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Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Muji US to test suburbs

    Muji US to test suburbs

    Japanese lifestyle brand Muji US will take its message of minimalism to the suburbs when it opens in New Jersey’s largest mall, Westfield Garden State Plaza in Paramus, next month.

    Its 8600 sqft (798 sqm) store, on the lower level of the mall, will be the first Muji store in the state. Muji has five stores in Manhattan, and some of its high-design housewares are sold at the Museum of Modern Art.

    Muji has 400 stores in Japan and more than 300 internationally, including 11 in the US. Muji’s first store outside of Japan opened in London in 1991, with its first US store opening in 2007.

    Founded in 1980, its original name, Mujirushi Ryohin, means “no brand, quality goods”. By “no brand,” Muji means no logos on its products.

    The company’s website offers a different view of marketing from that of the typical American retailer. “We do not make objects to entice responses of strong affinity like ‘This is what I really want’ or ‘I must have this,’” it says. Rather, it strives to trigger the response “This will do”, which it says expresses “conciliatory reasoning”.

    Muji USA president Asako Shimazaki says the vibrant setting of Garden State Plaza is a perfect location for the company to reach the New Jersey market and test its first store in a more suburban community.

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  • French sports equipment store Decathlon making big foray in Malaysia

    French sports equipment store Decathlon making big foray in Malaysia

    French sports equipment chain store, Decathlon, is embarking on an aggressive expansion in Malaysia by targeting to open up to 60 stores within the next decade. Decathlon Malaysia chief executive officer Tom Meng said the expansion was in line with the company’s global strategy to triple its stores worldwide to 3,000 in the next 10 years from 1,000 currently.

    “For the first three years in Malaysia, we will open 10 stores with at least five in the Klang Valley,” he told Bernama at the launch of the company’s maiden Malaysian store in Kuala Lumpur recently. He, however, declined to reveal the investment commitment for the expansion.

    Meng said the company would also expand to other locations nationwide with Penang and Johor among the targeted destinations. He said the company’s strategy in the country was to open large stand-alone stores with retail areas of up to 6,000 sq m and offering only in-house brands. “Currently, we have over 20 such in-house brands,” he added.

    On its first store, Meng said the outlet, classified as a “retailer flagship store”, covered an area of over 2,500 sq m and offers more than 95,000 apparel, equipment and footwear products at competitive prices.

    Established in 1976, Decathlon currently has a presence in over 30 countries and has a staff of 70,000 globally. Malaysia is the third country in Asean to house a Decathlon store after Singapore and Thailand.

  • Korean cosmetics makers fear losses from THAAD deployment

    Korean cosmetics makers fear losses from THAAD deployment

    South Korean retailers and cosmetics companies are closely watching China’s moves after Korea and the US decided to deploy an advance missile defense system in the country on July 8.

    Neighboring China lodged a swift protest against the decision announced in the morning which is expected to further heighten geopolitical risks.

    Local cosmetics makers and duty-free shops are on alert as they worry about losing Chinese market and consumers who account for a growing portion of their revenues.

    Customers shop for cosmetics at a local duty-free shop.

    On the day, cosmetics stocks like LG Household & Health Care and AmorePacific plunged more than 4 percent.

    “The THAAD issue was a huge blow to Cosmetic stocks earlier this year and it happened again,” an official at a cosmetics company said.

    South Korea’s cosmetics exports to China doubled on-year to US$1.08 billion in 2015, which accounts for nearly 40 percent of global sales, according to the Korea International Trade Association. South Korea is the second-largest cosmetics exporter to China following France.

    “There hasn’t been an immediate impact so far as China hasn’t took any trade-related actions but we still have to keep an eye on the issue,” she said.

    If ties between the two countries weakens, China could tighten regulations on safety and tariff issues, experts said.

    Retail companies, which started to see a rebound in the number of Chinese tourists to Korea after a sharp drop due to the Middle East respiratory syndrome outbreak hit the country last year, are in panic mode.

    “We are worried over the possible drop in the number of tourists coming here if political conflicts drag on for long,” said an official at a duty-free store in Seoul.

     

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  • Uniqlo Canada stores about to launch

    Uniqlo Canada stores about to launch

    Japanese lifestyle retailer Uniqlo Canada is close to opening its first two stores, in Toronto.

    Uniqlo Canada COO Yasuhiro Hayashi says the autumn collection to feature at the stores has special technology to provide warmth in Canada’s icy winter. The brand’s Heattech innerwear features moisture-wicking fabric that retains heat, and also has anti-odour properties.

    Women’s and men’s collections range from casual to dressy, including a variety of cashmere sweaters as well as lightweight down jackets and vests.

    Uniqlo’s first Canadian store will open in late September or early October at CF Toronto Eaton Centre. Between fashion retailers Nordstrom (opening on September 16) and H&M, which has had a major expansion, the Uniqlo store will cover about 28,000 sqft (2600 sqm) over two levels.

    Uniqlo’s second Canadian store will open at Yorkdale Shopping Centre in October, in a new $331 million 300,000 sqft wing anchored by Nordstrom. Uniqlo will occupy about 24,000 sqft over two levels and be a neighbour with fellow Japanese lifestyle retailer Muji.

    Hayashi says Uniqlo’s Canadian store expansion will be gradual, with the company seeking to create brand recognition before moving into new markets.

    Uniqlo’s Canadian broker, Jeff Berkowitz of Aurora Realty Consultants, says Toronto was picked as the brand’s introductory market, and he is now looking real-estate opportunities in western Canada.

    Retail consultancy HRD Advisory president Farla Efros says she thinks Uniqlo will be a big success in Canada as it fills a void in the retail landscape between upscale boutiques and fast-fashion.

    Meanwhile in Japan, Uniqlo’s same-store sales last month increased by 4.5 per cent year-on-year while own-store sales grew 4.7 per cent. Total sales, including online, rose 6 per cent. The company attributes the increases to higher temperatures this year.

  • Fosun International acquiring French brand IRO

    Fosun International acquiring French brand IRO

    Chinese fashion retailer Fosun International will reportedly acquire French apparel brand IRO.

    IRO’s founders, brothers Laurent and Arik Bitton, will retain a 40 per cent stake, while Fosun will acquire the 25 per cent shareholding of the Marciano family, founder of the Guess Group, along with the remaining shares, making it the major shareholder.

    The deal, worth about €130 million (US$143.533 million), has been confirmed by a Fosun spokesperson quoted in the Chinese media.

    IRO was founded in Paris in 2004, with a men’s clothing series being added in 2011. Its followers include supermodels and fashion bloggers like Kate Moss, Rosie Huntington, Gigi Hadid and Aimee Song.

    With annual sales of about €60 million, IRO has stores in Paris, New York, London and Rome – all up, seven outlets in France and 25 internationally, including four in the US. It also has more than 40 counters in high-end department stores.

    Fosun has diverse interests covering fashion and retailing, and also owns the French resort group Club Med. The company has invested in many overseas consumer brands, including Greek fashion brand group Folli Follie, American high-end women’s clothing brand St John, Italian high-end custom men’s clothing Caruso, and fashion lifestyle brand Tom Tailor.

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  • LF Beauty to exploit Asian beauty boom

    LF Beauty to exploit Asian beauty boom

    Li & Fung Group subsidiary LF Beauty is seeking to cash in on soaring demand for beauty products in Mainland China and wider Asia.

    China’s skincare and cosmetics market is projected by the Hong Kong Trade Development Council to grow by an average annual rate of  of 12.8 per cent from this year through 2019 – considerably faster than the expected global rate of 6 per cent.

    “Asian beauty is now setting the pace for the world. China, South Korea, Japan as well as the entire Southeast Asian market, are very important for us. [That] represents about 4.5 billion in population,” said Gerard Raymond, president of LF Beauty, in an article published by China Daily.

    A large population base dominated by younger demographic distinguishes the Asian market from more mature western markets, he said.

    “The younger generation consumer knowledge and wealth is growing very fast. And they are very willing to try new and innovative things.”

    LF Beauty is partners with suppliers and retailers of product solutions including fragrances, skincare, color cosmetics, and in a one-stop-shop offer provides retailers with logistics support, merchandising systems and point-of-sale solutions.

    Raymond said in the China Daily report that “there never have been more opportunities for brands to stand out and keep pace with their consumers” than in the Asia region

    “It’s never been more challenging. In this competitive environment, we work to help many of the world’s best-loved brands to innovate, thrive and become market leaders,” he said.

    “We have seen that Chinese women now are very interested in beauty products from South Korea,” he said. “In this respect, we have already established a joint venture in South Korea, which allows us to transfer their knowledge to Chinese market directly and serve the demands of local consumers.”

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  • Adidas Group India plans shopping app

    Adidas Group India plans shopping app

    Sportshoe brand Adidas Group India is planning to launch a shopping app by December, primarily to drive customer engagement through content and loyalty programs, as well as boost online sales.

    It is a significant move as it indicates increasing fragmentation in online fashion shopping, as most brands do not have independent shopping apps, reports Live Mint.

    With its app, Adidas is aiming to strengthen its online presence as brands and offline retailers adopt omnichannel strategies to offer customers access to products across physical stores via their mobile phones and websites.

    “Our engagement with consumers does not end in incremental sales,” says Adidas Group India’s senior eCommerce director Abhishek Lal. “Shopping is just a small fraction. We are planning an app and rewards program to increase engagement with the brand.”

    Separate apps will be rolled out for Adidas and its subsidiary Reebok India.

    Adidas is currently available on online stores such as Amazon India, Flipkart and Myntra, and online channels contribute 10 to 15 per cent of the company’s overall sales, says Lal.

    Other brands are already building online stores to reduce their dependence on the likes of Amazon India and Myntra. Leading the way is Madura Garments with two online stores, Abof and Trendin. Its brands include Allen Solly, Louis Philippe and Peter England.

    By launching an app, Adidas is also trying to tap into social commerce by offering content and creating communities of fashion followers.

    “Social commerce is complementary to pure play eCommerce, and also the way forward for us,” says Lal. “There is no history of a single-brand app yet, so it is hard to assess what the outcome will be.”

    Adidas has also expanded its omnichannel presence since its launch early last year. Adidas plans to bring about 400 stores under the omni-channel loop by December. Those already involved in the strategy have had their revenue grow about 3 to 5 per cent.

    “There has been some impact on revenue because of omni-channel,” says Lal. “A lot of sales were lost because sizes were not available in stores. There was also a lot of cross-selling. We have a brand called Neo which is available only online, so a lot of people walked into the stores and bought Neo on the tab. That is an upsell opportunity.”

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  • Valentino Omotesando flagship opens

    Valentino Omotesando flagship opens

    Valentino Omotesando, the Italian fashion label’s first flagship store for Japan, has opened in Tokyo.

    Valentino Omotesando flagship 2

    It covers 467 sqm on two floors at the Omotesando Hills Mall in Aoyama, and its interior design follows the new codes formulated by the brand´s creative directors, David Architects of London, and Maria Grazia Chiuri and Pierrepaolo Piccioli.

    Valentino Omotesando flagship 3

    Marble columns connect the two levels, while the facade has a sculptured terrazzo facade of pillars and glass walls.

    Valentino Omotesando flagship 7

    Valentino Omotesando flagship 4

    A feature of the opening is a special window installation featuring photos and videos by artist Mariporu, including personal material and introducing his Maripol, Little Red Riding Hood.

