Retail News CRM

Category: Electronics

Retail News Asia is committed to providing both local and global retailers with the latest Electronics news throughout the Asian market. This on a daily base.

  • Samsung is No. 1 in world for R&D spending

    Samsung is No. 1 in world for R&D spending

    Samsung Electronics was the No. 1 investor in R&D in the world this year, according a report from the European Commission. The annual R&D Investment Scoreboard report released by the commission analyzes R&D indicators of top companies in the world, based on their most recent accounts and annual reports. The 2018 report studied 2,500 companies worldwide from 46 countries.

    Samsung Electronics invested a total of 13.44 billion euros ($15.2 billion) in R&D this year, an 11.5 percent year-on-year increase compared to last year’s report, when it took third place on the list. This is the first time a Korean company has come in first since the European Commission first published the report in 2004.

    Tailing Samsung in second place was Alphabet, Google’s holding company. It spent a total of 13.39 billion euros. Volkswagen was ranked third at 13.14 billion euros. The list went on to include Microsoft, Huawei, Intel and Apple, all having spent between 9.7 billion and 12.3 billion euros.

    Samsung was the only Korean company within the top 50 R&D spenders worldwide. However, the report showed that, in terms of the ratio of R&D investment to sales – which the report dubbed “R&D intensity” – Samsung fell behind other major companies higher up the list.

    The local company’s R&D intensity was 7.2 percent – lower than second rank Alphabet’s 14.5 percent and Chinese IT company Huawei’s 14.7 percent. It was slightly higher than Apple, however, which had a ratio of 5.1 percent.

    The report also showed that, apart from Samsung, Korea was falling behind in R&D investment compared to neighboring countries Japan and China.

    The 2,500 companies studied for the report had invested a combined 736.4 billion euros, with 14 percent of that total coming from Japan-based companies and 10 percent from China. The top contributors were the United States at 37 percent and the European Union at 27 percent.

    A total of 70 companies from Korea were included in the study. LG Electronics was the only other one mentioned by name, coming in third place in the “Top 3 companies by R&D for the main industries: Other” category after Japan’s Panasonic and Sony.

    Lees ook:

  • Vietnam’s Vsmart global market

    Vietnam’s Vsmart global market

    Vietnam’s largest private firm Vingroup launched four new phone models Friday, saying it aims to sell them internationally. The four new Vsmart phones, manufactured at the group’s VinSmart factory in Vietnam’s northern city of Hai Phong, are priced from 2.49 million ($107.18) to 6.29 million ($270.76) in the introductory phase. The prices will later increase to VND2.59-6.59 million ($111.49-283.67).

    Tran Minh Trung, CEO of VinSmart, said at the launching event that his company wants to branch out to markets outside of Vietnam.

    “We will not stop at the Vietnam market. We will bring out products to the world with five business departments in five continents. A sixth department will be in charge of e-commerce. We are capable of competing and we want to be accepted in both local and international markets,” he said.

    VinSmart is set to be a new competitor in the Vietnam market of 95 million people, currently dominated by Samsung and Apple phones.VinSmart acquired the intellectual property rights for the four phones from Spanish technology firm BQ, in which VinSmart owns a 51 percent stake.

    Vietnam is the largest smartphone production base for Samsung, while key Apple supplier Foxconn is also considering setting up a factory in the country.

    The launching of the phones has happened at rapid speed, just six months after Vingroup established the VinSmart company in June to produce smartphones and other smart electronic devices with a registered capital of VND3 trillion ($131.54 million).

    Vingroup, once a real estate and retail focused conglomerate, also became the country’s first full-fledged domestic car maker in October, introducing three new car models.

    VinSmart factory is capable of making five million phones a year in its first phase of operations, the company has said.

    It has also said that the factory will produce smart TVs and other smart products in the future. VinSmart also signed a multimode global patent license deal on Friday with chip producer Qualcomm.

    Lees ook:

  • Apple assembler Foxconn considering iPhone factory in Vietnam

    Apple assembler Foxconn considering iPhone factory in Vietnam

    Apple’s biggest iPhone assembler Foxconn is considering setting up a factory in Vietnam to mitigate any impact of the ongoing trade war. The report from Vietnamese state media comes after several executives interviewed last week singled out Vietnam and neighboring Thailand as preferred destinations should they need to shelter operations from the trade war, braving hurdles such a lack of skilled labor and inadequate infrastructure.

    Foxconn Group and the Hanoi People’s Committee are working together to open an iPhone manufacturing facility in Vietnam to negate the impacts of the U.S.-China trade war.

    Vu Tien Loc, head of the Vietnam Chamber of Commerce and Industry, raised the matter with Prime Minister Nguyen Xuan Phuc at a meeting on Nov. 22.

    “We are discussing the possibility of this with Foxconn,” Loc said, without elaborating. Hanoi People’s Committee Chairman Nguyen Duc Chung declined to comment.

    Taiwan’s Foxconn, formally Hon Hai Precision Industry Co Ltd said it “follows a strict company policy of not commenting on any matters related to current or potential customers, or any of their products”.

    In trade talks on Saturday, U.S. President Donald Trump and Chinese President Xi Jinping agreed not to introduce any tariffs for 90 days as negotiations continue.

    Lees ook:

  • Samsung Electronics gives stability a try

    Samsung Electronics gives stability a try

    The CEOs of Samsung Electronics semiconductors, smartphones and consumer electronics divisions all kept their jobs in the company’s annual corporate reshuffle announced Thursday. Kim Ki-nam, head of Samsung’s device solutions division, which includes semiconductors, retained his position but has been promoted from president to vice chairman. Samsung’s semiconductor business has seen operating profit grow for the past 11 quarters as of September.

    The other two division heads – Koh Dong-jin of IT and mobile communications and Kim Hyun-suk of consumer electronics – were reappointed as CEOs and will retain their current president job titles.

    Roh Tae-moon of the IT & mobile communications division was promoted from vice president to president and will continue to head the smartphone development team. Roh has been at the core of technology development for Samsung’s Galaxy smartphone brand since the range was first introduced.

    For a company well known for rapidly exchanging executives based on performance, the minor superficial changes at the top made this year suggest that Samsung is shifting instead to put more weight on stability rather than expansion next year.

    The company already went through a major generation change last year when it laid off older executives to replace them with younger ones. A total of 14 top executives were reshuffled at the time. Samsung said in a statement on Thursday that it “re-appointed business executives from last year to realize ‘innovation within stability.’”

    The drive for stability also comes at a time when Samsung faces several uncertain factors that analysts say will halt this year’s rally of record profits. The global chip market, which has been on an unusually long supercycle over the last few years, is anticipated to slow down in 2019.

    Outlooks on the global economy are also grim due to the remaining risk of the United States and China continuing their trade war.

    Samsung also stuck to its performance-based HR strategy by heavily compensating executives and managers in the device solutions division, including CEO Kim Ki-nam.

    Kim has been heading the semiconductor business at Samsung since December 2014. Under his lead, the company celebrated the last two years as the No. 1 chip manufacturer in the world. Chips were also a major contributor to Samsung’s record-high quarterly profits this year.

    Kim wasn’t the only one to be rewarded. Among a total of 158 senior executives promoted at Samsung, including those below president, 80 were from his division.

    Samsung employees in the device solutions division will receive bonuses between 300 to 500 percent of annual wages. Even external partners and suppliers for the division will reap incentives this year of up to 89.7 billion won ($79.8 million) in total.

    Meanwhile, this was the first time in three years that Samsung Electronics has released annual reshuffle results at the year’s end – a sign that Samsung is getting back on its feet after Vice President Lee Jae-yong’s return from prison in February.

    There were no annual reshuffles at all in 2016 when Lee was investigated for bribery charges regarding former President Park Geun-hye. It was only in October last year that the company announced a reshuffle plan among top executives.

    Other Samsung affiliates announced annual reshuffle results on Thursday. Samsung C&T Vice President Kim Myeong-soo was promoted to president. He was in charge of the task force in charge of improving competitiveness in engineering, procurement and construction.

    Vice Chairman Lee’s sister Lee Seo-hyun was appointed as chairman of the Samsung Foundation, which conducts social welfare projects. She was formerly president of the fashion division at Samsung C&T.

    Lees ook:

    Lees ook:

  • Vingroup’s smartphone launched soon

    Vingroup’s smartphone launched soon

    Vietnam’s largest private conglomerate, Vingroup, will introduce its first smartphones on December 14 as part of its tech expansion. The company will launch four new models under the brand name “Vsmart,” at the Landmark 81 skyscraper in Ho Chi Minh City.

    The phones are produced at Vingroup’s factory in the northern city of Hai Phong, which is capable of making five million phones a year in its first phase of operations, a Vingroup statement said.

    The company will utilize Spanish experts for product development as it owns 51 percent of Spanish technology firm BQ.

    “We hope that Vsmart phones, alongside VinFast cars, will contribute to the development of Vietnam industry and bring Vietnamese brands to the world,” said Nguyen Viet Quang, vice chairman and chief executive officer of Vingroup.

    Vingroup became the country’s first full-fledged domestic car maker two months ago, introducing three new car models. In June, it established the VinSmart Co. to produce smartphones and other smart electronic devices with a registered capital of VND3 trillion ($131.54 million).

    VinSmart is also working with Qualcomm and Google’s Alphabet Inc to “update to the most advanced technology in the smartphone sector,” the statement said.

    The company will be the newest phone maker seeking success in Vietnam, a country of 95 million people. The market is currently dominated by Samsung and Apple phones. Vietnam is the largest smartphone production base for Samsung Electronics.

    Vingroup said its VinSmart factory will also produce smart TVs and other smart products in the future.

    Lees ook:

  • Gaming gadget New Razer Phone 2 is launched

    Gaming gadget New Razer Phone 2 is launched

    Razer, a Singaporean gaming gadget company, unveiled the Razer Phone 2 – a smartphone specifically designed for gaming – on Friday in Seoul. Korea is the fourth-largest gaming market in the world with more than 28 million game users, according to the company.

    The Razer Phone 2 is equipped with a 5.7-inch display and offers a 120 Hz refresh rate, allowing users to enjoy mobile game with less delays and disconnections. The upgraded refresh rate helps the touch screen to react more precisely to user demands, according to the company.

    The screen is 50 percent larger than its previous version – the Razer Phone 1 – which launched last year.

    The Razer Phone 2 comes with a 400mAH battery which allows the phone to play games for 10 hours.

    Playing mobile games is not the only entertainment available on the Razer Phone 2. It is also optimized for watching videos.

    The company said the new phone includes Dolby Atmos technology in its dual speakers that are equipped on bezels both on the top and bottom of the devcie, providing a richer sound.

    In terms of camera, the Razer Phone 2 is equipped with a dual camera on the back – a wide-angle lens and telephoto lens – that offer 12 megapixels each. The front of the phone has an 8 megapixel camera.

    To optimize the display, Razer teamed up with popular games including PlayerUnknown’s Battlegrounds, Rival: Crimson x Chaos and Marvel’s Future Fight, among others.

    The Razer Phone 2 will go on sale on Dec. 4 in Korea in partnership with local distributors All Life Technology and CJ Hello.

    The phone sells for 990,000 won ($882.87). With subsidies from CJ Hello’s payment plan, the price can go down to as low as 599,000 won.

    “Razer was able to pull off a huge success last year with Razer Phone 1 by paving a new sector in the smartphone industry,” said Min-Liang Tan, CEO of Razer in a written statement Friday. “The new Razer Phone 2 will help us set a new standard in the gaming industry.”

    Lees ook:

    Lees ook:

  • Amazon briefly edges out Apple to top Nasdaq

    Amazon briefly edges out Apple to top Nasdaq

    Amazon briefly became the most valuable company on Wall Street in intraday trade on Monday, days after Microsoft dethroned long-time leader Apple. Amazon rose by 4.7 percent at one point, putting its market capitalization at $865.0 billion. At the same time, Apple traded up 2.1 percent, giving it a market capitalization of $864.8 billion.

    Microsoft, which on Friday closed above Apple’s market capitalization for the first time in eight years, was up 0.9 percent, leaving its stock market value at $859.0 billion, third in the group.

    Amazon’s lead lasted only a few seconds. At the close, Apple was back on top with a 3.49 percent increase in its stock that put its total value at $877 billion. It was followed by Amazon, up 4.86 percent with a market capitalization of $866.6 billion, and then Microsoft, up 1.08 percent and a stock market value of $860.4 billion.

    The tight race between the trio of high-powered technology stocks coincided with a broad stock market rally after the United States and China agreed on a temporary truce in their ongoing trade dispute.

    Apple in August became the first U.S. publicly listed company to reach a $1 trillion market capitalization, but its share price has fallen sharply in recent months as investors worried that demand for iPhones was losing steam.

    Its market capitalization overtook Microsoft’s in 2010 as Microsoft struggled with slow demand for personal computers, due in part to the explosion of smartphones like the iPhone.

    Amazon’s stock has recovered most of the ground it lost after the online retailer in October forecast disappointing sales for the holiday quarter.

  • Samsung is still top smartphone producer

    Samsung is still top smartphone producer

    Samsung Electronics managed to retain its position as the No. 1 smartphone maker in the world in the third quarter, but it may have a fight on its hands in the fourth quarter as Apple is expected to lower prices and increase production, according to a recent report from TrendForce.

    The report said Samsung was the top smartphone vendor in the third quarter with quarterly shipments of 74.5 million units, or almost 20 percent of the market.

    “While Samsung grew its sales by releasing its flagship Galaxy Note 9 ahead of schedule, the device was not a significant upgrade from last year’s Note 8 and made limited contribution to the brand’s total volume in Q3,” said the report.

    The Galaxy J series, on the other hand, was still instrumental in sustaining the brand’s overall production, the report noted. Samsung has also been promoting the Galaxy A devices, emphasizing their improved cost-to-performance ratios and cameras since the beginning of the fourth quarter.

    In the fourth quarter, however, iPhone production is estimated to reach around 76 million units, which would see it surpass Huawei and compete with Samsung for the top position, the report noted. Samsung’s volume in the last quarter is estimated to reach around 75 million units, in line with the company’s target for the period.

    Huawei was the world’s second largest smartphone producer in the third quarter, beating Apple for the second consecutive quarter. The firm’s production volume stood at a new high of 55.5 million units. iPhone production for the third quarter totaled 47.1 million units.

    “Huawei’s in-house research and development capabilities and extensive product lines across all market segments have benefitted its expansions in overseas markets during the recent years,” the report said.

  • Gome Retail sales free falling

    Gome Retail sales free falling

    Gome Retail has plunged US$64million into the red as its restructuring program takes its toll. The company took the unusual step of releasing third-quarter financial data, which shows group sales were down 11.2 per cent in the first nine months of the year, to $7.3 billion.

    Total gross merchandise volume (GMV) of the group for both online and offline grew by 4.83 per cent year on year, with its e-commerce business growing by 26.04 per cent.

    Gome’s consolidated gross profit margin was 18.06 per cent, up by one percentage point compared with the same time last year.

    But the loss for the period contrasted with a $31.7 million profit last year.

    Gome issued a profit warning early this month, with the actual figure turning out to be at the top end of its projected range. While yesterday’s statement did not include any commentary, the company has made considerable effort to keep shareholders aware of the scale of the task it faces and the short-term pain required to effect the restructuring plan.

    Gome Retail is integrating its online and offline business and promoting a new ‘Social + Business + Sharing’ shared retail model. As part of that strategy, the company is combining its electrical appliances, home decoration, household systems and supermarkets to create sizable “experiential stores” in tier 1 and 2 cities. The group is also optimising its platform to include the Xiaomei Net Cafe, VR Cinemas and Gome esports.

    Lees ook:

    Lees ook:

  • Huawei India revealed massive expansion plan by 2020

    Huawei India revealed massive expansion plan by 2020

    Huawei India plans to open 1000 experience stores across the country by 2020. The first 100 such stores are already in planning or construction in partnership with the brand’s retail partners, offering consumers the chance to try out its flagship handsets. They will also display Huawei’s growing range of smart devices including laptops, speakers and watches.

    “We are initiating the offline expansion with our new flagship device… we are aggressive globally with our offline strategy and we are replicating the same in India,” said Wally Yang, senior marketing director at Huawei Consumer Business Group.

    He said Huawei was experiencing strong growth in the premium smartphone market globally and believes India will give similar results.

    “Our positioning is different, and so is the target audience. We are targeting consumers that are looking for high-end tech,” he said.

    Huawei is investing US$100 million in tackling the Indian market. Its low-cost brand Honor is already selling there both offline and online and the two brands already account for 3 per cent of Indian smartphone sales. From next year it is targeting market share growth of between 5 per cent and 10 per cent, said Yang.

    “India is important for the company’s global product strategy.”

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Samsung Galaxy A9 to debut in Indian market

    Samsung Galaxy A9 to debut in Indian market

    Samsung Electronics has chosen India as the first country in which to release its Galaxy A9 mid-range smartphone. The company is set to begin sales of the model on Nov. 28.  The A9, introduced on Oct. 11 in Kuala Lumpur, in the presence of some 1,000 journalists and businessmen, is the first Samsung smartphone with four cameras on the back.

    “We are beefing up the smartphone lineup and marketing activities in India,” a Samsung spokesman said. “We plan to churn out smartphones best optimized for the Indian market at the newly established factory in India and supply directly to the local market.”

    In July, Samsung completed the expansion of its smartphone factory in Noida, south of the Indian capital of New Delhi. Work began on the 800-billion-won ($707,780) project in June 2017.

    Once the No. 1 smartphone vendor in India, Samsung has been overtaken by Chinese rookie Xiaomi, the world’s fourth-largest smartphone vendor. India is the world’s third-largest smartphone market.

    According to Counterpoint Research in October, Xiaomi accounted for 27 percent of the India smartphone market, up 5 points year on year, whereas Samsung captured 23 percent, the same share as a year earlier.

    India is a crucial market for Samsung, given that the company lost China to Chinese players. According to Strategy Analytics, Samsung’s market share in China slumped to a mere 0.8 percent in the second quarter, with Huawei taking 27 percent.

    Samsung launched eight models in its low-end Galaxy J series alongside premium models, such as Galaxy S9 and Note9, in India this year. The J series is the company’s the most popular lineup in India

    The A9 is a part of the trend of adding as many cameras as possible to smartphones. Its four cameras on the rear boast four different resolutions – 24, 10, eight and five megapixels. The first one is regular, the second has a telephoto lens and the third is for ultra-wide angle shots. The fourth, with the lowest resolution, serves as a depth camera that gives users the ability to manually adjust the depth of field of their images. That helps create so-called bokeh-effect photos, whereby the subject is in focus but the background is blurred.

    Xiaomi is betting aggressively on India. Its Indian unit promised to open 500 offline stores under the Mi brand and hire more than 15,000 staff by the end of 2019. Huawei followed suit, vowing to expand production facilities and open over 1,000 stores.

    Lees ook:

  • Apple pilloried over display model policy

    Apple pilloried over display model policy

    Just before the Fair Trade Commission comes to a decision on whether Apple has violated domestic fair trade laws, Korean phone distributors are calling the tech giant out for being the only phone manufacturer in the country that makes them pay for display phones in their stores.

    The Fair Trade Commission (FTC) is due to hold a meeting in mid-December after two years of investigating accusations against Apple and finally decide whether the company indulged in unfair practices. Some complaints are that Apple charges mobile carriers for repair and advertising costs of Apple products.

    On Wednesday, the Korea Mobile Distributors Association (KMDA) accused the company of doing something that no other handset maker did in Korea. “Apple doesn’t let us sell iPhones at all if we don’t purchase the demo phones needed for store displays,” read a statement from the KMDA. “Other manufacturers provide the display phones themselves, and come to collect them later.”

    According to the association, Apple even charged retailers for the costs of building shelves for display models and controlled where the promotional posters for new products were placed. Most of the demo devices are priced at around 70 percent of the market price. Distributors say they also had to purchase demo iPads and Apple Watches.

    iPhones are getting more costly, which could be a factor in the distributors going public with complaints against the company.

    In the past, Apple phones cost no more than 1 million won ($883). Last November, the iPhone X launched just three weeks after the iPhone 8 with a 1.42 million won price tag for a 64 gigabyte model. With the release of the iPhone XS, XS Max and XR on Nov. 2, iPhone prices have reached new highs. The iPhone XS Max is selling for more than 30 percent higher than the iPhone X at 1.97 million won for a 512 gigabyte model.

    “Previously, I spent around 1.1 million won on demo devices for Apple’s new products,” said a 53-year-old owner of a wireless store in Jongno District, central Seoul.

    Branches of the three major mobile carriers – SKT, LG U+ and KT – are the main distributors of mobile phones in Korea.

    “But recently, with Apple products becoming more expensive, the costs I have to bear have risen tremendously,” he said.

    The owner estimated that he spent nearly 5 million won on purchasing demo phones for Apple’s newest models.

    According to industry estimates, each mobile retailer spends around 2.9 million won a year purchasing Apple demo phones. This means that Apple will earn around 25.5 billion won in total sales of demo phones from the country’s 8,800 wireless stores.

    “We are not trying to sue Apple right away at this point, but rather figure out who holds responsibility,” added a KMDA spokesman. “Mobile carriers may be responsible for allowing Apple to pursue such unfair practices, leaving distributors to pay for the costs.”

    Korea is not the only country that has investigated Apple for unfair practices. This July, Japanese authorities called out the tech giant for antimonopoly practices that included forcing local mobile carriers to subsidize iPhone prices to boost sales. In 2016, France sued Apple for $55 million over unfair practices that also involved unfair contracts.

    Apple has not released an official response to the KMDA’s complaints.

    Sales of Apple’s new products have been less than stellar, which is also fueling dissatisfaction among distributors. According to industry estimates, the number of customers buying Apple’s three newest models between Nov. 2 and Nov. 7 was only 60 percent of the number that purchased Apple’s iPhone X and iPhone 8 in their first week last November.

    Lees ook:

    Lees ook:

  • LG Display adds kiosks that let employees donate money

    LG Display adds kiosks that let employees donate money

    LG Display said last Wednesday it has installed electronic kiosks in its facilities across the country, helping employees make donations easily. The company said employees can swipe their identity cards on the kiosks and make donations ranging from 1,000 won ($0.88) to 10,000 won, which will be automatically deducted from their paychecks.

    LG Display said the project was designed to encourage employees to participate in making contributions to the community.

    LG said 4,000 employees have participated so far in raising 60 million won.

    Lees ook:

  • Retailers attack ‘unfair’ Apple South Korea practices

    Retailers attack ‘unfair’ Apple South Korea practices

    Apple South Korea is under fire from retailers, accused of using unfair commercial practices. South Korean retailers have joined forces to confront Apple’s continuous “gapjil” — a uniquely Korean term referring to the abuse of power by someone against a person in a weaker position — that has put an increasing financial burden on their operations.

    The Korea Mobile Distribution Association has claimed in a statement that Apple South Korea had habitually forced local dealers to buy the iPhone maker’s new models for demonstration or demo phones, as opposed to other brands’ practices, putting an increasing financial burden on them, and that “they cannot stand it anymore”.

    The retailers say they had no choice but to accept Apple’s overbearing demands, since the popular iPhone’s position in the market makes it difficult to ignore, to say the least.

    It is reported that the retailers had to buy Apple’s new models including the iPhone XS, iPhone XS Max and iPhone XR, but having to buy too many new models in a short period of time and the “exorbitant prices” of the new phones resulted in a significant financial burden.

    According to the KMDA, most mobile phone manufacturers offer their new models for demonstration for free, and collect them when newer models are released. Apple, however, has imposed additional conditions regarding the brand’s new model promotion: forcing retailers to pay for the manufacturing cost of phone stands, and determining where the stands and promotional posters will be placed in stores, according to local retailers.

    Domestic mobile carriers are no exception to Apple’s overbearing position. Industry watchers say local carriers had to shoulder advertising expenses aimed to promote Apple’s new lineup. Even the costs of subsidy plans and repair fees for Apple’s phones tend to be covered by mobile carriers.

    The Fair Trade Commission ruled that Apple South Korea’s sales practices were in violation of local competition laws, and sent a review report to the iPhone maker that indicates the corresponding fines and required measures to address the company’s anticompetitive behavior. Apple has yet to respond.

    Lees ook:

  • Xiaomi takes over Meitu’s phone business, manufacture co-branded products

    Xiaomi takes over Meitu’s phone business, manufacture co-branded products

    Meitu and Xiaomi have formed a strategic partnership to jointly launch Meitu-branded phones and other smart devices. The partnership between Meitu – best known for its selfie app – and Xiaomi, a fast-growing technology company with smartphones at its core – will have a far-reaching impact on the brand development of Meitu and Xiaomi as well as the smartphone market as a whole, according to research house IDC. It will allow both companies to expand their customer base and signals a further consolidation in the highly competitive Chinese smartphone market.

    A spokesperson for IDC said that during the last year, Xiaomi has stepped up its efforts to improve the camera capabilities of its products and has done a lot in AI-powered photography research and development. “Leveraging Meitu’s image processing technologies and selfie algorithms will help Xiaomi further boost its AI-powered photography and photo quality and reduce its gap with leading vendors such as Huawei.”

    IDC says Meitu is popular with females which will help draw more women to Xiaomi products which are currently “overrepresented by male users”.

    “Introducing the Meitu brand also enables Xiaomi to offer greater diversity of smartphone products under multiple brands and series, including Redmi, Xiaomi, Black Shark, Pocophone, and Meitu. Xiaomi is gradually forming a multi-brand portfolio targeting different user groups, thereby laying the foundation for it to compete in the market in the long term.”

    The spokesperson said that through Xiaomi’s sales network, Meitu’s software products will reach a larger group of customers via smartphones. “Moreover, licensing its hardware business to Xiaomi allows Meitu to focus on software development and the upgrade of its image processing technologies.”

    And finally, with the top five vendors in China’s smartphone market taking up nearly 83 per cent market share, the growth potential will increasingly diminish for small vendors in areas such as marketing and supply chain resource integration.

    “Going forward, more small vendors are expected to seek strategic cooperation with large vendors and drive consolidation in the China’s smartphone market.”

    Meitu was founded in Xiamen in 2008 as a developer of selfie apps such as MeituPic and BeautyCam, and has been focussed on selfie algorithm development. In 2013, the company ventured into the smartphone market and launched smartphones targeting female users and the selfie market. Despite a higher profit per phone sold and a higher brand premium, the company has become increasingly marginalised in China’s brutally competitive smartphone market due to its meagre shipments.

    According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Meitu only had a mere 0.5 per cent market share in China with shipments of approximately 1.5 million units as of the third quarter of this year.

    Lees ook: