Tag: Korea

  • South Korea Online Retail Market Outlook to 2019

    South Korea Online Retail Market Outlook to 2019

    Ken Research announced its latest publication on “South Korea Online Retail Market Outlook to 2019” which provides a comprehensive analysis of the retail market in South Korea. The report covers various aspects such as market size of South Korea online retail market, segmentation on the basis of product type and modes of distribution. The report is useful for government, industry consultants, online retailers, offline retailers, food and grocery stores, online electronic chains, apparel and footwear manufacturers, other stakeholders and new players venturing in the market.

    The demand in online retail market of South Korea has inclined at a substantial growth rate even after the economic slowdown in 2008. This demand has enhanced due to the increased usage of high speed internet, rising smart phone penetration and high proportion of old aged people in the country. These factors are expected to lead the growth in online retail backed by the improvements in the payment gateways, better packaging and delivering options. During the period 2009-2014, online retail market in South Korea has expanded at a substantial CAGR of 17.7%, which has marked the gross merchandise value at USD ~ billion during 2014.

    According to the research report, the South Korea online retail market will grow at a considerable CAGR rate thus exceeding USD 66.2 billion by 2019 due to the rising income level and growing influence of social media with increasing demand for clothing, fashion products, electronics and beauty products by a large number of middle aged people in the country who wish to upkeep with the trends and stay up-to-date in line with developments in the country.

    “While, rising disposable income, hike in middle aged population and increasing number of internet and smartphone users in the country will result in increased revenue from online retail in South Korea, Cyber crimes and frauds, higher competition and customers’ reluctance to pay high amounts online are few of the major challenges which will affect the growth of this industry in the future”, according to the Research Analyst, Ken Research.

    Key Topics Covered in the Report:

    South Korea Online Retail Market

    Market Size by Gross Merchandise Value, Number of Orders by Product Type, Average Order Size by Product Type Market Segmentation by Product Type Mode of Distribution Trends and Development SWOT Competition and Market Share Important Mergers and Acquisitions Important Investments Growth Drivers Government Rules and Regulations Pre-Requisites to Enter the Market Analyst Recommendation Cause and Effect Relationship Future Outlook Macro Economic Parameters

    Key Products Mentioned in the Report

    Online Clothing, Footwear and Fashion Products

    Online Books and Stationery

    Online Electronics

    Online Beauty Products

    Online Sports, Music and Entertainment Products

    Online Food and Grocery

    Online Baby Products, Household Goods, Motor Parts & Accessories and Garden Products

    Companies Covered in the Report

    eBay, GMarket, eBay Auction, 11 Street, Interpark, Lotte, Emart, GS Home Shopping, CJ O Shopping, Hyundai Home, Shopping, Lotte Home Shopping, Home and Shopping, NS Home Shopping, Fashion Plus, Dahong, Yesstyle.Com, Bershka.Com, Musinsa.Com, Fashionstart.Net, Elf Fashion, Hiphoper.Com, Etude House, Pore Lab, Thefaceshop, Missha, Roseroseshop, Moonshot-Cosmetics.Com, Naturerepublic.Com, Theskinfood.Com, Sokoglam.Com, Kyobo, Yes24, Aladin, Ypbooks.Co.Kr, Bandinlunis.Com, Libro.Co.Kr, Heyeonni.Com, Compuzone, Himart, Icoda, LG Electronics, B-Store.Co.Kr, Lots Etland, Hello Nature, KGC shop, Highstreet, Expatmart.Co.Kr, Fatbag.Co.Kr, Ezshopkorea.Com

  • Local PEFs emerge as big players in M&A market

    Local PEFs emerge as big players in M&A market

    Breaking with their traditional role as mutual fund managers or short-term profit seekers, homegrown PEFs have now transformed into strategic investors to spearhead the recent boom of mega-sized M&As. And leading the pack is Seoul-based MBK Partners Ltd.

    Beating global big-name PEFs like KKR & Co. and Affinity Equity Partners, MBK Partners clinched a 7.2 trillion won (US$6.37 billion) deal last month to acquire U.K. retail giant Tesco Plc’s Korean unit Homeplus, South Korea’s second-largest supermarket chain with 8.6 trillion won in sales last year. It is the country’s largest takeover deal in size.

    Last year, Hahn & Co., the second-largest PEF based in South Korea, bought a controlling 70 percent stake in Hanon Systems, formerly Halla Visteon Climate Control Corp., a leading automotive thermal management solutions provider, for about 4 trillion won.

