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  • Jaguar’s Director of Design Ian Callum Steps Down After 20 Years

    Jaguar’s Director of Design Ian Callum Steps Down After 20 Years

    Jaguar has announced that Ian Callum, its Director of Design, has decided to step down from his position after 20 years. A legend within the company, as well as in the industry, Cullum, has been responsible for creating a new design philosophy and reviving the company product range with award-winning designs for the Tata Motors-owned British carmaker. Julian Thomson, who currently serves as the Creative Design Director for Jaguar, has been now been appointed as Ian Callum’s successor and will take charge as Director of Design from July 1, 2019. Callum will continue to work with Jaguar as a Design Consultant.

    Talking about his decision to step down as Jaguar’s Director of Design, Ian Callum said, “I came into this role with a mission to take Jaguar design back to where it deserved to be. It has taken 20 years, but I believe I have achieved what I set out to do. Given the strength of both our products and the design team, I feel that now is the right time to move on, both personally and professionally and explore other design projects. Designing Jaguar cars was a lifelong dream for me and I’m delighted to remain involved as a consultant for the brand.” He further added, “I have worked closely with Julian Thomson for 18 years – he is a hugely talented designer and absolutely the right person to lead Jaguar design into its next chapter.”

    Over the years, Ian Callum has been responsible for some of the most popular Jaguar cars, including the F-Type two-seater sports car, the XE, XF and XJ saloons, and the company’s first-ever SUVs, the F-Pace, which as soon followed by its younger sibling the E-Pace. Cullum most recent creation and perhaps the most award-winning model has been the all-electric Jaguar I-Pace. This year the first all-electric Jaguar bagged the 2019 World Car of the Year, World Car Design of the Year, and World Green Car awards.

    Talking about his creations with Jaguar, Callum said, “One of my biggest highlights was creating XF because it represented the beginning of a new era moving Jaguar from tradition to contemporary design – it was a significant turning point in our story. Designing the F-Type was a dream come true for me, and I-PACE was an opportunity to create something hugely innovative that would really challenge the perception of Jaguar – and its success is a testament to just how far the brand has come.”

    Like the cars he has designed over the years, Ian’s journey has been equally spectacular as well. A journey which began back in 1979 with Ford. During the first 12 years of his spent at Ford Design Studios, Callum contribution led to the creation of models like – Ford Escort RS Cosworth and the Ghia Via Concept. After Ford, Callum left the corporate environment to join Peter Stevens and Tom Walkinshaw to form TWR Design as Chief Designer in 1991. At TWR, Callum was partially responsible for the Aston Martin DB7, probably the design he is currently most famous for, followed by the Vanquish. In fact, with TWR, Callum has also worked for other automotive clients like – Volvo, Mazda and HSV and in 1998, he designed the Nissan R390.

    Finally, in 1999, following the death of Jaguar’s then design director, Geoff Lawson, Callum was appointed to succeed him, which back then was a subsidiary Ford Motor Company. At that time, for a short stint, Ian continued to manage Aston Martin Design as well and is said to have played a key role in the creation of both the DB9 and Vantage, however, they are attributed to Henrik Fisker. At Jaguar Design Ian and his team, amongst others, also created the R-Coupe, RD-6 and C-X75 concepts. However, the first all-new model was the XK, followed by the XF and XJ sedans and then in September 2012 the much-anticipated F-Type was launched, Jaguar’s first 2-seater sports car since the iconic E-Type. This was followed later by the Jaguar XE, which Ian designed for a very competitive segment. A bold statement for Jaguar using Ian’s established design philosophy.

    Talking about replacing Ian Callum as the Director of Design, Julian Thomson, Creative Design Director, Jaguar said, “I’m honored to take up the position of Director of Design, Jaguar. It will be a great privilege to lead such a talented team and continue to build on our success. Automotive design has always been fast moving, but today it is changing at a rate faster than ever before. I’m passionate about ensuring Jaguar Design leads that change, and the cars that will drive our future.”

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  • Lacoste launching shoppable TV during Tennis – French Open

    Lacoste launching shoppable TV during Tennis – French Open

    French fashion retailer Lacoste will give viewers of the 2019 French Open an opportunity to purchase its products during the first NBC televised match of the brand’s ambassador Novak Djokovic.

    NBCUniversal will launch its shoppable TV experience with Lacoste during the French Open from Roland-Garros, giving viewers a chance to shop the Lacoste X Novak Djokovic Collection in real time through “on-air shoppable moments”.

    Viewers will have the opportunity to purchase the products alongside NBCUniversal stories, shows and sporting events.

    According to NBCUniversal, this is the first time this technology will be used on national television to activate direct sales, combining the scale and reach of television and the ease of e-commerce to reinvent the commerce experience.

    Throughout Djokovic’s televised matches, NBC Sports will alert viewers to hold their phone cameras up to the screen during an “On-Air Shoppable Moment” to purchase pieces from the Lacoste X Novak Djokovic Collection.

    The shopper will then be taken directly to www.lacoste.com to complete the purchase. Djokovic will wear two statement outfits – one in bright orange and one in black and white, which will be available through ShoppableTV alongside other pieces in the collection.

    “For the first time ever fans can shop the Lacoste X Novak Djokovic Collection while watching him play in real time,” said Josh Feldman, executive vice president, head of Marketing and Advertising Creative, NBCUniversal.

    “And this is just the beginning. ShoppableTV will revolutionise the way millions of viewers will watch television and purchase the brands they love across the entire NBCUniversal portfolio.”

    NBC will have live coverage of the 2019 French Open from Roland-Garros this weekend.

  • Aldi food truck delivering Healthy Food to Football Clubs

    Aldi food truck delivering Healthy Food to Football Clubs

    Discount grocer Aldi is bringing its new food truck to MiniRoos football clubs across Australia to offer kids healthy food options.

    The Mighty Mini Chefs Food Truck has an accompanying app with interactive games for kids to create healthy lunch box based on their daily activities.

    From June 1, Aldi’s food truck will begin visiting 14 football clubs, from Yeppoon in Queensland to Wodonga in Victoria.

    “For the clubs that the truck visits, ALDI MiniRoos participants will be able to play on an app to learn about food and how it impacts their day-to-day lives,” the retailer said in a blog post on Friday.

    “For any kids that don’t get a chance to experience the Mighty Mini Chefs Food Truck, we have the MiniRoos Mighty Menu on hand to inspire parents and children to cook nutritious meals. Created in partnership with the Caltex Socceroos’ chef and nutritionist, Vinicus Capovilla, the seven day menu is full of easy, affordable and healthy meals. The MiniRoos Mighty Menu has been a mighty success, with families all over the country discovering that eating well doesn’t have to be hard work and that healthy foods taste great.”

    The supermarket giant’s three-year partnership with Australia’s largest football program for kids, the MiniRoos, has helped the retailer reach a broader section of the community. The discount grocer partnered with Football Federation Australia on creating fun ALDI MiniRoos sessions that will help kids develop new skills and meet new friends.

    The retailer recently added Sam Kerr, Westfield Matilda’s and Perth Glory player, as an Aldi MiniRoos ambassador.

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  • Land Rover Discovery 2020 Sport Details Out

    Land Rover Discovery 2020 Sport Details Out

    Jaguar Land Rover has introduced the 2020 Discovery Sport compact premium SUV and it will be launched in the international markets later this year. According to the company, the new 2020 Discovery Sport strikes a balance between a bold evolution of the original design and the familiarity that comes with no-compromise capability. The trademark design, including the clamshell hood, rising beltline and tapered roof are still very much part of the SUV, but there is an evolution to the design and it certainly looks bolder than before. It gets new front and rear bumpers, grille design and LED lights, which makes it look both sporty and sophisticated.

    Built on the new Land Rover Premium Transverse Architecture (PTA), the 2020 Discovery Sport provides greater versatility and refinement with a new body that is 13 percent stiffer than its predecessor and, together with rigidly-mounted subframes, and the company says that it is now quieter thanks to reduced noise and vibration intrusion into the cabin.

    Inside, the spacious 5+2 interior has been transformed with a completely new infotainment interface and the latest connectivity, plus a more flexible seating arrangement with up to 24 combinations. A new powertrain lineup for 2020 now includes the electrified option of a 48-volt 296 horses developing mild-hybrid (MHEV) engine. The hybrid system uses an engine-mounted belt-integrated starter generator to harvest energy normally lost during deceleration and stores it in an under-floor battery. At speeds below 18 kmph, the engine is designed to shut off when the driver applies the brakes. When pulling away, the stored energy is redeployed to assist the engine under acceleration.

    Gerry McGovern, Land Rover Chief Design Officer said, “Building on the success of the original Discovery Sport, this beautifully proportioned vehicle has been refined, enhancing its characterful exterior which compliments the engaging nature of the interior space,”

    Customers can choose from 12 premium exterior paint colors and the option of a black contrast roof. All S, SE and HSE models feature silver atlas detailing on the grille, tailgate finisher, and badging scripts, while purposeful R-Dynamic vehicles feature Shadow Atlas exterior accents, contrast stitching on the steering wheel and branded treadplates inside.

    The 2020 Discovery Sport comes with the TouchPro  infotainment system as standard, while there’s wireless charging available up front

    The new center console and introduction of more premium materials throughout adds a bit of refinement. There’s a three-spoke multifunction steering wheel with capacitive switches, an easy-to-read instrument cluster and a 10-inch Touch Pro infotainment system, all of which are now standard.

    New seats across each of the three rows provide improved comfort and versatility, thanks to the second row 40:20:40 split fold and slide functionality, boosting the possible number of seat combinations to 246. Massage functionality is now also offered for the first time on Discovery Sport in the front row providing improved comfort.

    The 2020 Discovery Sport now gets new cup holders and repositioned storage spaces for third-row passengers, while USB and 12-volt charge points (in total, six and three, respectively) are located throughout the cabin. Front row occupants get to use wireless charging for compatible devices. There’s also a 4G Wi-Fi hotspot, an advanced and responsive Land Rover InControl Touch Pro infotainment, fitted standard, which is also available with Apple CarPlay and Android Auto.

    Alongside a new key fob design, owners can add a powered tailgate and the Land Rover Activity Key – all intended to streamline the customer experience. These are available with a series of accessory packs that offer added functionality to the vehicle practicality, connectivity, driver assistance and parking. All-new optional Pet Pack accessories are designed to improve the Discovery Sport experience for owners and pets, alike.

    A new smart rearview mirror, first debuted on the new Range Rover Evoque, called ‘ClearSight Rear View’ is also available on the Discovery Sport for the first time; transforming the rearview mirror into an HD video screen at the touch of a button to display a rear-facing camera feed onto the mirror ensuring the driver’s view remains unrestricted by passengers or large items in the back. The new system also provides a wider 50-degree field of vision using a camera positioned above the rear window and delivers clearer visibility in low light conditions. Another new technology called ‘ClearSight Ground View’ has also been introduced to help drivers navigate high city curbs or tackle rough terrain by projecting camera imagery that offers a virtual 180-degree view beneath the vehicle onto the central touchscreen. This is the realization of ‘Transparent Bonnet’ technology, first previewed by Land Rover in 2014.

    A suite of advanced driver assistance systems is offered across all models, including Adaptive Cruise Control with Steering Assist, which centers the vehicle in the lane based on road markings as well as maintains a following distance from the vehicle in front. Other available advanced driver assistance technologies include Lane Keep Assist, Autonomous Emergency Braking and Driver Condition Monitor.

    Of course, the company will launch the car in India but it won’t be this year. Land Rover will look at the second half of 2020 to bring this car into the Indian market.

  • Danish fashion label Hummel Opening in India

    Danish fashion label Hummel Opening in India

    Hummel India has signed up a Bollywood actor to help promote its launch in the country.

    Kartik Aaryan, described by one local media outlet as “the nation’s heartthrob and nation’s crush” has been appointed Hummel’s chief ambassador in India for the Danish sportswear label.

    Founded in 1932, Hummel produces clothing ranging from swimwear to casual streetwear and sneakers. It has already opened five stores in India and plans another 10 by the end of the financial year.

    The first five stores are franchised and have opened in Bengaluru, Pune, Chennai, Surat and Amritsar.

    Aaryan made his debut for the brand at a recent launch event in Bangalore.

    “In Hummel, I see a perfect fit. Hummel appeals to my style sensibilities, it is bold, fashionable, creative and youthful,” the actor told the audience.

    “I am excited that Hummel has entered the retail space and I am sure that the Indian audience will love the designs that Hummel has brought to India.”

    Soumava Naskar, MD of Hummel India, says the brand’s merchandise was available on Jabong and Myntra in 2016 but the company stopped selling directly to both the platforms in 2017 because it had no pricing control.

    “Three months ago, we listed our merchandise on Amazon and Flipkart via our partner ND Commerce, which manages our online stores and handles pricing control too. Which means, if customers receive discounts on our end-of-season products on Amazon or Flipkart, they will receive the same discounts in our physical stores as well. This is our first promise to Indian customers.”

    Hummel, owned by Thornico Group, is currently sold in more than 35 countries. It has more than 250 mono-brand stores and expects to achieve US$1.5 billion in turnover this calendar year.

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  • Bern’s Intersport partners with Suning in China

    Bern’s Intersport partners with Suning in China

    Bern retailer network Intersport has entered into a franchise agreement with major Chinese omnichannel retailer Suning.

    The move gives Intersport a more significant presence in the huge Chinese sports market both in the offline and online arenas. It enables Suning to launch Intersport stores in specified provinces and municipalities in China, distributing Intersport products within the territory.

    “Intersport’s global expansion is progressing,” said Intersport International CEO Steve Evers. “We are proud to announce our partnership with Suning, the leading Chinese retailer, to boost our sports retailing business in this rapidly growing market. This alliance of two strong partners with complementary businesses and competencies will form the basis for long-term success in the Chinese sports retail market.”

    “Football, fitness, and a penchant for a healthy lifestyle are increasingly popular in China,” said Suning VP Gary Gong. “For this reason, Suning took the strategic decision to extend its retail business into the sports equipment market.”

    Suning has 12,871 stores in more than 600 cities in China. Its e-commerce platform claims more than 407 million registered users.

  • JD Sports celebrates mums on Mums Day

    JD Sports celebrates mums on Mums Day

    JD Sports marked Mother’s Day with a heart-warming video and a social media contest.

    The retailer launched #JDCelebratesMums campaign across Singapore with an “undisputed message; that jobs can come and go, but a mother is irreplaceable”.

    In the 3-minute video on JD Sports’ Instagram account, Atieqa, a JD senior sales advisor, took her mum to her workplace at JD Ion Orchard, where she shared her daily work routine.

    Under the video’s comment section, there was a contest in which participants should share their most memorable moments with their mum.

    One winner won an S$500 JD gift card.

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  • Ferrari Considering Netflix And esports Involvement

    Ferrari Considering Netflix And esports Involvement

    Ferrari is considering engaging with Netflix on a second Formula One documentary as well as joining the rest of the 10 teams in the esports world championship, team boss Mattia Binotto said on Friday. Ferrari and champions Mercedes did not cooperate on the successful ‘Drive to Survive’ 10-part fly-on-the-wall series filmed by Netflix last season, arguing that they needed to focus on the title battle. When their cars or drivers did feature, it was from the official world feed television footage.”It’s certainly an interesting program. We were not participating last season as Ferrari,” Binotto told reporters at the Spanish Grand Prix, the fifth round of the 21 race championship.

    “We are considering it at the moment. We have not taken our final decision, so it’s something we will do in the next few weeks.”

    Formula One’s managing director Sean Bratches said this month that he expected a second series to go ahead, with filming already underway. Ferrari is the only ones without a presence in the official F1 esports championship, which is in its third season and involves the teams only later in the year. Mercedes won both titles last year, as in the real world.

    Binotto said Ferrari’s stance on that could change as well.

    “Esport is increasing in terms of interest and certainly as Ferrari, we are looking seriously into it,” he said.

    “We are not yet fully committed to the program but it’s something where the discussions are ongoing and we will very soon make our own decision.”

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  • Brooks Running moves China footwear production to Vietnam

    Brooks Running moves China footwear production to Vietnam

    The chief executive of Brooks Running, part of Warren Buffett’s Berkshire Hathaway Inc, said his company will shed much of its presence in China by moving running shoe production to Vietnam, a result of the trade dispute between China and the US.

    Jim Weber, who has run Brooks since 2001, said in an interview that Brooks made the decision in January when US President Donald Trump was threatening to boost tariffs on the shoes to 45 percent from 20 percent.

    Weber said the tariff threat weighed “massively” because Brooks cannot simply raise prices on its shoes, which typically retail for US$100 to $160 a pair, and though trade tensions have cooled, the company could not wait for a resolution.

    “We’re going to pull most of our production out of China,” he said. “We’ve had to make a long-term decision on this picture. It’s disruptive, but the reality. So we’ll be predominantly in Việt Nam by the end of the year.”

    About 8,000 jobs will also move to Vietnam from China, Weber added.

    Việt Nam is emerging as a preferred destination for companies looking to move production because of tariff concerns.

    The country generates about 55 percent of Brooks’ running shoe production, with China accounting for the remainder. Brooks shoes are sold in 56 countries and account for the bulk of the Seattle-based company’s annual revenue, which grew 26 percent last year to $644 million.

    Revenue from January to April is up 22 percent in 2019, and Weber is targeting full-year revenue of just under $750 million. He hopes revenue will reach $1 billion by 2021. Brooks also sells apparel.

