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Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Boss puts positive spin on Estee Lauder results

    Boss puts positive spin on Estee Lauder results

    Cosmetics maker Estee Lauder has forecast a lower-than-expected profit for the full year, hurt by fewer customer visits to department stores and uncertainties in some markets.

    “We believe the risk of other economic and political disruptions will remain high as we start our new fiscal year,” says CFO Tracey Travis of the latest estee Lauder results.
    Weak sales in some Asia-Pacific countries, mainly Hong Kong, helped dent its sales figures.

    The company also says it expects to incur charges of about US$80 million to $100 million in fiscal 2017, related to restructuring initiatives, quitting businesses in certain markets and cutting its global workforce.
    However, president/CEO Fabrizio Freda has a positive spin, saying the company’s performance “gives us much to celebrate”.

    He says the company capitalised on shifting consumer preferences by leveraging its strength in makeup and positioning the company to win in luxury fragrances.

    “We nimbly allocated resources and made strategic investments in areas that gave us terrific results, including emerging markets, our makeup category, and the online and specialty-multi retail channels. Importantly, we achieved these results against a backdrop of social and political instability, currency volatility and economic challenges.”
    For the quarter ended June 30, the company had net sales of $2.65 billion, a 5 per cent increase on the prior-year period. It posted across-the-board sales gains in all geographic regions and product categories, except fragrance.

    Sales benefitted from new products and double-digit growth in several emerging and developed markets. The company also generated double-digit gains in its travel retail and online channels. Net earnings for the quarter were $93.5 million, compared with $153 million last year.
    For the year, the company achieved net sales of $11.26 billion, a 4 per cent increase over the previous year. Net earnings were $1.11 billion, up 2 per cent.
    Freda says the company will continue to seek geographic and channel opportunities to reach more consumers “while keeping a sharp focus on like-door growth”.

    During the fourth quarter, the company recorded restructuring and other charges of $101 million ($69.6 million after tax).

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  • Ted Baker Vietnam makes debut

    Ted Baker Vietnam makes debut

    Unconventional British fashion brand Ted Baker has opened its first store in Vietnam.

    Ted Baker Vietnam joins other luxury brands at the revamped Saigon Center in Ho Chi Minh City, with its re-opening celebrated at an event featuring Vietnamese entertainers. Guests included representatives from the UK Consulate General.

    Brought to Vietnam by retail management company Maison, Ted Baker was described at the event by British Business Group Vietnam (BBGV) director Peter Rimmer as “the most outstanding luxury fashion brand in the UK” and an inspiration for people seeking an individual style.

    Ted Baker introduced its latest collection with a mini-catwalk show at the event. Many of the guests were also wearing the label.

    Established in 1988 with a focus on menswear, the London brand has also produced collections for women seeking to blend traditional and contemporary styles.

    Maison, launched in 2012, has brought more than 17 international brands to Vietnam including Coach, Dorothy Perkins, Karen Miller, Mango and Topshop.

  • Outlet malls booming in China as department stores feel the pinch

    Outlet malls booming in China as department stores feel the pinch

    Designer outlet malls are sprouting up all over mainland China, even as department stores find themselves struggling amid a slump in retail sales.

    At least 17 new outlet malls are scheduled to open in China in the second half of 2016, according to a report by Outlet Sight, which tracks the industry. Some developers are betting on outlet malls because they typically offer off-season or factory excess goods priced at a discount to the in-season products sold by the same brands in department stores.

    “We think designer outlets are more defensive than high-street retail,” said Chris Reilly, Asia-Pacific managing director at TH Real Estate, a property fund that manages nearly US$100 billion of real estate in Asia, Europe and the US. “Their fundamentals are better in terms of supply and demand.”

    China’s department store sector has been battered in recent years by sluggish sales growth and declining profits, with store closures intensifying since 2015. Offline sales at the mainland’s top 50 retailers declined 3.1 per cent year on year in the first half of 2016, according to figures from the National Commercial Information Centre of China.

    However, the discount mall sector appears ripe for strong growth; for a country with China’s population and spending power, there are relatively few factory outlet malls – just 40 at present – compared with as many as 300 in the US, said Zhong Beichen, chief executive of outlet developer Beijing Capital Juda, which has already opened four such outlets, in Beijing, Hainan, Zhejiang and Jiangsu.

    “We aim to open outlets in more than 20 cities by 2020 and become the largest outlet operator in China,” Zhong told the South China Morning Post. “Discount malls can perform well despite economic ups and downs” because they offer customers cheaper price points, he said. “When the economy expands, people shop to dress nice, but outlets will still be the first choice for those seeking affordable luxury in an economic slowdown.”

    Juda was spun off from state-owned property developer Beijing Capital Land Ltd and listed in Hong Kong in 2015.

    The boom is attracting developers and investors to the fray.

    London-based TH Real Estate launched an US$850 million fund in China, with two Italian village-themed outlet malls in Wuqing in Tianjin city and Shanghai.

    “Our target shopper is the Chinese household earning more than US$20,000 a year,” said TH Real Estate’s Reilly. “This demographic group is already the largest in the world, and we expect the number to more than double over 10 years with the rise of the Chinese middle class.”

    With TH Real Estate’s Florentia Village in Shanghai 90 per cent occupied, and its Florentia Village Wuqing full to capacity, Reilly said he is confident the China Outlet Mall Fund can grow to US$2 billion by 2020. Four more Florentia Village malls are slated to open in Chengdu, Wuhan, Chongqing and Qingdao by 2017.

    Factory outlets face stiff competition from online retailers, but have the advantage of providing a complete experience, Juda’s Zhong said.

    “Our strategy is to build outlets in places with beautiful scenery to attract families for the shopping experience,” he said, citing their 110,000 square meter outlet in Beijing’s Fangshan District, which is located near a forest park.

    Themed malls, such as the Florentia Village brands, are also becoming popular. Covering 90,000 square meters and with 3,000 car parking spaces, Florentia Shanghai reconstructs scenes of Florence including an Italian-styled city plaza, paved streets, porches, fountains and luxury brands such as Versace, Ferragamo and Zegna.

    “Shoppers like to visit outlets for the discounts, they want to try on designer brands, but what’s more important, it’s like a day out,” Reilly said.

    -Originally written by Summer Zhen, SCMP

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  • Plaza Indonesia’s ‘Fashion On4’ Showcases Favorite Local Brands

    Plaza Indonesia’s ‘Fashion On4’ Showcases Favorite Local Brands

    “We’re currently re-branding the whole level four as a new hang-out place for young people in the city,” Astri Abyanti, senior marketing communications, public relations and digital marketing manager of Plaza Indonesia, said at the opening of Fashion On4 on Tuesday (16/08).

    “We want to support Indonesia’s growing fashion industry, especially local brands that target young people. That’s why we’ve invited these nine brands to showcase their collections at Fashion On4,” Astri said.

    The nine fashion labels, according to Astri, were selected based on a survey of the shopping mall’s young clientele.

    “These are the brands that [our young clients] would like to see at the mall,” she said.

    Among the brands are Ikat Indonesia, No’om, Populo Batik, Rama Dauhan, Ria Miranda and Sky Inc.

    “(Fashion On4) breathes fresh air into Plaza Indonesia,” fashion designer Rama Dauhan said. “It’s also an opportunity for us to show that Indonesian fashion brands’ creations are on par with international ones.”

    For Fashion On4, Rama showcases his newest collection “Sensatia,” whose main strength is in easy-to-wear pieces embellished with patchwork designs.

    “It’s a great opportunity for us to branch out,” Sky Inc’s designer Amot Sjamsuri Muda said.

    For the new pop-up store, Sky Inc, previously known as Isis, presents an extended summer collection, inspired by “ulos,” a traditional fabric from North Sumatra. The fabric is made into casual dresses, crop tops and oversized jackets showcasing the intricate patterns of the traditional textile.

    Ria Miranda is the only Muslim fashion label among the nine new labels at the pop-up store.

    “I’m so excited to be here,” Ria said. “I hope to get a lot of new customers from this new store.”

    For Fashion On4, the Muslim designer presents her 2016 Fall/Winter collection, Forresta, inspired by her recent visit to Japan.

    “It’s a universal collection that can be worn by Muslim and non-Muslim [women] alike,” she said.

    The collection features simple pieces in a combination of bold colors that can easily be mixed and matched.

    Fashion On4 will be open at the mall until December 2016.

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  • Property sale boosts Bossini International profit

    Property sale boosts Bossini International profit

    While expecting a leap in profit because of a special circumstance, clothing retailer Bossini International Holdings had a “significant” decrease in revenue for its latest year of trading.

    The group reports an expected jump in profit ranging from 147 to 157 per cent for the year ended June 30, mainly because of a gain of about HK$267 million (US$34.4 million) on the disposal of a macau property and a leaseback arrangement.

    Excluding that gain, the group predicts a drop in profit of between 75 and 85 per cent compared with the previous year, attributed mainly to a drop in revenue resulting from fewer tourists in Hong Kong and Macau, and a strong Hong Kong dollar.

    Other factors were weak local consumer sentiment, an unseasonably warm winter and intensified competition in several core markets.

    Bossini’s audited annual results are expected to be announced late next month.

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  • Korean fashion brands in Zalora pop-up

    Korean fashion brands in Zalora pop-up

    South Korean fashion brands are featuring in an online pop-up store on regional sites of online fashion portal Zalora.

    It’s all part of a concerted bid to expand recognition of Korean fashion bards across the broader Asia-Pacific region.

    Launched in Singapore, the Premium Korean Fashion pop-up shop is open until October in Zalora sites in Singapore, Malaysia, Indonesia, the Philippines, Hong Kong and Taiwan, according to the officials at the Korea Trade-Investment Promotion Agency (Kotra) and the Korea Fashion Association.

    Seventeen South Korean designer brands, which have been recognised for their competitiveness both at home and abroad, are showcasing their products on the pop-up store.

    A launch ceremony was attended by some 80 Southeast Asian fashion journalists and so-called power bloggers. It marks South Korea’s first marketing activity targeting the entire Southeast Asian region.
    At the event, Giulio Xiloyannis said there is growing interest in Korean fashion in Southeast Asia and that the opening of the pop-up store is not only a new attempt but also an important event for Zalora.

    A Kotra official said the trade agency will step up efforts to gain access to major online portals in an effort to make inroads into regional markets.

    “Southeast Asia is emerging as the next eCommerce market after China as youths account for a large portion of its population and regional economies are growing at a fast pace,” Lee Byung-woo, head of Kotra’s office in Kuala Lumpur. “Efforts will be made to help Korean brands gain a foothold there.”

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  • From loss to profit for Parkson Retail Asia

    From loss to profit for Parkson Retail Asia

    Department store Parkson Retail Asia has managed a turnaround with profit before tax (PBT) of S$35 million (US$25.8 million) for the year ended June 30, compared to a pre-tax loss of $40.6 million the previous year.

    Profit was boosted by gain from a partial disposal of equity interest in Parkson Hanoi (PHCL) of $45.6 million. A subsidiary of the group, PHCL is now an associate company.

    On a same-store basis, PBT for the year fell by 46.9 per cent year-on-year to $17.4 million.

    For Malaysia, PBT declined by 28.9 per cent through negative same-store sales of -6.5 per cent and weak local currency; Vietnam had a pre-tax loss of $0.5 million with -2.9 per cent same-store sales; there was a pre-tax loss of $3.2 million in Indonesia; while Myanmar’s results were affected by uncertainty arising from redevelopment plans for the FMI Centre where the store is located.

    For the group’s fourth quarter, same-store sales grew 21.5 per cent in Malaysia, attributed to early festive buying arising from a shift in the Hari Raya calendar as well as the same quarter last year being hit by low sales following the introduction of the Goods & Services Tax.

    New concepts

    New concepts have been initiated, such as introducing Korean apparel, affordable private labels, and specialty shoe stores.

    “We have been consolidating our department store space by identifying non-performing stores with the view to closure upon tenancy expiry,” says Parkson.

    In Myanmar, the group had a 25 per cent decline in same-store sales, affected by plans to close the FMI Centre, while Vietnam had a 4.1 per cent decline for the quarter, with the discretionary retail environment difficult amid an increasingly crowded retail scene.

    Indonesia was more positive with 7.3 per cent growth in same-store sales, mainly because of early festive buying as a result of a shift in the Lebaran calendar.

    Overall, gross sales proceeds (GSP) and revenue for the quarter grew by 9.8 per cent and 10.9 per cent respectively to $232.1 million and $93.9 million. However, GSP and revenue declined by 10.2 and 9.4 per cent respectively to $967.7 million and $388.4 million.

    The group’s pre-tax loss for the quarter was $13.4 million. Contributing factors included impairment on fixed assets for two loss-making stores of $5.4 million, impairment on prepaid rental and rental deposit of $3.3 million, provision on deposit for a managed store in Ho Chi Minh City of $2.2 million, and the initial loss-making periods associated with new stores and businesses.

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  • What lies behind the Gap sales decline

    What lies behind the Gap sales decline

    That the overall pace of the Gap sales decline has moderated since both last quarter and last year is the only – very small – crumb of comfort for Gap Inc in its latest set of results.

    Gap last week reported a profit of US$125 million for the quarter, down from $219 million a year earlier. Total revenue declined 1.2 per cent to $3.85 billion.

    The total sales decline in the US is actually worse than last year with much heavier declines at Banana Republic and flat growth at Old Navy dragging down performance.

    Looking in stores it is not hard to see why this is the case. The Gap brand has no sense of newness and heavy discounting and constant promotion still appear to be the only tools the company has to drive trade. From Conlumino’s data it is clear that in the US Gap is not only losing customers but the customers it has retained are visiting less and spending less – mostly thanks to taking advantage of offers and deals. This is a dangerous position that erodes sales and profit, and suggests Gap has not even begun to remedy its underlying problems.

    Although it is clear the company is serious about creating a step change at its main brand, and while the autumn “#DoYou” campaign and its associated merchandise represent a small step forward, Gap has failed to convince it has done enough to correct the problems in its business.

    While Gap has troubles, Banana Republic is even more problematic. Over the quarter total sales in the US fell by 7.1 per cent, and on a global basis comparable sales for Banana shrunk by 9 per cent off the back of a 4 per cent decline in the prior year. The assortment is at the heart of Banana’s issues and symbolises a brand that has simply lost its way. The spring and summer collection is best described as predominantly bland with a generous sprinkling of oddness thanks to garments with strange cuts and patterning. Customers are confused and, of course, increasingly unwilling to pay the premium that Banana Republic once commanded. As a consequence the brand is falling into exactly the same trap as Gap as it resorts to discounting and deals to shift merchandise.

    Banana Republic is a smaller part of the group, but it is one in which a turnaround will be difficult to engineer. For this reason, it is getting set to completely shutter its UK, and possibly European, operations. As much as this retrenchment is an admission of failure, it is a necessary contraction given the parlous state of the business.

    Old Navy, which once delivered consistently positive numbers, spluttered again this quarter with flat growth in the US. While this brand is in a much better position than its siblings, it has become much less consistent in its marketing and instore merchandising, something which is reflected in its choppier sales numbers.

    Gap Inc is a troubled retailer without much of a plan – a plan that is desperately needed as its net profit decline of 43 per cent in this quarter aptly shows.

  • Estee Lauder’s quarterly sales miss on lower retail traffic

    Cosmetics maker Estee Lauder Cos. reported a smaller-than-expected rise in quarterly sales, hurt by a slowdown in sales in the Americas as fewer customers visited department stores and tourist spending declined.

    Shares of the company were down about 4 percent at $91.34 before the bell on Friday. Up to Thursday’s close, the stock had risen 13.5 percent in the past year.

    Sales in the Americas, its biggest market, rose 1.4 pct to $1.1 billion on a reported basis, its slowest growth in four quarters.

    Lower retail traffic mainly affected the company’s “heritage” brands Estee Lauder and Clinique, and a few M.A.C freestanding stores.

    Demand for its skin care products continued to weaken, as the company cited overall global slowdown in the category. Sales from its namesake brand and Clinique were also hurt by lower sales in some Asia-Pacific countries, mainly Hong Kong.

    “Social and political issues, currency volatility and economic challenges are affecting consumer behavior in certain countries, such as Hong Kong, France and some emerging markets,” the company said.

    Rival L’Oreal SA earlier reported second-quarter sales growth marginally below forecast as the company said Western Europe was being held back due to a “very difficult market in France.”

    Net income attributable to the company fell to $93.5 million, or 25 cents per share, in the quarter, from $153 million, or 40 cents per share, a year earlier.

    Net income was hurt by restructuring and other charges. Excluding items, the company earned 43 cents per share. Net sales rose to $2.65 billion from $2.52 billion. Analysts on average had expected a profit of 40 cents per share and revenue of $2.66 billion.

    New York City-based Estee Lauder said its expects fiscal 2017 adjusted profit to be between $3.38-$3.44 per share, missing analysts’ estimates of $3.53.

    The company also said it expects to incur restructuring charges of about $80 million-$100 million in fiscal 2017, related to its Leading Beauty Forward strategy.

    As part of its Leading Beauty Forward strategy, the company had earlier approved restructuring initiatives to exit businesses in certain markets and channels of distribution while also reducing its workforce globally.

     

  • H&M Beauty sets opening date

    H&M Beauty sets opening date

    The Swedish fast-fashion brand, H&M has set September 10 as launch date for its beauty line in Asia.

    After making its debut late last year, H&M beauty line will come to its Asian customers this September, with Singapore as the first destination.

    The first two Singapore stores to present the line are at Orchard Building and H&M Raffles Place.

    The range covers cosmetics, skincare, body-care and haircare products. The makeup range will include more than 700 products for all makeup styles and occasions. The body-care products are said to be made from premium ingredients with ‘Conscious’ collection using recyclable packaging.

    The beauty line is part of H&M’s philosophy to offer shoppers the latest styles and quality with affordable prices.

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  • Parkson Retail Asia cuts Q4 loss by 80%

    Parkson Retail Asia cuts Q4 loss by 80%

    South-east Asian department store operator Parkson Retail Asia narrowed its fourth quarter net loss by 80 per cent, owing to the absence of costs associated with a store closure a year earlier.

    Parkson, which does not have stores in Singapore, reported a net loss of $12 million for the three months to June 30.

    Revenue was up 10.9 per cent to $93.9 million from a year earlier, it added yesterday.

    The closure of a store at Landmark 72 in Hanoi, Vietnam in January last year had cost the firm $68.4 million. This went under other expenses – which include advertising, selling and administrative expenses, for instance – which improved 70.4 per cent to $27.6 million.

    Owing to this, the firm added in a statement that “as a percentage of revenue, the other expense ratios for the fourth quarter and the full year declined substantially year on year”.

    For the 12 months to June 30, Parkson reversed a net loss of $34.7 million to a net profit of $33 million, while revenue dipped 9.4 per cent to $388.4 million from a year earlier.

    Parkson has department stores in cities across Malaysia, Vietnam, Indonesia and Myanmar.

    Malaysia reported same store sales growth being up 21.5 per cent, thanks to “early festive buying arising from the shift in the Hari Raya calendar”. The growth also came from a low base a year earlier, where consumers bought less after the 6 per cent goods and services tax was introduced on April 1 last year.

    Even though consumer sentiment remains subdued in Malaysia, the firm said it has initiated new concepts such as introducing South Korean apparel, affordable private labels and shoe speciality stores to diversify earnings.

    Parkson added: “We have been consolidating our department store space by identifying non-performing stores with the view to closure upon tenancy expiry.”

    The Myanmar operations’ same store sales growth, however, took a 25 per cent hit in the fourth quarter.

    Parkson added that there are plans to close the store in FMI Centre in Yangon for re-development, and this upcoming closure has affected sales.

    “The landlord has not confirmed the timing for the re-development,” the firm added.

    Overall, it expects the first quarter of the next financial year to remain challenging.

    Quarterly loss per share stood at 1.78 cents, up from a loss of 8.82 cents in the same period last year. Net asset value per share was 24 cents as at June 30, up from 19 cents as at the same date last year.

    Parkson proposed a final dividend of 0.5 cent.

    Its shares closed 0.3 cent lower at 15.6 cents yesterday.

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  • CDFG opened 3000sqm Duty Free in Phnom Penh

    CDFG opened 3000sqm Duty Free in Phnom Penh

    Phnom Penh Duty Free is located inside the integrated entertainment destination of Naga City at Naga City Walk which connects Naga World to ‘Naga 2’. It offers approximately 4,000sq m of retail space with all the main DF&TR and luxury categories available: cosmetics, perfume, jewellery, sunglasses, watches, fashion, beverages, tobacco, travel goods and confectionery as well as “famous local products”.

    The end of September will see the arrival of a slew of further brands: Estée Lauder, Kiehl’s, La Mer, SK-II, Lancôme, MK, Rimowa, and Tumi.

    CDFG Phnom Penh beauty cambodia

    The beauty area in the new store.

    State-owned CDFG, which operates a brand company in Cambodia, comments: “We are the top luxury retail store in Phnom Penh providing a high-end shopping destination to tourists and business travellers. Customers can choose from more than 200 brands from around the world.”

    On opening, branded boutiques will include Longines, Tissot, Swarovski, Samsonite and Prada, with further boutiques from Armani, Coach and Furla to be unveiled at the end of this year.

    SILK ROAD TARGET

    The Phnom Penh development is part of an international expansion policy targeting the so-called ‘Silk Road Economic Belt’ to which CDFG parent, China Travel Group, is committed.

    Cambodia is a key market within the plan: CDFG has already opened its Angkor duty free store in December 2014 (where it competes with DFS), followed a year later by the Shihanoukville duty free store in December 2015. CDFG says it has “the full support at all levels of government in Cambodia”.

    CDFG – which claims to be China’s largest retailer of luxury merchandise – says that with its three stores in place it “will write a new chapter in the tourism industry in Cambodia”.

    To celebrate today’s soft opening, promotions are in place with a 15% discount on all shopping; a chance to experiencing the VIP shopping service; and a gift on purchases over $100. Scanning the company’s official WeChat account, or clicking ‘like’ on the company’s official Facebook, also qualifies for a surprise gift.

  • Laura Ashley to expand to China

    Laura Ashley to expand to China

    After several attempts at cracking the market, Laura Ashley will finally launch in China.

    The British retailer, owned by Malaysia-based MUI Group, will open a website via the Alibaba-owned Tmall website and will have a concession within the first House of Fraser store in China set to open this autumn.

    Laura Ashley finance director Seán Anglim said its long-term aim was to find a Chinese franchise partner.

    “China is not easy as evidenced by how many have got in and how many have come out,” Anglim said.

    “It is all about finding the right partner and doing it at the right time.”

    Laura Ashley currently has franchise partners in 30 countries outside the UK and an online store in six.

    The company also has ambitions to establish new online stores in Hungary and the Czech Republic in coming months.

    The Chinese move comes after the retailer this week reported a £25.8 million profit before tax and exceptional items for the 74 week period to June 30 – a 12.6 per cent increase on the 2015 figure.

     

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  • New post at Luxasia Group for SingPost’s ex-boss

    New post at Luxasia Group for SingPost’s ex-boss

    Beauty retailer The Luxasia Group has appointed former SingPost CEO Dr Wolfgang Baier as group CEO, while founder/owner Patrick Chong has become chairman.

    “Luxasia is now at an important crossroads,” says Chong. “We intend to grow with our international partners and strengthen our core competencies to become the leading Asia consumer-centric omnichannel go-to-market partner of the beauty industry.”

    Patrick-Chong-Wolfgang-Baier

    He says Baier has proven leadership capabilities, vast knowledge and skills in areas such as CRM and omnichannel retail. “His track record in the logistics sector will also help strengthen Luxasia’s partnerships.”

    “Transformation is relevant in every sector and particularly for retail, where the digital and physical space is converging,” says Baier. “This makes developing an omni-channel ecosystem critical. We want to revolutionise how we serve consumers and brand partners in the beauty industry across Asia.”

    Chong says the search for a CEO took more than a year, as it was important Luxasia found the right leader.

    “Not only does Wolfgang understand our operations and share the same aspirations, in some ways he is even more ambitious for Luxasia with regard to developing new areas.”

    Established in 1986, The Luxasia Group has developed retail and distribution networks across Asia for some of the world’s biggest beauty companies. Based in Singapore, the privately held company has 11 offices and more than 2000 full-time employees in Singapore, China, Hong Kong, India, Indonesia, Malaysia, Myanmar, Taiwan, Thailand, the Philippines and Vietnam.

    It manages a portfolio of more than 120 international fragrance, cosmetics, skincare and
    professional salon brands including Beiersdorf, Burberry, Clarins, Estee Lauder, Ferragamo, Hermes, P&G and Shiseido.

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  • Yamada Denki profits from strategy change

    Yamada Denki profits from strategy change

    Japanese electronics retailer Yamada Denki saw its operating profit surged to 2.5 times the year-earlier level in its latest quarter.

    The company says this reflects a strategic pivot to highly profitable white goods from digital electronics, which are susceptible to price drops.

    Logging 6.4 billion yen (US$62.4 million) in operating profit for the April-June period, the company says air conditioners sold briskly, as did ultra-high-resolution 4K televisions ahead of the Olympic Games in Rio de Janeiro.

    However, sales for the quarter fell 2 per cent to 363.7 billion yen. Widespread clearance sales ahead of store closures last year account for part of the comparative drop.

    Yamada Denki’s gross margin widened 0.4 points to 28 per cent following the closure of about 60 unprofitable locations last year. It has also remodelled about 200 stores a year since 2014, allowing more space for home appliances such as refrigerators and washers at the expense of personal computers.

    Coming from a human resources background, the company’s new president appointed in April, Mitsumasa Kuwano, has spearheaded reforms to the company’s staffing strategy, such as putting more workers on the sales floor during busy periods.

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