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Tag: Brand

  • Hollister teams with social media stars to launch new brand Social Tourist

    Hollister teams with social media stars to launch new brand Social Tourist

    Hollister Co., a division of Abercrombie and Fitch is building upon its successful relationship with leading social media personalities Charli and Dixie D’Amelio to launch Social Tourist, a new trend-forward apparel brand within the Abercrombie & Fitch Co. portfolio. For its initial May 20 launch, Social Tourist will be available exclusively in Hollister stores and online.

    The launch of Social Tourist marks the beginning of an exclusive, multi-year apparel agreement between Abercrombie & Fitch Co. and the D’Amelio sisters. The new brand has been imagined and inspired by Charli and Dixie’s experiences at the epicenter of social media, and also reflects Gen Z’s unique lens of living in a digitally native environment. Hollister has leveraged its pool of talent, resources, and global reach, as well as its connection to the global teen customer, to authentically bring Charli and Dixie’s vision to life.

    Working together with Hollister, Charli and Dixie have been involved in every aspect of Social Tourist, including product selection, design, branding, positioning and marketing. The family has a strong background in the apparel industry with their father, Marc D’Amelio, having over 30 years of experience in sales and design. Marc will serve as a consultant for Social Tourist.

    Social Tourist will have four distinct apparel lines: gender-inclusive items, trend pieces such as dresses and skirts, everyday essentials featuring premium basics, and swim. Each collection will include limited-edition items, with new products dropping approximately every month.

    “We’ve always loved fashion, and it’s been amazing to be so involved in this process. We feel like Social Tourist really represents both of us and explores how our generation is balancing who they are on social media with real life,” said Dixie D’Amelio. “The first product drop is all about introducing the brand to our fans, and the second drop in June reflects our individual personalities – designs that reflect Dixie’s personality are a bit edgier, with dark color palettes and patterns, where my vibe is shown through super feminine and cute styles. We can’t wait to put our vision out into the world!” added Charli D’Amelio.

    “Charli and Dixie are the quintessential example of what it’s like to grow up in the digital world, and we’ve always believed they authentically represent our teen customers’ mindset both online and in real life. We’re thrilled to unlock new opportunities for all of us beyond our co-created products, which strongly resonated with our global customers. Given the high demand, we knew we could take our relationship further,” said Kristin Scott, Global Brand President at Abercrombie & Fitch Co. “Creating a new brand virtually was no small feat, but the excitement and energy of the D’Amelio family, combined with the talent and experience of the Hollister family, has allowed us to push boundaries and make this a reality.”

    In working with Hollister since 2020, the social media stars have served as “Chief Jeanealogists,” where they tested and approved every aspect of Hollister’s denim; launched the #MoreHappyDenimDance TikTok challenge, which garnered over 5.4 billion views worldwide; and dropped a series of limited-edition, co-created collections. The sisters currently have a combined 250 million followers across their social media handles and in November 2020, Charli became the first TikTok user to surpass 100 million followers on the platform.

    Abercrombie & Fitch Co. is represented by Philip Daniels of Ginsburg Daniels Kallis and Bruce Paige of Vorys, Sater, Seymour and Pease. The D’Amelios are represented by UTA and Gary Stiffelman, Robert Kahan, and Kevin Yorn.

    Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

    A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements.

    Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in “ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for the fiscal year ended January 30, 2021, in some cases have affected, and in the future could affect, the company’s financial performance and could cause actual results for fiscal 2021 and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this press release or otherwise made by management.

  • Renault Introduces New Nouvelle Vague Brand Strategy

    Renault Introduces New Nouvelle Vague Brand Strategy

    Renault is gearing up to give it’s brand a new direction. The French carmaker has adopted “Nouvelle Vague” strategy targeting to maximize its number of electrified vehicles by 2030 in a bid to move towards sustainable development. More than 2000 engineers from five companies will work on cybersecurity, artificial intelligence, data processing, software, and microelectronics. Then, Renault’s Re factory in Europe will recycle or upcycle up to 1.20 lakh units every year. Nearly 80 percent of those recycled materials will be reused in new batteries.

    By 2030, Renault is targeting to become world’s best automotive manufacturer when it comes to the percentage of recycled materials in new vehicles. The company will also introduce seven electrified models in C and D segments. It has also unveiled the new Arkana coupe SUV that marks and the new-generation Megane E-TECH Electric. The company has also announced that the E-TECH Hybrid technology will continue to power upcoming C and D segment vehicles. Renault has been leading in the EV segment in Europe with almost 4 lakh vehicles sold to date. In Europe, France, Spain, Italy, Germany, and the United Kingdom – will continue to be its key markets. The company will also try and increase local dominance in Brazil, Russia, Turkey, and India.

    The brand has also unveiled its new logo and the Megane will be the first model to wear it. The latest iteration was created in 1992 and Renault felt that it began to look a little dated, even though it was reworked in 2015. The new brand logo adores a streamlined design, with neither typogram nor brand signature. The new logo is an open-ended shape and Renault says that it reflects the brand’s openness and transparency. It was co-designed with Landor & Fitch consultants and will be phased in on all Renault brand vehicles and across the Renault network. By 2024, the entire Renault range will sport the new logo.

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  • New GTX Brand Joins The Volkswagen ID. Family

    New GTX Brand Joins The Volkswagen ID. Family

    We knew it would happen sooner or later but Volkswagen is all set to bring in a sporty top-of-the-range model to its electric vehicle range – the new ID.4 GTX. The car will be unveiled on April 28 and the company has already teased the logo. Similar to GTI and GTE, it stands for its own product brand.

    We’ll know more about the car itself, but we know a few details for now. Volkswagen says that the GTX models will impress when it comes to performance and design. An additional electric motor on the front axle brings the all-wheel-drive into the ID. Family. The additional motor switches on intelligently within a few milliseconds when very high performance or strong traction are required. In the new “Traction” driving mode, it is even permanently activated.

    Klaus Zellmer, Board Member for Marketing and Sales at the Volkswagen brand said, “Now the X is building the bridge to the mobility of the future. Sustainability and sportiness are not mutually exclusive but complement each other intelligently. ”

    The new product brand for the ID. Family gives the ACCELERATE corporate strategy a further boost. Volkswagen wants to become the most desired brand for sustainable mobility. The goal is to increase the share of pure electric cars in Europe to 70 percent of sales by 2030. Volkswagen wants to become climate neutral by 2050; around 16 billion euros will be invested in e-mobility, hybridization and digitization by 2025.

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  • Arket opens doors in Korea

    Arket opens doors in Korea

    H&M’s ‘Nordic lifestyle brand’ Arket has opened its first brick-and-mortar store in Seoul, South Korea.

    Located at Yeouido’s department store The Hyundai Seoul, the Arket South Korea store spans 8000sqft and features the brand’s collections of New Nordic design for men, women and children. The flagship store also houses an Arket cafe, offering vegetarian dishes, drinks, pastries and snacks.

    “Opening the new store in Seoul is an incredibly exciting step for us, as it is our first physical location outside of Europe,” said Pernilla Wohlfahrt, MD at Arket.

    The launch in South Korea is part of its strategy to expand its presence in Asia. Last month, the retailer announced that it will open its first brick-and-mortar store in China, at Beijing.

    Launched in 2017, the brand now operates more than 20 stores across major European cities, including Copenhagen, Amsterdam, London and Berlin.

  • Apple is a “lifestyle company” says incoming Intel CEO in bid to motivate employees

    Apple is a “lifestyle company” says incoming Intel CEO in bid to motivate employees

    There was a time before the Apple iPhone and other smartphones roamed the earth when people relied on their PCs to access the internet. Back then, Intel was said to be the Gold Standard of chip makers. But that was then and these days Intel no longer has the same reputation. Intel also has had problems with its 10nm process node and delayed until 2022 the release of its 7nm manufacturing process.

    There has been talk about Intel turning to contract manufacturer TSMC or Samsung Foundry to produce some of Intel’s chip designs. In fact, recently Intel decided to outsource the production of its second-generation discrete graphics chip to TSMC. That is the company responsible for the manufacturing of Apple’s 5nm A14 Bionic chipset and the powerful 5nm M1 chip that is replacing Intel components on some Macs

    Last week, Intel CEO Bob Swan flew away from the company effective on February 15th. His replacement, Pat Gelsinger, is returning to the flock; an Intel veteran with over 30 years experience at Intel, Gelsinger recently spent his days as CEO of VMare. While Gelsinger doesn’t take over until the middle of next month, he apparently is feeling the heat from Apple’s M1 chip. The latter is equipped with 16 billion transistors. Compare that to the 11.8 billion transistors that are sardined into the A14 Bionic (which was a 38% hike from the 8.5 billion transistors found in the A13 Bionic).

    The incoming Intel CEO met with company employees during the week and dropped what some might consider an insult on Apple. While addressing the troops, Gelsinger reportedly said, “We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino” makes (italics added). Perhaps Mr. Gelsinger hasn’t checked out the performance of the chips designed by that “lifestyle company in Cupertino.” The M1 is delivering improved performance and battery life and the addition of the Apple-designed component put a jolt into the demand for Macs.

    Perhaps Intel’s next CEO was just trying to motivate the firm’s employees. The point of the comment is that Intel is a company that produces chips, chips, and chips. As a result, the chips it produces should be better than the ones designed by Apple which makes different products to improve consumers’ lives. In other words, Gelsinger is looking at the M1 and is saying that how could we let ourselves be outdone by a company that really doesn’t focus on chips and is into consumer electronics instead.

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  • Paul Frank sold to Futurity Brands

    Paul Frank sold to Futurity Brands

    Futurity Brands Switzerland AG today announced the acquisition by its subsidiary, Paul Frank Limited, of all intellectual property rights worldwide to the acclaimed PAUL FRANK pop culture and character lifestyle brand. The global purchase from U.S. company Paul Frank Industries LLC includes an extensive design portfolio including more than 150 characters, headlined by the iconic Julius the Monkey. Futurity Brands will be responsible for the management and growth of the brand’s international licensing, distribution and direct to consumer business. With offices in Zurich, Hong Kong, Tokyo and Sydney, the newly formed Futurity Brands management team, led by Chairman and CEO Stan Wan, will take the evergreen IP back to its Southern Californian roots whilst reshaping its celebrated global appeal for the enjoyment of generations to come.

    Paul Frank Industries was born in 1995 out of Huntington Beach, California. Known for its nostalgic bright colours, quirky humour and the iconic Julius the Monkey, the Paul Frank brand has been creating smiles and bringing whole-hearted sincerity to its global fan base for over 25 years across North and South America, Asia, Europe and Australia.

    Futurity Brands is a purpose-driven, end to end lifestyle brand management company focused on serving brands that can create a better tomorrow. Through its acquisition, licensing, distribution, design and strategic supply chain capabilities, Futurity Brands aims to deliver long term shareholder value by investing in brands and innovation that will provide consumer-centric solutions to global challenges.

  • Samsung heir visits Vietnam to discuss possible investments plan

    Samsung heir visits Vietnam to discuss possible investments plan

    Samsung Electronics vice-chairman Lee Jae-yong departed for Vietnam for a three-day visit to explore business opportunities. He is scheduled to meet Prime Minister Nguyen Xuan Phuc on Tuesday to discuss possible investment plans and visit Samsung’s plants in Hanoi.

    The focus will be on whether Lee announces new investment plans including the construction of a factory for electronic-car batteries in Vietnam.

    Lee is also expected to inspect the progress of a Samsung Electronics research center that is currently under construction in Hanoi.

    Construction of the $220 million research and development center, the first of its kind outside South Korea, began last March.

    It is Lee’s first visit to Vietnam since October 2018. He is exempt from mandatory quarantine after the government scrapped the quarantine requirement for foreign managers, investors, and diplomats visiting the country for less than 14 days.

    Vietnam is Samsung’s largest smartphone production base, with half of all its phones being made in the country at plants in Bac Ninh and Thai Nguyen provinces in the north. It has invested over $17 billion in Vietnam so far.

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  • Apple hits two trillion in valuation

    Apple hits two trillion in valuation

    August 2nd, 2018 was a red-letter day for Apple. The little company that was founded by Steve Wosniak and Steve Jobs in April 1976, was worth $1 trillion making it the first public company in the U.S. to hit that figure. And now here we are again, two iPhone cycles later, and the company has become the first publicly traded U.S. firm with a valuation of $2 trillion. However, by the end of the day, Apple’s valuation had fallen back under the two trillion dollar mark.

    Apple closed at $224.37 on March 23rd when the pandemic first started making its presence known in the U.S. At today’s close of $462.83, the stock has more than doubled in almost five months. Just last month, Apple’s valuation surpassed that of state-owned oil giant Saudi Aramco making the tech giant the most valuable publicly traded company in the world. Hitting the $2 trillion mark comes after Apple reported record revenue of $59.7 billion during its fiscal third-quarter earnings report released on July 30th.

    Analysts are calling the 60% gain in Apple’s stock price this year more proof of the outstanding leadership provided by Apple CEO Tim Cook. Part of the reason that the iPhone manufacturer has a rich stock price is that the company is trading less like a tech hardware outfit and more like a sexy software firm. You can see that in Apple’s price-to-earnings ratio (PE) which shows that the company is trading at 33 times earnings. Edward James analyst Logan Purk says, “Over the past four months, the market has really been valuing Apple as a software company. The services business is growing nicely — it seems to give them a multiple over 30, and gives them all the credit in the world for this subscription business. They’re starting to get compared to some really big software heavyweights.” For example, software leader Microsoft trades at 36 times earnings while Amazon’s stock has a PE over 123.

    Tim Cook should get much credit for this. Back in 2015, the year that iPhone shipments peaked, the company decided that instead of trying to focus on selling new iPhone models, it would be able to obtain higher profit margins by selling recurring subscriptions to a large number of iPhone users worldwide. Apple set a goal of doubling its Services revenue from the $25 billion earned in the fiscal year 2016 to $50 billion by this fiscal year. And three quarters into fiscal 2020, the company has generated $39.2 billion in Services revenue; barring a major global economic meltdown in the current quarter, Apple should hit at least $50 billion in Services revenue for this fiscal year.

    The Services unit includes ApplePay, the App Store, iCloud, iTunes, Apple Arcade, Apple TV+, Apple News+, AppleCare+, Apple Music, and more. There are about 1 billion active iPhone users that the company is mining for gold.

    The stock hike helps Apple executives’ restrictive stock units (RSU) gain in value and recently Tim Cook joined the billionaire’s club. It has been a heady rise for Cook who joined Apple in March 1988 as a Senior Vice President. In January 2009, Steve Jobs took a leave of absence leaving Cook in charge. After the ailing Jobs returned, his deteriorating condition forced him to step down for good and in August 2011, Cook once again took the CEO position. The executive has had that position over the last nine years running and during that time, Apple’s valuation has soared from $348 billion to $1.9 billion.

    Later this month, Apple will split its shares 4 for 1. That means that an investor with 100 shares of Apple that currently trades at $462.83, will own 400 shares trading at (approximately) $115.71.

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  • Foot Locker launches Singapore’s largest store on Orchard Rd

    Foot Locker launches Singapore’s largest store on Orchard Rd

    Foot Locker Singapore has opened its largest store yet on Orchard Rd, celebrating basketball culture.

    Located at Orchard Gateway @Emerald, the Foot Locker store spans five stories, three of which are retail spaces, offering a multi-branded basketball collection.

    Foot Locker Singapore also partnered with local artists MessyMsxi and Clogtwo to feature artworks at both Level 1 and the B2 basketball half-court, expressing the brand’s appreciation for basketball culture.

    “This is where we embarked on our Asia journey and Singapore has really embraced our brand out of the gate,” said Tomas Petersson, GM, and VP at Foot Locker Asia. “Our purpose is to inspire and empower youth culture and our belief is that when we speak to the consumer through the lens of curated brand and product stories via our omnichannel focus, then we connect deeply with the Sneaker and Sport community.”

    Besides basketball collections, Foot Locker Orchard also features a wide range of footwear and apparel from global brands, including Nike, Jordan, Adidas, Puma and New Balance.

    “The Orchard Road store is a pinnacle expression of our brand together with our partners and we are especially proud as a team to deliver this in these challenging times, as this will give the Singaporean consumer a truly unique experience,” said Petersson.

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  • Uniqlo same-store sales up 4 percent in July on stay-at-home demand

    Uniqlo same-store sales up 4 percent in July on stay-at-home demand

    Casual fashion brand Uniqlo’s Japanese same-store sales rose 4 percent year on year in July as consumers stocked up on comfortable “stay at home” clothes amid the novel coronavirus pandemic, its owner, Fast Retailing Co, said.

    The rise in domestic same-store sales, including online purchases, followed a 26-per-cent jump in June, which came after a three-month slump when the coronavirus outbreak kept shoppers at home and tourists away.

    “Stay at home demand” lifted July sales, with items such as stretchy jogging pants and oversized T-shirts proving popular, the company said.

    Analysts have said Uniqlo’s focus on practical, everyday clothes rather than more on-trend fashion may help it weather the coronavirus downturn better than global peers.

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  • Vietjet recognized as most impactful Vietnamese brand worldwide

    Vietjet recognized as most impactful Vietnamese brand worldwide

    Vietjet has achieved another major accolade – winning the ‘Vietnam Brand, Global Impact’ award under the PR Newswire Awards 2020 in recognition of its achievement as a trailblazer in expanding its flight network and brand name proven by creative, meaningful and inspiring activities across the globe.

    The prestigious award is judged by a panel comprising international experts and leaders in the communications and public relations industry.

    Speaking at the award ceremony, Vietjet Group’s Vice President Nguyen Thi Thuy Binh said: “With our mission of constantly expanding our flight network across Asia and boosting trade activities globally, Vietjet has been an inspiring ambassador to bring Vietnam to all international friends as well as contribute towards global tourism and economic development. We achieved this thanks to our expanding network with over 200 routes, more than 100 million passengers transported to-date, many large-scale business deals signed with international partners as well as tens of thousands of jobs created in Asia, Europe and America. We are proud that Vietjet, a Vietnamese brand in the aviation industry, has been favored by millions of customers and partners and has truly become the inspiration for the young generation around the world.”

    Vietjet is also one of the few enterprises and only Vietnamese carrier that brings its brand beyond the country’s border to add more value and inspire others in the international market. In Thailand, Vietjet has established Thai Vietjet, leveraging the Vietnamese brand name of Vietjet.  The carrier has extended both the domestic and international flight network with its base in Suvarnabhumi Airport, Thailand’s largest and busiest airport. The airline has transported more than eight million passengers in Thailand and other countries to famous destinations across the Land of Smiles. It has been welcomed and trusted by the country and people of Thailand.

    The 2020 awards is hosted by PR Newswire, a Cision Ltd. Company which is a leading global provider of news distribution and earned media software and services. It has the world’s largest media distribution network, covering over 300,000 media outlets in more than 170 countries and over 40 languages.

  • Burberry realigns business units, names new ready-to-wear head

    Burberry realigns business units, names new ready-to-wear head

    Burberry is reorganizing its creative team as the luxury label welcomes back Adrian Ward-Rees to lead its ready-to-wear business.

    The British-based luxury retailer will set up three new business units – ready-to-wear, accessories, and shoes and says it plans to “pool expertise within them” to improve its focus on products and improve quality.

    “The changes we intend to make will ensure we have the right structures in place as we enter the next phase of our strategy,” said CEO Marco Gobbetti.

    Ward-Rees held the role of senior VP and MD of Dior Homme with Christian Dior for the last four years and previously worked at Hong Kong-headquartered Lane Crawford, along with a merchandising role with Burberry.

    He takes up the new role as senior VP ready-to-wear on July 20, based in London and reporting to Gobbetti.

    “I am delighted to welcome back Adrian to Burberry to lead our newly created Ready-to-Wear business unit,” said Gobbetti.

    “Embedding product specialization will enable us to elevate quality and increase our agility, further supporting the momentum we have built across our brand and product and setting us up for future success as markets begin to recover.”

  • Iconix Brand Group sells Starter China stores

    Iconix Brand Group sells Starter China stores

    American brand management company Iconix Brand Group has sold the Starter China business for US$16 million to an unnamed local investor.

    The Starter divestment is the second Chinese transaction by the US company this year following an agreement reached in April to sell the Umbro China business for $62.5 million to HK Qiaodan Investment Limited. Both deals will be settled by September 15.

    Iconix’s portfolio of international brands includes denim brand Lee Cooper, Mossimo, Mudd Jeans, Ed Hardy and Jay-Z’s streetwear label Rocawear. It also owns footwear brands including Ecko Unltd and ranges from Madonna.

    The new owners of Starter in China will assume distribution rights for Mainland China, Hong Kong, Taiwan and Macau.

    Funds raised from the sales are being applied to reduce Iconix’ debt and otherwise for general corporate purposes.