Zephyr Toymakers Pvt Ltd is India’s largest indigenous toy manufacturing company and parent to the most well-known toy brands ‘Mechanix’ and ‘Blix’. The company endeavours to encourage kids to be innovators of the future. All their products serve the purpose of being fun as well as educative.
Zephyr stands by the motto to make your kids future ready. They believe that there are two types of people, ‘Technology creators’ and ‘Technology Consumers’. Majority of today’s population of young adults fall under the latter category, where they are consuming technology created by Gen X to simplify the chores.
Zephyr Toymakers focuses on to develop logical thinking skills as well as teaching children as young as ten years how to program. The point is to curate products that help the child to learn the fundamentals of how a machine works as well as to develop curiosity and problem-solving skill. By keeping the above-mentioned points in mind, Zephyr with its wide range of toys focuses on to develop Problem-solving skills, Critical thinking skills, Creative thinking skills, Ability to learn and adapt Interdisciplinary skills and Social skills. In simple terms give the children the skill sets to adapt to the future and make the most of this fast-changing scenario and the forever changing world.
Since tomorrow is unknown, one cannot fathom the skills a child will need then but the skills that will help them learn those necessary skills needs to be learnt today. Thus, Zephyr invests in manufacturing products that help the child in early learning. They are more involved in STEM education (Science, Technology, Engineering and Math) and other toys that are designed to enhance cognitive development in children at a young age.
Zephyr’s most popular toy brand ‘Mechanix’ specifically helps a child develop design thinking skills and problem-solving skills. For instance, when a child is playing and making a ‘Mechanix’ model they will encounter situations where they might get stuck and realise, they cannot do what they anticipated to do next. This encourages them to think around the problem and find a new way to go ahead on their own.
‘Blix’ by Zephyr is an amazing new system that develops and explains the technical part of engineering to kids as young as a 10-year-old. It basically allows the kids a backdoor entry into the high-tech engineering that is put in to build a motorcycle, a car or even a remote control. They learn the technicalities of how gears and circuits work to change speed, direction and create interesting motions. This allows the kids to learn how a circuit or a gearbox works and inspire them to always rebuild something out of their imagination using the same parts.
‘Mechanix’ and ‘Blix’ being Zephyr’s popular toy brands they also offer a variety of board games. Memory Skill, Dog and the Bone, Alien Invasion, Oranges and Lemons to name a few. These are basically two-player games which help kids learn how to make a choice and decide the next move by analysing the information they already have. Other than this, Zephyr has games like Doctor sets, Discover India and Teaching Aids that include Alpha Numero Board and E- Circuit Sets. The only mission Zephyr toys have is to impart learning through play.
Moiz Gabajiwala, CEO at Zephyr Toymakers Pvt Ltd quoted “At Zephyr, we believe that in today’s age of fast learning and exposure, it is important we introduce kids to correct and productive tools that aid in developing their personality. It is important to share the responsibility towards a child’s development by developing toys that provide not only hours of productive work but also instill in them the skills during their formative years to help them thrive”.
