Gogoprint, Southeast Asia’s leading online printing company, aims to solve one of the printing industry’s biggest pain points – high fixed costs and requisite order volumes, which particularly affect budget-conscious SMEs and startups. Gogoprint achieves this with its proprietary algorithmic software, which manages and pools together multiple orders, and distributes the cost of printing. Parameters such as paper type, quantity, and delivery times are taken into account and aggregated into a batch of prints. This maximises the space on individual sheets. As compared to traditional printing houses, which take 7 to 10 days to process orders, Gogoprint does so in as fast as 1 day. Moreover, it is looking to further optimise the process of preparing the artwork files that customers send for printing, to automate the correction of frequent printing mistakes.
As a result, the company is able to offer premium printing services at competitive rates, enabling SMEs and startups to print their products such as business cards, digital/offset booklets, flyers, posters, postcards and stickers more cost-effectively. Over the last year, Gogoprint has further developed its algorithm and processes, enabling it to raise its production efficiency, reduce wastage, and share these benefits with customers through price reductions. Furthermore, the company strives to continuously expand its product portfolio, as exemplified by its upcoming launch of banners and buntings.
These features have fueled Gogoprint’s success despite a general slowdown in the Malaysian printing industry. Gogoprint’s operations have been largely differentiated from their competitors from the start. The company has focused on leveraging technology in order to inject its business model with customer-centric values and approaches, which emphasize convenience, transparency, and speed for the customer.
This was no easy task since Malaysia’s printing market is relatively saturated with limited market share and a higher volume of competitive prices offered by players, both big and small. Entering this industry would traditionally be considered as a significant risk, but Gogoprint managed to stave off the competition by targeting key sectors which required its services more than others. More specifically, the country’s SME and startup sector clearly needed more transparent pricing and delivery deadlines in order to better manage their printing needs.
Laurent De Candido, Managing Director and co-founder at Gogoprint said: “We recognise that SMEs and startups in Malaysia require a great deal of reliability, consistency, and transparency to facilitate their operations. This knowledge has enabled us to adapt our business strategies to a market where consumers operate on a fine line between managing operational cost and ensuring business profitability. With such great competition present in the market, we recognise the need for constant innovation. Hence, the innovative solutions that we offer have allowed us to experience a considerable amount of success since our launch in Malaysia a year ago, in November 2016. Growth has exceeded our most ambitious expectations, with an 800% customer increase, as well as a 600% increase in headcount, between November 2016 and November 2017. Also active in Thailand and Singapore, Gogoprint’s success in Malaysia is a testament to how regional expansion success can be derived from a comprehensive market understanding and strategic product positioning.”
At the source of Gogoprint’s success, of course, lies a happy and diverse customer base. “Gogoprint won us over with their quick and efficient response to a recent crisis that we faced. We had a sudden and urgent demand for a huge amount of books to be printed, and we engaged Gogoprint due to their transparent and convenient website. The customer service provided by their accounts team was professional and world class which, led to the smooth and timely delivery of more than a thousand copies to our customers. Their attention to detail also left a great impression on us and we will definitely continue to work with Gogoprint in the future,” said Anusha Abishegam, Editor from Centrestage, an online magazine dedicated to scouring the local arts scene for news, information and opportunities.
Satisfied with its strong performance in Malaysia, Singapore, and Thailand, Gogoprint is dedicated to tackle the Indonesian market next, which also suffers from the ailments that characterize printing in Southeast Asia. Since the company’s strong performance and fast regional expansion reflect very positive customer feedback, Gogoprint’s mission to provide affordable and convenient printing to everyone resonates stronger than ever.
