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Tag: tmall

  • Food brands team up on Tmall in New Zealand

    Food brands team up on Tmall in New Zealand

    Some of New Zealand’s most popular food and beverage brands now have direct access to Chinese customers through a new flagship on the online marketplace, Tmall.

    The online flagship, which opened last week, is the result of a joint venture between Tmall Fresh and New Zealand Food Basket Ltd, a consortium of 18 food and beverage brands.

    “It will significantly improve our reach and shorten the supply chain in a way that each brand couldn’t achieve alone,” Nicola O’Rourke, chairperson of the consortium, said.

    Nine brands were available for sale at launch – Babich, Vogel’s, Rockit, Future Cuisine, Pāmu, Zealong, Fiordland Lobster and Oha Honey – while the remaining nine brands are set to begin selling on the marketplace in June.

    They include Zespri, Sanford, Lewis Road Creamery, Kāpiti, Sealord, Alliance, Shott Beverages, Wild Catch and Cherri.

    Tmall is owned and operated by Alibaba, China’s biggest e-commerce company, with nearly 700 million monthly active users.

    The flagship store is expected to boost awareness of the brands in a market where demand for New Zealand products is high, but it can be difficult for even big companies to get cut-through.

    “Together, we want to help these brands deepen their engagement with the Chinese consumer, so shoppers in China can gain a greater appreciation of the premium high-quality products that New Zealand offers,” Maggie Zhou, Alibaba’s managing director for Australia and New Zealand, said at the signing ceremony in Shanghai last week.

    According to New Zealand’s official data agency, Stats NZ, in 2018, China was the country’s single-biggest export market, accounting for around one in every five dollars of sales of goods and services.

    At $16.6 billion, New Zealand’s export to China for the year ended September 30, 2018, was $2.6 billion more than Australia and nearly double the sales to the US.

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  • Tmall Reinforces Go-to Platform Status for Product Debuts

    Tmall Reinforces Go-to Platform Status for Product Debuts

    Alibaba Group’s Tmall today announced it will launch a dedicated gateway for customers to discover new products through the Taobao mobile app, looking to cement its position as the “go-to” platform for such launches.

    From Wednesday, customers clicking on the “Tmall” icon in their Taobao app will be directed to the “Tmall New Products” channel, which includes a full array of new features, such as Tmall’s “Most Sought-after New Items,” “The Next New Things,” “Limited Editions” and “New Flagships.” Working with brands and key opinion leaders, the channel will provide customers with in-depth information and recommendations on new products.

    Tmall has long been an effective platform for showcasing new products, a one-stop shop for consumers to find the hottest new items online, and a creative, experiential channel to interact with and learn more about new products.

    The new channel for product launches is powered by Tmall’s already impressive suite of marketing tools, such as “Hey Box” and the Tmall Innovation Center (TMIC). In the past year, 82% of new products tailored by TMIC became a top-three “hot” item in its category within 30 days of launch. TMIC has also reduced the product development cycle by half, to an average of nine months.

  • Fashion Brand Alexander McQueen joins Tmall

    Fashion Brand Alexander McQueen joins Tmall

    British fashion house Alexander McQueen — known for its unique tailoring and audacious designs — has soft-launched a virtual store on the Tmall Luxury Pavilion, Alibaba Group’s platform for luxury and premium brands.

    It will be the first online store in China that’s directly run by the house itself, rather than through a local partner, giving it full creative control over the look and feel of the site, the Pavilion said.

    The luxury brand was founded in 1992 by the late Lee Alexander McQueen, known for combining a respect for traditional craftsmanship with provocative, darkly romantic designs. Today, his eponymous label remains hugely influential, seen as synonymous with modern British couture. Following his death in 2010, Sarah Burton was appointed creative director of the house. Burton, who worked alongside McQueen for 14 years, currently oversees the creative direction of all the brand’s collections.

    The Alexander McQueen brand oversees a network of 73 directly operated brick-and-mortar boutiques, as well as several franchises and specialty stores worldwide, with flagships stores due to open in Shanghai and Hong Kong in 2019, per its parent Kering Group.

    The Tmall Luxury Pavilion Alexander McQueen store will officially launch on April 16, featuring items that incorporate images from the John Daekin Archive as part of the designs. The archive manages the work of John Daekin, the 20th-century British photographer who captured the lives of his artist and poet friends in London’s bohemia, Soho.

    Alexander McQueen is the third Kering-owned luxury brand to join the Pavilion, following Hong Kong-based jeweller Qeelin and Italian fashion house Bottega Veneta. Launched in 2017, Tmall Luxury Pavilion now offers more than 100 brands, ranging from apparel and beauty items to watches and luxury cars, including Valentino, Burberry, Tod’s, Versace, Stella McCartney, Moschino, Giuseppe Zanotti, MCM, La Mer, Maserati, LVMH-owned Rimowa, Guerlain, Givenchy, Tag Heuer and Zenith.

    Sherry Lang, MD of Tmall’s luxury division, said the Pavilion helps maisons and premium brands engage with China’s younger generation of consumers, delivering the same brand exclusivity and tailored shopping experience online that they would get in a brick-and-mortar store.

    “We also want to help luxury brands expand their reach in smaller cities and rural areas, where purchasing power is growing, but offer limited access to luxury goods,” said Lang. “The Pavilion is well-positioned to fill that gap.”

    The growth of the Pavilion comes as Chinese consumers drive global high-end spending, with Mainland China’s luxury sales growing 20 per cent to €23 billion ($25.8 billion) last year, according to Bain & Co. The consulting firm forecasts that by 2025, Chinese consumers will account for 46 per cent of the global market, up from 33 per cent last year.

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  • Tmall Global Unveils New Initiatives to Boost China’s Imports

    Tmall Global Unveils New Initiatives to Boost China’s Imports

    Tmall Global today unveiled two key initiatives that further Alibaba’s plans to bring $200 billion worth of international goods into China over the next five years and help businesses of all sizes enter the China market. The initiatives – the Centralized Import Procurement (CIP) and Tmall Overseas Fulfillment (TOF) – are import solutions offered by Tmall Global to help international brands accelerate their entry into China and capitalize on hot demand for high-quality products.

    As the biggest cross-border platform in China, Tmall Global not only helps brand open up flagship stores on the platform, but also offers direct import services that can help bring international goods, from companies of all sizes sell into the Chinese market, benefiting Chinese consumers with an expanded choice of imported products.

    “These new initiatives on Tmall Global, supported by the entire Alibaba ecosystem and benefiting both current and future partners, are needed enhancements as we strive to meet the rising demand of Chinese consumers for high-quality international products,” said Alvin Liu, General Manager of Tmall Import-Export, at the Tmall Global 2019 Global Partners Summit. At the China International Import Expo in November last year, Alibaba pledged to bring $200 billion worth of international goods into China over the next five years through its platforms.

    Alibaba unveiled the CIP program today as a key part of Alibaba’s new retail business. By leveraging the six procurement centers Alibaba has set up across the globe, the program sources imported goods for all the online and offline outlets within the Alibaba ecosystem, including technology-driven grocery chain Freshippo (also known as

    “Hema” in Chinese), Tmall Supermarket and Intime Department Store. The program is a quick and low-risk way for international brands to enter China, allowing them to reach the nearly 700 million active users on Alibaba platforms.

    TOF is a consignment solution that allows brands to place a small batch of products at one of the TOF centers to be sold on the Tmall Global platform. This gives businesses around the world a chance to try out and fine tune their product assortment before making a full entry into China. TOF centers are currently available in Japan, South Korea and the US, with plans to expand into Europe later this year.

    To support these new initiatives, Alibaba’s smart logistics network, Cainiao, will continue to expand its network of bonded warehouses in China, with an aim to triple its total size to three million square meters in three years.

    “Over the years, Tmall Global has added a full suite of innovative and value-added services to help overseas brands succeed in the China market, including plugging them in to the entire Alibaba economy. The consumer insight from our ecosystem provides Tmall Global partners a complete view of their customers’ engagements even if they do not have operations in China. These market entry and in-market expansion programs are our key differentiators and have created unique benefits for international brands,” said Liu.

    Tmall Global data shows China’s demands for imported goods is gaining strong traction across age groups, regions and categories. Those born after 2000, or

    “Generation Z,” is the fastest-growing consumer group on the platform. The platform is attracting more shoppers in less developed regions, and Tmall Global has successfully propelled the growth of three categories: anti-hair loss products, beautyfrom- within products such as collagen drinks and trendy footwear in 2018.

    China’s “Generation Z” is also fueling demand for pet products and beauty devices. In 2018, the number of pet-related brands on Tmall Global doubled from the previous year, and sales of beauty devices on the platform also quadrupled from a year earlier. Recognizing young Chinese consumers’ love for content, Tmall Global will continue to offer brands a raft of content-generating tools to boost brand awareness. By tapping into Alibaba’s own digital-media channels, such as Taobao Livestream, brands can directly speak to Chinese consumer through multiple touchpoints, including livestream services, videos and testimonials by popular influencers and key opinion leaders.

    According to Chinese data-analytics firm Analysys, Tmall Global is the biggest crossborder platform in China. The platform offers Chinese consumers over 20,000 overseas brands and over 4,000 product categories from 77 countries and regions.

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  • Tmall Global Unveils New Initiatives to Boost China’s Imports

    Tmall Global Unveils New Initiatives to Boost China’s Imports

    Tmall Global today unveiled two key initiatives that further Alibaba’s plans to bring $200 billion worth of international goods into China over the next five years and help businesses of all sizes enter the China market.

    The initiatives – the Centralized Import Procurement (CIP) and Tmall Overseas Fulfillment (TOF) – are import solutions offered by Tmall Global to help international brands accelerate their entry into China and capitalize on hot demand for high-quality products.

    As the biggest cross-border platform in China, Tmall Global not only helps brand  open up flagship stores on the platform, but also offers direct import services that can help bring international goods, from companies of all sizes sell into the Chinese market, benefiting Chinese consumers with an expanded choice of imported products.

    “These new initiatives on Tmall Global, supported by the entire Alibaba ecosystem and benefiting both current and future partners, are needed enhancements as we strive to meet the rising demand of Chinese consumers for high-quality international products,” said Alvin Liu, General Manager of Tmall Import-Export, at the Tmall Global 2019 Global Partners Summit.

    At the China International Import Expo in November last year, Alibaba pledged to bring $200 billion worth of international goods into China over the next five years through its platforms.

    Alibaba unveiled the CIP program today as a key part of Alibaba’s new retail business. By leveraging the six procurement centers Alibaba has set up across the globe, the program sources imported goods for all the online and offline outlets within the Alibaba ecosystem, including technology-driven grocery chain Freshippo (also known as “Hema” in Chinese), Tmall Supermarket and Intime Department Store. The program is a quick and low-risk way for international brands to enter China, allowing them to reach the nearly 700 million active users on Alibaba platforms.

    TOF is a consignment solution that allows brands to place a small batch of products at one of the TOF centers to be sold on the Tmall Global platform. This gives businesses around the world a chance to try out and fine tune their product assortment before making a full entry into China. TOF centers are currently available in Japan, South Korea and the US, with plans to expand into Europe later this year.

    To support these new initiatives, Alibaba’s smart logistics network, Cainiao, will continue to expand its network of bonded warehouses in China, with an aim to triple its total size to three million square meters in three years.

    “Over the years, Tmall Global has added a full suite of innovative and value-added services to help overseas brands succeed in the China market, including plugging them in to the entire Alibaba economy. The consumer insight from our ecosystem provides Tmall Global partners a complete view of their customers’ engagements even if they do not have operations in China. These market entry and in-market expansion programs are our key differentiators and have created unique benefits for international brands,” said Liu.

    Tmall Global data shows China’s demands for imported goods is gaining strong traction across age groups, regions and categories. Those born after 2000, or “Generation Z,” is the fastest-growing consumer group on the platform. The platform is attracting more shoppers in less developed regions, and Tmall Global has successfully propelled the growth of three categories: anti-hair loss products, beauty-from-within products such as collagen drinks and trendy footwear in 2018.

    China’s “Generation Z” is also fueling demand for pet products and beauty devices. In 2018, the number of pet-related brands on Tmall Global doubled from the previous year, and sales of beauty devices on the platform also quadrupled from a year earlier.

    Recognizing young Chinese consumers’ love for content, Tmall Global will continue to offer brands a raft of content-generating tools to boost brand awareness. By tapping into Alibaba’s own digital-media channels, such as Taobao Livestream, brands can directly speak to Chinese consumer through multiple touchpoints, including livestream services, videos and testimonials by popular influencers and key opinion leaders.

    According to Chinese data-analytics firm Analysys, Tmall Global is the biggest cross-border platform in China. The platform offers Chinese consumers over 20,000 overseas brands and over 4,000 product categories from 77 countries and regions.

     

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  • Australia’s C/MEO Collective Lifts Off on Tmall

    Australia’s C/MEO Collective Lifts Off on Tmall

    Women’s fashion label C/MEO Collective has started selling on Chinese online marketplace Tmall.

    The move is part of a broader strategy of parent company Australian Fashion Labels to focus on China.

    “China is now really at the forefront of retail innovation and we see localisation of channels as crucial to being relevant in this market,” said Dean Flintoft, Australian Fashion Labels founder and chairman, in a statement.

    Prior to launching on Tmall, C/MEO Collective was already stocked in approximately 300 brick-and-mortar stores across Greater China, along with Australian Fashion Labels’ other brands: Keepsake The Label, Finders Keepers and The Fifth.

    But with more than 700 million people shopping on Alibaba’s retail marketplaces, including Tmall, this represents a significant expansion in reach.

    According to the company’s statement, C/MEO Collective was chosen because it is the brand with the greatest appeal in the China market, thanks to its innovative signature style, premium fabrics and approachable price point.

    “With C/MEO already having gained such strong traction in China via social media and via its marketplace presence, we wanted to respond to the enthusiasm for the brand and make it more accessible to our customer base in China,” said Mei Ping Doery, CEO of Australian Fashion Labels China.

    C/MEO Collective showcased the first of its collections for Tmall at VAMFF in Melbourne on March 8.

    While demand for Australian brands and products in China is most concentrated in areas such as health and wellness, beauty and food, and wine, fashion brands are increasingly seeing success.

    Brands including Seafolly and Lorna Jane have made headway in China through Tmall, and the addition of C/MEO Collective suggests there is a market for more fashion-forward Australian design.

    Australian Fashion Labels was founded in 2007 by Dean and Melanie Flintoft with the introduction of Finders Keepers. The company has since developed C/MEO Collective, Keepsake, The Fifth and Jaggar.

    The brands are available in 1700 stores worldwide, including major department stores, as well as to customers directly through an online retail platform, which ships globally.

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  • Alibaba Group sales down this month

    Alibaba Group sales down this month

    Alibaba Group sales soared 41 per cent in the December quarter as its customer based neared 700 million.

    The Chinese company’s turnover for the three months reached US$17.057 billion and its net income attributable to shareholders $4.807 billion.

    “Our resilient operating and financial performance is a direct reflection of our persistent focus on better serving our growing base of nearly 700 million consumers across retail, digital entertainment and local consumer services,” said CEO Daniel Zhang. “Our growth is also driven by the power of Alibaba’s cloud and data technology that helps expedite the digital transformation of millions of enterprises.”

    Alibaba group sales from core commerce increased 40 per cent to $14.958 billion, while the cloud-computing division posted 84 per cent growth, turning over $962 million. The digital media and entertainment division achieved 20 per cent growth to reach $944 million.

    In a statement, Alibaba said its Taobao platform achieved “robust user growth and enhanced engagement”. Last December, its China retail marketplaces had 699 million mobile monthly average users, representing a quarterly net increase of 33 million. The annual active consumers on its China retail marketplaces was 636 million for the 12 months ended December 31, compared to 601 million for the 12 months ended September 30 last year, “reflecting successful user acquisition programs, such as referrals through the Alipay app”.

    More than 70 per cent of the increase in annual active consumers was from third-and-lower tier cities.

    Tmall thrives

    Alibaba said GMV on its Tmall business grew 29 per cent year on year in the December quarter, outpacing the industry.

    “This robust growth was driven by strength in the fast-moving consumer goods (FMCG), apparel and home furnishing categories,” the company said.

    During the quarter, Tmall signed up new brands to the platform including Valentino, Ermenegildo Zegna, Stuart Weitzman and Sergio Rossi which opened flagship stores and joined the Tmall Luxury Pavilion.

    Meanwhile, Alibaba’s proprietary grocery retail chain Freshippo (formerly Hema) continued to expand its footprint, “optimise its stores and introduce new initiatives that improve customer experience”. As of December 31, there were 109 self-operated Freshippo stores in China, primarily located in tier 1 and tier 2 cities, which continued to achieve “robust same-store sales growth” through the quarter.

    ‘Robust’ Lazada growth

    Alibaba’s Southeast Asian e-commerce platform Lazada achieved what the company described as “robust growth” in GMV. The company upgraded Lazada’s technology, which resulted in boosting the number of active users and achieved greater user engagement on Lazada’s mobile app.

    “We continue to invest resources to integrate Lazada’s business and technology operations into Alibaba with the aim of building a strong foundation for us to extend our offerings in Southeast Asia.”

  • Tmall targets 1000 online cosmetics stores this year

    Tmall targets 1000 online cosmetics stores this year

    Alibaba’s Tmall has announced that it expects international and domestic cosmetics brands to open 1000 online cosmetics stores this year to meet burgeoning demand from Chinese consumers. At its annual beauty summit, Tmall announced that seven international cosmetics companies have signed agreements to open flagship stores on Tmall this year. Another five beauty companies signed New Retail partnerships with Tmall during the summit, giving them a complete view of their customer base by integrating insights from digitised offline promotion activities and storefront information with online information.

    “We are honoured to be trusted by 180,000 brands on our platform, empowering them to accelerate their digital transformation and grow their business in China,” said Tmall president Jet Jing. “As China continues its consumption upgrade, more and more people from different age groups and geographic locations are willing to spend on high-quality beauty products. We are looking forward to working with more brands to address the opportunity.”

    Tmall’s sales of beauty products via its online cosmetics stores jumped by more than 60 per cent last year, surpassing the industry’s average growth rate. Online sales of cosmetics, skincare and personal care products grew by 46 per cent, 40 per cent and 37 per cent in China respectively last year, which was also ahead of the whole fast-moving consumer goods sector average of 34 per cent, according to a report jointly released by Tmall and retail market research firm Kantar during the summit.

    The report also highlighted the untapped potential in Generation Z. Aged between 15 to 19 years old, Generation Z female consumers are newcomers to the beauty market and are willing to spend more on high-end lipsticks than women in other age groups, representing an opportunity for cosmetics companies.

    Last year, some 80 per cent of Tmall brands chose the marketplace to launch new products, proof of the platform’s ability to identify new markets and demand. Two new emerging domestic beauty brands were among more than 30 beauty and personal care brands whose sales topped RMB 100 million (US$14.9 million) at last year’s 11.11 Global Shopping Festival.

    Also at the summit, Tmall showcased a one-stop solution, the Alibaba Business Operating System, as part of a new effort to help beauty brands succeed in China. The system helps brands digitally transform themselves in sales, logistics and supply-chain management, payment, marketing, cloud computing and other supporting services.

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  • BA&SH expects to quadruple sales in Greater China

    BA&SH expects to quadruple sales in Greater China

    Affordable luxury brand BA&SH has marked the second anniversary of its launch in Asia by revealing plans to quadruple its sales in the region within two years and introduce a new store concept. Last year the company opened seven stores in Mainland China, three in Hong Kong and two in Macau, taking its Greater China footprint to 20 points of sale.

    “We are thrilled about Hong Kong hitting the podium already and convinced China has the potential to drive the brand’s growth in a near future,” says Isolde Andouard, BA&SH’s CEO for Apac.

    “Asian market accounts for 6 per cent of our global sales as of today and we are targeting to reach 17 per cent by 2020. We forecast to multiply our turnover fourfold within the next two years,” she said.

    Stores in Hong Kong and Mainland China achieved profitability after just three months of operation, allowing the brand to build a regional store pool contributing significantly to global results.

    BA&SH unveiled a new store concept in the US last September, located in New York City’s Nolita neighbourhood, a store designed around themes of friendship and customer experience.

    “We chose New York to test the water with this new concept as this retailtainment experience must be combined with a heavy digital approach and US is clearly ahead of time on this,” says the company’s global CEO Pierre Arnaud Grenade.

    “As the US and Asia are our two strongest focuses for the time being, Hong Kong will definitely be the second city to inaugurate this model.”

    Sustained investments from LVMH-sponsored L Catterton have been supporting BA&SH’s strong growth over the past years and a strong emphasis on Greater China was seen as critical to the brand’s globalisation.

    Hong Kong stores, the first of which opened almost two years ago, now rank within BA&SH’s top five worldwide in turnover. Andouard says that proves the BA&SH concept is a great fit for Asia, with the Hong Kong stores recording average like-for-like sales growth of more than 40 per cent year on year. Some stores in Greater China doubled their sales year on year.

    BA&SH has focused on opening boutiques in premium locations and already counts most of the city’s major retail property owners among their landlords – including Swire, Sun Hung Kai, Sands, Wharf, China Resources and Value Retail.

    “We didn’t bet on such a warm welcome from the local operators, because BA&SH is quite a new concept to Asia,” says Laura Marquant, strategy & development director Apac. “Yet we see the market is becoming more mature and is looking for the freshness BA&SH is offering.”

    E-commerce focus

    Meanwhile, on the strength of the Greater China success, BA&SH has expanded its reach online through Alibaba, opening a flagship on Tmall last June, less than a year after the brand launched in Mainland China.

    “As far as digital is concerned, New Retail and omnichannel are more than ever on the table, and the redesign of the brand’s Hong Kong website with new features and tools are the next steps to come,” says Andouard.

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  • Asia-Pacific shoppers favour cross-border shopping

    Asia-Pacific shoppers favour cross-border shopping

    Half of online shoppers in Asia-Pacific make purchases cross-border, according to a recent report by yStats. The top two markets for cross-border shopping in the region are Hong Kong and Singapore while Japan shuns the trend, with over nine in 10 online shoppers buying only domestically. The tendency to buy from foreign online sellers also prevails in Australia and New Zealand, where a double-digit share of digital spending is cross-border.

    The top three destinations of cross-border online shoppers in Asia-Pacific are China, the US and Japan. Chinese online shoppers themselves prefer shopping platforms hosted by local providers, such as Tmall Global, Kaola and JD Global.

    Apparel and accessories was the most-in-demand product category. In South Korea, this sector accounted for more than one-third of e-commerce purchases from foreign sellers.

    Handheld connections prefered

    A standout characteristic of cross-border shopping in Asia-Pacific is the high level of mobile usage.

    Digital buyers in China and India were more likely to place orders on foreign websites through smartphones and tablets than through a desktop computer.

    The Asia-Pacific Cross-Border B2C E-Commerce 2018 report covers online retail imports and exports in 10 nations within Asia Pacific.

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  • Alibaba Group sales jumps high

    Alibaba Group sales jumps high

    Alibaba Group sales soared 41 per cent in the December quarter as its customer based neared 700 million. The Chinese company’s turnover for the three months reached US$17.057 billion and its net income attributable to shareholders $4.807 billion. “Our resilient operating and financial performance is a direct reflection of our persistent focus on better serving our growing base of nearly 700 million consumers across retail, digital entertainment and local consumer services,” said CEO Daniel Zhang. “Our growth is also driven by the power of Alibaba’s cloud and data technology that helps expedite the digital transformation of millions of enterprises.”

    Alibaba group sales from core commerce increased 40 per cent to $14.958 billion, while the cloud-computing division posted 84 per cent growth, turning over $962 million. The digital media and entertainment division achieved 20 per cent growth to reach $944 million.

    In a statement, Alibaba said its Taobao platform achieved “robust user growth and enhanced engagement”. Last December, its China retail marketplaces had 699 million mobile monthly average users, representing a quarterly net increase of 33 million. The annual active consumers on its China retail marketplaces was 636 million for the 12 months ended December 31, compared to 601 million for the 12 months ended September 30 last year, “reflecting successful user acquisition programs, such as referrals through the Alipay app”.

    More than 70 per cent of the increase in annual active consumers was from third-and-lower tier cities.

    Tmall thrives

    Alibaba said GMV on its Tmall business grew 29 per cent year on year in the December quarter, outpacing the industry.

    “This robust growth was driven by strength in the fast-moving consumer goods (FMCG), apparel and home furnishing categories,” the company said.

    During the quarter, Tmall signed up new brands to the platform including Valentino, Ermenegildo Zegna, Stuart Weitzman and Sergio Rossi which opened flagship stores and joined the Tmall Luxury Pavilion.

    Meanwhile, Alibaba’s proprietary grocery retail chain Freshippo (formerly Hema) continued to expand its footprint, “optimise its stores and introduce new initiatives that improve customer experience”. As of December 31, there were 109 self-operated Freshippo stores in China, primarily located in tier 1 and tier 2 cities, which continued to achieve “robust same-store sales growth” through the quarter.

    ‘Robust’ Lazada growth

    Alibaba’s Southeast Asian e-commerce platform Lazada achieved what the company described as “robust growth” in GMV. The company upgraded Lazada’s technology, which resulted in boosting the number of active users and achieved greater user engagement on Lazada’s mobile app.

    “We continue to invest resources to integrate Lazada’s business and technology operations into Alibaba with the aim of building a strong foundation for us to extend our offerings in Southeast Asia.”

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  • Alibaba develops new technology to help the blind shop online

    Alibaba develops new technology to help the blind shop online

    E-commerce giant Alibaba has developed new technology to make it possible for blind and partially sighted people to shop online, according to an article on Alibaba’s news site Alizila. Alibaba plans to launch Smart Touch, an affordable silicone sheet that goes on top of smartphone screens, later this year. The plastic film includes three mini buttons on each side that sensory-enabled. Pressing on each one will trigger a different command, such as “go back”, “return to homepage” and “confirm”.

    Depending on the app, the buttons can lead to different destinations, such as “My Shopping Cart,” “Tmall Global,” and “Tmall Supermarket” in the Taobao app.

    Smart Touch is a joint effort of Alibaba’s Damo Academy and China’s Tsinghua University to improve the smartphone experience for the blind.

    The technology also has an “ear touch” feature, which gives blind and visually impaired users a simple way to listen to text clearly and privately in public, without the need for headphones. It senses when the users is holding the phone to their ear and automatically routes the sound output from the loudspeaker to the earpiece speaker.

    In October last year, Alibaba added Optical Character Recognition (OCR) technology to the pages of its online marketplace Taobao, an artificial intelligence-driven feature that reads text written on images.

    Before adopting OCR, Taobao’s 300,000 daily active users who are blind or have reduced vision would have used screen-reading software that simply announced “image” as it scanned the page. By early December, OCR was being used to read close to 100 million images per day, Alizila reported.

    “Images are becoming ever more important in the shopping experience,” said Wang Yongpan, algorithm specialist who led the OCR upgrade.

    “A typical product page on the site contains about 40 images, and most product specifications and descriptions are often found within images, rather than typed out in plain text.”

    Yongpan said that while Alibaba has been using OCR for many years in various capacities, the technology’s accuracy in reading images has grown exponentially due to advances in machine learning.

    According to Taobao president Jiang Fan, making the platform more inclusive, user-friendly and a home for creativity is part of its larger strategy.

    “If I had to do one thing this year, that would be to make Taobao simpler and bring [us] back to our original purpose,” he said.

    “Alibaba is famously known by its motto, ‘To make it easy to do business anywhere’.”

    The OCR launch was driven by Alibaba’s “Barrier-Free Lab”, which started with a handful of employees in 2011 and has since grown to hundreds of volunteers, ranging from programmers to user-experience designers.

    Now, similar tools can be seen across Alibaba’s ecosystem, expanding from Taobao to B2C e-commerce site Tmall, payments affiliate Alipay, online delivery platform Ele.me, enterprise chat app Dingtalk, navigation firm Amap, music streaming app Xiami and internet browser UC Web, from desktop to mobile.

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  • BMW adding Tmall genie to connected-cars in China

    BMW adding Tmall genie to connected-cars in China

    Alibaba Group’s smart assistant, Tmall Genie, will launch in select vehicles from the BMW Group in China by the end of the year, the two companies announced at CES in Las Vegas. Tmall Genie, a product made by Alibaba’s artificial-intelligence research division, A.I. Labs, will be fully integrated in BMW vehicles, offering drivers a number of in-car entertainment and shopping options while on the road, the companies said.

    As Chinese consumers have come to expect a seamless, digital experience both at home and at brick-and-mortar retail spaces, they should expect the same experience in their car, said Dieter May, senior vice president of Digital Services and Products at BMW Group.

    “With the integration of Alibaba’s Tmall Genie in BMW vehicles in China we are adding a digital ecosystem, which will open up new possibilities that customers can access quickly and safely from the car,” May said. “This development sees BMW reaching a new milestone in China in terms of intelligent connectivity between the customer’s vehicle and their digital touchpoints.”

    The global connected-car market is expected to grow 270% by 2022, with more than 125 million connected passenger cars to be shipped between 2018 and 2022, according to a report from market research firm Counterpoint Insights. The report, released last year, pointed to the technology’s rapid uptake in China as one of the key drivers.

    Monday’s announcement follows the integration last year of “BMW Connected,” the German automaker’s connected-car app, with Tmall Genie. Consumers with Tmall Genie in their home could perform functions such as double checking to make sure the doors and windows of their BMW were open or closed. Now, they will be able to operate vehicle functions through the in-car Tmall Genie.

    Drivers can also use Tmall Genie to place online orders, view cinema listings, listen to their favorite playlist or check the weather at their destination, as well as access information from Tmall Genie via audio output or in text and image form on the BMW Display Screen. And they can use Tmall Genie to call up appointments saved in BMW Connected.

    “We launched the ‘AI+Car’ solution last year to provide a more-intelligent and connected experience for Chinese car users through Tmall Genie’s AI-powered voice interaction and service capabilities for cars,” said Alibaba Group Vice President Miffy Chen, who serves as general manager of Alibaba A.I. Labs.

    “Among our collaboration with premium automakers, we are very glad that BMW will be the first premium auto brand to bring selected car models that fully integrate Tmall Genie to the China market,” she said.

    The deal with BMW Group is just the latest involving Tmall Genie’s integration with automobiles. In September, A.I. Labs said it would integrate Tmall Genie into some vehicles made by Gothenburg, Sweden-based Volvo Cars, giving drivers the ability to monitor and control their smart home devices from their cars. Tmall Genie is also compatible with Volvo’s connected-car app, as well as those of Germany’s Daimler and Audi.

    Elsewhere in the autos sector, Alibaba Cloud in September said it would collaborate with German engineering and electronics company Robert Bosch GmbH on a self-parking feature in select sites in China that is powered by cloud software. At the same time, Alibaba also unveiled the latest model of its internet car in partnership with U.S. automaker Ford, which was part of a tie-up signed by the two companies in 2018. Ford Kuga SUV customers now can order a 10.4-inch center screen and software powered by Alibaba-designed operating system AliOS.

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  • Richemont joins Alibaba’s IP alliance on brand protection

    Richemont joins Alibaba’s IP alliance on brand protection

    Global luxury group Richemont has joined the Alibaba Anti-Counterfeiting Alliance, a partnership between the e-commerce giant and brands that works to protect intellectual property rights on Alibaba’s platforms. Geneva, Switzerland-based Richemont is now among the 115 members from 16 countries and regions that are a part of the IP alliance, as well as the latest from the luxury sector to partner with the e-commerce giant on brand protection. Richemont said it would share its technology, expertise and other information to support the Alliance’s efforts.

    Richemont owns 17 luxury brands, including Cartier, Montblanc, Piaget, Van Cleef & Arpels, Watchfinder & Co and Chloe, in addition to Yoox Net-A-Porter Group, the online retail platform. YNAP runs four different websites — Net-A-Porter, Mr Porter, lifestyle-goods destination YOOX and affordable-fashion seller The Outnet — as well as online flagship stores for leading fashion brands, such as Armani, Moncler and Valentino.

    The announcement comes a month after Alibaba and YNAP partnered to bring the site’s high-end goods to Chinese consumers. A joint venture between Alibaba and YNAP will launch a mobile app for the Net-A-Porter platform and menswear site Mr Porter, in addition to opening flagship stores for Net-A-Porter and Mr Porter on Tmall Luxury Pavilion, a channel that connects premier brands with China’s digital-first consumers.

    Richemont, along with New Balance, General Motors and McDonald’s, were the latest global brands to join the AACA. The alliance’s membership has more than tripled from the original 30 founding brands at its launch last year, and now includes  names, such as Bose, Canada Goose, Honda, Samsung, Mars, Adobe, Danone, Hasbro and L’Oreal, in 12 industry categories. They work with Alibaba in six key areas — proactive online monitoring and protection, a product test-buy program, offline investigations and enforcement actions, industry-law enforcement workshops, litigation tactics and public awareness campaigns — in the fight against IP infringement.

    In September last year, the AACA established an advisory board so that brands could provide feedback to Alibaba in areas related to IP enforcement. Alibaba has since upgraded its Intellectual Property Protection Portal as well, delivering faster navigation and a better user experience on the site, where rights holders report suspected infringing listing and share information with Alibaba. In addition, Alibaba’s Good Faith program, which is open to brands with a track record of accurate notice and takedown filings, has streamlined the reporting process.

    The IP alliance does not restrict its brand-protection efforts to the online space. Alibaba and its brand partners also work to find and eliminate fakes at their source. In the luxury sector, Alibaba and Louis Vuitton – one of the first members of AACA – conducted an offline investigation that resulted in the seizure in May of approximately RMB 100 million ($14.4 million) worth of counterfeit goods.

    “The protection of intellectual property rights requires all stakeholders to work closely together and share their expertise. The AACA will continue its efforts to establish industry best practices for IP protection by creating effective collaboration among brands, platforms and law enforcement,” said Michael Yao, Alibaba’s senior VP and head of Brand Protection and Cooperation.

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  • Olympic Committee Launches the First Olympic Store for Chinese Fans with Alibaba

    Olympic Committee Launches the First Olympic Store for Chinese Fans with Alibaba

    The International Olympic Committee and Worldwide TOP Partner Alibaba Group (NYSE: BABA) announced the launch of the firstever Olympic store on Tmall, China’s largest B2C marketplace for brands and retailers, during the weekend. The new Olympic store will be initially available to Chinese fans on Alibaba’s Tmall, with additional plans in development to create a global ecommerce platform for fans around the world.

    The Olympic store on Tmall has been launched as part of the new IOC Global Licensing Strategy, which aims to engage and connect with fans seeking official Olympic branded merchandise, in line with Olympic Agenda 2020. The launch was announced at the second annual Tmall Winter Festival in Zhangjiakou, a three-day online and offline retail event to generate excitement for winter sports among Chinese consumers. The Olympic store on Tmall will offer official products developed as part of three Olympic core licensing collections, aimed at engaging Chinese fans all year round.

    The Olympic Games Collection celebrates the upcoming Olympic Games and includes branded products from the Beijing 2022 and Tokyo 2020 Games, such as pins, apparel and other memorabilia. The Olympic Heritage Collection will feature products that include art and design elements from previous Games editions, such as postcards of historical Olympic posters, connecting fans and connoisseurs with the rich heritage of the Olympic Games. Finally, the Olympic Collection will target a young and active audience through unique branded products, mainly sports equipment and toys.

    Timo Lumme, IOC TMS Managing Director, said: “We are delighted to launch our first Olympic store on Alibaba’s Tmall in China, one of the world’s largest ecommerce marketplaces. The launch was made possible thanks to the support of our Worldwide Olympic Partner Alibaba’s technology and expertise, as well as our partnership with the Beijing Organising Committee for the Olympic and Paralympic Winter Games 2022. The Olympic Winter Games Beijing 2022 will be a landmark moment for China and the Olympic Movement, and from today we look forward to offering the latest exciting Olympic products to Chinese Olympic fans through our new Olympic store on Alibaba’s platform.”

    Chris Tung, Alibaba Group Chief Marketing Officer, commented: “The launch of the first Olympic store on Alibaba’s Tmall is an important milestone in our long-term partnership with the IOC. We are proud to leverage Alibaba’s technology and ecosystem to provide more opportunities for Chinese fans to celebrate the heritage of the Games and join in the excitement for Tokyo 2020 and Beijing 2022. We look forward to our continued collaboration with the IOC to connect more fans in China and from around the world to the Olympic Movement in the digital era.” Piao Xuedong, Director of the Beijing 2022 Marketing Department, said: “We are proud to work with both the IOC and Alibaba to present the Olympic store on Tmall to Chinese Olympic fans today. It is the first time in the history of the Olympic Movement that Olympic fans can use an online store to look for licensed products both from the historical Olympic Games and the upcoming Olympic Games. Beijing 2022 is getting full value by innovating the licensing programme today. Our licensing team will keep supporting the Olympic store on Tmall by providing more wonderful products in the future.”

    In December 2017, Alibaba Group, in partnership with the Beijing 2022 Organising Committee, introduced the official online shop for Beijing 2022 on Tmall to help promote the Games among fans in China. Alibaba Group and the IOC entered a historic, long-term strategic partnership in January 2017 to help transform the Olympic Games for the digital era. Alibaba Group serves as the official “Cloud Services” and “E-Commerce Platform Services” Partner of the IOC, and is a Founding Partner of the Olympic Channel through to the 2028 Games.

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