    Weber said Brooks may start shoe production in a third, yet-to-be-determined country next year. The eventual breakdown could be 65 percent from Việt Nam, 10 percent from China and 25 percent from the third country, he said.

    Brooks plans to continue research and development, as well as small production runs of shoes, in China.

    Weber also said Brooks hoped to “prototype small, custom personalized shoe runs” in the US within the next several years, but much of the company’s technical know-how and automation is in Asia. “Volume is a long ways away,” he said.

    Brooks became part of Berkshire in 2006 when Berkshire’s Fruit of the Loom unit bought its parent at the time, Russell Corp. Berkshire spun out Brooks as a standalone unit in 2012.

    Weber began reporting last year to Berkshire Vice Chairman Greg Abel, after previously reporting to Buffett.

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  • Ford India Will Continue To Sell Diesel Cars

    Ford India Will Continue To Sell Diesel Cars

    Maruti Suzuki’s move to phase-out all diesel models within a year has certainly raised eyebrows. Tata Motors also in the past has said that it will only convert its 1.5-litre and above displacement diesel engines to BS6 and the low displacement diesel engines won’t make it beyond the timeline. There were several speculations about other carmakers as well. However, Ford India has stated that it will go ahead with diesel models in India and won’t pull the plug on any model. The American carmaker will be ready with BS6 powertrains well ahead of the April 1, 2020 deadline.

    Speaking with PTI, Vinay Rana, Executive Director, Ford India said, “We will continue to offer the power of choice to consumers and will not stop diesel models. Ford will also be fully ready with its range of BS-VI compliant diesel powertrains ahead of April 2020 implementation.” Raina believes that customers of Utility Vehicles traditionally prefer diesel engines. He added, “For instance, over 65 per cent of the consumers today buy EcoSport diesel variants compared to petrol. Despite government lifting subsidies on diesel over the years, we have seen the demand for diesel stay and expect the same to continue in 2020 and beyond.” However, he said that the company is expecting the prices of passenger vehicles in the industry to increase by up to 8 to 10 per cent.

    He also pointed out that Ford has launched its first CNG vehicle- the Aspire to support any possible shift from diesel and will continue to launch petrol versions of the models to complement diesel cars. “Ford – with the introduction of EcoSport in 2013 – was among the first to bring petrol engines into the consideration set of UV buyers. To complement the diesel technology, we will continue to deepen the portfolio of petrol engines and offer more BS-VI compliant petrol engines options to our consumers,” Raina added.

    Ford has also tied up with Mahindra to develop a new C-segment SUV for India and other developing markets. The new SUV will be developed on Mahindra’s platform and it will also supply the powertrain to Ford.

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  • Puma profit Down

    Puma profit Down

    Sportswear giant’s sales and profit soar, with China one of its greatest performing markets.

    Puma is celebrating its “best quarter ever” as sales, gross margin and profit reached record levels.

    On a currency-adjusted basis sales reached €1.319 billion (US$1.476 billion) up 15.3 per cent, while on a reported basis, sales growth was 16.6 per cent.

    The German-headquarted sportswear retailer said the increase reflected continued growth in all regions and product divisions across the business.

    Gross profit margin improved by 80 basis points to 49 per cent and EBIT by 27 per cent to €143 million. Net earnings rose 40.1 per cent to €94.4 million in the quarter.

    “The first quarter of 2019 was the best quarter Puma has ever seen,” said Bjorn Gulden, Puma’s CEO. “Revenues … were the highest Puma has ever achieved in a quarter and the EBIT … was also the highest absolute EBIT Puma has ever achieved. So, it has been a very good start into the year.”

    By region, Asia-Pacific – driven by China – and the Americas contributed with double-digit sales growth, while sales in Europe, Middle East and Africa increased “solidly,” the company said.

    By division, apparel was the main growth driver in the quarter, followed by accessories and footwear. The categories running and training, teamsport, motorsport and golf on the performance side, as well as sportstyle all recorded strong growth.

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  • Decathlon Vietnam opens it’s Very first Store

    Decathlon Vietnam opens it’s Very first Store

    Decathlon Vietnam has opened its first store, at Vincom Mega Mall Royal City in Hanoi. Located on level B1, the store spans 4300sqm, offering more than 14,000 items covering 70 sports for all levels of player.

    Prices meet the market for local customers, such as a VND63,000 (US$3) backpack, or a US$10 tennis racquet.

    Customers can also test products designed for activities like hiking, jogging or basketball at the store before making a purchase.

    “We want our customers to feel satisfied when choosing Decathlon,” said Manu Pirenne, Decathlon Vietnam’s Hanoi CEO.

    “We are willing to exchange to new products or refund if our customers are not satisfied, within six months. Decathlon also has an at least two-year warranty on all products.”

    The second store which spans 2600sqm will be opened in Ho Chi Minh City on May 25, at Aeon Tan Phu.

    Decathlon Vietnam launched as an online-only store, with several Collect Points located in Ho Chi Minh City and Hanoi.

    To cut the prices, the company has set up its factory in Thai Binh province, and partnered with more than 100 retailers and brands.

    Established in 1976, the France-based sports retailer now has 1513 stores in 53 countries.

    It opened the largest store in Singapore earlier this year.

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  • Google launches its health-tracking app For Iphones

    Google launches its health-tracking app For Iphones

    Google Fit, the health-tracking app that made its debut on Android four years ago, has now been released on iOS. The app has gone through multiple overhauls since its launch back in 2014, but the last major update released last year made it extremely simply to use.

    Starting today, iOS users will be able to track their Heart Points and Move Minutes, the best way to build smarter, healthier habits throughout the day. Google Fit awards users so-called Move Minutes and Heart Points the more they move and the more intensely they move. Based on the scores, you’ll be closer to reach the recommended amount of weekly physical activity and reap the health benefits.

    It’s purely motivational, but very helpful if you’re trying to exercise but don’t find the courage to do it regularly. More importantly, Google Fit allows users to track their progress throughout the day using various apps.

    For example, app connected to Apple Health, such as Sleep Cycle, Nike Run Club and Headspace, can be synced with Google Fit to offer a more holistic view of your health. You’ll also be able to see how many Heart Points and Move Minutes you earn through other activities.

    Moreover, if own an Apple Watch as well, Google Fit will keep track of all your workout sessions too. Just don’t forget to check the app’s journal to see what you need to do to sleep better and get more active. You can download Google Fit for iOS right now via the App Store.

  • Puma Store in Dhaka marks First Milestone

    Puma Store in Dhaka marks First Milestone

    The new Puma Bangladesh flagship just opened in Dhaka marks the sportswear brand’s largest yet in the country.

    The 2220sqft location showcasing the firm’s latest performance and sportstyle products is the brand’s first flagship in Dhaka, the largest full-price store in the country across global brands; and the first entry by any international brand into the Bangladeshi market, according to its employee publication.

    “The store is a great brand statement for us in the heart of the capital city of Dhaka,” said Puma India MD Abhishek Ganguly. “The response we are getting is far beyond expectations. The economy in Bangladesh is going in the right direction and sport is getting more and more popular. We will continue to focus and expand in the market.”

    The Puma brand has been brought into the country by its regional partner, textile & apparel manufacturer DBL Group.

    “We are looking at expanding our footprint in the region, and what better way than launching our very own flagship store,” said DBL Group MD M A Jabbar. “Through our iconic flagship store we aim to bring the best Puma experience and product to our consumers.”

    The brand aims to expand within Bangladesh with more outlets to come in the unspecified future.

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  • Foot Locker Opens in Jewel Changi Airport, Celebrating Youth and Sneaker Culture

    Foot Locker Opens in Jewel Changi Airport, Celebrating Youth and Sneaker Culture

    Located in Jewel Changi Airport, the two-story space with a dedicated women’s and kids’ area, delivers an engaging retail experience, combining premium products, elevated in-store presentations, as well as enhanced customer experiences.

    With impressive footwear and apparel collections from global brand partners, customers can expect elevated product storytelling from Nike, adidas, Puma, Fila and Champion. The store celebrates basketball culture, offering a premium selection of sneakers and apparel from Nike and Jordan, and features the widest selection of Nike Air Max Plus (TN’s) available in market.

    The store features specially commissioned artwork by local artist Clogtwo, setting the tone for how Foot Locker will regularly tailor the store to the local community.

    To celebrate the launch, Foot Locker hosted a preview event for media. Attendees experienced Xbox gaming, a pop up nail bar and Nike customisation.

    Commenting on the new store, Tomas Petersson, VP and GM, Foot Locker Asia said, “The Jewel store gives Foot Locker a great opportunity to engage and inspire youth culture within the local community. We designed a space that celebrates the city’s creative community and inspires Singapore’ssneaker enthusiasts.”

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