Tag: Japan

  • Japan’s proposed departure tax draws mixed views

    Japan’s proposed departure tax draws mixed views

    Japan’s planned introduction of a “departure tax” on international travelers has received a mixed response, with many questions yet to be answered about how the revenues will be spent.

    Hopes are high that the recent tourism boom will continue beyond the 2020 Tokyo Olympics and Paralympics, when the government aims to attract 40 million visitors to the country that year.

    But the surge in visitors is also making it imperative for debt-ridden Japan to secure enough funding to improve infrastructure and services for foreign tourists in a country that prides itself on its “omotenashi” hospitality.

    Some visiting tourists appear supportive of the move to require each passenger to pay 1,000 yen (S$11.85) every time they depart Japan by air or sea. But other travelers, including Japanese going abroad, are unconvinced how they are going to benefit from it.

    “Paying a tax does not sound good,” said Ms Wang Pei Hsien, a 47-year-old tourist concluding a six-day visit from Taiwan.

    “But if I can get better services here, I think it is OK,” she said before flying out of Tokyo’s Haneda airport.

    The ruling coalition of the Liberal Democratic Party and Komeito party included the introduction of the new tax for international travelers in their reform package approved earlier this week.

    To spur spending by foreign tourists like Ms Wang, who bought clothes, children’s toys and medicine in Japan, the ruling bloc decided to simplify the existing tax-free system.

    Currently, at least 5,000 yen needs to be spent on general goods such as home appliances or on disposable items such as cosmetics and medicine to qualify for the tax exemption.

    But the plan is to enable foreign shoppers to combine them to reach the 5,000 yen threshold.

    Japan has seen a surge in foreign visitors in recent years, with the number already hitting a new record in 2017, exceeding the previous high of over 24 million last year.

    In 2016, the number of departures from Japan stood at around 40 million, meaning that had the departure tax already been in place it would have generated revenues of some 40 billion yen.

    “It all comes down to how the money collected is going to be spent,” said Ms Yumi Hori, a 27-year-old Japanese who was at Haneda waiting for her flight to Canada. “I wish wi-fi connections were better here.”

    Her view was echoed not only by other travelers but also officials and tourism industry professionals.

    The government is seen as hurrying to seize the opportunity to step up preparations for hosting the Olympics and Paralympics, even though experts say it should also look beyond the event to boost tourism.

    Since the idea of the departure tax emerged earlier this year, a panel of experts drew up a report on how to secure funding to make Japan a “tourism-oriented” country.

    In the report to the Japan Tourism Agency, the panel said a tax of 1,000 yen or lower should be “viable,” after studying examples from other countries and weighing the potential impact on foreign travel demand.

    Australia, for instance, charges AUS$60, or about 5,200 yen, when a person leaves the country, while South Korea requires each air passenger to pay 10,000 won, or about 1,000 yen, and 1,000 won when departing by sea.

    As recent brisk travel demand from Asian countries has been supported by low-cost carriers, economists say the introduction of the departure tax may have some impact, a concern raised by the travel industry.

    Mr Takayuki Miyajima, senior economist at the Mizuho Research Institute, said it could test Japan’s seriousness about boosting inbound tourism, a must for its longer-term economic growth.

    “The tax revenue should be used to build infrastructure and enhance connectivity to regional areas for foreign tourists, which will help revitalize these areas,” Mr Miyajima said.

    “But Japan also needs to tackle its increasingly severe labor shortage, especially in the services sector, and spending money to do something about it could be an option.”

  • Miniso store chain eyes Canadian expansion in 2018

    Miniso store chain eyes Canadian expansion in 2018

    Chinese discount retailer Miniso is playing a major assault in Canada with 100 stores targeted by year end and 500 within three years.

    Miniso is growing so fast it is difficult to keep an accurate count of its global network, but co-founder/chief designer Miyake Junya said in November he planned to have 10,000 stores trading in 100 countries by 2019, and targets global revenue of US$15 billion. It already has stores in China (1000), Vietnam, Singapore, Hong Kong, the Philippines, Australia, the UAE, Mexico, the US and Europe, among other marketins.

    The first Miniso Canada store opened in Pickering Town Centre last October in a compact 1500sqft (140sqm) space. More have opened since, including a large 4300sqft site in Bramalea City, taking the national tally to about 18.

    “Our philosophy is high-quality goods at an affordable price,” Sherman Leung, district manager, Miniso Canada Investments, said in an interview this month. “We’re a variety-retail, lifestyle store at a very reasonable price.”

    In Canada, concepts like Miniso are seen as a succession of the traditional dollar store model which specialises in cheap goods at just a few rounded-off price points – in the case of Canada’s market-leading Dollarama, which has about 1500 stores, all under C$5. Globally, dollar stores are starting to suffer from quality perceptions in the wake of Miniso’s competitively priced yet reasonable quality goods across many product categories.

  • Japanese multi-brand ‘Atmos’ to enter Korean market

    Japanese multi-brand ‘Atmos’ to enter Korean market

    Japanese’s famous multi-brand ‘Atmos’ opened its first store in Korea.

    Atmos is a fashion multi-brand store currently running 30 outlets in Japan. Seoul is its second overseas store after New York. Atmos is Tokyo’s iconic street boutique established in 2000.

    It is the first shopping destination for footwear brands because of its ability to catch the latest trends and spread them in the market. Currently, it distributes a wide range of products, however street and sportswear are its core business.

    Atmos is mainly dealing with limited edition products of famous brands such as Nike, it is mainly leading in the shoe market.

    What is unique is that Atmos employees work as designers and collaborate with brands to develop collaborative products as limited editions.

    Currently, there are more than 30 stores in Japan, one in New York and the other in Seoul. Annual sales are around 150 billion won and it is 5 billion won per store.

    Starting with the first store in Apgujeong, Seoul, Atmos plans to open stores in key areas such as Daegu, Busan, and Gwangju. It aims to build seven to eight stores more within 2 years.

    Atmos is very popular among Japanese sneaker enthusiasts, so a good response in Korea is expected as well. It will be a space where you can see products that you could not easily see in Korea.

    Meanwhile, US street sensibility lifestyle brand ASICS Tiger released ‘GREEN CAMO’ and ‘GORE-TEX’ which are collaboration products with Atmos.

    As a leading brand of youth culture, Asics Tiger’s both products are expected to kickoff a hipsterism mania which values personalities rather than fashion.

    ASICS Tiger x atmos Collaboration ‘GREEN CAMO’ and ‘GORE-TEX’ products is available at the recently opened ‘Atmos Seoul Flagship Store’.

  • Capitalizing on the perceptive abilities of AI “Odd Concepts”

    Capitalizing on the perceptive abilities of AI “Odd Concepts”

    Korean company Odd Concepts is using artificial intelligence to help consumers broaden their search for fashion items to match their tastes – even if the clothes are hanging in a store.

    Used by fashion e-commerce sites, its cloud-based image-search program works by allowing shoppers to choose clothes online that match their taste, then with its DeepLook search engine it finds similar clothing.

    Odd Concept

    A member company of the Korean government startup agency K-ICT Born2Global Centre, Odd Concepts draws on its expertise with image and video search. This enables shoppers to not only find clothing of a particular style, but also compare prices with similar items on other sites, says CEO Kim Jeongtae.

    Since its launch 11 months ago, the company has seen its monthly users rise to 4 million, he says. Of these, 15 to 20 per cent are from Japanese e-commerce sites.

    “We chose Japan as our first market because, unlike other east Asian countries, it has a unique closed-off fashion ecosystem,” says Jeongtae. “After three months of knocking on doors, traffic increased by more than 70-fold in six months, which eventually enabled us to secure an investment from a Japanese venture capital firm.”

    As well as DeepLook, the company plans to develop an extra search engine that focuses on content.

  • Kawaii fashion heading to Manila

    Kawaii fashion heading to Manila

    W Tokyo is partnering with Manila online shopping company Hallohallo to open a Tokyo Girls Collection (TGC) store in the Philippines.

    Set to launch in May, the boutique will be at the Vertis North complex in Quezon City, Manila. In the mall’s Japan Town section, which features Japanese restaurants and retailers, the store will sell kawaii (cuteness) clothing, wigs and accessories targeting teenage girls and women in their 20s. The collection will be curated from up to 20 Japanese fashion brands.

    A feature of the 965sqm store will be a runway and stage for events featuring local models.

    Hallohallo will run the shop while W Tokyo will choose brands, run promotions and stage events.

    W Tokyo will also team with Japanese live-streaming service Showroom to feature events at the store and salespeople introducing products.

    “We want to implement a business model combining brick-and-mortar stores and live commerce in Japan as well,” says W Tokyo president Noriyoshi Murakami. The aim is to find success first in the Philippines before tackling Japan, where shopping malls often restrict the type of sales events stores can hold.

    Hallohallo has also partnered with Japanese trading house Mitsubishi and Philippine conglomerate Ayala Group to sell Japanese products.

  • Seven-Eleven to start selling food with English labels

    Seven-Eleven to start selling food with English labels

    Japan’s 7-Eleven stores have started labelling their prepared foods in English as well as Japanese.

    Seven-Eleven Japan president Kazuki Furuya says the measure is in response to requests from foreign tourists, whose numbers have been soaring and are expected to rise further ahead of the 2020 Tokyo Olympics and Paralympics, the Japan Times reports.

    “More foreign customers will be using convenience stores in Japan in the future,” he says, hoping that tourist visits will lead to stronger brand power for the company in China, Southeast Asia and the US, where it is opening more stores.

    The company says growing numbers of foreign visitors have been patronising its stores in big cities and tourist destinations. Some have asked the company to provide English names, especially for onigiri (rice balls), as they want to know what the fillings are.

    Also covered by the bilingual labeling will be bento (boxed lunch) products, delicatessen items and some sweets. Japan is expected to surpass 20,000 7-Eleven stores this month.

  • McDonald’s Japan adds three tasty new popcorn drinks to their menu

    McDonald’s Japan adds three tasty new popcorn drinks to their menu

    Following a limited-edition French macaron release last month, McDonald’s Japan is continuing to draw attention to its McCafe by Barista branches with a more unusual menu twist: popcorn drinks.

    Available at Japan’s 90 McCafe by Barista outlets from Friday, there are three variations of the limited-edition beverages…

    Iced Caramel Popcorn Latte: This combines the flavours of espresso with caramel syrup and popcorn syrup, plus whole popcorn pieces, whipped cream and sauce topping, as well as creamy cold milk.

    Mc Donalds pop corn latte

    Hot Caramel Popcorn Latte: This is similar to the iced version but uses hot foamed milk.

    Mc Donalds latte pop corn

    Caramel Popcorn Frappe: This features whole pieces of popcorn inside a sweet waffle cone that juts out from the beverage, which is an icy espresso and caramel/popcorn syrup blend topped with caramel-flavoured whipped cream and caramel sauce.

    Mc Donalds pop corn drink

    McDonald’s says it is aiming to add even more creative beverages to its McCafe by Barista outlets in the future, reports Sora News 24.

    The popcorn series will be available until the middle of February.

  • Japanese and Korean bank to test RippleNet for cross-border funds transfers

    Japanese and Korean bank to test RippleNet for cross-border funds transfers

    Japanese and Korean banks are to run pilot trials of real-time cross-border funds transfers over the Ripple network. The Japan Bank Consortium — a coalition of 61 banks in Japan, organised by SBI Ripple Asia — has announced the launch of a new Ripple pilot with Woori Bank and Shinhan Bank, two of South Korea’s largest banks.

    It follows the formation in September of of a partnership agreement with Dayli Intelligence, a subsidiary of Dayli Financial Group, which has previously acted with South Korea’s first blockchain consortium as well as the Ministry of Science and ICT.

    Under the terms of the trial, the Japan Bank Consortium will use Ripple’s settlement technology, xCurrent, to settle transactions between participating Japanese banks and Woori Bank or Shinhan Bank.

    The pilot solidifies the Japan Bank Consortium’s commitment to modernise payment systems — specifically in the Japan/Korea corridor where Korea is Japan’s third largest trade partner.

    “The Japan Bank Consortium’s pilot with Woori Bank and Shinhan Bank brings us closer to sending money in an important corridor,” says Emi Yoshikawa, director of partnerships at Ripple. “The use of RippleNet to send cross-border payments reinforces that financial institutions are ready to provide a modern payments experience and enable to the Internet of Value.”

    With interest in cryptocurrencies surging, the Japanese consortium has additionally created a virtual currency and blockchain working group to explore the institutional use case of alternative assets, such as Ripple’s own XRP, to source on-demand liquidity for these cross-border payments.

  • Japanese, Thai goods reach every corner of Vietnamese market

    Japanese, Thai goods reach every corner of Vietnamese market

    Several years ago, fans of Thai and Japanese goods had only several choices – either buying the products carried across border gates, or going to a few select shops. But now, they can freely choose products at many specialized stores. Specialized shops are mushrooming

    A report from MOIT (Ministry of Industry and Trade) shows that the deficit in trade with Thailand in the first eight months of the year reached $3.5 billion.

