Tag: Online

  • Storefront opens in Korea

    Storefront opens in Korea

    Storefront, the world’s largest online marketplace for short-term retail space, has officially launched in Seoul. Retail vacancy rates in Korea are on the rise due to a prolonged recession, and more brands are diverting their interests from traditional retail to offer a quality experience to customers in the form of pop-up stores and short-term leases. Storefront has partnered with the Korean marketing and retail firm Kcent to register qualified spaces, sign up leading and emerging brands and give them tools to successfully market their short-term space. The Storefront site will now offer thousands of spaces across Seoul available for pop-up stores, showrooms, and event spaces.

    Storefront maintains a global presence with thousands of quality retail spaces across the world’s largest cities from Paris to London, New York and Hong Kong. This advantage allows any brand to pop-up in any location, test new markets and even launch simultaneously in more than one location worldwide.

    Retail sales in Korea totaled $343 billion in 2016, and this latest partnership in Seoul signals Storefront’s break into the East Asian market with their brand, technology and insights combined with local talent and market expertise.

    “Korea is APAC’s 3rd largest retail market, and most of it is based in Seoul. Pop-up stores and other forms of short-term rentals are already creating a buzz in the trend-savvy Korean market.

    All we needed was a transparent and efficient marketplace like Storefront to leverage this trend.” said Jin Yong Kim, Kcent’s CTO.

    “Korea has a unique culture and language barrier that make it hard for foreign brands to expand their business here. But if they have the right partner and know how to tell their story to Korean consumers, it can be a matter of a few days before they go viral.” adds Kim.

    “Storefront is redefining how companies can locate and activate temporary retail space with its global marketplace for connecting tenants and property owners in an efficient, flexible and transparent way. We are excited to partner with Kcent to bring our expertise to this fast-growing retail capital and introduce the benefits of pop-up stores to thousands of merchants looking to expand into Korea.” said Benoît Clément-Bollée, General Manager, Storefront Asia .

  • India’s Rocking Deals plans 500 stores

    India’s Rocking Deals plans 500 stores

    India’s Rocking Deals is planning to launch 500 retail stores within next five years. The move by the online retail electronics marketplace follows the opening of the brand’s first offline store in Agra (Uttar Pradesh) last month, with up to 20 stores planned for the state in the near future. “We have chalked out an all round growth plan, be it online or offline,” said founder & CEO Yuvraj Aman Singh. “With our new retail stores, the company plans to weed out inefficiencies, lack of certified products in the market, and under or overvaluation of pre-owned products.

    “We would like to tap all major markets of smaller towns and cities through our offline market strategy.”

    The company has already signed with 27 retail franchises in various states, including Uttar Pradesh, Jharkhand, Odisha, Punjab and others.

    “The refurbished market is to rise by a compounded 27 per cent over 2019-20, as large players are joining through their existing online marketplaces such as Amazon and Flipkart, which posted surging growth in annual sales, and we too wanted to significantly capture the market through our organised channel,” added Singh.

    Rocking Deals was founded in 2012 and to date has sold close to 4 million refurbished and pre-owned units in 18 categories to end customers.

  • Amazon Kicks Off the New Year with Head Start on Chinese New Year Festivities

    Amazon Kicks Off the New Year with Head Start on Chinese New Year Festivities

    Amazon announced the kick-off of the Chinese New Year season for Amazon Prime members in Singapore, offering new expanded local selection and great deals and free samplings to help usher in the Year of the Pig with ease. Amazon Prime Now will offer customers a one-stop shop for everything Chinese New Year related — from eight-pack red packets to traditional pineapple tarts and barbequed pork slices (bak kwa).  Anyone in Singapore can join Amazon Prime for S$2.99 a month or start a 30-day free trial at www.amazon.com.sg and download the Prime Now App.

    “We’re excited to jump into the Chinese New Year season, helping Prime members in Singapore get ready for the Year of the Pig with our expanded selection of popular holiday goodies–abalone, traditional pineapple tarts and handmade BBQ pork slice,” said Kourosh Kaghazian, Country Manager, Amazon Singapore. “From cleaning supplies to groceries, we’ve got Prime members covered this new year with the convenience of tens of thousands of items, including a variety of local favorites, and ultra-fast two-hour delivery right to their door.”

    New this season, Amazon is offering some must-have Chinese New Year goodies, including:

    • Kele: Traditional Pineapple Tarts and other festive cookies
    • Kim Joo Guan: Traditional Handmade BBQ Pork Slice
    • Crystal Jade: Almond Puff Cookies and Bo Lo Pineapple Tarts
    • New Moon: Abalone

    Amazon has also expanded its Reunion and steamboat selection for customers in time for their holiday dinner preparations with frozen and fresh sliced meats, noodles and tofu and a wide variety of fresh and frozen seafood, including pomfret, grouper, threadfin, scallops, crabmeat, mussels, squid as well as seasonal fresh vegetables and fruits.

    Amazon has also created specially curated selections according to Chinese New Year themes, such as Readying the House, Spring Cleaning and Organization, Stocking Up on Groceries, Shop Fresh Food/Reunion and Last-Minute Shopping. Prime members will be able to take advantage of the free two-hour delivery on orders of S$40 or more, especially helpful for heavy and bulky items like soft drinks. In addition, Prime members will also be able to shop millions of items on the international selection via the Prime Now App with free delivery in 7-9 business days on orders of S$60 or more.

    Prime Now will offer delivery from 10:00 a.m. to 6:00 p.m. on 4 February, Chinese New Year Eve as well as both public holidays 5 February and 6 February. Leading up to Chinese New Year, Amazon Prime Now will offer regular delivery from 10:00 a.m. to 10:00 p.m.

    Prime members in Singapore have access to millions of items via the Prime Now App. Amazon Prime in Singapore is currently available for S$2.99 per month. Prime membership benefits in Singapore include:

    • Free Two-Hour Delivery on Tens of Thousands of Items: Ultra-fast delivery on tens of thousands of items with free two-hour delivery on orders over S$40, between 10am and 10pm daily.  Items range from groceries to electronics, including a variety of new brands added to Prime Now since the launch such as Yakult, Dell, Tefal, Sambucol, Bausch & Lomb and Pinkfong, as well as new categories including fresh flowers, organic fruits and international foods.
    • Free International Shipping on more than 7 Million of Items: Unlimited free shipping in 7 to 9 business days on orders over S$60 from International Selection via the Prime Now App on more than 7 million international products shipped directly to you from Amazon US. Products include a wide selection of top brands such as Leap Frog, Calvin Klein, Rubbermaid, Zojirushi, BCB Generation, The Children’s Space, Pet Safe, Rebecca Minkoff, and Melissa and Doug.
    • Amazon Prime Video: Prime members can stream or download popular and award-winning Prime Original series like The Grand Tour, Golden Globe and Emmy award winner The Marvelous Mrs. Maisel, Tom Clancy’s Jack Ryan starring John Krasinski, Homecoming starring Julia Roberts, and many more. Prime members can watch anytime, anywhere via the Prime Video App on Android and iOS phones and tablets, smart TVs, game consoles or online at www.primevideo.com.
    • Twitch Prime: Prime members enjoy a selection of free games every month, free in-game loot for the world’s most popular games, a free broadcaster subscription every 30 days, exclusive chat emotes, and more at https://www.twitch.tv.
  • Domestic, foreign e-commerce players should be treated alike: CUTS India

    Domestic, foreign e-commerce players should be treated alike: CUTS India

    The Government needs to create a level-playing field for both domestic and foreign e-commerce platforms through a comprehensive e-commerce policy, said Pradeep S. Mehta, Secretary General, CUTS International on Sunday. He noted that the current norms for the segment are applicable to foreign online retailers and this might create a discriminatory environment towards the domestic players.

    “The Government may not be wrong in its clarificatory policy on Foreign Direct Investment (FDI) in e-commerce, as it was a case of backdoor entry in multi-brand retail trade. But vital issues remain to be resolved to promote healthy economic democracy”, said Pradeep S Mehta, Secretary General, CUTS International.

    “However, the issue of creating a level-playing field between domestic and foreign players in retail sector is yet to be resolved, for which a comprehensive National E-Commerce Policy is need of the hour”, he said.

    The Department of Industrial Policy and Promotion (DIPP) recently had said that 100 percent FDI is permitted in the market place model of e-commerce and not in the inventory-based model or the multi-brand retail segment.

    The Commerce Ministry in December revised the FDI policy for e-commerce players whereby it barred online retail firms such as Amazon and Flipkart from selling products of companies in which they have stakes. It also prohibited e-tailers from mandating any company to sell its products exclusively on its platform only.

    Mehta said: “The new guidelines are stricter for e-commerce companies with FDI providing marketplace, but there are no such restrictions for companies without FDI.”

    He also observed that there is no need for a separate regulator for the e-commerce segment.

    “India does not need a separate regulator for e-commerce, which would be yet another parking place for retired babus who are generalists and turn into controllers.

    Most of the malpractices adopted by e-commerce platforms, for instance, discrimination among its vendors, deep discounts etc, can be dealt by the Competition Commission of India. If need be, the Competition Act, 2002 can be tweaked for which the process is going on,” he said.

    The Consumer Protection Bill, 2018, which is likely to be passed soon by the Rajya Sabha, also has specific provisions on e-commerce, he added.

  • South Korean retail sales rise strongly in November

    South Korean retail sales rise strongly in November

    Online shopping during the month of November has driven a 4.6 per cent increase in South Korean retail sales compared to the same period in the previous year, according to government data. Ministry of Trade, Industry and Energy figures showed a 12.7 per cent year-on-year growth in online sales alongside a 0.5 per cent drop in offline retail during the month.

    Convenience stores, chain supermarkets and super supermarket sales showed positive growth, while large discount outlets and department stores saw declines of 2.8 per cent and 3.9 per cent respectively.

    Online sales in November were largely propped up by e-commerce shopping festivals in China and the US during the period.

  • 2.5 million buyers shop during Myntra, Jabong special sale

    2.5 million buyers shop during Myntra, Jabong special sale

    About 2.5 million shoppers ordered eight million products during four days of Myntra and Jabong’s special sale from December 22 to 25, a company statement said on Wednesday. “The ninth edition of End of Reason Sale concluded with Myntra and Jabong recording a massive surge in sale and traffic,” city-based Flipkart-owned Myntra said in a statement here. As a result of the sale, the fashion portals saw a 700 per cent surge in sales and 120 per cent increase in online traffic over normal business days, it added.

    American retail giant Walmart-owned leading e-commerce player Flipkart Group includes online fashion portals Myntra and Jabong.

    The Flipkart arms, however, did not disclose the combined value of goods sold in those four days.

    “Sports goods were the highest selling category with a total of eight lakh pairs of shoes sold across the country during the sale,” the statement added.

    The shopping carnival also saw 7.2 lakh new customers ordering through the portals.

    The two portals together sold 1,200 products per minute during the four-day sale.

  • Australian shopping app Booodl goes bankrupt

    Australian shopping app Booodl goes bankrupt

    Australian retail app Booodl has said goodbye officially in December, announcing it has started liquidating its assets to pay off creditors just before Christmas. Backed by media mogul James Packer and Westfield mall owner Scentre Group, Booodl first withdrew from the market last year, with the app – which connects shoppers to retailers in their immediate vicinity – filing as insolvent with the Australian corporate regulator.

    The company reported having AU$80,606 worth of assets and owed creditors $70,456, according to the recent filing.

    With creditors to be paid in full, company shareholders will not receive a return, said founder George Freney.

    “There is always a huge risk associated with technology ventures, and the unfortunate reality is that many fail,” Freney said.

    Founded by Freney in 2014, the $8 million start-up was conceived as a social media platform to play against photo pinning app, Pinterest, where users would curate personal profiles portraying their favourite things.

    Then, in 2015, Booodl evolved into a mobile shopping app, sourcing and directing shoppers to shops that they sought via the platform. In the same year, Scentre Group became a major shareholder, investing $2.85 million in Booodl to fund the research and development required to build its web and mobile platform. In particular, it funded the technology used to help consumers locate physical retail stores and in-turn see retail businesses be more easily discovered by shoppers.

    By August 2017, retail heavyweight Scentre group was using the app and website for its Westfield mall chains across Australia and New Zealand, effectively rolling out the app to 35 malls.

    “This latest milestone is validation of the role Booodl’s technology plays in the retail ecosystem. The platform now boasts $86.7 billion of shopping centre assets and is utilised by more than 150 Australian shopping centres to increase in-store visits,” Freney said, at the time of the Scentre Group news.

    Prior to this, Booodl had inked deals with shopping centre owners SCA Property Group, ISPT Super Property and QIC.

  • ‘E-commerce share in India’s FMCG retail sales triples in 2 years’

    ‘E-commerce share in India’s FMCG retail sales triples in 2 years’

    Growing consumer trust and confidence in online buying has helped e-commerce platforms expand their share in India’s total FMCG retail sales by as much as three times, according to market researcher Nielsen. This has led to online purchase of a broader range of categories, with a particularly interesting upswing seen in fresh and packaged groceries, Nielsen said in a report.

    It further stated that global online grocery purchasing is up 15 percent in the last two years, leading to an estimated US$ 70 billion additional sales in online FMCG.

    The 2018 Nielsen Connected Commerce Report said e-commerce categories — travel (69 percent), fashion (66 percent), and IT and Mobile (63 percent) continue to account for the largest proportion of online transactions in the country.

    Interestingly, categories posting the most significant growth in e-commerce channel included packaged grocery (where 40 per cent of respondents said they made a purchase), fresh groceries, and baby and children products.

    “From tracking the e-commerce evolution in pioneering countries like South Korea where online sales now account for a staggering 20 percent of the total FMCG sector, we know that consumers follow a certain pattern of online shopping behaviour,” Sameer Shukla, Executive Director (Retail Measurement Services), Nielsen South Asia said.

    Travel, fashion and IT/ Mobile products are typical categories for first-time online shoppers and as their familiarisation, comfort and trust levels increase, their category repertoire expands into areas like beauty, personal care and baby products, he added.

    “… and then moves even wider afield to packaged and fresh grocery categories, and this is evidenced in the significant jump we’ve seen in online purchasing within grocery and food delivery in recent years,” he said.

    The report also revealed that consumers are more open to purchase packaged and fresh groceries online when they are offered certain purchasing options and quality assurances.

    About 60 percent of consumers pointed towards the need to offer and improve hassle-free refund, replacement experience as well as free cost delivery, which if offered, would boost their confidence to buy online with higher frequency.

  • ShopBack ventures offline with ShopBack GO

    ShopBack ventures offline with ShopBack GO

    ShopBack, the one-stop lifestyle platform that powers smarter purchase decisions, officially enters the offline space with the introduction of ShopBack GO. Launched in partnership with Visa and Mastercard, ShopBack GO enables users to earn between five to 10 per cent cashback on top of their existing card rewards at over 400 F&B brands concentrated in selected areas.

    With ShopBack GO, F&B partners will gain access to ShopBack’s existing base of over one million Singaporeans via its mobile app. The first-of-its-kind offline discovery and rewards platform in Southeast Asia fills the performance marketing gap in the ecosystem with zero disruption to business operations and consumers’ payment habits.

    “For the past four years, our core business model has succeeded in delivering cost-effective marketing for ecommerce merchants while delighting users with cashback for their online purchases,” said Vincent Wong, Country Head of ShopBack Singapore. “We have now replicated the experience offline with ShopBack GO, an omnichannel retail solution for offline merchants and rewards platform for users.”

