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Category: Living

Retail News Asia is committed to providing both local and global retailers with the latest Living news throughout the Asian market. This on a daily base.

  • TikTok Shop Nears €500 Million in European GMV Led by Creator Affiliates

    TikTok Shop Nears €500 Million in European GMV Led by Creator Affiliates

    TikTok Shop generated €498.78 million in gross merchandise value across Germany, France, Spain, and Italy during the second quarter. Independent content creators drove nearly all of that volume.

    Affiliate creators accounted for 69.9 per cent of total sales across the four European markets, according to estimates compiled by Lengow and Kalodata. Direct brand storefronts generated the remainder.

    Shoppable Video Dominates Live Streams

    Short video clips with embedded product links drove 63.8 per cent of all transactions. Live shopping streams generated just 17.2 per cent. The breakdown reveals that European shoppers prefer on-demand video over scheduled shopping broadcasts.

    That pattern contrasts sharply with Southeast Asia, where ByteDance built TikTok Shop through marathon livestreams. Live broadcasts remain the core revenue engine for merchants competing against Shopee and Lazada in Indonesia, Thailand, and Vietnam.

    European Merchant Model Shifts to Creator Networks

    European sellers are moving marketing budgets out of standalone brand accounts and into creator commissions. Instead of managing internal production studios, merchants rely on third-party influencers to post reviews and tutorials linked directly to checkout.

    This model allows ByteDance to scale product listings without holding inventory or funding local customer acquisition campaigns. Brands fulfill orders directly. Creators collect automatic commissions on every item sold through their feeds.

    ByteDance now faces the challenge of sustaining creator-led conversion rates as it expands TikTok Shop into more European Union markets and navigates tighter regulatory scrutiny over platform e-commerce.

  • Ella Baché Deploys AI Across Retail Operations and Supply Chain

    Ella Baché Deploys AI Across Retail Operations and Supply Chain

    Australian skincare brand and salon operator Ella Baché is rolling out artificial intelligence across its buying, inventory forecasting, and customer management systems. The rollout follows a network-wide shift to omnichannel retail.

    Tracing its origins to 1936, the Sydney-headquartered company operates roughly 150 Australian salon locations alongside its digital retail channels.

    Supply Chain and Digital Pivot

    Chief executive Pippa Hallas said the deployment focuses on practical operational tasks. Automated tools now handle routine data analysis in order planning and customer service. That rollout builds on an operational reset that began when pandemic lockdowns forced the temporary closure of the entire 150-store salon network.

    To survive that disruption, the group built 150 digital storefronts for its therapists and franchise partners. That shift converted the legacy salon chain into a blended digital operator. A dedicated research, manufacturing, and distribution facility in Sydney supports the network.

    Local Manufacturing and Category Pressure

    Local manufacturing relies on domestic ingredients to meet consumer demand for traceable Australian skincare. This integrated setup gives the business direct control over formulations and packaging lines without relying on offshore contract packagers.

    Across the Asia-Pacific personal care sector, heritage skincare brands face competition from fast-turnaround cosmetics labels and expanding invasive aesthetic clinics. Newer rivals chase viral social media trends and quick procedures. Ella Baché is instead leaning into proprietary formulation and non-invasive salon treatments to protect its margin profile.

    Work is now underway to integrate these artificial intelligence tools into internal staff training modules and product development workflows ahead of scheduled product releases.

  • Sigma Healthcare Profit Jumps 22 per Cent as Annual Sales Top $10.8 Billion

    Sigma Healthcare Profit Jumps 22 per Cent as Annual Sales Top $10.8 Billion

    Sigma Healthcare posted a 22.3 per cent rise in annual net profit to $732.3 million for the year ended June 30, lifted by pharmacy additions and GLP-1 prescription volumes.

    Group revenue advanced 15.5 per cent to $10.8 billion, while normalised earnings before interest and taxes climbed 20.6 per cent to breach $1 billion.

    The results reflect the first full operating cycle since Sigma combined operations with discount chain Chemist Warehouse. Chief Executive Officer Vikesh Ramsunder told investors the business now oversees nearly 1,000 pharmacies worldwide, supported by supply-chain integration across wholesale and retail divisions.

    Chemist Warehouse Drives Domestic Momentum

    Australia generated the bulk of earnings, lifting revenue 14.9 per cent to $10.4 billion and normalised operating profit by 18.3 per cent. Chemist Warehouse added 24 domestic sites to reach 561 stores, generating network sales growth of 15.9 per cent and same-store sales gains of 13.4 per cent.

    Sales of GLP-1 weight-loss medications contributed heavily to turnover across the network. While the high-cost treatments carry lower percentage returns, Sigma maintained its Australian gross margin at 17.6 per cent by expanding front-of-store retail lines, introducing more than 470 private-label products during the financial year.

    For retail pharmacy chains across the Asia-Pacific region, Sigma’s post-merger run shows how high-volume discount models can protect margins even as prescription product mixes shift toward expensive, low-margin therapies. It also demonstrates how domestic retail density provides cash flow stability after walking away from risky international takeovers, including Sigma’s abandoned $14 billion tilt at Britain’s Boots chain.

    Synergies and Franchise Pipeline

    Sigma captured $32.6 million in operational savings during the year as it works toward an annual cost-reduction target of $100 million by the 2029 financial year.

    Wholesale franchise networks Amcal and Discount Drug Stores are also rebuilding footprint after years of store rationalisation. Management has assembled an opening pipeline of 82 stores, scheduled to return both banner groups to net store count growth during the 2027 financial year.

  • Moshi Moshi Lifts First-Half Profit 21.5% as Thai Network Expands

    Moshi Moshi Lifts First-Half Profit 21.5% as Thai Network Expands

    Thai lifestyle retailer Moshi Moshi increased its first-half net profit by 21.5 per cent to 352.83 million baht, driven by new store openings and stronger gross margins.

    Operating revenue rose 17.3 per cent year on year to 1,654 million baht across the six months, keeping pace with management’s annual growth target of 15 to 20 per cent.

    During the second quarter, operating revenue climbed 17.2 per cent to 956.1 million baht, while net profit gained 20 per cent to 161.86 million baht. Gross margin widened 140 basis points to 56.4 per cent. Same-store sales grew 4.0 per cent in the quarter, building on a 15.2 per cent jump in the prior-year period.

    The company operated 218 stores at the end of June, an increase of 37 outlets over 12 months. Most of Thailand’s 76 provinces and Greater Bangkok now host at least one location. Management plans 35 net new store openings for the full 2026 financial year, having completed roughly half that target by mid-year.

    Inventory Velocity and Mall Pipeline

    Product turnover drives customer traffic across the chain’s 13 merchandise categories, which span stationery, beauty, plush toys, apparel and home accessories. Moshi Moshi manages an inventory catalogue of more than 25,000 stock-keeping units and releases approximately 1,000 new items every month at accessible price points.

    Physical malls remain the core sales channel. Key landlords Central Pattana, Central Retail’s Robinson lifestyle malls, Berli Jucker’s Big C, and CP Axtra’s Lotus’s offer about 500 commercial sites nationwide. The company is also opening stand-alone outlets near some of Thailand’s 150 universities, including a campus branch at Chulalongkorn University in Bangkok.

    Wholesale revenue, which represents 11 per cent of total turnover, expanded at a slower rate during the half. Disruption from bridge construction near Bangkok’s Platinum Fashion Mall cut pedestrian traffic and limited tour bus access to the company’s wholesale unit. Digital channels accounted for just 3 per cent of total sales across Shopee, Lazada and TikTok.

    Regional Competition and Overseas Targets

    Domestic mall coverage will eventually hit saturation as Moshi Moshi fills out second-tier provincial cities and campus locations. Maintaining double-digit annual sales growth beyond Thailand requires entering neighbouring Southeast Asian markets with matching demographics.

