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Tag: nike

  • Google launches its health-tracking app For Iphones

    Google launches its health-tracking app For Iphones

    Google Fit, the health-tracking app that made its debut on Android four years ago, has now been released on iOS. The app has gone through multiple overhauls since its launch back in 2014, but the last major update released last year made it extremely simply to use.

    Starting today, iOS users will be able to track their Heart Points and Move Minutes, the best way to build smarter, healthier habits throughout the day. Google Fit awards users so-called Move Minutes and Heart Points the more they move and the more intensely they move. Based on the scores, you’ll be closer to reach the recommended amount of weekly physical activity and reap the health benefits.

    It’s purely motivational, but very helpful if you’re trying to exercise but don’t find the courage to do it regularly. More importantly, Google Fit allows users to track their progress throughout the day using various apps.

    For example, app connected to Apple Health, such as Sleep Cycle, Nike Run Club and Headspace, can be synced with Google Fit to offer a more holistic view of your health. You’ll also be able to see how many Heart Points and Move Minutes you earn through other activities.

    Moreover, if own an Apple Watch as well, Google Fit will keep track of all your workout sessions too. Just don’t forget to check the app’s journal to see what you need to do to sleep better and get more active. You can download Google Fit for iOS right now via the App Store.

  • New NBA China store the largest outside USA

    New NBA China store the largest outside USA

    The US National Basketball Association (NBA) has partnered with Chinese sports retailer Topsports and its official on-court apparel provider Nike to open the league’s largest store outside North America.

    The new 1145sqm NBA China store at Intime Mall on Beijing’s premier shopping street Wangfujing spans two floors and carries a range of products from jerseys and footwear through to basketballs and memorabilia. Customisable jerseys will be available for fans to personalise via the store’s “NBA Me” service, while other products are designed to reflect Beijing-specific themes including Chinese opera masks and local food. The store’s design is inspired by authentic NBA arenas with a hardwood floor.

    “Our largest NBA Store outside North America underscores the NBA’s long-standing commitment to serving our fans in China,” said NBA China CEO Derek Chang.

    “As the appetite for official NBA products continues to grow in China, this brand-new retail space will provide fans with authentic NBA gear and accessories, exclusive memorabilia and localised products that celebrate their passion for the NBA.”

    “Our goal is to make the Beijing flagship NBA Store a landmark for NBA fans in Beijing by offering them the new retail experience and wide category of merchandise,” said Topsports deputy GM Tian Zhong.

    “We will leverage our extensive retail experience to work closely with the NBA and Nike to provide a variety of products, good customer experience and membership service to all the NBA fans in China.”

  • Nike sees steap growth numbers in Asia

    Nike sees steap growth numbers in Asia

    Sportswear retailer Nike has grown net income to US$1.1 billion over its third quarter, with the group’s consumer-direct  approach delivering growth across all four of its geographic regions.

    Revenues increased 7 per cent to $9.6 billion, up 11 per cent. The Nike brand contributed $9.1 billion of this, while footwear brand Converse brought $463 million – down 2 per cent compared to the prior corresponding period.

    “In Q3, our team once again drove strong, healthy growth across Nike’s complete portfolio,” Nike chairman, president and CEO Mark Parker said.

    “Our business momentum is being accelerated by our ability to scale innovation at a faster pace and expand new digital consumer experiences around the world.”

    In Asia-Pacific, the group saw footwear sales increase 3 per cent to $909 million, while apparel sales grew 6 per cent to $340 million.

    However, sales in the equipment category fell 8 per cent over the period, to $58 million.

    Greater China, saw equipment sales stay flat at $29 million, but experienced a strong 21 per cent growth in apparel sales to $444 million, and footwear sales 19 per cent above the prior period at $1.11 billion.

    The group’s gross margin increased over the period to 45.1 per cent, driven by higher selling prices, favourable changes in foreign currency exchange rates and growth in Nike Direct.

    Additionally, the group’s effective tax rate was 14.7 per cent, compared to 179.5 per cent during the same period last year, which included one-time charges related to the enactment of the US Tax Cuts and Jobs Act, which drove a $921 million loss.

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  • Instagram users can now buy items from ads inside the App

    Instagram users can now buy items from ads inside the App

    Instagram is taking its Shopping ads one step further by making it possible for people to buy the products in the ads without leaving the app.

    The feature, called Checkout on Instagram, is currently being tested in a closed beta program by nearly two dozen businesses and is only available to users in the US.

    Retail News has asked for details about if and when the feature will be available outside the US but had not received a reply at the time of this writing.

    Adidas, Burberry, Dior, H&M, Michael Kors, Nike, Outdoor Voices, Uniqlo and Zara are among the 23 fashion, beauty and accessories brands now rolling out the feature. Others will be added in future, according to Instagram, which is owned by Facebook.

    When users tap on a product in a Shopping ad from one of these businesses, they now see a “Checkout on Instagram” button. By tapping the button, they can select the size and colour of the item they want and enter their payment and shipping details to purchase.

    Users receive notifications about shipment and delivery within the Instagram app, and the platform saves all their information for future purchases.

    In the past, if users wanted to purchase a product linked to a Shopping ad, they were redirected to the brand’s website. The new feature removes this step and – crucially for Instagram – keeps consumers in the app.

    “Social selling is really taking shape both in Australia and globally and it’s great to see Instagram leading the way through the next stage of the social selling journey. Giving consumers the option to complete a purchase right then and there in the app will simplify the shopping process and allow brands to connect more easily with shoppers,” said Jordan Sim, group product manager at BigCommerce, an e-commerce platform that has been active in offering integrations with Shopping on Instagram to its users.

    “We’ve seen our merchants both globally and locally in Australia have a great deal of success using BigCommerce’s integration with Shopping on Instagram and are looking forward to unlocking the power of this new integration for our Aussie retailers in the near future. We know the value of simplifying the checkout process to drive sales and this new function on Instagram will facilitate just that.”

    Many brands have said that Shopping ads drive sales, but there’s a trade-off: visibility and control over their customer data. As Instagram continues to make the purchasing process more seamless – that is, takes control of the process – some businesses will undoubtedly question whether the trade-off is worth it.

    It is unclear whether the Checkout feature applies to Shopping posts in Instagram Stories, or only to posts in the feed. Last June, Instagram revealed that of the 500 million people using Instagram every day, 300 million use Stories every day.

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  • Nike global warehouses goes carbon neutral

    Nike global warehouses goes carbon neutral

    A Nike warehouse in Melbourne’s Altona North suburb has become the first facility in Australia to receive a ‘whole-of-building’ carbon-neutral certification from the National Carbon Offset Standard.

    The certification is the latest recognition for the site, which has also received a Green Star Performance rating and was named the ‘Best Industrial Project’ at the National Energy Efficiency Awards in 2017.

    The 18,000sqm warehouse, which is owned by the Stockland property group and was custom-built for Nike by Toll, was designed with environmental efficiency in mind.

    Some of the site’s unique features include translucent roof sheeting to maximise daylight so warehouse lighting can be switched off when ambient light is sufficient, roof insulation to assist with temperature control and an optimised conveyor system, which was rewired and reprogrammed to operate in relation to product volumes, eliminating unnecessary movement.

    The retrofitting of 1300 light fixtures with high-efficiency LEDs also helped the site to halve its total electricity consumption, exceeding the greenhouse reductions required by NCOS.

    Toll and Nike offset the remaining greenhouse emissions generated by the building by investing in forest conservation projects in Tasmania as well as in an energy recovery waste water treatment plant in Thailand. These projects protect local biodiversity and native species support jobs in local communities and reduce greenhouse gas emissions, according to a statement from the comp

    Nike’s operations director Marie Varrasso said the success of the facility reflects its commitment to reducing its carbon footprint whilst delivering efficient solutions and savings which can be passed on to its customers directly.

    “Through this collaboration, continuous improvements have been introduced into the supply chain, which ultimately benefits Nike’s footwear, apparel and equipment customers. It’s a unique relationship, with innovation at the heart of everything we do,” she said.

    Stockland’s general manager of logistics and business parks Tony D’Addona said the project has has been a worthwhile education process for the property group’s warehousing and logistics business and helped to improve its management approach to sustainability.

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  • Largest Nike store planned to open in Singapore at Jewel Changi

    Largest Nike store planned to open in Singapore at Jewel Changi

    SUTL Corporation will open its eighth and largest Nike Singapore store at Jewel Changi Airport in the first half of this year. Located on the second floor, the duplex store will span more than 1000sqm, and boasts the latest and most extensive range of Nike footwear, apparel and merchandise in the city. Shoppers who visit the store can look forward to customising their Nike t-shirt and footwear purchases at the Nike By You customisation area.

    SUTL Corporation  says the store will seek to enhance shopper engagement with multiple touch points offering customers “a fully immersive Nike experience” as they walk through the store.

    “Despite the rise of e-commerce as a viable option for shoppers, we believe that brick-and-mortar spaces remain an important part of the retail landscape. Nike at Jewel Changi Airport reaffirms our confidence in this space and we look forward to strengthening our partnership with Nike on its journey to transform the sporting world,” said Arthur Tay, chairman at SUTL Corporation.

    SUTL operates in more than 18 markets across Asia-Pacific, distributing products ranging from tobacco, liquor, spirits, beer, water and wine to fragrances and cosmetics for airports and seaports in Southeast Asia and the Indian Subcontinent.

    Jewel Changi is a 10-storey mega complex that will feature gardens and attractions, retail and dining, a hotel and facilities for airport operations.

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  • The coolest men’s sneakers from Paris Fashion Week

    The coolest men’s sneakers from Paris Fashion Week

    Paris Fashion Week Men’s was not lacking in head-turning street-style looks this year. Attendees brought their sartorial A-game to take in new fall ’19 collections from the hottest designers. A guest paired trendy Off-White socks with shiny silver Maison Margiela sneakers that featured a chunky platform sole and an iridescent finish. Cuffed denim jeans highlighted the pairing perfectly.

    Elsewhere, a guest showed off J.W. Anderson’s new Converse collab sneakers, which feature a rubber jagged platform sole. The high-tops debuted on the catwalk at Anderson’s spring ’19 show.

    Meanwhile, Adidas x Alexander Wang Turnout Mint White runners caught our attention with its chunky midsole design, a mash-up inspired by several previous Adidas sneakers.

    The Nike x A-Cold-Wall Zoom Vomero +5, designed by Samuel Ross, undeniably stands out with its enlarged heel counter. The style, which dropped in November, blends retro and futuristic elements.

    Lastly, the oversized red and white contrast leather sneakers by Alexander McQueen, which Timothée Chalamet has worn on the red carpet, of course, made an appearance at fashion week.

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  • Brands planning to cash in on rising menswear trend

    Brands planning to cash in on rising menswear trend

    This week, Nike launched its new collection of yoga wear for men. While this was the company’s first foray into men’s yoga apparel, the move was very much in line with competitors who have been making a push into the menswear apparel market recently. Lululemon, whose bread and butter has long been women’s yoga trousers, is one of those competitors. Former CEO Laurent Potdevin described menswear as one of the brand’s “best-kept secrets.” The company is now looking to grow this division into a billion-dollar business.

    Gap also jumped on the bandwagon last year, with its new casual menswear brand Hill City. But a push into menswear stretches beyond the athletic wear market – Madewell rolled out menswear in September, Saks Fifth Avenue recently closed its womenswear store in Brookfield Place but kept its menswear location open, sisters Mary-Kate and Ashley Olsen launched their own menswear collection for fashion brand The Row last year, and the list continues.

    These brands are all looking to capitalise on a big change in fashion, and that is that in the not too distant future, menswear may outgrow womenswear.

    Business intelligence firm Gartner L2 estimated that in just two years, revenue growth of men’s clothing will surpass that of women’s clothing. This data is backed up by Euromonitor International, which estimated that men’s lines will outperform women’s over the next six years. 

    “Fashion has always been about women but men are finally having their time,” says Lizzy Bowring, catwalk director at trend-forecasting agency WSGN.

    Bowring believes that the rise of a young, fashion-conscious male consumer is a key reason for this. “It’s the younger men that are driving the push for menswear,” she says. “These men are more savvy and aware, and there is a lot of competition to look the part.”

    Ayako Homma, beauty and fashion consultant at Euromonitor International, echoed these thoughts in an email.

    “One key trend is men’s changing perception of fashion. Men are spending more time, effort and money on their grooming and appearance,” she wrote.

    Experts say that this peak in menswear can be traced back to a boom in streetwear clothing, which has been driven by brands such as Supreme, Yeezy, and Off-White. These brands have experienced explosive growth in recent years and are considered to be redefining the fashion landscape.

    These labels have been embraced by luxury players, a move that has in turn given new life to some of the luxury brands.

    Louis Vuitton recently hired industry pro Virgil Abloh to become its new artistic director. Abloh is responsible for setting up perhaps the buzziest streetwear brand of all, Off-White, which was recently ranked the hottest label in the world.

    “The men’s business has exploded in the past five years,” Roopal Patel, fashion director of Saks Fifth Avenue said. Patel said the focus had shifted to bringing in newer menswear-focused labels such as Off-White.

    “We’ve gone from just category addressing to designers looking at how they’re going to wardrobe a man’s lifestyle, everything from work to evening to weekend to sport,” she said.

    Industry insiders say this trend is here to stay. “It’s more than a buzz. It’s a deeper trend,” said Sidney Toledano, head of LVMH’s fashion group. He continued: “There’s strong demand across the men’s fashion industry, in all its shapes and forms, and which comes in part from a younger clientele. We see it very clearly in the sales.”

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  • Nike appoints new Converse CEO

    Nike appoints new Converse CEO

    In the week leading up to Christmas 2018, Nike Inc. said it has recruited a new leader for its Converse brand, naming G. Scott Uzzell as its president and chief executive officer, to helm the heritage sneaker company in the New Year. Uzzell replaces Davide Grasso who has decided to retire at the end of this calendar year. He will report directly to Michael Spillane, President, Categories and Product, Nike Inc.

    Effective January 22, 2019, Uzzell’s new appointment comes at a time when the brand is setting “the stage to move into new spaces by reconnecting to its heritage in sport,” according to a press release in December from Nike Inc.

    “Scott’s unique blend of experience driving both strategic business growth and strong brand development is well-suited to help unlock the full potential of the Converse Brand and lead its next phase of growth globally,” said Michael Spillane, President, Categories and Product, Nike Inc.

    Uzzell comes to Converse from The Coca-Cola Company, where he most recently served as President, Venturing & Emerging Brands Group (VEB).

    As head of Coca-Cola’s VEB Group, the consumer goods executive led a portfolio of high-growth brands for The Coca-Cola Company, including Honest Tea, ZICO Coconut Water, Fairlife Milk and Suja Juice.

    Uzzell began his career within sales and marketing for companies such as Procter & Gamble, Coca-Cola and Nabisco, before returning to Coca-Cola in 2000 in the Strategy & Planning division. Since then, he has held a number of leadership positions across its business including McDonald’s U.S. Division, Global New Business Development, Global Marketing, ZICO and VEB.

    In addition, he is a member on the boards of State Bank and Trust Company; Fairlife and Suja Juice Company, as well as being a member of the Florida A&M University Foundation Board and is part of the Executive Leadership Council (ELC).

    Founded in 1908, Boston-based Converse is today owned by Nike. Converse shoes are sold globally in over 160 countries.

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  • Nike Korea blooms and upgraded its employees

    Nike Korea blooms and upgraded its employees

    Nike Korea’s revenue is forecast to exceed 1 trillion won ($884.27 million) in 2018. If all goes as expected, it will be the first sportswear company in Korea to achieve that milestone. Nike’s annual revenues in Korea have been rising by around 10 percent annually for the last two years, while competitors have only experienced average growth of 3 percent.

    Its sales have been strong across the board, both online and offline. But sales at the 15 company-owned offline stores were particularly strong, with revenues rising over 20 percent annually over the past two years.

    What’s behind the success? The company believes it was the decision to give permanent-employee status to its irregular workers.

    “Our company’s performance greatly improved after we upgraded irregular workers to permanent employees,” said a public relations officer at Nike Korea.

    Between November 2015 and May 2016, Nike Korea converted 654 of its irregular employees at company-owned stores to permanent employees.

    Prior to that, it had only had 310 permanent workers. The 654 new regular employees earned 20 percent more in wages after the change and gained access to a range of benefits, including tuition assistance for children. Labor costs for Nike Korea rose around 10 percent in total as a result of the move.

    Employees say that their new status as permanent workers made them more dedicated to the company.

    “Before, I used to say I work at a store when asked about my job, but now that I’m a regular employee, I confidently say I’m working for Nike Korea,” said 25-year-old Cho Hye-rim who works at a Nike outlet in Gimpo, Gyeonggi. “With a new sense of belonging and loyalty to the company, I began feeling a stronger sense of responsibility when dealing with customers.”

    “When I first heard that I was going to be a regular employee, I had to pinch my cheeks to check whether I was dreaming or not,” said 34-year-old Hwang Hyun-woo, who works at a Nike store in Myeong-dong, central Seoul. “With my experience working in sales at the store, I plan to try out an office job at the company headquarters as well.”

    Very few companies in Korea have converted irregular employees to permanent employees on the same scale as Nike.

    Exceptions include Homeplus, which converted around 1,000 cashiers and store assistants into regular workers this year, and SPC Group, which directly hired 800 workers from subcontracting firms.

    At Nike, the campaign to offer permanent-employee status to irregular workers was led by CEO David Wook-hwan Song, 48, after he took the top office at Nike Korea in 2015.

    He worked with the U.S. headquarters to achieve the transition.

    “I expected that performance would naturally improve if employees came together as a team and developed the pride and confidence that comes with being part of Nike, one the world’s best companies,” said Song.

    Song, who immigrated to Canada in his last year of high school, was hired by Nike Korea in 1994.

    He also earned an MBA from Harvard Business School and worked briefly at McKinsey.

    Last year, Nike included Seoul in its list of 12 key cities for growth.

    Seoul is Nike’s third-highest earning city after New York and LA.

  • Clot x Air Jordan XIII Low release date revealed

    Clot x Air Jordan XIII Low release date revealed

    International brand and retailer CLOT’s Air Jordan XIII pays tribute to co-founder and creative director Edison Chen’s youth, which he spent between Canada and Hong Kong. Chen chose to work on the Air Jordan XIII because it was his go-to during his high school basketball career — and remains a favorite shoe.

    To honor his Chinese heritage, he drew from a recent visit to Lintong county, Shaanxi province, where the Terracotta Warriors statues have remained for more than 2,000 years.

    To replicate the oxidation of that terracotta earthenware, the CLOT x Air Jordan XIII Low uses a Sepia Stone, Terra Blush and Canteen colorway.

    The design of the padded upper mirrors the armor worn by the Terracotta Warriors.

    Subtle nods to MJ come through in the side panel, where dots on each tile appear in twos and threes. To finish it off, metallic gold CLOT and Jordan Brand logos appear on the tongue, heel and sole.

    The CLOT x Air Jordan XIII Low releases exclusively at Innersect Shanghai, China, on December 8, followed by a global release December 13 at Juice Stores.

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  • Esprit appointed new chief product and brand officer

    Esprit appointed new chief product and brand officer

    Struggling fashion retailer Esprit has tapped a former Burberry and Tommy Hilfiger executive to become its chief product and brand officer. Mia Ouakim will take up the new role – a crucial post in the brand’s turnaround plan – in February, reporting to the group CEO.  She will be responsible for managing the product creation and design of all product divisions, as well as the consistent execution of the brand strategy across all product divisions and consumer touch points, according to Esprit in a stock exchange filing.

    Ouakim’s experience spans corporate strategy, product design, merchandising, planning and development, brand and communication, and distribution gained from luxury and premium fashion brands. Her most recent role was senior VP of Tommy Hilfiger menswear and tailored, overseeing the brand’s menswear division globally. Prior to that, she served as VP at Tommy Jeans, formerly known as Hilfiger Denim (Women & Men) between 2014 and

    2017 where she had full business responsibility of the denim division globally.

    Before joining Tommy Hilfiger, Ouakim held various roles with Burberry, working in product, merchandising and design roles for childrenswear between 2006 and 2014. Before that, she was with Children Worldwide Fashion in the UK, responsible for brand, communication and public relations of various luxury and premium brands, including Burberry, Timberland, Kenzo, Nike, Elle and DKNY childrenswear.

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  • Nike appointed two new leaders

    Nike appointed two new leaders

    Nike Inc is bolstering its executive management with its two latest hires. The U.S. sports giant has announced earlier in the month that Carl Grebert, currently the Vice-President, General Manager of the Global Jordan Brand, will become the company’s new Vice-President, General Manager of its Asia Pacific and Latin America (APLA) geography, effective December 1.

    In his prior role at Jordan, Grebert worked for 18 months and drove the basketball brand’s global product engines and marketing, merchandising, and oversaw Jordan category management teams for the brand, pushing the business into a position for the next phase of growth.

    Before Jordan, Grebert headed up the Japan geography team as Vice-President, General Manager of Nike Japan.

    He has also held senior roles in marketing and ran territory business units in Europe.

    Grebert replaces Ann Hebert, who will become the new Vice-President, Global Sales, after working as APLA head for two and a half years.

    Hebert will be responsible for driving Nike’s global sales teams and partnering with Nike Direct “to build a seamless Nike network that will continue to elevate service to consumers around the world,” said Nike in a statement.

    She replaces Mike Best, who has decided to retire after a nearly 30-year career stint at Nike.

    Likewise, Hebert has been at Nike for 23 years and served in various leadership roles.

    Prior to her APLA role, the Nike veteran was VP of the Global Nike Direct Partner business and led the North America sales team as the VP, North America Sales.

    Both new management roles will report to Elliott Hill, Nike’s President of Consumer and Marketplace.

     

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  • High tech Nike NYC store opens

    High tech Nike NYC store opens

    Nike opened its newest Nike House of Innovation overnight, a 68,000sqft, six-storey store on Fifth Avenue.

    Nike NYC is described by the sportswear brand as a cross-category premium store, “the pinnacle expression of modern retail, representing the best of Nike global product, experiences and sport innovation”.

    “Nike NYC is designed to be a dynamic store environment, that is just as personal and responsive as digital,” said Heidi O’Neill, Nike Direct president. “This premium destination gives consumers an authentic, immersive and human connection to the Nike Brand.”

    The store is packed with technology, interactive experiential features and zones for both professional athletes and amateurs.

    Nike NYC uses the Nike App to create digitally connected journeys for consumers to discover, learn about and find the products they want quickly and easily. New and expanded Nike App in-store features include Shop the Look, Instant Checkout and updated functionalities with Scan to Try which the company says will give consumers greater opportunity to shop in-store displays, checkout in-store or request to try-on items throughout the store.

    The store is planned as something of a testbed for Nike’s digital service offerings which will “continue to evolve … giving NikePlus members even more choice in their shopping journey”.

    “Powered by digital commerce data and inspired by Nike’s newest retail concept, Nike Live, the ground floor of Nike NYC features the new Speed Shop – offering on-the-go access to the products local members know and love most,” the company said.

    Consumers can shop these curated New York City favourites alongside seasonal picks, visit the Nike Sneaker Bar or reserve items in the Nike App and pick them up in the Speed Shop digital lockers.

    On the fifth-floor is the Nike Expert Studio – the company’s first dedicated floor to provide even more personal service to NikePlus members, including bookable sessions with Nike Experts and the Nike by You Studio, offering members-only exclusive seasonal products, one-on-one styling sessions and even create personalised products.

    Nike NYC features separate product floors for men, women and kids. On the fourth floor is the Nike Sneaker Lab, billed as home to the largest concentration of seasonally current Nike footwear anywhere in the world.

    The entrance to the store – dubbed the Nike Arena – showcases the most immersive seasonal and sport-inspired storytelling moments from the brand.

    The store’s exterior features slumped and carved glass designed to “reflect and create motion that mirrors the movement of athletes”, elevates the Nike Swoosh logo and reflects “the iconic aesthetic of Nike Air”.

    Technology at Nike NYC

    Here’s a quick rundown of the new and existing technology featuring in the new flagship:

    Shop the Look: By scanning a QR code on an in-store mannequin, consumers can browse every single item on the mannequin, check to see if their size is available in-store or online and see available colours. Then with just a tap, they can request for select products to be sent to a fitting room of their choice or receive the items from a store athlete at a designated pick-up spot.

    Nike Instant Checkout: Using Nike Scan, NikePlus members can skip the line and easily checkout from within their Nike App using stored or new payment methods. Members can scan the product(s) of their choice, check out like a traditional Nike App purchase and receive their payment receipt within the app. Nike Instant Checkout stations are positioned throughout Nike NYC so that shoppers can fold and bag products if they choose before leaving the store.

    Nike Scan to Try: While this technology was released earlier this year it has now been refined and expanded. After discovering any product in the store and scanning the item to learn more, shoppers can now simply tap “request to try-on” for various items. Requested products can then be collected at designated pick-up areas in Nike NYC, or they can be reserved to a fitting room location of the consumer’s choice.

    Nike Reserve: Using the Nike App, NikePlus members can reserve product at home to pick up in store. They can shop the product they want in the Nike App and then complete their purchase with an in-store athlete or with Nike Instant Checkout.

    Retail Home: When entering Nike NYC, members will gain access to an array of new features and content via their Nike App homepage.

    NikePlus Unlocks: NikePlus Member Unlocks are delivered through the Nike App to reward the best of Nike product, to deliver immersive brand experiences, to award activity achievements and to share partner rewards with members. Member Unlocks can be given directly from a Nike Expert in-store or targeted to consumers based on their sport and style interests. Select Member Unlocks may also be delivered to consumers outside of Nike NYC, which they can redeem in-store with an athlete.

    Product Concierge: If a product is unavailable in Nike NYC, an in-store staff member can search inventory across the entire marketplace – online or offline in Nike-owned stores, as well as its reseller network. If found, and available to ship or reserve, customers can have the item held at a local store or have it delivered. This service will be exclusively available on the fifth floor Nike Expert Studio Service Desk.

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