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Tag: McDonalds

  • Pret A Manger sold to Krispy Kreme owner for £1.5bn

    Pret A Manger sold to Krispy Kreme owner for £1.5bn

    Pret A Manger’s global business, including Hong Kong and Singapore, has been sold to global investment firm JAB.

    Flush with cash from the sale of Jimmy Choo and a controlling interest in Bally, JAB is refocusing its core business investments on consumer goods and cafes. The company, majority owned by Germany’s secretive Reimann family – has controlling stakes in US coffee brand Keurig Green Mountain, European coffee supplier Jacobs Douwe Egberts, cafe chains Panera Bread, Peet’s Coffee & Tea, Caribou Coffee Company, US bagel chain Einstein Noah Restaurant Group, Krispy Kreme Doughnuts, and Espresso House, Scandinavia’s largest branded coffee shop chain. It also owns shares in makeup giant Coty and consumer goods company Reckitt Benckiser.

    UK-headquartered Pret A Manger, which has 530 stores globally, including 26 in Hong Kong, one in Singapore and two in Mainland China, serves 300,000 customers daily with global revenues of £879 million (US$1.166 billion).

    JAB will pay nearly $2 billion for the business (including taking over debt) to private equity investor Bridgepoint and an assortment of minority shareholders. According to BBC News, all 12,000 staff globally will receive a bonus of about US$1200. Bridgepoint bought the business in 2008, including a 33 per cent stake then held by fast-food operator McDonald’s Corporation, paying €500 million for the business, or US$584 million at today’s exchange rate.

    Pret A Manger CEO Clive Schlee described the sale announcement as “a day of celebration at Pret”.

    “This agreement recognises the hard work of all our amazing teams around the world. Bridgepoint has been a wonderful owner of the business for more than a decade. All of us at Pret believe JAB will be excellent long-term strategic owners.”

    He said JAB supported Pret’s growth plans, suggesting further expansion in Asia is on the cards as the company refines its offers in Singapore and China.

    “I am really looking forward to this next chapter of Pret’s story.”

    The deal follows a ninth successive year of like-for-like sales growth for Pret A Manger.

    “The brand continues to thrive around the world thanks to our simple recipe of freshly prepared food, served by genuinely engaged teams,” said Schlee.

    JAB partner and CEO Olivier Goudet said his company plans to continue Pret’s “extraordinary growth story”.

    “Management’s proven track record and commitment to customer service, investment in innovation and approach to freshly prepared food position Pret well as it capitalises on evolving consumer taste and lifestyle preferences. We look forward to working with Clive Schlee and his management team, while promoting the Pret brand and supporting Pret’s impressive culture for the next phase in the company’s growth with JAB.”

    Last year, Philippines fast-food operator Jollibee was linked to a bid for Pret A Manger at a value exceeding $1 billion and Bridgepoint was also reportedly considering an IPO for the business.

    It would appear from the published reactions of Pret A Manger management private ownership is a more comfortable fit with the business.

  • Gourmet burgers drive McDonald’s results

    Gourmet burgers drive McDonald’s results

    McDonald’s reported first quarter results that topped analysts’ forecast on Monday, helped by strength in international markets and U.S. consumers opting for more expensive burgers over value meals.

    Shares of the world’s biggest chain by revenue rose 4.2 percent to US$165.10 in premarket trading as global same-restaurant sales topped Wall Street forecasts, pulling profit higher.

    A multiyear turnaround plan launched by Chief Executive Steve Easterbrook three years ago, has brought menu changes, new technology to stores and restaurant upgrades to drive more traffic.

    High-margin “gourmet” burgers which offer fresh and more expensive ingredients, costing US$6 or US$7 a time compared to the chain’s US$1 to US$3 value options, raised the overall average U.S. check value.

    Global sales at stores open at least 13 months rose 5.5 percent, easily topping an average estimate of 3.94 percent and reflecting a 7.8 percent surge in the company’s more mature international markets – Australia, Canada, France, Germany and the United Kingdom.

    “This shows the power of the brand … globally the numbers were outstanding,” Peter Saleh, an analyst with brokerage BTIG, said. “The results were very impressive, actually more impressive than we initially had anticipated.”

    Excluding items, the company earned US$1.79 per share, beating the estimate of US$1.67. Revenue overall fell 9 percent as a result of refranchising – a cost-cutting move where the company sells McDonalds-owned outlets to a franchisee investor and receives only a cut of sales.

