Category: Food

Retail News Asia is committed to providing both local and global retailers with the latest Food and Food & Beverage news throughout the Asian market. This on a daily base.

  • Indonesia seeks to re-brew its coffee glory

    Indonesia seeks to re-brew its coffee glory

    Wake up and smell the coffee. After four years of posting lower production volume and shrinking plantation area, Indonesia is finally making a move to reverse the situation.

    Despite being the world’s fourth largest coffee producer, the country produces mainly Robusta coffee beans that are of lower quality than Arabica, and its own production volume has been falling over the past few years.

    The fact has prompted the government to rejuvenate 8,850 hectares of unproductive coffee plantations and open 200 ha of new ones in Central Kalimantan.

    For 2017, Rp 35.51 billion (US$2.66 million) has been allocated for that purpose, said the Agriculture Ministry’s plantation director general, Bambang.

    “Our vision is to increase plantation size, supported by programs from the government and various stakeholders. We need support from the latter because the state budget is limited,” he said on Friday.

    Ministry data shows overall plantation size has been steadily shrinking every year since 2013. The figure stood at 1.24 million ha back then and is predicted to have fallen to 1.22 million ha in 2016, with further reduction expected this year.

    Seasonal changes, combined with frequent volcanic eruptions, have been named as culprits behind the falling plantation size.

    With diminishing plantations, production volume has declined as well. While the volume reached 675,881 tons in 2013, it is predicted to have dropped 5 percent to 639,305 tons in 2016 and to slump to 637,537 tons in 2017.

    Bambang acknowledged the rejuvenation program would not yield instant results, as coffee plantations normally take three years to harvest and assured that the government had a few more tricks up its sleeves to improve the situation.

    It is in the process of registering more coffee products under the geographical indication (GI) scheme and specialty coffee to the Law and Human Rights Ministry’s Directorate General of Intellectual Property Rights.

    It is also supporting more farmers to plant Arabica coffee plants, as they only account for 30 percent of total plantations. Arabica coffee and those labeled GI, as well as specialty coffee — such as Gayo, Mandailing, Kintamani, Temanggung,

    Ciwidey, Manglayang, Wamena, Toraja and Gowa — are priced higher than Robusta. Arabica is planted on high land of 600 to 2,000 meters above sea surface, while Robusta, with its low acidity and bitterness, is planted on low land of 200 to 800 m above sea surface.

    Yusriadi, a 37-year-old coffee farmer from Bondowoso, East Java, is among farmers that have enjoyed the benefits of planting Arabica coffee. He has a monthly income of more than Rp 10 million, as Arabica sells higher than Robusta.

    “The central government and regional administration introduced Arabica coffee planting with good SOP [standard operating procedures] in 2011, so we can increase productivity and sell the harvest at a much higher price,” he said.

    Meanwhile, M. Kirom of the Indonesian Coffee Exporters and Industry Association (AEKI) said Indonesia still had room to improve its productivity, which stood at around 700 kg per ha compared to Vietnam with 3 tons per ha.

    “We can increase it to 1.5 tons per hectare and still have better quality than Vietnamese coffee because our soil is just naturally suitable for coffee,” he said.

    Separately, Indonesian Coffee Farmers Association (Apeki) chairman Sumarhum lauded the government’s move.

    “In the past, the government was half-hearted toward this commodity, but that’s not the case now. Coffee prices are good and global demand is huge, there’s no way the government is closing its eyes to it,” he said.

  • Agriculture ministry to stop corn imports in 2017

    Agriculture ministry to stop corn imports in 2017

    Indonesias Agriculture Ministry has targeted to stop the import of corn that is used as raw material for producing livestock feed in 2017, an official of the ministry stated.

    The ministry has expanded the corn plantation area by two million hectares and has encouraged feed producers to buy corn produced locally, an official of the Ministrys Directorate General of Animal Feed Triastuti Andajani said in a statement.

    Corn is the largest component in livestock feed production.

    “With the increasing population of poultry, including broilers, hens, local chicken, and ducks, the demand for corn has also increased,” she pointed out.

    The Indonesian Feed Millers Association (GPMT) has forecast that feed production in 2017 could reach 18.5 million tons, and it would need 9.25 million tons of corn.

    Independent farmers will need some 3.6 million tons of corn based on the assumption of 300,000 tons of consumption per month.

    Corn demand for animal feed in 2017 is estimated to reach 12.85 million tons, or 1.1 million tons per month on an average.

    In September, the ministry and GPMT had signed a memorandum of understanding, which was followed by cooperation between the agriculture offices in 33 provinces and local feed producers to buy corn produced locally.

    The cooperation is aimed at ensuring that animal feed producers buy locally produced corn, with price reference based on Trade Ministers Regulation No. 21 of 2016.

    The ministrys data revealed that corn imports in 2016, as of December, had declined to 884,679 tons, or 68 percent as compared to imports during the last five years.

    The country had imported 3 million tons of corn in 2011, 1.5 million tons in 2012, 2.95 million tons in 2013, 3.1 million tons in 2014, and 2.74 million tons in 2015.

  • Fatburger China plans big Beijing presence

    Fatburger China plans big Beijing presence

    Under a franchise deal, California chain Fatburger is about to establish a presence in Beijing.

    Known for its made-to-order burgers, shakes and fries, the brand has signed a franchise development contract with Beijing Haisiyamei Restaurant Management, which has committed to build more than 15 Fatburger China restaurants in Beijing.

    This follows the launch of the burger brand in Shanghai, at Sinan Mansions in Huangpu, about to be followed by outlets at BFC and Shanghai Tower.

    In the capital city, the first Fatburger China outlet will be at the Grand Summit Beijing, to be followed by another at Gemdale Plaza Beijing

    Fatburger is aiming to take its all-American dining experience to new territories worldwide, and has opened in 32 countries. It has just launched in the Philippines and has agreements in place for a further 350-plus locations internationally.

    “Sharing core values with key partners is crucial to the growth of the Fatburger brand throughout the world, and we are certain Beijing Haisiyamei Restaurant Management will successfully introduce our menu to new fans,” says Fatburger CEO Andy Wiederhorn.

    Fatburger is a fast-casual restaurant serving burgers crafted specifically for each customer. It started its foray in Asia with its parent, Fog Cutter Capital Group, signing a deal with Puji Capital in Shanghai with the aim of expanding across China, Taiwan and Singapore.

  • Lina’s Paris seeking partners in SE Asia

    Lina’s Paris seeking partners in SE Asia

    After launching in Korea, French fast-casual restaurant chain Lina’s Paris is planning to roll out across Southeast Asia.

    Working with a franchisee, it already has 10 restaurants in Korea and has just opened a kiosk in Seoul Art Center with 100 seats.

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    Founded in 1989, Lina’s Paris offers French-style breakfasts, sandwiches, salads, hot dishes, soups, fresh juice, sorbet and pastries. The outlets are designed as comfortable lounges with free WiFi and Parisian decor. In some countries the offer includes organic and gluten-free food.

    Lina’s Paris has nearly 50 restaurants in six countries, and says it is now actively seeking partners in Southeast Asia.

  • Kura Sushi going suburban in Taiwan

    Kura Sushi going suburban in Taiwan

    Japan’s Kura Corporation plans to octuple the number of its Kura Sushi conveyor-belt restaurants in Taiwan to 40 by 2024.

    Its present five sushi-train restaurants are mainly in urban areas, but it plans to move to the suburbs with outlets along busy streets. It plans to open five restaurants this year.

    Kura opened its first restaurant outside Japan in Taiwan in 2014. The five outlets in Taiwan are smaller than their Japanese counterparts, with up to 30 per cent fewer seats. Kura shops in Japan can seat an average of 200 diners. However, on a per-restaurant basis, the group’s Taiwan revenue almost matches that of the outlets in Japan.

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    Reservations can be made online up to two weeks in advance, with the Taiwan restaurants usually fully booked for lunch and dinner.

    With rents rising almost every year in Taiwan as land prices surge, Kura has decided to switch its expansion focus to the suburbs where long-term contracts are still possible. Kura Taiwan president Kentaro Nishikawa also says there are “many more benefits out there”.

    While the Taiwan division only broke even in its last fiscal year, it expects to turn a profit this year.

    Nishikawa says it is hard to manage restaurants that sell alcoholic beverages in Taiwan because Taiwanese usually spend little on dining out and do not drink much. He says many customers come in groups and stay for conversation long after finishing their meals.

    He says Kura will add curry rice using vinegared rice, plus other dishes to its menus in Taiwan. It will also differentiate the Taiwan restaurants from the Japan chain by offering fresh fish bought from local markets and cut in front of the customer.

    Kura also has restaurants in the US and is looking to spread to other countries.

  • DFS opens Whiskey House at Hong Kong airport

    DFS opens Whiskey House at Hong Kong airport

    Over 250 expressions from 50 international brands will be on offer for passengers travelling through Hong Kong’s airport, including the opportunity to sample more than 40 different whiskies every day.

    The Whiskey House has been created by DFS in partnership with William Grant & Sons, whose whisky brands include Balvenie, Tullamore Dew, Grant’s Glenfiddich and Monkey Shoulder as well as rum brand, Sailor Jerry and Hendrick’s gin.

    For whisky enthusiasts there’ll be blind tasting and tasting sessions every weekend from 4-7pm, as well as the chance to have 10% off every purchase when spirits are bought at departure and then collected at arrivals on the return leg of the trip.

    DFS already has its T Galleria retail stores across Hong Kong in Causeway Bay and Tsim Sha Tsui as well as its DFS store at Hong Kong airport.

    Brooke Supernaw, DFS group’s senior vice president of spirits, wine, tobacco, food and gifts, said, “DFS’ The Whiskey House is inspired by our customers and their love of discovery. At The Whiskey House, the discerning traveler can explore and indulge themselves in a world of whiskies from across the globe, enjoy tailored tastings and embark upon a unique travel experience from the moment they enter the airport.”

    Hong Kong has witnessed a boom in interest in whisky over recent years as more consumers explore different expressions and more brands have become available. MHD, LVMH, Edrington and William Grant remain as some of the biggest whisky distributors in Hong Kong, but a number of smaller, specialist ventures have appeared, such as single malt retailers, Caskells in Tsim Sha Tsui.

    Speaking to dbHK at the time of Caskells’ opening last year, owner John Rhodes said:

    “Although Hong Kong has a growing curiosity towards single malts – there is still a lot that can be done to inform people of the very wide scope of whisky there is not only in Scotch but worldwide.

    “Hong Kong – as with any market – is dominated by some big players with some excellent products but there are also a lot of smaller companies that have similar high quality products, and it is these that we want to bring to the general market.”

    The advent of the consumer-focused Whisky Festival and Malt Masters events in Hong Kong has also helped introduce the diversity of the whisky category to Hong Kong’s spirits lovers.

  • Bake Kyoto outlet features Lego counter

    Bake Kyoto outlet features Lego counter

    A counter made from monotone Lego toy building bricks is a feature of Japanese cheese-tart shop Bake  Kyoto’s new outlet.

    Tokyo-based designer Yusuke Seki uses the counter as a centrepiece of the new store to display its products. It joins other new Bake stores that feature a sunset-hued acrylic counter and bespoke aluminium tiles.

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    Seki says he chose to use Lego pieces as his main material “because it connects to visitors”.

    “This architectural fabric serves as the shared language of communication between those whose spoken language may differ,” he says. “Its appeal is universal, intuitive, and its attraction felt by nearly every generation. It evokes a sense of intimacy, creating a moment that connects people to this space.”

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    A second, complementary feature of the store is a lattice framework lining the walls on either side of the counter, reports DeZeen.com. The latticework uses a bamboo technique known as shitajimado, which is traditionally used on the windows of Japanese teahouses. Seki has put a contemporary spin on the classic technique, using a pale wood overlaid on partially exposed walls.

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    “Left partially exposed, these walls allow customers to interact with a new iteration of tradition, while simultaneously encouraging an interaction with the older exterior wall cladding,” says the designer. “The store is thereby given a firm sense of place, reverberating with a reverence for the region.”

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    An open kitchen in the back, where the cheese tarts are baked, is another feature. A shelf on one side of the room holds stacks of Bake’s bright yellow takeaway boxes.

    Seki founded his studio in 2008, and his shop interiors are minimalist, often featuring cement and pale wood. His shops include a hand-forged knife specialist and a kimono store.

    Photos: Takumi Ota.

  • Improved quality boosts export of fruits, vegetables

    Improved quality boosts export of fruits, vegetables

    Việt Nam’s fruit and vegetable export in 2016 hit US$2.4 billion, a 30 per cent increase over 2015, and exceeding the Ministry of Industry and Trade’s yearly target of $2.2 billion.

    According to the Vietnam Fruit and Vegetables Association, the result was attributed to efforts to seek new markets and keep traditional markets.

    In 2016, five types of fruits gained entry to four new markets — mangoes to Australia, dragon fruits to Taiwan (China), longans and lychees to Thailand and cashew to Peru — thus expanding the market for Việt Nam’s fruit and vegetable to more than 60 countries and territories.

    China continues to be the largest market for Việt Nam’s fruits and vegetables, accounting for some 70 per cent, followed by the Republic of Korea, the United States and Japan.

    Bùi Sỹ Doanh, from the Department of Plant Protection under the Ministry of Agriculture and Rural Development, said the department would continue negotiations on technical barriers to help more Vietnamese fruits and vegetables enter selective markets like the United States, Japan and Australia.

    In 2017, Việt Nam hopes to win import approval from Australia for its dragon fruits, approval from Japan for red-flesh dragon fruits and from the United States for star apples.

    Nguyễn Hữu Đạt from the Vietnam Fruit and Vegetables Association emphasised the need to further improve post-harvest preservation and processing technologies to meet demands for quality and diverse products in foreign markets.

  • Starbucks launches first single-origin Yunnan coffee in China

    Starbucks launches first single-origin Yunnan coffee in China

    Starbucks today launched its first Starbucks Single-origin Yunnan coffee to usher in the New Year in China. Available for a limited time across all Starbucks retail locations in Mainland China, the new Starbucks Single-origin Yunnan coffee pays tribute to four years of close collaboration between the Starbucks China Farmer Support Center and local coffee farmers in Pu’er, Yunnan Province. The introduction of the Starbucks Single-origin Yunnan coffee, which features 100 percent arabica coffee from the region, signifies an important step forward to completing the Starbucks China supply-chain, delivering premium coffee from bean to cup.

    “The Starbucks Yunnan Coffee Project is about creating a positive impact on the local coffee farming communities and we are thrilled to bring this vision to life with the launch of the Starbucks Single-origin Yunnan coffee, especially at the beginning of the New Year,” said Belinda Wong, ceo, Starbucks China. “We will continue to build on the strong foundations established by the Starbucks China Farmer Support Center to deepen our partnership with local farmers and to develop even more localized, high-quality coffee that can be celebrated and enjoyed in Starbucks stores across China and globally.”

    Located at the same latitude as other renowned coffee-producing regions, such as Colombia and Jamaica, Pu’er is the coffee capital of China. The distinctive packaging of the Starbucks Single-origin Yunnan coffee is inspired by its sub-tropical landscape, which is home to soaring mountains, running creeks, and vibrant coffee and tea plantations.

    “Over the past few years, we have been extremely humbled by how the local Pu’er coffee farming community has embraced us as part of their extended family,” said Alan Tong, director, Starbucks Farmer Support Center. “The Starbucks® Single-origin Yunnan coffee is the fruits of labour for many local farmers and I am very excited that we are able to share them with our customers in China. This medium-roasted coffee is rich, multidimensional and consistently captures the unique flavors of Yunnan in a Starbucks cup – herbal notes, balanced acidity, and a smooth and elegant mouthfeel.”

    Yunnan plays an important strategic role in Starbucks growth in China. In 2012, Starbucks established its first Asia-based Starbucks Farmer Support Center in Pu’er with the aspiration to help improve the quality of Yunnan coffee and to share it with the world. Over the past four years, the Starbucks Farmer Support Center has trained nearly 10,000 farmers in Yunnan province on sustainable farming practices. It has also certified over 1,200 farms, covering nearly 11,000 hectares of land, through the company’s Coffee and Farmer Equity (C.A.F.E.) Practices, which ensures high-quality coffee that is grown in a socially and environmentally responsible manner. In the 12 months between 2015 and 2016 alone, the Starbucks Farmer Support Center has certified 576 farms.

    Starbucks has a long history of collaboration with Yunnan coffee farmers. In early 2009, as part of the Starbucks 10th Anniversary celebrations in China, the company launched the Starbucks South of the Clouds Blend, featuring high-quality Yunnan arabica coffee beans. With firm support from the local and provincial governments, the Starbucks South of the Clouds Blend is now available in Starbucks stores in numerous locations across Asia and the United States.

  • Tous Les Jours expansion plan in China

    Tous Les Jours expansion plan in China

    Korean group CJ Foodville has opened two Tous Les Jours cafes in Chongqing with plans to expand further into China’s inland cities.

    CJ Foodville is running its Tous Les Jours business in China in the form of direct ownership and master franchise. It already has stores in Beijing, Chongqing, Guangzhou, Shanghai, Suzhou, Tianjin and Weihai. It has master franchise chains in 10 provinces plus stores under a master franchise contract in Xinjiang autonomous territory. At the end of December it had a total of 140 stores in China.

    A company official says the aim is to open more than 100 locations in China this year, and more than 1000 by 2020. “With the opening of the Chongqing location, we are set to move into the western part of China.”

  • Jumbo Group signs deal for Vietnam

    Jumbo Group signs deal for Vietnam

    Singapore seafood restaurant company Jumbo Group has signed a franchise agreement to introduce its brand in Vietnam.

    Known for its chili crab, the F&B chain has granted franchise rights to Vietnam’s Nova Bac Nam 79 Joint Stock Company for it to run Jumbo Seafood restaurants in Ho Chi Minh City and Da Nang.

    Vietnam’s first Jumbo Seafood outlet is expected to open in Ho Chi Minh City in about six months’ time.

    The agreement is for an initial term of 10 years, and it is expected that three Jumbo Seafood outlets will be opened within two years.

    Jumbo Group is a multi-concept dining and F&B group with a network spanning Singapore, China and Japan. It also provides catering services, and in Singapore sells packaged sauces and spice mixes. It has three outlets in Shanghai, with three more planned, and in November reported a full-year profit increase of 17.9 per cent.

  • Korea lifts import duties on eggs

    Korea lifts import duties on eggs

    The government will waive duties on imports of eight types of egg-related products, including fresh and powdered eggs, as the shortage in Korea is deepening after a widespread outbreak of avian influenza, which has led to the culling of nearly 30 million birds.

    The Korean government doesn’t import fresh eggs, but said Tuesday it would do so to alleviate the shortage. This is the first time in 18 years, which was when the country imported a small volume of fresh eggs from Thailand, that the Korean government imported fresh eggs from abroad, an official at the Ministry of Agriculture, Food and Rural Affairs said.

    “The data showed that we had very few occasions of importing fresh eggs from abroad in the past and even though they were imported, they were not for the public to buy at stores, but rather they were for other reasons such as medical research purposes,” said an official at the Ministry of Strategy and Finance. “This will be the first time for the government to allow importing large volume of fresh eggs.”

    The duty exemption will last until June. 30, the Finance Ministry said Tuesday. Currently, the import tariff on egg products ranges from 8 percent to 30 percent, but it will be suspended for six months.

    “The government has decided to remove tariffs on eggs to deal with soaring prices and shortage of them in the country due to AI,” said Kim Young-noh, a director at the Finance Ministry.

    The Finance Ministry said it will expedite inspections to have fresh eggs arrive as early as possible, or before the Lunar New Year holiday, when demand for eggs and poultry products tends to be higher.

    A total of 98,000 tons of egg-related products can be imported without tariffs, and among them 35,000 tons, or about 700 million, will be fresh eggs. The 700 million eggs can meet Koreans’ daily consumption for about 20 days.

    About 30.3 million birds have been slaughtered as of Tuesday, 50 days after the virus started to spread in the country. By type, layer chickens were affected the most. Nearly 22.45 million birds that were killed were layer chickens, which is about 32.1 percent of the layer chickens raised in the country.

    “About 30 percent of layer chickens are killed due to AI and the supply and demand problem will last at least six months from now [since the number of chickens for laying purposes needs to grow], said an official at the Agriculture Ministry.

    The average retail price for a tray of 30 eggs jumped 47.2 percent from 5,604 won ($4.66) a month ago to 8,251 won as of Tuesday due to the outbreak of the AI, according to data compiled by the Korea Agro-Fisheries & Food Trade Corporation (aT).

    The highest price reported to aT for a tray of 30 eggs was 9,700 won, which is 39 percent higher than the highest prices last month, which was when the shortage began after the country was hit by the virus on Nov. 16.

    Meanwhile, the government also has decided to distribute 7,200 tons of reserve fishery products to stabilize the heated market ahead of the Lunar New Year.

    The Ministry of Oceans and Fisheries said it will distribute its fishery products until Jan. 26 and local retailers, including traditional markets, will sell such goods 10 to 30 percent cheaper than retail prices.

  • Vietnam sugar production down 13%

    Vietnam sugar production down 13%

    Sugar output in the 2015-16 crop was 1.23 million tonnes, a year-on-year drop of 12.7 percent, said Phạm Quốc Doanh, Chairman of the Việt Nam Sugarcane and Sugar Association, at a seminar in HCM City last week of sugar producers, distributors and consumers.

    Together with 185,000 tonnes of imports, this fully met the domestic demand forecast by the Ministry of Industry and Trade, he said.

    Prices would not fluctuate much from now through the Lunar New Year on January 28, he said.

    Many sugar mills had signed long-term contracts with beverage production companies and fulfilled them.

    Sugar prices depend much on sugarcane prices and global sugar prices, but with production of six months supplying demand for the whole year, output and prices are often volatile, he said. Sugar traders and food and beverage producers dislike this volatility, he added.

    Representatives of Coca-Cola Vietnam and Tân Hiệp Phát said steady prices should be ensured. They also said the sugar producers should invest more in packaging that is bigger than the current 50kg-bags to reduce loading and unloading costs.

    A representative of Tây Ninh-based Thành Thành Công Trading JSC said sugar quality has improved significantly.

    “Our RE (refined extra) already met quality standards, the newly produced RS (refined standards) sugar is very good, but by the end of the season, the latter’s colour and moisture change much. Sugar producers must work to improve this,” she said.

    Many suggested that the Government should keep a close eye on sugar imported ostensibly for re-export since it is sold surreptitiously in the domestic market, and prevent smuggling to protect the domestic industry.

    Chairman Doanh said the association has suggested to the Government that it should organise auctions for sugar import quotas in the first quarter instead of the third quarter, and only allow import of raw sugar to safeguard local jobs.

    The association said enterprises that fail to utilise their import permits should not be allowed to use them later.

    Doanh quoted the International Sugar Organisation as saying that in 2016-17 the global sugar market would face a shortage of 6.2 million tonnes, and inventories would shrink to their lowest levels since 2010-11. Therefore, global sugar prices would remain high, he said.

  • For 7-Eleven, its all on a par

    For 7-Eleven, its all on a par

    One yuan fetched HK$1.12 on the foreign currency market yesterday.

    While China’s currency would need to fall 10.7 percent to reach actual parity with the Hong Kong dollar, the exchange rate offered by the city’s largest operator of convenience stores shows how depreciation pressures are making the yuan less attractive to hold.

    “The recent sharp yuan depreciation has hurt local merchants’ willingness to accept yuan,” said Kevin Lai, chief economist for Asia excluding Japan at Daiwa Capital Markets in Hong Kong.

    “The fact that they demand a bigger premium in the exchange rate to accept yuan payments shows the outlook is pretty negative for the Chinese currency.”

    Trading the yuan at parity with the Hong Kong dollar by local retail chain may be a new norm to avoid foreign exchange risk amid a weakening Chinese currency, said Hang Seng Bank (0011) acting chief economist Thomas Shik Chun-sing, who expects the yuan to further soften 3-5 percent this year.

    7-Eleven adjusted its yuan rate in light of recent drastic fluctuations in the currency and will change it whenever necessary, a company spokesman said in an e-mailed reply to questions.

    The convenience store chain has more than 900 stores in Hong Kong and is part of Jardine Matheson Holdings’ Dairy Farm.

    Signs in Circle K, another major convenience store chain, offer an exchange rate of 100 yuan per HK$105. Rates at cosmetic retail chain Sa Sa and Mannings, a personal health retailer under Dairy Farm, are both 100 yuan per HK$110.

    The yuan plunged about 12 percent against the greenback last year.

  • AHDB Reports Beefy Christmas in Hong Kong

    AHDB Reports Beefy Christmas in Hong Kong

    The two pre-packed premium steak lines are listed in Park N Shop, Fusion, Taste and International stores in the territory and Macau and are available now. The launch is supported by publicity and PR.

    This launch comes after major successes for UK lamb, beef and pork products in 2016 with Hong Kong supermarket chains such as Welcome, Aeon and City Super. UK beef exports year to end of October are up 18 per cent in value, making the territory the largest destination for UK beef outside the EU.

    Jean-Pierre Garnier, the Head of Meat Exports for AHDB says: “We are delighted with the level of retail interest for our products. Hong Kong is a very competitive market for meat and, at the top end, congested with offer from all over the world.

    “Nonetheless, we offer a unique, grass-fed, tender and flavoursome product that is attracting a high premium against beef from other origins. The Hong Kong lamb market is smaller but we are leader at the top end of the market.

    “Premium pork, sausages and pork pies have also strong and growing sales. AHDB is consistently investing in promotion in Hong Kong. In 2017, we are planning a large presence at the Hofex and Restaurant & Bar food shows as well as food service and retail promotions.”