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Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Celebrate 2017 with ZALORA’s exclusive Chinese New Year Collection

    Celebrate 2017 with ZALORA’s exclusive Chinese New Year Collection

    Ahead of the annual Spring Festival celebration, ZALORA, Asia’s online fashion destination, launches its third Chinese New Year collection with a bigger range of modern festive wear for the fashion forward women. With over 200 styles, there are plenty of options available to suit different preferences and styles. Be fashion-ready for the upcoming holiday celebration with an early festive shopping at ZALORA.com.

    ZALORA exclusive 2017 Chinese New Year collection exudes femininity with a focus on soft and contemporary aesthetic that is driven by a sense of romantic nostalgia, a departure from previous year’s bold and vibrant collection. Entitled Modern Romantics, the exclusive collection is filled with light and delicate pieces adorned with details like layers, ruffles and flare sleeves on soft shapes and modern silhouettes. Sheer chiffon in powder pastel shades and delicate feminine fabrics like soft laces are key fabrications of the collection.

    Featuring a mix of jumpsuits and rompers in spring floral prints, off-shoulder dresses, and versatile separates including asymmetrical skirts, shorts with scallop hem detail and all-time favourite peplum tops, ZALORA customers will have plenty of options to choose from for their festive wardrobe. In addition to the auspicious red, the colour palette of this year’s Chinese New Year collection is a combination of classic neutrals, shades of blue as well as one of the season’s hottest colours, dusty pink.

    Rayne Reed, Head of Private Labels of ZALORA Group commented: “ZALORA prides itself in dressing

    the modern women for any occasion including festivities like Chinese New Year. We believe our collection gives our customers the chance to celebrate cultural heritage in a modern way. We want to empower women to express their individual style as each piece is beautiful and versatile. ZALORA’s Chinese New Year collection represents the latest trends, and up-to-date styling while remaining true to the spirit of the festive season.

    When designing the collection, we were inspired by the mood of Chinese watercolour paintings, the style of traditional paper cutting, and romantic florals. We included on-trend details such as light layers, romantic ruffles and lace into modern silhouettes. The iconic Qipao shape is reinterpreted through updated cuts and feminine fabrics – metallic lace as an example – to bring a sparkling freshness to the collection. Exclusive prints, metallic lace and auspicious colours play a major part in setting the mood of the season, including jewel tone reds, glimmering gold, powder pastels.

    Our style savvy customers can find contemporary festive fashion conveniently at ZALORA with just a few clicks and with our speedy delivery, they can start wearing their new outfits in no time!”

    The ZALORA 2017 Chinese New Year collection is available on sale from today exclusively in six markets: Singapore, Hong Kong, Taiwan, Malaysia, Indonesia and the Philippines. Prices range from S$29 to S$79. Customers celebrating Chinese New Year can shop their festive outfits anytime, anywhere exclusively at www.zalora.sg/chinese-new-year/ and on the ZALORA mobile app.

  • Esprit India to sell on Myntra

    Esprit India to sell on Myntra

    Esprit India has secured an exclusive online partnership with online fashion retailer Myntra.

    Esprit will sell its men’s and women’s casual wear range on the platform, and will launch its latest collection exclusively online on Myntra. The all new winter wear collection by Esprit aspires to revive 90s fashion and sports luxe in a selection of 405 different styles.

    Gunjan Soni, CMO and head of international brands business with Myntra, says Esprit is a truly international fashion brand with global appeal and a brand ethos that exemplifies comfortable fashion.

    “It gives us great pride to forge an exclusive association with Esprit as part of our focused endeavor in making Myntra the de-facto destination for International fashion in India.”

    Guillaume Thery, GM Asia-Pacific with Esprit, added: “Esprit has built strong brand equity among shoppers in India over the years. With the exponential growth of the online shopping medium and the expansive market of India, it was imperative that we work with the segment leader in taking our brand development to the next level. Myntra was the obvious partner of choice given their understanding of the online fashion landscape and their ability to partner and develop strategies that complement our business imperatives for the region.”

    Myntra has emerged as India’s leading fashion e-tailer and home to the largest selection of international premium fashion brands, including Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia and Biba.

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  • Bluebell Group invests in designer startup

    Bluebell Group invests in designer startup

    Bluebell Group has invested in a new luggage design house Ookonn, which takes inspiration from a hat box, selling direct to consumers online.

    Ookon is the brainchild of Anson Shum, who conceived a style and design based on an old-fashioned, round hat box.

    At the time, Shum was working in a marketing and communications role with Bluebell Group.

    “When I resigned last year, I told the company of my plan to start my own label,” Shum said in an interview.

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    “They were so nice to me, and asked if there was any way we could work together. I showed them my business plan, and they offered to coach and mentor me.

    “Eventually nearing the end of my employment period, I did a formal presentation in front of all the shareholders. And the week after, I was told that Bluebell wanted to invest in Ookonn. It was a surreal moment. I think they decided to invest because of the product, the business model, and obviously the fact I have built a good relationship with them.”

    Shum and his business partners sell the Ookonn bags online, where they cost upwards of HK$2280 for basic models.

    “Online business is more relevant to my target audience. Ookonn is a lifestyle brand targeting millennials. While we get customers from different age groups, the feeling and foundation of the brand is for a younger audience in their early 20s to early 30s. While online is important, it is only one part of the business model, since we are launching in Hong Kong and China. But for other markets, perhaps we can collaborate with several bricks-and-mortar multi label stores,” said Shum.

    He describes his case designs as “a bit more playful” than most common luggage ranges.

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    “I’ve been working in fashion and luxury for 12 years, and have had plenty of opportunities to travel. But while I can find a lot of beautiful options for clothes and accessories, there are not that many for luggage. Most luggage brands in the market are business oriented. So I wanted to see if I could create a luxury brand that would generate excitement.”

    The bags come with a variety of options for handles, covers and belts and can be customised with the buyer’s chosen monogram.

    The bags come from Transport Safety Authority locks, wheels which turn a full 360 degrees and a light polycarbonate shell.

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  • Under Armour Korea flagships planned

    Under Armour Korea flagships planned

    Under Armour Korea plans to open flagship stores to make the most of its growing popularity in the Asian market.

    The US-headquartered sports brand says it has opened an office in South Korea to operate its business directly from next year, after taking over distribution from local partner Hyosung Galaxia.

    “Under Armour will strengthen its marketing, distribution and retail efforts, providing Korean consumers with the best brand and shopping experience,” said David Song, country manager of Under Armour Korea.

    “We will open our flagship store in southern Seoul in January. The brand will also continue to connect with athletes directly and promote sports, fitness and healthy living through its connected fitness platform, which is the world’s largest digital health and fitness community.”

    Song said Korea is a “pivotal component” in the company’s international growth plan.

    “Through design, innovation and our Under Armour connected fitness platform, we look forward to forging long-term relationships directly with athletes at every level in the country.”

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  • GEOX Launches Men’s Footwear Collection Autumn/Winter 2016-2017

    GEOX Launches Men’s Footwear Collection Autumn/Winter 2016-2017

    Well-being is the first and foremost inspiration behind the new GEOX winter season, where technological development always reflects the tastes and trends of contemporary design. The breathing shoe becomes a “Comfort Cool” accessory combining creativity, lightness and flexibility, to make life easier and distinguish every step in its functionality and appearance, quality and style, in all weather conditions and anywhere, from the city streets to outdoor activities.

    Comfort is cool

    The unmistakable breathability, heat-regulation, waterproofing, resistance and seal guaranteed by the continual innovation of the GEOX membrane and sole amplify the value of the patents, with a focus on the design and the patterns, the materials and details and the colour and material combinations, combining elegance, versatility and refinement with the philosophy of easy walking.

    The principles of uniqueness and top performance every single day are behind the extensive development of the SNEAKERS, designed for a wide variety of uses and ideal for the most casual and carefree looks: from the slim-runners in wax-coated technical fabrics to the city-active lines combining mesh with leather. Manufactured with the ultra-light EVA soles, guaranteeing an extra-cushioning and ultra-flexible effect, which is amplified by the flex grooves on the sole and the shaped rubber tread, ensuring an optimal grip on all surfaces.

    NEBULA, in contrast, is an all-season model, characterised by the iconic ergonomic slip-on shape, which reconfirms the primary values of a dynamic fit and freedom of movement, in a classier shoe, designed and manufactured for walking anywhere in the world. A symbol of GEOX excellence, combining the Inner Breathing System and the 3D Performance Unit: wider openings at critical points of the sole are combined with the structure calibrated to the natural points of contact of the foot, enhancing breathability, flexibility, lightness and stability. They are available in both casual shades and the contrasting colour-blocks of the fluorescent or camouflage soles, and the clean and essential silhouettes have easy-entry and totally water-repellent uppers, in technical fabric and soft suede, with totally hidden stitching. 

    The water, wind and damp proof AMPHIBIOX technology continues to be a cornerstone in the Fall/Winter season. Totally, waterproof and really comfortable. The rubber soles include the peerless Amphibiox technology which will keep rain, wind, snow and dampness at bay: the breathable and waterproof inner membrane protects both sole and upper, stopping water from getting inside the shoes whilst ensuring amazing breathability – meaning your stay feet warm and dry and can breathe naturally.

    Lastly, the CUOIO patent revolutionises the elegant footwear of the modern gentleman looking for totally waterproof models: the breathing membrane is combined with the leather sole, allowing damp to pass from the inside outwards and ensuring the foot is always completely dry. A combination of a “new classic” spirit and an “old-school” refinement, the authentic Made in Italy style is extremely sophisticated and attractive, as represented by the formal range in vintage feel.

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  • Mothercare recovery hits a bump

    Mothercare recovery hits a bump

    Mothercare is in the process of a much needed turnaround strategy for its UK business that aims to bring the UK side of its proposition back to profit.

    After a reasonable first quarter result, the retailer has felt the effects of a tougher economic climate in the second, with like-for-likes dipping into negatives for the combined first half year.

    From March onwards expect to see Mothercare increase its prices, given that close to half its products are sourced in US dollars, which will likely be another blow to UK profits.

    Mothercare continues to focus on its digital business, with online sales now 40 per cent of total UK retail sales, compared to 36 per cent this time last year. However, a significant 44 per cent of online sales come from instore orders on staff iPads – which suggests consumers are visiting stores but due to limited floor space there’s poor product availability. Mothercare’s ‘online’ sales don’t look quite so impressive.

    Mothercare has other issues to contend with. While the retailer is popular for newborns, in the next couple of years, the business will need to focus on retaining these consumers with celebrity and fashion-led ranges as fast fashion retailers such as H&M, Zara and Next draw this customer base from its stores.

    International remains an area of success for Mothercare, boasting profits of £20.8 million. However, the volatile international market means the retailer must not rely on its international success to soften the losses it continues to make in the UK.

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  • Jaeger-LeCoultre Japan opens flagship

    Jaeger-LeCoultre Japan opens flagship

    Luxury watch brand Jaeger-LeCoultre Japan has staged a grand opening for its first flagship boutique, in Tokyo.

    Jaeger-LeCoultre CEO Daniel Riedo and brand manager for Japan Stefano Bossi welcomed 150 guests for the official launch of the store, on Ginza Namiki Street. Actress/model Maki Tamaru was a special guest, wearing a Reverso by Christian Louboutin from the Atelier Reverso.

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    Exclusive watches were on display including a 101 Joaillerie with the smallest calibre in the world, invented by Jaeger-LeCoultre. Also featured are Atmos clocks.

    Covering 100 sqm, the store spotlights Jaeger-LeCoultre artistry and craftsmanship, two themes that have been at the heart of the brand since 1833. Grand complications and high jewellery pieces are showcased, epitomising the crafts mastered by the manufacturer – gem setting, enamelling, engraving and horological complications.

    A special area is reserved for a watchmaker who handles maintenance and repairs.

  • H&M Taiwan opens Ximen flagship

    H&M Taiwan opens Ximen flagship

    H&M Taiwan held a high-profile fashion party to launch its new Ximen flagship store, gathering Taiwanese fashion’s finest.

    Yoga Lin, Nick Chou, Gemma Wu, Nikki Hsieh, Puff Kuo, Jasper Liu, Jian Man Shu and Lien Yu Han were amongst the stars joining this week’s celebration. At the party, Yoga Lin mesmerised the fashion crowd with a surprise performance.

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    In celebration of unveiling H&M’s Ximen flagship store, singer Yoga Lin walked the red carpet sharply dressed in an exclusive capsule collection by H&M Design Award-winner Hannah Jinkins. Inside H&M’s largest flagship store in Asia, Yoga Lin performed three of his biggest hits, rolling out a night of entertainment, fashion and perfection. The performance was followed by Nick Chou (NickTheReal) appearing as the guest DJ of the night.

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    The H&M Ximen flagship store formally opened today, November 25.

    “Ximending is a fashion conscious area of Taipei City, and I am excited to be a celebrating the opening of H&M’s flagship store. Tonight is an unforgettable night; I hope H&M will inspire this area with its up-to-date fashion,” said Yoga Lin.

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    “I am a big fan of H&M. The performances were impeccable, and the store looks fantastic. This is surely the fashion event of the year,” said Puff Kuo.

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  • Chimes Boutiques opens ‘world class’ flagship

    Chimes Boutiques opens ‘world class’ flagship

    Chimes Boutiques has opened a new flagship store in its home town Davao city.

    “I never imagined 12 years ago that we would be able to deliver a truly world-class experience to our humble shores,” observed Chimes Boutiques CEO and SVP of Felcris Group, Cindy Yap at the store’s unveiling.

    Chimes was originally founded by the second generation siblings of the Yap family – founders of hypermarkets and convenience stores in Mindanao – who saw an opening for a channel selling luxury retail brands in Davao. With such a store, she figured,  Mindanao’s well heeled would no longer have to travel to Manila, or overseas, for fine fashion.

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    “Change is a constant element in everyone’s life and [after 12 years] that moment came for us, as well. We decided to develop a selling strategy that would meet the wishes of our client – passionate travelers always on the lookout for something new,” she said.

    The 37,000 sqft Governor Sales Street store was completely refurbished – all the way to the new logo – in a project led by retail designers Cyndi and Happy Fernandez of Moss Manila.

    Chimes stocks more than 100 brands spanning beauty, accessories, ladies ready-to-wear, menswear, home and children. Among the labels: local brands Aranaz, Happy Skin, Rajo Laurel, Vania Romoff, Renegade Folk and Sunnies Studios.

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  • Hard half-year for Luk Fook Holdings

    Hard half-year for Luk Fook Holdings

    Revenue plunged by 21.5 per cent for jeweller Luk Fook Holdings (International) to reach HK$5.5 billion (US$709 million) for the six months to September 30.

    Its interim results also show a drop of 31.5 per cent in overall same-store sales for the period.

    However, its overall gross margin improved by 5.3 points to 28 per cent as a result of a relatively high gold price and higher gemset jewellery sales mix. Because of this, the gross profit decreased by only 3 per cent to HK$1.5 billion.

    Mainland China accounted for 54.6 per cent of total profits, an increase of 12.8 points.
    With a lacklustre market, retail revenue in Hong Kong plunged by 33.4 per cent to $2.642 billion, while the wholesale business shot up by 51.1 per cent to $361.6 million because of an increase in scrap gold sales as well as wholesale rough diamonds.

    Luk Fook says a relatively high gold price saw gold sales fall more than expected.

    During the six months, the group added 27 Lukfook shops worldwide, including 24 in China (nine of them licensed shops), a self-run shop in both Macau’s casino district and New York,and  a licensed shop in Seoul. This brought its total to 1455 Lukfook shops (up from 1412 at the same time last year), spanning Australia, Canada, China, Hong Kong, Korea, Macau, Singapore and the US, as well as nine 3D-Gold shops (up from four) on the mainland.

    The group says it has been striving to diversify its product mix, and since 2010 has been trying to expand its mid- to high-end watch business. At the end of September is was the authorised dealer of 34 watch brands including Audemars Piguet, Bulova, Burberry, Bulgari, Emporio Armani, Eterna, Frederique Constant, Longines, Omega, Oris, Rado, Tag Heuer, and Victorinox Swiss Army.

    For the six months, the watch business contributed revenue of HK$104.49 million down from HK$119.39 million for the same period last year, representing 1.9 per cent of the group’s total revenue, a 12.5 per cent decrease.

    Looking ahead, the group aims to continue to develop its eCommerce business and to further strengthen cooperation with eCommerce platforms in China. At the end of September, the group had 15 online sales platforms in China, including JD.com, Suning.com, Tmall.com and VIP.com.

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  • Manolo Blahnik Malaysia debuts in KL

    Manolo Blahnik Malaysia debuts in KL

    Women’s shoe retailer Manolo Blahnik Malaysia has launched its first store, in Pavilion KL.

    The 95 sqm store is part of an Asia expansion plan that includes the refurbishment of its Singapore store at Takashimaya, as well as the launch of a flagship store in Tokyo next year. The brand is partnering with retailer Bluebell Group on the projects.

    Founder Manolo Blahnik, who opened his first shop in Chelsea in London in 1973, was born in the Canary Islands to a Spanish mother and Czech father. He studied languages and art in Geneva before moving to Paris in 1965, where he became a set designer.

    On a visit to New York in 1970, he showed his theatre designs to Diana Vreeland, then editor-in-chief of American Vogue, who encouraged him to concentrate on his shoe designs.

    Blahnik learnt the art of making shoes by visiting factories, and by 1971 was in London making shoes.

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  • Veeko, Wanko and Colourmix parent finds Singapore tougher than HK

    Veeko, Wanko and Colourmix parent finds Singapore tougher than HK

    Hong Kong-headquartered fashion retailer Veeko – the Wanko and Colourmix parent – has found Singapore more challenging than its home market.

    For the six months to September 30, Veeko International Holdings recorded a turnover of

    HK$1.029 billion, down 3.5 per cent year-on-year.

    Its cosmetics business, the Colourmix and Morimor stores, sales were stable, down by just 0.1 per cent at $828 million, accounting for 80.5 per cent of the company’s business, compared with 77.6 per cent last year.

    That highlights the core of the company’s problem – its fashion stores, trading under the Veeko and Wanko brands – which recorded a 16.1 per cent decline in sales to $200.7 million.

    Sales in Singapore, where it closed one store and now has eight, plunged 23 per cent year-on-year.

    Yet in Hong Kong and Macau, where the overall decline in retail sales during the half year was nudging double digits, sales declined by a more modest 7.6 per cent and the gross profit margin rose marginally from 71.8 per cent to 72 per cent. It added three stores during the period, taking the network to 83.

    In Mainland China, fashion sales declined 14.3 per cent and it closed three stores, leaving a net 38.

    Colourmix holds its own

    Beauty is the powerhouse of the Veeko business. The company has 87 Colourmix stores – five more than at the same time last year – of which 82 are in Hong Kong, four in Macau and one in the mainland.  In August 2015, the group launched another cosmetics store brand Morimor, with seven now trading in Hong Kong. This brand is positioned as offering “high-quality trendy skin care and cosmetics products by integrating global premier skincare and beauty concepts, with diversified products covering skin care, fragrance, make-up, hairdressing, body care and cosmeceuticals and health food”.

    Veeko chairman Johnny Cheng Chung Man says the South Korean series of cosmetics and beauty products are very popular among young customers.

    “In addition, the professional beauty consultants offer customised personal services and consultations on skin care so that customers can enjoy the relaxed and pleasant experience of beauty services.”

    The gross profit margin of the cosmetics business for the period was 32.4 per cent, down 3.3 percentage points year-on-year. The cosmetics business for the period recorded a segment profit of HK$1.319 million, representing a significant decrease of 97.7 per cent.

    “As a result of the rapid growth in the cosmetics business experienced in the past consecutive years, a considerably high base has been accumulated. With the continuously weak retail market and overall consumption environment in Hong Kong as well as a drop in the number of visitors to Hong Kong during the period under review, it was necessary for the group to offer several promotional discounts and organise marketing activities to stimulate sales, which led to a reduction in gross profit margin and a significant decrease in segment profit as compared with the same period last year,” said Man.

    Looking forward

    Man says looking forward, the group expects the challenges faced by the retail business to continue.

    “The retail environment in Hong Kong is anticipated to remain severe while a cautious consumption sentiment prevails. The group will continue to enrich its product portfolio of cosmetics products, increase trendy beauty products with exclusive distributorship, conduct staff training on providing quality professional services, and strengthen its internal consolidation.”

    Man said the fashion retail business will continue to focus primarily on the Hong Kong and Macau market. “To cope with the stagnant retail environment as well as to meet constantly changing needs in the market, the group will continue to optimise product designs and improve customers’ shopping experience. As for the overseas markets, the group will continue its cautious control on its overseas stores portfolio. Underperforming stores will be closed down further to focus its business on profitable stores.”

    In Hong Kong, given the slowdown in the retail market and a decline in rental charges for stores located in prime districts, the enhanced bargaining power of the retailers will therefore help reduce the rental pressure for stores with expiring lease terms, he said.

    “As the group will close down certain stores with low profitability and open new stores in prime locations, additional rental saving will be expected in the near future.”

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  • Mitsui Outlet Park expansion starts

    Mitsui Outlet Park expansion starts

    Ground has been broken for the second phase of the Mitsui Outlet Park KLIA Sepang, claimed to be the largest factory-outlet shopping mall in Southeast Asia.

    On a 27,500 sqm site next to the current outlet near Kuala Lumpur International Airport, the double-storey extension will feature 60 shops and 500 parking lots to complement the existing 2100 bays, and is expected to open in January 2018. The present 24,000 sqm development has 130 shops.

    mitsui-sepang

    It will introduce more premiums brands in fashion, cosmetics, sportswear and accessories, with a diversification into entertainment and amusements.

    Tourism and Culture Ministry secretary-general Tan Sri Dr Ong Hong Peng officiated at the ground-breaking ceremony, which was attended by Mitsui Fudosan managing officer Osamu Obayashi.

    To complement phase one’s Paradise Village architectural concept, which features a Sunshine Square, Pier Walk, Beach Walk and Tropical Plaza concept, phase two introduces a new ambient experience with Sky Walk and River Walk themes. Sky Walk will have simulated clouds on its ceilings while River Walk will resemble a creek.

    Mitsui Outlet Park KLIA Sepang is a JV between Japanese real estate developer Mitsui Fudosan and Malaysia Airports Holdings. The outlet is managed by the JV company, MFMA Development. Free buses connect the development with the two airport terminals.

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  • Chow Tai Fook remains calm in the storm

    Chow Tai Fook remains calm in the storm

    A 23.5 per cent drop in revenue to HK$21.526 billion (US$2.775 billion) was recorded by Chow Tai Fook Jewellery Group for its latest six months.

    Its interim results for the period to September 30 show same-store sales in Hong Kong/Macau dropped by 25.7 per cent and in China by 20.9 per cent.

    Gross profit was down by 13.1 per cent to HK$6828 million from HK$7857 million in the first quarter.

    In its executive summary, the group says that in response to the rapid market changes and volatile macroeconomic environment across Greater China during the first half, it focussed on enhancing store productivity and efficiency.

    The group also capitalised on its vertically integrated business model and proprietary technology to introduce the Chow Tai Fook T Mark diamond brand in the first half, which it describes as “an important milestone in our heritage” that “revolutionised the current diamond-industry practice”.

    Despite revenue declining with the market slowdown in the first half, the group’s adjusted gross profit margin improved, mainly because of an enhanced product mix and an uplift in gross profit margin for gem-set jewellery and gold products.

    As at the end of September the group’s retail network comprised 2326 points of sales, and increase of seven. During the first half, 26 points of sale were opened in shopping malls while 19 were closed in department stores on the mainland.

    Also in the mainland the group promoted its premium diamond brand Hearts On Fire, opening two points of sale and 30 shop-in-shop/counter-in-shop outlets for a total of seven POS and 148 shop-in-shop/counter-in-shop.

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  • NBA legend Gary Payton to celebrate opening of NBA store in Cebu City

    NBA legend Gary Payton to celebrate opening of NBA store in Cebu City

    The National Basketball Association (NBA) announced Wednesday the fourth NBA Store in the Philippines will open Nov. 24 at the Ayala Center in Cebu City.

    NBA Legend and Hall of Famer Gary Payton will be on hand to meet and interact with fans at the store opening, which will celebrate the league’s first NBA Store in the Visayas region. To commemorate the occasion, the first 300 customers that purchase an item will receive an NBA gift.

    Located on the fourth level of the Ayala Center in 452 square meters of retail space and managed by International Athletic Trading Company, Inc. (IATC), the new NBA Store will offer a wide selection of authentic NBA products from all 30 teams, including official jerseys, footwear, performance gear, lifestyle apparel, and non-apparel merchandise including basketballs, toys, collectibles, and more.

    The store will also offer personalized jerseys and will feature interactive elements including NBA 2K video game players where fans test their gaming skills and compete against each other, a Pop-a-Shot machine and a dedicated section for NBA memorabilia.

    “We had envisioned expanding the NBA footprint across the country and to have now reached the Visayas region is a milestone for us,” said IATC President and CEO Melvin Lloyd Lim.

    “We could not be more excited to open the first NBA Store in the second most populous metropolitan area in the Philippines after Metro Manila.”

    “The NBA and IATC are committed to bringing the NBA experience closer to all Filipinos nationwide,” said NBA Philippines Managing Director Carlo Singson. “The NBA Store in Cebu is the first outside of Metro Manila and is strategically positioned as a premier shopping destination for NBA fans within Central and Southern Philippines, offering an extensive range of authentic NBA products.”

    The NBA Store at the Ayala Center will carry products from brands including 2K Sports, adidas, Enterbay, Mitchell & Ness, New Era, Nike, Panini, Spalding, Spec Seats, Stance, and Under Armour. The regular store hours are 10 am – 9 pm (Sunday-Thursday) and 10 am – 10 pm (Friday-Saturday).

    On Nov. 22, Payton will also conduct a meet-and-greet with fans at the NBA Store in Glorietta 3 at 6 pm before visiting the NBA Store in Cebu City’s Ayala Center on Nov. 24 at 6 pm.

    The flagship NBA Store in the Philippines in Glorietta 3 opened in 2014, followed by the store in Mega Fashion Hall in 2015 and the store in TriNoma in 2016.

    For all the latest news and updates on the NBA, visit www.nba.com and follow the NBA on Facebook , Twitter  and Instagram.

     

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