Tag: Korea

  • Hyundai Motor, Kia Motors flag slow sales growth in 2018

    Hyundai Motor, Kia Motors flag slow sales growth in 2018

    South Korea’s Hyundai Motor and Kia Motors on Tuesday flagged only modest sales growth in 2018, suggesting a slow recovery from a slump linked to their lack of SUVs in the United States and diplomatic tensions with China.

    Hyundai and smaller affiliate Kia, which together make the world’s fifth-largest automaker, said demand was expected to soften in the U.S. and Chinese markets as they unveiled a combined sales target of 7.55 million vehicles this year.

    Analysts said that would be a slight increase on 2017, when the automakers are estimated to have sold about 7.3 million vehicles, their lowest in five years.

    “The target for Hyundai and Kia is lower than expected. It seems to be a conservative target, reflecting a slow recovery in China and ongoing U.S difficulties,” Kim Jin-woo, an analyst at Korea Investment & Securities said.

    The 2017 sales figures are due out later on Tuesday but analysts expect the South Korean duo to fall well short of their target of 8.25 million vehicles, marking their third consecutive annual miss.

    Hyundai Motor shares declined 2.2 percent after falling as much as 4.5 percent on Tuesday morning, and Kia Motors stocks were down more than 1.6 percent. The broader market rose 0.2 percent.

    The firms’ sales tumbled last year in China, the world’s largest auto market, amid a chill between Beijing and Seoul over South Korea’s deployment of a U.S. anti-missile system.

    Sales in China and the United States were also hurt by a failure to capitalize on surging demand for sports utility vehicles (SUVs).

    While Hyundai Motor has plans to offer more SUVs in the United States and China, analysts said new models such as the redesigned Santa Fe SUV may come too late in the year to significantly impact sales.

    The expiration of a tax cut on small-engine cars in China also would be a negative for Hyundai’s sedan-heavy line-up, they said.

    Hyundai Motor Group Chairman Chung Mon-koo said in a statement the South Korean automakers would launch 12 new or refreshed models this year.

    They would “actively venture into” new markets like Southeast Asia, as protectionism was expected to grow elsewhere, he added.

    South Korea and the United States will hold talks on a trade deal on Jan. 5 although U.S. President Donald Trump has threatened to withdraw from the pact.

    Chung, 79, skipped his annual New Year speech to employees for a second year in a row. He has not made any public appearances since December, 2016.

  • Different approaches to bitcoin in Asia

    Different approaches to bitcoin in Asia

    In mid-September, China’s central bank, the People’s Bank of China (PBOC), told virtual currency trading platforms based in Beijing and Shanghai to cease market operations.

    Authorities also clamped down on ethereum and any other electronic units that are exchanged online without being regulated by any country.

    The PBOC said it wanted to fight “speculation” around the crypto-currencies, which “seriously disrupted the financial system”.

    This came after the National Internet Finance Association of China — an offshoot of the PBOC — drew up a damning report on virtual currencies, saying they were “increasingly used as a tool in criminal activities” such as drug trafficking.

    Experts say Chinese authorities are also concerned about possible capital flight which could harm the value of the yuan.

    However, the authorities in Beijing have not yet attacked bitcoin mining — the creation of the digital currency.

    Between 60 and 70 percent of new bitcoins are created in China.

    Korean concern

    Hyper-wired South Korea was also a hotbed for virtual currencies such as bitcoin, accounting for some 20 percent of global transactions, about 10 times its share of the world economy.

    But South Korean authorities late last year banned financial institutions from dealing in virtual currencies on fears of a bubble fuelled by retail speculators.

    About one million South Koreans, many of them small-time investors, are estimated to own bitcoins and demand is so high that prices are around 20 percent higher than in the US.

    Initial coin offerings (ICOs) — where companies sell newly mined cryptocurrencies to investors for real money — were also outlawed.

    The government has also pledged to strengthen investor protection rules, in an effort to curb speculation and potential fraud.

    Announcing the ban on ICOs in September, South Korea’s Financial Services Commission declared “cryptocurrencies are neither money nor currency nor financial products”.

    Youbit, a South Korean exchange trading bitcoin and other virtual currencies, declared itself bankrupt in December after being hacked for the second time this year.

    North Korea was accused of being behind the first attack.

    Singapore caution 

    Singapore’s central bank has issued a warning over cryptocurrencies, cautioning the public about the risk of jumping in on the “bitcoin bubble”.

    The Monetary Authority of Singapore noted they are not backed by any central bank and are unregulated, which means those who lose their investments have no grounds for redress under Singapore law.

    Yusho Liu, co-founder of Singapore-based cryptocurrency wallet Coinhako, says demand has been soaring, with transactions up around 10-fold over the past year.

    However, while regulators have been prepared to offer a cautious free rein to the digital units, “financial institutions and service providers have been rather resistant”, Liu told AFP.

    “In fact, I believe that only 30-40 percent of the market potential is fulfilled because of the friction generated by such matters. This is the key missing piece of Singapore being the fintech hub,” said Liu.

    Japanese jump in 

    The high-profile collapse of digital currency exchange platform MtGox failed to douse the enthusiasm for virtual currencies in Japan, which in April became the first country in the world to proclaim it as legal tender.

    As many as 10,000 businesses in Japan are thought to accept bitcoin and bitFlyer, the country’s main bitcoin exchange, saw its user base pass the one-million mark in November.

    Many Japanese, especially younger investors, have been seduced by the idea of strong profits in the context of ultra-low interest rates that offer little in the way of returns.

    However, the governor of the Bank of Japan, Haruhiko Kuroda, has recently issued a warning that the recent rise of the bitcoin price was “abnormal”.

  • South Korean economy to uphold decent growth

    South Korean economy to uphold decent growth

    According to a state-run think tank Sunday, the economy of South Korea is preserving a decent growth rate while private spending is picking up, reaching a compensation for a hold up in corporate investment.

    In its monthly assessment of economic conditions, the Korea Development Institute (KDI) declared “facility investment growth slowed down, and construction investment continued its pace of deceleration, while consumer sentiment ran high, with retail sales posting sharp growth.”

    KDI found that even though December’s outbound shipment growth slowed down, exports are proving a modest expansion day by day.

     

  • Opening of Jeju Shinhwa World Casino Delayed Yet Again

    Opening of Jeju Shinhwa World Casino Delayed Yet Again

    The casino at the Jeju Shinhwa World resort on South Korea’s Jeju Island has pushed back its opening date yet again, with officials this time citing a delay in the transfer of a casino license from another gaming facility.

    Jeju casino delay

    Jeju Shinhwa World has opened many resort attractions, but a planned casino has been delayed several times.

    The casino, which was to be operated by Hong Kong’s Landing International Development, was originally announced to be opening on December 8.

    Two rounds of delays pushed the grand opening to January 18 of this year before Wednesday’s announcement. The opening has now been postponed to a yet unannounced later date.

    Landing Looks to Move Casino from Hotel to Resort

    According to a spokesperson, the issue is now that Landing International wants to take their current casino operations, which are hosted in a local Hyatt hotel, and move them to the resort.

    “We have submitted our application to relocate our casino in Hyatt Jeju to Jeju Shinhwa World,” the spokesperson said. “The Jeju government is currently processing our application and we expect the casino transfer to be approved by the Jeju government after the next sitting of the Jeju [Provincial Council] in February 2018.”

    The proposed resort casino would be significantly larger than Landing International’s hotel operation on the island. While their venue in the Hyatt only features 16 electronic machines and 28 tables, the proposed resort casino would feature 160 table games along with 240 slots.

    Resort Opens Other Attractions While Waiting on Casino

    The Jeju Shinhwa World resort began its first phase of operations just last year, with retail space, hotels, a convention center, and a theme park, which opened last September. Still, the resort won’t be considered truly complete until the casino is opened.

    “It is recognized that [a] casino is one of the most essential facilities within an integrated resort to complement better offerings to its visitors with a complete hospitality experience,” the company said last August.

    According to Landing International, the company plans to continue offering training to casino workers while they wait for the gambling license to be transferred. In total, the resort has about 2,000 employees, including those that are intended to work at the planned casino.

    As with almost all casinos in Korea, only foreigners would be permitted to gamble at the new facility. The only exception to this rule in the country is Kangwon Land, located about 100 miles south of Seoul, which does allow local players.

    The Korean government recently ordered the resort to cut its gaming operations down to 18 hours a day from the previous 20-hour schedule, which could reduce revenues at that facility.

    Jeju Island is the largest of the islands situated off the coast of Korea. The island makes up the entirety of the Jeju Special Administrative Province, an area that enjoys some degree of autonomy from the central South Korean government.

    The island is also a popular tourism destination for Chinese visitors, who can enter Jeju without a visa. However, Chinese tourism to the island has diminished significantly following a temporary travel ban instituted by Chinese President Xi Jinping during a diplomatic standoff last fall.

    According to the Bank of Korea, the decline in Chinese tourism may have cost South Korea more than $4.5 billion in revenue

  • Incheon Airport DF sales notch $2.1bn in 2017

    Incheon Airport DF sales notch $2.1bn in 2017

    As anticipated, the ‘record-breaking’ figure surpasses the $2bn registered in 2016. The result places Incheon ahead of Dubai Duty Free, which recently reported duty free sales of $1.93bn in 2017.

    Many had viewed the THAAD crisis and security issues surrounding North Korea as tempering the South Korean airport’s annual revenue.

    “Incheon Airport Duty Free, however, did pretty well tackling those security issues recording the highest duty-free sales figure, beating previous records,” Bum-Ho Kim, Deputy Executive Director of Incheon Airport Corporation’s (IIAC) Concession Development Group said.

    “Moving into 2018, Incheon Airport expects further growth with our humble prospects of reconciliation with North Korea as well as the end of THAAD crisis with China.”

    In a statement, IIAC confirmed perfumes and cosmetics as the best-selling category with sales of $774m, accounting for 38% of total annual sales.

    Liquor and tobacco took second place with $459m, while leathergoods clocked in sales of $301m.

    The $2.1bn return has to be regarded as impressive given IIAC’s acknowledgement said on frequent occasions that the situation concerning THAAD on the fortunes of South Korea’s duty free market remains a challenging one.

    However, it is worth noting that rising numbers of Korean and international passengers have helped the airport to offset the impact of diminishing Chinese passenger spends in recent times.

    In reaction, Incheon has moved to diversify its retail offer over the past few years, confirmed Kim in an in-depth interview in the Top 10 Airport’s report in August.

    IIAC confirmed these sentiments in a statement, stating it has ‘confronted these challenges by diversifying [its] customer demography, offering customer-friendly promotions with first-hand experiences, and inviting global and local brands, not to mention increasing passenger traffic’.

    Five-year concession contracts were awarded in 2015 to SM Duty Free, City Plus Duty Free, Samick Duty Free and Entas Duty Free with Shinsegae Duty Free, which operates a 2,856sq m fashion store in T1, also adding new luxury brands such as Moncler.

    As reported, Lotte Duty Free and Shilla Duty Free secured the eight-year liquor, tobacco and food and perfumes and cosmetics concessions, respectively, for the the new T2 last year, with Entas Duty Free, SM Duty Free and City Plus scooping the SME lots.

    Meanwhile, the 4,889sq m re-tendered fashion & accessories concession was secured by Shinsegae Duty Free.

    Terminal 2’s retail area covers an impressive 9,597sq m, boasting a number of flagship stores offering unique shopping experiences.

    These include make-up showcases from the likes of Chanel, Dior, Sulwhasoo, Lancome, SK2, and Estée Lauder and liquor & tobacco areas featuring tasting bars and new concepts from Ballentine’s, Johnnie Walker, Royal Salute, Hennessy, KT&G and IQOS.

    “In 2018, Incheon Airport is hoping to see further increases in our passenger traffic thanks to the opening of Terminal 2 and better political circumstances,” Kim added.  “Incheon Airport Duty Free is set to embark on new leap with T2, as well as T1, to satisfy passengers visiting Incheon Airport and lead with the best airport shopping environment.”

  • Korea cosmetics industry eyes growth recovery in 2018

    Korea cosmetics industry eyes growth recovery in 2018

    South Korea’s cosmetics industry is looking to regain growth in 2018 after taking a big hit from China’s retaliation against Seoul over a missile row in 2017.

    In March 2017, China banned sales of group tours to South Korea in retaliation against Seoul’s decision to deploy an advanced US missile defense shield, which Beijing sees as a security threat.

    The move has dealt a big blow to South Korean cosmetics manufacturers and retailers, whose main customers were Chinese tourists.

    Top cosmetics maker AmorePacific Corp. was hit hardest. In the third quarter of the year, its operating profit plunged nearly 40 percent on-year to 132.4 billion won ($123 million), with sales falling 14.2 percent to 1.4 trillion won.

    The dismal records marked a drastic turnaround from its stellar performances over the past years. The company had registered double-digit growth in sales and operating profit in recent years.

    LG Household & Health Care Ltd., South Korea’s No. 2 cosmetics and household goods maker, was no exception. In the wake of China’s retaliation, its sales edged down in the second quarter after renewing records each quarter.

    But its sales climbed 2.9 percent on-year to 1.6 trillion won in the third quarter and operating income gained 3.5 percent to 252.7 billion won as the portion of cosmetics to its business portfolio is low.

    Industry watchers predicted cosmetics companies to recover their growth pace in the coming year thanks to efforts to diversify markets and launch new products.

    AmorePacific and other industry players have resumed their marketing activities in China by rolling out new products and ramping up efforts to meet the diverse needs of Chinese customers.

    Sources said South Korean cosmetics makers’ efforts to tap into new markets, such as Vietnam, the United States and Europe, may boost their competitive edge down the road.

    In contrast to the slump of the cosmetics industry, local health and beauty stores, the local version of drugstores, have posted solid growth this year.

    The health and beauty sector has been growing at an annual average rate of 22.5 percent over the past five years, with the market size expected to reach 2 trillion won this year. Market leader Olive Young, run by CJ Group, saw its sales jump to 1.1 trillion won last year from slightly over 300 billion won in 2012.

  • Inside the “Musée de KAKAO FRIENDS”

    Inside the “Musée de KAKAO FRIENDS”

    Kakao Friends is holding a second exhibition at the “Kakao Friends Concept Museum” in Hongdae, Seoul from 15 December 2017 to 27 May 2018.

    This exhibition is dedicated to the cultural icon Kakao Friends which represents modern times.

    Kakao Friends’ second exhibition project theme is ” Musée de KAKAO FRIENDS”, which is a parody of the space and classic works reminiscent of famous museums through the Kakao Friend Character. It is characterized by the reinterpretation as a witty artwork.

    Through this, Kakao Friends, the most popular character in the daily life of the tech-savvy Koreans, has expanded into aesthetic form, expressing the process of being born into a cultural time characterized by artistic inspiration.

    In the seven-section exhibition, visitors can see the parody works of Kakao friends characters Ryan, Muzi, Apeach, Frodo, Neo, Tube, Jay. Each section features a variety of interesting spaces where visitors can experience photo spots and characters all over the body to make unique experiences with Kakao Friends characters.

    The second basement floor of the exhibition hall is a well-coming space that welcomes visitors. It embodies the mysterious character sculpture park with a vague border between outdoor and indoor areas, with the motif of the Versailles Palace in France and the Moma Museum in New York.

    Additionally, in the central ceiling, a large chandelier lighting installation art utilizing the “Ryan Mood Lamp”, a standard product of Kakao Friends, is placed to enlighten the scene.

    The first floor of the exhibition hall is a full-scale work experience space, and the overall concept is composed of an art deco style that can be seen in a typical classical museum.

    In the last section of the exhibition, Kakao friends character illustration is placed on the entire wall to provide a large coloring space where visitors can paint their own characters, giving visitors the opportunity to complete their own works.

    “This exhibition is designed to create opportunities for consumers to experience cultural contents from different perspectives through the Kakao Friend character, which is based on emoticons and is loved by the people,” said Kakao Friends. “I hope that it will be an opportunity to experience a new type of exhibition that combines familiar characters and art.”

    Kakao Friends second exhibition, “Musée de KAKAO FRIENDS”, is operated as an online reservation system, and other details can be found on the official site of the Kakao Friends Concept Museum.

  • Hurom Juice Cafe expansion plan in Vietnam

    Hurom Juice Cafe expansion plan in Vietnam

    Vietnam’s eighth Hurom Juice Cafe has opened in the central coastal city of Danang.

    Close to the tourism hotspot My Khe Beach, the cafe serves Korean desserts, tropical fruit bingsu (ice flakes), paninis, sandwiches and brunch as well as juices.

    A second Danang outlet will open close to the Dragon Bridge near the end of this month.

    A Korean manufacturer of juicers and kitchen gadgets, Hurom entered Vietnam in 2014 and has established its cafes in Ho Chi Minh City and Hanoi.

    It also has cafes in Australia, China, Europe, Malaysia, Singapore, Thailand and the US. The company advocates fresh fruits and vegetables for healthier eating.

  • MCM stores become art hubs

    MCM stores become art hubs

    MCM offers a harmony of art and fashion, introducing works of art and artists.

    MCM starts art activities in ‘MCM House’ store, Hongdae ‘MCM Popup’ store located in Hongdae youth street in Mapo-gu, and other flagship stores in Seoul.

    All activities take inspiration from the brand’s identity, and the 70s, years in which the brand was established  in Munich, Germany.

    Germany in the 1970s, when art culture flourished, and at the same time, combined with modern cutting-edge materials and design are att he core of the brand. Music, art, travel, and technology are the four priorities, giving Millennials a lifestyle experience that goes beyond fashion.

    The ‘MCM House’ in Cheongdam-dong allows customer to meet art by decorating the 5th floor and the 1st basement floor as a sole art space. The MCM Culture Program, which was launched in July 2017, is a representative example.

    This program is a lecture program of first-generation interior designers and representative photographers in Korea. It is a place where content creators can communicate with the public and meet with their audience.

    As the ‘MCM House’ is being used as a cultural space, the simple structure in which visitors experience the exhibition is transformed into a virtuous cycle structure in which visitors who visit the store look at the products as they were artworks.

    The ‘Kunst Project’, which is currently holding a photo exhibition at Hongdae’s MCM pop-up store, is a representative cultural and artistic campaign for MCM. Kunst means art and has been steadily opening 3-4 projects a year since 2014.

    In the meantime, it collaborated with artists from various art fields such as tattoo, toy art, molding art, sculpture, photography, installation art, graffiti, digital neon art and pop art.

    MCM will continue to carry out arts and cultural activities in the future.

    The ‘MCM Culture Program’ will host the remaining 5 lectures in the MCM House in the first half of 2018. The Kunst Project is also expected to continue throughout the year and is looking for the 12th collaborative artist.

  • KUHO’s flagship store combines fashion and art

    KUHO’s flagship store combines fashion and art

    Samsung C & T’s womenswear “KUHO” showcases the exhibition and collaboration line “Artisan” with Doha, a furniture designer to build its image of a lifestyle brand.

    Ham-Doha Collaboration is held under the theme of “Sentiment” in the showroom on the second floor of the flagship store in Hannam-dong, Seoul, until the 31st of this month.

    Hannam-dong, a lively neighborhood in central Seoul near Itaewon, is becoming a popular spot for all kinds of cultural experiences, including fashion.

    It is in this area full of designer stores and galleries that KUHO, a Korean fashion label, launched its first flagship store, called “The House of KUHO”.

    KUHO introduced ‘Artisan’, an exclusive line to attract young customers. This line is combined with Ham Doha, a famous furniture designer, and artwork with distinctive colors and curves. It has a limited edition including sweatshirts, eco bags, pouches and brooches.

    The exhibition displays 31 works including furniture, lighting, and painting.

    The designer creates a personalized work by projecting the concept of ’emotion’, which is accompanied by all the acts that people feel and sympathize with, in  their interaction feel  furniture.

    Visitors can feel various subjective interpretations about the meaning and expression of the household and change the emotion.

    Park Ji-na, director of “KUHO” said “We have organized exhibitions to share a brand identity that pursues total lifestyle beyond clothing and enhance customer communication. We will strengthen brand identity through the works of Ham designer and Artisan line to deliver differentiated values.”

  • Hye Kyo is now the new face of Sulwhasoo

    Hye Kyo is now the new face of Sulwhasoo

    Sulwhasoo, a brand of AMOREPACIFIC, selected Song Hye-kyo, Asia’s leading actress, as its brand ambassador.

    Song Hye-gyo will play a role in delivering the story of the brand to customers through various global campaigns of Sulwhasoo.

    Song Hye-kyo is a Korean celebrity leading the Korean Wave, also official PR ambassador of ‘Korea-China Economic Trade Partnership’.

    Sulwhasoo brand official said “Song Hye-kyo is a talented actress who is able to communicate with consumers around the world and express her unique personality”.

    “In addition, Sulwhasoo is a brand that has conveyed Korea’s unique cultural beauty. Through Song Hye – kyo, we will be more solidly aroused by the true aesthetics found in the philosophy of tradition, modernity, harmony and balance.”

    The artist Song Hye-kyo, who is loved all over Asia, will show off her timeless beauty and tit will be associated with Sulwhasoo.

    Sulwhasoo pursues the balance between internal and external beauty by gaining wisdom from nature and cultivating beauty as a precious gift.

    Sulwhasoo is indeed made of aunique ingredients of Asian wisdom which are ‘Jiemdan’ and ‘Ginseng.’

    As of 2017, Sulwhasoo has expanded into 12 countries worldwide including Korea, China, Singapore, Hong Kong, Thailand, Indonesia, Malaysia, Taiwan, Vietnam, USA, Canada and France and it is a true global brand not only in Asia and the Americas but also in Europe. It is strengthening its position by conveying Korean beauty and values throughout the world.

  • Olive Young unveiled new store experience in Korea

    Olive Young unveiled new store experience in Korea

    The Olive Young Myeongdong flagship store reopened in December to celebrate the 5th anniversary of its opening, offering customers a unique and personalized shopping experience.

    The store presents a different experience on each floor.  The first floor is a specialized space for skin care with the Derma cosmetic specialty corner. Derma Cosmetics is one of the core products of Olive Young, along with Dr. Jart, CNP, Cell Fusion, and Eucerin.

    On the same floor also a space dedicated to fragrances.

    The second floor dedicated to colours and style is dominated by a large mirror. Consumers can product freely in front of the mirror, talk to friends in the make-up bar, and compare various brands. Olive Young said that the renewal aimed to enhance customer experience and make them staying.

    Another area on the same floor is dedicated to nails with various brands, namely dashing diva, Incoco, Nail’s nail.

    Surprisingly, nail polish is not the king product, following the trend Olive Young focuses on the popular nail sticker types  easy to put on.

    In addition, a key role is played by the so-called “Beauty Advisor”, who helps consumers choosing products. Most of them are fluent in foreign languages, Chinese and Japanese, specifically, and are trained to quickly respond to customers’ requests.

    Olive Young said, “The store is designed based on the trends we found in the data collected from the 5 years of operations of the store. Our aim is to make K-Beauty the mecca for foreign customers as well as the first place to learn about lifestyle trends for domestic customers.”

  • B. by BANILA opens a concept store in Seoul

    B. by BANILA opens a concept store in Seoul

    B. by BANILA has opened a flagship store at COEX Mall in Starfield, Seoul, Korea.

    B. by BANILA flagship store, located on the first floor of the COEX Mall in Starfield, is the first concept store for Banilaco’s new make-up brand ‘B. by BANILA’.

    B. by BANILA flagship store is designed as a space for conceptual beauty festivals where visitors can experience makeup products beautifully made with ‘FFFUN, EASY & QUICK’ and take pictures.

    The entire space of the flagship store is created for selfie from the trailer to the photo wall of the pink neon. Both sides of the store have a studio space with pink photo wall and pink neon sign, and a lip-like lip-slip test zone and a self-catering space to create a festival atmosphere including mirror balls and shiny curtains.

    Additionally, there is space to complete the make-up look by looking at the makeup tutorial video.

    In the middle of the store, there is a truss-like stage and a camping trailer and a movable pink mini stall that are moved around to give a feeling of being in an actual outdoor festival.

    Moreover, objects such as telephone boxes, and trees are decorated to provide a special and enjoyable experience.

    The center stage, the stalls and the camping troller are all designed to allow the customers to experience their own make-up items. In the café-style concept space, customers can also find vanilla cosmetic products.

    “The new store is a sensible and trendy space where customers want to enjoy themselves and their photographs,” said B. by BANILA marketing manager. “I hope customers will find pleasure here, not just for shopping, but also for fun.”

    B. by BANILA will open a second flagship store in Daegu Dongsungro in February 2018.

  • What SFI says about 2017 Korean fashion performance

    What SFI says about 2017 Korean fashion performance

    Last year was “a year to forget” for the South Korean fashion industry according to the Samsung Fashion Institute (SFI) which blamed a depressed economy for slow sales and shrinking margins.

    After peaking in 2013, fashion goods’ share of the total retail market has declined for three straight years. In the third quarter of last year, fashion accounted for 70 per cent of department stores’ revenue, down from 78.6 per cent in 2012. Department stores have traditionally been the primary movers of apparel and other fashion goods in South Korea.

    Divergent consumer trends have emerged this year, one of them being the increased popularity of homewear such as pajamas.

    Apparel stores in newly opened multiplex shopping malls have begun to tap into a shifting consumer emphasis from product to experience by incorporating lifestyle products into their stores. Forecast to become more widespread next year, retail brands are investing in creating stores in which customers can get a better feel for the idea behind their brand via product experience, reported the SFI.

    The political drama involving the country’s presidency that engulfed South Korea earlier this year created a cultural disposition more open to expression of personal views and opinions.

    Apparel with political or social slogans became more popular globally, and the role of companies in contributing to societal goodwill and harmony will play a larger part in determining their success with consumers going forward.

    Online shopping burgeons

    Online shopping in 2016 grew by 21 per cent on-year to reach approximately 10 trillion won and that trend continued last year with online transactions reaching 930 billion won by October, roughly 20 per cent higher than during the same period in 2016. Meanwhile, the struggles encountered by traditional offline retail outlets signalled a shift in shopping behaviour.

    Influencers on Instagram and bloggers became widely followed by consumers in their teens and 20s, with some of the most prominent moving from online to offline during the year.

    Though no one style or product was the standout star throughout the year, long padded coats or “long padding” as referred to in South Korea have become a massive hit in latter weeks.

    With the economy projected to rebound in 2018, the SFI believes consumers will seek more personalised offers by retailers this year, taking into account the store’s design and layout, the shopping process, and the thoughts and emotions evoked by brands.

    The SFI warns that companies which fail to take the changing consumer climate into account and differentiate themselves will find it difficult to attract customers.

  • Japanese multi-brand ‘Atmos’ to enter Korean market

    Japanese multi-brand ‘Atmos’ to enter Korean market

    Japanese’s famous multi-brand ‘Atmos’ opened its first store in Korea.

    Atmos is a fashion multi-brand store currently running 30 outlets in Japan. Seoul is its second overseas store after New York. Atmos is Tokyo’s iconic street boutique established in 2000.

    It is the first shopping destination for footwear brands because of its ability to catch the latest trends and spread them in the market. Currently, it distributes a wide range of products, however street and sportswear are its core business.

    Atmos is mainly dealing with limited edition products of famous brands such as Nike, it is mainly leading in the shoe market.

    What is unique is that Atmos employees work as designers and collaborate with brands to develop collaborative products as limited editions.

    Currently, there are more than 30 stores in Japan, one in New York and the other in Seoul. Annual sales are around 150 billion won and it is 5 billion won per store.

    Starting with the first store in Apgujeong, Seoul, Atmos plans to open stores in key areas such as Daegu, Busan, and Gwangju. It aims to build seven to eight stores more within 2 years.

    Atmos is very popular among Japanese sneaker enthusiasts, so a good response in Korea is expected as well. It will be a space where you can see products that you could not easily see in Korea.

    Meanwhile, US street sensibility lifestyle brand ASICS Tiger released ‘GREEN CAMO’ and ‘GORE-TEX’ which are collaboration products with Atmos.

    As a leading brand of youth culture, Asics Tiger’s both products are expected to kickoff a hipsterism mania which values personalities rather than fashion.

    ASICS Tiger x atmos Collaboration ‘GREEN CAMO’ and ‘GORE-TEX’ products is available at the recently opened ‘Atmos Seoul Flagship Store’.