    Partnering over 400 F&B brands from local favourites like Tiong Bahru Bakery to international establishments like Paradise Group, ShopBack GO rides on Singapore’s vibrant food scene to encourage wider adoption of cashless payment via Visa and Mastercard.

    ShopBack GO launches with a higher density of F&B brands in four areas: One-North, Buona Vista, Holland Village and Tanjong Pagar. The first three locations were selected for convenience in proximity to the office, allowing the start-up to conduct quick experiments with F&B brands in the area, while Tanjong Pagar gives ShopBack a flavour of the Central Business District crowd’s appetite.

    “Food is a part of Singapore’s DNA and Singaporeans increasingly love to dine out. Based on Visa’s data, the number of dining transactions have increased more than 30 per cent year-onyear and dining spend makes up almost 20 per cent of total card spend for Singaporeans. This partnership with ShopBack in launching ShopBack GO will drive more consumers to use digital payments for their dining purchases. More importantly, it encourages more merchants to accept electronic payments and also show their willingness to adopt digital payments. This is important as Singapore moves into a more digital and smart nation city,” said Kunal Chatterjee, Visa Country Manager for Singapore & Brunei.

    “Seven in 10 consumers are looking to find offers for their dining experience. We believe ShopBack GO’s reward-based model will appeal to the foodie in many Singaporeans who love a great deal for good food. Given how frequently local consumers dine out, solutions such as these will also go a long way to drive behavioural change towards a wider use of cashless payments in Singapore,” said Deborah Heng, Country Manager, Mastercard Singapore.

  • Valentino joins Tmall Luxury Pavilion

    Valentino joins Tmall Luxury Pavilion

    Valentino, whose name is synonymous with high fashion across the globe, has opened a flagship store on Tmall Luxury Pavilion, Alibaba Group’s dedicated site for premium brands. The online store features selected products from the Rome-based fashion house’s womenswear and menswear lines, as well as five limited-edition items available only to Tmall shoppers including sneakers, pants and shirts.

    The launch late November coincided with Valentino’s 2019 Pre-Fall Runway show in Tokyo, which was livestreamed on the Pavilion.

    China’s Millennial and Generation Z shoppers are on track to make up 46% of purchases in the global personal luxury goods market by 2025, up from 32% in 2017, according to a November report from consulting firm Bain & Co.

    Online sales channels are becoming more critical than ever for luxury brands, with official sites and e-commerce platforms expected to account for 25% of the market’s value in 2025, up from the current 10%, Bain’s research showed.

    To create a shopping experience that stays true to the brand’s heritage and values, Tmall and Valentino worked together to design the storefront’s interface, adjusting the layout to enhance branding, boost audience retention and encourage deeper interaction with consumers.

    Noonoouri, the Pavilion’s new CGI ambassador, also “attended” Valentino’s 2019 Pre-Fall Runway show, posting images of all of the behind-the-scenes action to her Instagram account.

    The digital avatar has already collaborate with luxury brands Chanel, Dior, Gucci and Saint Laurent.

    Before opening the new store, Valentino partnered with the Luxury Pavilion in April to launch a 3D virtual store that mirrors a brick-and-mortar pop-up store the brand has launched in Beijing.

    Shoppers can experience the physical location via the Tmall mobile app and browse a selection of Valentino’s collection.

  • Almost all Vietnamese internet users shop online

    Almost all Vietnamese internet users shop online

    Up to 98 percent of internet users in Vietnam have made purchases online, up one percentage point over 2017. Increasing effectiveness of the online retail ecosystem in meeting the convenience of its shopper base has strengthened the online shopping habit, according to the 2018 Nielsen Connected Commerce Report.

    Fashion, travel, books and music continue to account for the largest proportion of online transactions in consumer goods, with 59 percent, 52 percent and 51 percent of Vietnamese consumer respondents saying they have purchased goods in the above categories in the respective order.

    These are also considered typical categories for the first-time online shoppers.

    Nguyen Anh Dung, director and head of Retail Measurement Services for Nielsen Vietnam, said that as levels of familiarity, comfort and confidence grow, consumers are likely to move on to purchasing items such as beauty products, personal care, packaged food or fresh groceries.

    For relatively new products, about two in three consumers said that return policies for products not of satisfactory quality have encouraged them to shop online.

    The other concern of consumers is free or same day delivery services.

    Vietnam has targeted that 30 percent of its population shop online between 2016 and 2020, with yearly sales value of approximately $350 per person.

    The country’s e-commerce value climbed to about $4 billion in 2016, becoming one of the fastest-growing markets in the world.

    Revenue from online retail in Vietnam is forecast to hit $10 billion by 2020, accounting for five percent of the country’s retail market.

  • Ebay expands authentication platform to luxury jewelry

    Ebay expands authentication platform to luxury jewelry

    U.S. e-commerce giant Ebay announced plans to extend its product authentication program to cover luxury jewelry, in a bid to stem the resale of counterfeit jewels across its global marketplace. Dubbed “EbayAuthenticate”, the luxury jewelry category is the newest addition to Ebay’s new verification platform, which first launched in 2017 with the resale of luxury handbags. Following its success, Ebay went on to add luxury watches to the authentication service in early 2018.

    This month, Ebay confirmed it wants to offer “holiday shoppers more than 45,000 high-end diamond and other gemstone jewelry, verified by professional authenticators,” according to press release.

    Ahead of the busy Christmas period, Ebay customers can browse for high-end necklaces, earrings, rings, and bracelets, which are now all marked with an “Authenticity Verified” label.

    That’s in addition to engagement and wedding bands, loose diamonds and gemstones, and fine, vintage and fashion jewelry.

    Much like the verification its luxury handbags and watches already go through, all jewelry items will be approved by third-party authentication experts and sourced from more than two dozen of Ebay’s top-rated sellers.

    “Ebay is home to the largest selection of luxury goods, which includes tens of thousands of jewelry items, fine watches, and rare and designer handbags,” said James Hendy, Senior Director of Ebay Authenticate.

    “Expanding the Ebay Authenticate service provides customers an added layer of trust and confidence as they shop for fine jewelry this holiday and beyond.”

    The popularity of Ebay’s jewellery, and an industry-wide crackdown on fake goods across online marketplaces, means the authentication of goods is fast-becoming a perquisite for customer satisfaction and therefore, sales growth.

    Some 50,000 jewelry items are sold per day on Ebay (approx. 2,000 item sold per hour), with one diamond ring sold every minute, according to figures released by Ebay.

    Ebay said its most popular jewelry stone is diamonds, followed by sapphires, acquamarine, amethysts and onyx rounding out the top five precious stones sold online.

  • South Koreans spending more on Chinese online stores

    South Koreans spending more on Chinese online stores

    South Koreans are spending more at Chinese online stores, according to credit-card spending data. Purchase records from November 1-26, compiled by the big data centre at Shinhan Card, showed a 9.8 per cent increase from last year in the value of goods bought from overseas internet sites. The number of transactions was up 16.6 per cent year on year.

    Chinese online stores outperformed rivals from other countries. AliExpress took 9.5 per cent of the purchases, up from 6 per cent in 2016 and 6.1 per cent last year. It ranked second after Amazon’s 16.3 per cent.

    Taobao, another Chinese Internet shopping site, grew from 2.3 per cent in 2016 to 3.3 per cent last year and to 4.4 per cent this year, raising it to the third most-used overseas online marketplace. Alibaba made it to the top 10 for the first time this year with 1 per cent.

    The shift is stark when comparing the purchases during Black Friday in the US and Singles Day in China. This year, overseas shopping during Singles Day rose 35 per cent. Black Friday purchases stopped at a 9 per cent gain.

    Data showed 70.8 per cent of purchases during Singles’ Day were for goods priced up to 50,000 won (US$44.32). Shoppers in their 30s and 40s remained the biggest clients, but the number of those in their 20s increased 1.9 percentage points from last year.

  • Real estate in Saigon the most sought after in Vietnam

    Real estate in Saigon the most sought after in Vietnam

    Saigon leads Vietnam in real estate interest, drawing 300 million internet searches in the last 12 months. According to a report recently issued by Batdongsan.com.vn, one of the biggest property portals in Vietnam, Hanoi is the second most searched city when users look up real estate at 170 million searches.

    The two cities are followed by central Da Nang City, southern Bien Hoa Town, northern Hai Phong City, central Nha Trang Town, and Vung Tau Town and Can Tho City in the south in terms of popularity.

    Overall, the leading position of Saigon real estate is predicted to continue to remain the same because its housing market is still seeing a lot of actions.

    Consumer data collected from Internet queries also showed the level of interest given to real estate in each specific area.

    Saigon attracted the highest level of interest, at 41.8 percent of recorded consumers, the largest in Vietnam, while Hanoi had 29.7 percent. Central Khanh Hoa Province, Da Nang, and southern provinces of Dong Nai and Binh Duong recorded modest numbers, fluctuating between 3 to 4.5 percent. Interest is measured by saved searches, favorites and number of queries.

    The report also reveals that budget and midrange apartments in Saigon and Hanoi, which are priced between VND20-30 million ($860.47 – $1,290) per square meter, with an area of around 60-70 square meters are the type of high-rise apartments that attracts the most attention from Internet users.

    Meanwhile, in regards to content posted on the website of this organisation, foundation land (land serving as the foundation for housing projects to be built on) tops the board in the number of posts published, at 1.2 million posts.

    The land is also the most indulgent hunting with nearly 120 million searches, showing the habit of clinging to land, ownership of real estate in the territory of the Vietnamese, said the report.

    In addition, separate houses attached to land are also highly sought after, at nearly 120 million searchers. This shows the Vietnamese consumers’ preference to own land, or possess properties attached to land, according to the report.

  • What is Amazon’s Japan bestseller fashion?

    What is Amazon’s Japan bestseller fashion?

    Amazon Japan has revealed its most popular items sold on the online retailer’s platform in the last twelve months, with basics and sportswear taking the top spot in both fashion and accessories, and footwear categories. According to the ‘Amazon Ranking Grand Prize 2018’, the United Athle 5.6 Ounce High Quality T-shirt took first place in the clothing and accessories category. In a classic design, the affordable fashion item was followed in popularity by the brand’s crew neck t-shirt, which came in second place.

    Looking at the top 20 apparel brands, Champion gained five spots in the report, while in the womenswear section, casual tops by And It_ sat high in the rankings.

    Asics’ running shoes won both first and second place in footwear, while Anello’s poly-canvas mini bag proved popular in the bag category.

    In watches, Casio’s G-Shock shock-resistant smart-watch continued to gain popularity, with the Casio brand featuring 11 times in the Amazon Japan top 20. In the jewellery ranking, products by Tiffany & Co. gained in popularity too, said the report.

    The “Amazon Ranking Grand Prize 2018” ranked the U.S. e-commerce giant site’s most popular products by category for the period beginning in November 13, 2017, and ending on October 31, 2018.

    In the last twelve months, retail expenditure has continued to grow in Japan.

    In September, the archipelago nation recorded its 11th consecutive month of retail revenue growth, with sales up 2.1% on the same period last year, according to data by the Japanese trade ministry.

    Specifically, online shopping is at the forefront of this drive with the Japanese love for online shopping helped by the trend to online shop using mobile phones.

    In the latest Criteo survey, mobile devices accounted for 55% of all EC transactions in Japan, up 4 points on the year.

    Transactions through smartphones increased 9%, and tablets 3%, but purchases by PC were down 9%, said the report.