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Category: Food

Retail News Asia is committed to providing both local and global retailers with the latest Food and Food & Beverage news throughout the Asian market. This on a daily base.

  • Penfolds launches two French-blended wines in new collection

    Penfolds launches two French-blended wines in new collection

    For the first time in Penfolds history, the annual Collection release in August will comprise three country of origin portfolios – Australian, Californian and the inaugural French release, showcasing Penfolds enduring ‘House Style’ in a global context.

    Penfolds ‘House Style’ allows and embraces the freedom to explore premium viticultural regions across Australia and the world, with a global approach to winemaking – unrestricted by region or vineyard. Penfolds ambition to make wine outside of Australia started decades ago, and over time, skills, interest, and experimentation has grown. A rich tradition of research, curiosity and wine trial continues to guide Penfolds winemaking endeavours in Australia, Champagne, Napa, Paso Robles California and now Bordeaux France.

    The new French release is led by a wine made in partnership with one of Bordeaux’s most respected winemaking group, Dourthe Bordeaux. Combining the creativity, direction and vision of Penfolds Chief Winemaker Peter Gago and Dourthe Chief Winemaker Frédéric Bonnaffous, the two houses collaborated to craft a wine that spans Northern and Southern Hemispheres, blending grapes from Bordeaux (71%) and South Australia (29%). The result delivers Penfolds II Cabernet Shiraz Merlot 2019. The name “Penfolds II” represents two winemakers coming together, to express quality through a harmonious blend of traditional French winemaking techniques and time-honoured Australian winemaking methods. Made from the 2019 vintage, the final wine was blended and bottled in South Australia by Penfolds winemakers.

    “This is the start of our French winemaking journey. Our main objective? To remain true to the winemaking ethos of both wineries, to deliver the best blend possible, to ideally make Bordeaux and South Australia proud. This wine is not about bigness or boldness or assertion. It is blended to convey an ethereal lightness, subtlety on the palate – sensitively binding two hemispheres, Old World and New.” said Peter Gago, Penfolds Chief Winemaker.

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  • Snickers maker apologises for advert suggesting Taiwan is a country

    Snickers maker apologises for advert suggesting Taiwan is a country

    The makers of the Snickers candy bar, Mars Wrigley, issued an apology to China on Friday after the company faced backlash for suggesting Taiwan is an independent country during a promotional event.

    The criticism stemmed from a launch event debuting a limited-edition Snickers bar, during which the company said the new product was available in select countries including South Korea, Malaysia, and Taiwan.

    Images and video from the event went viral on the Chinese social media platform Weibo, prompting Mars Wrigley to issue an apology on its Snickers China Weibo account and assure the public that it would amend the content in question.

    “Mars Wrigley respects China’s national sovereignty and territorial integrity and conducts its business operations in strict compliance with local Chinese laws and regulations,” Mars Wrigley said in the statement.

    “Say it: Taiwan is an inseparable part of China’s territory!” the comment read.

    Although Taiwan rejects China’s sovereignty claims, the Chinese government still considers the island a part of its territory, though the nation has operated as a self-governed democratic country since 1949.

    The incident comes on the heels of heightened tension after US House Speaker Nancy Pelosi visited Taiwan on Tuesday, in what Chinese officials called an “egregious pro vacation.”

    China had tried to thwart the trip ahead of her arrival, citing threats of military attacks and economic consequences. The country later announced military drills around Taiwan and a ban on imports from the country.

    China subsequently issued sanctions on Pelosi and her family on Friday. That same day, Apple warned suppliers not to use “made in Taiwan” labels on products to avoid angering China.

    “We want Taiwan to always have freedom with security and we’re not backing away from that,” Pelosi said at a press event on Wednesday.

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  • Coopers revamps its imagery on International Beer Day

    Coopers revamps its imagery on International Beer Day

    Coopers has unveiled a new look for its range of beers, in the first major update to its core packaging in 20 years, with the iconic Coopers roundel refreshed with a modern design.

    The new packaging also showcases the brand’s heritage and brewing process, which also including Coopers’ new branding of ‘Forever Original’ which was unveiled last year.

    Coopers has also insisted that while there is a new look for the packaging the beers remain unchanged.

    Coopers national marketing manager, Kate Dowd, said: “The new design has been carefully developed with the objective of retaining our brand loyalists while also recruiting new drinkers to the Coopers brand,” Ms Dowd said.

