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Tag: luxury

  • Genesis starts by-the-month car subscriptions

    Genesis starts by-the-month car subscriptions

    Hyundai Motor luxury brand Genesis is starting a car subscription service, the first such effort by a domestic automaker in Korea. The company Thursday announced its Genesis Spectrum program. Under the program, subscribers can drive Genesis vehicles – including the G70, G80, G80 Sport and G90 – for 1.49 million won ($1,330) per month. The service is in collaboration with domestic rental-car companies and Hyundai Capital’s Deal Car.

    The fleet of available cars includes the 2018 G70 3.3 Sports Supreme, the G80 3.3 Premium Luxury, the 2019 G80 Sports 3.3T Premium Luxury and G90 3.8 Premium Luxury. The provided cars are relatively new, with fewer than 10,000 kilometers (6,213 miles) of accumulated driving, according to the carmaker. For those using the G70, G80 and G80 vehicles, cars can be switched twice a month. The G90 is available to subscribers only for test driving 48 hours a month.

    Subscribers will not have to pay any maintenance costs, including after-sales service and the purchase of replacement parts. They will have to renew their subscription every month, but no fee is charged for early termination of membership. The program offers pick-up and delivery in Seoul as long as the vehicles are reserved three days in advance.

    “Genesis has been researching opportunities our brand could offer customers,” an official at Genesis said. “One of the results of the survey is a subscription program, which is globally emerging as trend.”

    Genesis added that the subscription service will allow the brand to collect data about its customers and drivers, such as preferred models for certain age groups and car replacement cycles.

    While subscription services for cars are a global phenomenon, as fewer people opt for ownership, the concept hasn’t taken off in Korea yet.

    Hyundai Motor’s finance affiliate Hyundai Capital America has already launched a subscription service in the United States called Hyundai PLUS, where subscribers can use the Sonata, Tucson, Santa Fe and other models for a monthly fee. Other carmakers have been offering subscriptions in certain markets. Porsche runs Porsche Passport, Mercedes-Benz has Benz Collection and BMW has Access by BMW.

    Swedish carmaker Volvo recently started Care By Volvo, and has rolled out its “Don’t Buy This Car” campaign to promote the new service.

    “Subscription services are suitable especially for younger people who want to enjoy a diverse range of driving experiences while avoiding the financial burden of buying the car and then maintaining it,” said Kim Pil-soo, an automotive engineering professor at Daelim University.

    The Mini brand launched a subscription service in partnership with connected-car platform Epikar last month in Korea. Its membership fee is 1.79 million won, but it charges more depending on which model the customer wants to drive.

    The Genesis service started Thursday and will run for 10 months.

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  • Cath Kidston Japan surges but not enough

    Cath Kidston Japan surges but not enough

    Cath Kidston Japan sales outperformed every other market in the year to March, but not enough to stem losses by the UK-based company. Sales in Japan rose by 5.4 per cent after a net four new stores took the brand’s network there to 32. Ten more Cath Kidston Japan stores are planned there next year.

    In China, Cath Kidston also performed well, aided by a new franchise deal which will see 50 shops opened over the next five years.

    “The brand clearly continues to resonate with our loyal customer base, particularly in the UK and Asia,” said CEO Melinda Paraie.

    “During the period the group continued to grow top-line sales, despite significant headwinds in some of the markets in which we operate,” she said.

    “We are particularly pleased with the significant growth in ecommerce sales in both Japan and the UK, where a strong performance on Black Friday contributed to our best-ever week online.”

    Despite the positive Asian results, Cath Kidston’s loss rose from £8.4 million in the 2017 financial year to £10.5 million this year. Paraie blamed “increased cost pressures from the weaker sterling” since the Brexit vote for the result. Worldwide sales rose 1.2 per cent to £130.7 million, with UK sales up by 5.1 per cent.

  • Nike Korea blooms and upgraded its employees

    Nike Korea blooms and upgraded its employees

    Nike Korea’s revenue is forecast to exceed 1 trillion won ($884.27 million) in 2018. If all goes as expected, it will be the first sportswear company in Korea to achieve that milestone. Nike’s annual revenues in Korea have been rising by around 10 percent annually for the last two years, while competitors have only experienced average growth of 3 percent.

    Its sales have been strong across the board, both online and offline. But sales at the 15 company-owned offline stores were particularly strong, with revenues rising over 20 percent annually over the past two years.

    What’s behind the success? The company believes it was the decision to give permanent-employee status to its irregular workers.

    “Our company’s performance greatly improved after we upgraded irregular workers to permanent employees,” said a public relations officer at Nike Korea.

    Between November 2015 and May 2016, Nike Korea converted 654 of its irregular employees at company-owned stores to permanent employees.

    Prior to that, it had only had 310 permanent workers. The 654 new regular employees earned 20 percent more in wages after the change and gained access to a range of benefits, including tuition assistance for children. Labor costs for Nike Korea rose around 10 percent in total as a result of the move.

    Employees say that their new status as permanent workers made them more dedicated to the company.

    “Before, I used to say I work at a store when asked about my job, but now that I’m a regular employee, I confidently say I’m working for Nike Korea,” said 25-year-old Cho Hye-rim who works at a Nike outlet in Gimpo, Gyeonggi. “With a new sense of belonging and loyalty to the company, I began feeling a stronger sense of responsibility when dealing with customers.”

    “When I first heard that I was going to be a regular employee, I had to pinch my cheeks to check whether I was dreaming or not,” said 34-year-old Hwang Hyun-woo, who works at a Nike store in Myeong-dong, central Seoul. “With my experience working in sales at the store, I plan to try out an office job at the company headquarters as well.”

    Very few companies in Korea have converted irregular employees to permanent employees on the same scale as Nike.

    Exceptions include Homeplus, which converted around 1,000 cashiers and store assistants into regular workers this year, and SPC Group, which directly hired 800 workers from subcontracting firms.

    At Nike, the campaign to offer permanent-employee status to irregular workers was led by CEO David Wook-hwan Song, 48, after he took the top office at Nike Korea in 2015.

    He worked with the U.S. headquarters to achieve the transition.

    “I expected that performance would naturally improve if employees came together as a team and developed the pride and confidence that comes with being part of Nike, one the world’s best companies,” said Song.

    Song, who immigrated to Canada in his last year of high school, was hired by Nike Korea in 1994.

    He also earned an MBA from Harvard Business School and worked briefly at McKinsey.

    Last year, Nike included Seoul in its list of 12 key cities for growth.

    Seoul is Nike’s third-highest earning city after New York and LA.

  • Ebay expands authentication platform to luxury jewelry

    Ebay expands authentication platform to luxury jewelry

    U.S. e-commerce giant Ebay announced plans to extend its product authentication program to cover luxury jewelry, in a bid to stem the resale of counterfeit jewels across its global marketplace. Dubbed “EbayAuthenticate”, the luxury jewelry category is the newest addition to Ebay’s new verification platform, which first launched in 2017 with the resale of luxury handbags. Following its success, Ebay went on to add luxury watches to the authentication service in early 2018.

    This month, Ebay confirmed it wants to offer “holiday shoppers more than 45,000 high-end diamond and other gemstone jewelry, verified by professional authenticators,” according to press release.

    Ahead of the busy Christmas period, Ebay customers can browse for high-end necklaces, earrings, rings, and bracelets, which are now all marked with an “Authenticity Verified” label.

    That’s in addition to engagement and wedding bands, loose diamonds and gemstones, and fine, vintage and fashion jewelry.

    Much like the verification its luxury handbags and watches already go through, all jewelry items will be approved by third-party authentication experts and sourced from more than two dozen of Ebay’s top-rated sellers.

    “Ebay is home to the largest selection of luxury goods, which includes tens of thousands of jewelry items, fine watches, and rare and designer handbags,” said James Hendy, Senior Director of Ebay Authenticate.

    “Expanding the Ebay Authenticate service provides customers an added layer of trust and confidence as they shop for fine jewelry this holiday and beyond.”

    The popularity of Ebay’s jewellery, and an industry-wide crackdown on fake goods across online marketplaces, means the authentication of goods is fast-becoming a perquisite for customer satisfaction and therefore, sales growth.

    Some 50,000 jewelry items are sold per day on Ebay (approx. 2,000 item sold per hour), with one diamond ring sold every minute, according to figures released by Ebay.

    Ebay said its most popular jewelry stone is diamonds, followed by sapphires, acquamarine, amethysts and onyx rounding out the top five precious stones sold online.

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  • Inditex suffers from late coming winter

    Inditex suffers from late coming winter

    Zara owner Inditex has posted slow like-for-like sales growth due to the unusually warm autumn and adverse currency moves. Inditex, which also owns upmarket label Massimo Dutti and teen label Bershka, posted a 3 per cent rise in like-for-like sales in the six months to the end of November after an “extraordinarily warm September”. Sales bounced back somewhat to 5 per cent in October and November.

    The fashion giant reported an increase in earnings before interest and tax of €3.07 billion from the previous corresponding period.

    In the first nine months of the year, the world’s largest fashion retailer reported a 3 per cent increase in sales to €18.4 billion and a 4 per cent rise in net profits to €2.4 billion.

    According to Inditex, the company didn’t have to cut clothing prices from September like its rivals, which resulted in margin growth of 108 basis points during the third quarter.

    The clothing retailer maintained sales and margin guidance for the rest of the year.

    Pablo Isla, Inditex chair and CEO, said the group’s strong business model, which continues to deliver solid structural growth in all markets, and its constant focus on developing the integrated store and online platform through continued enhancement of technology and systems, have contributed to its performance.

    The company announced last September that all products from all its brands will be made available online by 2020, including in markets where it does not have any stores.

    Isla had said that Inditex wants to make all fashion collections available to all customers wherever they are in the world.

    “Even in those markets which do not currently have our bricks-and-mortar stores,” Isla added.

    Other than Zara, Massimo Dutti and Bershka, Inditex also sells the brands Pull & Bear, Stradivarius, Oysho and Uterque across its network of almost 7500 physical shops. It operates online in 49 markets.

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  • Victoria’s Secret opens first flagship store in Australia

    Victoria’s Secret opens first flagship store in Australia

    Victoria’s Secret has opened its debut flagship store in Australia, the first store in the nation to offer the U.S. lingerie giant’s full range of apparel, innerwear and accessories. Located in Melbourne’s Chadstone Shopping Centre, the Victoria’s Secret store opened to much fanfare at 5:30 am local time, with a ribbon cutting ceremony last week.

    Some one thousand women camped outside and waited for a first look at the store, according to local media reports, with the first shoppers getting a $180 voucher.

    Designed to reflect the firm’s New York flagship store on Fifth Avenue, Victoria’s SecretMelbourne is fitted out the brand’s recognised pink, and hosts an in-store display that holds approximately 12,000 pairs of panties.

    There’s also a separate entrance for its Victoria’s Secret Pink collections.

    The new Australian store in addition sells Body by Victoria, Very Sexy, Dream Angels, Bombshell, cotton lingerie and Victoria’s Sport athleisure line.

    The Melbourne opening marks the first official Victoria’s Secret store in Australia, separating itself from concession stores inside malls and Australian airports that are limited to selling fragrance and cosmetics.

    Victoria’s Secret recently announced it had appointed fashion executive John Mehas as its new lingerie chief executive.

    Mehas will take over in January, replacing Jan Singer, who has now resigned.

    “Our number one priority is improving performance,” L Brands chairman and chief executive officer Leslie Wexner said at the time of announcing.

    “I am confident that, under John’s leadership, Victoria’s Secret Lingerie…will continue to be a powerhouse and will deliver products and experiences.”

    Victoria’s Secret operates 1600 stores globally.

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  • Bamboo Airways receives first aircraft, to take off earlier than planned

    Bamboo Airways receives first aircraft, to take off earlier than planned

    Vietnam’s newest airline, Bamboo Airways, has advanced its maiden flight by two days to December 27, its CEO said Sunday. Dang Tat Thanh said the private carrier’s first aircraft, an Airbus A319 leased from an Irish company, has arrived in Hanoi.

    Earlier, Trinh Van Quyet, chairman of FLC, the company that owns the airline, had said the first flight would be on December 29.

    Bamboo Airways received the aviation license to become Vietnam’s fifth airline early last month. But it is still awaiting an aircraft operator certificate and permissions for parking and selling tickets.

    It is also leasing an Airbus A320 from the same Irish company, and the airplane is expected to arrive later this month or early next month.

    Bamboo Airways is allowed to operate 10 aircraft on both domestic and international routes and to carry passengers and cargo on its flights.

    It plans to fly on 100 routes, connecting Vietnam’s major cities with popular domestic and international tourist destinations.

    The carrier was founded with a charter capital of VND700 billion ($30 million), which it increased recently to VND1.3 trillion ($55.68 million).

    It has signed deals to buy 24 Airbus A320neo and 20 Boeing B787-9 Dreamliner aircraft worth a total of $8.6 billion.

    The other four carriers in Vietnam are Vietnam Airlines, Vietjet Air, Jetstar Pacific and VASCO.

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  • Moncler open store in Changi Airport

    Moncler open store in Changi Airport

    DFS Group, the world’s leading luxury travel retailer, is pleased to introduce global luxury brand Moncler at Changi Airport Terminal 1. The opening of the new Moncler boutique adds an important presence within the DFS Group’s luxury fashion offerings that are housed within a world-class travel retail destination.

    The new Moncler boutique represents a new milestone that reflects the DFS Group’s focus on experiential shopping. It also complements the DFS Group’s impressive luxury retail line-up at Changi Airport, which is home to a prominent stable of premium fashion offerings. The latest collaboration with the fashion-forward and iconic outerwear leader underlines DFS Group’s commitment to deliver the finest product offerings and exclusive experiences to fashion-conscious shoppers.

    The new boutique reflects Moncler’s haute montagne aesthetic and vision, at the same time keeping in tune with the maison’s roots and heritage. Boasting a floor area that measures around 110 square metres, the clever layout maximises the use of space while the addition of select materials adds a contemporary feel. A unique effect has been achieved with the marble flooring, which alternates herringbone white Calacatta Vagli with black Gricio Carnico, while sleek glass cases with black varnished wood complete the look. The boutique hosts the Moncler men’s, women’s and accessory collections.

    “We are very honoured to welcome a distinguished and respected heritage brand such as Moncler into our portfolio of fashion and watch brands. As part of the strategy to up the ante of the retail experience for our global travellers when they visit DFS Changi, Moncler has been carefully curated to offer a wide selection from their latest collection for savvy travellers.” Wilcy Wong, DFS Group Managing Director Singapore and Indonesia, shares.

    Teo Chew Hoon, Group Senior Vice President of Airside Concessions from Changi Airport Group adds, “We are pleased to open the first Moncler boutique with our valued partner DFS Group to offer passengers an exceptional shopping experience with fashion offerings from luxury to high street designs across a range of price points.”

    The boutique was officially opened on 14th December with a grand opening ceremony. The festivities featured a ribbon cutting ceremony officiated by renowned local actor Desmond Tan with Wilcy Wong, DFS Group Managing Director Singapore and Indonesia and Chandra Mahtani, Changi Airport Group Vice-President of Terminal 5 Planning. Hosted by Constance Lau, the ribbon cutting ceremony and lion dancers kick-started the celebrations for esteemed guests, who were treated to a live nitrogen cocktail performance and styling tips by Celebrity fashion stylist and personality, Glenn Goh.

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  • Deliveroo is opening first restaurant in Hong Kong

    Deliveroo is opening first restaurant in Hong Kong

    A Deliveroo restaurant has opened in Hong Kong in a trial which, if successful, could see its own-branded eateries opened globally.

    Called Deliveroo Food Market, the outlet will serve as both a kitchen for delivering online orders, and a customer-facing storefront where diners can choose between 15 dining concepts.

    The 1500sqft kitchen which cost HK$7.5 million (US$960,000) to build, does not have seating for dine-in.

    “We find there is an opportunity to bring our online to offline model to our customers,” Brian Lo, Deliveroo GM said.

    With Hong Kong boasting some of the most expensive rental prices of any major international city, the pressure on restaurant operators to develop concepts which perform is very high.

    “This model works very well for them,” said Lo.

    The debut Deliveroo restaurant will open in Sai Ying Pun as an extension of the brand’s Editions program, where eateries share kitchen space to fulfil Deliveroo delivery orders.

    Five restaurant brands will share the Deliveroo restaurant space in Hong Kong, offering a combined 15 concepts: Chinese chain Crystal Jade, Pizza Express, Pololi Group, Beef & Liberty and Red Sauce Hospitality.

    Singapore-headquartered Crystal Jade is using the kitchen to launch Lao Er and Brother Kwok, two delivery-only virtual brands targeting younger consumers by offering a modern twist on traditional noodle and fried rice dishes.

    “This is a location we can have a closer touch with the residents nearby and understand their dining behaviour,” said Wincy Cheung, Crystal Jade’s assistant marketing & communications director. “It allows us to test our new brands. If we opened a physical store, we’d have to consider a lot of things. This delivery platform allows us to reach more customers at a location that we’re not already in,” she said.

    Another participant in the trial is Pizza Express which plans to test a new concept called The Pasta Project.

    “Deliveroo’s Food Market allows customer-facing trials of new concepts to launch in market much faster, just as we have done with The Pasta Project,” said Pizza Express MD of international, Liam Collette.

    He stressed that restaurants are not going to be eliminated by delivery and the company will continue to expand.

    Pololi Group will offer Shaka with American-style sushi rolls and Killer Golden Bird with fried chicken, while Beef & Liberty is debuting the vegetarian and vegan Leaves & Liberty concept, using Impossible Meat.

    Lo said virtual restaurant brands are already supporting the business of Deliveroo’s partner restaurants. Kai, which serves up customised poke bowls, and Blazed offering Hawaiian BBQ platters are both virtual brands launched by Pololi Limited at the first Deliveroo Editions site, a so-called ‘dark kitchen’ in Wan Chai cooking only for delivery orders, without a customer interface. Both brands have succeeded as a delivery concept, leading to brick-and-mortar stores.

    Sai Ying Pun appeal

    Deliveroo chose Sai Ying Pun as home for its first Food Market due to the neighbourhood’s fast-expanding food, drink and cafe scene, which is attracting local and expat foodies alike. Deliveroo is also working with partner restaurants to create new corporate-specific offerings for the growing number of businesses now moving into SYP and surrounding districts such as Kennedy Town and Sheung Wan.

    “Residential projects, business development and cultural sites are flourishing in the western districts of Hong Kong Island, and yet many popular restaurant brands have little presence in the area,” said Lo.

    “Sai Ying Pun is an exciting location for future growth and we are pleased to offer our partners restaurants more reach into this vibrant district and its surrounding areas. In the coming year, Deliveroo will be looking for more opportunities to expand into Kowloon and the New Territories to bring our Food Market concept to more customers across Hong Kong.”

    The Sai Ying Pun location is expected to employ up to 30 on-site staff in its kitchen and customer spaces.

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  • Vietnam’s Vsmart global market

    Vietnam’s Vsmart global market

    Vietnam’s largest private firm Vingroup launched four new phone models Friday, saying it aims to sell them internationally. The four new Vsmart phones, manufactured at the group’s VinSmart factory in Vietnam’s northern city of Hai Phong, are priced from 2.49 million ($107.18) to 6.29 million ($270.76) in the introductory phase. The prices will later increase to VND2.59-6.59 million ($111.49-283.67).

    Tran Minh Trung, CEO of VinSmart, said at the launching event that his company wants to branch out to markets outside of Vietnam.

    “We will not stop at the Vietnam market. We will bring out products to the world with five business departments in five continents. A sixth department will be in charge of e-commerce. We are capable of competing and we want to be accepted in both local and international markets,” he said.

    VinSmart is set to be a new competitor in the Vietnam market of 95 million people, currently dominated by Samsung and Apple phones.VinSmart acquired the intellectual property rights for the four phones from Spanish technology firm BQ, in which VinSmart owns a 51 percent stake.

    Vietnam is the largest smartphone production base for Samsung, while key Apple supplier Foxconn is also considering setting up a factory in the country.

    The launching of the phones has happened at rapid speed, just six months after Vingroup established the VinSmart company in June to produce smartphones and other smart electronic devices with a registered capital of VND3 trillion ($131.54 million).

    Vingroup, once a real estate and retail focused conglomerate, also became the country’s first full-fledged domestic car maker in October, introducing three new car models.

    VinSmart factory is capable of making five million phones a year in its first phase of operations, the company has said.

    It has also said that the factory will produce smart TVs and other smart products in the future. VinSmart also signed a multimode global patent license deal on Friday with chip producer Qualcomm.

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  • Swee Lee Music Malaysia reopened

    Swee Lee Music Malaysia reopened

    Southeast Asian musical instruments retailer Swee Lee Music has opened a refurbished flagship in Malaysia. The 4995sqft location in Lot 10 Mall is Swee Lee’s 15th store in the region, and one of three in Malaysia. Beyond its range of instruments, the store sells vinyl records and curated lifestyle products, and has partnered with second-hand guitar retailer Well Played Gear to offer its products in store. High-end consumer audio goods are also available for purchase.

    The store represents the first build of Swee Lee’s retro-futuristic wood/concrete interior design aesthetic in Malaysia. It also reserves space for a cafe and performance events.

    Swee Lee’s MD of music Meng Ru Kuok said: “Since Swee Lee began operating in Malaysia three years ago, we’ve been delighted to support local musicians as they pursue their creative journeys.

    The refurbished KL flagship store is about taking this to the next level. In a dynamic city like Kuala Lumpur, which has a deep passion for music and incredibly talented artists, we want to establish a space where anyone can be inspired to connect and create.”

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  • October Singapore retail sales static

    October Singapore retail sales static

    October Singapore retail sales inched up by 0.5 per cent year on year, after excluding motor vehicle sales from the data.

    Month-on-month they fell by 2.1 per cent, reaching S$3.7 billion (US$2.69 billion).

    Online retail sales breached the 5 per cent threshold of total retail sales at 5.3 per cent for October.

    By category, sales by petrol stations soared the most, up 11.4 per cent year on year, however when the effects of price changes was removed from the data, the increase was a more moderate 1.5 per cent.

    Sales of medical goods and toiletries rose 3.4 per cent on the back of cosmetics, with furniture and homewares up 1.5 per cent.

    In contrast, sales in department stores and supermarkets decreased 3.6 per cent and 2.9 per cent respectively. Retailers of optical goods and books and recreational goods declined by 1.9 per cent and 1.8 per cent.

    Sales of food and beverage services rose 1.1 per cent, with food caterers recording a 5.6 per cent increase in turnover, other eating places (such as cafes) improving by 3.8 per cent, and fast-food outlets by 3.2 per cent.

    Restaurant turnover, however, was down 3 per cent.

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  • Herschel teams up with Starbucks for launch in China

    Herschel teams up with Starbucks for launch in China

    Does a new new designer collaboration revealed this week represent growing Starbucks fashion cred? Accessories and apparel brand Herschel has created a capsule collection inspired by Starbucks China’s Sumatra coffee blends.

    It follows the release of two seasonal ranges of homewares designed by Los Angeles label Ban.Do in the coffee company’s Asia-Pacific stores, the first of them on sale in July last year.

    Vancouver-based Herschel established a headquarters in Shanghai this year and is currently working on expansion plans within the territory along with retail partners nationwide. A permanent store location will open in the third quarter, and 15–20 Herschel Supply stores are are expected to be open before the end of next year.

    Cofounder Lyndon Cormack said: “Coffee is significant in one aspect or another in just about every part of the world. Of course, it’s a huge part of our culture in Vancouver, here in the Northwest, just a few hundred kilometres away from Starbucks’ birthplace in Seattle.

    “To work with one of the most globally recognised brands and collaborate with them directly is an incredible opportunity to bring both of our stories to life in a unique and meaningful way. We’ve also been active in the market for years and certainly experienced robust growth.

    “To receive the stamp of approval, so to speak, from the Starbucks China team shows us we’re off to an amazing start and that there’s a lot of opportunity for us to expand in the territory.”

    The Starbucks fashion-influenced range, which is currently sold exclusively at Starbucks locations within China, includes carryalls, mugs and a Starbucks card featuring a custom Sumatra Cherry Woodland Camo print.

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  • Hyundai Motor bets 6.7 billion dollars on hydrogen cells

    Hyundai Motor bets 6.7 billion dollars on hydrogen cells

    Hyundai Motor Group said it will invest 7.6 trillion won ($6.7 billion) in fuel-cell electric vehicles (FCEV) by 2030, betting big on hydrogen as the energy source for the future. The group announced what it called its “FCEV Vision 2030” on Tuesday, promising to build production capacity of 500,000 FCEVs yearly by 2030 to take the lead in the fledgling industry. It added that the investment will generate some 51,000 new jobs by 2030.

    As a first step, Hyundai Mobis, the auto parts and software affiliate of Hyundai Motor, held a groundbreaking ceremony for its second fuel cell stack factory in Chungju, North Chungcheong, on Tuesday.

    If the factory is completed in 2022, Hyundai Motor Group’s production capacity for fuel cell stack will expand from its current 3,000 units per year to 40,000 units.

    “Hyundai Motor Group will become the first mover in the new hydrogen society that will arrive soon,” said Chung Eui-sun, Hyundai Motor Group’s executive vice chairman, in a speech at the ceremony in Chungju on Tuesday.

    “The group plans to expand the fuel cell stack production capacity to 700,000 units by 2030, including for the 500,000 FCEVs we plan to make by that year.”

    The ceremony was attended by Minister of Trade, Industry and Energy Sung Yung-mo, Hyundai Motor President Chung Jin-haeng and Hyundai Mobis President Lim Young-deuk.

    Hyundai Mobis’ Chungju plant is focused on producing parts for eco-friendly vehicles like hybrid and electric cars.

    Last year, it constructed a new section dedicated to making fuel cell stacks with a capacity of 3,000 units per year.

    The carmaker forecasts that hydrogen will be used as an energy source in shipbuilding, railways and forklifts in the future and said it would start a business supplying fuel cell modules to other companies. The additional 200,000 units of FCEV modules that are not used in Hyundai Motor’s own FCEVs by 2030 will be sold elsewhere, the carmaker said.

    Executive Vice Chairman Chung said the FCEV industry will become a new growth engine for Korea.

    “Ninety-nine percent of auto parts in FCEVs are made domestically,” Chung said, “which is why its growth will have big ripple effects on other companies related to the industry. Through co-investment with partner companies, [Hyundai Motor] will try to build new growth engine for Korea’s future car industry.”

    Currently, some 130 partner companies are providing parts for fuel cell stacks made by Hyundai Mobis.

    Hyundai Motor has been making hefty investments in FCEVs along with rival Toyota. It was the first carmaker in the world to make a mass-produced FCEV model in 2013 called the Tucson ix35. It launched a hydrogen-powered Nexo SUV early this year.

    Since last year, the carmaker has been chairing the Hydrogen Council, a global lobbying group. Other companies represented on the council include Daimler, BMW and Air Liquide.

    The Korean government plans to supply 16,000 FCEVs and build 310 FCEV charging stations by 2022. There are currently only around 10 stations available to the public in Korea.

    China plans to supply 1 million FCEVs by 2030 and construct 1,000 charging stations. Japan plans to supply 40,000 FCEVs by 2020 and build 160 charging stations.

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  • Lego opens its first official store in Thailand at Siam Paragon

    Lego opens its first official store in Thailand at Siam Paragon

    The first certified Lego Thailand store has opened at Siam Paragon in Bangkok. The Danish building-toy manufacturer says the move is part of the brand’s strategic plan for Asian expansion. The new 170sqm Lego Thailand store has opened in a “co-sharing” partnership with DKSH (Thailand) Ltd. It  offers more than 300 Lego toys, 32 of which are exclusive to certified, branded Lego outlets.

    Lego Singapore GM for emerging Asia Atsushi Hasegawa said Thailand is an attractive market for Lego. “The country has an established economy, a large population and an established retail industry … We expect to see faster growth in Asia, including Thailand, and sustainable growth in Europe and America.”

    Hasegawa added that Lego’s targeting of the Asian market recognises that it is home to more than half of the world’s children. While Asia still has a low base for Lego toys compared to many established markets in the West, the company is seeing an opportunity to boost its sales by five or six times in the region.

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    According to Hasegawa, the company’s initial priority is not to increase the number of Lego stores, but to deliver the right brand experience to children at the right locations.

    DKSH’s director of commercial development Arden Feschuk said the company expects the Lego Thailand store will achieve THB100 million (US$3.05 million) in sales in its first year. There is also a plan to expand the number of Lego-certified stores in Thailand later.

    “During the first year of opening, more than 400,000 people are expected to visit the store, with Thais accounting for 60 per cent and foreigners 40 per cent. Due to the company’s one-price strategy, exclusive Lego sets will cost the same here as they do in neighbouring countries.

    “Due to this, Lego fans will no longer have to go overseas to buy Lego products. Also, new collections will be launched at the same time as in the US and Europe”.

    Sixty per cent of Lego’s Thailand sales are currently brought in via distribution in department stores, while more than 15 per cent is derived from specialist toy stores.