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Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Miniso signs up to enter US

    Miniso signs up to enter US

    China’s fast-fashion designer brand Miniso has signed a comprehensive strategic co-operation agreement to enter the US.

    A signing ceremony in Guangzhou was attended by Miniso global co-founder Ye Guofu and Asia Pacific VP Li Minxin as well as a representative from Miniso’s US partner, Matthew Liang.

    Miniso has opened 1400 stores internationally in the past three years, with its global revenue hitting RMB5 billion (US$750 million) last year.

    After focusing on markets in China and Japan, Miniso has successively signed strategic co-operation agreements with 36 other countries and regions.

    Ye says Miniso and its US partner will further co-operate in areas such as product research and development, model updating and talent training.

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  • Indonesia leading charge, says Asia Luxury Index

    Indonesia leading charge, says Asia Luxury Index

    Indonesians have become Asia’s foremost online buyers of luxury goods, according to the latest Asia Luxury Index.

    Amid difficult economic conditions, online sales of luxury goods in Indonesia have grown by 84 per cent, according to the index, which draws mainly on the sales data of Reebonz, a Singapore-based eCommerce platform for luxury products.

    Reebonz Indonesia executive manager Anggono Wijaya says social media, digital marketing and collaborations with influencers and young designers were among the main reasons behind the ballooning sales.

    Senior marketing manager Bernard Widjaja Ng says the group of luxury consumers is evolving and expanding as luxury is no longer just for the select few. “With growing affluence and accessibility, more consumers can readily buy luxury goods.”

    He says consumers have also become younger, with 21-year-olds starting to buy luxury goods. “There is a shift in an economical class of buyers, as people from the B-level economy have started to buy luxury goods.”

    Accounting for 62 per cent of online transactions in Asia are bags, with Balenciaga, Fendi and Longchamp topping the brand list in Indonesia. The report also notes an 87 per cent rise in shoe sales and a 39 per cent increase in timepiece sales.

    It also notes a shift in buying trends, with a 30 per cent increase in pre-owned luxury goods sales.

    Topping the brand list in this category are bags and shoes by Chanel, Hermes, Louis Vuitton and Prada.

    Starting as a luxury product retailer in Singapore, Reebonz has expanded via eCommerce platforms with offices in Indonesia, Australia, Hong Kong, Malaysia, South Korea, Thailand and Taiwan.

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  • RSH launching Old Navy in Malaysia with KL store

    RSH launching Old Navy in Malaysia with KL store

    With distributor RSH, fashion label Old Navy will open its first store in Malaysia at the end of this month.

    RSH regional marketing and communications manager Roy Lan says the brand will launch a “robust” integrated campaign to raise awareness among consumers of the arrival of Old Navy in Malaysia.

    Its store will be in the 1 Utama Shopping Center in Kuala Lumpur.

    Launched in 1994, Old Navy offers fashion essentials for families. It became the first retailer in the US to reach $1 billion in annual sales in less than four years, and is part of the Gap portfolio of brands, which also includes Athleta, Banana Republic and Intermix.

    With an 800 sqm layout, the new store will offer apparel and accessories collections for men, women, children and babies.

    Its launch in Malaysia follows its entry into Indonesia this year.

    “In the next five years, if everything goes according to plan, we should have 10 stores in Indonesia and five stores in Malaysia,” says Lan.

    Malaysia is the seventh franchise market expansion for Old Navy. In launched its first franchised stores in the Philippines two years ago, and has since opened in four Middle East countries. Its move into Southeast Asia builds on the success Gap and Banana Republic have experienced since entering the market in 2007.

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  • Spike Jonze helps launch Kenzo World fragrance

    Spike Jonze helps launch Kenzo World fragrance

    Kenzo Parfums has unveiled Kenzo World fragrance, the first feminine scent conceived by Kenzo creative directors Carol Lim and Humberto Leon.

    Five years ago Lim and Leon, two young self-taught Americans, became creative directors of Kenzo, now owned by LVMH. They quickly connected with the core identity of the house founded by Kenzo Takada in 1970, energising it with fresh creativity, including now iconic motifs. Introduced for the 2013 fall-winter collection, the eye motif has become a symbol of the Kenzo universe.

    “We loved the interpretation of the eye really informing your world,” says Lim.

    Now this iconic eye symbol marks the new boldly feminine fragrance from the house, Kenzo World. Designed by Patrick Li, the bottle features black rubber, pink gold and opaline, recalling the mix-and-match of colors and materials that inspire the designers and their collections. The stylized eye is an invitation to experience Kenzo World, a world to be explored right from the name printed in Braille on top of the box.

    The creation is signed by perfumer Francis Kurkdjian, whose creative approach resonates with that of Lim and Leon, a bold mixing of materials and styles to explore new directions.

    Lim and Leon have created this fragrance for a Kenzo woman “who is free, strong and bold”, and whose boundless energy is translated in the advertising spot directed by Spike Jonze.

    Kenzo_Eye_Fragrance_party

    Mixing choreography and performance, the clip follows Margaret Qualley on an escapade set to a soundtrack with a catchy tempo, a far cry from the standard genre of perfume ads.

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  • Moynat Boutique opens in Seoul

    Moynat Boutique opens in Seoul

    Korea’s first Moynat Boutique has opened inside the Shilla Hotel in downtown Seoul.

    The French luxury bag and luggage brand, bought by LVMH in 2011,  has been expanding its international network in recent years, and now boats full-scale ‘maison’ stores – or flagships – in Paris, London and New York, and ‘galleries’ in Hong Kong, Beijing, Tokyo, Seoul and Taiwan.

    Moynat Korea

    The new store, located on the first floor of the Shilla Hotel, will feature men’s and women’s lines as well as two designs created exclusively for the Seoul store. Customers can use the brand’s signature personalisation services, including made-to-order designs and hand-painted motifs by Moynat’s artists.

    moynat korea

    The brand was founded in 1849 by Pauline Moynat and initially gained fame for its lightweight, waterproof trunks.

     

  • Pizza Hut parent eyes French Connection sale

    Pizza Hut parent eyes French Connection sale

    The parent of the Pizza Hut business in the UK appears to be an unlikely bidder in the French Connection sale.

    Private equity company Rutland Partners is reported by the Sunday Times to have been in talks to buy the troubled UK fashion brand since early this year.

    French Connection, a decade ago infamous for its branding FCUK, has struggled for the last several years as its designers failed to capture consumers imagination with its offer. The brand seems caught in a rapidly shrinking middle market between fast fashion brands and the European-led luxury sector, its pricing aligned with neither end of the spectrum.

    The company is thought to have been unofficially on the market for more than a year, although Rutland is thought to be offering as little as £40 million

    A source told the Sunday Times it could not justify paying more than 40p a share for the business, which extended its losses five-fold last year on sales down 9 per cent to £164.2 million.

    Besides Pizza Hut, Rutland also owns electronics chain Maplin and the Bernard Mathews turkey brand.

    French Connection dates back to 1992 when it was founded as a womenswear brand by Stephen Marks, a year after the cult film of the same name was released. Menswear was added in 1976 and Marks grew the business to the point where its float in 1984 made him Great Britain’s 15th richest man. By the late 1980s it was in trouble and he bought back control of the business in 1991, launching the controversial FCUK brand and advertising campaign. That drove it back into a new era of success before consumers grew tired of the joke and it reverted to French Connection in 2005. By 2014 the retailer had 131 stores in the UK and Europe and it wholesales stock and supplies franchises internationally.

    Ten years ago the company’s shares traded at £2.40 each, and Gatemore Capital Management, which holds 8 per cent, values the stock at £1.50.

    Robert Stockdill

  • Tourists taint Abercrombie & Fitch sales

    Tourists taint Abercrombie & Fitch sales

    After a short lived rally at the back end of its previous fiscal year, US apparel group Abercrombie & Fitch is now firmly back in negative territory with a weak set of sales figures at both the total and comparable level.

    It is particularly disappointing that sales growth has deteriorated since the prior quarter with much worse comparable numbers coming through for the US market.

    Once again, Abercrombie led the way with a decline of 7 per cent in same store terms; Hollister fared a little better but also slipped into negative territory with a comparable sales slide of 2  per cent. In the US both brands suffered from weaker traffic to malls and from lower tourist spend at flagship stores in key locations. This was offset, in part, by a more robust performance from the online channel which continues to show signs of life.

    Thanks to tighter inventory control, discounting was not particularly pronounced across the period which allowed A&F to produce a stronger margin outcome than might otherwise have been the case. Even so, higher product costs, relatively higher store and distribution expenses – which include the impact of lower margin eCommerce orders – and an asset impairment charge all helped push the company to an operating loss of US$10.8 million over the period. This is a marked deterioration on last year’s profit of $1.9 million.

    As disappointing as these numbers are, they are not entirely unexpected. The second quarter was expected to be fairly weak before a slight recovery of fortunes during the fall and winter seasons when stronger ranges should help drive more consumer interest. Since the previous update, however, the dollar has strengthened and this will take some of the edge of both sales growth and the profit line across the remainder of this year.

    As much as A&F is still in a period of correction, the company continues to move in the right direction. The decision to shutter 60 stores in the US over the course of this fiscal year reflects the changing dynamics of shopper behavior and will reduce A&F’s exposure to weaker malls and retail centres. The company’s emphasis on eCommerce will ensure that some of these sales are recouped.

    The company’s efforts around eCommerce are not just confined to the US. In Europe A&F’s new partnership with Zalando is encouraging, allowing it to bolster volumes and sales across Europe in a cost effective way. This gives the company and its brand extensive reach without the associated costs of opening and operating a vast number of stores.

    All that said, A&F still has much work before its brands are restored to full health. Its new ranges are better and much more appealing to core customers as well as a slightly older demographic. However, the brands still need a stronger sense of identity and focus in what remains a very crowded and competitive marketplace.

  • ALODD by Aldo Lipari Steps Out in Singapore

    ALODD by Aldo Lipari Steps Out in Singapore

    ALODD by Aldo Lipari is a new Singapore-based label to step out into the retail scene in Singapore.

    The footwear brand is founded by Aldo Lipari, who brings his wealth of experience as the former  CEO of Bally Southeast Asia / Oceania, drawing on his know-how on the market and what consumers want, in setting up his own venture.

    A resident of Singapore for the past six years, Lipari first relocated to the city-state to run Bally’s operations in the region, serving as the Swiss luxury brand’s CEO of Southeast Asia and Oceania from 2009 to 2014

    I’m very much at home in the Asia Pacific / Southeast Asia region and have a strong understanding of what the customer here wants, what the climate and lifestyle require. But I’m also Italian, with an immense appreciation for quality and craftsmanship,” explains Aldo.

    The flagship store for ALODD by Aldo Lipari opens in the newly-opened annex of The Centrepoint on Orchard Road, and sits opposite the popular Ministry of Food and soon-to-be opened, Din Tai Fung.

    Our beautifully designed shoes are handmade in Italy to the absolute highest standards,”

    “By eliminating many of the unnecessary overheads that major brands are subject to, we’re able to deliver a product that presents far greater value than what you’d find on the shelves at most ‘luxury’ boutiques.”

    ALODD’s footwear is exquisitely crafted by Italian artisans, utilising time honoured, traditional shoemaking techniques.

    The ALODD range is priced from $397 to $496, and staples for the working man include classic loafers, lace-ups and slip-ons, to a Derby, Oxford and Double Monkstrap.

    For the weekend, driver moccasins, suede loafer and the woven loafer make excellent choices.

    Lastly the label’s unique Comfort Line which is a hybrid of sneaker meets Italian footwear, features the California construction.

    Although its name suggests American origins, the ‘California’ technique of shoe construction actually originated in Italy.

    As is the case with all of ALODD’s footwear, Comfort Line shoemaking is carried out entirely in Italy, by skilled Italian craftsmen.

    ALODD by Aldo Lipari The Centrepoint
    #02-50 The Centrepoint, 176 Orchard Road
    Singapore  238843

    ALODD by Aldo Lipari Takashimaya
    391 Orchard Road, Takashimaya Shopping Center Level 3
    Singapore 2238873

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  • Menswear milestone: Hugo Boss opens 200th airport store

    Menswear milestone: Hugo Boss opens 200th airport store

    Luxury menswear specialist Hugo Boss opened its 200th airport store earlier this year at Sydney Airport, as the brand maintains its strong focus on growth in travel retail.

    The store, which opened in April, measures 187sq m and is located at Sydney Airport Terminal 1. It offers Boss menswear including ready-to-wear, shoes, accessories as well as sportswear lines such as Boss Green.

    The opening takes the brand’s total number of airport stores in Asia Pacific to 47.

    Hugo Boss entered travel retail in the 1990s and has four lines: Boss, Boss Green, Boss Orange and Hugo. The company has a dedicated global travel retail team, with offices in Zürich, New York and Hong Kong.

    The company said growth in the channel over the years has been stable apart from 2001/2002 and 2008/2009 when the travel retail and fashion industries were shaken by global events such as 9/11 and the financial crisis.

    Hugo Boss Travel Retail Director Jesper Gustafsson said Hugo Boss had proven a success in travel retail because it offers all three product pillars in men’s fashion: formalwear, sportswear, shoes and accessories. “The share among the three pillars is equal today, with shoes and accessories the fastest growing product segment for the past two to three years.”

    Gustafsson continued: “Last year’s exceptional growth of fashion and accessories in the travel retail industry was mainly driven by womenswear and by the accessories category in particular. For Hugo Boss, this has been a blessing in disguise. On the one hand, it has given us tough times as some airport authorities have been chasing the accessories segment for women blindly, sometimes deciding to dedicate 100% of the available stores in their airports to this product category.

    Hugo2_32 - Copy

    Hugo Boss Travel Retail Director Jesper Gustafsson says there is limited competition in men’s fashion in travel retail

    “On the other hand, it has given us little competition in our area of expertise, namely fashion for the male customer at the airports. Our strategy has always been to be the number one menswear brand in travel retail, a vision we have kept and fulfilled for several years now.”

    The importance of travel retail to Hugo Boss’ business is highlighted in the brand’s investments in new stores and renovations, he said. “On average we finalise between 40 to 50 store projects per year, with a strong distribution network as a result,” noted Gustafsson.

    “We develop both through franchise partners and directly operated stores, which enables us to act fast and balance our distribution in a way that we can learn from direct contact with the traveller. It is imperative to learn how the needs of the travelling customer develop and how we can adapt as a brand to become better, and more responsive in the way we develop our business.”

    Opening Photo

    According to Gustafsson, fashion is not considered a priority by many male travellers. “Fashion, especially for men, often comes after the core categories, food & beverage and sometimes also behind technology. This means that a clear, powerful message is needed in your offer as well as good customer service to enable the purchase to happen within the restricted time limit for the customer.

    “Another important factor is omnichannel. If we can start the buying process before our customer leaves his home, we have a head-start and our airport conversion rates will be affected positively.

    “Like many other fashion companies out there, Hugo Boss is investing heavily in this area and in due time several functions such as click & collect for example will be available at our airport stores.”

    So, where does Gustafsson see Hugo Boss’ travel retail business in five years’ time? “Having 200 airport stores is certainly a milestone, but the road ahead is filled with more opportunities, which does not necessarily have to be more stores. It can also mean new ways of connecting to the customer through an omnichannel approach, or, for example, to offer a deeper customer service with tailoring at the airport and free home delivery of an altered suit.”

    Gustafsson continued: “Airports will develop more and more towards downtown shopping centres, where customer experience takes precedence rather than the spur-of-the-moment or last-minute approach used today by airport authorities when they develop their retail areas.

    “I also think that we will see the fashion & accessories category continue to outpace the traditional airport categories in growth, leading to a welcome shift in focus from how the main duty free stores should develop separately from the rest of the stores and cafes/restaurants, to how the entire airport shopping area should develop to give the customer a better experience.”

    “A brand like Hugo Boss can make gains as there’s still a mismatch between demand and supply for men’s and women’s fashion at airports today if you compare it to downtown,” concluded Gustafsson.

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  • Asia leads Tiffany sales decline

    Asia leads Tiffany sales decline

    Asia has led a decline in global sales for US jeweller Tiffany & Co in both the first half year and the second quarter periods to July 31.

    Same-store Tiffany sales plunged 13 per cent in the six months in Asia-Pacific – excluding Japan where they rose 10 per cent, but fell on a constant currency basis.

    Sales growth in China and Korea was offset by a continuation of significant declines in Hong Kong and more moderate declines in most other markets, the company reported.

    Same-store North America sales declined 9 per cent in the six months, largely due to declining spending by Chinese tourists in the US.

    “The global environment continues to reflect well known challenges that we believe have had broad effects on spending by local customers, as well as foreign tourists, especially from China,” said CEO Frederic Cumenal.

    “We are managing expenses efficiently, but also maintaining our marketing spending as a percentage of sales and continuing to invest in key strategic initiatives and opportunities to further strengthen Tiffany’s competitive position among global luxury brands.”

    In the Asia-Pacific region, total sales of US$230 million in the second quarter and US$469 million in the first half were down 6 per cent and 7 per cent, respectively, and comparable store sales declined 12 per cent and 13 per cent. On a constant-exchange-rate basis, total sales and comparable store sales declined 3 per cent and 9 per cent in the second quarter and 4 per cent and 11 per cent in the first half.

    During the second quarter, worldwide net sales declined 6 per cent to $932 million and comparable store sales declined 8 per cent. Net earnings rose 1 per cent to $106 million, in the prior year. Net earnings declined 5 per cent from the prior-year period’s $111 million, which excludes a specific charge in that period.

    In the first half, worldwide net sales of $1.8 billion were down 7 per cent and comparable store sales declined 9 per cent. On a constant-exchange-rate basis, worldwide net sales and comparable store sales declined 6 per cent and 9 per cent, respectively.

    Net earnings for the half year were $193 million.

    Gross margin increased to 61.9 per cent in the second quarter and 61.6 per cent in the first half, due to lower product input costs, changes in product sales mix and price increases taken in the past year.

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  • Korean wave exports boom

    Korean wave exports boom

    Outbound shipments of Korean food, beauty, fashion and personal care products soared in the first half of the year on the back of the growing popularity of the Korean Wave, or hallyu.

    Official data released today by the Korea International Trade Association (KITA), shows exports of such goods amounted to US$6.79 billion in the January-June period, up 15.2 per cent from a year earlier.

    Industry watchers said the growth is attributable to the cultural wave of “hallyu” in China and other Asian countries, which refers to the boom of South Korea-made entertainment goods, including pop music, movies and TV dramas. The popularity of hallyu helped turn its fans into consumers of South Korean products.

    The growth was driven by cosmetics-related goods with their exports rising 38.5 per cent to reach $1.81 billion during the first half of the year.

    Exports of foods also rose 3.5 per cent year-on-year to reach $2.43 billion, the data showed.

    The association said South Korea’s diversified product portfolio helped meet demand from customers in overseas markets.

    Last year, exports of such products amounted to $12.21 billion won, the data showed.

    Earlier data also showed that exports of South Korea-made cosmetics more than tripled over the past five years.

    Outbound shipments of makeup products reached $2.45 billion in 2015, surging 53.1 per cent from $1.56 billion a year earlier, according to the data by Korea Customs Service (KCS).

    The 2015 figure soared more than threefold from $698 million in 2011, with an annual average growth of 36.9 per cent over the 2011-2015 period.

    The total volume of cosmetics exports stood at 90,491 tons in 2015, compared to 31,606 tons tallied in 2011.

    China is the biggest buyer of South Korean beauty products, importing $999.5 million last year, or 40.6 per cent of the country’s entire cosmetics exports.

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  • Loss deepens for FJ Benjamin Holdings

    Loss deepens for FJ Benjamin Holdings

    Restructuring has taken its toll on FJ Benjamin Holdings’s bottom line.

    The fashion and lifestyle brand management company has deepened its full-year net loss to S$23 million (US$16.9 million) for its latest financial year, compared to S$17 million the previous year.

    Group turnover subsided 14 per cent to S$253.6 million. Excluding the translation effects of foreign currency, the fall was 10 per cent.

    Turnover from the fashion business declined 9 per cent to S$212.5 million, while timepieces fell 13 per cent to S$51.6 million, after excluding currency translation loss.

    FJ Benjamin attributes the turnover decline to the closing of non-performing stores, discontinued businesses and the closure of its north Asian business, plus a S$10.4 million loss in converting Malaysian ringgit to Singapore dollars. These factors more than offset a slight increase in sales from franchise brands.

    Gross profit margin was 39 per cent against 41 per cent in the previous year because of increased promotional expenses.

    The group operating loss, excluding a one-time gain of S$19.6 million from the sale of mandatory convertible bonds and the sale of properties last year, was 32 per cent lower year on year at S$19.9 million.

    FJ Benjamin says it expects the trading environment to remain challenging amid uncertain economic slowdown in its key markets.

    “The restructuring that started in 2013 has been substantially completed, and associated losses are unlikely to recur,” says the group.

  • Prada Asia heads online as sales slip

    Prada Asia heads online as sales slip

    The Italian-headquartered, Hong Kong-listed luxury brand says its Asia Pacific sales slumped  18 per cent on a constant currency basis in the first half of this year.

    “The negative economic backdrop continued to impact performance in both Hong Kong and Macau, but signs of improvement have been visible since July across Greater China,” the company noted in its results.

    And after a period of consistent growth since 2010, sales in Japan fell 9 per cent, mainly due to lower tourist flows from China caused by a less favourable exchange rate.

    CEO Patrizio Bertelli says the company will now make China, Hong Kong and Singapore its priorities in roll out its new eCommerce platform, which is expected to be global within to years.

    “At the same time there will be a constant enhancement of the online shopping experience,” he said. “Our eCommerce offer will also leverage new partnerships with international leaders in the sector.”

    Globally, Prada achieved net revenues of €1.6 billion, down 13 per cent on a constant currency basis. The decline was largely in the retail channel while Prada’s wholesale business remained stable thanks to an initial positive contribution from recent partnerships with international e-tailers and its licensing division, where good progress from royalties driven by the success of the new fragrances and eyewear.

    Net profit margin was down from 24 per cent of revenues in the first half of last year to 21 per cent. Net income amounted to €142 million, representing 9 per cent of consolidated revenues (10 per cent in 2015).

    Bertelli is upbeat about the remainder of 2016.

    “With the implementation of the first phase of rationalisation of various management and operating processes and with the launch of a series of new initiatives that will allow the group to respond quickly to the requirements of a rapidly evolving market, I see 2016 as a turning point.”

    He said the company’s retail network is subject to rigorous review including closure of non- strategic locations and selective openings in high potential markets.

    “Part of this process will also include the launch of new concepts such as the recent restyling of the Prada stores at Plaza 66 in Shanghai and GUM in Moscow, redesigned to offer a new and exclusive shopping experience for increasingly demanding clients.”

  • Differentiation can make or break Singapore brands as competition heats up

    Differentiation can make or break Singapore brands as competition heats up

    Consumers are hungry for novelty, innovation.

    Tight competition online and a tough operating environment have pushed many offline retailers—especially in the footwear and apparel sub-sectors—to downsize or flee Singapore.

    However, RHB noted in a report that brands that are able to spin unique selling point will weather the sector headwinds well, as consumers continue to be attracted to novelty and differentiated experience.

    “H&M, for instance, has numerous sub-collections each year to refresh its inventories. It also rolls out special collections each year, which are tie-ups with famous brands’ designers or style icons… Uniqlo, on the other hand, is known for its product innovation including HeatTech and AIRism technologies catered specially for cold and warm weather, respectively,” RHB stated.

    Meanwhile, BreadTalk comes out on top in terms of product innovation and willingness to experiment.

    “BreadTalk launched a new bakery concept every four years to maintain a fresh brand image. It also rolled out 50 new products along with its latest concept launch,” RHB noted.

    “Furthermore, the group is also up to date in using technology to engage customers. It is planning to build a new integrated system that allows the public to view its kitchen baking processes on external screens. The new system will also allow consumers to get alerts when new buns are up on the shelves,” it added.

  • Lotte forecasts $5bn for 2016 after first-half surge

    Lotte forecasts $5bn for 2016 after first-half surge

    South Korean duty free and travel retailer, Lotte Duty Free Group, is targeting a +20% increase in total duty free revenue to reach just over $5bn in 2016 after first half growth of +25%. Driving the big increase have been high-spending Chinese visitors shopping in its stores.

    First half sales reached almost $3bn, a senior Lotte Duty Free source said on condition of anonymity. The sales boost comes at a time when the company was preparing to close its Lotte World Tower store in June after failing to renew the shop’s licence.

    “Chinese tourist numbers are very strong (and) we are forecasting a +20% increase in total revenue for 2016. Sales have increased a lot (so far) this year because in 2015 we had the MERS epidemic problem,” the source said. “Last year, our total revenue in South Korea was $4.2bn.”

    Lotte-World-Tower-hero-P&C

    Chinese travellers continue to boost sales.

    Sales in the second half of 2016 also got off to a good start with July revenue climbing +45% as the summer peak season got underway, the source noted.

    To cope with the closure of the Lotte World Tower store the company has expanded its Sogong downtown flagship unit in central Seoul. The shop has been expanded to occupy four floors in the Lotte Sogong department store building – adding floor 12 to floors nine to 11.

    The duty free shop took over the 12th floor in February which has been converted to the new perfume and cosmetics space and opening in June. It replaces the food court that was previously there.

    BEAUTY GETS ITS OWN FLOOR

    Moving beauty to the 12th floor from the 9th floor has increased the total duty free beauty area by around +35% to 3,500 sq m. In addition, Lotte will use about one third of its 11th floor retail area to display mid-priced South Korean cosmetics brands which are also popular with Chinese visitors.

    Space for the South Korean cosmetics brands zone on the 11th floor is being created by moving some fashion brands from this level to the ninth floor area where perfume and cosmetics were located previously. The ninth floor area is being developed as an open display fashion floor and Lotte plans to bring in a number of new South Korean and international fashion brands as well for the first time.

    The group has taken over the Seoul Gimpo Airport beauty and general merchandise licence, previously operated by Shilla Duty Free, which was recently retendered by Korea Airports Corporation (KAC).Meanwhile, responding quickly to the loss of its Lotte World Tower store licence, Lotte has recently acquired two new airport duty free licenses, emphasising the company’s intention to retain its leading position in  Korea’s DF&TR market.

    SME operator City Plus was awarded the Gimpo liquor, tobacco and general merchandise licence, that was previously operated by Lotte, after KAC reserved the concession for SME bidders only.

    Elsewhere, Lotte Duty Free has also taken over the Gimhae Airport perfume and cosmetics licence in Busan, after Shinsegae Duty Free decided to give up after losing money and it was retendered.

    FIGHTING ON FOR LOTTE WORLD

    Meanwhile, Lotte is aiming to reopen its Lotte World Tower store and has set its sights on winning one of four new duty free licenses for downtown shops in Seoul that Korea Customs Service is due to tender towards the end of 2016.

    “The 7th floor is being used for the Lotte Internet duty free centre and the customer lounge. As the government recently issued new duty free licenses, we will do our best to acquire a licence to repay the love our customers have shown to us. Thank you.”Following the World Tower closure: Lotte posted the following announcement on its website: “We express our deep thanks to our customers for shopping at Lotte World Tower. Due to the expiry of our duty free shop licence, Lotte World Tower store was closed on 26 June, 2016.

    Of the four new downtown duty free shop licenses that KCS will award, three are for large conglomerates and one for SME operators. In addition to Lotte, Shilla Duty Free and Shinsegae Duty Free may make bids even though both companies have already opened new downtown stores in Seoul this year.

    Newcomer Hyundae Department Store is another likely bidder, as is WalkerHill Duty Free which had to close its newly-rebuilt downtown store after losing its licence. It is keen to re-open its now empty shop.

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