    “The refresh brings overall consistency to the Coopers ale range and has been designed to stand out on shelves, making it easier for our fans to spot their favourite brew.

    “Coopers is excited to share our new look and we know that drinkers will continue to enjoy the great Coopers taste they know and love.”

    In addition to design changes, the 750ml Coopers longneck range will also be packaged in an improved bottle developed to minimise weight.

    There will be no changes to the Coopers lager products, including Dry and Premium Light.

    Products featuring the new packaging and updated tap badges will begin rolling out into liquor outlets and licenced premises across the country from September.

  • Monnet Cognac launches in Australia

    Monnet Cognac launches in Australia

    Monnet is one of the most historical signatures of the Cognac region, and since its founding in 1838, has become known around the world for its ‘art de vivre’ (bringing people together through the art of living).

    It is commonly referred to as the ‘sunny side of cognac’ as it sets itself apart by the liquids radiant glow and brightness. As well as being an iconic signature of Cognac, Monnet Cognac has become famous through Leonetti Capiello’s renowned poster, ‘Sunshine in a glass’, which was illustrated for Monnet in the 1920s.

    Made with fine grain French oak, Monnet Cognac offers a fruity eau-de-vie and floral flavour profile with great aromatic richness, and is the result of secular tradition and generations of cellar masters who have turned the cognac into a drink of refinement and pleasure. Monnet’s makers use Ugnic Blanc grape variety to create six sweet signatures with low levels of sugar and acidity, that burst with aromas of apricots, peaches, stone fruits, and white flowers to embody the perfect sunny beverage.

    True to tradition, Monnet uses a copper pot still double distillation to produce its cognacs. Aged for a minimum of two years to achieve a greater aromatic richness and finesse, Monnet distils with the lees, a method that reveals the sunny aromas associated with this beloved signature.

    Export manager of Monnet Cognac, Austin Cooney, said: “We’re so excited to launch Monnet in Australia, and offer locals a taste of our rich French culture and history. While many know our name, most are yet to experience the taste for themselves, so we are looking forward to sharing this bright side of cognac with a new audience and helping them learn new ways to enjoy cognac: whether it be neat, on the rocks, or in cocktails.”

    With six Monnet Cognacs now available in Australia, there truly is a style to suit every palate and occasion:

    • Monnet VS – Monnet VS is aged in Limousin oak casks for a minimum of three years. Sparkling gold in colour, Monnet VS exudes aromas of fresh flowers and delicate spices with a soft touch of vanilla. On the palate, it reveals freshness and finesse, followed by a long, warm finish. RRP $72.99, ABV 40 per cent.
    • Monnet Sunshine – Monnet Sunshine’s roundness and fruitiness are remarkable, creating a product which is both elegant and accessible. Bright gold with a smooth texture, this SKU boasts warm sunset nuances. Full of aromas of quince jam accents and spring flowers like lilac and daffodils, Monnet Sunshine is smooth with hearty notes of summer fruits such as apricot and peach with a light touch of vanilla and gingerbread. RRP $75.00, ABV 40 per cent.
    • Monnet VSOP – At the heart of Monnet’s range, VSOP is aged in Limousin oak casks for a minimum of five years. Pure amber in colour, Monnet VSOP reveals spicy aromas of vanilla, dried fruits and hints of leather. On the palate, it is deliciously rich and balanced, with notes of honey, nougat and a long, smooth finish. RRP $82.99, ABV 40 per cent.
    • Monnet XO Carafe – Monnet Flamboyant is a bright and sophisticated XO decanter inspired by the sun. The Monnet XO decanter embodies a flower about to bloom in the sun. Full of life and energy, it is an ode to what nature and man can do when they work in harmony. RRP $189.99, ABV 40 per cent.
    • Monnet XXO – Beyond excellence Monnet XXO proposes an unprecedented journey into the exceptional nuances of Cognac. Produced in very small quantities, this rare XXO represents the epitome of Monnet’s savoir-faire, with a perfect roundness associated with a stunning delicacy. RRP X, ABV 40 per cent.
      Monnet Salamander – The perfect match of Cognac and gentle spices. The idea behind Salamander is to see Cognac from a different angle: a spirit which is also delicious when mixed with spices and other noble botanicals, as the Salamander is known for its capacity to withstand fire. RRP $41.95, ABV 30 per cent
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  • Rice exports jump 20 pct

    Rice exports jump 20 pct

    Vietnam exported 4.2 million tons of rice in the first seven months, 20 percent up year-on-year, according to the Ministry of Agriculture and Rural Development.

    But earnings were only 9 percent higher at US$2 billion since global rice prices have fallen by over 10 percent to $489 a ton.

    Exports to the U.S. grew fastest at 65.3 percent, followed by the Philippines, Vietnam’s top market, at 48.6 percent.

    Domestic prices also fell as adverse weather affected rice quality and demand was low compared to previous months.

    Exporters have slowed down purchases from farmers and await the peak harvest season.

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  • Coles taps into carbon-negative beer with Lost Lager

    Coles taps into carbon-negative beer with Lost Lager

    An Australian-made, carbon negative beer made with unsold bread from Coles supermarkets is squaring up to some of the best-known beer brands in the country while tapping into surging customer demand for beverage makers taking tangible action on climate change.

    Lost Lager is a premium brew created in collaboration between Coles Liquor and BrewDog Australia – the Brisbane operation of Scottish carbon negative brewer.

    The packaging for Lost Lager is 99% plastic-free and any emissions BrewDog is unable to avoid through the production process are ‘double offset’ through tree planting schemes around the world.

    Coles’ research shows that one in two customers care deeply about the environment and the majority want to do more, while 50% say they have changed what they buy in response to the packaging of a product.1

    Coles Liquor Acting General Manager Customer, Trade Planning and Insights Mia Lloyd said customers frequently told Team Members in Liquorland and First Choice Liquor Market stores that they wanted to support brands that were taking action on the environment.

    “Lost Lager will be hugely popular with customers given the easy-drinking style of the beer and BrewDog’s commitment to the environment and climate change,” Ms Lloyd said.

    “This is not a fleeting consumer trend, it’s a force that our customers are driving and we can already see support for brands that have moved early to embrace sustainable packaging, waste reduction or renewable power.”

    Additionally, BrewDog invests in a number of significant reforestation projects, including the Yarra Yarra Biodiversity Corridor in Western Australia. This is the only emission reduction project in Australia to be certified under the prestigious Gold Standard accreditation, a globally-recognised best practice benchmark.

    Locally, BrewDog donates the grain used in the brewing process to farmers as an alternative feedstock. Internationally, they are also the proud owner of over 9000 acres of Scottish highlands which will be home to a reforestation and peatland restoration project to sequester carbon.

    The brewer’s Australian CEO Ed Bott said the Lost Lager was a premium lager, similar in style to a German pilsner and created to deliver a craft option for Australian lager lovers.

    “Lager accounts for 90% of beer consumed in Australia, and our Lost Lager connects with the premiumisation of this broad segment of the beer market,” Mr Bott said.

    Lager has been at the forefront of beer sales growth for years. With recent consumer demand shifting towards premium lager, hospitality venues and hotels have seen growing consumption.

    As such, premium lager is one of the fastest-growing product segments in recent years, expanding at a compound annual growth rate of 4.5% from 2019 to 2025.2

    “It’s still in its infancy but lager is the last bastion for craft beer and we’re confident the fresh, uncomplicated style of this beer will prove hugely popular with customers who are seeking something more from their lager,” Mr Bott said.

    “We see how engaged our Australian customers are in relation to issues such as waste and emissions reduction and while we know we can’t save the world on our own, we’re proud that we’re doing our bit here in Australia and around the globe.”

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  • Vietnam imposes anti dumping duty on Thai-origin sugar

    Vietnam imposes anti dumping duty on Thai-origin sugar

    Vietnam has imposed an anti-dumping and anti-circumvention levy on Thai sugar imported via 5 ASEAN nations.

    The final verdict was made Monday, and the duty of 47.64 percent will become effective between Aug. 9 and June 15, 2026.

    The probe was launched last September after local firms reported sugar products imported from Laos, Cambodia, Indonesia, Malaysia, and Myanmar did not originate in those countries.

    Sugar imports in Vietnam jumped five times year-on-year to 527,200 tons in the period between October 2020 and June 2021, according to the Ministry of Industry and Trade.

    Imports from Thailand, however, slumped 38 percent in the same period.

    This was the period that Vietnam was investigating Thai sugar for dumping and subsidizing.

    “The sugar industry has provided evidence showing signs of Thai sugar’s trade remedies evasion through five countries mentioned above, especially the sudden jump in sugar imports,” the trade ministry said in a statement.

    Last June, Vietnam imposed an anti-dumping levy of 47.64 percent on some sugar products from Thailand for five years.

    Around 3,300 Vietnamese farmers lost their jobs, and 93,225 farming households were affected due to difficulties in the domestic sugar industry, according to the trade ministry.

  • Peroni re-launches its low and no-alcohol brews

    Peroni re-launches its low and no-alcohol brews

    This July, Peroni will relaunch its moderation portfolio of non-alcoholic (0.0%) and mid strength (3.5%) beers in Australia, under the Masterbrand of Peroni Nastro Azzurro, continuing to deliver the same Italian passion and flair to customers.

    Launching in Europe in April this year, Peroni Nastro Azzurro 0.0% and Peroni Mid Strength 3.5% are crafted using the signature Nostrano dell’Isola maize, grown exclusively for Peroni in the north of Italy, creating the same uplifting Italian taste.

    Birra Peroni has implemented technology in its Rome brewery to enable Peroni Nastro Azzurro 0.0% to match the flavour profile of signature beer, Peroni Nastro Azzurro, which has been brewed since 1963. This technology allows the signature base recipe and ingredients of Peroni Nastro Azzurro to be used, and only after the characteristic aroma and taste profile of Peroni Nastro Azzurro is fully developed, is the alcohol  gently removed to deliver the crisp and refreshing Italian taste.

    Australians still love a drink but are consuming beer in an increasingly responsible way, with Australian alcohol consumption at historic lows. These new Peroni beers cater to Australia’s evolving tastes, allowing lovers of premium beer to moderate their alcohol consumption while still enjoying the full and distinctive Peroni flavour.

    Kym Bonollo, Head of International & Craft at Asahi Beverages, says: “Peroni Nastro Azzurro 0.0% and Peroni Mid Strength 3.5% will replace Peroni Leggera and Peroni Libera throughout Australia, giving beer lovers a more authentic Peroni taste.

    “This launch has been a true global partnership between the local Australian team, our global team in London and our home team at Birra Peroni, Italy to develop these incredible and, might I say, refreshing brews. More than ever, we are all moderating our choices, but we shouldn’t have to compromise on taste. The redevelopment of our moderation portfolio to bring the uplifting taste of Peroni Nastro Azzurro to more consumers is a simple but positive one for our future.”

    Peroni Nastro Azzurro 0.0% will also replace Peroni Libera 0.0% in partnering with the Aston Martin Aramco Cognizant Formula One™️ Team and will appear across the car and all team kit, with the all-new 0.0% beer set to be served at prestigious events across the global Formula One™️ calendar.

    The Peroni Nastro Azzurro 0.0% launch in the Australian market will be supported by a campaign above the line across TV, video on demand, out of home, digital and social channels from September 2022. The beer will be available through retail and on premise venues.

    Asahi Beverages is committed to providing more options for beer drinkers to moderate their alcohol consumption. Already, 29% of Asahi Beverages’ beer sales are from no, low, and mid-strength beer.

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  • Grocery chain Bach Hoa Xanh revenues drop on store closures

    Grocery chain Bach Hoa Xanh revenues drop on store closures

    Grocery chain Bach Hoa Xanh suffered an 8 percent fall in sales year-on-year in the second quarter to VND6.76 trillion (US$289.47 million) following its closure of hundreds of outlets.

    The subsidiary of electronics retailer Mobile World closed 251 unprofitable outlets in May and June as it restructured and also changed the layout of the remaining stores.

    It has so far renovated nearly 1,500 outlets and it plans to close down more this quarter, keeping only 1,700-1,800 stores open.

    Nguyen Duc Tai, its chairman, has said there will be no expansion this year to focus on improving efficiency and customer service.

    The company is preparing for nationwide expansion in 2023 from its current predominant presence in the south.

    Bach Hoa Xanh reported revenues of VND12.8 trillion for the first half, accounting for 18 percent of Mobile World’s revenue.

    Mobile World’s revenues rose 13 percent to VND70.8 trillion, while profits were up 1 percent at VND2.68 trillion.

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  • Vinamilk profits continue to fall

    Vinamilk profits continue to fall

    Vinamilk reported a 26-percent year-on-year fall in second-quarter profits to VND2.1 trillion (US$89.97 million), and blamed it on inflation driving demand down and costs up.

    The dairy giant’s revenues fell by 5 percent to VND14.93 trillion.

    In the first five months sales of fast moving consumer goods fell by 2 percent, according to data from market research firm Nielsen.

    Vinamilk also struggled to maintain its dominance in the domestic market and saw exports drop by 12 percent due to lower global demand and higher transport costs.

    However, its profit margin rose by 0.2 percentage points from Q1, the first increase since 2020.

    Besides, its U.S. and Cambodian subsidiaries, Driftwood and Angkormilk, reported sales growth of 40 and 20 percent.

    This year it expects profits to decline by 7 percent, a second straight year of falling profits, due to rising costs of raw materials and transportation.

    But securities brokerages said lower milk powder prices would increase the profit margins for the dairy industry this year, including for Vinamilk.

    SSI Securities expects the company’s net profits to rise by 11 percent, while VnDirect Securities forecast a 7.5-percent increase.

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  • Accolade Wines named Supplier of the Year in Australian Drinks Awards

    Accolade Wines named Supplier of the Year in Australian Drinks Awards

    At the Endeavour Group Supplier of the Year Awards in Melbourne, Accolade Wines was named Supplier of the Year and Supply Chain of the Year.

    This award recognises the supplier that has demonstrated the agility and ability to problem solve and innovate in partnership with us across the supply chain.

    Like no year before, 2021 produced a spotlight on supply chain management. Building resilience into the supply chain and partnering with Endeavour, Accolade showed great capacity to persist, adapt and transform in the face of change.

    Andrew Clarke, MD Accolade Wines ANZ said: “Our number one imperative at Accolade is to be customer centric. We put the customer at the core of everything we do and, in a time, when a global pandemic has impacted the supply chain more than ever before, achieving this award means so much to us.

    “It has been a huge effort across every function of our business, right through the entire supply chain. From our world class winemakers creating amazing wines, to leading in category and consumer insights, being at the forefront of innovation, bold in our brand support and shopper initiatives, and progressive with our digital activation.

    “I am hugely proud of our team, and it is our promise to our customers that we will continue to create value in the way we partner and continue to deliver world-class products for consumers to enjoy.

    “We are building something special here at Accolade and I am proud to see what else we can achieve with our outstanding teams.”

    “The calibre of winners across a broad spectrum of areas – including sustainability, product development and brand activation – reflects the innovative and creative spirit of the broader drinks industry,” Endeavour Group’s Director – Buying & Merchandising Tim Carroll said.

    “After a two year break, it was fantastic to see our supply partners in person. We are already planning next year’s event and we can’t wait to do it all again,” he added.

    Accolade was also awarded Supply Chain of the Year Awards for its “great capacity to persist, adapt and transform in the face of change”.

  • Sabeco posts biggest quarterly profit since acquisition by Thai firm

    Sabeco posts biggest quarterly profit since acquisition by Thai firm

    Vietnam’s largest brewer Sabeco reported post-tax profits of VND1.79 trillion ($76.6 million) for the second quarter, the highest since ThaiBev acquired it in 2017.

    It represented a 67 percent increase year-on-year, while revenues were up 25 percent to VND9 trillion.

    The management said the lifting of social distancing restrictions, resumption of tourism and a general rise in consumption helped boost sales.

    Profits for the first six months were VND3.03 trillion, 66 percent of the full-year target.

    Thailand’s largest beverage company bought a 54 percent stake in Sabeco, the maker of Saigon Beer, five years ago.

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  • % Arabica China franchisee raising funds at $1.2 billion valuation

    % Arabica China franchisee raising funds at $1.2 billion valuation

    The China operator of coffee chain % Arabica is weighing a new funding round and could seek a valuation for its business in the country of as much as $1.2 billion, according to people familiar with the matter.

    Lucky Ace International Ltd., which holds the exclusive franchise of the Japanese coffee retailer in Greater China, is looking to raise about $300 million to bankroll its expansion and has reached out to potential investors for the round, the people said. Lucky Ace was valued at about $800 million to $900 million in its last funding round, said the people, who asked not to be identified as the information is private.

    Deliberations are ongoing and the proposed funding size and valuation could still change, the people said. A representative for PAG declined to comment, while % Arabica didn’t immediately respond to requests for comment via email and its website.

    Founded in Kyoto in 2014, the gourmet coffee brand entered China in 2017 with the opening of two Hong Kong stores, and launched in Shanghai the following year, according to the operator’s website. There are 61 locations across the country, the parent’s website shows. Private equity investors PAG and General Atlantic are among the chain’s backers.

    China’s coffee market is growing, though it remains a niche beverage in a nation of tea drinkers, Bloomberg Intelligence analysts Angela Hanlee and Kai Lin Choo wrote in April. Annual consumption is just 5.3 cups per capita versus 51.1 cups elsewhere in Asia Pacific. Starbucks Corp. and Luckin Coffee. have increased coffee awareness in the country, with their more than 5,000 and 6,000 stores in China respectively.

    Shanghai-based Manner Coffee, which counts ByteDance Ltd. and a venture arm of food delivery giant Meituan as backers, is considering an initial public offering in Hong Kong that could raise at least $300 million.

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  • Eat more avocados, as supplies soar

    Eat more avocados, as supplies soar

    Australia’s avocado glut is “just the beginning” with domestic production tipped to jump by 40 percent in the next five years.

    A supply boom means households have been enjoying more avocados at cheaper prices.

    But agribusiness bank Rabobank suggests Aussies will need to eat and export even more, as growers grapple with soaring production growth over the next five years.

    This year alone, the per capita supply of avocados is estimated to be up 26 percent on the previous year, equating to 22 avocados for every Australian, according to the bank’s analysis.

    A bumper crop, mainly in Western Australia and Queensland in 2021-22, caused a national oversupply which led retail prices to plunge to a record low $1 each in June last year, and again in early July.

    Retail prices this year are 47 percent below the five-year average for the fruit, putting pressure on farmers already dealing with rising production costs and labor shortages, RaboResearch associate analyst Pia Piggott said in the report.

    The volume of avocados eaten by Aussie households jumped 31 percent in 2021-22 compared to the previous year, while they spent 29 percent less on them due to the lower prices.

    At the same time, export volumes rose by more than 350 percent in the past year, the Rabobank report said.

    Domestic production will expand by 40 per cent, or 50,000 tonnes in the next five years, industry forecasts suggest, with all of Australia’s avocado regions expecting growth.

    It means Aussies and overseas markets will need to love locally grown avocados even more to use up the extra production in coming years.

    “Ramping up exports will be critical in ensuring the market finds a better balance to support sustainable prices for growers,” the report said.

    The representative body for Australia’s avocado industry has urged people to stock up on the fruit, which is rich in healthy, good fats.

    “Like all growers, avocado growers have also been experiencing high input costs from increases in the cost of fertiliser, fuel and labour shortages,” Avocados Australia CEO John Tyas said last month.

    “Despite this, avocados are being sold at prices that are offering excellent value for shoppers at the moment.

    “While households are feeling the pinch with inflation, we recommend that shoppers take advantage of the health-giving properties of avocados.”

  • Luxury bakery chain Lady M shuts stores in Mainland China

    Luxury bakery chain Lady M shuts stores in Mainland China

    Luxury confections brand Lady M will close all outlets on the Chinese mainland by September 10 but plans to return with a new business strategy later.

    The New York-based patisserie brand has 27 licensed stores in Chinese cities including Shanghai, Beijing, Shenzhen and Xiamen, as well as three food-processing plants.

    Customers who own prepaid cards and vouchers can still use them to make offline and online purchases before September 10.

    They can also claim a refund between September 1 and September 15 through its mini-program on WeChat mini program.

    The company announced earlier this month that it plans to pursue a direct company-owned strategy in China to strengthen business and drive growth.

    Lady M did not renew the license agreement with Shun Lee Shanghai Commercial Management Co for five provinces, which expired on April 9.

    “We have built up a significant business presence in the past five years and regret any inconvenience caused by the closing of the license stores,” Shanghai Muxin Catering Service Management Co, a wholly unit of Shun Lee, said in an announcement on Wednesday.

    Lady M’s stores at high-end shopping malls and popular areas always attract large crowds, with people queuing up for a taste of its handmade multi-layered crêpe cakes and gourmet desserts.

    The first Lady M boutique store in China was launched at the IFC Mall in the Lujiazui area of ​​​​Shanghai in September 2017.

    Microblog user “Lovley Butter” has been ordering birthday cakes from Lady M for the last few years as an avid lover of its signature multi-layered crêpes.

    But new bakery and dessert stores have continued to emerge in recent years, which have done better at catering to local tastes and providing seasonal offerings.

    Lady M said it is looking forward to taking a direct role in elevating the China business, a market that is pivotal to its growth strategy, said CEO of Lady M, Ken Romaniszyn, in a press release on July 14.

    It plans to focus on developing the China market with new concept boutiques and innovative product offerings, allowing the company to maintain the highest quality and consistency for its customers.