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Tag: asia

  • Businesses face conundrum image when placing ads on Youtube

    Businesses face conundrum image when placing ads on Youtube

    After the streaming website blocked the accounts of online gangster Kha Banh for violating its terms of service on April 3, YouTube also terminated the account of the god of profanity Duong Minh Tuyen, another self-proclaimed gangster, due to repeated violations of YouTube’s policies on violence.

    Kha and Tuyen are two YouTubers who were recently condemned by the general public for uploading videos promoting gang culture, gambling and crudeness, but are adored and given superstar status by many Vietnamese youths.

    The public outcry in the country against YouTube channels promoting violence, profanity, and repulsive material is worrying businesses who advertise on the platform.

    Only recently Vietnam Maritime Bank (MSB) announced it was pulling out all its ads from YouTube. It would conduct a review with YouTube so that its ads would only appear on content compatible with “regulations, ethics and positivity,” it said.

    The private bank’s ads have appeared in clips of internet gangster phenomenon Ngo Ba Kha (Kha Banh). Last week he was arrested and charged with gambling and organising gambling.

    In 2017 many major companies such as Vinamilk and Ford Vietnam also demanded that YouTube should pull out their ads, voicing concern over its lack of content control causing their ads to be associated with dubious channels.

    “Responsibility first lies with the content managers, or multi-channel networks authorised by YouTube if dubious channels register with them to make money,” Vo Do Thang, a cyber-security expert, said.

    “Let’s also not rule out the possibility these content managers overlooked or even promoted negative content on purpose to make money off views.

    “Some advertising agencies working with YouTube guarantee they will use tracking and filtering programmes using keywords and search terms to prevent enterprises’ ads appearing along with negative content.

    “However, this cannot be 100 percent guaranteed by anyone, the risk to the brand image is still there.”

    Viet Phuong, who works for an advertising agency, said: “When uploading ads, there is an option not to post on specific channels. However, this job is tedious, and it is difficult for an advertising agency to cover everything unless the client hands their own list of channels. Sometimes this step is skipped, because it is more effective to run ads everywhere.”

    He revealed however that his company had been working vigorously on channel filters since Kha Banh’s arrest.

    YouTube’s mechanism prioritizes ads for videos with more views. Most agencies in Vietnam have successfully filtered political videos well, but entertainment channels are difficult to control because they garner much more viewership and are traditionally considered harmless.

    However, agencies say their job is getting harder as videos with violent content are being uploaded in response to the general public finding them popular.

    “Brands should cooperate closely with agencies or choose only to run ads in the mid-range of popularity, videos which do not fall into the ‘top/hot’ categories on YouTube,” Phuong said.

    But despite these risks, it is hard for businesses to abandon the website and lose a large audience.

    In 2017 the Authority of Broadcasting and Electronic Information estimated that Google and Facebook accounted for 80 percent of the online advertising market share in Vietnam.

    The director of a major online business, who asked not to be named, said this ratio had probably not changed by much.

    In other countries too, major businesses have withdrawn their ads from YouTube. In March 2017 Walmart and PepsiCo terminated their advertising contracts with it after their commercials were featured on videos featuring racist content.

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  • The music streaming competition just got Started

    The music streaming competition just got Started

    There is no shortage of players in the music streaming space and the metrics used to determine success are also pretty complex, but from one metric Apple Music just passed Spotify, but it’s too early to say for sure what this means for either company. Even so, it appears to cement Apple Music as a major player in the music streaming space.

    Apparently, in the month of February, Apple Music passed Spotify in terms of paid U.S. users for the first time ever. Apple Music counted 28 million paid subscribers in the U.S. while Spotify had just 26 million, and Apple Music had a faster growth rate than Spotify. That seems good, but for full context there are a few things to keep in mind. First and foremost, Apple Music doesn’t even have a free tier for subscribers, so that 28 million is essentially the entire U.S. user base for Apple Music (not counting anyone on a free trial.) Spotify does have a free/ad-supported version and taking that into account, Spotify does have more users in the U.S. than Apple. The ad-supported tier doesn’t generate as much money for Spotify but it does add up.

    Beyond all that, we’re sorry to say but the U.S. is only one country in the world and Spotify has almost twice as many paid subscribers globally as Apple Music does (98 million to 50 million as of December). And, that gap gets considerably bigger once you include the ad-supported tier which bumps Spotify’s user base to more than 200 million.

    Of course, music streaming is Spotify’s entire business, whereas Apple Music is one service offered by the behemoth. Any paid subscribers Apple gets is just gravy, whereas that’s the lifeblood of Spotify. Still, it’s something to keep an eye on going forward.

  • Android users should now have a better performing Snapchat

    Android users should now have a better performing Snapchat

    Snapchat disseminated a tweet today announcing that it has released its new Android app. The app was rebuilt from the ground up so that it could be faster for Android users. In rebuilding its Android app, Snapchat had to take into consideration the many different cameras and chipsets used on various Android handsets. The decision made to revamp Snapchat’s Android app came in 2017 when it became clear that the messaging app’s iOS version was superior.

    In early 2018, Snapchat staff realized that the Android app was always trying to run code in the background, leading it to act laggy. Thus, the decision was made to rebuild the Android app from scratch. The challenge facing Snap’s director of engineering, Gustavo Moura, was how to make the messaging app run the same on flagship Android devices and lower-end models alike. Eventually, the Snapchat development team was able to get it done and the app’s Android subscribers should see Snapchat run faster once the new version is installed. In addition, better performance should be seen on lower-end phones. To make sure that updates are running bug-free now and in the future, Snapchat is testing them on a larger number of Android-powered devices.

    “Android devices don’t all behave the exact same way, right? It’s very easy for us to build an Android app that will work well on flagship devices like the Pixel 3. It’s more challenging when you have to capture the whole ecosystem, especially when the camera works very differently from manufacturer to manufacturer.”- Gustavo Moura, Director of Engineering, Snapchat.

    Those installing the updated Snapchat app on their Android device won’t notice any changes to the UI. Instead, Snapchat concentrated on improving things under the hood so that the Android app could run as fast as its iOS app. And while the new version of Snapchat for Android has begun rolling out to some now, it won’t be fully available until the end of this year.

    Originally known for its self-destructing messages that would automatically delete after ten seconds, Snapchat developed the Stories feature in 2013. Users can post a series of images that remain on Snapchat for 24 hours to help them convey a story. In addition, the popular Snapchat Lenses feature uses AR to help add cartoonish features to a member’s selfie.

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  • New Generation BMW Z4 Launched In India

    New Generation BMW Z4 Launched In India

    Having teased its new convertible weeks ago, BMW India has finally launched the much awaited new-generation Z4 Roadster in the country. Prices for the 2019 BMW Z4 Roadster start at ₹ 64.90 lakh for the sDrive20i variant, while the M40i is priced at ₹ 78.90 lakh (all prices, ex-showroom India). The all-new offering bring back the Z4 nameplate to India and has been developed in collaboration with Toyota. In fact, the new Z4 shares its engine with the all-new Toyota Supra that was revealed last year. The BMW convertible comes as a Completely Built Unit (CBU) and bookings are open at the automaker’s dealerships pan India.

    Speaking on the launch of the new Z4 Roadster, BMW Group India President (act.), Dr. Hans-Christian Baertels said, “BMW has a rich history of roadsters that have stood out as icons of pure driving pleasure. The all-new BMW Z4 Roadster is our brand-new addition to BMW’s long history of engrossing roadsters. With dynamic proportions, emotional design and thrilling sportiness, this open-top two-seater takes the classic roadster into the world of tomorrow. When the roof opens, there are no limits to driving pleasure in the all-new BMW Z4 Roadster.”

    The all-new BMW Z4 Roadster gets an evolutionary styling over the previous generation model, and is actually similar to the Z4 concept that was showcased a couple of years ago. The model gets the wide kidney grille up front that grabs all the attention, while the headlamps get the smoked finish and the LED treatment.  The bumper gets larger air intakes with the fog lamps neatly integrated in the design. The convertible rides on 18-inch or 19-inch alloys, while the rear gets wraparound LED taillights that look sharp with the gloss black finished bumper and twin exhaust tips. The new Z4 looks aggressive and certainly proper eye candy that will grab a lot of attention on the road. BMW says the new Z4 Roadster can be further spruced up visually with the Sport Line or M Sport Package on the sDrive20i that add a sportier appearance to the convertible.

    The new BMW Z4 Roadster is available in two engine variants. The Z4 sDrive20i uses a 2.0-litre four-cylinder petrol motor that churns out 194 bhp and 320 Nm of peak torque. The car accelerates from 0 -100 kmph in just 6.6 seconds. The more powerful and feature loaded Z4 M40i is powered by the 3.0-litre petrol motor tuned for 335 bhp and 500 Nm of peak torque. The M40i can sprint from 0-100 kmph in just 4.5 seconds. Both engines are paired with the 8-speed Steptronic Sport Transmission. Like all BMW models, the Z4 Roadster too gets 50:50 weight distribution for optimum drive with power sent only to the rear wheels.

    The cabin on the new Z4 Roadster is a familiar affair sharing the design with other BMW models. The massive 10.3-inch multimedia display takes prominence in the centre, while a 12.3-inch digital display replaces the conventional instrument console. The two-door also comes with two-zone climate control, electrically adjustable front seats, ambient lighting and more. The M40i also gets a 364 watt Harman Kardon system and a Head Up Display (HUD).

    On the safety front, the Z4 Roadster is loaded with pedestrian detection, emergency braking, rear collision warning, lane departure warning and cross traffic alert. The convertible also gets an auto parking feature and adaptive cruise control.

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  • Twitter makes a change in Limiting your Followers

    Twitter makes a change in Limiting your Followers

    In an effort to stop spammers from taking over Twitter, the social media app is limiting the number of followers that can be added to an account on a single day. Previously that number was 1,000 and a tweet from the Twitter Safety account reveals that the new cap is 400. This is supposed to prevent spammers from adding a large number of followers and then deleting them in a “bulk, aggressive or indiscriminate manner” that violates Twitter’s rules.

    By adding all these followers, spammers hope that the majority will follow them back. Those that do will soon find a number of spams in their timeline. Those that don’t will soon be unfollowed by the spammers. This is a cycle that continues over and over again. In a series of tweets, Twitter’s Yoel Roth explains that lowering the number of followers a day from 1,000 to 400 won’t stop the spammers, but it will slow them down. The 400 limit will “make each spam account less effective, slower, and more expensive to operate.”

    Roth adds that Twitter decided to make the new cap 400 because it allows people to follow the accounts they’re interested in while it stops the most spam. Almost half of the accounts that were following 400 Twitter users per day were engaged in churning, which is defined as “repeatedly following and unfollowing the same accounts” in an attempt to grow the number of followers that a Twitter subscriber has. He adds that 99.87% of Twitter use will be unaffected by this new rule.

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  • Jaguar Land Rover To Use High-Grade Recycled Aluminium

    Jaguar Land Rover To Use High-Grade Recycled Aluminium

    Jaguar Land Rover is developing the next phase of its aluminium closed loop strategy with an innovative recycling initiative to transform the vehicles of today into the cars of tomorrow. It’s called the ‘Reality’ project and it aims to recover aluminium from existing Jaguar and Land Rover vehicles to reform it into a new high-grade aluminium to create new vehicles.

    The process is currently being tested on early, pre-production Jaguar I-Pace prototypes which have had their batteries safely removed. These batteries enter into their own second-life process which Jaguar Land Rover is developing while the scrap from the vehicles is sorted into various materials using high-tech sensors by Axion. Once separated, the aluminium scrap is melted and reformed.

