Retail News CRM

Category: General

Retail News Asia is committed to providing both local and global retailers with the latest General Retail news throughout the Asian market. This on a daily base.

  • Twitter is working on an Undo button

    Twitter is working on an Undo button

    Judging by evidence spotted by reverse engineer Jane Wong, Twitter is working on a yet-unannounced Undo button. The feature will appear after the user sends a tweet. The point of the “Undo” button is probably to give the user the option to stop their tweet from posting shortly after hitting the Send button if a mistake has been made. This alleged feature could be the answer to the criticism Twitter has gathered for not having an edit button.

    Over the years there has been pressure on the social network from the Twitter community to add an edit button.

    Twitter’s new “Undo” button seems like a partial solution, as it shows the company is still on the offensive about the idea to edit tweets.

    The Undo Button isn’t the only new feature expected to come to Twitter. Recently, the network was spotted testing a Shop button that shows up in tweets including links to online stores, and earlier, the Super Follow feature was introduced, allowing people to charge for access to their tweets. We won’t be surprised if Twitter has more goodies to show us in the near future.

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  • Vietnam considers airspace permission for 737 MAX aircraft

    Vietnam considers airspace permission for 737 MAX aircraft

    Vietnam aviation authorities have proposed that the Boeing 737 Max aircraft be allowed to pass through the country’s airspace after two years of grounding.

    The proposal was made after the Civil Aviation Authority of Vietnam (CAAV) reviewed Boeing’s efforts to improve the aircraft and the evaluation of major aviation authorities such as the U.S. Federal Aviation Administration and the European Union Aviation Safety Agency.

    The U.S. allowed the resumption of Boeing 737 Max operations in December and Europe did so in January.

    China and Russia have not opened up their airspace, and when restrictions are lifted in these countries the CAAV will propose that this aircraft is allowed to operate in and imported into Vietnam.

    The Boeing 737 Max was grounded worldwide in March 2019 after 346 people were killed in two crashes in the space of a few months in Indonesia and Ethiopia.

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  • WhatsApp is working on encrypted chat backups, disappearing photo feature

    WhatsApp is working on encrypted chat backups, disappearing photo feature

    We’ve got a bit of welcome news from a WhatsApp leak today, especially in this era of constant bombardment with news about data spills and app security breaches all over the place.

    “WhatsApp is working on cloud backups encryption,” the independent but reliable source WABetaInfo claims in the Twitter leak. Apparently, WhatsApp is introducing a new password-protected chat backup feature on their messaging app. You can choose to lock any of your chats behind a password, and not even WhatsApp will have access to these private passwords. Upon reinstallation of WhatsApp, or installation on a new device, you will receive a password prompt to unlock your protected messages.

    Although the chat database is already encrypted, the encryption does not extend to shared media, and according to WABetaInfo, the algorithm is reversible and not end-to-end encrypted.

    The cloud-backup encryption feature should become available on a future update for both Android and iOS.

    This is not the only security update news we’ve got from WhatsApp, however. A few days ago, it was revealed WhatsApp is also testing a function for sending messages which disappear after 24 hours, as well as self-destructing photos—Snapchat-style.

    In order to use any of these features, though, you will have to agree to WhatsApp’s new privacy policy before the May 15 deadline. Failing to do so will make you lose the functionality of the app and all upcoming features.

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  • Malaysia retail sales slump to worst in the recent 22 years

    Malaysia retail sales slump to worst in the recent 22 years

    Malaysia retail sales last year dropped to the lowest level in 22 years as the country has been heavily impacted by the Covid-19 pandemic.

    According to the Malaysia Retail Sales Report, turnover plummeted 16.3 percent last year, with most retail sub-sectors recording double-digit declines. The department store and fashion segments shrunk at 38.3 percent and 37.9 percent respectively, the worst-performing sectors.

    Since the Movement Control Order (MCO) was in place for most of the first quarter, retail sales this year are expected to drop 4.1 percent, with the first quarter’s sales down by 13.4 percent. The next three quarters will show recovery, the report predicts.

    “Last year, Malaysia’s retail industry recorded the worst performance since the Asian financial and economic crisis that took place 22 years ago,” said Tan Hai Hsin, MD at Retail Group Malaysia. “In 1998, retail sales in Malaysia dropped by 20 percent.”

    While most retail sub-sectors, including F&B, children products, and pharmacy, contracted by double digits, the convenience-store sector posted its best performance with 14.8 percent growth last year. The furniture and electronics sector surged by 0.4 percent despite the pandemic.

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  • Microsoft appears ready to add Dark Theme to its Office suite apps for Android

    Microsoft appears ready to add Dark Theme to its Office suite apps for Android

    Microsoft is adding Dark Theme to its Microsoft Office suite apps for Android. Dark Theme replaces the standard black text on a white background with white text on a black background. This reduces the strain on the user’s eyes, especially at night or in a dark room. And Dark Theme also can help save some battery life on a phone using an AMOLED panel. That’s because unlike LCD displays, AMOLED does not use a backlight and each pixel can be controlled individually.

    The color black is created on an AMOLED screen by turning off a pixel and such pixels don’t draw power from the battery. So with a black background, enough pixels are shut down to make a difference in how much power is being used by the screen.

    Paluzzi disseminated a tweet that included screenshots of Microsoft Word in Dark Theme. The tipster said that the same look will be used for PowerPoint and Excel. There will be three options for users to select, Light theme, Dark theme or System Default. The Light theme is the traditional white background with black text, Dark theme is the inverse, and System Default uses whichever theme you have set for your phone. A blank sheet in Word is white, even in Dark Theme. But Paluzzi says that this might change to black when the feature is rolled out.

    Microsoft had already added Dark Theme to several of its Android apps including OneDrive, Edge, Outlook, OneNote, and Remote Desktop, so it is no surprise that this capability is being rolled out for its Office suite app.

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  • After 30 Years Singapore Airlines Flies The Boeing 737 Again

    After 30 Years Singapore Airlines Flies The Boeing 737 Again

    Previously operated by Singapore Airlines (SIA) decades ago, the 737 as an aircraft type will once again operate under the carrier’s brand and livery. Up until now, the Southeast Asian airline had delegated much of its low-demand, short-haul operations to subsidiary airline Silkair. Now that the Silkair brand and its operations are being absorbed by SIA, the former’s 737s will be operated by the latter. The first of these SIA 737s took off for regular passenger service on Thursday, going from Singapore to Phuket. Let’s take a look at the flight and what it represents.

    Airline Geeks noted that on Thursday, March 4th, SIA completed its first 737-800 flight. This flight was designated as flight SQ736, from Singapore to Phuket (Thailand). RadarBox.com data shows that the Boeing 737-800 departed at 16:21 local time. After one hour and 44 minutes of flying time, the aircraft landed at Phuket’s airport (HKT) at 17:05 local time.

    After just over an hour on the ground in Phuket, the 737 took off on its return flight at 18:13, arriving back in Singapore (SIN) at 21:06 local

    As for the jet that operated this service, it was registered 9V-MGA. Data from Planespotters.net shows that it first flew with SilkAir in February 2014. After more than six years of service with the regional airline, it now flies with SIA.

    The aircraft, along with SIA’s other ‘newly acquired’ jets, will be configured to seat 12 in business class and 150 in the economy. The former will have a 2-2 setup while the latter is a standard 3-3 narrowbody economy configuration.

    It was noted by Airline Geeks that the inaugural flight to Phuket offered “an upgraded experience including food, beverages, and an amenity kit.”

    In fact, a menu of signature Singapore and Thai dishes were (and continue to be) available to business class and economy class passengers. This will run through to the end of March.

    Passengers in business class will also receive a unique celebratory cocktail named Tropical Sunrise. The special drink will be available on all Boeing 737 flights.

  • Chinese New Year timing impacts Singapore retail sales in January

    Chinese New Year timing impacts Singapore retail sales in January

    Shops in Singapore had a quieter-than-usual January ahead of muted Chinese New Year celebrations, with official data showing retail sales down 6.1 percent year-on-year.

    “The larger decline in January 2021 was due partly to higher sales in January 2020, when the Chinese New Year was celebrated,” the Department of Statistics said in a Friday statement.

    Although Singapore has lifted most domestic pandemic-related restrictions on business and socializing, the usual street pageantry did not take place during this year’s holiday, which was celebrated in mid-February.

    The usual big and boisterous family parties, during which gifts are handed out, were limited to eight visitors or two households.

    January sales of food and beverages were down by around 25 percent, the department reported, as families did not stock up as usual ahead of the holiday.

    The annual Chinese or Lunar New Year is one of the main public holidays in Singapore, where around 70 percent of the population is of Chinese descent.

    With Singapore closed to almost all visitors and business travel limited to a handful of countries, tourist-dependent sectors such as department stores and cosmetics also saw huge declines, the department said, falling by around 30 percent compared to January 2020 “as they continue to remain affected by low visitor arrivals.”

    Singapore’s economy shrank by a record 5.4 percent in 2020, though the government expects a rebound this year and is projecting growth of around the same percentage as last year’s contraction.

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  • Dell Technologies to launch US$50m Global Innovation Hub in Singapore

    Dell Technologies to launch US$50m Global Innovation Hub in Singapore

    The GIH is launched under the Dell Technologies Digital Future – Made in Singapore initiative that aims to fast track the adoption of digital solutions and drive digital innovations developed in Singapore for partners and customers globally to be future-ready. A first-of-its-kind innovation centre situated outside of the company’s global headquarters in the United States, the GIH will focus on advancing multiple growth areas for digital transformation including augmented/mixed reality, data analytics, cloud-native, cybersecurity and edge computing. It is also home to a specialised team responsible for enhancing user experiences through innovation.

    In addition, the GIH houses existing R&D facilities in Singapore such as the Singapore Design Centre – responsible for global product design and development of key product categories such as monitors and client peripherals. It also includes a hardware prototyping lab dedicated to product design and innovation, and an Artificial Intelligence (AI) Experience Zone – a catalyst for AI understanding and adoption.

    The establishment of this hub has created more than 160 job opportunities in emerging technologies in Singapore. Diverse R&D innovators comprising designers, developers and strategists will be recruited and the hiring process will be completed by this year. All new hires for the GIH are based in Singapore and will drive R&D programmes for customers and partners worldwide.

    Amit Midha, President, Asia Pacific & Japan and Global Digital Cities, Dell Technologies, said: “Singapore is globally recognised as an internationally vibrant business, technology and thriving R&D hub. Our Digital Future – Made in Singapore initiative further supports Singapore’s unique standing by driving digital innovations developed in Singapore to the world. We’re very excited to unveil our global innovation hub as part of this initiative that will allow us to ideate, experiment and co-create meaningful digital solutions for our global customer and partner ecosystem. The Dell Technologies Global Innovation Hub in Singapore supported by talented local professionals will allow us to further contribute to the country’s growth and develop innovative products and solutions in emerging technologies to serve the wider regional and global markets.”

    Last year, the Singapore government announced an investment of S$25 billion into its next five-year plan for research, innovation and enterprise (RIE 2025) to meet a broader spectrum of national needs and build a knowledge-based and innovation-driven economy and society.

    “Dell Technologies’ Global Innovation Hub speaks to the company’s confidence in Singapore as an attractive R&D location, with access to talent and a vibrant ecosystem of partners here and in the region. Dell Technologies will create meaningful jobs for Singaporeans across design, strategy, research and product development. These in turn support our efforts in building a Smart Nation and a strong digital economy,” said Mr Ang Chin Tah, Vice President and Head, DISG.

    Over the past two decades, Dell Technologies has been proactively enabling businesses and communities in Singapore. Having started as a PC-maker, Dell Technologies has since evolved to become one of the largest global technology companies with deep expertise across edge computing, 5G, cloud, security and artificial intelligence and machine learning. Today, the company drives digital transformation initiatives for companies of all sizes via its comprehensive product portfolio.

    The launch of the GIH and a move to leverage local talent continue the momentum by Dell Technologies to upskill and train more than 3,000 fresh graduates, mid-career professionals and students in Singapore to be future-ready, as well as a collaboration with Singapore Management University for its students to benefit from a curriculum on cloud-native and emerging technologies.

    Added Midha: “The world needs technology now more than ever. In encouraging the adoption of digital solutions and new technologies, strengthening our product and process innovation system, and engaging the talent pipeline, we believe that we are paving the path for a more resilient, progressive, inclusive and sustainable economy.”

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  • AirAsia making Plans for Flying Taxi business next year

    AirAsia making Plans for Flying Taxi business next year

    Malaysian budget airline AirAsia Group on Saturday stated that plans are in the works to launch a flying-taxi business next year.

    Air Asia CEO Tony Fernandes on Saturday said that the company is working on the project, and it would take about a year and a half to launch it. He made these statements at an online discussion as part of the Youth Economic Forum.

    Fernandes further said that the flying taxis will be powered by a quadcopter, and it will have as many as four seats.

    With the COVID-19 pandemic proving to be detrimental to the aviation business, Air Asia has now branched into the digital space, launching a “super app” that offers services from travel and shopping to logistics and financial services, thus diversifying its revenue stream.

    Meanwhile, Tata Sons will enhance its shareholding in a low-cost carrier — AirAsia India — by buying a 32.67 percent equity stake of its JV partner AirAsia Group Berhad.

    The budget airline is a JV in which Tata Sons owns 51 percent stake, while 49 percent is held with AAIL.

    After the transaction, Tata’s shareholding will go up to 83.67 percent, while that of AAIL will come down to 16.33 percent.

    In a regulatory filing made to Bursa Malaysia, AirAsia Group Berhad said the transaction via a share purchase agreement with Tata Sons was agreed by AAIL’s Board.

    Headquartered in Bengaluru, AAI flies to 19 domestic destinations across India with 33 Airbus A320 aircraft.

  • Singapore-Based Compliance Specialist Partners HPE

    Singapore-Based Compliance Specialist Partners HPE

    Tookitaki is partnering with Hewlett Packard Enterprise to provide the financial sector with enhanced anti-money laundering capabilities using artificial intelligence and machine learning.

    The offering, delivered via HPE GreenLake for Big Data, enables financial institutions to create a central big data platform capable of rolling out anti-money laundering solutions centered around data analytics, the Singapore-based regtech said in a statement.

    The announcement follows a pilot with UOB that covered transaction monitoring and name screening, in which the models achieved 96% prediction accuracy in the high priority category, the announcement said.

    Abhishek Chatterjee, Co-Founder and CEO, Tookitaki, said that banks need high module accuracy systems to ensure they are staying compliant at a time when organizational growth and business continuity are crucial to success and highlighted the benefits of an enhanced AML solution delivered with the flexibility of an as-a-service model.

    Founded in 2014, Tookitaki’s revenue growth has surpassed 300 percent over the last two years. It raised $19.2 million in Series A funding in 2019, which the startup said would be used to grow its presence across the U.S. and Asia-Pacific.

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  • Affiliate Marketing Tracking: Tools Overview

    Affiliate Marketing Tracking: Tools Overview

    Affiliate marketing is how a person, business, or organization can sell their products with different companies(affiliates) or persons for a commission. Affiliate marketing comes from Affinity marketing, which is gradually becoming a significant revenue source for various brands. Used by businesses to manage, track, and optimize their marketing activities, it involves sales monitoring, conversions, and clicks from affiliated websites to follow their affiliate’s performance. However, managing and tracking affiliates can be a nightmare for businesses. For utilizing the potential that affiliates bring, businesses must find reliable ways to track and channelize activities to the right channel.

    Fashion is the most popular affiliate marketing category.

    Affiliate marketing tracking software is a tool that manages and optimizes tracking for affiliates. Depending on different business models, affiliate marketing tracking software manages, tracks, and promotes marketing activities accurately and timely. Affiliate marketing software is responsible for tracking the number of clicks, source of origination of URL, time and location of clicks, calculating cost accordingly and much more. Some of the essential features of tracking software are:

    • Real-Time Insights: A kind of dashboard that presents you with an accurate picture of clicks, sales, and leads coming from affiliates with granular tracking. From creating personalized alerts to a personal dashboard, you see what you want to see.
    • Seamless integration: With online activities getting into the limelight, seamless integration to various websites and apps play a crucial role. Performance centric APIs for both web and mobile should be capable enough of extracting data with accuracy.
    • Monitor and Management: Both organizations or individuals and their affiliates should be able to track campaign activities, including purchases and click made from affiliate links.
    • Precisely accurate: With a lot happening on GUI, especially in a small mobile screen, software should be capable of Optimizing traffic sources precisely identifying potential leads with quality to generate the highest revenue in real-time. AI integrated software provides comprehensive insights, the discovery of new affiliates, and increased scalability.
    • Safeguarding against Fraud: Quickly flagging abnormal behavior and checking fraud clicks/traffics in real-time, software should have a high-security standard to protect against fraud.

    Tracing Made Easy: Finding a suitable program for an organization can be a tricky task, and with an abundance of available tools providing similar functionalities, it’s like extracting droplets from the sea. However, based on the criteria, below are a few affiliating marketing tracking tools aiming to succeed soon.

    • EverFlow:Amplifying marketing performance, it’s a tool capable of transforming data into actions. With niche UI and effective data analyzing, it tracks partners the right way your business needs.
    • Voluum:A one-stop solution for all your marketing activities, it tracks everything in a single place. Voluum is an add tracker controlling different ad formats and your campaigns for optimization.
    • Post Affiliate Pro: A globally popular tool recognized as the face of affiliating marketing tracking. Known for accurate tracking and intuitive dashboards, it’s a tool managing commissions and campaigns with 170+ CMS & Payment gateways.
    • Cake: A multichannel marketing tool presenting a holistic view by collects, validates, and distributes leads in real-time. With a global presence in 50+ countries and 500+ advertisers, accurate measurement, data security, and excellent customer support are critical features of cake.
    • iDevAffiliate is one of the most user-friendly cloud-based software or self-hosted software available where people can create their affiliate programs and customize them. Mastering the art of tracking, feature-rich iDevAffiliate designed for both expert and novice users. It incorporates a built-in onboarding guide providing you a step by step guild alongside video tutorials. Becoming more and more popular every year, it has a bunch of features described below
    • Dashboard using graphs and color scheme to provide insights on lead tracking, reports, top affiliates, and commission.
    • Affiliated can integrate multiple social media accounts like Facebook, LinkedIn, Twitter, and Pinterest to build their social media presence.
    • Each product/service has a different commission, making it an outstanding tool for managing different profit margins or rewarding higher commissions on specific items.
    • With more than 175+ integration of built-in shopping carts, eCommerce platforms, direct payment providers, WordPress plugins, subscription systems, and lead or landing pages, you get everything set up for you in just a single click.
    • Unique coupon code tracking that allots affiliates their unique coupons to use in their marketing campaigns.

    iDevAffiliate

    Depending on your business model and program, one marketing affiliating tracking tool is perfect for your needs. However, easy of using software, accurate tracking, available features make one software more suitable for you. iDevAffiliates is one of the software that has many features on top of core features like SEO linking, localization tools, tier recruiting, fraud protection, etc., which make it value-added software for managing and streamlining your affiliate programs.

  • Twitter is testing a Shop button that will let you buy items more easily

    Twitter is testing a Shop button that will let you buy items more easily

    Twitter is planning to introduce a new shopping feature similar to what other social media like Facebook and Instagram offer. According to social media consultant Matt Navarra’s recent tweet, the social media giant is testing a new card designed to appear in tweets containing a shopping link. Key elements in the card include the item’s price and a huge, easy-to-tap “Shop” button.

    The introduction of the new Twitter shopping card would be great news for online stores and influencers alike. Selling products on social media can be a challenge, but the card’s design would make a product harder to miss while a potential buyer is scrolling down their feed.

    It is worth pointing out that this isn’t a new ad format. Twitter’s new shopping card is just a prettier way for shopping links to be visualized on the platform. Though we’re sure Twitter won’t mind if such tweets get promoted for a nominal fee.

    Twitter’s push to make its platform more shopping-friendly is not an unexpected one, as some rivals like Facebook have featured options for selling products for a couple of years now. From a business point of view, it is a smart move on the company’s hand to expand its sources of income. Time will tell if users like the new feature or if they are put off from the social giant in the aftermath of its new shop buttons.

  • How Apple’s iOS 14 privacy-friendly update is helping Twitter out

    How Apple’s iOS 14 privacy-friendly update is helping Twitter out

    We have all learned to question our privacy in this day and age of constant online activity, Alexa and Siri always listening, and advertisers spewing ads at us about things we hadn’t even yet realized we wanted. The whole Facebook fiasco over data privacy violation didn’t help our sense of security much, either.

    However, Apple seems to be taking a step in the right direction with its next update to give us a little more peace of mind. Apple’s iOS 14.5 (to be released in the very near future) is including a significant and commendable change in its privacy policy. As of the update’s release, all apps will be required to ask for explicit permission before using IDFA (a unique identifier all iPhones and iPads have to allow device tracking) for advertising (or other) purposes.

    According to Apple, users will have complete control over who is able to track their activity and data. Of course, that doesn’t guarantee we’ll always have full use of an app before consenting to data collection, but it does provide a significantly better sense of security.

    Twitter CEO Ned Segal voiced his approval for the coming update as well yesterday at the Morgan Stanley Technology, Media & Telecom Conference, claiming it will provide a more even playing field between social media companies. Segal acknowledged Twitter has not been as streamlined in leveraging its use of users’ data as other platforms (e.g. Facebook and Instagram), putting it at a disadvantage. However, this update will put all media companies back at the same starting point, requiring user permission to begin collecting data which most have been freely gathering left and right until now.

    “IDFA in a way is going to level the playing field. We’re in an industry where many were much better than Twitter historically at leveraging all of the data that was available to them, from the device ID to what people were doing on other websites. When we all have the same set of new challenges that we have to face, leveling the playing field will be a really interesting impact on the broader industry.”

    Segal promises that Twitter will not begin asking users for access to their devices right away, a restraint which other companies are unlikely to show. Instead, he plans to scope out and “learn from the industry and the broader ecosystem” before making such a move.

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  • iPhone users finally getting the YouTube Music Now Playing redesign

    iPhone users finally getting the YouTube Music Now Playing redesign

    It took Google nine months to bring the redesigned Now Playing UI to YouTube Music users on iOS. iPhone owners probably don’t remember, but redesigned Now Playing UI was first released on Android back in June.

    The new redesign makes it easier to access various controls by putting them on the same page. For example, the shuffle and repeat buttons show up on the Now Playing page instead of being hidden in the queue. Some of the buttons have been moved around to make room for the new ones, but the important thing is that it’s now easier to access them.

    There’s one important feature that’s hidden behind the artwork displayed while a song is played, so make sure to tap on it if you want to share, download, start listening to a radio station, or cast. iPhone users who received the new UI will also notice that there’s a smaller Song/Video toggle at the top of the cover art.

    The new Now Playing UI redesigned is rolled out to iPhone users in waves. There’s no way to manually download this yet, as YouTube has decided to make it available via a server-side update.

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  • Benetti Yachts Commits to Reduce Carbon Footprint across Family-Owned Business

    Benetti Yachts Commits to Reduce Carbon Footprint across Family-Owned Business

    From shipyard investment to innovative yachts, Benetti has been an industry leader in sustainably-minded innovation since 2002 with the introduction of the first hybrid diesel-electric propulsion system, “65-metre Ambrosia yacht”. One of the world’s leading superyacht builders, Benetti is part of a forward-thinking, family-owned business that understands that yachts are a family activity to enjoy one of nature’s greatest treasures: the open sea. With this mindset, Benetti commits to navigate how to limit or reduce carbon footprint across construction, design and protection so that yacht owners have options.

    “At Benetti, we deliver our enduring passion for the sea and for sailing by combining Italian craftsmanship and innovation into every yacht we design and build. Following the pandemic, we’ve accelerated our commitment to reduce carbon footprint. It’s time, money and resources that we feel are worth it,” says  Peter Mahony, General Manager at Benetti Yachts Asia. He continues, “Fortunately, the Benetti company mission is supported by a growing trend across Asia for innovative and forward-thinking options. With a Benetti yacht, we have the sweet spot where green awareness technology meets the utmost quality and comfort, which is possible through constant innovation and research.”

    Sustainable Shipyard Improvements

    Benetti Yachts has been implementing improvements at the Livorno and Viareggio Italian shipyards to enhance energy efficiency and reduce both pollution and waste at the source. Benetti looks at every possible way to improve the production cycle including reducing water waste, reducing fuel consumption with new high-power stations for moored Giga yachts of over 100 metres, replacing incandescent light bulbs with LED lamps to reduce 70% of energy consumption, installing a photovoltaic plant and a sophisticated solar thermal system to reduce 50% of methane greenhouse gases and insulating the Livorno shipyard sheds with cladding to enhance energy efficiency at thermal and acoustic levels.

    Improving Yacht Energy Efficiency

    Benetti’s design efforts are primarily focused on the hybrid engines to reduce fuel consumption and  harmful CO2 emissions. Most of the yachts have the option to be equipped with innovative propulsion systems and carefully-chosen materials while advancing propulsion systems and improving onboard energy efficiency.

    Both the 107-metre giga yacht Benetti FB272 Luminosity gigayacht and Asia market-favourite, the Benetti B.Yond 37M, are equipped with hybrid propulsion systems to reduce environmental impact and fuel consumption. Luminosity, the biggest hybrid in the world features an intelligent propulsion system developed by top industry experts co-ordinated by Benetti’s Technical Department. While B.Yond 37M is a popular yacht in the Asian market due to its reduced environmental impact with the hybrid diesel-electric propulsion system developed by the Siemens Marine Global Competence Centre in Italy. The many optimized hybrid engines integrations available from Benetti  don’t sacrifice comfort or style.

    From shipyard investment to innovative yachts, Benetti has been an industry leader in sustainably-minded innovation since 2002 with the introduction of the first hybrid diesel-electric propulsion system, “65-metre Ambrosia yacht”. One of the world’s leading superyacht builders, Benetti is part of a forward-thinking, family-owned business that understands that yachts are a family activity to enjoy one of nature’s greatest treasures: the open sea. With this mindset, Benetti commits to navigate how to limit or reduce carbon footprint across construction, design and protection so that yacht owners have options.

    “At Benetti, we deliver our enduring passion for the sea and for sailing by combining Italian craftsmanship and innovation into every yacht we design and build. Following the pandemic, we’ve accelerated our commitment to reduce carbon footprint. It’s time, money and resources that we feel are worth it,” says  Peter Mahony, General Manager at Benetti Yachts Asia. He continues, “Fortunately, the Benetti company mission is supported by a growing trend across Asia for innovative and forward-thinking options. With a Benetti yacht, we have the sweet spot where green awareness technology meets the utmost quality and comfort, which is possible through constant innovation and research.”

    Sustainable Shipyard Improvements

    Benetti Yachts has been implementing improvements at the Livorno and Viareggio Italian shipyards to enhance energy efficiency and reduce both pollution and waste at the source. Benetti looks at every possible way to improve the production cycle including reducing water waste, reducing fuel consumption with new high-power stations for moored Giga yachts of over 100 metres, replacing incandescent light bulbs with LED lamps to reduce 70% of energy consumption, installing a photovoltaic plant and a sophisticated solar thermal system to reduce 50% of methane greenhouse gases and insulating the Livorno shipyard sheds with cladding to enhance energy efficiency at thermal and acoustic levels.

    Improving Yacht Energy Efficiency

    Benetti’s design efforts are primarily focused on the hybrid engines to reduce fuel consumption and  harmful CO2 emissions. Most of the yachts have the option to be equipped with innovative propulsion systems and carefully-chosen materials while advancing propulsion systems and improving onboard energy efficiency.  

    Both the 107-metre giga yacht Benetti FB272 Luminosity gigayacht and Asia market-favourite, the Benetti B.Yond 37M, are equipped with hybrid propulsion systems to reduce environmental impact and fuel consumption. Luminosity, the biggest hybrid in the world features an intelligent propulsion system developed by top industry experts co-ordinated by Benetti’s Technical Department. While B.Yond 37M is a popular yacht in the Asian market due to its reduced environmental impact with the hybrid diesel-electric propulsion system developed by the Siemens Marine Global Competence Centre in Italy. The many optimized hybrid engines integrations available from Benetti  don’t sacrifice comfort or style.

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