Prada opens new store in Auckland

Prada re opens flagship store in Hong Kong at Alexandra House after extensive renovations

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Prada recently opened a new store on Queen Street in Auckland, establishing a presence in the city’s prestigious shopping district.

The new space, designed by architect Roberto Baciocchi, covers a total area of 350 square metres, spread over two floors, and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.

The external façade appears as a single large glass wall overlooking the street. The ground and first floor windows are framed by slim black marble profiles.

The space dedicated to men features masculine materials and finishes: ebony floorboards and walls, palladium and crystal display cases defined by saffiano detailing in bright blue hues and light cotto-coloured leather sofas.