Retail News CRM

Tag: cherry

  • Cherry Costs Tumble as Global Supply Skyrockets: A Bumper Year for Bargain Hunters

    Cherry Costs Tumble as Global Supply Skyrockets: A Bumper Year for Bargain Hunters

    The prices of cherries have experienced a significant drop of 50% as importers ramped up their supply in response to the previous year’s shortages. However, they soon discovered that demand had not notably increased. Importers from Australia, New Zealand, and the U.S. are now selling large cherries for approximately VND900,000 ($34.27) per kilogram, a sharp contrast from the VND2 million price tag from the previous year.

    Retailers Forced to Reduce Prices

    One fruit vendor in HCMC, known as Hoa, noted that U.S. cherries were in high demand last year, which led her to purchase more for this year. However, sales have not been as brisk as expected. She stated, “Supply has increased but demand has yet to match it, forcing sellers to reduce prices.”

    This noticeable drop in prices is also reflected in retail chains such as MM Mega Market and Go! Here, the cost of Australian cherries has dipped to VND250,000-400,000 per kilogram from VND500,000 last year, despite the fact that they were constantly sold out.

    Nguyen Thi Hang, another fruit vendor in HCMC, revealed that the market this year is highly competitive due to an influx in imports, particularly of cherries, apples, kiwifruits, and grapes.

    Vietnam’s Fruit and Vegetable Imports

    Last year, Vietnam imported fruits and vegetables worth $3 billion, which is an increase of 24% from 2024. Globally, the supply of cherries has also seen a general rise. For example, in Chile, the largest cherry exporter in the world, the cherry farming area is estimated to have grown by 4.6% to 80,000 hectares in the 2025-2026 season. Consequently, the production has also increased by 6.7% to 730,000 tonnes, as per the U.S. Department of Agriculture.

    This substantial growth in supply, at a time when demand in key markets has not significantly increased, has resulted in a decrease in prices in various locations, including Vietnam.

    Questions & Answers

    Why have cherry prices plunged by half this year?
    The prices have fallen due to an increase in supply after last year’s shortages. However, the demand has not matched the increased supply, forcing sellers to reduce their prices.

    How has this affected the retail chains?
    Retail chains such as MM Mega Market and Go! have also had to reduce their prices. For instance, the cost of Australian cherries has dipped to VND250,000-400,000 per kilogram from VND500,000 last year.

    What was the value of fruits and vegetables imported by Vietnam last year?
    Vietnam imported fruits and vegetables worth $3 billion last year, marking a 24% increase from 2024.

  • US Cherry Prices Plummet to Historic Lows in Vietnam’s Market

    US Cherry Prices Plummet to Historic Lows in Vietnam’s Market

    Across Vietnam, American cherries have emerged as a surprising star on the supermarket scene, captivating shoppers with their enticing prices. Currently, retailers are offering these sought-after fruits for around VND299,000 per kilogram, with certain major chains slashing prices to an astonishing VND189,000—less than half of last year’s rates.

    This year marks a strategic shift for online retailers and supermarkets embracing a substantial influx of cherries from the U.S., departing from their previous reliance on Chilean imports. WinCommerce, the operator behind the WinMart chain, is promoting the fruit at VND299,000 per kilogram from July 8 to July 23—a dip of VND160,000 from its earlier pricing.

    Meanwhile, MM Mega Market reports a price of VND189,000, achieving remarkable demand spurred by a whopping 140% increase in cherry purchases compared to last year. The Vietnam Fruit and Vegetable Association notes that cherry imports have surged, making it one of the fastest-growing imports in 2023, with an impressive year-on-year growth of 43%.

    As import tariffs on U.S. cherries decline, the market is poised for even more competitive pricing. The U.S. Department of Agriculture highlights a favorable shift in conditions, revealing an 8% increase in sweet cherry production from 2024, reaching an estimated 383,000 tons.

    However, the U.S. must navigate a challenging landscape as exports to China, once a major market, are stifled by a formidable 58% import tariff. While China has temporarily suspended additional tariffs, the baseline tax rate still leaves American cherries trailing behind Chilean competitors, who benefit from preferential trade agreements.

    On a positive note, Vietnam is actively negotiating with the U.S. for a zero-tariff regime on American goods, which could revitalize market access. In light of recent tariffs imposed by China, U.S. cherry exporters have turned their focus toward new markets, including Vietnam, South Korea, and Japan, with the wholesale price in the U.S. dropping by 10-15% during June and July compared to last year.

    Questions & Answers

    What factors have contributed to the rising demand for cherries in Vietnam?
    Cost reductions, strategic imports from the U.S., and targeted promotions at retail chains have all played roles in increasing cherry demand by 140% from last year.

    What challenges do U.S. cherry exporters face in the Chinese market?
    U.S. cherry exporters contend with a steep 58% import tariff imposed by China, which has caused them to seek opportunities in alternative markets such as Vietnam, South Korea, and Japan.

    How are local stakeholders responding to the decline in U.S. cherry exports to China?
    Local stakeholders are adjusting by leveraging negotiations with the U.S. government to eliminate import tariffs, aiming to enhance the accessibility of U.S. fruits in the Vietnamese market.

