furio.

    Max Galli, President of vangogh said, “We are excited to collaborate with Pininfarina, another Italian excellence that entrusts to our agency the objective of enhancing the Made in Italy talent oriented to the global export of quality. Creativity, innovation and effectiveness are the levers that will guide us in this precious “collaboration”, in which the values of Pininfarina reflect those of our agency”.

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  • What Makes Dropshipping the Future of E-commerce

    What Makes Dropshipping the Future of E-commerce

    There are plenty of articles floating around on the internet with numbers that reveal how much dropshipping is making. And those who believe that e-commerce is a thing in just North America and Europe are wrong. It is a global phenomenon and will continue to be one of the cornerstones for the future. But what makes drop shipping so popular for both individuals who are looking to make some extra money on the side and massive companies that dominate their area of expertise? The answer is not that simple as there are quite a few reasons why that is. The most attractive aspect of this business model is that the best dropshipping products can be found anywhere: Google, YouTube, AliExpress, etc. You don’t have to look far to find a winner!”

    Product Sourcing

    If you consider how regular e-stores operate, it can become quite problematic for those who get their products from other manufacturers and sell them after. The whole thing becomes even more of a headache if it is in another country. Items are delivered in bulk, so calculating how much you are going to sell beforehand is crucial. And who is capable of doing calculations that are perfect? The more you delve into it, the clearer it becomes how much money, time, and other resources it takes.

    Meanwhile, dropshipping eliminates all these problems and allows you to focus on marketing and profits. Even if you do have to deal with issues that arise with the products, it is no more than a couple of emails every day or so.

    Storage

    While this point has been mentioned above, it would still be worth emphasizing how much of a difficulty it can be to store your products. Take used car parts for instance. There will be another issue besides the lack of space. It is not that great for the environment, so if certain agencies get the hang of what you have, you might end up in trouble. And there are a number of products that would cause this.

    Order Fulfillment

    Packing, going to the post office, etc. is not that big of a problem if you have just a few items to ship every other day. However, as soon as things start to pick up, you will more than likely not have enough time for all of that. And if you are stuck all day dealing with order fulfillment, there will not be enough time to focus on the website and marketing. Once the scaling begins, it will be physically impossible to deal with everything yourself, and hiring others will mean paying them. Again, this is another problem that does not exist in dropshipping. Logistics are not the same.

    Photos and Cataloging

    To shine in the world that is dominated by big companies, a new e-shop owner will have to put as much effort as possible. Products will need to appear as attractive as they can, which means that there will be a need for an expensive camera, and even a professional photographer. It would not be a stretch to say that you will need to get an entire studio for things to work out in your favor. Meanwhile, drop shippers have it easy thanks to the amazing product importing feature app. This app allows for photos to be instantly imported.

    Potential to Scale

    The potential to become a powerhouse in e-commerce by drop shipping is massive. There are plenty of companies that started out as nothing but an individual or a group of people who had the same goal. Since the method requires very little money to invest, a lot of money can be used for expansion. The more time you spend learning about how it works, the easier it will become to make your dream a reality.

    Testing Different Products Without Spending

    It is more than likely that you will not have a lot of success with your first venture. But that is not a bad thing as it will be a good experience for the future. Dropshipping allows you to sell and test without spending money yourself. Finding the perfect product to focus on will take time, but if there is one method that allows you to do so without worrying about financial loss, it is this one.

    All in all, it should become clear why dropshipping is such a great thing and will continue to be one of the cornerstones of e-commerce in the future. What is dropshipping is the question that first-timers might pose, but it is thoroughly explained in the second chapter of the ebook by Oberlo titled “Dropshipping 101: Ecommerce Without Inventory”. So if you are interested in starting something of your own, give this ebook and other sources of information a read.

     

  • Walmart partners with Google for voice shopping

    Walmart partners with Google for voice shopping

    US retail giant Walmart and tech company Google have collaborated on voice technology to assist customers with grocery shopping.

    Starting this month, Walmart Voice Order will allow consumers to order groceries through Google Assistant by saying, “Hey Google, talk to Walmart”.  Google Assistant will then follow the orders directly and add grocery items to their Walmart Grocery cart.

    “We continue to innovate for the future and look to technology to make great services even better in the future. Introducing: Walmart Voice Order,” said Tom Ward, senior vice president, Digital Operations, Walmart US.

    “With the new voice ordering capabilities we’re building across platforms with partners like Google, we’re helping customers simply say the word to have Walmart help them shop … literally.”

    “Best of all, customers can be extra confident that we can quickly and accurately identify the items they are asking for with the help of information from their prior purchases with us. The more you use it, the better we’ll get,” added Ward.

    When shoppers say “add milk to my cart,” the Google Assistant will add the specific milk brand the customer usually buys, meaning there is no need to continually repeat the brand, volume and whether it’s a low fat or whole milk.

    Shoppers can use Walmart Voice Order on Smart Displays like Google Home Hub, Android phones, iPhones, watches, etc.

    “We know when using voice technology, customers like to add items to their cart one at a time over a few days – not complete their shopping for the week all at once. So, this capability aligns with the way customers shop. We can’t wait to hear what they think about it and how it’s making shopping easier for them,” Ward explained.

    Walmart, Amazon competes in the US grocery sector

    Walmart’s latest move comes in light of Amazon’s plans to slash prices at Whole Foods Market and to give major discounts to Amazon Prime members. Amazon also offers voice-activated shopping using its own Alexa-enabled devices, which dominates the US smart speaker market, with 67 per cent market share in 2018.

    “We still don’t see a lot of people shopping and buying with smart speakers yet, but this may change if more lower-cost models begin to incorporate screens. We’re also likely to see people doing more things with their voice assistants as they find their way into cars and other home-based devices,” said analyst Victoria Petrock.

    There are still a minimum number of shoppers who are using speakers to shop. Voice commerce in 2018 accounted for approximately 0.4 per cent of US e-commerce sales. Analysts expect it to increase in the next few years.

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  • Vingroup buys Vietnam c-store chain Shop&Go

    Vingroup buys Vietnam c-store chain Shop&Go

    Vingroup has acquired 87 Vietnamese Shop&Go convenience stores for just US$1.

    Vingroup’s retail arm VinCommerce, which manages Vinmart supermarkets and Vinmart+ convenience stores, will upgrade infrastructure, staff and goods at the acquired stores by the end of next month.

    According to a VinCommerce statement, Shop&Go made the approach and offered to sell itself.

    “The competition is more intense than we imagined; that is why we’ve decided to leave,” a Shop&Go spokesperson said, admitting Vietnamese retail market still has potential for growth.

    “We have sold our stores to Vingroup so it can continue to develop them.”

    Opened in 2006, Shop&Go was one of the earliest convenience store chains in Vietnam.

    By 2016, it had aggregated losses of almost VND205 billion (US$8.81 million).

    VinCommerce runs 108 VinMart supermarkets and 1900 VinMart+ convenience stores.

    Last year, it acquired supermarket chain Fivimart with 23 outlets.

    In a report last year, Nielsen Vietnam observed a rise in visits by Vietnamese to convenience stores. The average shopper uses a convenience store 4.5 times per month – three times the frequency of 2010.

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  • South Korean online retail sales show steep climb

    South Korean online retail sales show steep climb

    South Korean online sales posted double-digit growth in February, underpinned by soaring demand for air purifiers.

    The spike in demand was caused by an instance of fine-dust pollution that hit Korea during the month.

    The findings were published in a Ministry of Trade, Industry and Energy report last Thursday that registered a 12 per cent advance in online retail sales compared with the same period last year.

    Home appliances sales, encompassing air purifiers, grew 62.2 per cent over the course of the month.

    The February figures contrasted with a 0.4 per cent dip in revenue by both online and offline major retailers and a 7.1 per cent decline in offline sales. Discount outlet sales also dropped by 13.7 per cent.

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  • Indian online grocer BigBasket raises Millions for next Phase

    Indian online grocer BigBasket raises Millions for next Phase

    Indian online grocery platform BigBasket has raised investment capital of about US$150 million.

    The investors include South Korean Mirae Asset Management (at about $60 million), the UK’s CDC Group (at $40 million), and existing investor Alibaba (about $50 million). The investment figures were shown in documents submitted to the Ministry of Corporate Affairs.

    BigBasket received $300 million in February last year from Alibaba and other investors and has been discussing seeking further funding since last November. The firm aims to generate revenues of the equivalent of $2.5 billion by next year.

    The online-grocery market is burgeoning in India, and accounts for a sizeable proportion of unorganised retail in the country.

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  • Meet Alipay’s Western Expansion Partner: RiverPay

    Meet Alipay’s Western Expansion Partner: RiverPay

    Alipay is one of the dominant forces in Chinese mobile payments solutions, but its ultimate goal, like with any payments company, is global expansion. You’ve recently covered some of Alibaba’s expansion into the UK through their partnership with Barclaycard, but there’s an unknown partner I want to introduce you to that’s giving Alipay access to over 12,000 store locations and over 30,000 points of sale in the U.S., Canada and Europe.

    Meet RiverPay: Alipay’s authorized payment service partner that connects global merchants with over 1 billion Alipay users around the world, especially Chinese travelers abroad. (69% of whom used mobile payments last year, according to Nielsen.)

    All of RiverPay’s merchant customers are adopting Alipay as a payment option, including top luxury retailers like Saks Fifth Avenue, Hudson’s Bay, Dolce & Gabanna and Prada. With payments integration in less than two weeks and compatibility with over 80 percent of mainstream enterprise resource planning systems, RiverPay can help merchants adopt Alipay fast without interruption to cashiering systems.

  • Alibaba Launches “Fliggy Buy” Shopping Channel with Merchants

    Alibaba Launches “Fliggy Buy” Shopping Channel with Merchants

    New service offers convenience to Chinese travelers, advances “Global Fun” strategy Hangzhou, China, March 26, 2019 – Fliggy, the travel service platform of Alibaba Group, has launched its Fliggy Buy service, which offers overseas merchants a new solution to capture opportunities presented by the growing purchasing power of Chinese outbound travelers.

    The service offers a new shopping channel for Chinese travelers to browse and buy goods on Fliggy before reaching their destination, picking them up in stores after they arrive. It also advances Alibaba’s “Global Fun” strategy, which promotes international travel for Chinese tourists by working with industry players to give the tourists a richer experience while abroad.

    Merchants on Fliggy Buy will include duty-free and tax-free stores, both overseas and within mainland China, internationally renowned brands, specialty local stores and an increasing range of shopping destinations. Furla Hong Kong and Laox of Japan have already joined this channel, and more merchants are expected to join.

    “Fliggy is committed to making it easy to conduct travel business in the digital era. The launch of Fliggy Buy represents our latest move to work with merchants targeting the vast numbers of tourists from China to develop innovative solutions, and offer them targeted customer traffic. Our aim is also to embrace the potential of digital technology and provide a holistic travel experience encompassing food, accommodation, transportation, sightseeing, shopping and entertainment,” said Roman Zhu, Head of Fliggy Buy at Fliggy.

    Through Fliggy Buy, Chinese customers can access detailed information and buyers’ reviews about products, presented in their own language, prior to an overseas trip. This helps them understand features and compare prices across different merchants before committing to a purchase. They can ensure the items they want, especially limited editions, are in stock before the trip and make reservations online, as well as seek online customer service. Buying from duty-free and tax-free stores is an added benefit.
    Chinese travelers using this service can choose from a range of products, including cosmetics, suitcases, bags and alcohol offered by popular merchants. After selecting a pickup store, as well as inputting their personal information and completing payment, consumers can then pick up their goods at their leisure, allowing them more time to explore and experience the destination.

    “Duty-free and tax-free stores are our focus during the first phase of rollout, as they are the most visited shopping and consumption venues amongst Chinese outbound tourists. Our next step is to enrich the product categories on Fliggy Buy and recruit more overseas merchants to include high-end luxury brands, household electronics sellers, as well as pharmacy and cosmetics stores, assisting them to reach more Chinese consumers,” Zhu said.

    With users visiting 192 countries and regions in 2018, outbound travel is an important part of Fliggy’s business. Fliggy’s insights show an upward tendency of Chinese travelers spending overseas, as the average spending of these travelers grew 9% year-on-year in 2018. As a platform operator, Fliggy is dedicated to helping merchants and associations working in the tourist industry worldwide to build direct relationships with Chinese consumers.

    As a key component of the Alibaba Economy, Fliggy is committed to promoting Alibaba Group’s “Global Fun” initiative. Global Fun together with Global Buy, Global Sell, Global Pay and Global Delivery are the five core aspects of Alibaba Group’s globalization strategy to realize its long-term vision of serving two billion consumers around the world and supporting 10 million businesses to operate profitably on its platforms by 2036.

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  • Home-and-living brand Jiyoujia debuts in Singapore

    Home-and-living brand Jiyoujia debuts in Singapore

    Alibaba’s e-commerce platform Taobao has launched its home-and-living channel, Jiyoujia in Singapore.

    Marking the brand’s first foray into an overseas market, products are on show at Taobao Home store at NomadX store.

    “Singapore is an important market for Taobao, and we continue to witness strong and sustained demand for the home-and-living category here by shoppers,” said Mickey Xiong, country director for Southeast Asia, at Taobao.

    “In fact, the home-and-living category is our fastest-growing segment here.”

    Jiyoujia also launched its Home Lab portal, one week after its debut in China. Using the portal, curated sets of Jiyoujia products are recommended to customers, promoted through interactive digital showcases. Surfers can hover over each item for more information.