Tag: asia

  • Microsoft opens up a flagship store in Taiwan, the 9th in Asia

    Microsoft opens up a flagship store in Taiwan, the 9th in Asia

    Microsoft has opened its ninth Surface store in Asia, its first in Taiwan.

    The new outlet is located in the Xinyi District of Taipei, and like the others in the slowly growing international Surface store network, it ranges Microsoft’s touchscreen Surface PC series and peripherals along with Xbox gaming console and related software and peripherals.

    The 70sqm store is the 14th worldwide. In Asia-Pacific it follows five outlets in Japan and one each in Singapore, China and Australia.

    Microsoft says sales of its Surface range have been growing by between 10 and 20 per cent annually since it launched there five years ago and the opening of a dedicated Surface store underlines the value of the market to the US tech giant.

  • Soft drink firms make big money, pay small taxes in Vietnam

    Soft drink firms make big money, pay small taxes in Vietnam

    Business has been sweet for the four major companies that dominate Vietnam’s soft drinks market, but they pay a relative pittance in taxes.

    The big 4 in Vietnam’s sweetened beverage market are: Coca-cola Vietnam, an arm of American Coca-cola, Suntory Pepsico, a fully foreign owned joint venture between U.S. PepsiCo Inc. and Japan’s Suntory Holdings Limited, URC Vietnam based in the Philippines, and Vietnamese firm Tan Hiep Phat.

    High consumption in Vietnam has boosted revenues for these firms, Suntory Pepsico leading the way.

    Truong Tuyet Mai, deputy director of the National Institute of Nutrition, said in June that Vietnamese people are forecast to consume over 5 billion liters of sweetened drinks in 2018, nine times more than in 2000, and the figure is estimated to reach 11 billion by 2025.

    According to Vietnam Association of Liquor, Beer and Beverages, a Vietnamese person currently consume more than 23 liters of soft drinks per year and the figure will keep rising in the future.

    To date, Vietnam has not imposed a special consumption tax on sweetened drinks, collecting just corporate income tax. The tax paid by firms making the sweetened drinks has, therefore, been quite modest, compared to their revenues.

    Economist Vu Dinh Anh said on Friday that “there might be two reasons for the low income of these companies: one is transfer pricing and the other is the high expenditure on advertisement.”

    As for advertisement, it is easy to understand that those companies have to spend a big sum each year on all media channels for their products, Anh said.

    Vietnam used to put a cap on the spending for advertisement but that policy is no longer applied, said Anh.

    Those two reasons might result in the low income and lead to the low corporate income tax payment, he added.

    The Ministry of Finance has proposed a 10 percent special consumption tax on different type of beverages, including sweetened drinks.

    If passed, the proposal will go into effect in 2019.

  • US hits Chinese firm Sinovel with US$1.5m fine for stealing technology

    US hits Chinese firm Sinovel with US$1.5m fine for stealing technology

    A US court on Friday imposed the maximum fine of US$1.5 million (RM6.06 million) of Chinese firm Sinovel for stealing trade secrets from an American company producing wind turbines, the Justice Department said.

    The decision comes on the day Washington unleashed 25% import tariffs on US$34 billion (RM137.36 billion) in Chinese products to punish the country for what President Donald Trump has said is the rampant theft of American technology.

    After being charged in 2013, Sinovel was convicted in January by a US court of stealing the trade secrets of AMSC, a US-based company formerly known as American Superconductor, which lost US$550 million and 700 jobs — more than half its global workforce — as a result, the Justice Department said in a statement.

    The two companies this week reached a settlement and Sinovel has one year to pay US$25 million to AMSC, after paying US$32.5 million this week. The Chinese firm also will repay US$850,000 to other victims.

    “Rather than pay AMSC for more than US$800 million in products and services it had agreed to purchase, Sinovel instead hatched a scheme to brazenly steal AMSC’s proprietary wind turbine technology, causing the loss of almost 700 jobs and more than US$1 billion in shareholder equity at AMSC,” acting Assistant Attorney General John Cronan said in statement.

    “As demonstrated by this prosecution, intellectual property theft poses a serious threat to American companies.”

    Sinovel used the stolen technology, including software, to regulate the flow of power from turbines to electrical grids, to produce its own wind turbines and retrofit existing turbines, prosecutors said.

    The company also hired away an AMSC engineer to help steal source code for the key software in 2011, the statement said.

  • Mothercare plan after CVA approved

    Mothercare plan after CVA approved

    Mothercare is set to raise £32.5 million from its existing shareholders as part of a restructuring plan to secure its long-term future.

    The embattled retailer of baby and childrens goods has set July 27 as a deadline for raising the additional capital. Conditional on the share issue being fully subscribed, the company’s existing lenders have agreed to a revised debt facility of £67.5 million.

    A Company Voluntary Agreement (CVA) for the restructure of the business was largely approved, the exception being a plan to save Childrens World. In a statement, the company said it received insufficient support from creditors for the CWL plan, and as a result that business has been placed into administration, with 13 of its 22 stores to be transferred to other Mothercare group companies to continue trading.

    Combining the exit of CWL and other aspects of the Mothercare CVA, the company will close 60 UK stores, leaving it with just 77 by June next year. Of those, 19 will be on reduced rent.

    Clive Whiley, interim executive chairman, said when he joined the business just three months ago, Mothercare faced “a bleak future with growing and pressing financial stresses”.

    “We have worked tirelessly as a team to get to where we are today and this fully underwritten equity issue marks the end of this initial phase, returning the group to financial stability. This could not have happened without the support of all of our stakeholders for which we are very grateful.”

    He said that while the lack of full approval for the Childrens World CVA was disappointing, the company has found a solution which allows it to go “further and faster” with the right-sizing of its store portfolio.

    “We have also identified significant areas for further efficiencies and cost savings, which will underpin our return to a sustainable future.”

    The company said current trading continues to follow the patterns seen in the second half of the last financial year, with challenging conditions in the UK balanced by “some stability” in its international operations

    The group has identified cost savings totalling £19 million together with £10 million cash realisation arising out of the CVA plan and other initiatives.

    CEO Mark Newton-Jones said the group has gone through an “unprecedented period for UK retail”.

    “We have not been alone in facing a number of strong headwinds. However, we are now in a position to re-focus on our customers and improve the Mothercare brand both in the UK and across the globe. We have exciting plans ahead to revitalise the brand through enhancing our product ranges, improving our design and value, developing our digital and multi-channel proposition and investing in our people.

    “Our goal remains clear, to be the leading global specialist for parents and young children,” he concluded.

  • Liang Sandwich Bar chain opens at VivoCity

    Liang Sandwich Bar chain opens at VivoCity

    New “Asian-style sandwich” chain Liang Sandwich Bar launched in Singapore on Saturday, with an outlet in VivoCity mall’s B2 level.

    A second store is scheduled to open in Raffles City next month.

    Besides the two Singapore stores, Liang Sandwich Bar expects to have built its network in Malaysia to 18 stores by the end of August as it plots an aggressive expansion strategy. It launched there last December.

    The Chinese fast-food brand uses various popular sandwich fillings with Taiwanese-style scallion pancakes in place of bread. One hundred free sandwiches were given out over the course of the weekend as a promotion for the new VivoCity store.

    The Taiwanese brand has more than 12,000 outlets worldwide throughout Asia and North America. It is endorsed by a highly prominent figure in Chinese entertainment, Mandopop rap artist Jay Chou.

  • Samsung Pay no longer on cheaper phones

    Samsung Pay no longer on cheaper phones

    Samsung Electronics recently stopped embedding its mobile payment system, Samsung Pay, in budget smartphones, industry watchers said Sunday, apparently to save costs by excluding the feature, which has been less popular among teens and senior users.

    Among 10 smartphones released by Samsung Electronics in Korea this year, only three – the Galaxy S9, Galaxy S9 Plus and Galaxy A8 – supported Samsung Pay. Other models with prices lower than 700,000 won ($628) did not come with the payment tool.

    In contrast, the Galaxy J5 and J7 smartphones, released last year with prices below 400,000 won, had the Samsung Pay program.

    Samsung Pay is a mobile payment tool that works on traditional credit card machines based on magnetic secure transmission (MST) technology and also supports the near field communication (NFC) technology.

    Industry watchers said Samsung apparently sought to cut production costs of budget smartphones, which mainly target teens and senior users who are less familiar with mobile-based credit card payment systems.

  • Vietnam government urged to limit petrol imports

    Vietnam government urged to limit petrol imports

    The Nghi Son Refinery, which is now in its trial phase, is burdened by unsold inventories, Chairman of Thanh Hoa Provincial People’s Committee Nguyen Dinh Xung said at a recent government meeting.

    The unsold inventories signal challenges in product sale when the oil refinery commercially operates this August/September. If the current situation continues, it will cause difficulties for enterprises and negatively affect the province’s budget, says Xung.

    Thanh Hoa’s authorities suggested that the Government and the Ministry of Industry and Trade set up a mechanism to consume all products from the refinery.

    “We suggest that the government issues policies to limit petrol imports and prioritize products from Nghi Son refinery,” Xung said.

    A month ago, the $9 billion refinery produced its first commercial gasoline product – more than 5,000 cubic meters of RON92 gasoline.

    According to Thanh Hoa authorities, during the trial period, Nghi Son oil refinery has produced 14 percent of the province’s total industrial production value. With a planned production of 4-4.3 million tons of gasoline when commercial operations officially begin in August or September 2018, the plant is expected to contribute more than 15 percent to the province’s growth.

    The Nghi Son Refinery, located in the Nghi Son Open Economic zone in Thanh Hoa province, will have a capacity of 200,000 barrels of crude oil per day in the first operational phase, equaling 10 million tons of crude oil per year. This is almost double that of the Dung Quat oil refinery in Quang Ngai Province.

    This project has been invested in by 4 domestic and international investors: Vietnam National Oil and Gas Group (PetroVietnam), Kuwait Petroleum International (Kuwait), Idemitsu Kosan and Mitsui Chemicals (Japan). Total investment for the project is $9 billion.

    It is expected that the Nghi Son and Dung Quat refineries will together meet 80 percent of Vietnam’s fuel demand.

  • Big players hit hard by unstable stock market in Vietnam

    Big players hit hard by unstable stock market in Vietnam

    In the first half of 2018, at least 13 major funds and investors on Vietnam’s stock market suffered negative growth rate in their net asset value (NAV), which is value per share of a fund on a specific date or time.

    Leading this was Hanoi-based Hestia Joint Stock Company registered on the Unlisted Public Company Market (UPCoM) on the Hanoi Stock Exchange (HNX), which saw its NAV falling by 19.4 percent.

    Thien Viet Securities Joint Stock Company came second with its Thien Viet Growth Fund 2 (TVAM TVGF2) on the Ho Chi Minh stock exchange (VN-Index) dropping 11.6 percent.

    Other funds and investors in the negative growth list include U.S.-based VanEck Vectors Vietnam ETF (VNM ETF), Passion Investment, Pyn Elite Fund, the TCEF fund of Techcom Capital Co. Ltd, SSI Sustainable Competitive Advantage Fund (SSI SCA), VCBF Leading Investment Fund (VCBF-BCF), Vietfund Management Company (VMFVF4) and Vietnam Enterprise Investment Limited (VEIL), managed by Dragon Capital Group.

    Why this happened to these major investors is not so difficult to understand, market observers say.

    It is common that big investors tend to pour investments into blue chip stocks, and from the second half of 2017 to the first few months of 2018, it was those blue chips that pushed the Vietnam stock market up high, and the investors profited, duly.

    The country’s stock market hit a 10-year high and reached 984.24 points in the last trading session of 2017. It had not broken the 800-point barrier since 2008.

    Continuing its good run, the VN-Index, the benchmark stock index of Vietnam, grew 19.33 percent in the first three months of this year, becoming the best-performing market in the world.

    It passed the 1,200-point level on April 9 and has stayed at 900 something before things started to turn bad in the second quarter when the market plunged 18.19 percent, making it the worst-performing market in the world.

    In such a reversal, it was the blue chips investors that suffered the most, and now, have to face the consequences.

    A typical example is Passion Investment.

    This fund spent almost 95 percent of its total VND220 billion ($9.5 million) acquiring 3.24 million shares of the Vietnam Prosperity Joint Stock Commercial Bank (VPBank), as shown it its Q1 report.

    The price of VPBank’s shares kept rising from the year’s beginning to early April when it reached the peak of nearly VND70,000 ($3) per share.

    Then it dropped to VND50,000 and fell nonstop to around VND25,000 recently.

    “When all investors are pinning their hopes too high and the stock market is pushed for a long time, a small impact can worry investors and make them scatter,” an expert said as he explained the plunge.

    Nguyen The Minh, director of analysis at Yaunta Securities Vietnam Company, said that many investors had started selling their stocks back in the first quarter.

    Other experts said the global situation, from the tensions in Syria when the U.S.-led air strikes targeted Syrian military sites to the U.S.-China trade war and worries about global capital movements as the U.S.’s Federal Reserve System raised interest rates, might have affected the stock exchange in the second quarter.

  • China, India, Myanmar can be the next countries for CP All

    China, India, Myanmar can be the next countries for CP All

    CP All is assessing expansion opportunities in China and India for its Siam Makro cash-and-carry retail concept.

    It is also evaluating opening a store in Myanmar after experiencing success in nearby Cambodia.

    “Siam Makro is on a new journey of expanding in overseas markets,” CP All’s CFO Kriengchai Boonpoapichart said in an interview.

    “It will be a tough and challenging road, but it’s a good opportunity with large populations to tap, compared with Thailand’s mature market.”

    Siam Makro set up Lots Wholesale Solutions in India earlier this year with plans to invest as much as US$145 million over five years. The first store is on track to open within a few months along with a second store in Cambodia.

    CP All is the listed retail business of Thai billionaire Dhanin Chearavanont. It paid more than $6 billion to buy Siam Makro five years ago, adding to its 7-Eleven convenience-store chain which now numbers about 11,000 across Thailand, with plans to open a further 700 annually.

  • Vietnam’s inflation target under pressure: experts

    Vietnam’s inflation target under pressure: experts

    Several economic factors including high commodity and fuel prices will make it difficult for Vietnam to keep its inflation within targeted limits this year, economists say.

    The country’s consumer price index (CPI) in June increased 0.61 percent from May, the highest such increase in the last seven years, according to the General Statistics Office (GSO).

    The CPI in June was 4.67 percent higher than the same month last year, and CPI in the first six months was 3.29 percent higher, the GSO said.

    The National Assembly, Vietnam’s parliament, has set a target of inflation not rising beyond 4 percent this year.

    Several economists believe that the target can be met but also express their concern over factors that can spoil set plans.

    The rise in world oil prices is one factor. Crude oil is now at $72.94 a barrel, higher than the estimate of $70 when the parliament set the target.

    Higher oil prices will see fuel prices rise, leading to a higher CPI, said economist Ngo Tri Long, former director of Research Institute of Market Price under the Ministry of Finance.

    Vietnamese fuel prices in the first six months went up year-on-year by 13.95 per cent, resulting in a 0.59-percent increase in CPI, according to the GSO.

    If global oil prices continue to climb, this year’s CPI increase will be higher than that of last year, Long said.

    Other experts are concerned about the new environmental tax on fuel that is set to be imposed this October. The tax will certainly impact the average CPI this year, increasing it by 0.11-0.15 percent, Deputy Minister of Finance Vu Thi Mai said in March.

    The tax will be discussed at a meeting of the Standing Committee of the National Assembly next week. Should it pass, it will affect the transportation and production costs of local goods, weakening their competitiveness, said Vu Vinh Phu, former chairman of the Hanoi Supermarket Association.

    Phu said he was also concerned about current commodity prices in the country. In local supermarkets, rice was being sold at VND16,000-18,000 ($0.70-0.78) per kilogram, 44 percent higher than their export price.

    Sugar is being sold at VND21,000-23,000 per kilogram, twice as much as export price, Phu said. “If the retail prices of essential commodities keep rising, CPI will definitely be impacted,” he added.

    Echoing Phu, economist Long said he believed that with pork prices being high in the first 6 months, they are likely to increase further in the second half of the year.

    As the country is often hit by storms in the second half of the year, prices will climb up, making CPI increases even higher, Long added.

    Within reach

    However, Long also saw potential for achieving the National Assembly’s inflation target.

    Thanks to new government policies starting this July, citizens will enjoy lower prices for certain health services, and the Prime Minister has ordered no increase in electricity prices for the rest of the year.

    These are positive factors for keeping inflation in check, he said.

    Vietnam’s control of inflation in the first half this year has been a notable positive achievement, said Dr. Vu Dinh Anh with the Economy and Finance Academy.

    Although fuel prices will be higher, with good policy and management, the target of keeping CPI increase under 4 percent will “not be impossible,” he said

    Vietnam’s GDP in the first half of 2018 increased 7.08 percent, the highest ever recorded in the same period since 2011. The Asian Development Bank estimates annual growth at 7.1 percent.

  • Hershey’s activation comes to life at KLIA

    Hershey’s activation comes to life at KLIA

    A new mobile retail concept from Hershey’s has launched at Kuala Lumpur International Airport (KLIA).

    The Hershey’s flotilla buggy is the result of The Hershey Company, Malaysia Airports and DR Groupdiscussing ways to enhance customer engagement at the TFWA World Exhibition & Conference in Cannes in October 2017.

    The flotilla buggy is converted from a conventional buggy making it the world’s first truly mobile promotion from a confectionery brand and is expected to become a unique attraction at KLIA, Malaysia Airports said. It is based on the classic American Cadillac and is adorned with messages and artistic images of iconic landmarks.

    Nazli Aziz, senior general manager for commercial services, Malaysia Airports (at the rostrum) giving a speech at the launch of the Hershey’s flotilla buggy.

    “Malaysia Airports is constantly looking into new ways to curate a convenient, unique and memorable shopping experience for customers. The launch of the Hershey’s flotilla buggy is the culmination of a successful partnership between Malaysia Airports, a world-class confectionery brand and an enterprising retailer,” Malaysia Airports Senior General Manager for Commercial Services Nazli Aziz said.

    cof

    DR Group Managing Director Dato’ Dahlan Rashid added: “Since its inception in 1985, DR Group has been creating its own niche internationally by innovating [in] the travel retail confectionery landscape. We believe this synergistic collaboration provides the perfect beginning for endless possibilities in retail innovation.”

  • Decision time for Malaysia’s fintech regulators

    Decision time for Malaysia’s fintech regulators

    Just as Kuala Lumpur hosted the opening of what claims to be the “largest blockchain centre in Asia,” a newly published report has urged the Malaysian government to hone and relax the regulations covering blockchain technology.

    The 242-page report, entitled “Tailoring Malaysian blockchain regulations for the new digital economy”, was published yesterday by the University of Malaya’s Faculty of Law.

    While it aims to be a “starting point to synthesize some of the [existing] legal viewpoints into collective practical solutions which will benefit Malaysia,” it also calls on the country’s central bank and securities commission to work together to define and provide better clarity, especially in regard to crypto-related taxation.

    The legality of crypto-currency trading in Malaysia remains somewhat unclear, as it is not formally illegal but remains unregulated. Report project director Nur Husna Zakaria said the current government stance was “promising” because, as yet, “none of the regulators in Malaysia has banned any transaction related to blockchain,” but she urged all government stakeholders to work alongside the country’s blockchain community to “ensure whatever regulation is [put] in place … is comprehensive.”

    According to the Malaysia’s Sun Daily, the country’s Inland Revenue Board is now studying the country’s crypto-currency market but has given no timeline on the release of any guidelines or legislation.

    The University of Malaya report was published the day after international technology developer NEM Foundation opened its new Southeast Asian HQ in Kuala Lumpur. The 11,000-square-foot facility, that NEM claims is the biggest blockchain-focussed facility in Asia, will act as a learning centre, incubator and accelerator for blockchain related startups.

    The centre aims to serve as an R&D facility for NEM related developers, business users and crypto exchanges and already Appsolutely Inc, a crypto-based rewards and loyalty business from the Philippines, has based its regional operations at the NEM centre, as has Indonesian crypto retail startup Pundi X and Singaporean mobile settlement solution Dragonfly Fintech.

    Singapore-based NEM, that gained global notoriety after its own digital token was at the centre of a $530 million hack in January 2018, announced earlier this month that it had devoted $40 million to an on-going global expansion program. NEM says $5 million of this fund has been allocated to support blockchain companies based at the new Kuala Lumpur centre.

     

  • Cebu to get Go Lokal! store by September

    Cebu to get Go Lokal! store by September

    Department of Trade and Industry (DTI) 7 Director Asteria Caberte said this will be the first Go Lokal! branch outside of Metro Manila and will be installed in the new wing of Ayala Center Cebu.

    Go Lokal! is a retail concept store showcasing Philippine products crafted, designed, and produced by micro, small, and medium enterprises (MSMEs).

    “This will be a different concept. It will highlight our export-quality, high-end products,” said Caberte, adding that they target the ballooning tourism market, balikbayans and affluent society as potential buyers of top-tier Filipino-made products.

    Go Lokal! carries everyday products made from indigenous materials that are modern in design, world-class in packaging, and competitively priced, including processed food, home decor, arts and crafts, health and wellness products, fashion apparel, accessories, and eco-friendly products.

    These products undergo extensive product development with specialists from the Design Center of the Philippines to make them suitable for the retail, export, and souvenir markets.

    Besides the upcoming Ayala Center Cebu branch, Caberte will reach out to the officials of the GMR-Megawide Cebu Airport Corp. (GMCAC) for her plan to mount a stand- alone Go Lokal! at the Terminal 1 of the Mactan-Cebu International Airport.

    “We will be talking to them mid-August about our proposed Go Lokal! branch in the domestic terminal,” said Caberte.

    After the completion of Terminal 2, GMCAC will rehabilitate the domestic airport terminal to be consistent with its resort-themed airport.

    Last March, DTI signed an agreement with Shopinas and Air 21 to provide an e-commerce platform for Go Lokal! products.

    “This is a partnership on innovation, which is a key element in DTI’s thrust to support the (MSMEs). Through this platform, our MSMEs will be able to reach out a larger market beyond the boundaries of the country while maximizing their potential,” said DTI secretary Ramon Lopez in a statement.

    A Go Lokal microsite will be available on Shopinas website that will feature MSME products. Items purchased on this platform will be delivered through Air 21.

  • Sheng Siong targets big expansion in 2018

    Sheng Siong targets big expansion in 2018

    Singapore’s Sheng Siong supermarket group is on track to open its 50th store this year, with bids in play for locations in Bukit Batok and Sumang Lane.

    And an analyst familiar with the business, CGS-CIMB’s Cezzane See, says the group’s pipeline is robust, with at least 10 bids coming up before the year is over.

    “If successful, the wins could take Sheng Siong’s number of stores beyond the 50-store target by the end of FY2018, and beyond six new store openings in FY2018 (just shy of the 8 store additions in FY2012),” See said in a report.

    The supermarket operator ended the first quarter of this year with 48 stores, five more than at the same time last year. It achieves revenue per square foot of $226, according to See.

    The fact Sheng Siong had failed to secure any new sites for about six months was down to unrealistic expectations of landlords, and no cause for concern, said See.

    “We believe this is positive for Sheng Siong as it is generally reluctant to overbid for the sake of expanding. Hence, a rationale bidding environment improves Sheng Siong’s odds of winning store bids, in our view.”

    Sheng Siong’s same-store sales growth in the first quarter was 5.6 per cent, as consumer sentiment recovered, aided by the expansion of its Block 506 Tampines store, the reopening of the Loyang store, and the migration of customers from its closed Verge and Woodlands Block 6A outlets to to Jalan Berseh and Woodlands Block 301.

  • New York brand Theory opens a flagship store in Seoul

    New York brand Theory opens a flagship store in Seoul

    New York contemporary brand Theory opened a flagship store in Hannam-dong, Yongsan-gu on 4th July.

    The company plans to establish a new “trendy place” in Hannam-dong to enhance brand-customer interaction and raise brand awareness.

    The Theory Flagship Store is a five-story building with a total area of 743 square meters (about 225 pyeong), which offers fashion, music, and café in one place, and features a modern and minimalist brand identity.

    On the basement, there are several collections which rotate from time to time.

    On the first floor, it showcases a ‘Theory 2.0’, featuring a young sensibility as well as trendy men’s and women’s casuals and denim.

    On the second and third floor, there is a 100 seats performance hall called Stradeum run by iriver so that customers can experience classic, jazz.

    Through collaboration with iriver, Theory flagship store is planning to offer a unique customer experience through movies and music performances, but also professional lectures and mentoring programs.

    On the fourth floor, Steven Smith’s pop-up cafe and and iriver’s professional audio player Astell & Kern is set up as a space for listening, creating a trendy space where fashion and music coexist.

    “We have opened a flagship store in Hannam-dong, a young and trendy place, in order to solidify the brand identity.” said Park Young-mi, brand manager of Theory. “We are trying to provide differentiated brand experiences to young customers who are pursuing culture and lifestyle as well as fashion.