Tag: Clothing

Uniqlo Korea has sparked yet another round of controversy, this time by distributing free Heattech shirts as part of a new marketing offensive.

The Japanese apparel company, as part of its 15th Anniversary promotional event, is giving away 100,000 heat-tech shirts on a first-come, first-served basis to all customers purchasing a product, regardless of the price, at Uniqlo Korea offline stores.

Since the promotion can end early if daily quotas are reached, it wasn’t difficult to find people lining up at stores early in the morning, causing an uproar on South Korean social media.

Despite the negative reaction, Uniqlo distributed a press release to promote the giveaway, demonstrating its intention to address the public head-on by turning it into ‘noise marketing’.

South Koreans are increasingly divided over the issue as social figures are joining the debate.

“The number of customers at Uniqlo soared ever since the giveaway, despite the fact they can’t choose the size or color of the shirt,” said Prof Seo Kyung-duk from Sungshin Women’s University, a Korean PR activist.

“Why do we have to go there, out of all places, to get free clothes?”

In contrast, others implicitly argue that, while they respect one’s own belief, the boycott movement should not be forced on anyone.

The fact that Uniqlo products are being sold online, while offline stores are empty, shows there is a large population of so-called ‘shy Uniqlo’, ‘shy Japan’ consumers in the country.

Uniqlo Korea sales have plunged in recent months due to an ongoing boycott of Japanese brands and retail networks relating to a lack of apology over the occupation of Korea during the Second World War.

Facing an unprecedented boycott campaign Japanese fashion retailer Uniqlo has launched a comeback campaign in South Korea – only to stumble almost immediately.

Uniqlo South Korea’s new television commercial rekindled controversy following complaints that the ad made fun of Japanese sex slaves.

Following the boycott movement which dates back to July, Uniqlo closed four stores in South Korea before opening three new stores over August and September. The company also reopened two original stores following renovations.

Uniqlo plans to hold a seminar for job seekers this month as it prepares to hire new employees next year.

This time, a new program has been set up to connect job seekers directly with Uniqlo staff, which is seen as a strategic move to recover its reputation in the country.

Uniqlo has also been offering a 50-per-cent discount for some of its signature products since October 3 to celebrate the 15th anniversary of Uniqlo Korea, which is being seen as an unprecedented move even for Uniqlo that has been offering various discounts on a regular basis

Uniqlo Korea’s new English advertisement, however, has sparked outrage among locals, placing the company at the mercy of South Korean consumers yet again.

In the commercial, a teenager asks a 98-year-old lady what she wore when she was her age, to which the old lady answers “I can’t remember that far back.”

The Korean subtitles, however, say “My God, how can I remember something that happened more than 80 years ago?”

The commercial became an instant controversy among South Koreans, with many seeing the subtitles expressed as being scornful of the 1930s, which was about 80 years ago, when the Japanese empire forced Koreans into military service and sex slavery.

Uniqlo denied all of the allegations but soon decided to take down the commercial all together.

In response, Yoon Dong-hyun, a student from Chonnam National University, shot a video clip with Yang Geum-deok, a sex slave victim, imitating the Uniqlo commercial.

In the video, Yoon asks Yang how difficult her life was when she was his age. Yang answers “I can never forget the horrible pain that I suffered back then.”

“The video clip was made to tell Japan how it must have felt for the victims during those times,” said Yun.