Tag: Retail

  • DoubleDragon eyes 100 Filipino malls

    DoubleDragon eyes 100 Filipino malls

    A Philippines property developer has raised US$112 million to assist fund the formidable improvement plan for 100 purchasing malls throughout the nation.

    DoubleDragon Properties Corp plans to roll out the 100 CityMalls-branded centres by 2020 – the primary 25 by the top of this yr.

    The compact group malls will comprise between 5000 and 10,000 sqm of leasable area every, with the corporate projecting it’s going to have 1 million sqm of leasable area by 2020.

    DoubleDragon chief info officer Joselito Barerra Jr stated successfuly elevating the money – in seven yr company notes – demonstrates robust investor confidence in technique.

    The publicly listed property firm is collectively owned by the founding father of quick meals big Jollibee Meals, Tony Tan Caktiong, and restaurateur Edga Sia Jr. Unsurprisingly, the department stores will prominently function Jollibee eating places.

  • Cosme.com breaks out of Japan

    Cosme.com breaks out of Japan

    Cosme.com has launched an English language model of its web site, increasing the most important cosmetics and wonder portal in Japan to a broad overseas market.

    @cosme, a subsidiary of istyle Inc, has developed right into a full-scale cosmetics portal reaching overwhelmingly giant numbers of girls – one in each two ladies in Japan of their 20s and 30s store on cosme.com, making it the most important portal in Japan for cosmetics and wonder merchandise.

    Every month some 10 million shoppers go to the web site utilizing all varieties of units and racking up 270 million web page views. It boasts a database of 250,000 gadgets from 28,000 home and overseas manufacturers and comes with a perform for looking customers’ postings on merchandise analysis, and new product info.

    The annual rankings of cosmetics,@cosme Greatest Cosmetics Award, compiled primarily from the customers’ postings, attracts the shut consideration of the cosmetics and wonder industries.

    The brand new English-language Cosme.com, stocked with about as many gadgets of merchandise as with the Japanese website, guarantees an virtually equivalent buying expertise to the Japanese website.

    Overseas consumers can select from a variety of third celebration supply providers.

  • China a standout for Estee Lauder

    China a standout for Estee Lauder

    China is certainly one of international luxurious cosmetics enterprise Estee Lauder’s strongest markets, with internet gross sales up 14 per cent final quarter and a lot of the firm’s manufacturers displaying double digit progress.

    Apart from the model which bears its firm identify, Estee Lauder owns Clinique, MAC, Jo Malone and Bobbi Brown, (one in every of whose Hong Kong shops is pictured above).

    Complete China gross sales rose in “the excessive double digits” in accordance with Estee Lauder’s quarterly outcomes. Whereas skincare merchandise dominated Chinese language gross sales, make-up merchandise are rising in reputation.

    Hong Kong gross sales, in distinction, have been down because of the a lot documented altering demographics of mainland Chinese language visiting the territory and final yr’s Occupy Central protests.

    Mainland China progress was particularly robust for Clinique and thru all channels together with Sephora, department shops and monobrand outlets. On-line gross sales doubled.

    “We consider that China might [account for] 20 per cent of our enterprise in the long run,” CEO and President Fabrizio Freda stated in an earnings convention name, a transcript of which is offered on-line by TheStreet.

    “We’re the start of the journey in China the place we’re very nicely superior within the US.”

    On-line, Estee Lauder has six model web sites in China and 4 shopfronts on Tmall.

    “Estee Lauder is the primary status magnificence model on Tmall and we’re excited that La Mer turned our fourth model on the platform a couple of weeks in the past,” added president of ELC on-line, Dennis McEniry.

    “All 4 of our manufacturers on Tmall are enormously exceeding our expectations, and we plan to launch further manufacturers there within the close to future.

    “We’re happy with the expansion in China. We’re going to greater than double our enterprise this yr,” stated McEniry.

    Globally, and throughout all channels, Estee Lauder’s internet gross sales rose eight per cent on a continuing foreign money foundation, exceeding the corporate’s expectations by multiple per cent.

    Getting into the ultimate quarter of the present monetary yr, the corporate expects gross sales to extend by between six and 7 per cent for the complete yr.

  • KFC to enter Myanmar

    KFC to enter Myanmar

    Yum! Manufacturers’ KFC is about to grow to be the second multinational quick meals chain to enter Myanmar.

    Yum! has signed an settlement with native franchise associate Yoma Strategic to open fried hen eating places within the quickly opening-up nation. The primary outlet will open in downtown Yangon quickly.

    KFC will comply with South Korean burger chain Lotteria into Myanmar. That chain, owned by Lotte Group, has opened seven eating places because it arrived there in 2013. It has additionally efficiently established first mover benefit in different Southeast Asian markets together with Vietnam.

    No date has been launched for the opening of the primary KFC outlet, however Yoma Strategic stated in a press release it is going to be the “first main American fast service restaurant to determine a foothold in Myanmar”.

    As much as 4 KFC eating places will open in Yangon by the top of the yr earlier than the corporate appears at different cities, reminiscent of Mandalay.

    Laos is now the final remaining Southeast Asian market KFC has but to enter.

  • Luxottica groups with JD.com

    Luxottica groups with JD.com

    JD.com says it is going to associate with eyewear producer Luxottica to retail a variety of sun shades bearing a few of the best-known international luxurious manufacturers.

    Clients of the Chinese language web site will be capable of buy sun shades from manufacturers together with Ray-Ban, Oakley and Vogue. A lot of the merchandise might be out there by means of JD.com’s direct gross sales channel, enabling Luxottica to leverage JD.com’s nationwide logistics community that includes commonplace same- and next-day supply.

    “Chinese language shoppers more and more depend on JD.com for handy and dependable entry to high-quality luxurious items throughout a variety of merchandise, from clothes and niknaks, to cosmetics,” stated Lijun Xin, VP.

    “We’re delighted to be partnering with Luxottica, the clear international chief in luxurious eyewear, to broaden our providing on this market that’s quickly rising amongst Chinese language shoppers.

    “Partnerships with main luxurious producers resembling Luxottica underline the belief that our international companions have in JD.com, not solely to drive gross sales, but in addition to offer shoppers assured genuine merchandise and the absolute best model expertise.”

    JD.com operates seven achievement facilities and 143 warehouses in 43 cities throughout China, with 3539 supply stations and pickup stations in 1961 counties and districts.

  • Da Nang: the ‘Singapore of Vietnam’

    Da Nang: the ‘Singapore of Vietnam’

    Whereas Ho Chi Minh Metropolis hogs the limelight in Vietnam’s financial growth, additional north the nation’s third largest metropolis is nicely on its method to its objective of turning into ‘the Singapore of Vietnam’.

    Over the previous 5 years, Da Nang metropolis has undergone a constructing growth, spending US$four.5 billion on infrastructure tasks. For eight years in a row, the town has ranked prime within the Vietnam Provincial Competitiveness Index for the classes of excellent governance and business-friendly insurance policies.

    Da Nang is the primary business and academic middle of central Vietnam, well-known for its clear setting, lovely seashores and good public providers. It’s also known as probably the most livable metropolis in Vietnam.  Presently, the town has an estimated 1 million inhabitants in its city areas, though the town’s grasp plan requires a inhabitants of over 2 million by 2020.

    With higher infrastructure, a beachside way of life attracting increasingly Vietnamese and expats – to not point out a thriving tourism business – the town is now attracting retail heavyweights who till now have principally targeted on simply Ho Chi Minh Metropolis and Hanoi, the capital, within the north.

    Malaysia-based division retailer Parkson this yr opened within the metropolis centre, with an overbridge linking it to the Korean-owned CVG cinema constructed on prime of a Thai Huge C hypermarket.

    Whereas many individuals turned up for the Parkson opening and signed up for membership playing cards, the shop is essentially empty most days and the third-floor meals courtroom has but to open. However the house owners shall be real looking – with a possible doubling of the inhabitants inside 5 years, they know all too properly the purchasers will come.

    Philippines-Vietnam three way partnership Highlands Espresso has opened on the riverfront and is all the time busy, prompting a second cafe just some blocks away. New eating places – each native and overseas – are opening virtually weekly and there’s a regular stream of expatriates shifting north from the crowded business capital.

    Infrastructure growth

    Da Nang’s speedy rise is the product of shrewd infrastructure funding. New tasks have included the Da Nang Hello-Tech Park and the Da Nang IT Park. The Hello-Tech Park is presently underneath development and can include over 1130 hectares as soon as completed. The park goals to spice up science and know-how improvement within the metropolis by attracting each overseas and native buyers. It’s providing monetary incentives to enterprise, together with a 10 per cent tax price 15 years, or a four-year tax exemption and a 50 per cent tax discount for the subsequent 9 years.

    The Da Nang IT Park provides zero per cent tax for the primary 4 years after first turning a revenue, a 5 per cent tax fee for the subsequent 9 years and a 10 per cent tax price for the subsequent two.

    The IT park additionally provides as much as 50 years of free land lease to qualifying “anchor tenants”, relying on the kind of business and measurement of the funding.

    Different key current infrastructure tasks embrace US$60 million for a brand new airport terminal, $88 million on a brand new metropolis corridor and $93 million on a futuristic three-storey overpass.

    A monitoring system, put in by IBM, supplies real-time updates on bus routes and checks water high quality. Cisco Methods has put in over 300 kilometers of fiber-optic cable, which connects all authorities workplaces within the area.

    Already an essential landmark of Da Nang, and a transparent signal of its rising power, is the lately constructed Dragon Bridge, which crosses the Han River, and made headlines around the globe for its spectacular design. The 666-meter-long dragon-shaped bridge breathes hearth and spouts plumes of water. The dragon is among the most necessary symbols in Vietnamese tradition because it symbolises energy, the Aristocracy and luck. Subsequently, extra than simply an award-winning architectural design, the Dragon Bridge has grow to be a logo of the newfound power of the town.

    It’s clear that Da Nang is properly on its option to turning into a contemporary metropolis with an efficient and clear bureaucratic system. With its enhancing enterprise and funding local weather, paired with its plentiful monetary incentives, the town clearly deserves the honorific of Vietnam’s Singapore.

  • Carrefour Taiwan opens mini-hyper retailer

    Carrefour Taiwan opens mini-hyper retailer

    Carrefour Taiwan has opened its 72nd retailer, a ‘mini-hyper retailer’ within the nation’s central area.

    The shop, within the metropolis of Hu Wei is the second Carrefour outlet in Yun-lin County.

    With a complete gross sales space of 1800 sqm and the Hu Wei retailer provides locals a ‘one cease buying’ answer with greater than 15,000 chosen gadgets together with wide selection of grocery gadgets and recent items, bazaar, textile and home equipment.

    Carrefour reviews the official opening drew “a whole lot” of native clients who queued to be first to buy the shop.

    The primary Carrefour retailer in Taiwan was opened in Kaohsiung on the finish of 1989. The enterprise operates in partnership with President Group.

  • Disney China to open international flagship

    Disney China to open international flagship

    US leisure icon Walt Disney will open the world’s largest Disney retail retailer in China subsequent week.

    The 5000 sqm Disney Retailer Lujiazui is described as a “state-of-the-art” retail area that includes Disney merchandise.. However only one fifth of the area – 1000sqm – will show merchandise on the market, with the remaining created as an outside plaza and a Disney expertise.

    Disney China government VP and MD Stanley Cheung, who signed the contract for the shop again in 2013 stated the model needed to mix the retail idea with “storytelling, enjoyable and innovation”. He promised a vacation spot which would offer households with a singular leisure vacation spot “that includes its best-loved tales and characters”.

    Households and youngsters will be capable of work together with characters from Disney, Star Wars, Marvel and Pixar.

    “The flagship Disney retailer will function the most important and most numerous assortment of Disney merchandise by native and worldwide designers,” stated Cheung.

    In the meantime, Shanghai’s new Disney Resort is underneath development with a gap date scheduled for the primary half of 2016.

  • Watsons Taiwan eyes 600 shops

    Watsons Taiwan eyes 600 shops

    Taiwan’s largest cosmetics and medicines retailer, Watson’s Private Care Shops, has opened its 500th retailer.

    And the chain says one other 100 are deliberate for opening inside the subsequent two years.

    The 500th retailer, that includes what Watsons Taiwan describes as a brand new era design, opened within the Taipei suburb of Ximending.

    “We have now improved our retailer segmentation technique to satisfy demand from clients in several areas,” MD Toby Anderson stated throughout a press convention to mark the opening.

    Apart from increasing the Taiwan retailer community, Hong Kong-headquarted Watsons is refurbishing and upgarding its present community with 100 shops revamped final yr and an extra 100 renovations deliberate for 2015.

    Watsons operates cosmetics shops in 12 nations and territories in Asia and Europe nevertheless it sees Taiwan a testbed for innovation.

    “Taiwan has a mature retail market with refined shopper conduct, which makes it a fantastic place for innovation,” Anderson stated.

    That’s why the corporate is trialling a brand new Era Y idea retailer in Taiwan, with skincare and cosmetics aimed toward style aware youthful consumers. After the preliminary success of a trial retailer in Taiwan, two Era Y shops at the moment are deliberate for trial in Shanghai later this yr.

    The corporate can also be constructing a robust on-line presence in Taiwan with 6 million registered customers and greater than 650,000 downloads of its cellular purchasing app.

  • Evergreen to open children’s fashion stores

    Evergreen to open children’s fashion stores

    Evergreen International has secured brand rights to greater China for a portfolio of high profile childresnwear brands.

    Until now, a specialist in menswear, Evergreen targets the upper-middle and high-end segments of mainland China’s market.

    Now the group has secured the rights to Roberto Cavalli Junior, Simonetta and Diesel Kid to distribute children’s wear and accessories in mainland China, Hong Kong and Macau.

    It has also signed a preliminary agreement with Rykiel Enfant under Sonia Rykiel regarding the proposed distribution of that brand’s children’s wear and accessories in the same markets.

    Separately, Evergreen has signed a letter of intent with Fendi Kids and is currently evaluating opening Fendi Kids monobrand shops and stores-in-stores in Mainland China.

    Last August, the group opened a Roberto Cavalli Junior store at Ocean Terminal in Hong Kong’s Harbour City. The group plans to open about nine new stores to introduce premium brands of children’s wear and accessories into the first- and second-tier cities of mainland China in the first half of this year.

    The locations will include the shopping malls in Chengdu IFS, Qingdao MixCity, Shenzhen MixCity and Qingdao Hisense Plaza.

    It will also open four retail stores for children’s wear and accessories at the shopping mall of the Galaxy Macau resort in the first half of 2015.

    Evergreen says it will continue to negotiate with shopping centre owners with a view to opening more stores in Hong Kong, Macau and first and second tier cities in the mainland in the second half of 2015.

    Chan Yuk Ming, chairman and executive director of Evergreen, said the company is in discussions with other international premium fashion brands about the retailing and wholesaling of their children’s wear and accessories in Hong Kong, Macau and Mainland China.

    “We believe the group’s new business segment of high-end children’s wear and accessories will further diversify the portfolios of products and brands of its businesses of apparel and accessories, and will leverage the foundation of its existing menswear business, thus will be benefit to the company and its shareholders as a whole.”

    Evergreen currently owns and manages V.E. Delure and Testantin, targeting the markets for high-end business formal and casual men’s wear, the upper-middle fashion casual men’s wear and the high-end children’s wear.

    The group’s strategy is to open self-operated stores in key cities, while penetrating the markets of slower development through distributors. To cope with business expansion and raise operating efficiency, the group has strategically used a combination of self-operated retail stores as well as distributors of varying sizes to cater to different stages of development and target markets for each of its brands.

    As at December 31 2014, the group had 177 self-operated stores and 191 franchised stores in 30 provinces and autonomous regions, covering 171 cities.

  • Microsoft Malaysia builds phone store network

    Microsoft Malaysia builds phone store network

    Microsoft Malaysia will convert 39 Nokia retail stores into a network of Microsoft authorised reseller smartphone shops.

    The company’s GM of mobile devices sales for Malaysia, Singapore and Brunei, Bruce Howe, revealed the plan during the opening ceremony of the first Microsoft Malaysia store at the Suria KLCC shopping centre in downtown Kuala Lumpur.

    Malaysia is the first country in the Asia-Pacific region to see the new telco store format and the conversions are scheduled to be complete by the end of the year.

    “This transition is a big leap for our brand besides giving opportunity in terms of scaling up the retail footprint and widen the Microsoft range in Malaysia,” he said at the launch..

    Microsoft Malaysia chief marketing and operation officer Rukmani Subramaniam described the launch as a “significant development” for the brand.

    “We get feedback from Microsoft customers that its hard to find Microsoft stores in Malaysia, so we ran this transition to give more chances for them visit and learn how to make the most of Microsoft technology,” she said.

    Microsoft, the world’s largest computer software company, acquired the Finnish Nokia telecommunications technology company’s devices and services division business in April 2014, forming a wholly owned Finland-based subsidiary Microsoft Mobile Oy. That company has the rights to use Nokia branding on some phones, but not on the popular Lumia range, which is now sold as a Microsoft handset.

  • DFS flagship has walk-in bar

    DFS flagship has walk-in bar

    DFS Group has opened a new wines and spirits flagship duplex store at Singapore’s Changi Airport – the first of its kind in the world.

    The 11.400 sqft store at Terminal 3 is DFS Group’s largest single retail space for wines, spirits and tobacco.

    Designed by Masamichi Katayama, the award-winning interior designer and founder of design firm Wonderwall, the store showcases the luxury retailer’s full assortment of wines, spirits and tobacco in a visually dramatic environment and façade inspired by flowing water and undulating shapes. Within the store, warm and modern design elements accentuated by a double-height atrium measuring over eight meters high provides an inviting shopping and tasting environment for travellers.

    Amongst the store’s most innovative features are expanded common areas designed especially for lifestyle and cultural experiences. This includes a Raffles Long Bar – in collaboration with one of Singapore’s most historical landmarks, the Raffles Hotel – the ground-floor atrium tasting bars and a private lounge. The Long Bar will serve its famed cocktail invention, the original Singapore Sling. These common areas also provide space for guided tastings and a monthly program of exciting and interactive activities, featuring master classes for cocktail mixology, bartending and hosting at home.

    Philippe Schaus, CEO and chairman of DFS Group, said that when the company embarked on the project, it wanted to open a wines and spirits store of “a quality and richness unlike anywhere else in the world”.

    “That is why we secured the collaboration of Masamichi Katayama to build this one-of-a-kind, two-level experiential store, drawing inspiration from the most stylish bars and restaurants around the world as well as on the traditional and historic cellars of France and Scotland.

    “This project would not have been possible without the close collaboration and shared vision between DFS and the farsighted management team of Changi Airport.”

    DFS’ Loyal T customers can access The Lounge by DFS for an elevated shopping experience. From private viewings to new personal shopping across all product categories of DFS, Changi Airport stores, customers will be treated to a personalised level of service.

    In the new duplex store, DFS also introduces Changi’s first branded boutiques for wines and spirits, situated on the second floor. Nine brands – Absolut, Dom Pérignon, Glenfiddich, Hendrick’s, Hennessy, Johnnie Walker, The Macallan, Martell, and Penfolds – will showcase their heritage and their finest products within individually-designed boutiques, from the travel trunk-inspired Johnnie Walker House to the Glenfiddich boutique’s cellar and cask design.

    The store will also host visits from master distillers, blenders and brand ambassadors throughout the year, and unveil worldwide product launches for these nine brands.

    “For over 30 years, travellers have shopped with DFS at Changi Airport because we are the destination for the best in wines, spirits and tobacco. Our new store reinforces our promise to our customers, and our vision,” says Brooke Supernaw, senior VP, global merchandising – spirits, wine and tobacco.

    “Travellers will discover exclusive products and unique experiences that will elevate their journey.”

  • Ambitious plan for Playboy China

    Ambitious plan for Playboy China

    Playboy is using its massive brand awareness in China to drive an expansion of its apparel range and enter new retail categories.

    US-based Playboy Enterprises has signed a new 10 year licensing agreement with Handong United to manufacture and distribute an expanded assortment of men’s and women’s fashion apparel, including casual fashion apparel, formal and casual footwear, and accessories, such as belts, bags, backpacks, wallets, and travel luggage. Leveraging Handong’s broad distribution network, Playboy is expected to further expand beyond its current reach from 3100 retail touchpoints in China’s mainland to 3500.

    Playboy China boasts a 97 per cent brand awareness among Chinese consumers according to research house Penn Schoen Berland.

    “We’re proud of the fact that the Playboy brand has achieved household status as the one of the most recognised and popular brands in the world’s leading retail market,” said Scott Flanders, CEO, Playboy Enterprises.

    “To achieve this leadership position without ever having a media entity in China is a testament to the tremendous power of our brand. China is one of our most important markets and we’re committed to working with the highest calibre of partners to develop premium quality products to connect our brand to the future generation of Chinese consumers.”

    Playboy has been building its business in China for 20 years – without any of the printed or digital products it may be best known for in its US home market. In China it is purely an apparel brand and has licensing deals for other products.

    Playboy China generated US$5 billion in retail revenue over the last decade and last year achieved $1.5 billion in retail sales worldwide, more than one-third of that in China. The company wants to achieve revenues of $10 billion during the course of its new partnership with Handong United.

    The brand continues to generate momentum through its portfolio of long time partners in apparel, footwear, luggage and accessories, who actively market the brand through its Physical and VIP sub-brands, which have 1000 and 180 points-of-sales respectively.

    “Playboy has demonstrated success in building a loyal consumer base by introducing a variety of modern apparel and accessories with a renewed focus on attracting a younger male and female consumer base,” said Matt Nordby, president, global licensing and chief revenue officer with Playboy Enterprises.

    “We’re enhancing our licensing portfolio with long-term, brand-enhancing partners, and Handong United is a partner that can deliver a premium and superior product quality. We look forward to teaming with Handong to design and create new products to further grow our China presence and reach the younger fashion-conscious Chinese consumer.”

    Xiaojian Hong, executive officer of Handong United described Playboy as “one of the most famous and treasured brands in China” and a “must-have fashion choice” for men and women across the Mainland.

    Elsewhere in Asia and beyond, Playboy has been expanding its existing audience base and attracting a new generation of consumers by revamping and refining its licensing portfolio, partnering with Lane Crawford in Hong Kong, Beijing and Shanghai, Isetan in Tokyo and Marc Jacobs globally.

  • Retail boosts SM Investments bottom line

    Retail boosts SM Investments bottom line

    SM Investments Corporation says its retail operations delivered solid 6.5 per cent growth in the first three months of 2015.

    Retail accounts for just 19 per cent of the diversified corporate’s business, with banking accounting for 41 per cent and property 40 per cent. The company delivered its first quarter results this week, reporting an 8.1 per cent increase in net income to P6.7 billion (US$150 million).

    “We are focused on expanding all our core businesses given the favorable economic outlook. Our expansion plans are geared towards meeting the needs of under-served customers across the country and to positioning ourselves to compete effectively in each of our growing markets,” SM president Harley T. Sy said in a statement to the Philippine Stock Exchange.

    SM Retail’s turnover in the quarter was P44.9 billion ($1 billion) and its profit rose 6.5 per cent to P1.3 billion ($29.1 million).

    The company opened 10 new stores in the quarter in the provinces of Luzon, Visayas and Mindanao. As at March 31, it operated 279 stores: 50 SM Stores, 40 SM Supermarkets, 43 SM Hypermarkets, 120 Savemores and 26 WalterMart stores.

    Property division SM Prime Holdings, which owns shopping centres amongst other assets, recorded P16.7 billion ($374 million) in revenue, up nine percent quarter-on-quarter. Its net income soared 176 per cent to P12.6 billion ($282.3 million), including an extraordinary gain of P7.4 billion ($165.8 million).

    SM Corp says its retail and commercial revenue grew 10 per cent to P9.4 billion ($210.6 million).

  • Bulgogi Brothers Bangkok debuts

    Bulgogi Brothers Bangkok debuts

    South Korean QSR chain Bulgogi Brothers has added Thailand to its growing Southeast Asian footprint, with its first store opened in the EmQuartier mall in central Bangkok.

    The barbecue restaurant chain has 42 restaurants worldwide – including seven in the Philippines, five in China, three in Malaysia and others in Indonesia and Myanmar. The company will open its first outlet in Tokyo in October and in Taiwan’s capital, Taipei, in December. It also plans an Indian debut this year and is targeting 100 worldwide within five years.

    The Thai franchise rights are held by Ausanee Mahagitsiri Leonio, the daughter of Prayuth Mahagitsiri, described by Thai media as “the Nescafe coffee tycoon”. She also owns the Thai Krispy Kreme franchise.

    The chairman and CEO of Bulgogi Brothers’ parent company Et & Zeus is Intae Jung, who says his brand is making the most of the popularity of K-pop music, Korean TV series and fashion reputation.

    “Korean food has become a fad in Asia due to the popularity of South Korean pop music and TV series. Korean is the fourth most recognised cuisine by nationality among Thai consumers, following Japanese, Italian and Chinese,” he said in an interview with the Bangkok Post newspaper.

    “The Philippines, Thailand and Myanmar are the top three priority markets we want to focus on for our five-year business plan. In Thailand we want to see 10 more Bulgogi Brothers restaurants by 2020,” Jung said.

    Ausanee, president of King of Bulgogi Thailand, said she plans to spend 100 million baht (US$3 million) to open two Bulgogi Brothers Bangkok restaurants, including the EmQuartier one.

    “We expanded into the Korean restaurant business because the food tastes similar to Thai food. Many Thais travel to South Korea and enjoy watching Korean dramas, which inspires them to try some dishes,” she said.