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Tag: Korea

  • Vietnam’s four major transport projects on track for completion next year

    Vietnam’s four major transport projects on track for completion next year

    Vietnam is set to complete four infrastructure projects next year, some of them after long delays lasting several years.

    Hanoi’s first metro line 

    The 13-kilometer Cat Linh – Ha Dong metro line is expected to open commercial operations before the Tet Lunar New Year holiday starting February 2, 2019.

    All 13 trains on the route are being trial run every day now, running from Cat Linh Station in downtown Dong Da District to the Yen Nghia Station in the south-west Ha Dong District.The 13-kilometer Cat Linh – Ha Dong metro line is expected to open commercial operations before the Tet Lunar New Year holiday starting February 2, 2019.

    Each train has four coaches, with a total capacity of 1,000 passengers. The stainless steel coaches are approximately 19 meters long. The trains now run at 30-35 kilometers an hour, even though they are designed to reach speeds of 65 kilometers an hour. A complete trip takes about 30 minutes.

    Work on the project is 96 percent complete, officials say, adding that the terminals and depots are “83 percent equipped.”

    Construction of the Cat Linh-Ha Dong elevated railway started in October 2011 and was originally scheduled for completion in 2013. But several hurdles, including loan disbursement issues with China that were only resolved last December, have been stalling the project for years.

    The original cost estimate of $552.86 million has also ballooned to more than $868 million, including $670 million in loans from China.

    Bac Giang – Lang Son expressway

    The expressway connecting Bac Giang Province north-east of Hanoi to the northern Lang Son Province bordering China is expected to be completed next December.

    The four-lane expressway runs 64 kilometers. A 110-kilometer stretch of the existing National Route 1A connecting the two provinces will also be upgraded to be part of the expressway.

    The total project cost has been estimated at VND12.19 trillion ($523.67 million).

    Most of the expressway has been completed. Next year, operators will finish laying asphalt and installing road signs and lights.

    Work on the expressway started in October 2015 and was scheduled for completion last year. However, the  Ministry of Transport had to select a new investor for the project after the original one was found wanting.

    The Bac Giang – Lang Son expressway is part of the Hanoi – Lang Son expressway, connecting the capital with the Huu Nghi International Border Gate in Lang Son Province.

    Cu Mong Tunnels 

    The Cu Mong Pass, lies mostly in Binh Dinh and partly in Phu Yen, is one of the most dangerous passes in Vietnam. The new tunnels are expected to reduce the number of dangerous traffic accidents that the pass has become infamous for. They would also reduce travel time between the two provinces.The Cu Mong tunnels, connecting the southern provinces of Binh Dinh and Phu Yen, are expected to open on January 21, allowing all vehicles to go through free of charge during the February 2-10 Tet holiday.

    The two tunnels are 2.6 kilometers long and 30 meters apart and have a 4-kilometer lead-in road. The tunnels allow a maximum speed of 80 kilometers an hour. For an unspecified first period, only one tunnel will be operated. For now, the second one will be reserved for use in emergencies.

    The tunnels have a total capital of almost VND4 trillion ($171.82 million). Construction started in September 2015.

    Vam Cong Bridge in the Mekong Delta Region

    This is the second bridge over the Hau River after the Can Tho Bridge, which is 48 kilometers away. It is part of the route connecting Can Tho with An Giang Province, built to boost the socio-economic development of the Mekong Delta region.The bridge, which connects the southern province of Dong Thap with Can Tho City, is expected to be operational by next July.

    The bridge was supposed to be completed by November 2017, but authorities found out that a horizonal beam had a crack four centimeters wide and two meters long.

    The Ministry of Transport ordered repairs, and so far 26 out of 38 steps for this process has been completed.

    The bridge’s budget of $270 million was sourced through official development assistance from South Korea and Vietnam’s counterpart funds.

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  • Korea’s car take top safety awards

    Korea’s car take top safety awards

    Vehicles from Hyundai Motor and Kia Motors were awarded three top safety prizes in the Ministry of Land, Infrastructure and Transport’s 2018 Korean New Car Assessment Program (Kncap) on Wednesday in a ceremony held at the InterContinental Seoul Coex in southern Seoul.

    Hyundai Motor’s hydrogen-powered sport-utility vehicle (SUV) Nexo, mid-sized sedan Genesis G70 and Kia Motors’ large-sized sedan, the K9, were awarded top Kncap prizes in their size segments.

    Vehicles were tested in three key areas – collision, pedestrian and accident prevention safety. The program assessed 11 vehicles this year, including four imported models.

    Hyundai’s eco-friendly vehicle, the Nexo, received perfect scores in front and side collision safety, pedestrian leg protection and advanced driver assistance system to not only win the top safety prize in its segment but also to win two other special awards: the top safety eco-friendly vehicle award and the top children’s safety award.

    Hyundai Motor said that the automaker conducted a variety of tests on the hydrogen-powered Nexo to ensure the safety of its high-pressure hydrogen tank such as shooting it with a bullet along with other fire-safety tests.

    Kia Motors’ flagship large-sized sedan, the K9, also scored top marks to receive a special award in top accident prevention on top of its top award for segment size.

    Meanwhile, the Genesis G70, awarded the top prize in the mid-sized sedan segment, ensures pedestrian safety with an active hood system that automatically lifts the hood of the vehicle if it collides with a pedestrian.

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  • Hanwha Galleria Timeworld to sell luxury stuffs

    Hanwha Galleria Timeworld to sell luxury stuffs

    Department store operator Hanwha Galleria Timeworld is opening its second Galleria Luxury Hall next year. In benchmarking its first main store in southeastern Seoul, the owners are seeking to draw luxury French and Italian brands to trade alongside fine dining F&B operators. The store’s facade will undergo renovations with the aim of becoming a landmark building.

    A statement from Hanwha Galleria claimed the Timeworld branch is seen as the top department store in the area since its acquisition in 2000. Within the past decade, the firm has seen 7 per cent annual growth on average in sales.

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  • Hyundai Department Store offers higher price rice

    Hyundai Department Store offers higher price rice

    Hyundai Department Store is hoping to cash in on Korea’s growing preference for premium rice with Hyundai Rice House, its new chain rice stores. Hyundai Rice House, which opened inside four existing Hyundai Department Stores on Wednesday, offers around 20 different types of high-quality rice unfamiliar to the average rice eater, such as Youngho Jinmi and Golden Queen No. 3.

    Despite changing tastes in Korea that are seeing a growing preference for Western food and an overall decrease in demand for rice, premium rice is growing in popularity.

    Hyundai Department Store reported a 3.1 percent decrease in its rice sales growth figures through November this year compared to the previous year, but sales of premium rice such as Koshihikari and Hitomebore have increased by 15.7 percent over the same period.

    Hyundai is pulling out all the stops to satisfy Korea’s budding rice connoisseurs, and the new stores will also sell bags of rice that contain different varieties mixed together in combinations chosen by a “rice sommelier.”

    The expert, accredited by the Corporation of Rice-Cooking of Japan, will also visit stores once every month to conduct “rice taste consulting” for customers to help them find rice that best suits their tastes and nutritional needs.

    The department store is also going to stock more small bags of rice to address the increase in one or two-person households in the country.

    Hyundai will continue to increase its rice lineup next year by introducing other Korean regional specialties produced only in small quantities.

    “[We] planned Hyundai Rice House to target customers who want to eat well even for one meal as the convenience food market continues to expand with the increase of one and two-person households,” said a Hyundai Department Store official.

    Customers will have to shell out more cash for the pricey rice as the average cost is 15 to 25 percent higher than the existing rice sold at the department store.

    The specialty store is located at Hyundai Department Store’s branches in Mok-dong, western Seoul; Pangyo, Gyeonggi; Ulsan and Busan.

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  • LG U+ CEO says Huawei gear is not a risk

    LG U+ CEO says Huawei gear is not a risk

    LG U+ CEO and Vice Chairman Ha Hyun-hwoi has made it clear that the carrier does not think there are any security threats related to its use of Huawei equipment in its 5G infrastructure. Ha made the statement during a year-end press briefing on Wednesday in Yongsan District, central Seoul, rebuffing claims by some lawmakers that there is a risk of security leaks through the use of the Chinese tech giant’s equipment in the network. LG U+ currently partners with Huawei as well as Samsung Electronics, Ericsson and Nokia for its 5G infrastructure.

    According to Ha, the Chinese IT company has already applied for security certification of its 5G network equipment from an international certifying body in Spain. The CEO added the public will be able to see how secure the equipment is once the evaluations are complete next year.

    “Security concerns apply to every equipment vendor we partner with, not only Huawei, and we need to thoroughly verify all the equipment [we use] is secure,” Ha said. “There are roughly 170 countries that are already using Huawei’s network equipment, and there hasn’t been any security problems reported so far.”

    Locally, Huawei has set up equipment that abides by over 70 security guidelines set by the Korea Internet & Security Agency, according to LG U+.

    The main reason for the carrier taking the risk of using the controversial equipment is because 5G infrastructure needs to be built in conjunction with the existing network equipment for 4G long term evolution (LTE), some of which LG U+ also bought from Huawei. Ha said price, technological competitiveness and the ability to deliver the equipment in a timely manner were also considered when choosing the vendor.

    LG U+ has built 5,500 base stations to service the next-generation 5G network as of Wednesday, while its local competitors have reportedly established less than 1,000 5G base stations.

    On why the mobile carrier is rushing to establish its 5G infrastructure, Ha said, “It is important to have a head start to have a competitive edge in [5G] services considering the quality tests we need to go through before March [when the high-speed network is commercialized for smartphones].”

    Ha said the company invested roughly 4 trillion won ($3.6 billion) to set up its 5G infrastructure, including at 5G spectrum auctions.

    The company said it hopes to take up a larger share of the market, which is dominated by SK Telecom, with 50 percent, and KT, with 30 percent.

    “In July 2011, when we first began the LTE service, our local market share was 17.7 percent, but the share increased to 21.2 percent over time as of the end of October,” LG U+ said in statement. “We think next year could be the best time to shake up the competing structure.”

    The carrier is preparing a 5G-based smart factory service with its affiliates LG Electronics and IT service company LG CNS, targeting enterprise customers. For individual customers, LG U+ is focusing on augmented reality and virtual reality content that can offer an immersive experience of watching sports games and K-pop concerts at home.

    The CEO also commented on speculations that the carrier will acquire paid TV service operator CJ Hello. Ha said it has opened up its options to cable TV operators other than CJ Hello and plans to finalize the deal within the first half of next year. Industry sources, however, still say negotiations between the two parties have nearly come to a close and final results are likely to come out around March.

  • LG sets up lab to conduct appliance technology research

    LG sets up lab to conduct appliance technology research

    LG has established a new research laboratory committed to advances in fridge, oven and other home-appliance technologies. LG Electronics opened the 6,760-square-foot Food Research Institute on Monday at Changwon, South Gyeongsang. At the center, researchers will develop technologies that can be applied to the company’s home appliances, such as refrigerators, kimchi and other specialty food fridges, ovens and electric stove tops.

    Food preservation, the fermentation of kimchi and food preparation will be some of the focuses.

    The company said researchers will work closely with academics from Seoul National University and Konkuk University, as well as experts from government and private agencies, such as the Rural Development Administration, the Korea Food Research Institute and the World Institute of Kimchi.

    LG Electronics often mentions advanced technologies in its marketing materials, using the technology to set itself apart from competitors.

    According to the company, LG refrigerators run on inverter linear compressors, which are 18 percent more energy efficient and create less noise than comparable gas compressors. Its kimchi refrigerators maintain temperatures of 6.5 degrees Celsius (43.7 degrees Fahrenheit), the optimal level for kimchi. At that temperature, the growth of a lactic-acid bacteria that creates a sour taste is suppressed. LG’s electric stove tops can cook food up to 2.3 times faster than gas ranges, the company boasts.

    The facility at Changwon is not the first research lab established by the company to further develop its home appliances. In February, LG Electronics opened a water research lab committed to the making of better water purifiers. In October, it opened a center dedicated to air science to advance its air purification technologies.

    “We will continue investing in research and development related to food, water and air technologies,” said Song Dae-hyun, head of LG Electronics’ Home Appliance & Air Solutions.

  • BTS adds 4 trillion won to the Korean economy

    BTS adds 4 trillion won to the Korean economy

    Popular boy band BTS’s annual economic value is estimated at over 4 trillion won ($3.5 billion), making it more lucrative than a medium-sized company. The group’s annual production inducement effect, which refers to the value generated in related industries, is estimated at around 4.1 trillion won, according to a report by Hyundai Research Institute (HRI) released Monday.

    “BTS was the first Korean artist to place at No. 10 on the Billboard Hot 100 and reach No. 1 on the Billboard 200,” read the report. “The group’s rising fame and popularity can be observed in the explosively growing number of Google searches and YouTube video counts after 2017.”

    “Expecting such growth in popularity to have a positive effect on the Korean economy, we wanted to estimate the impact of BTS’s popularity on the domestic economy by assessing foreign tourists and consumer exports.”

    Research findings revealed that the HRI’s assumptions were correct. According to the report, BTS is responsible for attracting at least 796,000 foreign tourists annually to Korea since their debut in 2013. The report also credits the group for increasing sales of related exports by $1.1 billion every year, including $233.98 million worth of clothing, $426.64 million worth of cosmetics and $456.49 million worth of foodstuffs.

    BTS’s estimated annual economic value of 4.1 trillion won is 26 times larger than the average medium-sized company in Korea, which earned just 159 billion won in 2016 according to the report.

    The HRI report also discussed the factors believed to be behind the success of the group.

    “All BTS members participate in the songwriting and composing, often writing from their own perspective the concerns of young adults in their teens and twenties, and listeners are able to sympathize with them regardless of their nationality,“ read the report. “BTS’s albums and concerts are also structured in a way that has a narrative, which helps attract the attention of fans and raise their expectations for upcoming albums and concerts as well.”

    Other factors mentioned include active communication with BTS fans – known as ARMY – through social media and the fans’ strong support.

    BTS is expected to produce an accumulated total of 41.8 trillion won in economic value between 2014 and 2023 if it maintains its average popularity level of the last five years.

    “In order to maximize the economic impact of Hallyu [Korean wave], it’s necessary to develop and promote domestic tourism through dramas, movies and videos and raise demand from foreign tourists,” the report concluded.

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  • Cafe opens in century-old Seoul house

    Cafe opens in century-old Seoul house

    A heritage cafe has been built into the hereditary foundations of a century-old South Korean courtyard house (hanok) in Seoul. J Hidden House cafe opened its doors in the fashion and shopping mecca of Dongdaemun this month, following Seoul’s continued efforts to develop as a trend-setting, global tourist destination. Situated within a spacious 300sqm secluded enclave housing a zen-bamboo garden, the venue blends traditional and modern design and is one of the largest hanoks open to the public today within the traditional inner district of the Chosen dynasty’s (1392–1897) capital, Hanseong – modern Seoul

    From a bespoke eight-metre wet bar set in Italian terrazzo tile, J Hidden House offers curated coffees, teas and refreshments, as well as a tailored menu of bakeries and spirits cultivated by Korean food and beverage companies.

    J Hidden House’s proprietor Grace Jun said Seoul has become a destination for the world to visit and Korea’s rich culture has so much to offer.

    “This establishment is a fusion of our country’s traditional heritage and dynamic modernisation by coupling a cutting-edge modernity within the protected, mindful walls of a ‘hidden’ hanok that was built before the Korean war and has stood the test of time. Our aim is to provide locals and tourists from around the world with a location and a curated food and beverage offering on calibre with any destination cafe in the world, while offering what is uniquely and proudly Korean.”

    Located in an exclusive “hidden” but immediately accessible location in downtown Seoul, the destination offers a vision of an earlier and more tranquil age despite being centrally situated in Dongdaemun, one of city’s busiest commercial districts and a major tourist destination for shopping and historical sightseeing.

    According to the Korea Tourism Organization, visitors to Korea in the first half of this year increased by 6.9 per cent year on year to 7.22 million. When excluding Chinese visitors, the number of tourists increased 12.2 per cent year on year to 5.05 million people, the largest-ever recorded number of inbound tourists to date.

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  • LG U+ 5G pass self-drive test on expressway

    LG U+ 5G pass self-drive test on expressway

    LG U+ has successfully tested a 5G-powered self-driving vehicle on an expressway for the first time. The mobile carrier announced Tuesday that a self-driving car developed by Hanyang University successfully drove on LG U+’s 5G network for 25 minutes across seven kilometers (4.35 miles) of busy city roads including the Gangbyeon Expressway and Olympic Expressway.

    A low latency video transmitter developed by LG U+ delivered real-time footage of the test drive to Hanyang University. Two cameras attached to the self-driving vehicle recorded the front and rear of the car.

    During the test drive, the vehicle had to react to certain scenarios such as avoiding obstacles and changing course. The vehicle was also tested to see how it reacts to new traffic information such as a blocked parking lot entrance.

    The vehicle was remote controllable, offering added safety measures in case of emergency.

    It was the first time that a self-driving car has completed a test drive on such a scale on an expressway or high-speed road in Korea, according to the company.

    “Self-driving cars that run on the 5G network will make important contributions to solving social problems like traffic volume and accidents,” said Sunwoo Myung-ho, who teaches automotive engineering at Hanyang University.

    “It’s significant that we were able to produce substantial results with self-driving cars through cooperation between industry and academia,” said Kang Jong-oh, who manages future technologies at LG U+. “We will continue to invest our efforts into developing self-driving car technology through cooperation between mobile carriers and the auto industry.”

    LG U+ will continue to work with Hanyang University to polish its 5G-based self-driving car technology.

    Competitors SK Telecom and KT are also actively investing in self-driving technology. KT, for example, successfully tested a self-driving bus at Incheon International Airport last month.

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  • Amorepacific boosts business expansion in the Philippines

    Amorepacific boosts business expansion in the Philippines

    South Korean cosmetics giant Amorepacific is ramping up its Asean expansion, opening the first Innisfree and Laneige Philippines stores. Amorepacific established Amorepacific Philippines in Metro Manila in August and has since opened the first Innisfree store, in Manila’s SM Mall of Asia.

    This week the company opened its first Laneige Philippines store, at SM Makati Department Store.

    Laneige has also launched on the nation’s largest e-commerce channels in the Philippines including Lazada.

    The upmarket Laneige brand will expand through both online and offline channels through next year, Amorepacific said in a statement.

    The company says the Philippines offers great growth potential, with its population of more than 107 million. It is particularly targeting the premium beauty market which is growing quickly there, along with the broader popularity of K-beauty.

    “By expanding into this promising market, Amorepacific aims to strengthen its presence in the Asean region, which is one of the important strategic business regions for the company,” the statement said.

    Amorepacific has already launched in Singapore, Malaysia, Thailand, Vietnam and Indonesia.

    “We are glad to finally make our way into the Philippines market and respond to its increasing need for our brands,” said Robin Na, head of Amorepacific Asean regional headquarters. “Through our differentiated, innovative products and premium brands, we will spread Asian beauty across the Philippines and satisfy the local customers.”

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  • Lacoste opens new travel retail store at Lotte Busan

    Lacoste opens new travel retail store at Lotte Busan

    LACOSTE has opened a new 30sqm duty-free store in Busan to further enhance their presence in Asia. This new store is located in LOTTE Duty Free, second largest duty free operator, in Busan, which is the second biggest city in South Korea.

    Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world.

    With over 170 boutiques worldwide, LACOSTE aims at reinforcing the
    consumer experience while enhancing channel specific product offering and visual merchandising.

    Looking to the future, the crocodile wants to continue to leverage the Travel Retail Channel strengthening or expand in new geographical areas and develop new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during and after their trips.

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  • Hyundai forms joint venture for Algerian assembly plant

    Hyundai forms joint venture for Algerian assembly plant

    Hyundai Motor and Algerian car maker Global Group signed a deal on Monday to establish a joint venture to produce commercial cars in Algeria. The joint venture will operate a factory that assembles knock down kits in Batna, Algeria. The assembly facility is scheduled to start operations in 2020.

    In the early stage, the factory will assemble 6,500 cars a year and gradually increase production. Medium and large trucks like the Mighty and Xcient, as well as the Hyundai County bus, will be assembled at the facility.

    According to the Korean automaker, the commercial vehicle market in Algeria has been expanding. Last year demand for commercial cars in the country was around 8,000 units, but that has increased to 12,000 units this year. By 2025, the automaker projects demand will reach 22,000.

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  • Genesis starts by-the-month car subscriptions

    Genesis starts by-the-month car subscriptions

    Hyundai Motor luxury brand Genesis is starting a car subscription service, the first such effort by a domestic automaker in Korea. The company Thursday announced its Genesis Spectrum program. Under the program, subscribers can drive Genesis vehicles – including the G70, G80, G80 Sport and G90 – for 1.49 million won ($1,330) per month. The service is in collaboration with domestic rental-car companies and Hyundai Capital’s Deal Car.

    The fleet of available cars includes the 2018 G70 3.3 Sports Supreme, the G80 3.3 Premium Luxury, the 2019 G80 Sports 3.3T Premium Luxury and G90 3.8 Premium Luxury. The provided cars are relatively new, with fewer than 10,000 kilometers (6,213 miles) of accumulated driving, according to the carmaker. For those using the G70, G80 and G80 vehicles, cars can be switched twice a month. The G90 is available to subscribers only for test driving 48 hours a month.

    Subscribers will not have to pay any maintenance costs, including after-sales service and the purchase of replacement parts. They will have to renew their subscription every month, but no fee is charged for early termination of membership. The program offers pick-up and delivery in Seoul as long as the vehicles are reserved three days in advance.

    “Genesis has been researching opportunities our brand could offer customers,” an official at Genesis said. “One of the results of the survey is a subscription program, which is globally emerging as trend.”

    Genesis added that the subscription service will allow the brand to collect data about its customers and drivers, such as preferred models for certain age groups and car replacement cycles.

    While subscription services for cars are a global phenomenon, as fewer people opt for ownership, the concept hasn’t taken off in Korea yet.

    Hyundai Motor’s finance affiliate Hyundai Capital America has already launched a subscription service in the United States called Hyundai PLUS, where subscribers can use the Sonata, Tucson, Santa Fe and other models for a monthly fee. Other carmakers have been offering subscriptions in certain markets. Porsche runs Porsche Passport, Mercedes-Benz has Benz Collection and BMW has Access by BMW.

    Swedish carmaker Volvo recently started Care By Volvo, and has rolled out its “Don’t Buy This Car” campaign to promote the new service.

    “Subscription services are suitable especially for younger people who want to enjoy a diverse range of driving experiences while avoiding the financial burden of buying the car and then maintaining it,” said Kim Pil-soo, an automotive engineering professor at Daelim University.

    The Mini brand launched a subscription service in partnership with connected-car platform Epikar last month in Korea. Its membership fee is 1.79 million won, but it charges more depending on which model the customer wants to drive.

    The Genesis service started Thursday and will run for 10 months.

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  • Nike Korea blooms and upgraded its employees

    Nike Korea blooms and upgraded its employees

    Nike Korea’s revenue is forecast to exceed 1 trillion won ($884.27 million) in 2018. If all goes as expected, it will be the first sportswear company in Korea to achieve that milestone. Nike’s annual revenues in Korea have been rising by around 10 percent annually for the last two years, while competitors have only experienced average growth of 3 percent.

    Its sales have been strong across the board, both online and offline. But sales at the 15 company-owned offline stores were particularly strong, with revenues rising over 20 percent annually over the past two years.

    What’s behind the success? The company believes it was the decision to give permanent-employee status to its irregular workers.

    “Our company’s performance greatly improved after we upgraded irregular workers to permanent employees,” said a public relations officer at Nike Korea.

    Between November 2015 and May 2016, Nike Korea converted 654 of its irregular employees at company-owned stores to permanent employees.

    Prior to that, it had only had 310 permanent workers. The 654 new regular employees earned 20 percent more in wages after the change and gained access to a range of benefits, including tuition assistance for children. Labor costs for Nike Korea rose around 10 percent in total as a result of the move.

    Employees say that their new status as permanent workers made them more dedicated to the company.

    “Before, I used to say I work at a store when asked about my job, but now that I’m a regular employee, I confidently say I’m working for Nike Korea,” said 25-year-old Cho Hye-rim who works at a Nike outlet in Gimpo, Gyeonggi. “With a new sense of belonging and loyalty to the company, I began feeling a stronger sense of responsibility when dealing with customers.”

    “When I first heard that I was going to be a regular employee, I had to pinch my cheeks to check whether I was dreaming or not,” said 34-year-old Hwang Hyun-woo, who works at a Nike store in Myeong-dong, central Seoul. “With my experience working in sales at the store, I plan to try out an office job at the company headquarters as well.”

    Very few companies in Korea have converted irregular employees to permanent employees on the same scale as Nike.

    Exceptions include Homeplus, which converted around 1,000 cashiers and store assistants into regular workers this year, and SPC Group, which directly hired 800 workers from subcontracting firms.

    At Nike, the campaign to offer permanent-employee status to irregular workers was led by CEO David Wook-hwan Song, 48, after he took the top office at Nike Korea in 2015.

    He worked with the U.S. headquarters to achieve the transition.

    “I expected that performance would naturally improve if employees came together as a team and developed the pride and confidence that comes with being part of Nike, one the world’s best companies,” said Song.

    Song, who immigrated to Canada in his last year of high school, was hired by Nike Korea in 1994.

    He also earned an MBA from Harvard Business School and worked briefly at McKinsey.

    Last year, Nike included Seoul in its list of 12 key cities for growth.

    Seoul is Nike’s third-highest earning city after New York and LA.

  • Homeplus hosts 1st beer sommelier competition

    Homeplus hosts 1st beer sommelier competition

    Twenty-seven people have been awarded the auspicious title of beer sommelier by discount chain Homeplus. The discount chain’s first Macmelie Contest – macmelie is a portmanteau of the Korean word maekju, or beer, and sommelier – on Saturday saw 200 contestants gather at a convention center in Gangnam District, southern Seoul, to take a comprehensive test for a chance to become Homeplus-certified beer sommeliers.

    A total of 10,000 people had taken an online preliminary test to qualify to attend the Macmelie Contest.

    The 27 contestants who passed the test on Saturday with over 70 points out of a 100 were awarded Macmelie ID cards. They were also given the opportunity to be the first to try out Homeplus’ newest beer imports and work together with the company to develop new beer products.

    The test included a written paper, worth 60 points, and a more interactive round – inevitably including a beer tasting test – worth 40 points.

    Some of the written questions tested contestants’ basic knowledge of beer, for example by asking for the German city that hosts Oktoberfest or the brew’s four core ingredients. Other questions were more difficult. One asked for the historic period when Duke Wilhelm IV of Bavaria adopted the German Beer Purity Law, while another asked for the number of indents that beer bottle caps have.

    The interactive questions were also challenging. Contestants had to guess how many milliliters of beer a cup held and also identify beer types by taste.

    Lee Ik-jin scored the highest out of all contestants with 84 points. “I didn’t expect to win first place, but I think my experience drinking a lot of beer in the past helped.”

    Homeplus currently offers around 690 types of local and foreign beer. The company says it hopes to enrich Korea’s beer consumption culture through its Macmelie contest.

    “We’ve been offering beer from around the world to meet rising demand that we are now even called the beer mecca,” said Kim Min-soo, a brand marketing manager at Homeplus.

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