    Taihan Electric Wire Co., South Korea’s second-largest electrical materials manufacturers, was sold to No. 3 IMM Private Equity last month for 300 billion won.

    Local PEFs’ aggressive investments have spiced up the long-slumped local M&A market as they have registered huge returns from leveraged company buyout deals amid a low interest rate trend.

    Many well known brands are owned by PEFs, ranging from Burger King and KFC to NEPA Co., an outdoor apparel manufacturer, and Coway Co., a leading water purifier firm.

    PEF managers offer a series of distinct private equity funds to make investments in various equity securities after raising capital from cash-rich individuals and institutional investors such as public pension plans, insurance companies and foundations.

    South Korea opened the PEF market in 2004 to encourage corporate takeovers and investment to provide capital to venture start-ups.

    According to data compiled by the Financial Supervisory Service (FSS), a total of 51.2 trillion won in assets were under management by 277 PEFs at the end of 2014, compared with 400 billion won tallied in 2004 when two PEFs were floated for the first time in the country.

    They have attracted more than 5 trillion won every year since 2008 and collected 9.8 trillion won in investment last year alone.

    PEFs have started to draw attention from institutional investors, including the National Pension Service, as the South Korean economy has seemingly entered a low-growth cycle and the benchmark KOSPI has moved in a narrow box range since the 2008 global financial crisis.

    Recently, the South Korean government relaxed regulations in a bid to fuel the M&A market by luring PEFs. It has loosened the so-called double reviewing process by the state anti-trust agency and stakeholder filing requirements.

    MBK Partners is in the forefront to explore the PEF-led M&A market.

    Founded by former Carlyle managers in 2005, MBK Partners has grown into one of the biggest Asian buyout funds with about 14 trillion won in assets under management, with a focus on South Korea and other Asian regions.

    It has invested in 23 companies including Coway, cable TV operator C&M Co., NEPA Co. and Homeplus. Its total assets amount to that of Dongbu Group, the 20th largest conglomerate, with 14.6 trillion won.

    Hahn & Co. has assets of 3.3 trillion won with 12 businesses including Hanon Systems, Daehan Cement and Woongjin Foods Co. under management. No. 3 IMM Private Equity operates 100 firms worth 2.8 trillion won in total assets, followed by Mirae Asset Global Investments Co. with 2.2 trillion won and Vogo Investment with 1.9 trillion won.

    “In the beginning, most PEFs were founded by retired government officials and fund managers with a career in global PEFs. They were financial investors, who bought stakes and sold them to lock in profits,” said Kim Kyung-young from the Asset Management Supervision Office at the FSS.

    “Now they are changing into strategic investors, or buyout investors, playing a major role in acquiring large companies and carrying out corporate restructuring.”

    Although such PEFs have successfully made their presence felt in the local M&A market, South Korean investors are wary of such buyout funds as many PEFs have still disappeared from the market due to worse-than-expected profitability in a takeover deal.

    “PEF-led M&As are not always successful,” said Koo Kyung-hoe, a senior analyst at Hyundai Securities Research Center. “About 66 percent of PEFs reach target profit rates, but we have to bear in mind that the rest, 34 percent, end up in vain.”

    For example, MBK Partners, regarded as having the Midas touch in the financial market, took over C&M in 2008 for about 2 trillion won, but its plan to resell the company has been stalled due to a long slump in the cable TV industry.

    He said they have to expand the range of investors as nearly all local PEF clients are institutions like pension funds and financial firms.

    “In advanced countries, PEFs collect money from universities, foundations and even cash-rich individuals,” said Koo. “They need to draw up plans to lure them as they can serve as an effective, appropriate alternative investment tool in the future.”

    Experts also noted that local PEFs have to overcome the negative public perception in South Korea that they clash with labor unions over restructuring after a takeover.

    U.S. Lone Star Funds’ purchase and resale of Korea Exchange Bank has deepened such negative perceptions toward PEFs among South Koreans, according to experts. Lone Star bought KEB in 2003 for 1.38 trillion won and then sold it to Hana Financial Group Inc. in 2012, pocketing a profit of 4.5 trillion won.

     

  • Seoul soft drink vending machines banned

    Seoul soft drink vending machines banned

    Seoul soft drink vending machines have been banned, causing outrage amongst consumers.

    The Seoul Metropolitan Government has decided to ban the sales of soft drinks at vending machines in public spaces and subway stations.

    But the decision has been derided by Seoulites, many of whom believe the ban restricts freedom of choice.

    ‘Jjamppong’ on Twitter commented: “Soft drinks are not the enemy of health. The stress you get from work is the problem!”

    A user on the portal site Naver criticised the decision as unreasonable, saying “It’s the 21st century, right?”. Other social media posts’ pointed out that based on the logic the government used for the ban – health concerns – “the city should be banning fast food because it causes obesity, too” and “orange juice should be banned because it has more sugar than soft drinks”.

    Seoul city officials explained that they made the decision based on the fact that soft drinks cause obesity, diabetes and osteoporosis, damaging the health of citizens. However, citizens’ reactions indicated that the reason was also difficult to understand.

    One Tweeted: “Koreans don’t even drink soft drinks that much compared to Americans. Was it a necessary measure to take against adults? It would be better to reduce the sugar in canned drinks.”

    Others supported the decision. A Naver user agreed with the ban saying that “all canned beverages and canned foods are polluted with endocrine-disrupting chemicals, and the people who enjoy these products get ill when they’re old. We don’t starve even if we don’t eat these foods. Seoul is doing a good thing.”

    User ‘Umhahahahaha’ at the portal site Daum agreed with the policy but added: “Other countries have that policy. It’s a good thing we are finally banning soft drinks from public places. But I think they should start banning them at schools or wherever there are many children instead of public places.”

  • The Melting Pot eyes Asia

    The Melting Pot eyes Asia

    The world’s largest fondue restaurant chain is looking to expand throughout Asia after early success in Indonesia.

    Franchisees are now actively being sought for The Melting Pot in Hong Kong, Macau, China, Japan, South Korea and India.

    The Tampa, Florida-based restaurateur plans to enter China by opening at least five restaurants in Hong Kong and Kowloon as well as in Macao and numerous cities in Mainland China, including Guangzhou, Shanghai, Beijing and Shenzhen.

    Markets outside Asia, including Brazil, Canada and Mexico, are also in planning.

    The Melting Pot operates more than 125 restaurants across 35 US states, Canada, Mexico, Southeast Asia, and the United Arab Emirates, and has more than 15 locations in development internationally.

    The concept is known for its assortment of flavorful fondue cooking styles and unique entrees served with signature dipping sauces. The menu features a variety of a la carte selections, highlighting customisable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrees and chocolate fondues.

    “The Melting Pot is a proven 40-year American franchise concept that is unlike any other,” said Dan Stone, chief business and people development officer for Front Burner Brands, the chain’s parent.

    “Featuring four distinct courses, guests dip menu items into heated fondue pots at the centre of each table. The concept provides a very social and interactive dining experience that has proven to translate well to multiple countries,” said Stone.

    “We provide our franchisees the necessary training and support to ensure success, as well as expert resources to assist with identifying the best sites for our restaurants. We are ready to do business in Hong Kong and are seeking qualified candidates to build a strong brand presence throughout Hong Kong and the People’s Republic of China over the next few years.”

    The concept will be exhibiting at the Franchising & Licensing Asia 2015 from October 29 to 31 at the Marina Bay Sands in Singapore.

    Earlier this year, The Melting Pot opened its first restaurant in Jakarta, Indonesia and most recently its first Middle Eastern location in Dubai.

    Franchisee candidates or groups should have access to a minimum of US$3 million in capital and at least one partner must be fluent in English. Depending on the real estate site selected, franchisees of The Melting Pot in the US can expect the total investment for one restaurant to be approximately $959,000 to $1.436 million. The initial franchise fee ranges from $45,000 to $60,000 per unit depending on the number of units committed and there is a one-time training fee of $50,000.

  • Missha Barcelona debut

    Missha Barcelona debut

    South Korean cosmetics brand Missha has opened a new store in Barcelona, Spain.

    The new Missha Barcelona store marks the Able C&C-owned brand’s second European market, after it opened a store in Ingolstadt in Germany in February.

    Missha is the first Korean cosmetic brand to open a retail store in Spain.

    While Missha had ‘shop in shop’ stores in Seville and Madrid, the Barcelona store is its first stand alone shop in Spain.

    Missha management say they chose Barcelona as the location for the newest European store because Spain is the fifth largest cosmetics market in Europe.

    “Since the economic slump, the demand for middle-low priced cosmetics has risen. Imports of Korean cosmetics have been increasing, which made us decide to branch out to Spain,” said a spokesman.

    Missha currently manages 2100 stores in 30 countries, and is considering opening more stores in Berlin and Munich, Germany.

  • Wearable power supplies: the next new retail category

    Wearable power supplies: the next new retail category

    What’s the next new retail category in electronics? Wearable power supplies, judging by product innovations just revealed in Korea.

    Samsung SDI Co and LG Chem Co, South Korea’s two major battery makers, are expanding their product portfolios into flexible cells for wearable devices, a move seen to meet increasing global demand for bendable gadgets such as smartwatches.

    The two battery-making units of Samsung Group and LG Group showcased their latest flexible battery lineups at an exhibition in Seoul.

    Samsung SDI unveiled two types of flexible batteries – a stripe and band-type — that are designed to be applied for use in various wearable devices as necklaces and hair bands, the company said.

    The ultra-slim, 0.3mm-thin stripe battery, showcased for the first time, is a next-generation battery made with fibre which enables far greater flexibility than existing bendable cells, the company said.

    The band-type battery is designed to be used in smartwatches and is proven to resist over 50,000 bendings and enhance a gadget’s capacity by up to 50 per cent, it added.

    The Samsung unit supplies the bulk of its batteries to its bigger affiliate Samsung Electronics Co, the world’s top smartphone maker. Recently there have been market speculations that Samsung’s next flagship smartphone, the Galaxy S7, will come in a bendable form. The smartphone is forecast to be released early next year.

    LG Chem also put on display a wristband-type battery called “wire battery” that can be folded into half. The company developed a wire-type battery in 2013 for the first time in the world, before it came up with the world’s first hexagonal-shape battery in June.

    LG Chem said the band-type and hexagonal batteries will likely double the battery capacity for smartwatches.

    According to global market tracker Gartner, smartwatches are forecast to account for 40 per cent of wrist-wearing devices in the world by 2016, with its global shipments to surpass 100 million in 2020.

  • Lotte Mart Vietnam in supermarket rollout

    Lotte Mart Vietnam in supermarket rollout

    Lotte Mart Vietnam plans to open 50 new supermarkets by 2020.

    The South Korean company’s Vietnam subsidiary operates just 11 supermarkets currently. Besides opening its own hypermarkets, the company has taken a strategic investment in local grocery retailers Citimart in Ho Chi Minh City and Fivimart in Hanoi which are now being co-branded and essentially operate as large convenience stores.

    Lotte Mart’s plans were revealed by the ViceConsul of the Republic of Korea, Hoong Soon Chang at a scholarship ceremony.

    Lotte also operates hotels in Vietnam, has a growing network of Lotteria fast food restaurants, is making property investments, including a half stake in shopping centre and office tower Diamond Plaza, and runs cinemas there.

    Lotte Mart Vietnam director general Hong Won Sik said the group is planning to boost its investment in the country because of its high growth rate.

    Vietnam’s GDP rose 6.81 per cent during the third quarter of this year, one of the fastest rates in Asia.

    According to Vietnamese news media, Korea is the largest source of foreign investment in Vietnam, with more than 4000 businesses now based there and a capital inflow of US$32.8 billion in the six months to July.

  • Smoothie King Vietnam expansion plan

    Smoothie King Vietnam expansion plan

    South Korea’s Shinsegae Group is to buy the Korean network of 105 Smoothie King stores and launch the brand into Vietnam.

    Smoothie King Vietnam will initially be focused on the Ho Chi Minh City and Hanoi markets.

    Based in the southern US city of New Orleans, Smoothie King produces and markets smoothies, juices, sports drinks, energy bars, vitamins and health supplements. It currently boasts more than 700 locations worldwide and is targeting 1000 by the end of 2017.

    The Vietnam news follows an announced expansion into the Middle East earlier this year, commencing in Dubai.

    “This deal is monumental for Smoothie King – and one that we thought long and hard about. I was the master franchisee in Korea and bought the brand in 2012, making growth a primary goal for the company,” said Smoothie King CEO Wan Kim.

    Smoothie King 1

  • Estee Lauder wants more South Korean web sales

    Estee Lauder wants more South Korean web sales

    Estee Lauder has acquired a stake in Korean skincare products maker Have & Be Co. to grow in South Korea’s nearly $600 million online beauty products market. Skincare and fragrance maker Estee Lauder Cos. is making a concerted move to acquire market share in South Korea’s beauty products e-commerce market.

    Estee Lauder, No. 73 in the Internet Retailer 2015 Top 500 Guide, purchased an undisclosed stake in Have & Be Co., a Seoul-based cosmetics and beauty products maker that develops the Dr. Jart+ and Do the Right Thing brands of moisturizers and skin renewal products.

    Have & Be was started online in 2005 by Chinwook Lee, a South Korean dermatologist. Today the company sells online and in stores in 15 countries, including the U.S. In its core market of South Korea, Have & Be has  e-commerce sites for Dr. Jart+ and Do the Right Thing. In the U.S. Have & Be sells through other retail e-commerce sites including Sephora.com.

    Estee Lauder isn’t saying much about how it intends to grow Have & Be Co and Dr. Jart+ online, but Dr. Jart+ will remain a stand-alone e-commerce site. “Dr. Jart+ will remain an independent company and it will not be integrated into any ELC operations, including e-commerce,” says an Estee spokeswoman.

    But growing online in general and in Asia e-commerce markets such as China and South Korea specifically is a top priority for Estee Lauder. For the 2015 fiscal year ended June 30, Estee Lauder disclosed that e-commerce accounted for 8% of all sales of about $10.78 billion and that e-commerce sales increased year over year by 28%. Based on those metrics, Internet Retailer estimates  web sales for Estee Lauder totaled $862.4 million compared with $673.8 million in fiscal 2014.

    In China the overall e-commerce market for skincare product sales is projected to grow 41.7% to an $8.36 billion in 2015 from $5.90 billion in 2014, according to research firm Frost and Sullivan. In comparison, in the more mature and concentrated South Korea e-commerce market, web sales for skin care products will grow more slowly, according to research firm Euromonitor International. This year e-commerce sales for skincare and related products in South Korea will reach $594.8 million, up 8% from $550.0 million in 2014, says Euromonitor.

    In China in fiscal 2015, web sales for Estee Lauder doubled, the company reports. In South Korea Estee Lauder will use its investment in Have & Be to build market share with an established brand, CEO Fabrizio Freda says. “This investment gives our company a strategic opportunity to develop a partnership with one of Korea’s most promising high-growth skin care brands,” he says.

  • Lauder starts its own Korean Wave with Dr. Jart+

    Lauder starts its own Korean Wave with Dr. Jart+

    Estée Lauder Companies has tied up a deal to buy an interest in Have & Be Co, the South Korean company behind skincare brands Dr. Jart+ and men’s-focused Do The Right Thing for an undisclosed amount. The deal is expected to close in December.

    Dr. Jart+ is a Seoul-based, skincare brand first launched online by ChinWook Lee in 2005 which has a particular appeal for millennials, a target for ELC. It has pioneered the proliferation of BB creams across the globe and, today, its BB line is a consumer favourite.

    The brand claims to fuse dermatological science and art – hence its name which is derived from ‘Doctor Joins Art’. It is sold in many countries, but primarily in Asia and the US via department stores, speciality stores as well as e-commerce channels including LVMH’s Sephora.

    Korean beauty brands have been performing extremely well in the domestic and duty free and travel retail channels in the country for a number of years – in many cases much better than products from international houses. Just recently Chanel pulled out of the DF&TR market at Incheon Airport, signalling a likely market shift.

    STRATEGIC PARTNERSHIP

    Fabrizio Freda, President and CEO of ELC says: “This investment gives our company a strategic opportunity to develop a partnership with one of Korea’s most promising high-growth skincare brands.

    “ChinWook Lee and his team have built a successful and exciting brand that is at the forefront of the rapidly-expanding Korean beauty wave. We are pleased to partner with Mr Lee and we look forward to building long-term, strategic relationship with the entire Dr. Jart+ team.”

    ChinWook Lee, Founder and CEO of Have & Be Co, adds: “As the Korean beauty wave continues to flourish globally, we are excited about the additional opportunities, support and guidance that The Estée Lauder Companies will bring to our brands. This is a tremendous moment for the Dr. Jart+ team and for the continued growth of Korean beauty.”

    ELC’s investment also includes an interest in Do The Right Thing (DTRT), a men’s-focused brand fusing Korean cosmetics with a New York style. Founded in 2012, DTRT’s line of cleansers, lotions, moisturisers and serums are sold in Korea through various channels and in the US through Sephora and BirchboxMan.