    Thai products are available at 9,000 traditional markets, supermarkets and home appliance distribution centers. In large cities, Thai goods account for 30-50 percent of the market share.

    The others are run by world giants such as Lotte, Aeon and Emart. Metro alone has 19 retail points, while Big C has 32.There are about 100 retail points belonging to foreign invested supermarkets in Vietnam, half of which belong to Thai investors.

    Meanwhile, Japanese have been penetrating deep into Vietnam through big retail chains such as Aeon, Ministop, Family Mart, Tokyo Deli, Gyu Kaku, Oshaka Ohsho and 7-Eleven.

    The Sakura chain has opened 10 shops after six years in Vietnam, while Tokyo Life has 18 shops in Hanoi, two in HCMC and 35 in other provinces.

    Pham Chi Lan, a renowned economist, said Thai firms had been following a strategy to enter the Vietnamese market for a long time.

    Thai businesses understand that Vietnam, with high economic growth rate, young population and increasingly high consumption, will be a vast market once tariff barriers are removed.

    They have spent time studying Vietnamese consumer psychology and followed professional methods to win over customers.

    Vietnam imports a wide range of products from Thailand, from household electrical appliances to vegetable and fruits, and CBU cars and cosmetics.

    Vietnam also imports products which are locally made, such as household-use products, computers and plastics.

    Minister of Industry and Trade Tran Tuan Anh once asked why Thais could bring their products to the Vietnamese market but do not do this with other ASEAN countries, including Indonesia and the Philippines.

    Analysts believe the most important reason is the large distribution networks that Thais have set up in Vietnam.

    Thai corporations like Central Group and TCC Group have spent big money to take over the largest distribution chains in Vietnam, paving the way for Thai products to enter Vietnam.

    Meanwhile, a branding expert commented that Thai and Japanese goods can thrive in Vietnam because manufacturers receive support from their government agencies.

    “Japanese agencies have set up dedicated divisions to support small and medium enterprises in their country,” he said.

     

  • End of 47-year Japan rice program seen boosting ramen wheat output

    End of 47-year Japan rice program seen boosting ramen wheat output

    The end of Japan’s four decades of rice-market control could be good news for noodle lovers. That’s because rice farmers may plant alternative crops like wheat once government control ends by March 31 and look to tap into rising demand for ramen. Fukuoka, on Japan’s southern island of Kyushu, is expanding production of a locally developed variety of grain, known as Ra-Mugi, that’s designed to be perfect for tonkotsu ramen: a dish of cloudy white pork broth, with noodles and slices of pork that originates in the region.

    Ramen demand has climbed in recent years with restaurants opening from London to Sydney, challenging the ubiquity of Japan’s other well-known food export sushi. The number of shops outside the country more than doubled to over 2,000 in the two years to early 2015, Shin-Yokohama Raumen Museum says, with the expansion supported by the government-backed Cool Japan Fund. Asia’s second-biggest wheat importer relies on grain from the United States, Canada and Australia to produce ramen noodles domestically.

    “What is ideal for our ramen noodle is a chewy, sticky one that can preserve its texture in a soup,” said Yuji Yamaguchi, counselor at Tofuku Flour Mills Co., which developed the wheat jointly with the Fukuoka prefectural laboratory. “Ra-Mugi is designed to meet our requests.”

    Foreign tourists

    Tonkotsu ramen was invented in 1937 by noodle-shop operator Tokio Miyamoto and was initially eaten by fish-market workers in Fukuoka as fast food. Two decades later Momofuku Ando invented the instant ramen noodles beloved by college students. The global retail value of instant noodles rose 11 percent since 2012 to $33 billion this year, Euromonitor International estimates.

    In Japan tourists are also driving demand and ramen now ranks alongside sushi and Wagyu steak as one of their top menu choices, according to Motoo Kawabata, a professor for global marketing at Kwansei Gakuin University in Nishinomiya. The number of foreign tourists visiting Fukuoka City rose 24 percent in 2016 to 2.57 million, a fifth straight record. Korean tourists accounted for about 40 percent, according to the city government.

    “After seeing photographs and videos of our outlets via social media, they come here to have a real one,” said Yukari Shibayama, a spokesman at Ichiran’s flagship shop in Fukuoka City. “We have seen a surge in foreign customers to our shop, mainly from Taiwan, Korea and Hong Kong, in the past three years.”

    “Tonkotsu ramen is the best Japanese food for me, along with sushi,” said Jeon Byeong Hyun, a 34-year-old office worker visiting Fukuoka from Busan, South Korea. “I came here to introduce my favorite shop to my friends.”

    Returns

    Farmers may also be encouraged to grow Ra-Mugi wheat as it offers higher returns.

    Yukio Endo, 49, who grows rice, wheat and barley in Fukuoka, must spray crops with fertilizer for a fourth time, with a heavy machine on his back about a month before harvesting Ra-Mugi on his 8-hectare (20 acres) paddy. That compares with three times for other wheat, but is necessary to maintain a high level of protein. Millers request at least 12 percent. “It requires us to work harder, but rewards us better,” he said in an interview. Farmers producing Ra-Mugi can get premium of ¥2,300 ($20) per 60-kilogram bag compared with conventional wheat. Growers are also eligible for a ¥35,000 subsidy for every 0.1 hectare of wheat planted, as the government seeks to curb its reliance on imports.

    Producers are unable to keep up with local demand. Fukuoka, Japan’s second-biggest wheat grower, wants to raise Ra-Mugi production by more than 30 percent to 8,000 tons in the near future, which would be enough to supply about half the ramen shops in the prefecture, said Tadayuki Matsumoto, director at the local government’s agricultural department.

    Hakata-Sanki, the biggest user of Ra-Mugi wheat, uses the variety even though it’s 20 percent more expensive than flour made from imported grain because it helps attracts customers, according to Akira Nakano, the manager of the company’s noodle-making plant in Dazaifu. Sales of Ra-Mugi noodles are set to increase to 300,000 units a month by March from about 230,000 in November and will double by 2019 as it moves to supply more than just its own 14 stores, Nakano said.

  • Chateraise plans to open 200 shops in Thailand

    Chateraise plans to open 200 shops in Thailand

    Japanese patisserie Chateraise, which is known for having its main factory in the middle of a forest, plans to open 200 shops in Thailand and boost overseas sales to 50 per cent of its total revenue in the next 10 years.

    With more than 500 outlets mainly in Japan, it has just opened its second shop in Bangkok, at Gateway Ekamai Shopping Mall, and is seeking franchisees to accelerate store expansion in Southeast Asia’s second-largest economy.

    Its debut shop for Thailand opened in Isetan Bangkok department store in July. Both Bangkok outlets are under franchise.

    In the past two years, Chateraise has moved into eight markets across Asia, opening more than 30 shops. The company sees Thailand as a promising market where sweets consumption is expected to be driven by economic growth coupled with a youthful population, says senior managing director Takako Saito of parent company Chateraise Holdings.

    Based in Yamanashi prefecture, the company produces cakes, pastry, confectionery and beverages at six factories across Japan. It procures raw materials directly from contracted farmers and sells through branded shops.

    Almost all products for Thailand are shipped from Japan, with plans to add ice cream to the lineup. Chateraise plans a third Bangkok shop for next year

    The brand’s first overseas expansion was to Singapore in 2015, and it has since opened stores in Dubai, Hong Kong, Indonesia, Malaysia, South Korea and Taiwan, and plans to head to Hanoi and Manila next year.

  • Bic Camera, Rakuten looking at JV

    Bic Camera, Rakuten looking at JV

    Japanese e-commerce site Rakuten and consumer electronics retailer Bic Camera are considering a JV that will marry virtual and real stores.

    They expect to sign a basic agreement soon with a view to setting up their partnership early next year to work toward launching their e-commerce site in April.

    Bic Camera already has an online store on Rakuten Ichiba virtual mall. Through integrating their systems, Bic Camera will upgrade its online store into a joint site that will offer improved services, such as easy booking for delivery and installation.

    Buyers will also be able to search for brick-and-mortar Bic Camera locations that carry the product that interests them. Eventually, the scope of their cooperation will be expanded to cover in-store pickups of online orders, common shopping points and joint delivery services.

    While online sales account for nearly 30 per cent of consumer electronics  and appliance sales in Japan, shoppers say they want to touch and see products before buying. They also criticise the lack of attentive delivery and installation services they can find at physical stores.

    For Bic Camera, 9.2 per cent of its sales, at ¥72.9 billion (US$643 million), were online for the year to the end of August. While the company has its own e-commerce site, it does not anticipate much negative impact from launching the store with Rakuten.

    “Most of the Rakuten Ichiba shoppers will be new customers for us, because people who buy in the ‘Rakuten economic zone’ are different from those who buy from our website,” says a Bic Camera official.

  • Japanese kidult toy brands to open Korean stores

    Japanese kidult toy brands to open Korean stores

    Several popular Japanese kidult toy brands catering to adult consumers are set to open their first stores in South Korea.

    According to Hyundai I-Park Mall, the renovated kidult select shop Toys & Hobby at its Yongsan location will reopen tomorrow with some of the most representative Japanese toy brands including Tamashii Nations, Animate, Nintendo, and Good Smile Company.

    Tamashii Nations is a high-end line from famous toy brand Bandai, which produces action figures modeled after well-known characters from anime series such as Gundam, Dragon Ball, and Doraemon.

    Most of the items sold by Tamashii Nations are known for being limited editions, and many of the high-end models including super alloy collectible action figures have been sold out in the past, signaling noteworthy support from a devoted anime fan base in South Korea.

    In the past, South Korean fans were only able to get ahold of a narrow range of items at Gundam Base stores. However, with the introduction of Tamashii Nations, fans will now have access to a much wider range of action figures without having to travel to Japan.

    Animate, which is Japan’s biggest anime products retailer with over 150 stores across the country, will open its very store in South Korea.

    Animate stores have been hailed as must-visit places in Japan for South Korea anime fans, and the first South Korea store will hope to live up to expectations by offering products inspired by a variety of both game and anime characters.

    Hyundai I-Park Mall has also said that other ‘kidult’ Japanese brands such as Nintendo, Good Smile Company, and King Kong Studio will open boutiques at the renovated Toys & Hobby store, which will host a total of 18 brands in its spacious 1650sqm.

    In addition, K-pop brand WithDrama, German toy brand Playmobil, drone shop Helsel, and popup store Dotorisup, which specialises in Studio Ghibli characters like My Neighbor Totoro, will welcome fans of all stripes and cultures.

    “Despite having a market nearly 10 times larger, it seems Japan still couldn’t overlook the potential and the growth of the South Korean kidult market in recent years,” said Han Hee-kwon, an official at Hyundai I-Park Mall, commenting on the Japanese companies’ foray into South Korea.

    “With the rise of single-person households and the strong purchasing power of consumers in their 30s and 40s, the kidult market is expected to continue its growth for some time,” Han added.

  • Aeon Group to invest into digital space

    Aeon Group to invest into digital space

    Major Japanese retailer Aeon Group plans to invest ¥500 billion (US$4.4 billion) in online retail over the next three years.

    Representing a 150 per cent spike in its online investments, the plan has been revealed in a new midterm business plan.

    Openings of tenant stores in Japanese shopping malls have shrunk by 30 per cent in the past year, a Nikkei survey shows. Stores are also closing faster than they are opening, and malls are struggling to find replacements.

    Aeon has spent 18 months mapping out its new strategy, which is intended to ensure its long-term survival. The midterm plan will be in effect until fiscal 2020.

    “We will spend more on things other than brick-and-mortar stores,” Aeon president Motoya Okada said after unveiling the plan in Tokyo.

    Aeon’s massive investment in technologies and services to raise its online retailing profile reflects the challenges it faces along with other traditional merchants.

    Okada said the company also plans to double its investment for boosting its online business beginning in fiscal 2021.

    He also said “old-fashioned” retailers have learned much from Amazon.

  • NBA Teams for Online Stores in APAC

    NBA Teams for Online Stores in APAC

    In partnership with the US National Basketball Association (NBA), sports merchandise e-commerce company Fanatics has launched official NBA online stores across Asia Pacific.

    Fanatics already runs the flagship NBA Store in New York City, the league’s global e-commerce site and its official online store for Europe.

    It has now opened official online stores in Cambodia, Japan, Laos, Malaysia, Singapore, Thailand and Vietnam, as well as Australia and New Zealand. These offer a range of men’s, women’s and youth products from all 30 NBA teams, including oncourt apparel from official outfitter Nike and products from a range of NBA merchandise partners including Mitchell & Ness and New Era.

    There are also exclusive products, including personalised team jerseys.

    As well as paying in local currency, online shoppers will benefit from quicker deliveries and cheaper shipping thanks to Fanatics’ centralised distribution point in Asia.

    “The NBA is becoming an increasingly global league, and we’ve seen a significant uptick in fandom across several regions throughout Asia,” says Fanatics International president Steve Davis.

    With the launch of the new online stores, the league now has 20 international e-commerce sites.