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Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Canadian entrepreneur takes male make-up line Formen to South Korea

    Canadian entrepreneur takes male make-up line Formen to South Korea

    A Canadian entrepreneur who sells a dedicated line of skin care and make-up products online is preparing to launch onto the South Korean retail market, according to a report published by Canada’s Metro News.

    Andrew Grella conceived the line after his mother helped him to conceal his acne on prom night, and launched while a student at Ryerson University. The products, which include concealer, an under-eye mask and mattifier, are now set to make their debut on the South Korean market, with a launch in Canadian stores slated for next year.

    “A lot of buyers and people interested in skin care for their stores will go to South Korea to see what’s happening and what’s coming down the pipeline,” Grella told Metro News. “Being in South Korea will give you clout as a product or technology that’s on its way.”

    Formen has eschewed the traditional marketing model for male grooming products – highly masculine packaging and the suggestion that use will increase their chances with the opposite sex – instead employing a matter-of-fact approach including make-up tutorials and simple monotone packaging.

  • How smaller retailers are thinking beyond Fashion Week for #fashion to compete

    How smaller retailers are thinking beyond Fashion Week for #fashion to compete

    Increasingly easy-to-use technology has enabled smaller retailers to speak and deliver to their niche customer sets across all channels with the same voice as they would in a shop in Hong Kong. So what is driving their success?

    This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter’s approach.

    Like many reading this, I’m always intrigued by the small business owners I meet across the world, many running generations-old boutiques selling one-of-a-kind treasures. These shop owners, with their warm welcomes and time-honored craftsmanship, can quickly endear themselves to even the most casual shopper. A storefront with a history or an intriguing story can quickly turn a browser into a loyal customer, as has been my experience time and time again.

    This sort of personalized experience has always been the key to success for small retailers in the fashion and luxury goods sector.

    However, as the worlds of fashion, luxury and media descend upon Paris for Fashion Week, these experiences and transactions seem increasingly quaint and inconsequential. Amid all the dazzle, glitz and glamor, one can be forgiven for thinking that high fashion continues to be the realm of global retailers and big-name luxury brands.

    Yet remarkably, more and more fashion retailers are starting to embrace being ‘small’ as a strategy for success and growth. Increasingly easy-to-use technology has enabled smaller retailers to speak and deliver to their niche customer sets across all channels with the same voice as they would in a shop in Hong Kong. So what is driving their success?

    They’re tech-savvy

    With e-commerce growth projected to double the retail industry average at least until 2017, half of all shoppers discovering new products when searching with smartphones, 82 percent of smartphone owners looking online for product information when shopping, and smartphones already accounting for over 40 percent of ecommerce transactions in Japan and South Korea it is no wonder that small retailers are realizing that they need to be as tech-savvy and flexible as their customers. That means engaging and delighting shoppers on mobiles, social media and online channels. 

    They’re highly personal

    Technological advancements and the democratizing power of the Internet have allowed retailers to scale up without sacrificing intimacy and personal service. As customers no longer think about retailers’ brands in a silo, neither does the small retailer. They analyze insights from website visitor traffic, social media interactions, and newsletter click-through rates to better understand their customers. Any retailer with a Facebook page can now easily discover that their average customer is, for example, female, aged between 16 and 24, and listens to One Direction, and by using this data to precisely tailor their sales and marketing strategy, they can more effectively engage and delight their customers.

    They look for ways to cultivate and engage a community

    It is much more profitable to sell to loyal customers than to constantly look for new ones. A Bain study showed that just a five percent growth in customer retention could boost profitability by 75 percent.

    Small retailers are starting to use this insight to build loyal online communities, which do the selling for them. No wonder a brief Google search on the words ‘e-commerce’ and ‘social media’ turns out 101 million results, with articles such as ’12 Social Media Tactics to Drive Traffic to your E-commerce Site’ being the most visited. Another way is through loyalty programs, which 30 percent of independent retailers are planning to implement in 2016. This is on top of the quarter of independent retailers who already have a loyalty program in place.

    They find the right support 

    Finally, one cannot ‘grow small’ without a reliable network of business partners, whether it’s like-minded companies to cross-sell services and expand the product offering, or other companies to provide operational support in areas where expertise is lacking.

    One example of this is logistics. According to a recent FedEx study, about 70 percent of consumers surveyed listed shipping-related factors as the most influential in their decision to buy from online retailers in other markets. That is why small retailers look to third-parties for their expertise and capabilities in potentially complex areas, such as the implementation of a policy that allows customers the option to return items purchased online to a physical store.

    #fashion is a game changer

    As global product availability is almost a non-issue these days, smart small retailers in the fashion and luxury sector need to constantly rethink their strategies, find ways to stand out, grow, and engage their customers without compromising the essence of their appeal.

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  • Tom Tailor Launches Its First Online-Shop in China on JD.com

    Tom Tailor Launches Its First Online-Shop in China on JD.com

    Tom Tailor has launched its first online shop in China on the e-commerce platform JD.com, China’s largest online direct sales company. The launch marks another important milestone inTom Tailor’s expansion in China, following the opening of the firstTom Tailor retail store in Shanghai in November 2015.

    TheTom Tailor online shop on JD Worldwide features products from across theTom Tailor Denim and Tom Tailor CONTEMPORARY ranges. Building on JD.com’s brand marketing, payment, logistics and after-sales support,Tom Tailor will ensure that the brand’s customers across China enjoy a world-class online shopping experience.”In order to expand our online presence with the umbrella brandTom Tailor in China, JD.com, as China’s largest e-tailer, is an excellent partner,” said Erika Kirsten,Tom Tailor’s Manager of Corporate Communications.

    “JD.com has a high-value user base. With 155 million active consumers across the country who appreciate its versatile product range and superior customer service, JD.com provides the optimal platform for launchingTom Tailor in the Chinese online market.”“We’re delighted to welcomeTom Tailor to JD.com, and look forward to supporting their growth in China,” said Josh Gartner, JD.com’s Senior Director of International Communications. “Apparel is one of the fastest growing categories on our platform because customers know that only JD.com can provide reliable and convenient access to the latest fashions from local and international brands with a 100% guarantee of product quality and authenticity.

    We are excited to expand our portfolio of brands to includeTom Tailor’s stylish designs and we’re confident that customers will respond very positively.”Tom Tailor is represented in China currently with a retail store and 14 shop-in-shops.

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  • Currency, tourism hits Bossini profit

    Currency, tourism hits Bossini profit

    A strong Hong Kong dollar and fewer tourists to Hong Kong and Macau hit profits for Hong Kong-listed fashion group Bossini International Holdings for the six months to December 31.

    Revenue dipped 13 per cent to HK$1146 million (US$147 million) from $1319 million for the same period in 2014. The gross profit was $543 million ($665 million in 2014), with the Bossini profit attributable to owners sliding from $87 million to just $14 million.

    However, the group says its financial position is still healthy despite an unseasonably warm winter in several core markets and more fierce competition within the apparel retail industry.

    In Hong Kong and Macau, same-store sales declined by 14 per cent, opposed to a 5 per cent growth for the 2014 period. Same-store sales in mainland China dropped by 8 per cent (as against 2 per cent growth), while Taiwan and Singapore same-store sales declined 14 per cent (2014: 8 per cent growth) and 1 per cent (2014: flat) respectively. Overall, same-store sales for the group fell by 12 per cent, following 4 per cent growth for the same period in 2014.

    At reporting date, the group had outlets in 33 countries and regions – 267 (down 10 on June 30, 2015) directly managed stores and 678 (681) franchised stores, giving a total store count of 945 (938).

    Its export franchising business continued to expand with 15 new franchised stores, taking the total to 615 stores across 29 countries. The group also continued launching its licensing programs, a major strategy, including a Star Wars collection and a further collaboration with the Ocean Park Halloween Bash.

    CEO and executive director Edmund Mak says the group expects the demand for value-for-money apparel to grow as economies slow globally.

    “To cope with this, we intend to offer more items that are easy for mix-and-matching, as well as products with better functions under a more competitive pricing strategy over the coming years.

    “The group will also continue to implement further cost-control measures and focus on expanding operations further afield of Hong Kong and Macau to achieve a more balanced portfolio.

    “We will also continue to devote energy to expanding our apparel lines for kids, which has consistently been our competitive edge and would also perfectly complement the recently announced end to the one-child policy in mainland China. Furthermore, we will launch Bossini eyewear in mainland China through franchise arrangements.

