Retail News CRM

Tag: Korea

  • G.U., Uniqlo’s sister brand, coming to Korea

    G.U., Uniqlo’s sister brand, coming to Korea

    Uniqlo’s sister brand G.U. is coming to Korea in September and will open its first store in the Lotte World Mall in Jamsil, Southern Seoul.

    Due to open on 14 Sept., the store will be 1,400 square meters (15,069 square feet) on the first basement floor. The brand’s parent company is Japan’s Fast Retailing, best known for Uniqlo.

    “Expanding overseas is one our most important tasks,” said G.U. CEO Osamu Yunoki in a press conference held on July 19 in central Seoul. “Korea has consumers that are highly sensitive to fashion, so our launch here was considered essential to fulfill that goal.”

    Korea is the fourth overseas location for G.U. It currently has 19 branches in China, Taiwan and Hong Kong, along with 374 in Japan.

    G.U. was established in 2006 and has grown rapidly to reach 199.1 billion yen (US$1.76 billion) in revenue this year. Its products are differentiated from Uniqlo by their lower prices and more diverse styles, which include preppy, feminine and business casual. Uniqlo emphasizes functionality and keeps its product designs basic.

    “In Japan, Uniqlo and G.U. stores are often located close to each other and sales figures have shown that the two stores proximity create a positive effect,” Yunoki said. Uniqlo is on the first floor of the mall.

    Yunoki said G.U.’s prices in Korea may be higher than in Japan considering additional costs like tax, but the plan is to maintain the similar price gap with Uniqlo as in Japan. In an interview with the Japanese media outlet Nikkei last month, Yunoki said the ideal pricing for G.U. was “half the prices offered by Uniqlo, or at least 30% cheaper.”

    Some of the products at G.U.’s Korea branch will be exclusive to Korea. The brand has research centers in London and Tokyo that analyzes fashion trends in different markets.

    “In line with the launch schedule, we did a study of Korean fashion based on interviews, postings on social media and fashion magazines, to come up with exclusive products like over-sized coats and skinny pants,” said Hirofumi Osako, G.U.’s regional head for Korea.

    “Our plan is to learn from consumers here and continue to apply what we learn to products we release here.”

    From August 24 to 26, a pop-up store will open in the Hongik University area to present G.U.’s fall and winter lineup. Local consumers can also see the designs beforehand through a mobile app that will launch August 1 and the official online shopping mall, which is due to open on 1 Sept..

  • Shinsegae Opens New Duty-free Store in Seoul

    Shinsegae Opens New Duty-free Store in Seoul

    Burgeoning duty-free retailer Shinsegae opened its second store in downtown Seoul.

    As reported, the retailer announced its plans to open the mammoth 13,350sqm outlet in the Central City complex in Seoul’s Gangnam area after being awarded the licence in December 2016. Its opening follows the retailer’s first downtown Seoul store opening in the Myeongdong district in May 2016.

    The downtown outlet features both areas dedicated to Korean brands, such as Sulwhasoo and The History of Whoo, and international brands, including Gucci, Estée Lauder and Tiffany & Co, across multiple floor.

    The opening comes in the wake of rapid growth from Shinsegae in recent years, with the retailer saying in 2014 it was looking to “aggressively” expand.

    Since then Shinsegae has not only opened the Myeongdong downtown store and the new Gangnam outlet in Seoul. The retailer has also secured key retail contracts at Incheon International Airport. In July 2017, it was awarded a fashion contract in terminal two at the airport and the retailer has this month taken on both the concessions vacated by Lotte in terminal one at the airport.

    Lees ook:

  • Korean investor inks UK’s largest retail warehouse deal of the year

    Korean investor inks UK’s largest retail warehouse deal of the year

    It is thought to be the biggest deal for a retail warehouse site so far this year and is the first time Korean investors have stepped into the UK retail sector.

    The 195,000 sq ft shopping park called Gallagher off Junction 9 of the M6 is anchored by Next and Currys and includes major stores run by TK Maxx, Outfit, Mamas and Papas, Boots, Furniture Village, SCS, Harveys, M&S Simply Food, Oak Furniture Land, Sofology and Tapi as well as Costa, Burger King and Pizza Hut restaurants.

    It has been sold by owner KKR, a global investment group, but its operating partner Quadrant Estates is being retained by the Koreans to run the site.

    The new owner is a real estate fund managed by Korean asset manager KAIM and backed by South Korean banking giant Hana. Sangmin Lee, chief information officer of KAIM, said: “We are delighted to have acquired this asset, which offers our investors an attractive combination of secure income returns and longer term upside potential. We are attracted to it by its inherent strength evidenced by the retailers’ trading performance and location.

    “We are looking forward to working with Quadrant as our local asset manager to secure the future performance of the park during our investment period. ”

    The site was acquired by KKR and Quadrant Estates in 2014, bought in three deals totalling £123m.

    Quadrant drew up plans for a major revamp of the site, merging three car parks into one, merging the Currys and PC World stores, developing new space including four new restaurants. It resulted in £17 million investment in the park over the last few years but attracted new tenants M&S, JD Sports, Sofology, DFS, Nando’s, Costa and Smash Burger, which in turn has seen a ‘significant’ increase in customers coming to the park.

    Guillaume Cassou, head of European real estate at KKR, said “We backed a fundamentally good asset in need of repositioning and Quadrant implemented an intensive business plan over four years that has resulted in a great end product, which we have now sold to long term income-focussed capital. We were delighted to transact with Hana and KAIM on their first foray into the UK market.”

    Christopher Daniel, founding partner at Quadrant Estates, said “We achieved exactly what we set out to do with the park. We created an asset that is now ranked by CACI as one of the top 10 in the country.”

    Lees ook:

    Lees ook:

    Lees ook:

  • Ministop Korea denies rumors of closing shop

    He added that reports which said Ministop has selected Nomura Securities as deal manager to sell its Korean unit are untrue.

    Established in 1997, Ministop Korea is the fourth-largest player in the country. But recently the company has faced some difficulties doing business here. The number of Emart24 outlets has increased dramatically from 501 in 2014 to 3,236 as of June this year, outnumbering Ministop’s 2,346 outlets. Moreover, the Fair Trade Commission slapped it with a 234 million won (US$207,796) fine for signing illegal and unfair contracts with its suppliers.

    Emart24, the convenience store chain of retail giant Shinsegae, which is considered to be one of the likely candidates to acquire Ministop, also denied the reports, saying it is unrealistic.

    “Our operating system is totally different from Ministop. If we acquire the chain, we will have to adjust all the differences, which takes too much effort,” a Emart24 spokesperson said.

    Lees ook:

  • Vietnam’s Cong Ca Phe eyes South Korea expansion

    Vietnam’s Cong Ca Phe eyes South Korea expansion

    Vietnamese traditional-coffee chain Cong Ca Phe is opening its first overseas outlet by the end of this month.

    The Hanoi-based chain has appointed a master franchise in South Korea and according to the Cong Ca Phe South Korea Instagram account, the first outlet will open in Yeonnam-dong, a popular destination for local youth.

    According to a report, all staff are being trained in Vietnam, and the main barista is Vietnamese.

    An all-original menu will be served in the Seoul outlet, including Cong’s signature coconut coffee and local Vietnamese snacks such as peanut brittle and sunflower seeds.

    Founded in 2007, Cong Ca Phe’s interior design is inspired by the 80s in Vietnam, the so-called “subsidy period” with colourful murals depicting old communist-era lifestyle. They usually have wooden floors, mid-tone brown tables, and antique wooden chairs, padded with chinese cotton-print cushions.

     

    The chain now has more than 50 outlets across Vietnam, both company owned and franchised.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Vini Vici beauty enters China

    Vini Vici beauty enters China

    Shinsegae International Co., the fashion arm of South Korea’s retail giant Shinsegae Group, aims to open a flagship store of its cosmetics brand VIDI VICI in China late next year to tap deeper into the world’s largest market.

    Prior to the opening, it will launch a premium skin care line with a concept of lotus in November, the company said.

    Shinsegae International recently established a local office in China to prepare for the opening of a VIDI VICI flagship store, according to a company official. It could open the store by the end of next year after getting necessary licenses from Chinese authorities.

    “VIDI VICI is famous for its skin care goods in China, so we are planning to add a premium skin care line consisting of six products for women in their 30s and 40s with a price tag of below 200,000 won (US$178.08),” said an official at Shinsegae International.

    VIDI VICI has successfully earned more than 10 billion won in sales every month since March thanks to the brand’s popularity among Chinese consumers.