    Valentino Omotesando flagship 8

    Valentino Omotesando flagship 5

    Valentino Omotesando flagship 6

    Proceeds from the sales of a limited-edition canvas tote bag decorated with studs, priced at 15,000 yen (US$148), will be donated by Maison Valentino to help the victims of Kumamoto earthquake, three months ago.

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  • DFS Group Cambodia gala opening

    DFS Group Cambodia gala opening

    Luxury travel retailer DFS Group Cambodia has marked the opening of its first store, T Galleria by DFS, Angkor, with a gala event for more than 300 guests.

    DFS T-Galleria Angkor Cambodia

    In the resort town and provincial capital of Siem Reap, near the ancient temple of Angkor Wat, T Galleria by DFS, Angkor is the largest duty-free luxury department store in Cambodia. It offers travelers an integrated retail, hospitality and leisure experience with 170 brands across 86,000 sqft (7989 sqm).

    The opening celebration began with a ribbon-cutting ceremony, after which traditional Cambodian Apsara hostesses led guests through the two-storey store for traditional cultural performances and demonstrations by Cambodian craftsmen.

    DFS T-Galleria Angkor Cambodia 3

    From DFS Group were chairman/CEO Philippe Schaus and co-founder Robert Miller, while special guests included Cambodia’s Senior Minister of Economy and Finance Aun Pornmoniroth and Minister of Tourism Thong Khon.

    DFS Cambodia

    The store features a curated collection of Cambodian artisanal products designed and produced by more than 30 Cambodian artist workshops. At the event, Angkor Artwork, a Siem Reap design studio, demonstrated the art of lacquer work, while Golden Silk, one of the last fully integrated silk producers in the world, wove silk spun from Cambodian silk worms.

    DFS T-Galleria Angkor Cambodia 2

    Traditional Khmer motifs and carvings feature throughout the store, including a nearly 20m art installation suspended above the vaulted atrium.

    DFS T-Galleria Angkor Cambodia 1

    T Galleria by DFS Angkor also ranges more than 130 international brands including watches and jewellery from Bulgari, Cartier and Tiffany & Co and fashion from Bottega Veneta, Burberry, Fendi, Gucci and Saint Laurent. There are also more than 30 beauty and fragrance brands such as Cle de Peau Beaute, Dior, Estee Lauder and Giorgio Armani.

    DFS T-Galleria Angkor Cambodia 5

    The gala event also marked the official opening of the onsite restaurant, the first Crystal Jade outlet in Cambodia, serving traditional Chinese cuisine in a setting overlooking the gardens and reflecting pools outside.

    DFS T-Galleria Angkor Cambodia 6

    DFS T-Galleria Angkor Cambodia 8

    The event also provided a platform to officially announce the company’s sponsorship of several non-profit organisations focussed on helping underserved populations in Cambodia. Schaus presented a donation to Kuma Cambodia, which aims to reduce poverty through providing education, healthcare and nutrition to vulnerable youngsters, English and computer courses for teenagers, and workshops and guidance for parents and guardians.

  • 7 for All Mankind sold by VF Corporation

    7 for All Mankind sold by VF Corporation

    Hip denim lifestyle brand 7 for All Mankind has been sold along with two sister brands.

    VF Corporation says it has sold its Contemporary Brands businesses to Tel Aviv-based Delta Galil Industries.

    The other brands are Splendid and Ella Moss.

    VF chairman and CEO Eric Wiseman said the brands included in this transaction are leaders in their sectors, and have talented, passionate people who are motivated by serving the marketplace with distinctive apparel design and exceptional service.

    “Earlier this year we said that we are taking a focused and proactive look at the composition of our business portfolio to ensure that we are well positioned to maximise VF’s growth and return to our shareholders. This announcement illustrates that our work as active portfolio managers is progressing.”

    The transaction, which is expected to close in the third quarter of this year, is subject to various regulatory approvals and other customary closing conditions that must be accomplished in order for a closing to occur. The selling price is US$120 million, subject to various working capital adjustments.

    VF Corporation owns a diversified portfolio of brands around the globe, including The North Face, Vans, Timberland, Wrangler, Lee and Nautica.

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  • Changi Airport bookstore concessions up for grabs

    Changi Airport bookstore concessions up for grabs

    Ten Changi Airport bookstore concessions are up for tender across four terminals.

    Changi Airport Group (CAG) has issued documentation seeking bids to operate books/magazine/stationery concessions spread across terminals 1 to 4 at Singapore’s airport.

    Three store premises are being made available for each of the T1 (departure/transit lounge East and West, and departure/check-in-hall East), T2  (departure/transit lounge North and South, and departure/check-in-hall South) and T3 (departure/transit lounge North and South, and departure/check-in-hall North). One T4 store will be made available in departure/transit lounge North.

    CAG says the concession requires that companies have “a good track record” in the business of retailing books, magazines, newspapers, postcards, pens and stationery items.

    The contract is for three years, with a two-year option to extend at the discretion of CAG.

    Meanwhile, concept stores Avenue Kids and Pure Gold Jewellers have launched in T2 in the public areas. It is Avenue Kids’ second full-fledged airport store following the opening of its first outlet in the T2 transit area last month.

  • L’Oreal Launches New Shampoo Brand In China

    L’Oreal Launches New Shampoo Brand In China

    The world’s leading cosmetics group L’Oreal launched a new shampoo brand in the Chinese market called Ultra Doux, which is now available in Wal-Mart stores across the country.

    Targeting the Chinese market, Ultra Doux offers a total of 43 products within five series, with a price range from CNY20 to CNY80. Its positioning eyes the medium-end market. In regards to marketing appeal, Ultra Doux features natural and organic characteristics.

    Ultra Doux is a brand under Garnier and its products are sold in markets like France, U.K., Russia, and Germany. Garnier was acquired by L’Oreal in 1985.

    L’Oreal’s market share expectation for Ultra Doux is 2.8% after 12-month operation in China. This is a little higher than the market share of L’Oreal Paris in 2014, which was 2.5%.

    According to information from L’Oreal, the Ultra Doux products will be sold in supermarkets, cosmetics specialty stores, and e-commerce platforms in China.

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  • New Fashion Gallery set to open in Changi T2

    New Fashion Gallery set to open in Changi T2

    Lagardère Travel Retail Asia Pacific COO Emmanuel de Place has confirmed that the travel retailer is to introduce ‘an exciting new version’ of its successful Fashion Gallery retail concept in Singapore Changi Airport Terminal 2 this month, as it also eyes the upcoming MTR duty free contract in Hong Kong.

    He says the Changi Airport Fashion Gallery initiative – still to be unveiled – is just one of many ongoing retail developments across several Asia locations this year, as LTR continues to update its growing fashion offer in the region, alongside its duty free, travel essentials and foodservice businesses.

    In an interview, Emmanuel de Place said he is convinced that Asia will continue to progress over the next five years: “The market will definitely continue to grow thanks to the passenger growth and all of these emerging countries in Asia gaining maturity and building more and more passengers,” he said.

    “So we definitely want to take a share of that at Lagardère Travel Retail, as we have over the past few years.”

    GROWTH POTENTIAL IS THERE

    Whether Asia will grow in proportion with the rest of the company’s business remains to be seen, but de Place certainly believes it is possible: “It may well, because certainly Asian countries are growing faster than any other region and especially when we look at China.

    “The potential of travel retail growth there is definitely enormous, even though there have been some questions in the last few years about that high-end luxury segment of this travel retail market.

    “But we still believe there will be some growth and definitely with our development plans across the three business lines as you know, with duty free and luxury at one end and travel essentials and foodservice.”

    web Lagardère Travel Retail's fashion stores at Shenzhen Bao'an International Airport.

    Lagardère Travel Retail’s fashion stores at Shenzhen Bao’an International Airport in China.

    MTR IS ALSO OF INTEREST

    Meanwhile, turning to Hong Kong, de Place also confirmed that LTR remains very interested in the Mass Transit Railway (MTR) Express train concession at the West Kowloon Terminus, which will ultimately connect Hong Kong with the Mainland when it is finally completed.

    He said: “When we look at the big project at the station that they are bidding in Hong Kong then definitely that would be a very nice combination of foodservice, gifts, souvenirs and a lot of specialty shops and a duty free offer. So definitely we believe that we can propose something interesting.”

    A comprehensive interview with Emmanuel de Place appears in the July print edition of The Travel Retail Business, where he talks in depth about the company’s duty free and travel retail business across the Asia Pacific region.

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  • Popularity of Korean Jewelry Soars

    Popularity of Korean Jewelry Soars

    K-pop, K-drama, K-beauty, K-fashion…the list goes on. But the latest K-trend that is showing significant growth is ‘K-jewelry’. 

    According to Lotte Duty Free on July 3, Q2 sales of domestic jewelry brands at its duty free stores across Korea increased by 80 percent compared to Q2 2015. It’s a noticeable increase considering total sales grew by 30 percent. 

    The number of domestic jewelry brands at Lotte Duty Free also increased from 20 in the second half of 2015 to 30 this year. 

    “(Jewelry brands’) sales alone are smaller than cosmetics or general merchandise, but their growth rate is what’s noticeable,” said a Lotte Duty Free official. “We believe several factors influenced the growth, such as the increased demand for Korean products following the popularity of K-beauty (cosmetics) products, a rising number of tourists in Korea, and the on-going hype of Hallyu (the Korean wave).” 

    Korean brands of premium and bridge (medium-priced) jewelry products are aggressively targeting consumers on foreign soil such as China, Hong Kong, and Japan. 

    J.Estina is one of the pioneers of the K-jewelry fever, which begin to pick up widespread public interest in the late 2000s when former figure skater star Kim Yuna wore the company’s crown-shaped earrings.

    J.Estina is one of the pioneers of the K-jewelry fever, which begin to pick up widespread public interest in the late 2000s when former figure skater star Kim Yuna wore the company’s crown-shaped earrings. (image: J. Estina)

    More recently however, its products gathered huge interest from Chinese consumers when actress Song Hye-kyo appeared in the 2016 TV series Descendants of the Sun wearing a J. Estina necklace, earrings, and bag. The brand currently operates in some 20 duty free shops in and out of Korea, and it plans to launch five more before the end of the year. 

    A French jewelry brand owned by Sejung Group, Didier Dubot, is also focusing on targeting Chinese consumers. 

    The brand was first made popular through a K-drama, My Love from the Star (2013 – 2014), when  female protagonist Jun Ji-hyun appeared wearing Didier Dubot accessories. Launched in 2013, the brand garnered widespread consumer interest in Korea with unique-style jewelry such as ‘layered-rings’ and mix-match earrings. 

    Didier Dubot currently operates Hong Kong boutiques at Harvey Nichols, a high-end department store, and Hysan Place, a shopping mall. Proving the brand’s high demand in the region, its Hysan Place branch generated 150 million won in revenue in the first month after its opening in 2015. The company also recently recruited Julia Roitfeld as its art director with high hopes. Roitfeld is the daughter of Carine Roitfeld, who served as a former editor-in-chief of Vogue Paris from 2001 to 2011. 

    “Our brand is popular among the younger fashion-friendly generation in their 20s and 30s in the China,” said a Didier Dubot official. “We plan to expand our business to mainland China and Taiwan, and we expect good results.”

    “Reasonable pricing, product designs that reflect the latest fashion trends, and marketing strategies using famous Korean celebrities are all helping these brands to prosper in overseas markets,” said a Korean retail industry watcher.

     

  • ShopBack Singapore enhances the “Shop-and-Save” lifestyle with mobile app launch

    ShopBack Singapore enhances the “Shop-and-Save” lifestyle with mobile app launch

    Before ShopBack Singapore hits its two-year mark, the local start-up revs up its presence with a mobile app launch today. From now onwards, shoppers are able to shop with greater convenience, at anytime, anywhere from computers and tablets to Apple iOS and Android apps.

    Expanding its move beyond desktop and mobile-optimised sites, ShopBack aims to make the “Shop-and-Save” lifestyle ubiquitous and accessible not only in Singapore, but in the rest of its markets. Currently, ShopBack is present in Singapore, Malaysia, the Philippines, Indonesia and India.

    “Today, we help consumers save on their shopping with up to 30% Cashback offering. When we give shoppers Cashback, we’re returning them some of the money that they’ve used for their purchases via ShopBack,” said Ms. Josephine K Chow, Country Head of ShopBack Singapore. “An average shopper can save about $500 a year with just an extra click on desktop.”

    ShopBack SG - Mobile App - Pic 2

    “With ShopBack app, shopping smart just gets simpler. Now you only need to download one app to shop and access offers at over 500 online stores like LAZADA, Groupon, ASOS and more,” said Ms. Chow.

    Key Features of ShopBack Singapore Apple iOS and Android apps

    • Cashback Shopping – Earn up to 30% Cashback at over 500 stores.
    • Upsized Cashback – View stores offering upsized Cashback to access better deals! Simply look out for the money bag icon on the top left corner of the store front.
    • Coupon Codes – Get access to unique coupon codes that can be easily copied and applied before checkout.
    • Popular Stores – Check out what other ShopBack Singapore users frequently shop at.
    • Staff Picks – Staff recommendations of the latest stores as well as latest deals served in a tab.
    • Highest Cashback – Find out the shops that offer the highest amount of Cashback to gain the most out of shopping trips.
    • My Total Cashback – Access ShopBack wallet to view the amount of savings earned. Consumer can also easily trace their Cashback using this function.
    • Notification Settings – Stay updated with trending deal, Cashback earned and payment alerts.

    To encourage user adoption of the “Shop-and-Save” lifestyle, ShopBack Singapore is offering a $5 cash bonus which can be unlocked with a minimum purchase of $25 for any necessities and niceties from 4 July 2016 (midnight onwards) to 5 July 2016 (before the clock strikes twelve).

    Topped with up to 80% in-store clearance offers as well as ShopBack’s up to 30% Cashback, users can achieve as high as 50% savings for their steals using a single app.

    Cathay Cineplexes, Guardian and Uber amidst the latest stores riding the “Shop-and-Save” wave

    With more than 250,000 ShopBack Singapore shoppers championing the “Shop-and-Save” lifestyle, the start-up begins to see more online retailers joining the league. ShopBack Singapore refreshes its store offerings with new partnerships of up to three stores per week, including the traditionally brick-and-mortar brands that are seeking effective ways to get a piece of the growing e-commerce pie.

    “Our retail partners pay us on a performance-driven commission model. If we don’t channel sales to them, they’re not required to pay us,” said Mr. Henry Chan, Co-Founder of ShopBack. “This attractive business proposition allows us to bring actual measurable value to our retail partners in the online space.”

    Apart from brands that are established in the brick-and-mortar realm, renowned online stores like Naiise and Honestbee are the latest additions to ShopBack Singapore – all signing up to provide the “Shop-and-Save” way of life to shoppers.

    Entirely developed in-house in Singapore, the mobile app has gone through several rigorous rounds of testing before its launch as a power-up to boost ShopBack’s status as The Smarter Way to Shop.

    With the app, ShopBack Singapore expects users to double their engagment with the brand and aims to achieve app downloads from at least 20% of ShopBack Singapore’s users within the first day of launch.

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