    “Going forward, the Group will continue to create appealing, competitive and quality everyday wear that drives sustainable growth, profitability and customer satisfaction. With a firm focus on our “be happy” core brand value, we will continue to strengthen our competitive edge and endeavour to enhance the value that we offer to our shareholders.”

  • Singapore’s First Online Store for Luxury Aussie Fashion Launched

    Singapore’s First Online Store for Luxury Aussie Fashion Launched

    TheWellDressedSociety.com began with one dream– to evolve the Singapore fashion scene by bringing the best of Australian designers to Singapore and the rest of Asia.

    The site has launched with leading Australian designers that are few to be seen in the Asian market. In fact – the site is the sole distributor in Singapore for global success stories such as Sass & Bide, Camilla and Marc, FELLA Swim and Bec and Bridge – four of the most renowned brands in Australia known for their unique design and quality.

    Pieces were carefully selected to fit the South East Asian climate – breathable, light and chic. A combination of swim, resort, evening and work wear is on offer, so there’s something for every occasion. As the year goes on, the online store will be adding more brands to their portfolio so watch this space!

    The website was founded by a Sydney-sider now living in Singapore, with the aim of providing easy access and a seamless shopping experience to Asia’s discerning fashionistas. ‘Having lived in Singapore for over 3 years, it became apparent that the most loved brands from home were not available or easily accessible in Singapore. Friends would often go back home for shopping trips and bulk buy clothes for the next few months,” says Catherine Shen, founder of The Well Dressed Society. “There had be an easier way to shop!”

    With the world shifting more towards online shopping, The Well Dressed Society aims to deliver a simple and seamless shopping experience with same and next day deliveries in Singapore so buyers will always be able to get the outfit for that special occasion in time.

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  • Christian Louboutin Tokyo pop-up

    Christian Louboutin Tokyo pop-up

    Christian Louboutin’s latest spring/summer bag collection is being showcased in a stunning pop-up boutique in Tokyo’s Isetan department store.

    Christian Louboutin pop-up opens in Tokyo 1

    Open on the second level until March 1, the Christian Louboutin Tokyo pop-up was inspired by showgirls and exotic birds and features feathered plinths layered with rich colours plus quirky details.

    Christian Louboutin pop-up opens in Tokyo

    It is the latest retail experience designed by the luxury label in conjunction with customer experience specialist Household, and the second within the Isetan store. Household has also created spaces forChristian Louboutin at Selfridges in London and Manchester in the UK, Brentwood Los Angeles, Printemps Paris, Seibu Tokyo and Osaka’s Hankyu and Daimaru department stores.

    Christian Louboutin pop-up opens in Tokyo 2
    Based in London and Los Angeles, Household works across Asia, Europe and the US for clients including Harrods, Tesco, Unilever and Vodafone.

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  • Victoria’s Secret to Open First Full Retail Lingerie Store in China

    Victoria’s Secret to Open First Full Retail Lingerie Store in China

    Good news to all fashionitas out there! Premium lingerie brand Victoria’s Secret has announced that it will be launching its first full retail store in the mainland, offering its well-known bras and panties, its China-based office told China Daily.

    The firm is set to open a 1,475-square meter boutique at Lippo Plaza – the former house of one of Louis Vuitton’s four retail outlets in Shanghai. The lingerie shop is anticipated to make its debut by the end of the year. However, according to an insider, specific details have not been confirmed as the opening date largely depends on when the customs clears the company’s entire collection.

    Since last year, Victoria Secret’s parent company L Brands has opened 20 stores across the mainland including one in Shanghai, Guangzhou and Chengdu. But, these outlets are all advertised as “Victoria’s Secret concept stores,” with only accessories and beauty products such as shampoos, perfumes and canvas bags available.

    The insider revealed that although the company remains cautious of selling its prime products in China, L Brands will continue to widen its concept outlets in more cities.

    Despite plummeting sales in the luxury goods industry, the lingerie market has been experiencing soaring sales, with a double-digit growth rate. According to Frost and Sullivan, a consultancy firm, the lingerie market in China will reach approximately $240 million by the end of the year.

    Experts predict that apart from bags and shoes, tremendous amount of money will be splurged on intimate apparels as the spurring growth of the middle class will start bragging of their new wealth.

    Victoria’s Secret is globally known for its annually televised fashion shows. But those lacy apparels, which the company allocates millions to market with top models, are apparently only available in three countries, namely, Canada, the United States and the United Kingdom.

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  • Losses force Esprit to downsize

    Losses force Esprit to downsize

    Following a first half loss of HK$238 million (US$30.6 million), fashion retailer Esprit plans to prune unprofitable outlets while improving productivity.

    “In the very short term, we will continue to see the closure of unprofitable spaces from our retail store network and our wholesale partners’ points of sale,” the company says in its interim results announcement. It expects these actions will help group turnover remain stable although it may be reduced.

    During the six months, the company posted a 13 per cent dip in sales to HK$9.31 billion. It says the losses are partly the result of the unfavourable impact of the euro depreciating against the Hong Kong dollar.
    With a loss per share of 12 cents, the directors did not declare an interim dividend.

    Meanwhile, the company has seen positive retail sales growth through both online and offline channels, particularly in Europe. Its challenges lie in its wholesale business, currency risks and lower performance in Asia.
    It says the underperformance in the Asia-Pacific region was partly attributable to a combination of volatility in the financial markets, the economic slowdown in China and the devaluation of the yuan, which significantly dampened consumer sentiment.

    Esprit’s largest geographic market, Germany, had HK$4.44 billion turnover, representing year-on-year growth of 1.5 per cent. For the rest of Europe the turnover of $3.38 billion was down from $3.92 billion of the previous year’s second half. Turnover in Asia Pacific amounted to $1.42 billion, a year-on-year drop of 6 per cent.
    Esprit says it faces challenges ahead with volatility in the financial markets and economic uncertainty that could further dampen consumer sentiment, especially in Asia. And if the euro continues to be weak, it would put pressure on the group’s gross profit margin.

    Meanwhile, the group is expecting an estimated net gain of about $725 million from the sale of six wholly owned property subsidiaries in Hong Kong, a deal finalised in December. Once the sales is settled, the group plans to lease back most of the properties.

    Also the group has introduced efficiencies in its product development and supply chain processes, as well as developing a “more ambitious” commercial strategy using an omnichannel model. It has been using an intensive brand-marketing campaign since September to strengthen and rejuvenate its image.

    Already it has seen positive sales performances, plus increased customer loyalty and better online and mobile sales.

    “Driving these productivity gains further remains our top priority in the near term,” says the company, noting an increase to 49 per cent of eCommerce sales by mobile devices and a 92 per cent growth in smartphone sales.

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  • Glashutte Original expands in Asia

    Glashutte Original expands in Asia

    German watchmaker Glashutte Original is rapidly building its network of Asian boutiques as it tries to build its share of global luxury watch sales.

    During the last three months, Glashutte has opened three new stores in Asia, including its first in Southeast Asia inside The Shoppes at Marina Bay Sands in Singapore.

    Glashuette Singapore MBS

    “The fine art of German watchmaking has its friends all over the world.  With the opening of not three new boutiques in Asia, Glashutte Original has added impressive strength to its presence, bringing even more of its manufactory art to China and Singapore,” the company said in a statement.

    The boutique at AMP in Wangfujing Rd in Beijing is the latest of the new stores as the brand continues to execute its international expansion strategy. Only at the end of December, the Saxon-based manufacturer opened its first in the city, in the popular Beijing SKP.

    “All three new boutiques offer a warm welcome to international connoisseurs of fine watches:  in keeping with the brand concept they offer visitors a world of experience that takes them straight to the heart of the German art of watchmaking.

    “Carefully chosen materials, stylish interiors and a contemporary environment present an essential expression of the brand DNA.”

    The Wangfujing Rd boutique, at 147 sqm, is the largest of the brand’s five Chinese retail stores.

    A watchmaker on the premises offers information and insights into his centuries-old art and puts his knowledge and experience to good use in answering any questions customers may have. Also awaiting customers is a luxurious lounge area that enhances the visual, emotional and individual experience of the visit, along with an interactive presentation allowing each visitor to explore in depth, using a touch-screen, the fascination of Glashutte Original.

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  • Dior Opens Largest Flagship Store in Singapore, 1st Ladies Duplex in South East Asia

    Dior Opens Largest Flagship Store in Singapore, 1st Ladies Duplex in South East Asia

    Christian Dior has officially re-opened its duplex ladies boutique at ION Orchard, its largest flagship boutique in Singapore measuring over 700 square meters, and the first ladies duplex boutique in South-East Asia.

    The newly-minted retail space provides a look inside the unique, creative and luxurious universe of Dior.

    Expanded in size and given a complete facelift, the exterior sees a floor-to-ceiling, highly visible transparent glass façade patterned in Dior’s signature ‘Cannage’ alongside beautifully animated windows on both the external street-facing and internal mall façades.

    The lighting gives the façades a beautiful transparency and glowing, kinetic effect.

    The opulent interior developed by international renowned architect Peter Marino, emulates the design concept of Dior’s legendary boutique on Avenue Montaigne in Paris.

    The tone is set by shades of opalescent grey and crisp white.

    Classically inspired moldings can be found on walls and ceilings. Luxurious grey zibeline carpets complement the polished limestone floors. The furniture juxtaposes the modern with the classic as Louis XIV chairs are paired with varied upholstered fabric.

    The 18th century details blended with modern elements and art pieces to achieve a feminine and glamorous aesthetic, In addition, Dior commissioned several world’s leading contemporary artists to create works of art which are displayed throughout the boutique.

    The exclusive VIP salon on the 1st floor comes complete with a fireplace, with its dedicated fitting room, accessible only by a private elevator for a more personalized and intimate experience.

    On the 2nd floor is the fine jewelry and timepiece salon with a dedicated entrance, an accessories salon, bags gallery & salon devoted to Dior’s complete range of handbags from Lady Dior to Diorever, as well as a footwear salon.

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  • Mountia launches Bali outlet

    Mountia launches Bali outlet

    A Korean outdoor brand has opened a store in Bali, its third store in Indonesia.

    Mountia, owned by Dongjin Leisure, opened stores in Jakarta and Puri last year, with its latest outlet being in Parkson Department Store, in Bali’s Discovery Shopping Mall.

    A Mountia official describes as “meaningful” the fact the company has opened a third store in the market for outdoor sports clothing and equipment, with Southeast Asian countries traditionally not being regarded as attractive markets for such products.

    “We can say that Black Yak is strengthening its position as a global luxury brand, and Mountia will make another success story in the global market with  products developed using entirely domestic technology.”
    Meanwhile, Mountia will participate in the sports market exhibition ISPO Beijing 2016, from February 24 to 27.

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  • Uniqlo Announces Collaboration with KAWS for UT Collection

    Uniqlo Announces Collaboration with KAWS for UT Collection

    UNIQLO today announces a collaboration line for UT (UNIQLO T-shirts) with the artist KAWS. Since its launch in 2003, UT has featured an array of pop culture graphics in such collaborations as SPRZ NY and the Shochiku Kabuki series. The new KAWS collection celebrates UT’s fusion of fashion with authentic pop culture.

    KAWS is a renowned artist who cut his creative teeth on the streets of New York, his subversive images winning him considerable notoriety. Today, some of the world’s most renowned museums and galleries collect and exhibit his critically acclaimed artwork.

    UNIQLO is committed to changing the world for the better through the power of clothing. UT is part of LifeWear, a concept first introduced in 2003 and which embodies a quest to enhance individual lifestyles by delivering quality clothing that is functional in design and versatile to wear.

    Commenting on the new collaboration, KAWS said, “I have always enjoyed working in different medium, whether it be plastic toys, painting, bronze sculpture, or graphic design. UT is a cool canvas for making my artwork available to people virtually everywhere. I have enjoyed working with the UNIQLO team whose enthusiasm is unparalleled. It is great to be part of the amazing UT platform of my friend and fellow artist NIGO.”

    UT Creative Director NIGO said, “KAWS has been a friend of mine for more than 20 years, and I’m very happy to collaborate with him for our 2016 UT items. I’m certain that the collection will be a hit around the world. I’ve created things with KAWS quite a few times before, and we’ve got a lot of respect for each other. This project was no exception. We went through a ton of ideas to come up with some great results. I think the T-shirts and other items in the collection reflect KAWS’s amazing worldview.”

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  • Wildcraft expands out of India

    Wildcraft expands out of India

    As a first step toward growing its international presence, Indian fashion brand Wildcraft has launched into the Middle East and Southeast Asia.

    It has formed partnerships for its foray into the UAE, Oman and Muscat markets, and online partnerships for Hong Kong, Indonesia, Malaysia, Singapore and Taiwan, reports ETRetail.com.

    Wildcraft unveiled a new brand identity last year while expanding its product portfolio into clothing and footwear. It has also added 130 retail outlets in more than 50 cities across India, giving it more than 3000 distribution points in more than 400 cities in India.

    In Southeast Asia, the brand has partnered with Zalora, part of the Global Fashion Group, giving Wildcraft access to the Hong Kong, Malaysia, Singapore and Taiwan markets. It will use this alliance to initially sell its outdoor gear products.

    Co-founder Gaurav Dublish says the international expansion “is just the start of our growth plans”.

    “The focus, at this point, is to reach countries with similar climatic conditions and geo-proximity.”

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  • Business Media Rip Curl Under Fire After Using North Korean Slave Labor

    Business Media Rip Curl Under Fire After Using North Korean Slave Labor

    Rip Curl has been around for a long time. Like many clothing brands, they have a tag on them that says “Made in China.” According to the Sydney Morning Herald, though, a large part of their 2015 line wasn’t made in China–it was made in North Korea, and under conditions being called “slave-like.”

    North Korea is notorious for its working conditions, and Rip Curl’s 2015 mountain-wear line was made in a factory near the North Korean capital of Pyongyang, then shipped around the world and sold in retail stores. Rip Curl is deflecting the blame to one of its sub-contractors.

    “We were aware of this issue, which related to our Winter 2015 Mountain-wear range, but only became aware of it after the production was complete and had been shipped to our retail customers,” said Rip Curl chief financial officer Tony Roberts. “This was a case of a supplier diverting part of their production order to an unauthorized subcontractor, with the production done from an unauthorized factory, in an unauthorized country, without our knowledge or consent, in clear breach of our supplier terms and policies.”

    The news came out after a Australian traveler named Nik Halik secretly took photos of the garment’s “made in China” labels while his tour guide was distracted.

    Oxfam Australia seems to be leading the charge in holding Rip Curl responsible. “Rip Curl has no excuse for being unaware of what is happening. Companies are responsible for human rights abuses within their businesses – not only morally but also within international human rights frameworks,” said CEO Dr Helen Szoke.

    It is becoming more and more common for large companies to show exactly where their goods are made. Kelly Slater’s Outerknown, for instance, has made a point of showing exactly how and where they source their materials. Although OK faced public backlash for it’s higher-than-average price point, it is better than clothing made by forced work.

    Rip Curl, of course, is desperately back-pedaling away from the situation. “We do not approve or authorize any production of Rip Curl products out of North Korea,” said Tony Roberts. The fact remains, though, that if an entire line of clothing can be made and shipped around the world without the company itself having any idea of where it was made, there is a deep-seated problem in one of the world’s largest surf brands.

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  • Perry Ellis International Announces Original Penguin Children’s Apparel Agreement

    Perry Ellis International Announces Original Penguin Children’s Apparel Agreement

    Perry Ellis International, announced today that it has entered into an agreement with Lifestyle Essences Inc. for the distribution of children’s apparel in the Philippines under the Original Penguin by Munsingwear® brand through standalone Original Penguin children’s stores as well as premium specialty stores.  These innovative products are planned to launch in Fall 2016.

    Original Penguin is an iconic American brand that mixes sportswear and contemporary fashion appealing to a style-savvy consumer who’s into details, but doesn’t take himself too seriously. Original Penguin pays homage to its brand heritage, while staying culturally relevant in its global markets. The brand reworks their archive of mid-century classics to reflect today’s lifestyle without compromising that heritage or the craftsmanship that established the Original Penguin name.

    “Lifestyle Essences has been a terrific partner in building the Original Penguin men’s apparel, footwear and accessories business in the territory; launching kids is a natural step in further expanding the brand.  We are confident with this new partnership and look forward to working with the Lifestyle Essences team to offer Original Penguin’s lifestyle product while continuing the expansion of our global reach,” commented George Feldenkreis, Chairman and CEO of Perry Ellis International.

    Cheryl Ann Lao Lee, Managing Director of Lifestyle Essences Inc. said, “We are very excited about adding a full line up of children’s wear to our clothing repertoire. We are confident that many longtime fans of Original Penguin in the Philippines will have fun dressing up their little ones in something smart and preppy. This new partnership with Perry Ellis International encourages us to become a more dynamic and versatile retailer in the country.”

    For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit. www.PERY.com.

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