    It swung to profit of 570 million won for the first time last year since it was taken over by Shinsegae International in 2012. Its revenue is expected to reach 130 billion won this year, according to analysts.

    Shinsegae International’s cosmetics business also reversed to profit of 5.7 billion won last year on sales of 62.7 billion won, and sales are forecast to more than triple to 200 billion won this year.

    Meanwhile, Shinsegae International recently has won the exclusive right to sell the lineup of U.S. top makeup brand Hourglass Cosmetics in Korea and opened a store in a department store in Seoul.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Scentence debuts in Saudi Arabia

    Scentence debuts in Saudi Arabia

    E-Mart, South Korea’s largest discount-chain operator, is set to open a store in Saudi Arabia this week.

    Last November, E-Mart firm signed an agreement with the kingdom’s major retail group Fawaz Alhokair to open the beauty store Scentence at the Al Nakheel Mall operated by the Saudi company, which averages 25,000 daily visitors.

    The 66sqm store will open to the public in the Saudi capital Riyadh on Sunday, July 22.

    “Scentence is expected to post stable growth in the new market on the back of the Middle Eastern beauty market’s raid expansion and the popularity of K-beauty,” said Jung Kyung-ah, an E-Mart official in charge of the retailer’s health and beauty business.

    Saudi Arabia’s beauty market has been growing at an average of 15 per cent every year, according to E-Mart.

    The Middle Eastern foray is part of a broader plan to increase the reach of E-Mart’s brands globally.

    Lees ook:

  • KT triples the Wi-Fi speed at 3 Seoul Starbucks branches

    KT triples the Wi-Fi speed at 3 Seoul Starbucks branches

    KT will triple the speed of the internet at some Starbucks Korea branches starting today.

    The company announced Monday that it will offer 10 GiGA Wi-Fi services at three Starbucks Korea branches. The cafes are in the Jongro Tower in central Seoul and COEX and Kyobo Tower in Gangnam District, southern Seoul.

    According to KT, the 10 GiGA Wi-Fi will enable consumers to use the internet at a speed of 4.8 gigabits per second (Gbps). This is three times the speed previously offered by the coffee chain, which topped out at 1.7 Gbps.

    The upgraded speed is meant to ensure the internet is still smooth and fast when multiple users are connected at once. In the past, customers complained about the internet slowing down when many users tried to connect at once.

    KT plans to expand the service to all of Starbucks’ premium Reserve stores in Korea by September.

    Lees ook:

    Lees ook:

  • Berjaya Corp acquires 98% stake in Just KPop

    Berjaya Corp acquires 98% stake in Just KPop

    Berjaya Corp Bhd’s (BCorp) wholly-owned subsidiary Berjaya HR Café Ltd has acquired 98% equity interest in South Korea’s Just KPop Ltd (JKP), for KRW98 million(RM354,172).

    The group told the stock exchange that following the subscription of 19,600 common stocks at par value of KRW5,000 (RM17.87) each, JKP has now become a 98%-owned subsidiary of BCorp.

    JKP, which has not commenced operations, is intended to carry out food and beverages businesses and restaurants as its principal activities.

    It was incorporated in South Korea under the Korean Commercial Act with an issued share capital of KRW100 million (RM357,473.68) comprising 20,000 common stocks at KRW5,000 each.

    Lees ook:

  • Gas station parcel service to go nationwide

    Gas station parcel service to go nationwide

    Just a month after Homepick launched in Seoul the service is getting ready to go national, the next step in an ambitious plan to improve parcel services while making use of wasted space on gas station forecourts.

    Homepick, a new business concept created jointly by SK Energy, GS Caltex, CJ Logistics and delivery start-up Zoomma, allows customers to send parcels right from their doorsteps without going to post office or convenience stores.

    The business is unique in the way it takes advantage of unused space in gas station forecourts. All Homepick offices are on the grounds of gas stations, making use of space that used to be wasted.

    Homepick doesn’t need much space for its offices. One office, on the side of a GS Caltex gas station in Gangnam, southern Seoul, measures about five pyeong (117 square feet) and only contains racks to store parcels and a desk with a computer to print out invoices. But Zoomma CEO Kim Young-min thinks the compact space gives the company an advantage.

    “Gas stations offer parking space for delivery trucks, they are everywhere in the country and they are also very noticeable, which makes it easier for delivery staff to find the station,” Kim from Zoomma said. “It’s also much cheaper to rent out a space from gas stations than getting a separate office especially in places like the posh Gangnam area where real estate prices are high.”

    According to Kim, Homepick will open offices at about 600 SK and GS gas stations nationwide by August to offer door-to-door parcel delivery across the country.

    The service, which started in June, is currently only available in the greater Seoul area including Gyeonggi and Incheon.

    “It’s a win-win for both the logistics companies and gas station operators,” said SK Energy’s network business development team leader Lee Myung-hee during a press briefing Monday. “Gas station operators earn on average 2.5 million to 3 million won a month in profit, which is not much. Renting out idle space will help them earn about one third of that in extra income.”

    Currently, the oil refiners are offering four to five-pyeong spaces at their gas stations at small rental fees. Zoomma staff collect parcels from homes located within a 3-kilometer radius of each gas station and store them in the office until CJ Logistics staff pick up consignments of parcels to move to final destinations.

    The proximity of the warehouses – or in this case gas stations – allows Zoomma staff to pick up parcels within an hour of customers placing orders. Customers can even reserve the desired time of pick-up.

    Also, unlike at post offices or convenience stores where delivery fees vary by size and weight, Homepick offers a single price tag of 5,500 won, making it convenient to send large parcels of up to 20 kilograms.

    Heavy parcels would typically cost around 7,000 to 8000 won even if customers took them to post offices themselves. Currently, the service is offered at 3,990 won as part of a promotional launch event.

    Zoomma hopes to reap 60 billion won in revenue in its first year of service by handling 12 million parcels a year.

    The company hopes to grow to a size where it is able to handle 60 million parcels and earn 330 billion won in revenue by its third year. To reach that third year target, Kim said the start-up would have to hire about 5,000 pick-up drivers. Currently, it has about 150.

    The business model was inspired by SK Group Chairman Chey Tae-won’s order to open up all assets and business infrastructure of SK affiliates to create more social value, according to SK Energy.

    GS joined despite being a competitor in the oil refining market as its chairman also shared Chey’s vision, according to GS team leader Kim Nam-joong.

    As GS also has GS Home Shopping, which depends heavily on a logistics service, and convenience store chain GS25 that already offers parcel delivery services, the group hopes to create synergies between businesses by utilizing gas stations as warehouses.

  • Xiaomi phone comes to Korea

    Xiaomi phone comes to Korea

    Xiaomi’s Redmi Note 5 became the Chinese electronics giant’s first mobile phone to officially sell through Korean mobile carriers on Monday.

    The cost-effective phone, priced at 299,000 won ($265), is the first Xiaomi device launched nationwide through Korean mobile carriers SK Telecom and KT. Unlocked Xiaomi phones have previously been available through other retail channels in Korea.

    Redmi Note 5’s greatest selling point is its cheap price tag. While the phone already costs about a third of the price of Samsung’s Galaxy S or Note series phones or Apple’s iPhones, SK Telecom and KT are offering discounts of up to 200,000 won depending on the phone plans users subscribe to.

    That means that some customers will be able to pick up the phone for as little as 100,000 won.

    But the Redmi Note 5’s cheap price tag doesn’t mean Xiaomi has cut back on the features.

    The 5.99-inch screen phablet comes with a large 4,000mAh battery – larger than both the 3,300mAh battery in the Galaxy Note 8 released last year and the 3,000mAh battery in the Galaxy S9 released in March – and dual rear cameras with a 12-megapixel main lens.

    For enhanced selfie mode, the phone has a 13-megapixel front-facing camera. G-mobi, the Korean distributor of Xiaomi products, said that artificial intelligence has been applied to the camera so it can blur the background to focus on people during a launch event held Monday in Seoul.

    G-mobi also emphasized the beautify 4.0 feature of the camera, which can add effects to peoples’ faces by recognizing each part of the face such as dark circles, nose, eyes and even freckles. The feature enables users to easily fix their looks without editing the photo through special apps or programs.

    Jung Seung-hee, CEO of G-mobi Korea, said the Redmi Note 5 has been gaining better-than-expected feedback during the presales period that began from July 12. The phone is also sold online by CJ and Hi-Mart. Jung did not disclose exact sales data.

    She also declined to comment on an exact sales target for the phone, only saying that the goal for now is to safely land Xiaomi as a smartphone brand in Korea.

    When asked whether Xiaomi plans to establish its own retail shop in Korea, Jung said that is highly desired and a plan is being considered, but the low margin on Xiaomi products makes it a difficult decision.

    With the launch, eyes are now on how much market share the phone can take in Korea, the home turf of smartphone giants Samsung Electronics and LG Electronics where non-Korean branded phones have rarely survived, with the exception of Apple’s iPhone.

    According to market tracker Strategy Analytics, Samsung phones have accounted for 65.3 percent of the local smartphone market in the first quarter, followed by Apple with 16.7 percent and LG at 12.2 percent. Other foreign brands are struggling to even achieve a five percent market share.

    Lees ook:

    Lees ook:

  • Electric car sales in Korea shoot up as driving range grows

    Electric car sales in Korea shoot up as driving range grows

    For years, Korea’s electric car market lagged behind that of other countries due to a lack of charging infrastructure and few appealing models.

    This year marks a turning point, as sales of electric vehicles (EV) grew by more than 150 percent in the first half of 2018 when compared to 2017.

    According to data from Korea’s four domestic carmakers and the Korea Automobile Importers & Distributors Association released on Sunday, 11,866 pure electric vehicles were sold from January to June this year. This is 168.9 percent more than the first half of last year, when 4,412 electric cars were sold in Korea.

    Hyundai Motor sold 4,488 of its Ioniq Electric cars, making it the year’s most popular model. It was followed by GM Korea’s Bolt EV.

    The Bolt EV launched in Korea last year, and GM Korea sold a total of 3,122 of the cars in the first half of this year.

    The electric version of Hyundai Motor’s small Kona SUV, which only launched in May, took the third spot with 1,380 vehicles sold.

    The top three EV models this year all have batteries that provide for long ranges.

    The Ioniq Electric, the oldest of the three, can travel 200 kilometers (124 miles) per charge, a slight upgrade from its previous version, which ran out of juice after 191 kilometers.

    GM Korea’s Bolt EV, a rising star in the Korean EV industry, can travel about 380 kilometers. The Kona Electric has the longest range of the top three at 400 kilometers.

    According to Hyundai Motor, about 15,000 sales of the Kona EV have not yet been reflected in the data.

    Kia Motors’ Soul EV followed in fourth place, with 1,139 cars sold, which is 80.2 percent more than the first half of 2017.

    Renault Samsung Motors is aiming at a niche market with its electric cars. Its electric SM3 Z.E. sold 630 units in the first half. The Korean unit of French auto giant Renault Group is targeting taxi companies by providing an extra discount for SM3 Z.E.s sold as taxi vehicles.

    It also launched a micro EV, the Twizy, last year, which sold 984 units so far this year.

    BMW upgraded the driving distance of its i3 by 50 percent last year to 208 kilometers. The company sold 115 i3s last year, 173.8 percent more than the first half of 2017.

    The EV market in Korea is expected to grow further later this year after Kia Motors’ launches its electric Niro SUV, which will be able to travel more than 380 kilometers per charge, and Jaguar’s I-Pace, which will have a range of 480 kilometers per charge.

    Lees ook:

    Lees ook:

    Lees ook:

  • J-beauty brands to broaden their market

    J-beauty brands to broaden their market

    The flood of Chinese tourists to Japan has given a fresh uplift to the high-end beauty products market. Buoyed with success, some niche brands are now venturing beyond China.

    Nagoya-based MTG, which sells health and cosmetic tools that cost hundreds of dollars, is gearing up for further expansion abroad. The company made its stock market debut in Tokyo on Tuesday, raising 34.2 billion yen ($309 million).

    Excitement around the listing — the second largest initial public offering in Japan this year after e-commerce unicorn Mercari in June — was reflected in its share price, which ended 27% higher than the offer price of 5,800 yen, giving it a market capitalization of $2.56 billion.

    This is partly due to the stellar growth of its overseas business; revenue for its global segment more than doubled to 11.2 billion yen in the year ended September. This was driven by sales in China, mostly through Alibaba Group Holding’s Tmall shopping platform.

    “Over the next three to five years, we want to grow in Asia, centered around China,” MTG President Tsuyoshi Matsushita said at a press conference on Tuesday. The company is exploring options to enter Russia, Dubai and the Philippines, he added.

    Established in 1996, MTG designs and sells beauty and health products in collaboration with universities, medical institutions and celebrities. To stimulate interest among Chinese consumers, the company recently appointed Chinese actress Fan Bingbing as “global ambassador” for ReFa, its best-selling facial and body massage tool.