    Competitors are already securing positions across the region. Singapore-based lifestyle brand Oh!some operates stores in Cambodia across three Aeon malls in Phnom Penh, runs outlets in Hanoi and Ho Chi Minh City, and trades from three stores inside Bangkok. For Moshi Moshi, replicating its format in Vietnam, Indonesia and Cambodia represents the logical next leg of expansion once Thai site availability narrows.

    The company continues store renovations and floor-space expansions across its domestic mall network while tracking toward its target of 35 net new store additions by December 2026.

  • Real Pet Food Expands Fussy Cat Range with Dental Dry Food

    Real Pet Food Expands Fussy Cat Range with Dental Dry Food

    Real Pet Food Company expanded its Australian cat care line with the release of Fussy Cat Dental Defence Ocean Fish, a grain-free dry formula targeting dental health.

    The product uses an engineered kibble shape designed to prompt chewing and reduce tartar accumulation on teeth. Australian-sourced ocean fish forms the core protein base alongside added calcium for bone and tooth maintenance.

    Oral Care in Pet Grocery

    Specialised pet nutrition remains one of the steadiest sub-sectors in Australasian grocery aisles. Supermarket operators continue giving shelf space to functional lines that address specific conditions such as joint health, digestion, and dental hygiene. Fussy Cat competes directly against established premium dry pet food lines across supermarket networks in the region.

    Sourcing and Format Strategy

    Domestic ingredient sourcing gives local pet manufacturers a clear marketing point against imported dry kibble brands. Real Pet Food Company relies on local fish supply to back its grain-free recipe specifications across Australian grocery distribution.

    Retailers will track sell-through rates as the new dental stock hits Australian pet food fixtures over the coming retail quarter.

  • KKR Agrees to Buy Japanese Beauty Platform Ci Flavours

    KKR Agrees to Buy Japanese Beauty Platform Ci Flavours

    KKR has agreed to acquire Japanese personal care platform Ci Flavours from existing shareholders, including consumer buyout specialist L Catterton.

    The buyout firm will take full ownership from all current equity holders, which include founder Yusaku Horiuchi, Ebeauty Group and Yanagi Capital Partners. Financial terms were not disclosed.

    Horiuchi and Ci Flavours chief executive Yoshiaki Okura will reinvest alongside KKR to retain management stakes in the company. Founded in 2011, the Tokyo-based firm built a retail footprint across Japan and expanded overseas distribution into Asia and North America.

    Brand roster and overseas distribution

    Ci Flavours operates a portfolio spanning haircare, skincare, body care and lifestyle goods. Its primary labels include &Honey, 8 The Thalasso, Unlabel, Theratis and Moroccan Beauty.

    The business handles product lines through multiple channels, including original equipment manufacturing, direct-to-consumer digital storefronts, department store counters and international ingredient sourcing. Mass-market and premium haircare lines in domestic drugstores provided the company with steady cash flow to push into regional export markets.

    Private equity shifts in Japanese consumer assets

    L Catterton backed Ci Flavours in 2022, completing an exit four years later as global private equity funds continue trading established Japanese consumer brands. KKR has actively adjusted its regional consumer portfolio, having completed the sale of supermarket chain Seiyu to Trial Holdings for US$2.55 billion.

    Okura and his executive team plan to deploy fresh capital into foreign market distribution, recruitment and targeted add-on acquisitions in personal care.

  • Asia-Pacific Diaper Market to Reach $19.9 Billion as Pant Formats Gain

    Asia-Pacific Diaper Market to Reach $19.9 Billion as Pant Formats Gain

    The Asia-Pacific baby diaper market reached USD 11.3 billion in 2025, heading toward USD 19.9 billion by 2035. Revenue across the region will hit USD 12.1 billion in 2026, expanding at a 5.9 per cent annual compound rate over the ten-year period.

    Unicharm Corporation led the regional sector with more than 21 per cent market share in 2025. Together with Procter & Gamble, Hengan International Group, Kao Corporation, and Kimberly-Clark Corporation, the top five players controlled 58 per cent of total diaper revenue across Asia-Pacific.

    Shift to Pants and Digital Channels

    Taped diapers generated 52 per cent of sales in 2025, anchored by newborn demand and premium lines such as Pampers Premium Care and Huggies Platinum. Pant-style diapers accounted for the remaining 48 per cent. Rising demand for mobile infant formats will push pant diapers to 56 per cent of the total market by 2035, expanding at a 7.2 per cent annual rate.

    Digital storefronts captured 44.9 per cent of total regional revenue in 2025. Diaper sales through online platforms are climbing at 7.5 per cent annually, led by recurring orders on Tmall, JD.com, Flipkart, Lazada, and Shopee. High price transparency on these marketplaces is forcing brand owners to rely on bundle promotions and subscription models rather than standard shelf markups.

    Volume Split Between East and South Asia

    China remains the largest market by revenue, while India is expanding the fastest. Mature metropolitan markets in Japan, South Korea, and Tier-1 Chinese cities reward high-specification components, including multi-layer superabsorbent polymer cores, breathable backsheets, and wetness indicators. Suppliers in these markets face tighter environmental policy, including South Korean producer-responsibility rules and Japanese resource-circulation guidelines targeting nonwoven plastic waste.

    In contrast, revenue growth across India, Indonesia, Vietnam, and the Philippines relies on converting households from cloth to disposable products. That conversion hits income ceilings in areas where household earnings stay below USD 5 per day. Sourcing volatility in polypropylene nonwovens and elastic attachments leaves little room for price increases in mass-market packs.

    Regional manufacturers are running split production lines to balance these distinct market demands. The strategy separates high-speed, cost-optimized conversion for Southeast Asian distribution networks from thin-core premium lines destined for East Asian e-commerce channels.

    Production economics now hinge on how fast producers adjust material formulations before municipal packaging and nonwoven waste rules take effect in Northeast Asian retail networks.

  • Taiwan Fuel Retailers Freeze Pump Prices for Fourth Week as Currency Offsets Crude

    Taiwan Fuel Retailers Freeze Pump Prices for Fourth Week as Currency Offsets Crude

    CPC Corp and Formosa Petrochemical held Taiwan retail fuel prices steady this week, freezing forecourt rates for a fourth consecutive week despite crude topping US$93 a barrel. The decision leaves domestic transport costs stable across thousands of service stations as logistics networks enter the late-summer freight cycle.

    Retail unleaded gasoline remains at NT$30.5 per liter for 92-octane, NT$32 for 95-octane, and NT$34 for 98-octane at both retail chains. Premium diesel holds at NT$29.3 per liter at state-run CPC stations and NT$29.1 per liter at Formosa pumps.

    Crude Spike Versus Currency Gains

    International crude rallied last week after geopolitical friction between the United States and Iran threatened oil supplies. CPC calculates weekly domestic price adjustments through a floating formula weighted 70 percent to Dubai crude and 30 percent to Brent.

    Under that formula, Taiwan’s baseline import crude basket averaged US$93.01 per barrel last week, up from US$89.84 the week before. Foreign exchange movements absorbed the shock. The New Taiwan dollar appreciated to an average of NT$31.901 against the greenback from NT$32.194 a week earlier, cutting the landed cost of dollar-denominated crude deliveries.

    Pump Rates at the Forecourt

    Price stability at the pump shields commercial delivery fleets and consumers from short-term commodity spikes. Fuel distributors across Southeast and East Asia have faced margin compression over the past two quarters as crude volatility tests state-managed pricing mechanisms and retail price caps.

    Both refiners will review their pricing formula at the close of trading on Friday, with market attention focused on whether the US$93 crude threshold forces an adjustment in next week’s retail slate.

  • Loft Returns to Hong Kong with 3,500-Product Pop-Up at Moko

    Loft Returns to Hong Kong with 3,500-Product Pop-Up at Moko

    Japanese lifestyle chain Loft returned to Hong Kong on August 22, opening a 3,500-product pop-up store at the Moko shopping mall in Mong Kok.

    The one-year temporary location is run by local retail operator Yaichi under a pricing model pegged directly to Japanese domestic rates. The store carries inventory across stationery, cosmetics, homeware, gifts and seasonal items, reviving the Japanese brand’s presence in the territory following an earlier exit.

    Merchandise lineup and price matching

    Yaichi built the retail concept around a Japan Price Match guarantee to counter gray-market importers and cross-border shopping. The outlet stocks exclusive items including the Loft Limited Tote Bag, B-Side Label vinyl stickers, and beauty lines such as Vim Beauty, a cosmetics label developed by Japanese creator Marilyn.

    Alongside shelf pricing, the operator rolled out a dedicated membership tier called Yaichi Loft Tomo. The programme offers members discounted pricing and promotional perks during the pop-up’s stay at the Sun Hung Kai Properties-owned retail complex.

    Testing demand through local franchise partners

    Japanese variety and lifestyle chains have adjusted their overseas playbooks across Greater China, using franchise and distribution partners rather than heavy direct capital investments. Loft previously opened its first direct flagship in Shanghai in mid-2020, but the Hong Kong format relies entirely on Yaichi to manage local stock and lease commitments.

    The Moko pop-up is scheduled to trade through August 2027, giving the brand a 12-month window to gauge consumer response before committing to permanent standalone stores in the city.

  • Adairs Lifts FY26 Revenue to $641.7 Million Despite Furniture Slump

    Adairs Lifts FY26 Revenue to $641.7 Million Despite Furniture Slump

    Adairs Limited lifted group revenue 3.8 per cent to $641.7 million in FY26 as solid sales at its core homewares brand and Mocka offset a furniture slump.

    Underlying net profit after tax rose to $34.6 million, though non-cash impairment charges dragged the Australian retailer to a statutory net loss of $39.4 million.

    The flagship Adairs banner drove the performance. Sales grew 3.9 per cent to $459.2 million, lifting underlying earnings before interest and tax 14.9 per cent to $41.1 million. Gross margin reached 60.9 per cent, while EBIT margin widened 90 basis points to 9 per cent.

    Mocka expanded at a faster clip. Revenue jumped 22.9 per cent to $71.2 million and underlying EBIT climbed 32.1 per cent to $10.1 million, supported by catalogue expansion and pricing adjustments. The brand also opened physical trial stores in June.

    Supply snags hit furniture earnings

    Focus on Furniture weighed on group returns. Sales dropped 5.6 per cent to $111.3 million and underlying EBIT plunged 67.6 per cent after a third-quarter leadership transition disrupted inventory purchasing, thinned showroom floor stock and stretched customer delivery timelines.

    The group installed a new divisional chief executive and restarted supplier ordering in April and May. Inbound stock shipments are scheduled to rebuild availability through the second quarter of FY27, with fresh furniture collections arriving from October.

    Store network plans and debt reduction

    Discretionary retailers across Australasia continue to grapple with uneven consumer sentiment by tightening supply chains and defending gross margins. Adairs countered the furniture drag by trimming net debt by $20 million to $47.6 million, funding a 9.5 per cent increase in full-year dividends to 11.5 cents per share.

    Network changes will remain selective in the year ahead. The group plans to open seven to 10 stores, refurbish four to six, and shut between two and five underperforming sites, while Focus on Furniture will focus on relocations rather than adding new stores before earnings recover across FY28.

  • Ampol Convenience Earnings Rise 12% to $299 Million in First Half

    Ampol Convenience Earnings Rise 12% to $299 Million in First Half

    Ampol Limited lifted its convenience division earnings 12 per cent in the first half of 2026, riding out global oil market volatility linked to Middle East tensions. Adjusted earnings before interest, tax, depreciation and amortisation for the retail network reached $299 million on a replacement-cost basis.

    Earnings before interest and tax in convenience climbed to $204.5 million for the six months ended June 30. Across the wider group, underlying net profit after tax on a replacement-cost basis reached $857.2 million.

    Volume Gains on the Forecourt

    Convenience fuel sales volumes rose 2.4 per cent during the half. Growth centered on base-grade petrol and standard diesel, helped by steady product availability across company-controlled forecourts while wholesale supply chains faced regional shipping constraints.

    Higher pump throughput carried additional foot traffic into store aisles. The shift toward value-oriented base fuels reflects tighter household budgets across Australian metro and regional markets, where motorists continue to trade down from premium fuel grades.

    Shifting Margins Across the Network

    Forecourt operators across Australia and Southeast Asia face a tricky balancing act between volatile wholesale procurement costs and sticky retail shop margins. Competitors such as Viva Energy and standard supermarket-aligned fuel sites have stepped up food and drink promotions to offset lower margins on refined fuel imports.

    Ampol relies on its domestic refining and supply infrastructure to keep supply steady when geopolitical shocks disrupt trade routes. The focus turns to whether retail shop baskets can hold their value into the second half as motorists watch day-to-day spending at the register.

  • Parent Hax Secures Coles Distribution for Rinse-Free Washcloth

    Parent Hax Secures Coles Distribution for Rinse-Free Washcloth

    Melbourne startup Parent Hax has secured national retail distribution with supermarket chain Coles for Top N Tail, its rinse-free washcloth priced at $15 for a 20-pack.

    The listing gives the young Australian brand immediate nationwide physical reach across one of the country’s two dominant grocery networks.

    Plant-based formulation targeting bath alternatives

    Top N Tail is formulated with plant-based cleansers, glycerin, aloe and chamomile. Unlike standard baby wipes designed for spot cleaning, the cloth is self-foaming and built for full-body cleansing without requiring water rinsing afterwards.

    Parent Hax engineered the item to bridge the gap between quick wet wipes and full tub baths, targeting parents seeking faster hygiene routines. The product cleans deeply enough to replace an evening wash while cutting down bath preparation and cleanup time.

    Supermarket baby care competition

    Supermarket baby aisles across Australia have traditionally belonged to multinational incumbents selling standard wet wipes and liquid soaps. Coles and rival Woolworths have steadily allocated shelf space to local independent brands offering premium or plant-derived formulations that command higher retail price points.

    Parent Hax enters this category at a per-unit premium compared to conventional baby wipes, betting that convenience and reduced water use justify the $15 shelf price. Initial sales performance across Coles stores will determine whether the startup can expand the range into additional personal care formats.

  • Philippine Fuel Retailers Raise Diesel by P2.31 per Liter

    Philippine Fuel Retailers Raise Diesel by P2.31 per Liter

    Philippine fuel retailers will raise pump prices on August 25, adding P2.31 per liter to diesel and P1.08 per liter to gasoline.

    The adjustment extends a second consecutive week of increases across Metro Manila and provincial networks, following a sharp rise on August 18 when diesel jumped P3.84 and gasoline gained P2.49. Kerosene will also climb by P0.95 per liter for the week of August 25 to 31, according to Department of Energy pricing data.

    What Drives the Regional Surge

    Dubai crude climbed roughly $8.90 per barrel during trading between August 10 and 14, driving refined product benchmarks higher across Asia. International diesel prices climbed $11.40 per barrel over the same period, while international gasoline rose $6.50 per barrel.

    Shipping constraints through the Strait of Hormuz contributed to the tighter supply outlook. Tanker transits through the passage dropped from 17 vessels on August 10 to 16 on August 11, reflecting persistent friction between Iranian and US-Israeli forces.

    Transport Costs and Supply Chains

    Rising pump prices squeeze operating margins for regional delivery fleets and retail logistics networks across the archipelago. The Philippines imports almost all of its fuel requirements, making freight and retail transport immediately sensitive to movements in global oil benchmarks and foreign exchange rates.

    Current retail levels sit well above baseline figures recorded in February. Prior to the escalation in Middle East maritime disputes, common retail prices in Metro Manila stood at P55.00 per liter for diesel and P56.00 per liter for RON95 gasoline.

    Russia also maintained its export ban on diesel during the August trading cycle, limiting replacement cargoes for Asian buyers and keeping regional diesel prices firm.

    Energy authorities will monitor crude throughput and tanker traffic through the Persian Gulf during the next trading window to assess adjustments for the first week of September.

  • Chiikawa Film Surpasses ¥10 Billion at Japanese Box Office

    Chiikawa Film Surpasses ¥10 Billion at Japanese Box Office

    Japan’s animated feature “Chiikawa the Movie: The Secret of Mermaid Island” surpassed ¥10 billion ($63 million) in domestic box-office receipts within 30 days of its July 24 debut.

    The release drew 7.66 million cinema admissions through August 23 across 447 theaters nationwide, including 65 IMAX screens. That run puts the title among the highest-earning theatrical releases in the country this year.

    Opening-day records and theatrical reach

    Directed by Kei Oikawa, the production is adapted from the character franchise created by the artist Nagano, which started on social media platform X in 2020. The story follows the title character alongside companions Hachiware and Usagi as an island camp excursion leads to an encounter with a sea creature named Siren.

    Commercial momentum built immediately on release. The film collected ¥990 million on its opening day alone, registering the seventh-largest first-day gross recorded at the Japanese box office. Revenue across the opening three-day weekend reached ¥2.24 billion.

    Expansion into interactive screening formats

    Character merchandise and spin-off media remain significant drivers of consumer spending across East Asian retail markets. For Japanese entertainment operators, converting short-form web comic properties into multi-billion-yen cinema franchises delivers substantial downstream demand for licensed goods, retail pop-ups, and brand collaborations.

    Exhibitors are now widening screening formats to sustain attendance into the autumn. The picture enters 4DX motion-seat auditoriums on September 5. Participating cinemas will then host singalong screenings in five prefectures on September 11, followed by synchronized light-stick events scheduled for September 23.

  • China Tests Humanoid Robots for Warehouse and Factory Work in Beijing

    China Tests Humanoid Robots for Warehouse and Factory Work in Beijing

    Chinese robotics developers put humanoid machines through 51 competitive trials in Beijing on Saturday to test their readiness for commercial warehouse and assembly tasks.

    The five-day World Humanoid Robot Games feature 21 scenario-based industrial contests alongside 30 athletic events. More than 40 per cent of the trials require machines to navigate environments without human controllers, according to technology partner Huawei.

    Speed versus dexterity on the floor

    Sprint demonstrations proved the raw power of the hardware. Two robots finished the 100-metre sprint faster than Usain Bolt’s 9.58-second world record, improving on the 20-second winning time recorded in 2025. Another unit ran 400 metres in 39.7 seconds. Stopping remained difficult, with sprinters crashing into protective mats placed behind the finish line.

    Industrial tests evaluate fine motor control rather than pure velocity. Machines must insert delicate cables, load materials, handle restaurant trays, charge electric vehicles and manipulate shifting packages. These setups examine whether computer vision and force feedback can manage minor physical discrepancies such as misaligned wires or dropped items.

    The barrier between trials and commercial deployment

    Supply chain operators across Asia are testing automation to offset rising factory wages and labor shortages, but humanoid units remain largely experimental while rigid industrial arms handle routine floor work. Lumos Robotics Chief Executive Yu Chao said hardware shows matter only if the machines solve real operational problems in final deployment scenarios.

    Autonomous software remains the primary bottleneck for wide commercial adoption. Startups such as Beijing-based Galbot are demonstrating perception systems through autonomous racket sports, while Zeroth is tracking how units handle mechanical errors after sale.

    Competitors will complete the remaining logistics and dexterity trials this week before several participating manufacturers begin scheduled field evaluations in regional assembly hubs later this year.