Category: Automotive

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  • Aggressive Thai pricing for 2017 BMW 430i Coupe and Convertible

    Aggressive Thai pricing for 2017 BMW 430i Coupe and Convertible

    Due to increased competition in the Thai premium mid-size coupe and convertible segments, BMW Thailand has given the facelifted 4 Series Coupe and Convertible aggressive pricing.

    To be officially launched next week, the two 4 Series models come in 430i forms boasting 252hp 2.0-litre petrol-turbo engine. The 420i Coupe, for one, goes from 0-100kph in 5.8sec and is priced at 3.499 million baht in Luxury spec. The M Sport trim, mainly distinguished with sportier appointments and M-like steering wheel, asks for an additional 300k.

    The 430i enjoys the same 30% excise tax (emitting no more than 150g/km of CO2) as the 420i, which uses a 190hp version of the same 2.0-litre block and is slower from 0-100kph by 1.7sec. Hence, the 420i isn’t available anymore.

    Sales of the pre-facelift diesel-powered 420d have also been discontinued. Two possible reasons could be its higher production costs and Thai preference for petrol power in two-door sports cars.

    How does its competition fare?

    The two most direct rivals in terms of performance are the Audi A5 Coupe 45 TFSI Quattro and Lexus RC200t F-Sport.

    Although the A5 Coupe 45 TFSI boasts the same power and engine size of the 430i Coupe, it is slower from 0-100kph, at 6.3sec. The Audi’s price of 4.299 million baht is also way higher. Even the 190hp 40 TFSI is jaded by the 430i due to its price kicking out at 3.699 million baht.

    The RC200t is in an even more crippling state. It has 245hp from a similar displacing petrol-turbo motor yet is slowest with 7.5sec time. Worse, it asks for 5.49 million baht.

    The Mercedes-Benz C250 Coupe, meanwhile, comes with lesser 211hp 2.0-litre petrol-turbo unit and costs 3.24 million baht for Sport and 3.59 million baht for AMG Dynamic. This kind of means less performance (0-100kph in 6.8sec) for less money.

    What about the open-top 430i?

    The only opponent for the 252hp 430i Convertible is the 245hp C300 Cabriolet. The 430i Convertible Luxury goes for 3.999 million baht and an extra 300k for M Sport. The C300 Cabriolet AMG Dynamic is priced at 4.24 million baht – 59k less than the spec-on-spec M Sport.

  • Tesla’s Musk says Model 3 gets regulatory nod for production

    Tesla’s Musk says Model 3 gets regulatory nod for production

    Tesla’s high-volume Model 3 sedan passed all regulatory requirements for production two weeks ahead of schedule, Chief Executive Elon Musk tweeted on Sunday night.

    “(Model 3) Production grows exponentially, so Aug should be 100 cars and Sept above 1,500,” Musk said on Twitter. “Looks like we can reach 20,000 Model 3 cars per month in Dec.”

    “Expecting to complete SN1 on Friday,” Musk added.

    SN1 is the first car off assembly line for sale, a person familiar with the matter confirmed to Reuters.

    Musk said in May Tesla was on track to begin production of the $35,000 Model 3 in July.

    Tesla had said earlier, it expected to produce over 5,000 Model 3s per week by the end of this year and 10,000 vehicles per week “at some point in 2018”.

    Reuters reported in February that the electric carmaker had shut down production at its California assembly plant for a week for production of the Model 3 sedan, to meet its target of starting production in July.

    Tesla’s previous launches for its Model S sedan and Model X sports utility vehicle were hit by production delays and initial quality issues.

    That track record meant some analysts were skeptical about the model’s July launch.

  • VW recalls 385,000 cars for a brake system update

    VW recalls 385,000 cars for a brake system update

    Volkswagen is recalling 385,000 cars in Germany for a software update to their anti-lock brake systems, news agency DPA reported, citing a spokesman for the automaker.

    Volkswagen’s VW, Audi and Skoda brands were affected, it said.

    According to DPA, the braking control system may not function properly in certain driving conditions, such as when the driver over-steers, under-steers or slams on the brakes.

    Volkswagen had no immediate comment.

  • Deputy PM encourages autos carrying Vietnamese brand name

    Deputy PM encourages autos carrying Vietnamese brand name

    Domestic automakers must manufacture autos under the Vietnamese brand name, Deputy Prime Minister Trinh Dinh Dung suggested.

    These autos must be of good quality, reasonably priced and have competitiveness in the region and the world, he added.

    Speaking with representatives of ministries and auto businesses at a conference on the automobile industry’s development in Ha Noi on Wednesday, the deputy PM said the Government was encouraging local, potential and prestigious businesses to co-operate with strategic partners in the world to study, manufacture and assemble autos with Vietnamese brand name.

    As for the support industry, Dung said it would not only meet the domestic market but also be competitive enough to take part in the global automobile manufacturing chain. For doing so, it must access and apply advanced technologies in the world.

    The industry will expand several automobile industrial complexes and centres by re-organising and re-arranging production; strengthening co-operation among automakers, assemblers and part suppliers, in addition to setting up vocational training centres, and conducting research and application to improve the investment efficiency and specialisation.

    To achieve the targets, Dung suggested that auto businesses and Vietnam Automobile Manufacturers’ Association must restructure the automobile industry to identify key products that would suit the country’s development trend, as well as the market demand.

    Each automaker should invest in advanced manufacturing technologies, raise the capacity of management and trade to cut costs, reduce production price, increase capacity, quality and the competitiveness of the products.

    The automakers, assemblers and part suppliers must take initiative, in co-operation with potential foreign partners, to expand manufacturing, as well as to develop the network of auto support industry that would meet international standards.

    The deputy PM requested the MoIT to co-ordinate with relevant sectors and ministries to supplement and complete the legal corridor, create an impartially-competitive environment for domestic automakers and importers, and meet the market principles to match with the country’s international commitments.

    It must define strategic partners in the automobile and support industries; encourage businesses to increase added value in auto manufacturing, especially of products carrying the country’s brand name; strengthen management and solve trade frauds in auto imports.

    The import tax on auto parts and components must also be adjusted.

    Dung has assigned the finance ministry to collaborate with relevant ministries to check and adjust import duties on auto parts and components, which would be in line with the Government’s orientation and international commitments.

    The ministries will study and propose preferential policies on taxes, fees and credit, ensuring the harmonisation of interests of people, the State and businesses. They need to strengthen the management of certificate of origin of complete built-up units, as per import types, which have surged in the recent time.

    The transport ministry will check and fulfil the regulations relevant to quality, safety and technologies, in addition to environment protection in manufacturing and assembling vehicles, reform administration procedures, simplify registration procedures for locally-assembled autos and create favourable conditions for businesses, ensuring high standards, while protecting the rights and interests of consumers.

    Meanwhile, the planning and investment ministry will work with other ministries to study and propose preferential policies to attract large-scale investment projects to Viet Nam, and encourage the development of products carrying Vietnamese brand names and other products suited to the customers’ preferences to increase export of autos to other countries of the ASEAN.

  • Audi to use Valeo’s stop-start technology in sports coupe

    Audi to use Valeo’s stop-start technology in sports coupe

    Luxury carmaker Audi will introduce Valeo’s micro-hybrid “stop-and-start” systems in its RS5 sports coupe, sources told Reuters, in a sign that the Paris-based supplier may be tapping new premium demand for the fuel-saving technology.

    The contract with Volkswagen’s (VOWG_p.DE) upscale Audi division underlines increased spending by automakers on technology designed to reduce carbon dioxide emissions, in response to tightening standards and testing regimes.

    Volkswagen and Valeo both declined to comment.

    Unlike a typical alternator, which converts engine torque to electricity to power a vehicle’s circuitry and charge its battery, the starter-alternator can also re-start the engine in a fraction of a second.

    The Valeo system delivers fuel savings of up to 15 percent by automatically shutting down the engine whenever a car is halted by a red light or traffic, with an in-step reduction of CO2 and pollution emissions in congested cities.

    First introduced in 2004, the so-called “i-StARS” technology is a flagship product of Valeo’s 4 billion euro ($4.6 billion)propulsion systems division, with 3 million units sold.

    But launch customer PSA Group (PEUP.PA) and other volume manufacturers have since dropped it from new models in favor of beefed-up starter motors, a cheaper though less efficient stop-and-start solution.

    The i-StARS system is beginning to find new markets, however, Valeo boss Jacques Aschenbroich told Reuters. “Demand for it is continuing to grow significantly,” the CEO said, predicting double-digit percentage sales rise.

    With the mild-hybrid RS5, which went on sale this month in Germany and in France next week, Audi becomes the first German premium brand to use the technology on its current vehicle lineup.

  • Nornickel bets on battery materials as electric car sales rise

    Nornickel bets on battery materials as electric car sales rise

    Russian miner Norilsk Nickel wants to expand in the market for materials used to make batteries for the fast-growing electric vehicle (EV) sector, its head of marketing and sales told Reuters.

    Nornickel, the world’s second-largest nickel producer and a major cobalt producer, and German chemicals company BASF said on Tuesday they were in talks to supply nickel and cobalt, needed to make lithium-ion batteries, in Europe, as the car industry’s push into electric vehicles gathers pace.

    For Nornickel, this is just the start.

    “We are discussing…transactions with several manufacturers in the industry,” Nornickel’s Markus Meurer said in an interview with Reuters.

    Nornickel and BASF’s talks cover cooperation to set the foundation to supply battery cell producers for electric vehicles in Europe with regionally produced cathode materials, they said on Tuesday.

    Meurer said the project with BASF would be developed over the next few months and that it was too early to say how much metal and in which form it would be supplied.

    “Timing will depend a lot on market development and on technology….The important question is how to enable the ramp-up of production of battery raw materials in parallel with increasing demand,” Meurer said.

    The number of electric vehicles on roads worldwide rose to a record high of 2 million last year, the International Energy Agency (IEA) said this month, as governments clamp down on fossil fuels such as gasoline and diesel.

    UBS recently raised its forecasts for global sales of electric vehicles in 2021 to 3.1 million from 2.5 million and to 14.2 million by 2025 from 9.7 million. It expects electric vehicles to account for 3.1 percent of global car sales in 2021 and 13.7 percent in 2025, against 1 percent this year.

    Last year, nickel demand for electric vehicle batteries rose 20 percent to 15,000 tonnes, according to Nornickel.

    Meurer said he expected demand for nickel from the electric vehicle market to rise to 300,000 tonnes in 10 years from 20,000 tonnes in 2017, making it the second-largest segment for nickel demand after stainless steel.

    Global demand for cobalt, a by-product of nickel and copper, last year was about 100,000 tonnes, of which roughly half was used in batteries to power electric cars. Nornickel produces about 5,000 tonnes of cobalt a year.

    Prices for cobalt metal have nearly tripled to nine-year peaks above $27 a lb from below $10 a lb in Dec 2015.

  • Ford recalls 40000 big vans; cracked coupling can cause power loss

    Ford recalls 40000 big vans; cracked coupling can cause power loss

    Ford is recalling more than 400,000 Transit vans and buses to fix cracked drive shaft couplings that can cause the vehicles to lose power.

    The company says the recall covers North American vans, buses and chassis cabs with medium, long and extended wheelbases from 2015 to 2017.

    The coupling can separate from the drive shaft, causing loss of power or unintended movement when shifted into park. It also can damage surrounding parts including brake and fuel lines.

    The company says it’s not aware of any crashes or injuries from the problem.

    Ford says in a statement Wednesday that its data show the couplings won’t deteriorate enough to cause separation in vehicles with fewer than 30,000 miles. So drivers should schedule an appointment to get the coupling replaced after the vans hit that threshold. The company is still developing a permanent fix, and until that happens, drivers should have the couplings replaced every 30,000 miles.

    “We are working quickly to make it available as soon as we can,” spokeswoman Elizabeth Weigandt said.

    Owners will be notified by mail and will get another letter once the permanent repair is available.

  • Vietnam Motor Show scheduled in August

    Vietnam Motor Show scheduled in August

    They include 12 brands of 10 members of the Viet Nam Automobile Manufacturers Association (VAMA) including Chevrolet, Ford, FUSO, Honda, Isuzu, Mercedes-Benz, Mitsubishi, Nissan, Suzuki, Toyota, and Do Thanh.

    The exhibition will also feature over 50 companies from supporting industries who will bring automobile parts and services.

    The event, which this year will have the theme “connected technology for smart moving”, will highlight the role of technology in modern life.

    Toru Kinoshita, chairman of VAMA, said: “The development of automobiles has had an enormous effect on people’s way of life all over the world. Advanced technology and innovation in the auto industry nowadays has given people incredible freedom of movement and influence over how they want to move, live and enjoy life.

    “Therefore we decided to choose this theme. We would like to express the impact of connected technology on Vietnamese life, thus enabling significant changes to patterns of living.”

    The exhibitors have said they will offer many promotions at the event.

    Also at the exhibition, conferences and forums will be held to discuss urgent issues facing the industry.

    The event, which will be held at the Sai Gon Exhibition and Convention Centre in District 7, expects to welcome 150,000-160,000 visitors.

  • BMW, competing with Tesla, to introduce electric 3 Series

    BMW, competing with Tesla, to introduce electric 3 Series

    BMW plans to introduce an electric version of its popular 3 Series in September, a move designed to fend off rival Tesla.

    The German carmaker will present the vehicle at the IAA auto show in Frankfurt in September.

    The 3 series, which is a high volume sales model, will have a range of 400 km (248 miles) and is seen as a direct response to the success of Tesla’s Model 3, according to Handelsblatt.

    BMW declined to comment.

  • Auto firms ask to lower component import taxes

    Auto firms ask to lower component import taxes

    High import taxes on auto components and parts, packaging and logistics expenses are major reasons behind locally-assembled cars costing 10-20 per cent higher than imports from Thailand and Indonesia.

    As such, these are also factors hindering growth of the domestic automobile industry, the automobile working group said at the Vietnam Business Forum (VBF) 2017 recently.

    At the forum, a meeting between the Vietnamese Government and the business community held in Ha Noi, the group said higher prices made local automakers less competitive than imports from ASEAN members, and the situation will worsen when import taxes drop to zero per cent in the region next year.

    Sumito Ishii, general director of General Motors Viet Nam and head of the VBF automobile working group, said major automakers and auto part suppliers felt the local automobile industry was operating on a small scale, so it had not attracted the participation of sufficient global part suppliers.

    “The global suppliers will not invest if there is no clear business plan – whether automakers maintain or raise production in Viet Nam or not,” Ishii said.

    Of the current part suppliers in Viet Nam, more than 90 per cent are foreign-invested businesses, and the majority of auto components, parts and materials are imported.

    To help expand domestic auto production, the Government team currently in charge of the automobile industry should have auto assemblers and part suppliers participate in the process so they can understand the industry’s current situation better, the group said.

    The team should organise monthly conferences to discuss policy drafts for the industry and keep the Prime Minister informed.

    Policy makers should also continue working with businesses to build measures that will help cut production costs, reducing the pressure of competition on local automakers from 2018. Programmes have to be developed to connect businesses in the sector.

    “The connection between foreign investment businesses and domestic businesses is ineffective because there is no available database relevant to domestic parts and component suppliers. If we have a database, businesses can compare and contact local part suppliers easily,” Ishii said.

    He said foreign investment businesses should provide the list of auto parts and components that need to be localised with more details so as to help local suppliers prepare the necessary technologies.

    Meanwhile, local part suppliers would need to focus on meeting production demands, including quality, costs and delivery, and step up co-operation with foreign suppliers.

    “As for the automobile industry, the top priority is to build up a sustainable growth market. Relevant long-term, stable policies are needed to help businesses set up their plans,” Ishii said.

    Large output

    Deputy General Director of the Truong Hai Automobile Company (Thaco), Pham Van Tai, said industry needed an output large enough for businesses to invest in technology, machines and equipment to increase the localisation rate (or the rate of parts that are produced locally) and reduce production costs.

    Tai and representatives of other domestic automakers asked the Government to issue policies protecting the local auto market to help local auto and support industries to develop in a sustainable manner.

    Tai drew attention to proposals made by the Ministry of Industry and Trade (MoIT) recently, noting that they contained effective solutions.

    In the proposal, the MoIT asks the Government to cut import taxes on auto parts and components not produced locally to zero per cent from current 15-20 per cent.

    Meanwhile, import duties on components and parts that are being produced domestically should be maintained at the highest possible level to local production and create stable jobs for more than 120,000 workers in the auto industry, they said.

    “To encourage development of the support industry, the Government needs to exempt it from special consumption tax on locally-produced components and parts, contributing to decreasing the prices of cars in Viet Nam,” said Tai.

    The group also proposed that the Government takes measures to control trade fraud, strictly examine certificates of origin and create a healthy and fair environment for all businesses.

    Deputy MoIT Minister Tran Quoc Khanh said the Government gave a lot of importance to the auto support industry.

    It has issued Decree 111/2015/ND-CP and Decision 68/2017/QD-TTg on a 10-year (2016-2025) plan to develop the support industry, he noted.

    “Apart from the ministry’s measures and proposals from auto businesses, the ministry is willing to discuss the industry’s difficulties in order to ensure sustainable development in the future,” Khanh said.

    Earlier, in an evaluation on the country’s automobile industry after 20 years of development, the MoIT had said the industry had failed to reach its set targets, especially a 40 per cent of localisation rate for cars with nine seats or less by 2005 and 60 per cent by 2010. The current rate is between seven and 10 per cent.

    The quality of local autos has improved but it is yet to match that of imported ones. Prices still remain higher than other countries in the region. Production stagnates at the basic assembly stage of four steps: welding, painting, assembling and examination.

    Besides low market capacity, the ministry said policies on taxes, fees and infrastructure lacked stability and there was no high consensus among State management bodies. These factors have led to a failure in creating favourable conditions for businesses in the auto industry.

  • Car ownership ratio remains low

    Car ownership ratio remains low

    The industry’s growth for 2012-2016 period was 38%, the highest rate in the South East Asia. About 45% of the new cars were registered in Hanoi and HCM City.

    As of 2016, about 211,000 vehicles were registered in HCM City and 291,000 in Hanoi. 600,000 cars were sold in remaining provinces and cities.

    Cars from Japan and South Korea were favoured in Vietnam. Customers now have more choice as more European car brands have appeared in Vietnam such as Renault and Volkswagen.

    However, the car ownership ratio in Vietnam is only 16 cars for 1,000 people. This rate is lower than Malaysia’s 341 cars, Thailand’s 196 cars and Indonesia’s 55 cars.

    According to Solidiance, one of the reasons is because prices are still high. Car manufacturing, as well as supporting industries, are still weak so Vietnam has to import completely built units. Moreover, poor infrastructure and constant congestion have discouraged people from buying cars.

    It is predicted that the demand will continue to rise with steady economic growth and increasing personal incomes. Import taxes will be reduced or lifted from 2018 after Vietnam joins various trade agreements such as the ASEAN Trade in Goods Agreement. As a result, the car prices will fall and become more affordable.

  • Smart Mobility Consortium holds C-V2X demo in Hong Kong

    Smart Mobility Consortium holds C-V2X demo in Hong Kong

    Hong Kong’s Smart Mobility Consortium has held the city’s first demonstration of the use of cellular vehicle to everything (C-V2X) technology for connected cars.

    The demonstration was conducted at Hong Kong Science Park as part of the Intelligent Transportation System (ITS) Asia-Pacific Forum 2017.

    It used operator HKT’s C-V2X trial network, using the 2.6-GHz band for vehicle-to-infrastructure communications and 5.9-GHz for vehicle-to-vehicle communications.

    A vehicle fitted with C-V2X technology demonstrated scenarios including the transmission of vehicle-to-vehicle do not pass, vulnerable road user, blind spot or lane change warnings, alerts sent in cases where vehicles need to make emergency stops and intersection collision warnings.

    The Smart Mobility Consortium was founded in March by HKT, Huawei, Qualcomm and the Hong Kong Applied Science and Technology Research Institute (ASTRI).

    “Three months ago, we shook hands and signed the MoU to establish the Smart Mobility Consortium. Today, we are working hand-in-hand to bring the first demonstration of C-V2X technology for pushing safe mobility in Hong Kong,” HKT group managing director Alex Arena said yesterday.

    “The demonstration shows how C-V2X alerts drivers to dangers under different use cases on the road and emergency traffic conditions, which will make the roads safer and Hong Kong a better city to live in. Being the mobile network technology leader in Hong Kong, HKT will continue to push and realize C-V2X technology & applications, in support of the Government’s Smart City vision and strategy.”

  • BMW Plans $1 Billion Expansion in Assembly Plant

    BMW Plans $1 Billion Expansion in Assembly Plant

    Germany-based BMW will invest $1 billion to expand the company’s assembly plant in Spartanburg, South Carolina.

    Dr. Norbert Reithofer, Chairman of the Board of Management, BMW Group, said, “We will expand the plant’s annual production capacity by 50% up to 450,000 vehicles by the end of 2016. Today’s capacity is around 300,000 vehicles. This investment will also create an additional 800 jobs, increasing the total workforce to 8,800 on site.”

    The additional investment will be used to increase capacity, which is necessary to meet strong global demand for BMW X models. “Plant Spartanburg was built to enhance and expand the BMW line-up, underscoring the BMW Group commitment to the United States” said Dr. Reithofer. “In addition to the X3, X5, X6, and the new X4, we are today announcing another all-new, larger X model to be manufactured exclusively at this plant for our world markets: the X7.”

    Harald Krüger, Board of Management member for Production explained the important role of the US for the BMW Group production strategy: “The BMW Group strives for a good balance of growth among all markets and continents. The Spartanburg plant is an important building block in our international network of 28 production and assembly facilities in 13 countries today and makes a vital contribution to profitable, globally-balanced growth.”

    “Our U.S. plant is the best example of our successful strategy of ‘production follows the market’. The state of South Carolina has supported us as a valuable and reliable partner throughout our 20-year involvement in the region, making the United States our second home,” he explained.

    “We are expanding BMW Plant Spartanburg as our center of competence for production of BMW X models and broadening our product portfolio,” Mr. Reithofer said. “This expansion means Spartanburg will have the largest production capacity of any plant in our global production network. This plant already exports, on average, 70% of its annual production with a 2013 value of more than US$ 7.5 billion which, according to the U.S. Department of Commerce, makes BMW the largest U.S. vehicle exporter to non-NAFTA countries.”

    Since production began 20 years ago, in 1994, the Spartanburg plant has produced over 2.6 million vehicles for BMW customers around the world. Currently the BMW X3, X5, X5 M, X6 and X6 M are all produced at the plant.

    “This is the fifth expansion since production began 20 years ago and represents another major investment,” said Manfred Erlacher, President & CEO of BMW Manufacturing. “The increase in annual capacity, the number of models produced, and the number of jobs on site, reinforce the major role BMW is playing in the region’s economic vitality through technological innovation, environmental stewardship, and development of a highly skilled workforce.”

  • Alphabet partners with Avis to manage self-driving car fleet

    Alphabet partners with Avis to manage self-driving car fleet

    Waymo, the self-driving car unit of Alphabet Inc, said on Monday it signed a multi-year agreement with Avis Budget Group Inc for the car rental firm to manage its growing fleet of autonomous vehicles, sparking a surge in Avis Budget’s stock.

    Investors bid Avis shares up by as much as 21 percent on Monday, the biggest intraday percentage gain for the stock in more than five years. The shares closed at $27.67, up about 14 percent.

    Shares in traditional rental car companies such as Avis and Hertz Global Holdings have taken a beating as more travelers use ride services such as Lyft and Uber Technologies The Waymo-Avis deal points to a potential future for rental car companies as managers for fleets of shared and autonomous vehicles require their services changing tires, cleaning interiors, and securing vehicles when they are not in operation.

    A Bloomberg report on Monday that Apple was using vehicles supplied by rival rental car company Hertz Global Holdings to test its self-driving car technology prompted a surge in that company’s shares.

    Also on Monday, General Motors Co Chief Financial Officer Chuck Stevens told analysts during a conference call that the automaker has “done a lot of thinking” about how to manage its growing fleet of self-driving vehicles. But he said “it’s early days on how that business model may play out.” GM has a large network of franchised dealers that could provide fleet management services, as well as an alliance with Lyft and its own Maven car-sharing unit.

    Waymo and Avis said they will launch their partnership in Phoenix, Arizona, where Waymo is allowing selected members of the public take rides in self-driving cars, including modified Chrysler Pacifica minivans built by Fiat Chrysler Automobiles NV. Waymo has said it plans to expand its fleet of Chrysler minivans to about 600 vehicles.

    Waymo and Avis did not say whether their partnership will expand to other cities, but John Krafcik, the head of Waymo, said in a statement that “with thousands of locations around the world, Avis Budget Group can help us bring our technology to more people, in more places.”

  • Honda outlines bold autonomous goals

    Honda outlines bold autonomous goals

    Honda Motor, long soft-spoken about its strategies for electric cars and autonomous driving in a world of raucous rivals, is suddenly talking louder.

    Executives last week outlined bold goals to deliver lane-changing autonomous driving for highways by 2020 and then extend the effort to city streets with Level 4 self-driving vehicles by 2025.

    At the same time, executives revealed that Honda has been quietly working on a range of electric vehicles under a new EV development division created in virtual secrecy in October.

    That unit will deliver not only a dedicated EV for China next year, it is working on another EV that will be introduced at an auto show this fall — possibly targeting North America.

    The revelations represent a leap forward for Japan’s No. 3 automaker as it races to catch up with competitors on the industry’s future technologies.

    The sense of urgency was palpable among executives last week as they showcased their plans here.

    “We have been lagging behind a little,” Honda R&D President Yoshiyuki Matsumoto said of the push, “so we are now trying to catch up. We are tightening the screws quickly.”

    CEO Takahiro Hachigo unveiled the strategy as part of a new 2030 midterm business vision, saying engineers needed more concrete targets and a clear timeline to keep them on track.

    At the same time, Honda has created two other divisions tasked with enhancing the perceived quality of its products and making them cheaper to develop and build. Honda wants to ensure that in a future in which self-driving EVs risk becoming like appliances, Honda cars will remain fun to drive.

    Urgency

    The sudden arrival of the plans reflects mounting pressure on Honda — a midsize global company, despite its appearance in the U.S. — to cope with industry consolidation, surging demand for costly new technologies and an onslaught of new competitors from Silicon Valley and China.

    “It does seem like a lot of stuff just appeared out of thin air,” said Christopher Richter, senior auto analyst at CLSA Asia-Pacific Markets in Tokyo. “Now that the engineering juggernaut has been pointed in this direction, things will start moving.”

    Honda has fallen behind traditional rivals such as Nissan Motor, Ford Motor and Volkswagen AG in chasing aggressive road maps for electric and self-driving vehicles. Moreover, upstarts such as Tesla, Waymo or even China’s LeEco, are opening new fronts of competition.

    In its Japanese home market, the fiercely independent Honda suddenly finds itself as odd man out in a new era of partnerships. The domestic industry has coalesced into two camps, with Mazda Motor, Subaru and Suzuki Motor Corp. joining into loose alliance with Toyota Motor, and Mitsubishi Motors teaming with Nissan Motor.

    Honda plans to spend big to make it all happen. The company will boost r&d spending 9.4 percent this year, to about $6.84 billion. But to demonstrate its competitive disadvantage in size, that commitment represents 5.3 percent of its forecasted revenue — larger rival Toyota will devote $9.57 billion to r&d this year, and that represents only 3.8 percent of its forecasted revenue.

    The situation is not lost on Honda. Leveraging partners is now a top priority under Hachigo’s business plan.

    Over the past year, Honda has deepened cooperation with General Motors in fuel cell vehicles, with Waymo in autonomous driving and with Hitachi in EV powertrains, among others.

    Expect more collaborations going ahead, Hachigo said.

    “We must secure higher competitiveness in automobile business for the future, especially in the areas of electrification and the realization of a collision-free society,” he said last week. “How we are going to achieve it remains the challenge.”

    Staying Honda

    Honda is wary of its vehicles falling into the commoditization that some forecast, in which automated EVs become bland by pulling together common parts and standardized electronics.

    Making Honda stand out from the crowd will be the stickler, Hachigo said.

    Honda set up a Product and Perceived Quality Planning Division in October to target the soft side of brand power, the subtle and hard-to-define nuances that connect people with their vehicles.

    Driving dynamics will be a top focus for the new plan, and Honda has created a prototype vehicle called the Dynamic Study to embody some of its future ideas.

    The concept vehicle is based on the current Civic sedan, with tweaks to the transmission, steering and chassis. Among them is a sporty downshift feature that revs like a stick shift when the car brakes into a curve, even though the transmission is automatic.

    Honda also aims to make its cars look better. Hachigo said the company will debut a new design language in the fall, though the company declined to offer any sneak peeks.

    Underpinning all these planned improvements will be doubled-down efforts to cut costs so vehicles brimming with ever-better technology won’t be priced out of the market.

    “Solidifying our foundations to facilitate electrification and future technologies such as automated driving is the key to our future,” the CEO said. “That’s where we need to make solid changes this time.”