    The shape of the results also ran contrary to recent quarters, when McDonalds and other fast food chains have focused on battling each other with dollar menus, discounts on beverages and limited-time menu items as consumer spending cools.

    “It is clear that diners now see the value options as a permanent fixture and are no longer as excited or stimulated by them,” said Neil Saunders, Managing Director of market research house GlobalData Retail.

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  • McDonald’s and private taxis in Thailand now accept Alipay

    McDonald’s and private taxis in Thailand now accept Alipay

    Alipay, the world’s largest mobile, online payment and lifestyle platform operated by Ant Financial Services Group, announced today that the payment platform will be available in all McDonald’s restaurants in Thailand by April 2018. This makes Thailand the first destination outside Greater China to accept Alipay at McDonald’s.

    Commenting on the development, Cherry Huang, General Manager, Cross-border Business for South and Southeast Asia, Alipay, said: “Thailand ranks #4 on the list of Top 10 Most Popular Destinations Outside Chinese Mainland for Chinese Tourists; to better facilitate the travel experience of Chinese visitors, our mission is to enable their smart lifestyle through our continuous efforts in expanding the merchant network and providing more value-added services. McDonald’s as one of the most popular fast food brands is an exciting addition to our merchant network in Thailand to bring greater convenience to Chinese visitors.”

    To date, Alipay has established a broad network of merchants in Thailand across shopping, F&B, entertainment, hotel and attractions, including duty-free brand King Power, convenience store 7-ELEVEN, shopping malls and night markets such as Asiatique and JJ Green.

    “Alipay has seen one of the highest penetration rates in Thailand. The average on-location spending of Chinese visitors in Thailand has surpassed USD2,000 per person per trip, which reflects a great business opportunity for local merchants,” added Cherry Huang, “Duty-free shops and convenience stores are the top two locations where Chinese visitors spend. Increasingly, we have also seen taxis becoming the transportation of choice in Thailand among Chinese visitors.”

    Currently, Alipay is available in hundreds of private taxis in Bangkok, which will further expand in 2018.

     

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  • McDonald’s Philippines to open more stores

    McDonald’s Philippines to open more stores

    Golden Arches Development Corp (GADC) is planning to invest up to PHP2 billion (US$38.4 million) so McDonald’s Philippines can open at least 40 new stores this year.

    Majority owned by chairman/founder Dr George Yang and his family, GADC is the master franchise holder of McDonald’s in the Philippines and has been a wholly owned Filipino company since 2005.

    The firm says McDonald’s is committed to growing its foothold in the Philippine market through store expansion and digital innovation. The brand last year opened 52 stores across the country and reached new territories.

    Apart from store openings, menu innovations and marketing activities helped McDonald’s Philippines reach PHP42.6 billion system-wide sales last year, up 14 per cent on 2016.

    McDonald’s Philippines president Kenneth Yang says services such as McDelivery have helped the group further expand its market share and post the fastest growth in the quick-service restaurant (QSR) industry.

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  • Disney toys return to McDonald’s Happy Meals

    Disney toys return to McDonald’s Happy Meals

    McDonald’s USA and the Walt Disney on Tuesday announced their first Happy Meal promotion partnership since ending a previous relationship in 2006, after the fast-food chain slimmed down its menu for kids.

    Their last exclusive, 10-year cross-promotional deal was reportedly worth US$1 billion to Disney, according to the Los Angeles Times. McDonald’s Corp paid US$100 million in royalties and conducted 11 promotions a year for Disney movies and television shows and opened restaurants inside its theme parks, the Times reported.

    The new multi-year, non-exclusive agreement will begin in June with promotions, including Disney movie-themed Happy Meal toys, for “Incredibles 2,” followed in the autumn by “Ralph Breaks the Internet: Wreck-It Ralph 2.”

    Executives from both companies declined to disclose the duration or value of the new deal.

    A McDonald’s spokeswoman said the new pact does not include any agreement on restaurants in parks but added: “We will continue to explore ways to bring this alliance to life.”

    Disney introduced voluntary guidelines in 2006 that prohibited licensing of Mickey Mouse and other Disney characters for foods that fail to meet minimum nutrition requirements.

    That same year, an Institute of Medicine report said junk food marketing contributed to childhood obesity.

    McDonald’s since 2006 has taken numerous steps to make Happy Meals more nutritious and less fattening. Changes included adding fruit side options, cutting french fry portions and using menus to encourage consumers to order water rather than sugary soda.

    In June 2018, all Happy Meals offered on McDonald’s U.S. menu boards in the United States will contain 600 calories or less, 10 percent of calories from saturated fat and 10 percent of calories from added sugar. More than three-quarters will have 650 mg of sodium or less.

    Consultants and franchisees say Happy Meals account for roughly 15 percent of McDonald’s U.S. sales. The company does not break out product sales, but said family trips represent 30 percent of all visits to McDonald’s around the world.

  • McDonald’s Hong Kong Celebrates Chinese New Year with song

    McDonald’s Hong Kong Celebrates Chinese New Year with song

    Of the abundance of Chinese New Year campaigns by brands this year, McDonald’s Hong Kong has released a touching campaign that tugs at the heartstrings with the help of a classic by Sir Elton John.

    Cantopop star and actor Eason Chan (who once performed, sort of, with Madonna) sings Elton John’s Your Song in a campaign called #LittleBigMoments, which shows McDonald’s fans of all ages enjoying sharing French fries, a burger, ice cream and more, while emotions run the gamut from sadness to joy, tears to laughter, by babies and elderly women and all ages in between.

    Released on Feb. 15th, it has received more than 2 million views across digital channels, including almost 1.5 million views just on YouTube.

    “As a brand, we understand that life is not just one big thing, but the accumulation of a million little things, a million little moments. And in the end, it is these little moments that make life big,” said Randy Lai, CEO of McDonald’s Hong Kong. “It’s been a real privilege to work with Eason Chan, and with the blessing of Sir Elton John, to create a campaign that is a love song dedicated to our customers.”

    “Nothing stirs the heart like a great piece of music, and this is something our industry often forgets,” added Andreas Krasser, Head of Strategy & Innovation at DDB Group Hong Kong.

    “In this campaign we made the music the hero, with Eason Chan lending a homegrown twist to one of the world’s most beloved songs. Since launching on the 15th February, the brand spot has already garnered more than 2 million views across multiple digital channels, successfully reaching around one-third of Hong Kong people,” he added.

    The #LittleBigMoments campaign led with a 60-second brand spot, followed on February 20th by three 15-second stories (below), each focusing on some of the moments portrayed in the brand piece, but also on some of Hong Kong’s most popular McDonald’s menu items:

    Egg & Beef Burger (imported from Japan):

    Grilled Chicken Burger:

    Chicken Nuggets:

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  • Japan’s fast food rivalry heating up

    Japan’s fast food rivalry heating up

    McDonald’s Japan plans to open more stores this year, its first expansion in a decade.

    At the same time, rival Burger King is working on tripling its Japanese locations to 300 by 2022 at a cost of ¥5 billion (US$45.5 million).

    With a 4.5-fold increase in group net profit last year, McDonald’s Holdings logged a record ¥24 billion. It aims to open 150 to 200 locations in the next three years. With closures taken into account, it expects a net increase of about 100.

    “Over the past several years we were focusing on optimising our store portfolio,” says president Sarah Casanova. “Now it is time to look to opportunities to grow with new restaurants.”

    Following a peak in 2002, the number of McDonald’s locations in Japan has been declining. The chain now has 2900 outlets, a drop of about 1000.

    The turnaround for the burger market is mainly because of record numbers of tourists in Japan, 28.6 million last year.

    Burger King Japan plans to open most of its 200 new restaurants in cities like Tokyo, Osaka and Nagoya. Target locations include shopping-centre food courts and suburban sites with room for a drive-through. A home-delivery service will be offered to counter the move last year by McDonald’s Japan to partner with Uber Eats.

    After a slump, Burger King left Japan in 2001, returning in 2007. Its current expansion drive follows a Hong Kong investment fund acquiring the Japan rights from Burger King. It is also revamping its product lineup.

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  • McDonald’s to open 1,000 new restaurants, speed up tech upgrades

    McDonald’s to open 1,000 new restaurants, speed up tech upgrades

    Burger chain McDonald’s announced it will open about 1,000 new McDonald’s restaurants starting 2018 after posting strong sales and earnings for the fourth quarter ending December 31, 2017 fueled by strong interest in its value promotions and new menu items.

    Kevin Ozan, McDonald’s chief financial officer, said it is part of their development plans for 2018 to open about 1,000 new McDonald’s restaurants, 75 per cent of which will be funded by their expanded network of developmental licensees and affiliates around the world.

    Ozan added they also plan to continue making meaningful investments in technology to modernise the company’s customer experience and redefine convenience.

    “I’m confident that now is the opportune time to strategically invest in our business and our restaurants to drive profitable growth and become an even better McDonald’s,” he said.

    McDonald’s posted a 5.5 per cent increase in global same-store sales for the quarter, it’s fastest pace in six years. Systemwide sales increased eight per cent in constant currencies.

    In the US, fourth quarter comparable sales increased 4.5 per cent as a result of strong performance of core menu items featured under the McPick2 platform and beverage value, as well as strong consumer response to the new Buttermilk Crispy Tenders and delivery. Operating income for the quarter increased four per cent, reflecting higher franchised margin dollars and G&A savings, partly offset by lower company-operated margin dollars.

    Comparable sales for the international lead segment increased 6.0 per cent for the quarter, led by continued momentum in the UK and Canada, as well as positive results across all other markets. The segment’s operating income increased 14 per cent (seven per cent in constant currencies), fueled by sales-driven improvements in franchised margin dollars.

    Due to the impact of the company’s strategic refranchising initiative, McDonald’s stated its consolidated revenues decreased 11 per cent.

    Steve Easterbrook, McDonald’s president and CEO, said 2017 was a strong year for McDonald’s.

    “Customers responded to the many ways we are making their experience more convenient and enjoyable,” Easterbrook said. “We served more customers more often, achieved our best comparable sales performance in six years, gained share in markets around the world and made tremendous progress with growth platforms such as delivery, mobile order and pay and Experience of the Future.”

    On January 25, 2018, the company’s Board of Directors declared a quarterly cash dividend of $1.01 per share of common stock payable on March 15, 2018.

  • McDonald’s Japan adds three tasty new popcorn drinks to their menu

    McDonald’s Japan adds three tasty new popcorn drinks to their menu

    Following a limited-edition French macaron release last month, McDonald’s Japan is continuing to draw attention to its McCafe by Barista branches with a more unusual menu twist: popcorn drinks.

    Available at Japan’s 90 McCafe by Barista outlets from Friday, there are three variations of the limited-edition beverages…

    Iced Caramel Popcorn Latte: This combines the flavours of espresso with caramel syrup and popcorn syrup, plus whole popcorn pieces, whipped cream and sauce topping, as well as creamy cold milk.

    Mc Donalds pop corn latte

    Hot Caramel Popcorn Latte: This is similar to the iced version but uses hot foamed milk.

    Mc Donalds latte pop corn

    Caramel Popcorn Frappe: This features whole pieces of popcorn inside a sweet waffle cone that juts out from the beverage, which is an icy espresso and caramel/popcorn syrup blend topped with caramel-flavoured whipped cream and caramel sauce.

    Mc Donalds pop corn drink

    McDonald’s says it is aiming to add even more creative beverages to its McCafe by Barista outlets in the future, reports Sora News 24.

    The popcorn series will be available until the middle of February.

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  • The McDonald’s rendang burger lands in Indonesia

    The McDonald’s rendang burger lands in Indonesia

    McDonald’s Indonesia has introduced the rendang burger to celebrate the country’s 72nd anniversary of independence and being the burger and fast-food lovers that we are, we just had to try it.

    After all, what better way to honor Indonesian culture than bring one of its top dishes—which has even been regarded as the world’s most delicious food—in fast-food burger form to the masses? While the fast-food giant has released similar short-term specials, this rendang burger in its latest iteration, is sold as part of a special menu titled “Ini Rasa Kita” (this is our flavor). The menu is available from July 28 til September 10, 2017.

    The special menu includes three rendang burger options: your classic rendang burger with a single patty, the double rendang burger, and the rendang burger special, which has one patty and a fried egg on top. There’s also a limited edition soda belimbing (starfruit) you can order as a part of a meal package if you’re feeling particularly adventurous. 

    We’ve comprehensively tasted and reviewed Bali’s best burgers so we feel pretty confident about our ability to give you the 411 on McDonald’s ‘culturally adapted’ new number. Just sayin.

    Going in to Bali’s Jimbaran Ngurah Rai By Pass McDonald’s with a ‘go big or go home’ mentality, we ordered ourselves the rendang burger special, which set us back Rp 40k (USD2.99) a person since we went for the meal combo. Gotta get those salty McD fries, after all. 

    Upon unboxing the special rendang burger, we’ve got to tell you it’s a bit smaller than we expected since McD’s promotional photos make it look like a juiced up burger compared to their standard menu—but it turns out the rendang burger is just your classic McD cheeseburger with special toppings. Same nice greasy, cheesy taste, just nothing amped up quality-wise. Another thing we immediately noticed were the giant slices of onion on top. While those appeared a bit off-putting at first, they’re a nice textural addition to the greasy fried egg and thin standard beef patty.

    As far as the actual rendang seasoning goes, please don’t expect the tastiest slow cooked rendang from your favorite padang kitchen. Have you had Indomie rendang before? Because the spice packaging that comes with the instant noodles is exactly what the McDonald’s rendang sauce recipe tastes like. MSG-filled and a bit too ‘instant mix’ on the tongue to be that slow-cooked, creamy and rich coconut-milk spiced sauce that’s earned rendang world fame.

    That said, we loved the rendang special burger as a quick bite and anticipate some late night McDonald’s visits in the next couple of weeks to get our MSG and fast food fix.

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  • McDonald’s Singapore launches locally-inspired ‘nasi lemak’ burger

    McDonald’s Singapore launches locally-inspired ‘nasi lemak’ burger

    For Singaporeans and Malaysians, nasi lemak (rice cooked with pandan leaves and served with sambal) is a breakfast staple. Realizing the Singaporeans’ non-stop craving for the fragrant rice, McDonald’s Singapore introduced nasi lemakburger on Thursday.

    The unique dish, which consists of semolina buns, coconut-flavored chicken thigh patty, egg, caramelized onions, sliced cucumbers and sambal, was launched in conjunction with Singapore Food Festival 2017 and the upcoming Singapore National Day.

    In addition to the nasi lemak burger, the fast food chain also launched locally-inspired beverages and desserts, namely the Chendol McFlurry (ice cream with worm-like green rice flour jelly), chendol ice cream cones, the Bandung McFizz (condensed milk beverage flavored with rose cordial syrup), Pandan Coco Frappe (pandan flavor drink served with coconut and grass jelly), coconut pie and kueh salat (a pandan sponge cake with a glutinous rice layer).

    Sure enough, Singaporeans have flooded McDonald’s outlets to devour the high-carbs meal and sweet treats.

    On Twitter, they posted mixed reviews about the fusion burger. Though not all were fond of the East-meets-West dishes, some gave positive feedback, saying the burger was beyond their expectation, tasting exactly like nasi lemak.

    Seeing the positive response, maybe it is time for McDonald’s Indonesia to consider some locally-inspired menus for Independence Day — sate ayam (chicken skewers) or lontong sayur (rice cakes with vegetables) burgers, perhaps?

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  • McDonald’s Japan to bring some French home

    McDonald’s Japan to bring some French home

    For a short time only, McDonald’s Japan has added limited-edition French macarons to its menu.

    Imported from France, the macarons are in four flavours and have special takeout boxes.

    Available at McCafe by Barista outlets, the new treats come in lemon, raspberry, vanilla and chocolate variants. The takeout “box set” contains the customer’s choice of three macarons and is available only in limited quantities.

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  • Hanoi gets its first McDonald’s as influx of western fast food chains continues

    Hanoi gets its first McDonald’s as influx of western fast food chains continues

    Global burger behemoth McDonald’s opened its first branch on Saturday in the historic heart of Hanoi, a conservative city renowned for its traditional — and cheap — Vietnamese staples beloved by food-obsessed locals.

    Hungry customers lined up for Big Macs and Chicken McNuggets at the Vietnamese capital’s first location overlooking the tree-lined Hoan Kiem Lake, which draws millions of tourists annually to see French-era colonial buildings and sample street-food favorites like pho noodle soup and banh mi sandwiches.

    The restaurant is the first outside of the southern commercial hub Ho Chi Minh City, where 16 branches have opened since McDonald’s first came to Vietnam in 2014 to much fanfare, especially among the rapidly-growing middle class and American-obsessed youth.

    The global fast food chain received a similarly warm welcome in Hanoi on Saturday, as hungry diners crammed into the two-storey eatery for a first taste of the Golden Arches.

    For 84-year-old Tran Dinh Luyen, who fought against the U.S. in the Vietnam War, the restaurant was a sign of warming ties with a former enemy.

    “I am happy that McDonald’s has opened a restaurant in Hanoi. It’s a very famous American brand, so it shows how far U.S.-Vietnam relations have come,” he said after mowing down on a Big Mac with his daughter and granddaughter.

    But not everyone agreed.

    “It’s a rip-off … this fast food is for kids only, it’s not good at all,” 90-year-old Ta Xuan Huong said, espousing his love for traditional cuisine.

    Some curious tourists stopped to see what all the fuss was about, perplexed that a brand ubiquitous in the West would draw so much attention.

    “It’s kind of random to see McDonald’s opening… it’s an interesting cultural experience to see how important it is that the store is opening here,” American Dan Moore said, after his wife remarked she might not have expected to find one of the most salient symbols of capitalism in the country.

    Vietnam has seen dizzying economic growth in recent years as it has opened its doors to foreign investment — which has included an influx of western chains like Starbucks, KFC and Burger King.

    Growth in the fast food sector has been buoyed by rapidly rising incomes — annual per capita income has more than doubled in the past decade to about $2,200 today — especially among under-30s, who make up half of Vietnam’s population of 93 million people.

    The fast food industry in Vietnam has seen double-digit growth annually for the past five years, and the country has the highest 2017 growth in Asia-Pacific for fast food chains, according to market research firm Euromonitor International.

    Though meals can cost as much as three times the local fare, customers are still showing strong appetite.

    “Young people like to hang out in fast food restaurants as they are seen as a cool and nice place … and these customers also like the taste of the food,” Euromonitor analyst Samuel Huynh said.

  • McDonald’s to support Pyeongchang Winter Olympic Games Korea

    McDonald’s to support Pyeongchang Winter Olympic Games Korea

    McDonald’s Korea has started building a giant burger, box of fries and drink carton – a novelty building to serve as its outpost at next year’s Pyeongchang Winter Olympic Games in South Korea.

    It will cater to visitors only, with a separate McDonald’s location to offer complimentary meals to athletes expected to be situated within the Olympic Village.

    The fast-food company has already hired 260 workers to run the two stores, who are undergoing cultural-awareness training so they can serve a diverse range of customers.

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  • McDonald’s Singapore introduces mobile phone lockers, table service at Marine Cove outlet

    McDonald’s Singapore introduces mobile phone lockers, table service at Marine Cove outlet

    McDonald’s has introduced mobile phone lockers and table service at its flagship Marine Cove outlet in Singapore to help families rediscover quality time together, the fast-food chain said.

    The mobile phone locker, the first-of-its-kind in Singapore, encourages parents and children to put their devices away safely and focus on family bonding, it said.

    “As a popular restaurant destination for families, we have observed that the use of mobile devices during meal times may sometimes get in the way of family bonding,” said director of brand communications and customer care Linda Ming.

    A survey of 302 parents conducted by McDonald’s last month found that 98 per cent of parents and 91 per cent of kids use their mobile devices whenever they are together, with more than two-thirds of respondents using their smartphones during mealtimes.

    This is despite most of the parents in the survey saying that the use of mobile devices had decreased their interaction with their loved ones, and that they would like to be more disciplined in staying away from digital distractions during family time, McDonald’s said.

    To allow parents to spend more time tending to their children, the fast-food chain is also piloting table service at its Marine Cove outlet, led by “guest experience leaders” whose main role is to engage with families.

    Customers can select the table service feature when placing an order at the self-ordering kiosk, it said.

    Responding to queries from Channel NewsAsia, McDonald’s said there is no extra charge for customers who use the table service feature, and that the service is open to everyone, not just families or parents.

    “We have introduced the service in our Marine Cove flagship restaurant as well as selected restaurants, and have received positive feedback especially from families so far.”

    McDonald’s added that mobile phone lockers would be locked with physical keys. To make sure that customers do not forget to retrieve their phones, staff members will remind them about their phones before they leave the restaurant.

    The fast food restaurant chain will be “actively gathering feedback” from customers about the new initiatives, to decide on whether to expand them to other restaurants.

     

     

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