    “I have seen many Japanese brands that have great quality but lose because of branding and marketing,” said Matsushita. “Overseas sales now account for 35% of the total. We want to show that upstarts from Japan can compete globally.”

    Japan’s beauty market has benefited from a rise in foreign tourists, especially from China — with annual visitor numbers from that country tripling between 2014 and 2017. Popular products are exposed through social media to mainland Chinese consumers, who buy the products through e-commerce platforms like Tmall. This virtuous cycle enables relatively new players like MTG to succeed without having a large physical presence in a foreign country. Matsushita said that five years ago the company did not have any overseas talent.

    The eagerness to go global highlights the opportunity that MTG and its rivals see ahead: millennials willing to spend lavishly on new ideas to improve their looks. Such behavior is rare in Japan, where spending on skincare and cosmetics is already the highest in the world and led by older women.

    “The main difference [with] Japan is that users in China are very young,” said Kimiyo Yamazaki, president of high-end beauty device maker Ya-man. “In Japan our products… target seniors who want to go beyond cosmetics, but in China they are college students, or people in their 20s and 30s.”

    Ya-man makes high-end facial care devices that can cost upwards of 40,000 yen. It logged a 50% increase in net profit for the year ended March to 3.3 billion yen, driven by sales in China. The company launched its products in South Korea and Singapore last year, and recently expanded to Indonesia. It is looking to enter Vietnam before the end of this year.

    Ya-man targets 30 billion yen in annual revenue over the long term, 30% higher than its latest fiscal year. Jiro Kojima, an analyst at Daiwa Securities, estimates that half of that growth will come from East Asia and other overseas markets. “The market for products like facial rollers is continuing to expand in Asia,” he wrote in a research note to clients in June.

    Other companies are also expanding their product lines. Fancl, a smaller cosmetics rival to Shiseido and Kose, has seen overseas sales for its supplements grow faster than its core cosmetics business. The company recently unveiled plans to sell supplements in China as early as 2020, pending approval from local regulators.

    Some observers warn that the current boom in Japanese brands might cool. The growth in exports of South Korean cosmetics products to China is said to have slowed last year amid tensions over the deployment of the U.S. THAAD anti-missile system in South Korea, to which Beijing has strongly objected. Another challenge is preventing copycat products — MTG has partnered with Alibaba to protect its intellectual property.

    “We need to create a system that doesn’t rely on a single brand or product,” said MTG’s Matsushita. “We made some progress. Now we need to prove the high expectations by shareholders with numbers.”

    Lees ook:

  • Samsung’s Note 9 stresses power of stylus

    Samsung’s Note 9 stresses power of stylus

    Samsung Electronics’ next flagship smartphone, the Galaxy Note9, will hit the Korean market on Aug. 24, according to sources.

    The phablet, scheduled to be unveiled in New York at 11 a.m. on Aug. 9, can be preordered starting Aug. 14 and will be shipped on Aug. 24, around three weeks earlier than its predecessor, the Note8, last year.

    Samsung is advancing the release date to chalk up some sales before Apple launches its next flagship phone in three versions in September.

    In an online invitation to the so-called unpacking event for the Note9, Samsung emphasized its S Pen stylus, indicating its features will become more varied.

    Last Thursday, a Galaxy fan renowned for leaks who goes by the user name Ice Universe tweeted a photo presumed to be the Galaxy Note9’s official poster. An image showed a yellow S Pen lying on a blue Note9. The S Pen is rumored to be able to remotely play music and set timers on the smartphone over Bluetooth.

    The image of the Note9’s rear shows a fingerprint scanner and heart rate module underneath dual camera lenses.

    Lees ook:

  • Converse x KASINA Capsule launched

    Converse x KASINA Capsule launched

    Popular footwear label Converse has partnered with South Korean streetwear brand Kasina to release a collaborative capsule collection.

    Today’s Kasina x Converse global release on converse.com and in Kasina stores will feature Chuck 70 Ox and One Star silhouettes, an homage to Kasina’s urban styles and the iconic Korean fashion staples of recent decades.

    Kasina started trading in 1997 as a skateboarder garment label that blossomed as its image found favour with KOLs in Korean entertainment. The shoes bear the firm’s inaugural year on the heel along with the brand’s symbol – the Chinese character for “woman”.

    Lees ook:

    Lees ook: