Lin Jia Convenience Store, the dark horse in China’s retail market, has shown remarkable growth recently, thanks to the retailer’s particular focus on excellence in customer service and innovation. The Chinese shop recently debuted on the large billboard overlooking New York’s Times Square, giving the world a glimpse of what a Chinese retailer looks like.
Lin Jia Convenience Store, the dark horse in China’s retail market, debuts on the large billboard overlooking New York’sTimes Square
The chosen theme “We are not just a neighbor, we are a family friend” clearly conveys Lin Jia Convenience Store’s brand philosophy of bringing the world to each shopper’s doorstep. The famous crossroads in the heart of New York City, one of the planet’s most popular destinations, has been drawing tourists from the four corners of the globe for many decades.
In a globalized era, the world’s most well-known intersection has become a platform where leading companies can showcase their strength and where Chinese brands can announce their global expansion plans and successes.
Catering to a wide range of demands and providing the most shopper-centric housekeeping services to help customers effortlessly maintain their preferred lifestyle
As part of its commitment to becoming the most conscientious lifestyle service provider for shoppers, Lin Jia has paid utmost attention to both the range of services offered and the quality of those services. The store sells a wide range of fresh and instant foods, snacks, imported products and daily necessities, 24 hours a day, 7 days a week, catering to the whims of even the most demanding consumer.
The range and variety of foods are designed to please every shopper, regardless of preferences or dietary restrictions. The store also provides a variety of user-friendly services, including laundry, printing, free charging booths for phones and tablets, free Wi-Fi, Lakala Kiosks for offline e-payments, self-service government lottery ticket kiosks and free toilets.
As part of being the most customer-centric lifestyle products and services retailer, Lin Jia remains open all night. Providing products and services for customers round the clock is in line with the underlying meaning of its management concept encapsulated in the tag line “Lin Jia, Life+” and the basic guarantee underlying every product and service that is offered. The retailer provides the shopper with a quiet and comfortable shopping environment.
Leading the industry trend, differentiating itself from the competition and accelerating brand development
As the standard of living in China improves, the pace of day-to-day life accelerates, and expectations that shoppers have of their retailers continue to climb. In the face of this trend and ongoing industry competition, it becomes ever more important for convenience stores to provide a full range of services, while introducing innovations and differentiating themselves from the crowd.
Lin Jia has already distinguished itself among its peers in the world of retail, by having continually enhanced and continuing to further enhance the quality of its services as well as bring in new innovations, delivering a constantly improving shopping experience to each and every person who enters the store.
Innovative services create the best shopping experience
Unlike other convenience stores, in terms of the interior layout Lin Jia Convenience Store installed highly directional speakers for announcements to ensure a quiet in-store environment and fully sealed off the kitchens to avoid having the smell of food being cooked wafting through the sales aisles, assuring the shopper of an end-to-end pleasant shopping experience during every minute spent within the store.
At the same time, services offered by Lin Jia, including laundry, recharging stations for tablets and cell phones as well as online shopping with 30-minute delivery, maximizes the convenience of modern day living. In effect, Lin Jia has succeeded in filling in for the family housekeeper, with the same kind of personal touch and level of care.
Lin Jia Convenience Store, a newly emerging force in the convenience retail sector, is committed to strictly adhering to the best practices that are expected of any top-notch retailer, enhancing branding through the excellence of its products and services, and serving as a guide to consumers for identifying the best services and products to support a quality life style.
The retailer’s appearance in New York’s Times Square shows that China’s convenience stores are ready to take their place on the international stage as they prepare to enter markets beyond the borders of the home country.
