Tag: Korea

  • Lacasa Hotel opens luxury style hotel in Gwangmyeong

    Lacasa Hotel opens luxury style hotel in Gwangmyeong

    The Lacasa Hotel Gwangmyeong opened its doors on Monday in Gwangmyeong, Gyeonggi. This is the second branch of the boutique hotel brand Lacasa which launched in Sinsa-dong, Gangnam District, southern Seoul in 2011.

    It is located inside the Lacasa Tower between the seventh and 16th floors, and has 191 rooms and three penthouses. The hotel offers a green view from its windows. On the seventh floor is an outdoor garden.

    “Our goal is to make Lacasa Hotel Gwangmyeong into a comprehensive space for rest, culture, shopping and business,” said Choi Yoon-kyung, the vice president of Lacasa Hotel.

    To celebrate the opening, Lacasa will hold a classical music concert for locals on Nov. 17 inside the new venue.

  • All Kia motoring needs in one handy app

    All Kia motoring needs in one handy app

    Kia Motors on Monday launched an all-in-one mobile app that integrates all of its scattered online customer service channels. The new app, dubbed VIK, offers 60 different services including information on car purchases, maintenance and customer membership points and a basic guide to its driver assistive technologies.

    “It’s like having a virtual assistant specializing in car management,” a spokesperson from Kia said.

    The most notable service of the app is the augmented reality (AR) tutorials. If a user scans their steering wheel and dashboard with the in-app camera, the screen shows red dots marked with the specific features that the shown parts control.

    When users click each red dot on their screen, the phone plays a video tutorial of how that particular feature works.

    The AR-based service is made for Kia’s Stinger sedans now, but will be expanded to other models next year, the carmaker said. The app also understands voice commands.

    If a driver thinks something is wrong, they can ask the app where the closest maintenance center is without taking their hands off the steering wheel, Kia said.

    The carmaker said in-app mobile payments will be available soon so that people can pay for maintenance or car accessories without opening up another application. A service dubbed Kia Pay will be added by the end of this year.

    The carmaker is trying to promote the app by adding a social platform for Kia car drivers.

    It created a tab where users can post their trips and experiences with Kia cars. The company said it will award good stories to boost user interest in the newly launched app. To better market the app, Kia inked a partnership with Samsung Electronics on Monday to develop phones customized for Kia customers.

    The two are planning on launching Galaxy smartphones that come with Kia’s service apps, including VIK, preinstalled.

    Kwon Hyug-ho, executive vice president and head of domestic sales at Kia Motors, said the company will continue to expand its partnership with Samsung to make phones specialized for better car management in a press briefing held Monday in Seoul.

  • Holiday boosts South Korean retail sales

    Holiday boosts South Korean retail sales

    A government report has shown a rise in South Korean retail sales of food during the Chuseok holiday. The holiday, likened to the Korean version of Thanksgiving, is thought to have sparked a 6.9 per cent spike in combined revenue for major online and offline retailers during September, compared with last year’s figures for the same period.

    Total online sales grew 8.6 per cent, with 6 per cent growth in offline sales during the holiday period.

    Ahead of the holiday, discount chain food sales increased by 8.1 per cent; department store food sales rose 4.7 per cent, and convenience stores saw 5.1 per cent increases in demand for imported beers and lunch boxes.

  • Korea’s Cafe24 launched in Japan

    Korea’s Cafe24 launched in Japan

    South Korean e-commerce platform Cafe24 has launched in Japan. The new Japanese service offers local businesses solutions to use online stores, payment gateways, logistics networks and marketing tools to reach global customers. Japanese businesses are able to use the service to build multilingual online stores and offer international and Japanese payment gateway services.

    The Japanese e-commerce market is currently the world’s fourth largest, growing in value at more than ¥1 trillion per year.

    Cafe24’s CEO Lee Jae-suk said: “Our expansion into Japan’s e-commerce market marks an important milestone and adds momentum to our growth as a global company … We will continue to rigorously sophisticate the Japanese platform in accordance with local situations to successfully set roots in Japan’s e-commerce market.”

    Cafe24 has indicated plans to expand into English-speaking countries and Southeast Asia, following Japan.

  • Korea’s Yuhan licenses lung cancer drug

    Korea’s Yuhan licenses lung cancer drug

    Yuhan Corporation announced on Monday that it has entered into a licensing agreement with Janssen Biotech, a subsidiary of Johnson & Johnson, to develop Lazertinib, a treatment for non-small cell lung cancer (Nsclc) that is undergoing clinical trials in Korea.

    Under the agreement, Yuhan will receive an upfront payment of $50 million and is eligible for double-digit royalties on future sales.

    It is also eligible for up to $1.255 billion in payments according to development phases.

    Going forward, Janssen will be responsible for developing the drug, manufacturing and commercialization with exclusive worldwide rights to Lazertinib excluding Korea, where the rights belong to Yuhan.

    The companies will work together on global clinical trials evaluating Lazertinib.

    Trials are expected to begin in 2019.

    “We are excited to start this collaboration and dive into advancing this treatment regimen with a focus on improving the lives of people who suffer from lung cancer,” said Lee Jung-hee, president and CEO of Yuhan, in a statement.

    The combined $1.255 billion Yuhan is set to receive from Janssen is the second-largest export contract for a single pharmaceutical product from Korea, according to people in the industry.

    Lazertinib is a potent, mutant-selective, irreversible, brain-penetrant and orally-active third-generation inhibitor for Nsclc, with the potential to be a first-line therapy.

    The compound is in a Phase 1/2 clinical trial in Korea. Interim results showed that Lazertinib inhibited robust disease activity in patients with Nsclc.

    Established in 1926, Yuhan is one of the top pharmaceutical companies in Korea in terms of market capitalization and revenue.

    Its core business consists of primary and specialty care, dietary supplements, household and animal care, and contract manufacturing of active pharmaceutical ingredients.

    On the news of the agreement with Janssen Biotech, shares of Yuhan spiked 29.78 percent to close at 231,000 won ($205) Monday.

  • Hyundai Motor sells more than 200,000 Genesis units

    Hyundai Motor sells more than 200,000 Genesis units

    Sales of Hyundai Motor’s premium Genesis marquee surpassed 200,000 units three years after its official launch, industry data showed Sunday. According to the data, total sales of Genesis vehicles reached 206,882 as of the end of October, touching the 200,000 mark for the first time since November 2015, when Hyundai Motor launched the sub-luxury brand.

    With global sales of 555 units of Genesis cars in the first year, 58,916 units were sold in the following year and 78,889 units in 2017.

    For the first 10 months of 2018, Hyundai saw sales of the brand rise 6.1 percent on year to 68,522 units.

    The executive G80 model was the most popular in the Genesis lineup, with a cumulative 127,283 units sold worldwide, followed by the flagship G90 with 52,417 units sold and the G70 sports sedan with 27,182 units.

    Hyundai Motor said it will strengthen the Genesis lineup by upgrading popular models.

  • Latest iPhone models sell well in first week out in Korea

    Latest iPhone models sell well in first week out in Korea

    After a week of presales, Apple’s new series of iPhones officially rolled out in the Korean market Friday. The response for the three phones – iPhone XS, XS Max, and the budget XR model – has been good.  According to local mobile carriers, the trio attracted the same number of or slightly more preorders than the previous iPhone generation: the iPhone X and the iPhone 8.

    “Overall, the new phones are generating more interest than the previous series,” a spokesperson from KT said. “Though the iPhone XS is getting more attention than the XR.”

    Presales data from Korea’s largest mobile carrier SK Telecom released Friday shows that 62 percent of the preorders were for iPhone XS, while 26 percent were for iPhone XS Max and 12 percent for the iPhone XR.

    The most popular color option was gold for iPhone XS and XS Max, followed by space gray and silver. For iPhone XR, black and white models led.

    The new phones are big with the young. About 30 percent of the early buyers were women in their 20s, according to SK Telecom. People in their 20s including men accounted for half of all customers making early reservations for the iPhones.

    “Younger people seem to be more interested in buying the new iPhones,” SK Telecom said in statement.

    As for storage, the 256 gigabyte (GB) option was the most popular for both iPhone XS and iPhone XS Max. Considering users have to pay over 1.8 million won ($1,611) for the 512GB option, many customers favored the slightly less pricey option. For iPhone XR, the mid-priced 128GB option was more popular than units with 64GB or 256GB of storage.

    It will take time to judge the true demand for the new phones from Apple, and questions are being raised as to whether the brand is up against the limits of efficiency gains and losing momentum.

    Apple posted $14.1 billion in net profit in the third quarter, up 32 percent year on year. Investors focused on weak unit sales and weaker-than-expected revenue guidance for the fourth quarter. Apple said it sold 46.89 million iPhones in the third quarter, a mere 0.4 percent increase year on year and below analyst expectations of 47.5 million unit sales. The revenue increase came from higher pricing.

    The U.S. phone maker also announced that starting next year it will not be reporting a breakdown of sales by product line. Luca Maestri, chief financial officer at Apple, said in a conference call Thursday that unit sales are no longer a good measure of the company’s performance.

    Apple stock fell by as much as 7.4 percent in aftermarket trading.

  • LG Electronics launches new design

    LG Electronics launches new design

    LG Electronics has introduced a premium brand that combines furniture design with home electronics. The company rolled out four products under the LG Objet name at a press conference held Thursday in Gangnam District, southern Seoul: a mini refrigerator, an air purifier, a speaker and a television.

    “The thing about home electronics is that they are placed mostly in kitchens or living rooms but rarely inside bedrooms,” said Song Dae-hyun, LG’s president for home appliances. “Bedrooms, on the other hand, only have furniture, so in the last few years, we thought about ways to make home electronics coexist in that space.”

    All four items are covered with hard wood.

    Another way in which LG worked to make the appliances look more like furniture was to reduce the size of external features typical to electronic devices, like buttons or small screens. They are simplified or hidden in less visible areas of the product. An exception is the television, with its 65-inch screen, but LG added a furniture-like touch to it by placing a cabinet behind a sliding television screen.

    The fridge and the air purifier won Red Dot and iF design awards. Architect and industrial designer Stefano Giovannoni was involved in the development of the products.

    In terms of function, LG utilized technology to make the devices more appropriate for bedrooms.

    A compressor is a core component in a refrigerator, and it tends to be noisy. LG Objet’s refrigerator utilizes the type of cooling found in wine cellars to make the product quiet.

    For customers using the refrigerator or the air purifier as a bedside table, LG enabled a corner of the top surface to work as a wireless charger for portable devices.

    Song said during the press conference that he believes affluent customers in their 50s and 60s with strong purchasing power will be a source of demand as they look for ways to decorate their private spaces.

    The refrigerator and the air purifier are priced at 1.99 million won ($1,760); the speaker, 1.49 million won; and the television, 9.99 million won. The products were made available for sale at LG Best Shops starting Thursday.

    This is LG’s second high-end home appliances brand after the LG Signature series, introduced in 2016. Apart from sales, the other goal of LG’s premium product expansion is to maintain a leadership in the sector.

  • Nissan’s latest Leaf EV available for preorder

    Nissan’s latest Leaf EV available for preorder

    Nissan Korea Thursday introduced an updated version of its Leaf electric vehicle (EV) at the Daegu International Future Auto Expo, hoping to grow its share of the domestic EV market. The vehicle was released in Japan in September.

    Nissan’s local unit started accepting preorders on Thursday, and the model is expected to be on the roads of Korea in the first quarter of next year.

    The Leaf is not widely known here as Japan’s Nissan is not strong in the domestic market. The car, however, was the world’s first mass produced electric vehicle when introduced 2010. A total of 370,000 units had been sold globally as of October.

    In the latest generation, Leaf comes with advanced performance and smart car technologies, the carmaker said.

    This includes the “e-Pedal,” which enables the driver to accelerate and decelerate with the use of a single pedal. The pedal is linked to a regenerative brake, which produces electricity as it slows the car. The feature is often found in new offerings in the EV market.

    Nissan Korea also says the latest Leaf allows for 360-degree surround view and is capable of maintaining distance with vehicles ahead.

    Performance has been enhanced with a 38 percent increase in horsepower compared to the previous model – now 150 horsepower. Torque is upped by 26 percent.

    Despite multiple improvements, the driving range, important to the success of an electric vehicle, is likely to disappoint Korean consumers.

    The Leaf can travel up to 231 kilometers (143 miles) on a single charge.

    The Kona SUV, from Hyundai Motor, can travel 400 kilometers per charge. GM Korea’s Bolt EV has a 380-kilometer range. The Niro SUV, from Kia Motors, is able to go 380 kilometers on a single charge.

    The exact price hasn’t been announced, but the company said at the event the price will be set under 50 million won.

  • First duty-free space in Hyundai Department Store

    First duty-free space in Hyundai Department Store

    South Korea’s retail conglomerate Hyundai Department Store Group opens its first duty-free store at its branch in Samseong-dong, southern Seoul, on November 1 as a newcomer into the lucrative duty-free race dominated by two other retail names, Lotte and Shinsegae.

    The new 14,250-square-meter duty-free store will open inside Hyundai Department Store’s Trade Center branch in Samseong-dong, an affluent business district in southern Seoul.

    It will take up three floors at the branch and offer 420 domestic and foreign brands.

    The outlet will be the first to have an official Alexander McQueen store. It will also have a separate foreign fashion zone offering Max Mara and Versace brands.

    Luxury brands will be based on the eight floor, while the ninth floor is reserved for beauty products and fashion stores.

    The 10th floor will have a more various selection of products from character goods to food like red ginseng and dried seaweed that is popular with foreign duty-free shoppers.

    The project is a huge one for Hyundai Department Store, which has been relatively conservative in the last decade regarding business expansions.

    Other department store rivals Lotte and Shinsegae have already established a stable foothold in the duty-free industry.

    In a press conference held at the new store on October 31, Hwang Hae-yeon, president of Hyundai Department Store Duty Free Co., said that it will provide high-quality life-style duty-free store service to consumers by escaping existing business practices and introducing new perspective.

    Hwang said the new store is expected to raise 670 billion won (US$588.2 million) in sales next year and over 1 trillion won in 2020.

    Hyundai Department Store Group will also create a digital-exclusive space to provide differentiated customer experience.

    It will invest 10 billion won to install the country’s largest 37-meter-wide and 36-meter-high light-emitting diode digital signage on the exterior wall of Hyundai Department Store’s Trade Center branch in December.

    The retailer also plans to promote diverse marketing by linking other businesses in retail, fashion, and travel, with its duty-free store to solidify its presence as a comprehensive retailer.

    The new addition will be the fourth duty-free store in the Gangnam area, along with Lotte Duty Free stores in the Lotte World Tower in Songpa District and in COEX and the Shinsegae Duty Free near the Express Bus Terminal.

    Being closer to other duty-free stores has tended to work as an advantage in the past, as tourists, especially those in large groups, can visit all of the different venues in one outing.

    In the past, duty-free stores inside Seoul were mainly clustered the North of the river, but the recent shift toward the Gangnam area suggests that a new duty-free destination could develop in the south of the city.

    Hwang also expressed confidence in the Gangnam location beside COEX as the operation’s “main differentiation point.”

    The venue is located near three high-end hotels, an underground mall, a casino and a convention center that regularly hosts international fairs. SM Town, a well-known destination among K-pop fans that also sells SM Entertainment products, is also nearby.

    The launch of Hyundai’s duty-free store comes at a complicated time: Chinese group tours to Korea – which once accounted for 70 percent of local duty free revenue – haven’t fully recovered after the U.S.-led antimissile system Thaad deployment last year.

    There are mounting concerns that duty-free stores are in fierce competition for commission fees in order to attract Chinese resellers that purchase in bundles.

    “There’s excessive competition in the market now – I want it to normalize and we’re going to try to stay away from [contributing to] it,” said Hwang.

    “There are many challenges, including regulations in China, but things are getting better. Chinese resellers can’t be ignored at the moment but in the long run, our plan is to focus on attracting ordinary tourists.”

  • KT increases fixed-line network speed tenfold, to 10Gbps

    KT increases fixed-line network speed tenfold, to 10Gbps

    KT announced Wednesday it will introduce a fixed-line network 10 times faster than its current offerings in Seoul as well as six major Korean cities.  The launch of Korea’s first home internet with speeds of up to 10 gigabits per second (Gbps) comes about four years after the mobile carrier launched wired internet with 1-Gbps speed.

    According to the company, Korea’s largest fixed-line internet service provider, a faster home internet has become a necessity as the number of independent content creators, like YouTubers and dedicated Esports players, has grown explosively.

    “The 10 times faster network will enable creators to air their content in ultra high-definition quality,” said Lee Pill-jai, senior executive vice president for marketing at KT. “It will also make virtual reality and augmented reality content a norm.”

    In a demonstration Wednesday at KT headquarters in Gwanghwamun, central Seoul, the actual download and upload speeds of the new internet service exceeded 8 Gbps whereas the existing internet achieved speeds of less than 1 Gbps. With the new internet, it takes only 30 seconds to download a 33-gigabyte ultra high-definition movie, according to KT. At 1 Gbps, it takes four minutes and 30 seconds.

    “You also need to think of the many devices that will be connected to home internet in the future,” said Park Hyun-jin, head of the wire and wireless business unit at KT. “I personally use five internet-powered devices, but by 2021, an average person will have 13 devices connected to the internet.”

    According to Park, the connection of numerous devices will slow internet speeds and make a 10-Gbps fixed-line a necessity to maintain tolerable internet speeds on each device.

    Faster fixed-line internet will also support the deployment of the high-speed 5G wireless internet nationwide, according to KT.

    “The 5G network is offered as wireless internet through base stations, but 5G network equipment and base stations need to be connected via a wired backbone network,” a spokesperson from KT said. “Having a 10-Gbps fixed-line network as the 5G’s backbone network will increase the stability of the wireless service.”

    The so-called backbone is a part of a computer network that connects other networks.

    According to KT, its 10-Gbps internet will be able to cover about 60 percent of the country by the early half of next year.

    To subscribe to the 10-Gbps internet, it costs 110,000 won ($96) per month, but if users already subscribe to KT for TV services, the monthly fee could be discounted to 77,000 won on a three-year contract basis.

    The company also released 5-Gbps and 2.5-Gbps internet plans, for those wanting faster but affordable home internet.

    To enable users to get a feel for 10-Gbps internet, KT said it will gradually install the network at 80 Starbucks Reserve shops in Korea and six PC rooms operated by AfreecaTV by this year.

  • Renewable project facing criticism in Korea

    Renewable project facing criticism in Korea

    The government’s plan to build a renewable energy complex at Saemangeum, North Jeolla, is generating controversy as it deviates from plans to develop the reclaimed tidal flat into a regional economic hub and is being pursued without public approval.

    The controversy flared up as President Moon Jae-in announced Tuesday that the government will construct a solar and wind energy complex at Saemangeum.

    The government argues that around 10 trillion won ($8.7 billion) in private investment will flow into the project and that two million workers will be employed annually in the building of the facility.

    Despite the optimistic forecasts, the move is being criticized as an abrupt policy shift.

    When President Moon Jae-in visited Saemangeum last year, he mentioned developing the area into an economic hub for the Yellow Sea region but said nothing of solar or wind power. Opposition lawmakers have raised concerns about the projects.

    “The government’s plan to make Saemangeum, previously touted to be developed into an economic center for the Yellow Sea, into a mecca of renewable energy means a policy change,” said Chung Dong-young, a lawmaker for the Jeolla-based Party for Democracy and Peace. “This is the same as abandoning plans to expedite the development of Saemangeum.”

    The Party for Democracy and Peace, with 14 lawmakers from the Honam region, is especially angry about being bypassed.

    In light of such concerns, the government has explained that plans for Saemangeum’s renewable energy complex, which will cover an area comparable to the size of four nuclear power plants, will not interfere with existing initiatives.

    “The government’s determination to develop Saemangeum into an economic hub of the Yellow Sea area remains unchanged,” Minister of Land, Infrastructure and Transport Kim Hyun-mee said during the annual audit by lawmakers on Monday.

    A spokesman for the state-run Saemangeum Development and Investment Agency explained that it was not the right time for consultations with local residents and the general public.

    “Taking comments from local residents is done during the construction approval process. We are not yet at the development stage, so we haven’t asked for [comments], but we are obviously planning to do so,” he said.

    Opposition lawmakers and energy experts are suspicious that the plans for Saemangeum were changed to accommodate the Moon administration’s pledge to reduce nuclear power dependency.

    The new Saemangeum initiative is part of the government’s 3020 renewable energy plan, which established a renewable target of 20 percent by 2030. With current renewable energy output at just 8 percent of the total, the government is in need of more solar and wind power plants.

    “[The government] seems to be developing Saemangeum as there aren’t vast plots of land in the country suitable for solar or wind power complexes,” said a professor of nuclear energy who requested anonymity.

    Questions regarding the feasibility of the energy project have also been raised.

    “The electrical output produced by the energy complex will be little, at around 60 percent of a nuclear power plant,” said Kim Sam-hwa, a lawmaker for minor opposition Bareunmirae Party. “If it means building six-tenths of a nuclear power plant by spending 10 trillion won, wouldn’t it just be better to continue operating the Wolsong 1 plant?”

    Wolsong 1 is a nuclear plant set to be decommissioned.

    At the moment, renewable energy is less economical when compared with nuclear energy, explained Roh Dong-seok, a senior researcher at the Korea Energy Economics Institute. As the efficiency rate for solar power is about 15 percent, the actual production output of solar power plants is much lower than their rated capacity.

    The government’s promise to return the plots of land to their original state after operating solar and wind power plants at the location for 20 years is in doubt as the energy produced will have to be replaced.

    Local residents remain divided over the new project.

    “Even if it’s a government project, I can’t accept something that is pushed without prior notice,” said Ko Yoon-seok, a local leader of a town adjacent to the tidal flat. “There isn’t enough information to determine whether it’s right or wrong, but it’s difficult to say that everyone is against it.”

  • N°21 signs with Lee & Han for South Korean distribution

    N°21 signs with Lee & Han for South Korean distribution

    N°21 has major expansion plans in South Korea. The Italian fashion label designed and led by Alessandro Dell’Acqua has signed a distribution agreement with Lee & Han, a Korean distributor managing a broad portfolio of lifestyle brands, and plans to open 18 stores in the country in the next five years.

    N°21 had already opened a series of retail corners in the country, but it is now stepping up the pace of its growth.

    The first stage of N°21’s expansion strategy was the opening of a flagship store of over 300 square metres, the brand’s largest, in the Cheongdam district of Seoul, a hub for fashion labels.

    The store extends on two levels and showcases N°21’s ready-to-wear, footwear and accessories collections for men and women.

    The store’s interior design replicates that of N°21’s Milan flagship: the chromatic contrast of black and white on the marble floor, the polycarbonate and raw concrete ceilings, and plenty of mirrors, steel and aluminium.

    The store’s façade is entirely black, riffing on that of the label’s Omotesando store in Tokyo and of its new Milanese headquarters.

    The South Korean partner chosen by N°21 to support its expansion the country is a shareholder and licensee of Converse and Kappa, and is very active in the multibrand retail business (with Han Style, Han Style Men, Han Style Kids and Han Style Shoe) and as an exclusive distributor of international fashion labels like Delvaux, Giambattista Valli, Emilio Pucci, Nina Ricci, MSGM, Mr & Mrs Italy, Premiata, and others.

    N°21 is distributed by the Gilmar group in over 600 multibrand stores worldwide, and in Asia it currently operates monobrand stores in Tokyo, Hong Kong and Beijing.

    In 2016, the latest year for which figures are available, N°21 generated a revenue of €52 million, up 117% compared to 2015.

  • Make Vietnam your largest strategic base, PM urges Samsung

    Make Vietnam your largest strategic base, PM urges Samsung

    PM Nguyen Xuan Phuc has suggested that Samsung expands its scale to make Vietnam the group’s largest strategic base. Receiving Lee Jae Yong, vice chairman of Samsung Group, in Hanoi on Tuesday, Phuc said Samsung should not just stop at making Vietnam its largest smartphone production base.

    He suggested the South Korean giant expands its business to other major fields like semiconductors, infrastructure and energy in Vietnam rather than focusing mainly on manufacturing and assembling electronic products, as it has been doing so far.

    A statement posted on the government’s website cited the prime minister as saying that Samsung should work towards building its largest strategic base in the country.

    He also wanted Samsung to continue providing practical support in terms of training and technology transfer to assist Vietnam’s supporting industry.

    As Samsung is making a significant contribution to developing e-government in South Korea, the PM suggested it does the same for Vietnam.

    He promised that the Vietnamese government will keep creating favorable conditions for Samsung’s operations in the country.

    Samsung Electronics Co. has invested $17.3 billion in eight factories and one research and development center in Vietnam, creating jobs for more than 160,000 locals.

    Exports from Samsung Electronics’ factories in Vietnam totaled $54 billion last year, it said.

    In April, CEO Koh Dong-jin of Samsung Electronics told PM Phuc that the company was determined to further expand production in Vietnam.

    He said Samsung will recruit more Vietnamese employees and develop electronics in smart cities in Bac Ninh province in the northern region and other places.

    Samsung is the largest foreign investor in Vietnam and accounts for around a quarter of the country’s total export revenue. It operates two cellphone factories in Bac Ninh and Thai Nguyen provinces in northern Vietnam.

    The factories produce around half of all the cellphones that Samsung supplies to the global market.