    The batteries of the I-Pace have been safely removed and will enter into their own second-life process

    With this project, Jaguar Land Rover expects to reduce the CO2 impact of production while reducing the amount of virgin aluminium required to produce vehicles. Between September 2013 and January 2019, around 300,000 tonnes of closed-loop scrap have been processed back into the brand’s lightweight aluminium intensive architecture, across all vehicle lines including XE.

    In 2014, the Jaguar XE was the first vehicle in the world to use aluminium alloy grade RC5754 for its body panels, which contains up to 75 per cent recycled aluminium. Half of the XE body structure is made of aluminium alloy grades that contain an important amount of recycled aluminium content – made possible by a closed-loop manufacturing system at our UK and Slovakia facilities. Of course the company is conducting strength tests for the recycled aluminium to make sure that it meets the company’s mechanical standards

    Jaguar Land Rover currently uses 180,000 tonnes of aluminium per year – a small percentage of the 80 million tonnes produced globally each year. It is already one of the most widely recycled materials with 75 per cent of all aluminium ever produced still in circulation.

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  • Toyota Fortuner Diesel Launched In India

    Toyota Fortuner Diesel Launched In India

    Toyota has launched an updated version of its bestselling SUV in India. The Toyota Fortuner range now starts at ₹ 27.83 lakh for the base 4×2 diesel variant and go all the way up to ₹ 33.60 lakh for the top-end 4×4 diesel automatic variant, all prices ex-showroom, India. Toyota has only updated the diesel variants of the Fortuner while the Petrol 2.7 remains unchanged. The updates on the 2019 Fortuner, however, are limited to interiors and it remains identical to its predecessor in terms of looks and mechanically.

    The 2019 Toyota Fortuner now gets chamois interior upholstery which will be standard on the diesel variants. The seats are now draped in perforated leather and have the ‘Fortuner’ badging embossed on them. The glass on the new Toyota Fortuner can resist the heat even better which will give it an edge in some of the markets, especially in the northern, west-north and eastern parts of the country where the temperature gets extreme.

    The 2019 Toyota Fortuner Diesel mechanically remains identical to its predecessor. It is powered by a 2.8-litre, four-cylinder diesel motor which produces 175 bhp at 3400 rpm and 420 Nm of peak torque at 1400 – 2600 rpm when the engine is mated to a manual transmission. The same engine is tuned to produce 30 Nm of peak torque more at 450 Nm between 1600 rpm and 2400 rpm when the engine is mated to the automatic transmission. The Toyota Fortuner also rules the segment commanding a market share of 70 per cent.

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  • AirAsia adds Quanzhou to its Asian routes

    AirAsia adds Quanzhou to its Asian routes

    AirAsia will be flying direct daily from Kuala Lumpur to Quanzhou in Fujian, China.bOnce, one of the world’s biggest ports and the starting point of the Maritime Silk Road, Quanzhou was known to Arab traders as Zaiton and was praised by Marco Polo as the “one of the two greatest havens in the world for commerce”.

    Thanks to its status as a major trading port for more than three centuries, Quanzhou today remains a melting pot of diverse cultures and religions, and boasts many Buddhist and Hindu temples, mosques and churches, as well as museums celebrating its proud maritime heritage.

    Some of these must-visit sites include the Kaiyuan Temple, the largest Buddhist temple in Fujian, which was built over 1,300 years ago, as well as the Qingjing Mosque, China’s oldest Arab-style mosque, inspired by the Umayyad Mosque in Damascus.

    Then there is the Luoyang Bridge, one of the ‘four ancient bridges of China’, which resembles a silver dragon lying above the green waters of the Luoyang River.

    Another site is the largest stone carving of the famous Chinese sage Laozi made during the Song Dynasty, which is found at the foot of Mount Qingyuan.

    Meanwhile, the beautiful port city of Xiamen is only an hour away by high-speed train.

    AirAsia Malaysia CEO Riad Asmat said: “AirAsia has been championing connectivity to secondary cities in China such as Guilin, Shantou, and Nanning.

    “This Kuala Lumpur-Quanzhou service further grows our footprint of unique destinations in China, and will provide greater accessibility to Malaysian and Chinese travellers.

    “We look forward to exploring opportunities to connect our, other secondary hubs in Malaysia to China as well.”

    AirAsia currently is offering promotional all-in fares from RM99 for those who book flights from Kuala Lumpur to Quanzhou from now till Sunday at airasia.com or via the AirAsia mobile app, for travel from May 1 to Oct 26, 2019.

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  • Yamaha MT-03 Unveiled At Bangkok Motor Show

    Yamaha MT-03 Unveiled At Bangkok Motor Show

    Yamaha Motor has pulled the wraps off the 2019 MT-03 street-fighter motorcycle at the Bangkok Motor Show in Thailand. The updated offering is based on the Yamaha YZF-R3 sharing the engine, chassis and several cycle parts but does get changes to match a naked motorcycle’s mannerisms. For 2019, the updated Yamaha MT-03 gets a new white and red paint scheme in addition to the existing colour options available. Visually, styling changes are minimal and the bike carries over the design language from the older model.

    Key styling elements on the 2019 Yamaha MT-03 include the chiselled fuel tank, single headlamp cluster with LED daytime running lights and a semi-digital instrument console. The taillight remains a LED unit, while the sporty split seats have been carried over from the R3. The bike rides on web-design alloy wheels that are finished in contrast colours on the motorcycle.

    Power on the updated Yamaha MT-03 comes from the 321 cc liquid-cooled, DOHC, parallel-twin engine tuned for 41 bhp and 29.6 Nm of peak torque. The motor is paired with a 6-speed gearbox. The bike is suspended by telescopic forks at the front and a monoshock unit at the rear. Braking performance comes from disc brakes at either end with dual-channel ABS as standard.

    Although not confirm, odds are that Yamaha Motor India just might bring the MT-03 to India to compete against the KTM 390 Duke, BMW G 310 R and the likes. The full-faired Yamaha R3 is already on sale here and is expected to get a comprehensive upgrade in the second half of 2019 with the Japanese bike maker bringing the comprehensively updated version that was introduced globally last year. With the MT-15 and the MT-09 already on sale in India, the MT-03 will fit well into the company’s naked motorcycle line-up, and its Call of the Blue campaign to bring performance oriented products to India.

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  • Toyota Innova Crysta Diesel Launched In India

    Toyota Innova Crysta Diesel Launched In India

    Toyota India has updated its bestseller in India- the Innova Crysta. The Innova Crysta range now starts at ₹ 14.93 Lakh and goes up to ₹ 22.43 Lakh while the Innova Touring Sport range starts at ₹ 18.92 Lakh and go all the way up to ₹ 23.47 lakh. The Innova Crysta is the market leader in its segment and its diesel variants are now updated with more features and upmarket interiors in a bid to tackle the competition better and stick to its segment-leader position.

    The Toyota Innova Crysta now gets ivory leather upholstery added as an option over the standard black and tan treatment. The seats are now draped in perforated leather and have the ‘Crysta’ badging embossed on them. The glass on the new Innova Crysta can resist the heat even better which will give it an edge in some of the markets, especially in the northern, west-north and eastern parts of the country where the temperature gets extreme. Moreover, Toyota has also added fast charging enabled USB ports in the Innova Crysta which is a big requirement in today’s fast-moving world. The latter two features have also made way in the Innova Touring Sport, though, it continues to come with all-black interiors with red accents.

    Mechanically, the 2019 Innova Crysta will remain identical to its predecessor. The Innova Crysta and Touring Sport source its power from the 2.4-litre and 2.8-litre four-cylinder motors. The 2.4-litre engine makes 144 bhp at 5200 rpm and 245 Nm of peak torque at 4000 rpm while the more powerful 2.8-litre unit churns out 171 bhp at 3400 rpm and 360 Nm of peak torque between 1200 rpm and 3400 rpm. Toyota has sold 225,000 units of the Innova Crysta in India since its launch in 2016 and at present, it commands a market share of 40 per cent in the segment.

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  • BT signs three-year deal with NATO

    BT signs three-year deal with NATO

    The UK’s BT has extended its relationship with the North Atlantic Treaty Organization (NATO) military alliance, announcing a contract to support the alliance’s global operations.

    Under the three year contract with NATO’s Communications and Information Agency (NCI), valued at €5.9 million ($6.64 million), BT will provide support services to more than 70 NATO locations internationally.

    This will include sites spread across the Alliance’s 29 member countries, as well as other locations.

    “Digital transformation is a strategic driver for multinational organisations. Like many of our global customers, NATO faces a dynamic operational landscape and looks to harness the latest digital tools and technologies to enhance its performance,” BT CEO of Global Services Bas Burger said.

    “With our global secure network and expertise as a trusted supplier to governments, international agencies and multinationals, BT is well placed to support NATO in an increasingly digital world.”

    The NATO alliance consists of 29 member states from North America and Europe.

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  • Microsoft Launcher major update brings widget redesign

    Microsoft Launcher major update brings widget redesign

    Microsoft is making major changes to its Android launcher, many of which have been tested for about a month in the beta channel. Most of the new features and improvements are cosmetic, but there are some important under the hood enhancements included as well.

    Microsoft Launcher version 5.3 comes with a completely redesigned Time/Weather widget, which allows users to have multiple widgets for multiple locations. The detail page has been redesigned as well.

    The update brings many refinements to the app, but the most important are those made to the Home Screen, Dock and Search widget. If you’re a long-time user, you’ll most likely notice them once you start using the new version.

    Furthermore, the News tab now supports “Technology” as a news interest, while the Tasks card now features “My Day” and “Flagged Emails” features from Microsoft To Do. With the latest version of Microsoft Launcher, work profile users will be able to access their work apps fast and easy.

    Although it’s less important, you’ll probably want to know that the beta community link in Settings has been changed to Microsoft Tech Community. Microsoft Launcher 5.3 is already available for download via Google Play Store, so make sure to install the update to benefit from the latest improvements.

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  • Tigerair Taiwan to open new route flying to Palawan in the Philippines

    Tigerair Taiwan to open new route flying to Palawan in the Philippines

    Tigerair Taiwan announced Monday plans to inaugurate a new flight route between Taoyuan in Taiwan and the Philippine city of Puerto Princesa on Palawan Island starting June 7, said reports.

    It will become the third route between Taoyuan and the Southeast Asian country following the announcement by the Singapore-headquartered budget airline that it would begin flying from Taoyuan to Kalibo, a major hub for the tourist destination of Boracay island, reported UDN.

    To promote the launch of the route, individuals who book tickets between 10:00 a.m. on April 10 and 11:59 p.m. on April 11 will enjoy a discounted price of NT$399 for each single journey ticket (excluding taxes). The departure dates must be between June 7 and Oct. 18, 2019.

    There new route will offer three flights a week, according to Tigerair.

    Puerto Princesa will become the fourth destination route targeting the Southeast Asian market offered by Tigerair Taiwan, which will soon be flying 29 international routes to 22 cities, the report wrote.

    Palawan, the fifth largest island of the Philippines, boasts a plethora of wildlife, jungle mountains, and white sandy beaches. In 2016, Palawan was ranked the “Most Beautiful Island in the World” by readers of Conde Nast Traveller.

  • Poptel V9, the largest videophone with Android

    Poptel V9, the largest videophone with Android

    It’s not often that a videophone comes along, let alone one with a huge, Android-driven display, but the ever-enterprising Poptel just introduced the intriguing V9 to cover that homey dream. Equipped with a SIM card slot, the Poptel V9 nevertheless lets you take calls the old-fashioned way, like on home phones of yesteryear by simply picking up the receiver. Needless to say, it is rechargeable, so you can roam with it freely around the house and even outside in the yard or down the street.

    The biggest asset of the Poptel V9, however, is its screen – literally. Equipped with a tablet-sized display, it is the biggest among all videophones with Android and allows you to gobble media content, glean caller info, use it as a digital clock and picture frame, or control your smart home appliances from the touchscreen.

    That last feature is an extra added value when it comes to the eventual home security cameras you outfitted your house with, as it can display what they are showing at any given time. Is dinner ready, where exactly did the FedEx guy leave your package on the porch, and why is the neighbor’s dog pissing on the lawn again are all pressing questions one can answer with the Poptel V9 videophone and a streaming camera.

    The specifications of the device are in line with its extremely affordable $130 price tag – 2GB RAM/16GB of storage space for apps, and 5MP front-facing camera for video chat, but that sweet 8″ display is what makes it the largest Android-laden videophone in an admittedly narrow category. The only ho-hum part is the 1800mAh battery pack and the 300 mAh one in the receiver that is good for about 3 hours of talking but you shouldn’t be yapping more than that daily anyway, you social butterfly, you.

    The SIM slot is neighboring a microSD card on for storage expansion should you need the V9 to cycle more photos than the ones you uploaded for picture-framing duties. Poptel puts an extraordinary focus on the smart home supervisory abilities of its new videophone, and with a good reason. You can prop the V9 on the kitchen table, discuss that YouTube recipe video that worked so well for the neighbor the other night, and at the same time run the robotic vacuum cleaner upstairs, check out who’s ringing at the video doorbell, turn on the floodlight outside to see them clear, and if it’s the neighbor, command the app-controlled coffee maker to start pouring a brew.

    In addition, you can control the lighting, thermostat, AC unit, smart locks, or any other home automation gizmo you have equipped your house with from the comfort of your own videophone. It’s the 90s family soap opera dream come true in a quirky, refreshingly old-fashioned looks with a modern twist. At $130, just the retro experience of walking around the house with a receiver sounds like a steal when we add the Android media machine it is attached to.

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  • “The Great Move” is largely concluded

    “The Great Move” is largely concluded

    Turkish Airline’s transition to its new home, Istanbul Airport, is largely concluded with progress at 96 percent. With the “Great Move” representing one of the most significant cornerstones of the Turkish Aviation history, Turkish Airlines has nearly concluded its gradual move to Istanbul Airport, which started following the official opening on 29th October last year. The moving operation, which started on 5th April, Friday, at 3:00, had reached 96 percent completion 12 hours earlier than the projected 45-hour plan. It concluded on 6th April, Saturday, at 20:00, and the flag carrier airline has already begun a new era at its new home, Istanbul Airport, which will be the new center of the global aviation sector.

    Commenting on the “Great Move” process, which included saying farewell to Atatürk Airport – home to Turkish Airlines throughout its 86 years of history, and moving to its new home base, Istanbul Airport, also known as “Monument of Victory”, Turkish Airlines Chairman of the Board and the Executive Committee, M. İlker Aycı said: “Currently the biggest airport project in the world, this enormous facility will be the home of the resounding local and global growth of Turkish Airlines in the future while becoming the most important driving force behind our growth with its state of the art physical capabilities and capacity.”

    “Successfully concluding its mission of being the home of our brand throughout our 86 years of history, saying farewell to Atatürk Airport was a highly saddening experience for us. However, our brand’s unstoppable growth and progress especially over the last 15 years forced us to make this decision to part ways. As Turkish Airlines became unable to fit its mold with its efficient growth performance, the need for a new home that will support its development and open its way with capacity and other physical capabilities was born. Starting with the originator of the idea for this monumental project and its biggest supporter, our President Recep Tayyip Erdoğan, as well as our Ministry of Transport and Infrastructure, IGA consortium, our various business partners, every single member of our family and everyone else who offered their toil and support, we are grateful to all of those for bringing us this bundle of opportunities, which will allow us to carry the passenger and flight experience into a whole new platform. In addition to this, I would like to also express my great pleasure and honor in announcing that the future of the global aviation will develop with Turkish Airlines at its center with our new home, and new face of our brand.”

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