  • Chinese Cherries Delight Vietnamese Consumers, Priced Sweetly at $19 per Kilogram

    Chinese Cherries Delight Vietnamese Consumers, Priced Sweetly at $19 per Kilogram

    Thanh Loan recently indulged her taste buds in Ho Chi Minh City by purchasing 2 kilograms of premium Chinese cherries for nearly VND1.2 million. To her delight, these cherries were not only more affordable than their counterparts from the U.S. or Australia but also offered a significant quantity—two kilograms for the same price that would typically fetch just one.

    What swung her vote in favor of Chinese cherries? It was their meticulous greenhouse cultivation, devoid of chemical fertilizers or growth stimulants, ensuring a product that is both delicious and healthy. Vendors have recently introduced Chinese cherries as a striking new option on the Vietnamese fruit scene. These cherries, resembling their Australian cousins in size, boast a sweet flavor and a satisfyingly crispy texture.

    Fresh from Orchard to Table

    “They are harvested and air-freighted, arriving in Vietnam within one or two days, which helps maintain their freshness,” explains Han, a vendor in HCMC. However, due to limited supplies, her shop typically receives only a few dozen crates per shipment.

    Phuong, a representative of an import company in the city, mentions that they have acquired approximately 100 crates of these luscious fruits. “I always recommend storing them in the refrigerator and consuming them within a week since they contain no preservatives,” she adds, highlighting the cherries’ short shelf life.

    While these greenhouse cherries have begun to make their mark, a report from the Thu Duc Agricultural Wholesale Market reveals that they have not yet been officially imported, primarily due to low production levels that result in most of them being hand-carried into the country.

    The Cherry Story from China

    Yantai in Shandong Province holds the distinction of being the first region in China to pioneer greenhouse cherry cultivation. Cherries from this area are typically sold between CNY45 and CNY55 (about US$4.8–7.6). In contrast, cherries from Wafangdian in Dalian have reached a jaw-dropping CNY130 this year, marking them as the priciest cherries in China.

    China’s cherry cultivation spans over 1.5 million acres, reflecting a robust 12% increase from last year. Around 50,000 acres in Shandong are devoted to greenhouse cherries, contributing 100,000 tons, or a quarter of the nation’s total production.

    However, growers are grappling with soaring production costs. The construction of a single acre of greenhouse facilities in Shandong now costs about 150,000 yuan, a 12% increase from the previous year. Additionally, the daily wage for fruit pickers has surged to CNY200, representing a staggering 40% rise since 2020, and hinting at the ever-evolving landscape of fruit production.

    Who knew cherry troubles could be this complex? Next time you savor your cherries, think of the journey they took to reach your table!

    Questions & Answers

    **What are the benefits of choosing Chinese cherries?**
    Chinese cherries are cultivated in greenhouses without chemical fertilizers or growth stimulants, making them a healthier choice.

    Why are these cherries in limited supply?
    Their limited supply is due to ongoing low production levels, and most cherries are currently hand-carried into Vietnam.

    How do the prices of Chinese cherries compare to others?
    The price of Chinese cherries can provide better value, with 2 kilograms available for the same cost as just 1 kilogram of U.S. or Australian cherries.

  • Chilean cherry prices plunge to less than $6 per kilogram

    Chilean cherry prices plunge to less than $6 per kilogram

    Cherries imported from Chile are at their lowest prices in years, with small-sized fruits selling for VND149,000 (US$5.9) per kilogram at markets and online retailers.

    Bigger ones cost VND180,000-220,000 per kilogram. These prices are 20-25% lower than a year ago and down from VND350,000 last month.

    Lan, a vendor at Ba Chieu Market in HCMC’s Binh Thanh District, said she has never seen Chilean cherries as cheap as this.

    Nguyen Van Thanh, a fruit importer in HCMC, said China, the main market for Chilean cherries, recently tightened quality regulations. As a result, exports to the market have been reduced, creating a supply overhang, causing exporters to offload the fruits to other markets, including Vietnam, at competitive prices.

    Saltoro, a ship that was delivering 1,300 containers of Chilean cherries to China, encountered a technical issue near Micronesia on Jan. 13, which delayed its journey until after the Lunar New Year.

    Demand for the fruit in China usually peaks during the holidays. This incident also contributed to the decline in prices.

    This year Chile’s cherry production was 60% higher than in 2024. According to customs data, Vietnamese im

    Lees ook:

    Lees ook:

  • American cherry prices fall to new low in Vietnam

    American cherry prices fall to new low in Vietnam

    American cherry prices have fallen to a new low of VND250,000 ($10.53) per kilogram in Vietnam.

    Loan in Ho Chi Minh City, who usually consumes imported fruits, said she recently bought half of last year’s American cherry prices.

    Stores now sell red cherries at VND250,000-340,000 and yellow cherries, considered more premium, at VND350,000.

    My Hanh, a seller in HCMC’s Tan Binh District, said she now sells a box of five kilograms for VND1.2 million, the lowest price at which she has ever sold.

    “I imported 500 boxes this year, 30% more than last year. The low prices attract many customers.”

    Lan Anh, another seller in Binh Thanh District, said sales are up 30% year-on-year.

    She added that even low-income people could now afford the fruit, which is usually considered expensive.

    Retail chains such as Co.opmart, MM Mega Market and Go! are selling it at around VND300,000 per kilogram.

    Importers said it is the cherry season now in the U.S. and supply is high.

    According to the USDA National Agricultural Statistics Service, output is expected to be 371,000 tons this year, up 60% from 2022.

    The U.S. consulate in HCMC said American authorities are working with their partners in Vietnam to introduce high-quality American products to consumers.

    Lees ook: