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  • Alfaria to Raise Rp 2.5t From Bonds, Private Placement

    Alfaria to Raise Rp 2.5t From Bonds, Private Placement

    Sumber Alfaria Trijaya — the operator of Alfamart, Alfamidi, Alfa Express, and Lawson minimarkets — plans to raise Rp 2.5 trillion ($193 million) from selling bonds to the public and from the sale of new shares to affiliated companies, in order to pay back bank loans.

    The company will sell 3-year and 5-year bonds on May 4 and May 5, eying to raise Rp 1 trillion from the proceeds, Alfa said in a statement on Thursday. BCA Sekuritas, HSBC Securities Indonesia, and Mandiri Sekuritas act as the underwriter for the bonds, which rated AA- by global rating agency Fitch Ratings.

    Alfaria will also sell 2.91 billion new shares, or 7.5 percent of paid-up capital, at Rp 510 apiece to Sigmantara Alfindo, currently the largest Alfaria shareholder, and to an affiliate Amanda Cipta Persada.

    The company will use proceeds from the bond sales and private placement to pay back loans, including those from private lender Bank Central Asia and state-owned lender Bank Mandiri, Indonesia’s largest lender. Alfaria has Rp 1.45 trillion in debt outstanding to BCA, and Rp 1 trillion debt to Bank Mandiri, according to the company’s latest financial statement. Both loans have a 10 percent annual interest.

    “[The proceeds are] expected to reduce the company’s liability and risks against third-party creditors. In turn, the company can expand its business,” Alfaria said.

     

  • Burger giant McDonald’s to end deforestation in supply chain

    Burger giant McDonald’s to end deforestation in supply chain

    Global fast food giant McDonald’s Corporation has pledged to end deforestation caused by production of commodities in its supply chain, focusing on beef, coffee, palm oil, poultry and packaging.

    A US-based scientific advocacy group welcomed the pledge, saying it was the first by a global fast food chain covering its whole supply chain and would push the industry to set new environmental standards.

    McDonald’s promised on Tuesday not to buy from suppliers that clear primary forest and other areas with high conservation value, as well as peatlands.

    It also said human rights must be respected and conflicts over land use resolved through a balanced and transparent process.

    The multinational company said it would begin developing specific time-bound targets for the raw materials it sources this year and would help smallholders, farmers, plantation owners and suppliers to comply with its commitment.

    “Making this pledge is the right thing to do for our company, the planet and the communities in which our supply chain operates,” said Francesca DeBiase, senior vice president of McDonald’s worldwide supply chain and sustainability.

    Like many other international food, cosmetics and commodity giants, the company — famous for its burger restaurants — has come under pressure from activists to make its business environmentally and socially sustainable.

    The Union of Concerned Scientists (UCS), a US-based advocacy group, said the pledge made McDonald’s the first global fast food chain to promise to eliminate deforestation from its worldwide supply chain, going well beyond the palm oil commitments made by competitors.

    “The sheer scale of McDonald’s commitment includes significant potential for change, pushing the industry to implement new environmental standards across the board and ultimately reducing climate emissions,” said UCS analyst Lael Goodman. “However, the commitment is still a work in progress.”

    UCS urged McDonald’s to set strong, time-bound goals for individual commodities, and to follow through on the ground.

    David McLaughlin, WWF’s vice president of sustainable food, said success would require the expansion of monitoring and compliance efforts by McDonald’s and its suppliers.

    “We hope that this commitment will inspire other companies to take action,” he added in a statement.

    A 2015 scorecard produced by UCS, ranking pledges by top US brands on deforestation-free palm oil, shows that fast food firms have lagged behind packaged food and personal care companies.

    UCS’s Goodman said the McDonald’s commitment had the potential to create a “new normal” whereby fast food brands demand deforestation-free commodities from their suppliers.

    McDonald’s said it had begun addressing deforestation in 1989 when it stopped sourcing beef from the Amazon rainforest.

  • Omni-channel fulfilment critical for retailers to make financial returns on investments

    Omni-channel fulfilment critical for retailers to make financial returns on investments

    Despite increasing investments in omni-channel sales capabilities, many retailers and consumer goods manufacturers find it hard to fulfill omni-channel demand profitably, a new report says.

    The new report The Omni-Channel Fulfillment Imperative prepared for JDA Software Group, Inc. by PwC reveals that an enormous amount of money, energy and time retailers and consumer goods manufacturers are spending to improve their omni-channel sales capabilities. However, only 16 percent of companies say they can fulfill omni-channel demand profitably.

    This study is based on a global survey of more than 400 retail and consumer goods CEOs from around the world, conducted in late 2014.

    It finds that the high cost of fulfilling orders is eroding retailers’ margins as they sell and deliver products across multiple channels. A full 67 percent of respondents reported that these costs are growing as they increase their focus on selling across channels. Survey respondents reported their highest costs associated with omni-channel selling as:

    Handling returns from online and store orders (cited by 71 percent of respondents)
    Shipping directly to the customer (67 percent)
    Shipping to the store for customer pick-up (59 percent)

    The CEOs in the JDA study recognize that they need to continue investing in business improvements to enhance their omni-channel performance. However, reducing the associated logistics costs is not their primary focus. When asked to rank their top initiatives for improving business operations, CEOs’ number-one choice (57 percent) was spending capital on creating new customer experiences. Similarly, when asked to rank strategic growth enablers for the year, reducing/reformatting physical store footprints to focus on expanding the ecommerce business was the top choice at 53 percent.

    “Every time retailers receive an online order, they have a number of options to fulfill that demand. They can pull the product from a local store, send it from a centralized warehouse or ship it directly from the supplier. JDA’s new study demonstrates that most retailers lack the insight to make these decisions in a profitable manner – and are not sufficiently focused on this critical capability gap,” said Kevin Iaquinto, chief marketing officer at JDA. “They need intelligent logistics and fulfillment solutions that can reveal the hidden costs, and the customer service trade-offs, associated with every delivery option. In addition, to truly win in the omni-channel marketplace, retailers need the upfront demand forecasting tools to make sure products are already distributed across all locations in a manner that supports profitable delivery.”

    While they might not be focused on actions today to create profitable fulfillment and delivery schemes, the study shows that CEOs are aware of the importance of profitable omni-channel fulfillment to their future survival.

    Seventy-one percent of respondents said omni-channel fulfillment is either a high or a top priority. And these CEOs are planning to invest an average of 29 percent of their total capital expenditures for 2015 on improving their omni-channel fulfillment performance.

    The fulfillment capability most cited as needing attention was transportation and logistics, named by 88 percent of CEOs as a priority for the future. The second capability CEOs will focus on is improving inventory availability to fill orders, cited by 85 percent.

    “Having products available, then finding the most profitable way to deliver them – are critical activities that lie at the heart of supply chain excellence,” noted Iaquinto. “The CEOs in the JDA survey clearly understand the challenges they have ahead of them with regard to fulfillment, and they know they will have to innovate if they are to be profitable while meeting customer expectations across channels. The good news is that advanced technology can help retailers and consumer goods manufacturers master omni-channel fulfillment. However, until companies fully leverage these solutions, they will fail to realize positive financial returns on their omni-channel investments.”

  • Croma to open around a dozen stores in India this year

    Croma to open around a dozen stores in India this year

    Croma, consumer durables and electronics chain of the Tata Group, is looking to open a dozen more stores this financial year.

    In April, the first month of 2015-16, it launched three stores. Two more are being readied for launch in a month or so. “We have budgeted for around 10 new stores in FY16 but might exceed that, depending on the quality of location and store layout, if we get the right rental. We continue to focus sharply on calibrated growth in our chosen markets,” said a spokesperson.

    Croma’s first chief executive and managing director, Ajit Joshi, quit the chain recently after eight years at the helm. Its chief financial officer, Avijit Mitra, is interim CE. Croma runs about 100 stores. It is also looking to launch new products in home appliances, the spokesperson said.

    About six per cent of overall revenue comes from its private labels; in home appliances, the share of revenue is 25 per cent.

    Croma’s rival, Reliance Digital, which entered the fray later than the former, has become the biggest durables chain in the country, with about 1,100 stores. Its Digital Mini Express has also become largest mobile phone retailer.

    “Croma continues to lead the consumer durables & information technology (CDIT) organised retail market in store throughput. In the immediate future, Croma will penetrate deeper into the top CDIT markets of India,” the chain had said earlier.

    The chain is yet to break even. Asked to comment, the spokesperson said: “Financial information is internal to the company. We are progressing toward our financial goals as per plan.” Croma entered e-commerce in 2012 and tied up with Snapdeal last year to sell its products.

    “We are already a step ahead in terms of omni-channel retailing and are in the process of rolling out some exciting customer-facing services this financial year, which will be announced once the pilots stabilise,” the spokesperson said.

  • Globe Telecom partners with Lazada for mWallet service

    Globe Telecom partners with Lazada for mWallet service

    Globe Telecom recently partnered with online retailer and marketplace Lazada to bring its GCASH mobile wallet to the e-commerce space in Southeast Asia.

    Under the agreement signed by Globe Telecom President and CEO Ernest Cu and Lazada Founder and CEO Maximilian Bittner in Seoul, Korea, GCASH will be used as a mode of payment in Lazada’s eCommerce website through an open integrated mWallet platform.

    “By increasing transactions through mWallet, we will expand the online ecosystem of Globe and provide our customers with a full digital lifestyle experience,” said Cu. GCASH is a product of Globe Telecom’s wholly-owned subsidiary G-Xchange, Inc. (GXI) and is among the pioneers of telco-led mWallet.

    GXI’s partners today include government agencies, utility companies, cooperatives, insurance companies, remittance companies, universities, banks, and commercial establishments which accept GCASH as a means of payment for products and services via mobile phone or the Internet.

    Through mWallet, Globe customers no longer need to own a credit card or even have a bank account to shop online. Instead, they can turn their mobile phone into a virtual wallet to shop at the speed of a text message.

    Lazada has over 15,000 merchants in Southeast Asia, and 1.4 million active customers. In the Philippines, mobile traffic constitutes more than 50 percent of its daily traffic. According to Inanc Balci, CEO of Lazada Philippines, the Lazada Mobile App downloads have grown 18 percent month-on-month since its launch in early 2014.

  • Tesco Gives More Detail on Supplier Deals After Scandal

    Tesco Gives More Detail on Supplier Deals After Scandal

    Tesco provided more information about how it accounts for relationships with suppliers on Wednesday after an accounting scandal that contributed to an annual loss of 6.4 billion pounds ($9.5 billion).

    Britain’s biggest retailer announced last year it had overstated profits by 263 million pounds due to booking deals with suppliers too early, prompting a criminal investigation by Britain’s Serious Fraud Office.

    As it announced the biggest loss in its 96-year-history on Wednesday, Tesco said it was increasing transparency and seeking to build “longer-term, mutually beneficial partnerships” with its suppliers as it tries to rebuild trust in the market.

    It is seeking to simplify the deals it negotiates with suppliers, noting it was currently using over 20 different kinds of payment terms, including multiple offers and rebates when agreed sales volume targets are met.

    It also gave more details on how it accounts for supplier deals and the impact on its balance sheet and said it had launched new guidelines for staff in this area.

    UK consumer watchdog Which? demanded an investigation on Tuesday into “misleading and confusing” pricing tactics over seven years in areas such as multi-buy offers at British grocers.

    Led since September by Dave Lewis, a former executive at major Tesco supplier Unilever, the retailer said it had met with over 100 suppliers to draw up new business plans to focus ranges and improve efficiency in its supply chain.

    Suppliers are feeling the squeeze due to a fierce price battle between Tesco and its main rivals, Sainsbury’s, Asda and Morrison’s, with 146 food producers entering insolvency in 2014, up from 114 in 2013, according to accountants Moore Stephens.

  • Gap matches employees’ donations to aid group for Nepal Earthquake

    Gap matches employees’ donations to aid group for Nepal Earthquake

    Gap is matching funds of any eligible Gap employee who donates to the aid group Mercy Corps in response to the devastating earthquake that recently hit Nepal and the surrounding area, the US fashion giant said on Saturday. The disaster has injured over 8,000 people and killed more than 4,400 by Tuesday.

    “Gap Inc. and our employees extend our deepest sympathies to the victims and the families of all those affected by the devastating earthquake in Nepal, and those impacted across South Asia,” the company said in a statement.

    In respond to the concerns about whether the earthquake may have resulted in structural damage in some Bangladesh garment factories, the company said it’s working with the Alliance for Bangladesh Worker Safety (AFBWS) on the ground, the Bangladesh Garment Manufacturers and Exporters Association, the Accord on Fire and Building Safety in Bangladesh, and the Government of Bangladesh to ensure that all workers are safe.

    AFBWS is a group of 26 major global retailers formed to develop and launch the Bangladesh Worker Safety Initiative, a binding, five-year undertaking with the intent of improving safety in Bangladeshi ready-made garment factories after the 2013 Rana Plaza building collapse. Gap is a founding member of the group.

  • Growing prospensity among Malaysian consumers to shop online

    Growing prospensity among Malaysian consumers to shop online

    Malaysians are joining other South-East Asian consumers in a growing propensity to shop online, particularly for personal care items.

    In a statement today, Nielsen said based on its Global Survey on The Future of Grocery, at least one third of the 518 respondents intended to buy items such as body wash, shampoo and conditioner online within the next six months.

    Other top 10 grocery items which Malaysian consumers would purchase online in the next six months included laundry detergent, dish soap and hand or body lotion, it said.

    It said 16% of the Malaysia consumers would remain vigilant with their online orders for home delivery or using online/mobile coupons for their online shopping (16%).

    Nielsen said only 9% of Malaysian consumers were willing to use a virtual supermarket for their grocery shopping.

    It said the survey also revealed the growth in modern retailing channels such as hypermarkets and supermarkets, putting open-air/wet markets at their expense.

    “Malaysian consumers prefer the modern channel with only 18% keen to patronise open-air or wet markets when buying food and groceries in the next 12 months.

    “A quarter of Malaysians feel that grocery shopping in the retail store is a fun way of spending time with one-self or the family where 24% find grocery shopping to be an enjoyable and engaging experience,” it said.

    Nielsen’s executive director of client service in South-East Asia, North Asia and Pacific, Kaushal Upadhyay, said savvy retailers would look to provide digital strategy that included interaction at each point along the path to purchase.

    “The connected commerce era has arrived where the most successful retailers and manufacturers will be at the intersection of the physical and virtual worlds, leveraging technology to satisfy shoppers however, wherever and whenever they want to shop,” he said.

     

  • McDonald’s supplier fined for pollution in China

    McDonald’s supplier fined for pollution in China

    A Chinese joint venture of U.S.-based J.R. Simplot, which supplies frozen french fries to McDonald’s, was fined 3.92 million yuan ($632,370) on Wednesday by the Beijing city government for water pollution, the official Xinhua news agency reported.

    The Beijing government found the venture had been discharging contaminated waste water that exceeded stipulated levels, according to Xinhua.

    Xinhua said the business was a joint venture between Simplot, a unit of McDonald’s, and a local firm. Reuters could not independently verify the relationship.

    Phone calls to Simplot in China were left unanswered.

    Simplot, headquartered in Idaho, is a global potato supplier for McDonald’s.

    “Simplot has assured us that they have implemented a corrective action plan, and we will continue to hold them accountable for implementation and enhanced procedures for compliance,” McDonald’s said in an emailed statement to Reuters, adding it took the infraction “very seriously.”The fine comes as China is strengthening its environmental regulations as public anger builds over worsening pollution.

    China will ban water-polluting paper mills, oil refineries, pesticide producers and other industrial plants by the end of 2016, as it moves to tackle severe pollution of the water supply which has left one-third of China’s major river basins and 60 percent of its underground water contaminated.

    Chinese sales at McDonald’s and Yum Brands’s KFC slumped last year after one of their suppliers, Shanghai Husi Food, was forced to suspend operations after an undercover Chinese media report showed workers using out-of-date meat and doctoring production dates.

    U.S-based meat supplier OSI Group is the parent company of Shanghai Husi.

  • Wesfarmers says independent, specialty retailers will lose more market share

    Wesfarmers says independent, specialty retailers will lose more market share

    “For some but not all, lower interest costs, and then, in Sydney and Melbourne particularly, there’s the wealth effect of higher house prices. And [share]markets have generally been OK so people’s superannuation balances are probably looking OK.”

    Mr Goyder said the main threat to the resurgence in sentiment was unemployment.

    “The thing that we always worry about is unemployment because we think that’s the thing that can knock consumer confidence. That’s the one thing I’d be watchful of,” he said.

    “But at the moment, you know, I think these numbers in some way belie a sense of negativity on the Australian economy.”

    Excluding new store openings, Wesfarmers on Wednesday posted 3.8 per cent growth in Coles  food and liquor sales in the three months to March 31, 2015. This was its weakest growth rate for a year, as deflation took a toll across its 775 supermarkets, with food and liquor prices falling 1 per cent.

    Including new stores, total food and liquor sales posted 5.4 per cent year-on-year quarterly growth to $7.1 billion.

    Wesfarmers says its “strongest set of numbers for some time” demonstrate the health of the Australian economy, but unemployment remains the biggest risk to consumer confidence.

    Wesfarmers, Australia’s largest private sector employer, on Wednesday reported a 3.3 per cent increase in retail sales to $13.12 billion for the March quarter compared with the same quarter last year.

    The result was boosted by stellar sales at its Bunnings hardware chain and market-share gains by supermarket chain Coles, but dampened by weakness in liquor and at its discount department store Target.

    “I think consumers right now have got the benefit of lower fuel prices, probably lower energy prices,” managing director  Richard Goyder said.

    Meanwhile, Bunnings exceeded expectations with quarterly same-store growth of 9.4 per cent, and discount department stores Kmart and Target reported disparate results: Target same-store fell by 1.9 per cent, while Kmart’s rose by 6.3 per cent.

    Bruce Smith, portfolio manager at Alphinity Investment Management, said the results were pretty much in line with expectations. “Bunnings is a brilliant business and going strongly, the Kmart recovery continues and Target’s still pretty ordinary,” he said.

    Deutsche Bank analyst Michael Simotas said the third-quarter results were solid, with all divisions stronger than expected except Target. “We expect this result to be well received by the market but it is too early to judge the impact of Woolworths’ planned price investment,” he said, referring to supermarket rival Woolworths’ announcement in February that it would spend at least $500 million on cutting its prices and improving its stores.

    Mr Goyder said Wesfarmers “changed nothing based on what any competitor has done in the past few months”.

    And finance director Terry Bowen said Coles had plenty of opportunity to steal market share in fresh food, such as meat, from independent and specialty retailers. “In broad terms, independents have lost market share [over the past five years] and if you look … more holistically at the market, Aldi and Costco … have gained market share and Coles and Woolworths have basically maintained and moved their market share around a bit.

    “But the big movements have been Aldi and Costco growing – bearing in mind they are the largest retailers in the world, multinationals. And the independents have lost market share.”

    Wesfarmers estimated Coles had about 25 per cent of the Australian food market, about 20 per cent of liquor and less than 20 per cent of the home improvement and office supply markets.

    Shares in Wesfarmers defied a 1.85 per cent fall in the broader market to close down 15¢, to $43.

  • Aldi under fire on disclosure of credit card, tap-and-go fees

    Aldi under fire on disclosure of credit card, tap-and-go fees

    The corporate regulator is expected to grill Aldi over its failure to consistently notify customers of fees for using credit cards and ‘tap and go’ cards, six months after the discount supermarket promised it had done so.

    Aldi told the Australian Securities and Investments Commission it would improve its disclosure of the 0.5 per cent surcharge by October last year, it is understood. It said it would do so through signs at the entrance of the stores and the registers, and by ensuring its cashiers notified shoppers before payments were made.

    But Aldi supermarkets visited by Fairfax Media have not consistently disclosed the surcharge, leaving customers disappointed and irritated. Fairfax Media spoke to Aldi customers outside Melbourne stores on Wednesday and none knew about the fee or were informed by their cashier.

    The store in Prahran does not have signs at the entrance. Instead, like many stores, it displayed the warning in tiny print on a sticker at the register.

    The Aldi store in Box Hill South put up signs in recent weeks, while the Balaclava store had none as at February.

    Aldi customer and German citizen Claudia Scent said, “I didn’t know before now, lucky I paid in cash. I come from Germany and there’s no surcharge at Aldi there.”

    St Kilda East resident Claire had just paid for some groceries with her credit card. “It would be nice to know. I’d like a bigger sign or for them to tell you,” she said.

    Aliska Angyal-Kvalic, of Greensborough, said, “They should probably let people know.  If you had a sign people could read you wouldn’t need to tell people.”

    A spokeswoman for Aldi said the supermarket had conducted an audit last year to ensure its stores had appropriate signs and stickers.

    “If for any reason an Aldi store does not have the required signage, we will ensure that this is corrected immediately,” she said.

    Aldi is the only supermarket chain to apply the surcharge on credit card and tap-and-go purchases. Woolworths, Coles, Costco and IGA supermarkets do not.

    Under the ASIC Act, a failure to adequately disclose surcharges, or creating the impression that surcharges do not apply, may be misleading or deceptive.

    But because Aldi’s was a voluntary undertaking, it’s understood there was no deadline for ensuring the signs were in stores, and there are no real consequences for failing to comply. ASIC can resume talks with Aldi, however, if it believes Aldi has not complied with its commitment.

    Aldi has 367 supermarkets throughout Australia and is eyeing 15 per cent market share through expansion into Western Australia and South Australia, and double-digit store openings each year on the east coast.

  • China brands favoured by domestic consumers in marketing, experts say

    China brands favoured by domestic consumers in marketing, experts say

    CHINESE brands are generally outperforming their multinational counterparts in terms of consumer preference as they’re quicker to catch up with latest media trends and bold with new marketing campaign formats, industry experts noted.

    “Chinese entrepreneurs and marketers have a better understanding of local consumers and are quick to adapt to new marketing trends and Chinese brands will enjoy a golden age in the next 10 years,” Tian Tao, deputy general manager of market research firm CTR China, told the China Insight Summit in Shanghai today.

    “Domestic brands are quicker to spot popular entertainment shows and they have a shorter decision making process than most multinational players, which gives them more opportunities to impress picky consumers,” general manager of CTR’s Media Intelligence unit Zhao Mei told Shanghai Daily.

    In the first quarter, almost all of the popular TV program sponsorship was dominated by domestic brands, according to CTR’s media monitoring data.

    Among the top 50 most frequently purchased consumer products of Chinese urban households, more than 30 of them are made by home grown manufacturers, according to data tracked by Kantar Worldpanel, CTR’s consumer research service.

    In the first quarter this year, total advertising expenditure calculated by published rate cards in China shrank 1.9 percent, with TV ad spending declining 2.9 percent from a year ago.

    Internet ad expenditure was the fastest growing segment, rising 33 percent from a year ago, while office building digital screen advertising added 16 percent and movie theaters’ video ads were up 31 percent.

    TV will stay play a major role in helping build a brand name and popular TV programs as well as some better performing regional TV stations are expected to enjoy a higher premium in the coming year, according to Zhao.

  • V-Mart to invest Rs 200 cr, add 200 stores in 5 years

    V-Mart to invest Rs 200 cr, add 200 stores in 5 years

    Retail chain V-Mart will invest around Rs 200 crore to add nearly 200 new stores in different part of the country in the next five years.

    The company is also targeting over four-fold jump in revenue to touch Rs 2,500 crore by 2020 with smaller towns expected to be its key growth drivers.

    “We will have around 300 stores in the next five years with a revenue of around Rs 2,500 crore by then,” V-Mart Retail Chairman and MD Lalit Agarwal told PTI.

    The company had a revenue base of Rs 574.96 crore in FY 2013-14. It is, at present, operating 109 stores in 91 cities.

    Agarwal said: “We have clear vision that smaller towns will be our growth drivers as they have very high potential and aspiration level is growing up.”

    Of the total stores that the company has, 56 are in tier III clusters, 35 are in tier II towns and 18 in tier I cities.

    “Presently, the tier III clusters contribute between 55 to 60% of our revenue and we strongly believe that it would go up to 75% in next three years,” Agarwal said.

    V-Mart is present at district level markets including Purnia, Saharsa, Madhubani, Motihari, Basti, Gonda, Lakhimpur, Bahraich and is in process to expand its base in the Eastern regions of Bengal and Orissa.

    “We are finalising the properties there. Presently we are concentrating on Orissa and Bengal,” he said.

    He said in order to drive up sales further, the company would enhance its in-house labels, while also increasing offering existing brands. Currently, it has 21 in-house labels, which contributes around 25% of the sales.

    “We would increase the ratio to 50% from the existing 25% in the next three years. We would add more labels and expand the depth of the existing ones,” he added.

  • Woolworths ads not so cheap, but Coles ads down, down

    Woolworths ads not so cheap, but Coles ads down, down

    The supermarket wars have pushed two of Australia’s big advertisers in different directions, with No. 1 supermarket Woolworths revving up its spending while Coles winds its down.

    Woolworths is estimated to have spent $18.8 million on traditional advertising from January to March this year. This was an 8 per cent increase on its $17.4 million supermarket spending in the first three months of last year.

    By contrast, Coles is estimated to have slashed its ad spend to $13.7 million from January to March. This is down 17 per cent from $16.5 million in the same period last year.

    The Nielsen advertising expenditure estimates cover the bulk of the supermarkets’ ad spend, across television, radio, print, outdoor, cinema and some online. It doesn’t cover advertising booked through exchanges, specialist press and social media.

    Credit Suisse analyst Grant Saligari said Woolworths had “increased advertising frequency [on TV] and has been running more promotions in the third quarter [from January 5] than in prior periods.”

    Woolworths and Coles declined to comment.

    Coles’s long-running “Down, Down” campaign, featuring rockers Status Quo, has been widely described as successful but annoying. Woolworths responded last year with a less lauded campaign featuring a “Cheap, Cheap” slogan, animated birds and singer Samantha Jade. Its ‘BrandZAC’ campaign for Anzac Day last month was widely panned.

    Sources have suggested Coles’s lower ad figures this year could be because it was working out its response to Woolworths’ campaign, or because its existing campaign was successful.

    Ben Willee of Spinach Advertising said: “Just because you spend more doesn’t necessarily mean your campaign is more effective. The hardest part is getting your creative right.”

    Woolworths – owner of major retailers including alcohol business Dan Murphy’s and discount department store Big W – and Wesfarmers – owner of Coles and hardware chain Bunnings – are two of Australia’s biggest advertisers.

    Responding to disappointing grocery sales and an improving Coles, Woolworths in February said it would spend at least $500 million on cutting its prices and improving its stores.

    Coles this week reported a marginal increase in market share in the third quarter and tipped independent and specialty retailers would continue to lose market share at the hands of foreign supermarkets Aldi and Costco. Coles has about 25 per cent of the Australian food market, Wesfarmers said.

    Excluding new store openings, Coles food and liquor sales grew by 3.8 per cent in the three months to March 31. Including new stores, Coles food and liquor grew by 5.4 per cent, to $7.1 billion.

    Woolworths is set to hold a strategy briefing day and store visits next week, and is tipped to post third-quarter sales growth of about 0.9 per cent.

  • China to cut consumer good tariffs

    China to cut consumer good tariffs

    China’s government says it will cut tariffs on consumer goods in a bid to get local Chinese to spend more in the mainland.

    The  move may well prove an additional blow to Hong Kong’s retail sector already reeling from reduced spending by mainland visitors.

    Reports from China’s mainland say tariffs on imported consumer goods will be cut “in parts of China” by the end of June. The move is aimed at increasing domestic consumption, shoring up economic growth and reducing the amount of money spent by mainlanders overseas.

    The decision was made last week at an executive meeting of the State Council, presided over by Premier Li Keqiang, who is concerned that mainlanders are now not only buying luxury goods overseas, but everyday items as well.

    The China Daily reports more duty-free stores will open at China’s borders and the individual allowances will be raised. The process of obtaining tax refunds will be eased – in tandem with a greater focus on catching smugglers.

    Chinese now account for an estimated 40 per cent of luxury good sales in France and for 35 per cent of luxury sales in Italy, according to data from the HSBC.

    Mainland retailers and travel specialists say it is difficult to predict the effect of the government’s move until a more detailed tariff schedule is released, along with duty free allowances and clarification on which product categories will be affected.