    “Global consumers look to Korea as a trendsetting market in beauty, and the Dr. Jart+ brand is part of the reason why,” says William P. Lauder, ELC’s Executive Chairman.

  • Doosan, Shinsegae lock horns over urban duty-free license

    Doosan, Shinsegae lock horns over urban duty-free license

    Retail giant Shinsegae and industrial behemoth Doosan Group on Monday locked horns over the special license to run three urban duty-free stores in Seoul.

    With the urban duty-free stores regarded as a lucrative business for the sluggish retail industry, the chiefs of both companies vowed to win the license that could guarantee trillions of won in revenue over the next 10 years.

    Doosan Group chairman Park Yong-maan (Yonhap)

    Doonsan Group chairman Park Yong-maan said he would fully leverage his 20-year experience in publishing high-end fashion magazines. “From 1995, I have been deeply engaged in the publication of the Vogue magazine, with my name on the masthead every month,” Park told reporters on Monday.

    “The luxury goods makers know that Doosan has all its takes to create luxury contents, and trust us,” he said, referring to the endorsement of about 400 luxury goods makers — including Louis Vuitton and Ferragamo — for Doosan’s duty-free shop, which was clearly influenced by the Vogue-connection

    Park on Monday also declared the establishment of the Dongdaemun Future Foundation with investment of 10 billion won ($8.8 million) from Doosan Group and an equal amount from his own pocket. He explained that the duty-free store would revitalize the Dongdaemun fashion district with 13 large malls.

    “About 30 percent of the stores are currently empty. But if we get the license to operate a duty-free store we will be able to fill them up, create jobs and attract more foreigners to shop in Seoul’s oldest commercial district,” said Park, who also chairs the Korea Chamber of Commerce and Industry.

    Doosan joined the bidding war in September, citing its 16 years of experience in running Doota shopping mall in central Seoul.

    Its bid comes at a time when the company has been struggling in other businesses — in the first six months, Doosan Corp. marked a loss of 66.9 billion won, while Doosan Heavy Industries, Doosan Infracore and Doosan E&C saw 114 billion won, 34.4 billion won and 86.5 billion won losses, respectively. The retail industry with abundant cash flow is expected to ease the strain, business insiders said.

    Shinsegae, which joined the duty-free industry in 2012 by acquiring Paradise Group based in Busan, also started gearing up for a duty-free store in Seoul.

    Shinsegae DF — which currently operates stores inside Incheon International Airport and Paradise Hotel Busan, and will soon run another on Hainan Island in China — said it will nurture Korean products. The company is planning to create 14-story duty-free store in Mesa shopping mall and Shinsegae Department Store in Myeong-dong, Seoul. The country’s second-largest retailer led by group vice chairman Chung Yong-jin hopes the duty-free store will generate 10 trillion won in sales between 2015 and 2020.

    “With our ample know-how in the high-end retail business we will nurture Korean products as global luxury goods, just as AmorePacific’s Sulwhasoo and fashion accessory maker MCM did,” said Shinsegae DF CEO Sung Young-mok at a press conference which coincided with Doosan’s media briefing.

    Sung also pledged to attract 17 million foreign tourists to downtown Seoul by 2020, up from 9.27 million in 2014. It also vowed to invest 270 billion won into boosting the local economy.

    “We will provide more opportunity to the local producers,” Sung said.

    The customs authorities are expected to begin their field examination around next week, and the announcement of the license winners  is expected around early November.

  • Black Friday Campaign Provides Shopping Catalyst in South Korea

    Black Friday Campaign Provides Shopping Catalyst in South Korea

    South Korea is trying to stem a drop in retail spending by replicating an American shopping tradition — Black Friday.

    More than 34,000 stores, including three-quarters of the country’s department stores, slashed prices by as much as 80 percent in the Korean version of bargain-oriented Black Friday through Oct 14. The two-week campaign was launched by the Korean government in an effort to offset sales lost to online commerce and to attract shoppers from neighboring China and elsewhere back into stores.

    In Korea, stores already hurt by online shopping were dealt another blow by the Middle East Respiratory Syndrome, or MERS, this year, which led to an 12 percent drop in revenue at department stores in June and another 6.5 percent decline in August. In July, sales were up very slightly, at 0.7 percent, from a year earlier as Koreans shopped ahead of the summer holiday season.

    The MERS virus has infected 186 people and killed 36 since the outbreak on May 20. It scared away tourists, reducing the number of foreign visitors by 53 percent in July, and another 27 percent in August, from a year earlier.

    Though the fallout from MERS subsided after the government declared July 28 that the virus was no longer a concern, the number of foreign tourists still continued to decline, and was down 3.8 percent in September from the previous year.

    For department stores, that has created a bleak situation, as Chinese tourists in particular are important for strong sales. So the government stepped in, figuring a western-style Black Friday campaign — which has become a seasonal retail driver in the U.S. with bargain-basement deals the day after Thanksgiving — would help stimulate interest in going back into stores in Korea.

    Sales jumped. For the two weeks through Oct. 14 at three major department stores — Lotte, Hyundai and Shinsegae — sales rose 24 percent from a year earlier, according to the finance ministry. Korean discount stores including E-mart, Home Plus and Lotte Mart reported a 3.6 percent revenue increase in the same period. The ministry estimates the overall upswing in retail sales to add about 0.1 percentage point to this year’s growth, forecast at 2.7 percent by the Bank of Korea.

    “It’s a relief, albeit temporary,” said economist Lee Jun Hyup at Hyundai Research Institute, a Seoul-based private think tank focusing on the economy. “An upturn would be meaningful in that the campaign lifted consumer spending in the weeks following the national Chuseok holiday, when people tend to cut down on shopping.”

    South Korean policymakers have been trying to expand the economy with temporary consumption tax cuts on cars and home appliances. Meanwhile, exports — which account for about half of the nation’s economic output — fell every month this year.

    Seoul’s plan is to host similar retail campaigns in the future. If successful, this could redirect local consumers back to Korean malls, which lose about 800 billion won ($707 million) every year during the peak shopping period of November and December to U.S. retailers such as Amazon.com Inc., said Lee Hyoung Ryoul, the finance ministry director in charge of organizing the event.

    In South Korea, the jicgoojok — literally, a tribe of direct buyers — increasingly buy goods from overseas online retailers at much better prices than offered at local stores. The trend is a challenge to Korea’s retailers, which have enjoyed agreements with manufacturers that allow them to charge a premium for foreign and domestic products with little concern for competition.

    A report by the Korea Customs Office last year showed that some import goods sold through exclusive dealerships including wine, lipstick, cheese and car tires were as much as 9.2 times more expensive in Korea than they were overseas.

    Unlike the U.S., where retailers control prices and offer discounts to clear out inventories ahead of the Christmas shopping season, Korean department stores often lease space to vendors without control over inventories. To stem the retail decline, the government would have to include more manufacturers and not just retailers in future Black Friday events, Lee at HRI said.

    While early results show the shopping event was successful, the discounts were limited. Most foreign brands in the high-end category, such as cosmetics and jewelry, didn’t participate, unless they were featured at select shops. Home-appliance stores directly controlled by Samsung Electronics and LG Electronics also weren’t part of the sales, according to the finance ministry.

    Still, some had their own sales — Tommy Hilfiger Kids at Lotte’s headquarters store was offering some items at a 30 percent discount last week in an event separate from the nationwide Black Friday.

    Some shoppers were disappointed that the discounts weren’t deeper — especially as they had been heavily promoted.

    “This is not much different from usual sales department stores regularly hold,” Shin Ji Hye, a 37-year-old mother said while taking a break from shopping for her toddler daughter in downtown Seoul. “I have seen some discounts on women’s clothing floors but most of them offered 10 percent. I think I will go back to online malls and wait for the real Black Friday in the U.S.”

  • How Chinese shop in Korea

    How Chinese shop in Korea

    Japanese and South Korean retailers are smiling… but these scenes are enough to make a Hong Kong retailer weep: Watch how Chinese shop over Golden Week… in Tokyo, Seoul or Boston… Not in Hong Kong, their traditional destination.

    Chinese tourists, famous for leaving shelves bare when they shop abroad, went on a shopping spree in Korea, Japan and the US during last week’s National Holiday of the People’s Republic of China, better known in Asia as Golden Week.

    Tour guides say that the average Chinese tourist that visits Japan spends approximately 20,000 to 30,000 Yuan, which is around US$3140 to $4720, on shopping.

    Shopping is actually the main reason for travel during Golden Week.

    This year, Chinese tourists flocked to duty free stores in Seoul, Busan and Jeju, as shown in the photographs, as well as large discount stores and markets, clearing shelves of stock, according toKoreabizwire and Yonhap news service.

    The Korean press reported instances of Chinese tourists buying “hundreds of thousands of won worth of cosmetics” in just two to three hours at duty free stores.

     

    In Japan, Chinese tourists were bought over the counter drugs in bulk: cough medicine, painkillers, glasses, sleep shades and stationary are popular Japanese products among Chinese tourists. Baby products, also.

    Earlier this year, during the Chinese New Year Holiday, Japanese electronic rice cookers and bidets were cleaned off the shelves by Chinese tourists.

    In the US there were similar stories, Koreabizwire reported.

    According to a local tour operator in Boston, Chinese tourists stopped by a Gucci Outlet to buy bags, and most of them bought three or four bags at once, with some purchasing as many as seven at once.

    “They were shopping as if they were just grabbing free stuff,” said a local guide.

  • Aeon takes more of Japan to Hong Kong

    Aeon takes more of Japan to Hong Kong

    The newly refurbished Aeon Tsuen Wan store has made the most of its Japanese parent’s design and range influence as it aims to capture more of the suburb’s rising affluence.

    Aeon Stores invested $30 million renovating the store which formally reopened last week.

    MD Christine Chan says the store has adopted more Japanese elements to satisfy the rising demand of local residents in the district.

    “In recent years, the increasing consumption power of residents in Tsuen Wan has raised their demand on the standard of the type and quality of commodities being offered. In order to cater to the taste of consumers in the district, the brand new Aeon Tsuen Wan Store has introduced more Japanese elements as its highlight, while providing a more diverse range of merchandise and dining choices,” she said.

    The new store occupies an area of around 170,000 sqft (1594 sqm) and Aeon says it will provide “more quality commodities and a cozy shopping environment” post renovation.

    It has introduced a number of new elements, including Aeon Body (revealed on Inside Retail Hong Kong on Friday), a beauty and healthcare store, and ROU, a new popular lifestyle variety shop in Japan, both concepts introduced to Hong Kong for the first time.

    The Tsuen Wan Store has also introduced some Japanese fashion brands to satisfy customers’ pursuit of a quality lifestyle. These brands include urban fashion brand Persodea, Japanese countryside style brand Self+Service, Japanese trendy fashion brand Ozoc and the leisure brand for men Caribbean Joe.

    The Aeon Tsuen Wan Store has also expanded its supermarket by adding a cooking demonstration area, the Cooking Station and a fine wine collection zone Liquor Corner, which offers wines selected from around the world.

    Aeon has also revamped the Kids & Babies floor which targets children. New features include product demonstration, toy experience zones and customer service station.

    Situated at the Skyline Plaza, the Tsuen Wan Store enjoys a geographical advantage as it is surrounded by plenty of residential blocks, hotels and commercial buildings in the district, in addition to large residential projects planned for the future.

    “With the renovation, we are confident that the store can capture the immense opportunities lying in the district,” said Chan.

    To coincide with the opening, Aeon launched the Hearty Flower Donation campaign which raised $43,600 for the Green Builder – Environmental Walk 2016 event organised by the Conservancy Association as a joint effort to promote environmental protection and sustainable development.

  • The Macallan pop up tours Asian cities

    The Macallan pop up tours Asian cities

    A 465 sqm pop up store promoting Macallan single malt whisky is touring major Asian cities.

    Designed by agency Fitch, the unique pop up is by day a shopping and exhibition area, open to any walk-in customers. In the evening, the space is transformed into a bar offering reserved tasting sessions. Guests have the opportunity to enjoy The Macallan, talk with whisky experts, and connect with like-minded connoisseurs.

    After a month inside Shanghai’s Jing An Kerry Centre, the pop up moves to Taipei’s Dunhua South Rd on October 21 for a month, and then on to Seoul and Singapore.

    Fitch says the pop up is designed to take guests “on a journey of discovery with The Macallan, through a highly interactive and sensorial experience”.

    Macallan’s regional brand director, Coral Gill, says the Toast The Macallan pop up is a regional consumer engagement program that serves as a distinctive platform for The Macallan to reach and connect with more consumers.

    “Toast the Macallan is into its second year in the region and this event in Shanghai was the first time this exclusive event was run for 30 days, allowing even more consumers to engage and share the experience with the brand.”