Retail News CRM

Tag: China

  • New Celine store design was made for Asia

    New Celine store design was made for Asia

    The new Celine store design unveiled in New York City is destined for China and Japan in the early stages of a global rollout. The white and grey dominated, minimalist design illustrated here in official photographs released by the luxury fashion brand, was conceived by the label’s creative director Hedi Slimane. The first store, which has opened at 650 Madison Avenue, takes up 5000sqft, making it Celine’s largest store yet anywhere in the world.

    According to company sources, the new look will be implemented next in Los Angeles, Paris and Milan before being launched in Shanghai, Beijing and Tokyo.

    Slimane uses natural materials as a contrast to stark white walls and polished railings.

    He used natural stones like basaltina on the floors and ginger and cream-streaked black granite on walls and some shelving together with a combination of marbles and grey travertine.

    Contrasting yet complementing the stone, reclaimed oak, polished stainless steel, brass, gold, and concrete are used and in the case of the Madison Avenue store, a large rock creates a focal point in the store.

    Celine says future stores will feature commissioned artworks relevant to the locations. Commissioned artists include Jose Davila, Oscar Tuazon, Elaine Cameron Weir and James Balmforth.

    The stores will also feature furniture designed by Slimane, such as wooden benches, tanned leather chairs and brass side table.

    The timeline for the rollout of the new Celine store design has not yet been released.

    Lees ook:

    Lees ook:

  • Agoda’s top Chinese New Year 2019 travel rankings

    Agoda’s top Chinese New Year 2019 travel rankings

    Bangkok, Tokyo, and Taipei are the top three most popular destinations for Asia-Pacific travellers over the Lunar New Year period in 2019, according to booking data from Agoda. This year, Osaka, slips from the third spot in 2018 to sixth, while Taiwan scoops three of the top ten destinations, with Taipei in third, and Kaohsiung and Taichung in fifth and seventh respectively. Overall, Japan, Taiwan, and Thailand will benefit the most from travellers celebrating the Lunar New Year.

    Travels during the Spring Festival tend to be reserved for family bonding and indulging in food and leisure activities that the whole family can enjoy. It is thus not surprising that most travellers in the region have chosen gourmet and retail paradise in Bangkok, Tokyo, Taipei, Kuala Lumpur and Singapore among their top ten destinations.

    The Lunar New Year is celebrated in many cities across Asia, but Chinese travellers enjoy the longest holiday. With a week to spare, Chinese tourists are spending the new year in cities such as Hong Kong, Tokyo, and Bangkok.

    This year, HongKongers chose to change things up, travelling to Japan, Thailand, and Taiwan over the previously favoured Korea. In fact, Korea dropped out of the top three destinations altogether to settle at the fifth spot. Staycations have also risen in popularity, and Hong Kong has made its way into the top ten this year as well.

    Singaporeans prefer to travel to neighbouring countries for their relatively short Lunar New Year public holidays. For the first time, staycations have emerged as a popular choice for those who prefer staying behind to celebrate the festival.

    Taiwanese are travelling within the region for Chinese New Year, with Kaohsiung rising up to clinch the top position. For the first time in three years, Kyoto has slipped out of the top ten rankings.

    Malaysians continue to favour travelling within the region to celebrate Lunar New Year. In 2019, domestic destinations take up eight out of the top ten destinations. Thailand remains the only overseas destination in the top ten list for Malaysian travellers over the period.

    Indonesians are venturing further afield this year to celebrate the Lunar New Year, with Kuala Lumpur and Tokyo taking up two out of three of its top travel destinations. Japan is rising in popularity, as the region adds Sapporo – with its winter wonderland – into Indonesia’s top ten destinations.

    Lees ook:

    Lees ook:

  • Alipay is available at Walgreens’stores now

    Alipay is available at Walgreens’stores now

    Chinese consumers visiting the U.S. can now use Alipay at Walgreens, one of the largest drugstore chains in the country. Whether traveling for business or pleasure, Alipay users can shop at 3,000 locations in major cities such as New York, San Francisco and Las Vegas to start, the companies said. The number is expected to reach 7,000 by April. Walgreens operates about 9,560 drugstores in all 50 U.S. states, Washington, D.C., and other U.S. territories.

    About 4 million users of the mobile-payments app are in the U.S. annually, according to Alipay, which is owned by Alibaba Group affiliate Ant Financial. The service offers them a quick and easy way to pay for goods while overseas, one that is already ubiquitous in China and lacks the higher foreign-transaction fees typical of credit cards.

    “Walgreens is focused on making shopping more convenient for our customers,” including Chinese consumers, said Walgreens President of Operations Richard Ashworth, including Chinese consumers. “Not only can they buy our products via our dedicated store on Alibaba’s Tmall Global marketplace, but they will now also be able to shop in the U.S., using Alipay as they would in China.”

    In September, parent company Walgreens Boots Alliance made its first move into China’s consumer market by launching a flagship store on Alibaba Group’s dedicated cross-border e-commerce platform, Tmall Global. The direct-to-consumer channel added to a wholesale and retail pharmacy business that WBA had already been operating in China.

    According to China’s Ministry of Tourism, Chinese travelers took about 140 million trips abroad last year. In an effort to capture that business, Ant Financial has been working with merchants across the globe to make Alipay available overseas to its more than 1 billion users (which includes users of its joint-venture partners’ apps). Alipay currently is available in over 40 countries and regions. Last year, Alipay added Germany’s Oktoberfest, the world’s largest gingerbread city in Norway and San Francisco’s Pier 39 to its list of merchant partners, all of which are popular destinations for Chinese tourists.

    “This is a key strategic partnership for achieving awareness in the U.S.,” Yulei Wang, general manager of Alipay North America, said of the Walgreens partnership. “We are excited to partner with a company that has been trusted across America since 1901, and is constantly evolving to provide more Chinese consumers a seamless and familiar way to pay.”

  • Starbucks China unveils new third-place experience concept

    Starbucks China unveils new third-place experience concept

    Starbucks today unveiled its first Starbucks Reserve® Bakery Cafe, featuring fresh Italian Princi food, in China. This brand new third-place (in-store) experience is dedicated to the premium Starbucks Reserve® coffees served alongside artisanal and made-to-order food prepared by Princi bakers onsite every day.

    Each baker has been meticulously trained in the acclaimed Italian baker Rocco Princi’s distinctive method of artisanal craft of baking to perfect the recipes for each food item. The cafe also features an expanded menu of Starbucks signature Mixology, including distinctive coffee and tea-inspired cocktails, Italian classics like Aperol Spritz, fine Italian wines and beers.

    This will be the first-of-its-kind Italian Aperitivo experience (early evening social cocktails paired with small bites) in a Starbucks store location within China.

    “For 20 years, Starbucks has revolutionized, and set new standards, around the third-place for our Chinese customers. Today marks yet another significant milestone as we take everything we have learned around coffee and our relentless pursuit for food innovation, to create a new exciting all-day cafe dining and Italian Aperitivo experience,” said Belinda Wong, ceo, Starbucks China. “Our ability to consistently elevate the customer and brand experience in a meaningful and respectful manner truly reflects Starbucks unmatched energy and operational capabilities to execute against our Purpose-driven Growth Agenda to play the long game in China.”

    As a showcase of Starbucks undisputed coffee leadership in China, the cafe features Starbucks ReserveTM Princi™ Blend as the signature coffee offering for its handcrafted espresso beverages made using the Black-eagle Espresso Machine. This special Reserve blend can also be enjoyed freshly-brewed using the Siphon brewer, Pour-over or Starbucks Draft Nitro.

    Authentic, freshly prepared food is the centerpiece that creates the vibrancy and intimacy within the cafe. Customers can share meals with family and friends at the large community table just feet away from the baking oven and the bountiful display of food creations.

    Inspired by the passion and romance of Rocco Princi’s belief to infuse ‘Spirito di MilanoTM’ into this new retail environment, the coffee theatre transforms into a full mixology bar to offer Starbucks-distinctive coffee or tea-infused craft cocktails, beers, and a fine selection of Italian classics and wines specially curated by Rocco Princi, as the day turns into evening.

    Each day from 5 pm to 7 pm, the store celebrates “Aperitivo Time” where customers can enjoy handcrafted cocktails, wine and beer with free-flow of pizza bites, green olives, and schiacciatine.

    They can choose to enjoy this unique Italian evening social occasion by relaxing at the cafe’s outdoor patio with friends and loved ones, just like Italians would across the streets of Milan.

    “I am excited to work with my Princi partners, and Starbucks, to unlock the infinite possibilities of Princi food elevating every daypart for our Chinese customers, from breakfast, lunch, to the new evening Aperitivo experience. This exceptional opportunity to pair Starbucks Reserve coffees with Princi’s 30-year heritage of serving only the freshest and artisanal food, in a brand new store format, is another dream come true for me,” said Rocco Princi.

    With more than 3700 stores in 158 cities, no other coffee retailer in China has the depth of Starbucks coffee expertise, strength of the most sought-after world-class retail locations, and pipeline of meaningful innovations to elevate the customer experience.

    Building on the overwhelming positive reception of freshly baked Italian PrinciTM food at the Shanghai Roastery, and the continued enthusiasm customers have towards Starbucks portfolio of innovative store concepts, the Starbucks Reserve® Bakery Cafe is yet another reflection of Starbucks holistic approach to build an exceptional third-place experience, further cementing its unparalleled leadership and success in China.

    Lees ook:

  • Taubman Sells Shares of Three Asian Shopping Centers

    Taubman Sells Shares of Three Asian Shopping Centers

    US retail property specialist Taubman Centers is to sell a 50 per cent stake in three of its shopping centres in China and Korea to funds managed by private equity company Blackstone Group. The deal, worth US$480-million, is expected to be settled later this year and will net Taubman about $315 million according to financial news reports. The company will maintain a share of up to 25 per cent in each property.

    Post settlement, Taubman will be contracted for the ongoing management of the centres.

    The centres are South Korea’s Starfield Hanam, and China’s CityOn Xi’an and CityOn Zhengzhou.

    Taubman manages a 26 regional, super-regional and outlet shopping centres in the US and Asia, and has another property under development. CEO Robert S Taubman said the sale was part of a strategy of recycling capital for growth.

    Lees ook:

  • Alibaba’s Ant Financial buys WorldFirst for $700m

    Alibaba’s Ant Financial buys WorldFirst for $700m

    Alibaba subsidiary Ant Financial says it plans to buy UK-headquartered money-transfer company WorldFirst. And in separate news, the Chinese e-commerce behemoth is in discussions over investing in the Metro China wholesale retail business.

    The WorldFirst deal will allow Ant Financial to gain market share in Europe’s fintech and payments industries and will give it an established retail network of currency-exchange stores covering cities including Sydney, Australia; London and Amsterdam, as well as throughout Asia. It has 600 employees in seven international offices and claims to have exchanged more than US$67 billion for 130,000 customers since its launch in 2004.

    The company also had outlets in the US but has reportedly closed these to avoid potential regulatory hurdles with the sale to a Chinese-owned business.

    Ant Financial last year unsuccessfully tried to acquire US-based money-transfer company MoneyGram, largely due to opposition from US lawmakers.

    Metro move

    Meanwhile, Alibaba is in talks to buy a share of German wholesaler Metro AG’s Chinese business.

    Neither company has confirmed or denied the talks are underway and they are at an early stage and may break down.

    Metro China operates 95 stores and struggled to achieve profitability in the market until recently. Metro sales in Asia rose 7 per cent to US$1.17 billion in the December quarter.  Most of the Metro China stores are in tier 1 cities, including Beijing and Shanghai.

    Metro is holding talks with other parties as well ahead of an official sale process.

    Olaf Koch, Metro’s CEO, confirmed this week that the company was considering potential partnerships with Chinese companies. Metro and Alibaba have already cooperated online.

    “We are growing continually and we are profitable [in China],” Koch said at the time Metro released its first-quarter results.

    Lees ook:

    Lees ook:

  • Huawei confident of 5G role in Vietnam

    Huawei confident of 5G role in Vietnam

    Huawei Technologies says it has a good chance to be a supplier of 5G equipment to Vietnamese service providers. Fine Fan, CEO of Huawei Vietnam, said that the Chinese company is in talks with Vietnamese partners on conducting 5G trials later this year. “We are confident of expanding in Vietnam,” Fan said, adding that Vietnamese Minister of Information and Communications Nguyen Manh Hung “is open to every provider.”

    Fan said that Huawei cannot be beaten on quality or cost in Vietnam. “Huawei will provide better technology and solutions, along with financial support to local operators to deploy 5G.”

    Huawei’s expression of confidence comes as major mobile carriers in Vietnam have previously announced plans to develop 5G networks using equipment from other suppliers, including Ericsson, Nokia and Samsung Electronics.

    Viettel, the country’s largest telecommunications company, became the first firm to receive permission to trial 5G services last month.

    The company has earmarked $40 million for the development of its own 5G chipset, but was also considering using technology from Ericsson and Nokia, its president and CEO Le Dang Dung said.

    Last November, Minister Hung said at a conference that Vietnam should test 5G in 2019 and ensure nationwide coverage by 2020.

    “Vietnam should be one of the first to launch the network, at least in Hanoi and HCMC,” Hung said. The country had been one of the last in Southeast Asia to roll out 4G services.

    Huawei has been the largest provider of 2G and 3G network equipment in Vietnam, though the company lost its lead when 4G arrived, CEO Fan said.

    Vietnam’s telecom market was estimated at more than $16 billion in 2016, with the three state-owned providers, Viettel, MobiFone, and VNPT, accounting for 95 percent of the market.

    5G is said to offer speeds 100 times faster than 4G, primarily used for smartphones and other similar devices. 5G is also expected to support new applications like remote medical procedures and autonomous driving.

    Lees ook:

  • Skechers passes store milestone

    Skechers passes store milestone

    Skechers China has opened a new superstore in Shenyang, the footwear brand’s 3000th globally. The footwear brand’s largest store yet covers more than 32,000sqft, showcasing a diverse range of footwear, apparel and accessories styles for men, women and children. It features shops-in-shops for different categories and a Skechers Kids entertainment zone.

    US-headquartered Skechers says it is continuing to expand its retail, sales and logistic infrastructure and is improving its customer experience with new-generation point-of-sale technologies.

    “We sell in more than 170 countries through our extensive network of distributors and joint ventures, and we have many more opportunities to build our retail store business even further and expand our global presence for years to come,” said Michael Greenberg, president of Skechers.

    China has the largest number of Skechers retail stores at 941, followed by the US at 472, and India at 222.

    To date, there are 690 company-owned stores worldwide, including two opened in the US in the first quarter. The company plans to open another 70 to 80 company-owned stores and another 500 third-party owned stores this year.

    Lees ook:

  • BA&SH expects to quadruple sales in Greater China

    BA&SH expects to quadruple sales in Greater China

    Affordable luxury brand BA&SH has marked the second anniversary of its launch in Asia by revealing plans to quadruple its sales in the region within two years and introduce a new store concept. Last year the company opened seven stores in Mainland China, three in Hong Kong and two in Macau, taking its Greater China footprint to 20 points of sale.

    “We are thrilled about Hong Kong hitting the podium already and convinced China has the potential to drive the brand’s growth in a near future,” says Isolde Andouard, BA&SH’s CEO for Apac.

    “Asian market accounts for 6 per cent of our global sales as of today and we are targeting to reach 17 per cent by 2020. We forecast to multiply our turnover fourfold within the next two years,” she said.

    Stores in Hong Kong and Mainland China achieved profitability after just three months of operation, allowing the brand to build a regional store pool contributing significantly to global results.

    BA&SH unveiled a new store concept in the US last September, located in New York City’s Nolita neighbourhood, a store designed around themes of friendship and customer experience.

    “We chose New York to test the water with this new concept as this retailtainment experience must be combined with a heavy digital approach and US is clearly ahead of time on this,” says the company’s global CEO Pierre Arnaud Grenade.

    “As the US and Asia are our two strongest focuses for the time being, Hong Kong will definitely be the second city to inaugurate this model.”

    Sustained investments from LVMH-sponsored L Catterton have been supporting BA&SH’s strong growth over the past years and a strong emphasis on Greater China was seen as critical to the brand’s globalisation.

    Hong Kong stores, the first of which opened almost two years ago, now rank within BA&SH’s top five worldwide in turnover. Andouard says that proves the BA&SH concept is a great fit for Asia, with the Hong Kong stores recording average like-for-like sales growth of more than 40 per cent year on year. Some stores in Greater China doubled their sales year on year.

    BA&SH has focused on opening boutiques in premium locations and already counts most of the city’s major retail property owners among their landlords – including Swire, Sun Hung Kai, Sands, Wharf, China Resources and Value Retail.

    “We didn’t bet on such a warm welcome from the local operators, because BA&SH is quite a new concept to Asia,” says Laura Marquant, strategy & development director Apac. “Yet we see the market is becoming more mature and is looking for the freshness BA&SH is offering.”

    E-commerce focus

    Meanwhile, on the strength of the Greater China success, BA&SH has expanded its reach online through Alibaba, opening a flagship on Tmall last June, less than a year after the brand launched in Mainland China.

    “As far as digital is concerned, New Retail and omnichannel are more than ever on the table, and the redesign of the brand’s Hong Kong website with new features and tools are the next steps to come,” says Andouard.

    Lees ook:

    Lees ook:

  • Alibaba Says China’s Slowdown Isn’t Hurting It All That Much

    Alibaba Says China’s Slowdown Isn’t Hurting It All That Much

    Alibaba Group VC Joseph Tsai says the firm is unperturbed by China’s economic slowdown. Quoted in a Bloomberg report, Tsai said Alibaba is “delinked” from a Chinese economy in which more and more business are moving online because “we’re in e-commerce and we’re digitising the whole sector”.

    He added that Alibaba’s growth is expected to continue to outpace the economy in general, as digital commerce grows at faster rates compared with more traditional retail business.

    The comments were made at the Goldman Sachs Group technology conference in San Francisco.

    According to the Bloomberg article, China’s economy expanded 6.4 per cent in the final three months of last year compared with a year earlier. Alibaba’s takings during the period rose 41 per cent to RMB117.3 billion (US$17.3 billion), representing its slowest pace of growth in more than two years. Its continued positive performance is buoyed by excursions into new business territories such as cloud services and entertainment, while assisting physical retailers with modernisation drives.

    According to the Alibaba Group VC, the situation is comparable to Amazon’s in terms of its consistent double-digit sales growth in the face of slowing economic growth within the US.

  • Trump says could extend March 1 China trade talks deadline

    Trump says could extend March 1 China trade talks deadline

    US President Donald Trump (pix) said Tuesday he would consider extending the deadline for a trade deal with China beyond March 1. “If we’re close to a deal, where we think we can make a real deal… I could see myself letting that slide for a little while,” Trump said at the White House. But he added: “Generally speaking I’m not inclined to do that.”

    The comments came as the third round of trade negotiations were set to resume in Beijing to avert more than doubling tariffs on $200 billion in Chinese imports.

    “China wants to make a deal very badly,” he said, and “things are going well” in the talks. And while no date has yet been agreed for a meeting with China’s President Xi Jinping, he said he expects that to happen “at some point.”

    The high-stakes dispute has raised concerns it could spill over into the global economy after Trump last year hit China with 25% punitive tariffs on $50 billion in goods, and then imposed 10% duties on another $200 billion in annual imports.

    The rate on all those imports are set to increase to 25% if no agreement is reached by March 1.

    China’s economy already has shown signs of slowing, while the trade war has shaken the confidence of US businesses, as retaliatory tariffs have raised prices and helped choke off a key export market.

    And Trump’s aggressive strategy has failed to produce a reduction in the US trade deficit with China, which he set as a primary goal.

    He repeated the incorrect statement that China is paying the duties, which in fact are paid by US companies importing goods.

    And economists say much of the intended effect of the duties in reducing imports, has been offset by the devaluation of China’s currency, which makes goods cheaper for importers.

    Lees ook:

  • Asian shares rise as Trump boosts US-China talks

    Asian shares rise as Trump boosts US-China talks

    Asian stocks climbed Wednesday as US President Donald Trump said he could extend the deadline for a trade deal with China, appearing to boost the prospects of an agreement. Trump said “things are going well” at preliminary talks in Beijing, where top economic officials will gather Thursday seeking an accord to stop sharp US tariff hikes that could damage the global economy.

    “If we’re close to a deal, where we think we can make a real deal … I could see myself letting that slide for a little while,” the US president said of his March 1 deadline.

    He added that he expects a meeting with counterpart Xi Jinping to happen “at some point”.

    The comments all improved market sentiment on the likelihood of a deal to prevent US tariffs on $200 billion in Chinese imports more than doubling next month.

    Washington is demanding changes from Beijing on what it says are unfair commercial practices.

    Tokyo added 1.5%, Hong Kong rose 0.4% and Shanghai gained 0.2% on the news, following Wall Street’s lead.

    However, some analysts struck a cautious tone, noting that much work needs to be completed before a framework agreement is in reach.

    “The rally in stocks has been based on hope rather than any concrete agreements overnight,” warned Oanda senior analyst Jeffrey Halley, predicting short-term volatility to come as headlines emerge from Beijing.

    Sydney shed 0.3%, with calls for a snap election amid political tensions over refugees adding to underwhelming corporate earnings and subdued metal prices.

    Nonetheless, renewed global investor confidence saw a movement away from the greenback, which has enjoyed a strong rally in the past week, to riskier currencies.

    The pound moved upwards closer to $1.29, despite no-deal Brexit fears as Prime Minister Theresa May was accused by the opposition of “running down the clock” and “playing chicken” with Brussels over talks.

    Trump’s suggestion that another chaotic US government shutdown was now unlikely following a deal struck in Congress over border security further fuelled risk appetite.

    The deal to offer nearly $1.4 billion for construction of a Mexico border wall, as well as other security measures, fell far short of Trump’s demands but has been presented as a workable compromise.

    “I don’t think you’re going to see a shutdown,” said the president.

    Elsewhere oil continued its climb after heavyweight Saudi Arabia slashed output and exports fell in crisis-hit Venezuela.

    Lees ook:

    Lees ook:

    Lees ook:

  • Asia-Pacific shoppers favour cross-border shopping

    Asia-Pacific shoppers favour cross-border shopping

    Half of online shoppers in Asia-Pacific make purchases cross-border, according to a recent report by yStats. The top two markets for cross-border shopping in the region are Hong Kong and Singapore while Japan shuns the trend, with over nine in 10 online shoppers buying only domestically. The tendency to buy from foreign online sellers also prevails in Australia and New Zealand, where a double-digit share of digital spending is cross-border.

    The top three destinations of cross-border online shoppers in Asia-Pacific are China, the US and Japan. Chinese online shoppers themselves prefer shopping platforms hosted by local providers, such as Tmall Global, Kaola and JD Global.

    Apparel and accessories was the most-in-demand product category. In South Korea, this sector accounted for more than one-third of e-commerce purchases from foreign sellers.

    Handheld connections prefered

    A standout characteristic of cross-border shopping in Asia-Pacific is the high level of mobile usage.

    Digital buyers in China and India were more likely to place orders on foreign websites through smartphones and tablets than through a desktop computer.

    The Asia-Pacific Cross-Border B2C E-Commerce 2018 report covers online retail imports and exports in 10 nations within Asia Pacific.

    Lees ook:

    Lees ook:

  • L’Oreal Asia Pacific sales reported soars

    L’Oreal Asia Pacific sales reported soars

    L’Oreal Asia Pacific sales soared by a staggering 24.1 per cent on a like-for-like basis last year. Asia was the beauty behemoth’s fastest-growing market with all divisions of the business winning market share from rivals in the region. “The dynamism of Chinese consumers, combined with the good performance of premium brands and rapid growth in several other Southeast Asian markets as well as in travel retail, were the [region’s] main growth drivers,” the company said in an earnings statement.

    Singles Day in the fourth quarter especially boosted sales in China, along with the acquisition of Stylenanda in June.

    L’Oreal Asia Pacific sales, driven by China, overtook L’Oreal’s North America business, with sales exceeding €7 billion.

    Globally, L’Oreal achieved sales of €26.9 billion (US$30.3 billion) last year, an improvement of 7.1 per cent on a like-for-like basis and 8 per cent at constant exchange rates. Net profit reached €3.89 billion euros, an increase of 8.8 per cent.

    L’Oreal’s chairman and CEO Jean-Paul Agon said the results represented the company’s best year of growth since 2007, achieved in a beauty market which had “accelerated significantly” last year.

    All divisions achieved growth, with the standouts being L’Oreal Luxe and Active Cosmetics, which both recorded double-digit sales increases. In the Luxe division, the larger brands led the way, with Lancome sales crossing the €3 billion threshold. The Active Cosmetics division achieved its highest growth for more than 10 years.

    Consumer products sales, led by L’Oreal Paris and Maybelline New York, achieved solid growth and professional products a “modest increase” thanks to a significant acceleration in the final quarter, the company said.

    A growing investment in e-commerce is paying off, with sales online up 40.6 per cent last year, now accounting for 11 per cent of group sales.

    And travel retail broke the €2 billion barrier, increasing by 27.1 per cent.

    L’Oreal reported its gross margin increased significantly and, even after strong investments in research, innovation, and business drivers, its operating margin set a new record at 18.3 per cent of sales.

  • The Shilla Duty Free partners with comics strip artists

    The Shilla Duty Free partners with comics strip artists

    The Shilla Duty Free is partnering with popular Chinese webtoon artists to boost its appeal to travelling Chinese shoppers. The travel retailer said that this is the first marketing partnership of its kind in the Korean duty free industry. Webtoons have become an increasingly influential media tool to connect closely with consumers, Shilla noted. “Unlike traditional advertisements, webtoons use storytelling that is easily relatable while utilising artists’ existing fandom.”

    The partnership with two webtoon artists, Niu Hong Hong (牛轰轰) and Ruo Guan (弱冠), specifically targets Chinese women in their 20s to 30s – The Shilla Duty Free’s main customer base (as the charts below show, visitors between 21 and 40 made up 57.3 percent of Chinese arrivals in South Korea last year and those between 21 and 30 almost 31 percent).

    Shilla’s stores are being featured in webtoons and the contents promoted through each artist’s social media platforms.

    Real-time comments such as “I would like to shop there”; “I should visit there during my next visit to Korea”; and “I like the store interior” appear on the webtoons.

    Besides introducing The Shilla Duty Free shops, the webtoons also highlight nine local eateries near the retailer’s flagship Seoul Store, showcasing the surrounding area as a local attraction. Since 2016, The Shilla Duty Free has promoted its local communities by introducing nearby restaurants through various channels such as The Shilla Online Duty Free in Chinese and its official Weibo account.

    A spokesperson said, “The partnership with Chinese webtoon artists is a first in the industry. We expect to be able to connect better with Chinese customers. Creative marketing like this will be continued during the peak seasons such as Chinese Lunar New Year, the Mid-Autumn Festival and the National Day of China, to broaden the communication with our customers.”

    Lees ook:

    Lees ook: